“There is no prize in sales for second place. It’s win or nothing. The masters know this and strive for – they fight for – that winning edge.”
– Jeffrey Gitomer, international sales trainer and keynote speaker
What Jeffrey is saying here is that the brands who survive the dog-eat-dog business world are those who employ the strongest and the smartest tools and tactics available.
And as technology continues to become increasingly intelligent and sophisticated, corporate leaders need to constantly keep their eyes on innovative new platforms — this is how a brand can gain “that winning edge.”
Tools that were nonexistent last year are continually poised to be the very engines that drive sales into the future.
As this realm continues to burgeon, new platforms are brought into fruition almost daily.
If your brand wishes to survive the digital battle over consumer’s wallets, you need to have an arsenal of powerful and innovative tools at your disposal.
In order to help you identify some of these indispensable allies, I have compiled four great tools geared toward the biggest sales and marketing trends the near-future has to offer: Automation, AI, and all-encompassing.
If you’re ready to ramp up your sales activity, then check out these powerful platforms.
1. Meme Video
Marketing campaigns continue to grow ever more complex as consumer habits shift and analytics tools reveal new depths to our efforts.
Meme Video streamlines all of your marketing efforts into a single platform for managing various media components such as video, display ads, social media pushes, and more.
This self-service tool enables users to customize important data points such as demographic information like gender, age, economic status and other pertinent details. It also allows for other campaign specifics like platform, time, verticals and other important variables.
More than just management, however, Meme Video supplies users with competitive analysis tools that help to uncover rival’s ad strategies with information on where they are advertising as well as when, and how to formulate an effective rebuttal.
Meme Video also features live reporting elements that help advertisers understand how a campaign is unfolding in real-time so that any necessary adjustments can be made. Reporting highlights include benchmarks, recommendations, comparisons, and customizable dashboards that show you the exact data you need to push forward in a prosperous direction.
Let’s be honest: Social media ad creation can be a tedious, time consuming and a (sometimes) fruitless endeavor.
Needls changes that dynamic forever.
Needls is a “roboagency” that helps brands create social media adverts, serve them to the correct audiences in a timely fashion and optimize campaigns as they go.
By answering a few questions about your brand, this automated tool will produce hundreds of ads to run on Facebook or Instagram.
Where Needls is particularly effective is in the targeting department. The platform acts as a social listening tool to identify users actively searching for the products or services that your brand offers and serves the adverts to them across social destinations to increase the likelihood of a click-through and sale.
As campaigns advance their cycle, Needls will continue to optimize adverts and reach the maximum number of clicks for your brand.
An inevitable reality of business is that at some point your sales funnel is going to run dry.
In this type of situation, you could begin sending out cold e-mails in a panic, or you could deploy Growbots.
Growbots is an AI-driven sales platform that focuses on targeted outreach campaigns.
The process starts with the company’s algorithm, which compiles a tailored contact list. This information is pulled from a database of hundreds of millions of prospects and identifies those that are best suited for your brand’s needs. The process only takes a few minutes.
Then, Growbots will actually perform the necessary outreach activities, sending outreach e-mails and generating sales opportunities for your business.
This enables your human sales reps to focus on getting prospects to convert.
Additionally, the Growbots platform is capable of understanding when out-of-office replies are delivered and reschedules outreach e-mails automatically.
Users can also upload their own database of prospects, in addition to what the AI is capable of serving up.
This is the type of technology that will be supporting all sales teams in the years to come.
If you are busy drumming up new prospects and customers, you’re going to need a powerful (but affordable) CRM to manage these folks.
That’s where Salesmate comes into play.
This comprehensive sales management platform is perfect for small-to-medium sized businesses and provides a beautiful visual sales pipeline that makes it easy to track deals and individual and team progress; no more cluttered and hard-to-read spreadsheets.
Salesmate allows users to quickly add and manage various activities and team members while automating the sales process to close more deals.
Easily assign sales reps various tasks, set goals, and motivate teams by gamifying the system by identifying your top performers.
Accomplishing all of this with a drag-and-drop interface means that you can reach targeted goals while spending minimal time managing the tool.
Reaching the right customers at the right time is thankfully not as hard as it seems; it’s vying for their attention amongst the competition that stresses us out. Putting these powerful sales tools in your pocket will enable your brand to get a leg up on your rivals and drive the sales that it deserves.
What is your favorite tool on this list? Do you think prospecting will be largely AI-driven in the next three to five years?
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.