Blogging is as powerful as ever and is still a very effective method for boosting the SEO quality of your website. When you use a variety of SEO tactics, you will not only drive more traffic to your blog but also your website as a whole.
We all know how important SEO is to any marketer. When you have an optimized blog, then your website is likely to be more visible to internet users. These people will find your website by entering a keyword, and the best way to get their attention is to get the right keywords in the right place.
The thing is that Google keeps making numerous updates to its ranking algorithm and marketers can understandably feel confused by that. That is why this article can help you make your way through the confusing details. While you won’t learn about all the different strategies you can use, you will learn about some of the most powerful strategies that you can use to get more traffic to your blog and consequently your website as a whole. Here are three tactics you could apply to your blogging to build links for your website.
1. Guest Posting
Guest posting is all about contacting blog owners and asking to contribute articles to their site. With guest blogging, you get to put more of your content out there so that the active readers of other blogs can read them. This is a great way to capture the attention of a foreign audience that is similar to yours. It lets them know you exist and, by linking back to your own blog, you can invite the more curious ones who want to learn more. This has always been a powerful link building method, and it remains to be so. You also don’t have to do it alone. You can always use the help of a guest post service to help you find the right guest posting opportunities.
2. Pick a Few Long Tail Keywords to Focus on
This is something a lot of bloggers get wrong. Optimizing the SEO on your blog is about more than just stuffing in as many keywords as you can. In fact, putting in a whole bunch of keywords in your articles is bad for your SEO. Keyword stuffing is frowned upon by most search engines.
Keyword stuffing is also bad for readers. They want an article that answers their questions and offers value to them. To force keywords is to make your articles seem rather unnatural.
To make your articles count, look for a few long tail keywords that are intimately connected to the questions your users are likely to ask on search engines and then tailor the blog content in that general direction. The results will be much better.
3. Optimize Your Blog for Mobile
Most people use search engines and read blogs from their mobile phones. If you do not optimize your blog for these mobile users, then you’re alienating a significant section of your users. Also, Google will give priority to mobile responsive sites when it displays its search results.