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How to Optimize your Landing Page for Conversions

Written by: admin Date of published: . Posted in test

Your landing page will either make or break you because it determines whether a client will stay on your platform or bounce off to your competitors. It is for that reason that you need to optimize it in a way that it attracts and educates prospects and convert them into clients. 

But the question now becomes, how do you optimize your landing page to increase conversion rates? To help point you in the right direction, here are some insights on how to optimize your landing page to become one of the best converting landing pages in your niche.

Landing page optimization

Landing page optimization is the process of enhancing your site’s elements to increase conversions. It is part of conversion rate optimization and features the use of methods like A/B testing to facilitate the conversion goals of your landing page. 

Since landing pages focus on capturing leads and generating sales, enhancing their performance can result in huge improvements in business outcomes – and that is where landing page optimization comes in. Landing page optimization plays an essential role in digital marketing campaigns because it ensures that your landing page gets the highest possible conversion rate from visitors. Additionally, it helps you minimize your lead generation costs; attract more clients and maximize the value of your advertising spend. 

How to optimize your landing page

Optimize the theme

Your first step is to define how your landing page looks and feels – ideally, the theme should blend with the rest of the platform, to strengthen your brand.

Optimize the content

Come up with content that attracts and informs your prospects. The content should educate them about your solutions and why they should work with you, and also nudge them to take action. Keep in mind that many prospects only read the headline – so, ensure that your headline elaborates your offerings. 

Optimize your form

The form acts as the point of contact between you and the prospects – make use of it to enhance your conversion rates. Be sure to customize it from head to toe by selecting the fields, choosing a call-to-action for your form button, and creating a thank you page.

Optimize the settings

Optimize the settings of your landing page, including its URL, footer (integrating any desired links like to your firm’s home page) as well as the analytics code and scripts (that allows you to monitor traffic).

Additional tips

Simplify your landing page

Try to make your landing page as clutter free as possible. If you have dozens of distractions on your page, your visitors may end up missing your call to action, which is like the main goal of the landing page.

Keep you call-to-action buttons straightforward

Your call-to-action should be obvious, concise and clear – steer clear of fancy terms and complex offers. Go for easy-to-understand words like join now, join to download, pick up here and so on.

Provide different ways for clients to contact you

Prospects are different and will be comfortable to contact you in different ways. In addition to the contact form, you can include an email address, phone number, Skype or social media pages so that the prospects can contact you where they feel comfortable.


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The post How to Optimize your Landing Page for Conversions appeared first on SiteProNews.

How to Optimize your Landing Page for Conversions

Written by: admin Date of published: . Posted in test

Your landing page will either make or break you because it determines whether a client will stay on your platform or bounce off to your competitors. It is for that reason that you need to optimize it in a way that it attracts and educates prospects and convert them into clients. 

But the question now becomes, how do you optimize your landing page to increase conversion rates? To help point you in the right direction, here are some insights on how to optimize your landing page to become one of the best converting landing pages in your niche.

Landing page optimization

Landing page optimization is the process of enhancing your site’s elements to increase conversions. It is part of conversion rate optimization and features the use of methods like A/B testing to facilitate the conversion goals of your landing page. 

Since landing pages focus on capturing leads and generating sales, enhancing their performance can result in huge improvements in business outcomes – and that is where landing page optimization comes in. Landing page optimization plays an essential role in digital marketing campaigns because it ensures that your landing page gets the highest possible conversion rate from visitors. Additionally, it helps you minimize your lead generation costs; attract more clients and maximize the value of your advertising spend. 

How to optimize your landing page

Optimize the theme

Your first step is to define how your landing page looks and feels – ideally, the theme should blend with the rest of the platform, to strengthen your brand.

Optimize the content

Come up with content that attracts and informs your prospects. The content should educate them about your solutions and why they should work with you, and also nudge them to take action. Keep in mind that many prospects only read the headline – so, ensure that your headline elaborates your offerings. 

Optimize your form

The form acts as the point of contact between you and the prospects – make use of it to enhance your conversion rates. Be sure to customize it from head to toe by selecting the fields, choosing a call-to-action for your form button, and creating a thank you page.

Optimize the settings

Optimize the settings of your landing page, including its URL, footer (integrating any desired links like to your firm’s home page) as well as the analytics code and scripts (that allows you to monitor traffic).

Additional tips

Simplify your landing page

Try to make your landing page as clutter free as possible. If you have dozens of distractions on your page, your visitors may end up missing your call to action, which is like the main goal of the landing page.

Keep you call-to-action buttons straightforward

Your call-to-action should be obvious, concise and clear – steer clear of fancy terms and complex offers. Go for easy-to-understand words like join now, join to download, pick up here and so on.

Provide different ways for clients to contact you

Prospects are different and will be comfortable to contact you in different ways. In addition to the contact form, you can include an email address, phone number, Skype or social media pages so that the prospects can contact you where they feel comfortable.


avatar

The post How to Optimize your Landing Page for Conversions appeared first on SiteProNews.

How to Unblock YouTube

Written by: admin Date of published: . Posted in test

YouTube, which is a video sharing platform, is ranked second among popular websites in the world by Alexa in 2017. Due to its growing popularity, censorship of it use has occurred. So before you seek to unblock YouTube, it is best to understand why it was first blocked.

In this article, you will be taught how to get YouTube unblocked anywhere you are.

Reasons for Blocking YouTube

YouTube blocking by countries or organization occurs for many reasons. These include: 

  1. To limit the exposure of the people to videos that may incite political or social unrest. 
  2. To prevent criticism of a government, government officials or religious leaders. 
  3. To prevent access to videos that are judged to be inappropriate for youths. 
  4. Schools, businesses, government institutions, and other private bodies often restrict access to social websites like YouTube, due to data transmission rate restrictions and the website’s inevitable possibility for distraction. 

In some countries, access to YouTube is impossible, either for a long-term ban or for a particular period. Some countries even restrict access to the download and use of a YouTube Unblocker.

Using a Proxy to Unblock YouTube

Using a proxy can help you unblock YouTube videos or get access to the entire YouTube site itself – all you have to do is understand how it works. A proxy allows you to direct your web traffic through a server that is not restricted or monitored. Proxies are web-based so you cannot use it in applications installed on your computer or mobile. 

In other words, you can use a proxy to view YouTube videos in a browser tab but not in a YouTube app on your computer. Proxies are very well known when it comes to internet security and everyone from school administrators to entire government bodies tends to shut them down as soon as they are discovered.

Steps for Using a Proxy

To successfully learn how to unblock YouTube, you need to follow the steps below religiously. 

Step 1: Download a web browser which was recently updated and then double-click on the web browser icon to open. 

Step 2: In the address bar, usually located at the top of the browser, type in any of the following proxy websites; www.proxfree.com, www.hide.me/en/proxy, www.proxysite.com. If you don’t have access to any of these sites, try typing “online proxy free” on Google and check out relevant results until you find an accessible proxy site that can replace the ones listed above. Any of these proxy websites will take you to a page consisting commonly of a search bar.

Step 3: Find and click the search bar. The search bar should have “Enter a URL” or “Web address” (or similar) written in it or next to it. Type in any of the websites you will like to visit – in this case, type in youtube.com. Doing so will prompt the proxy to start loading YouTube. This might take longer than expected, so you will need to be patient, but who cares if you get what you want. 

After following the last step, you should be able to watch YouTube videos and also use any features on YouTube. It is important to note that YouTube cannot be viewed in another tab.

Using a VPN to Unblock YouTube

The full meaning of VPN is Virtual Private Network. They extend a private network across a public network and enables users to receive and send information across public networks making it seem like their devices are linked to the private network. Unlike proxies, VPNs work from a system level to move all of your Internet traffic over to a secure server, which allows you to bypass firewalls and other web restrictions. Paid VPNs also have complex encryption and features that will protect your identity in case the VPN fails. Free VPNs are not recommended for use in China. Using a VPN can help you learn how to unblock YouTube at school, work or any location.

Steps for Using a VPN to Unblock YouTube

Step 1: In order to enjoy the full benefit of using a VPN, it is advisable you choose a paid VPN platform. A detailed overview of the type of VPN to use is discussed later in this article, but you can whatever VPN platform you happen to prefer. However, you need to make sure your chosen platform is not headquartered in China because due to China’s policy regarding VPN usage, any China-based VPN platforms are likely to be shut down. After choosing a platform, try to read through the terms of use and also read online forums on reviews about the platform. This will give you an idea of what to expect.

Step 2: In order to run a VPN from your selected platform on your computer, smartphone, or tablet, you are required to sign up on most VPN platforms. This makes certain that you will have a special login when you actually link to the VPN. 

Step 3: Purchase a monthly membership, the reason being that most free VPNs have been blocked in some countries. Purchasing a monthly or annual membership will ensure that your VPN will work anywhere. 

Step 4: After purchasing your VPN, you may have the option of downloading a program that allows you to change the VPN’s settings and monitor its use; these programs sometimes help VPN function properly.

Introduction to VPN Technical Setup

Step 1: Download and install the VPN associated program by following your selected VPN’s instructions. Unfortunately, some VPN software cannot be downloaded while you are in China. If possible, complete this step outside of China. Both the Google Play Store and some apps in the App Store are blocked in China, so you won’t be able to download VPN apps on mobile. 

Step 2: Click open your VPN Settings page. The methods for doing this vary depending on your operating system and whether you are using a computer or mobile device. On Windows, click on Start, left-click on Settings, select Network & Internet, click the VPN tab, and click “Add a VPN” connection at the top of the page.

VPN Final Technical Setup

Step 1: If you are using a Mac, click and open the Apple menu, select System Preferences, then Network, click the plus sign in the lower-left corner, then select “Interface” drop-down box, and click VPN. On iPhone, go to settings, then tap General, select VPN, and tap “Add VPN Configuration.” If you’re on Android, open Settings, select more under the “Wireless & networks” area, then select VPN, and tap the plus sign or ADD VPN. Enter your VPN’s details. This section will vary depending on the kind of VPN you’re using, the type of authentication your VPN requires, and more. If you have any inquiries about which information to use, check your selected VPN’s “Help” page.

Step 2: As soon as you are done entering your VPN’s information, save your configuration. 

Step 3: Connect to the VPN. This step will definitely vary depending on different platforms, but the concept is the same. On Windows and Mac, select the VPN on the “VPN” page, click Connect below it, and fill in any requested details. On iOS, tap the white switch on the right side of the VPN’s name, then fill in any requested information if prompted while on Android, select your VPN’s name on the VPN page then tap “CONNECT” and fill in the appropriate details. Make sure the VPN is running before you attempt to open YouTube.

Example of Reliable VPN Services

There are different VPN platforms to choose from, however, just as it was stated earlier, paid versions offer more flexibility and wider coverage. They are also more secure than free versions. 

These are some of the more reliable paid VPN platforms: 

  1. NordVPN: This platform offers a 30-day money-back guarantee claim in case you do not like their service. Using this platform for a month costs $11.95, while a year costs $83.88 ($6.99/month). Read a review: https://vpnpro.com/vpn-reviews/nordvpn-review/
  2. PrivateVPN: This platform also offers a 30-day money-back guarantee and a monthly subscription costs $10.95, while a year costs $72.00 ($5.95/month). 
  3. CyberGhost: A monthly subscription costs $11.99 while a year subscription is $59.88 ($4.99/month) with a 30-day money-back guarantee.
  4. TunnelBear: This platform has a free version but it is limited to just 500mb/month and a monthly subscription costs $9.99 while a year subscription costs $59.99 ($5/month), though they do not offer any money-back guarantee of any sort.
  5. Private Internet Access: They offer a 7-day money-back guarantee and a monthly subscription costs $6.95 while a year costs $39.95 ($3.33/month) 6. ExpressVPN: This offers a 30-day money-back guarantee and a monthly subscription goes for $12.95 while a year is $99.95 ($8.32/month).
  6. StrongVPN: This costs $10 monthly and $69.99 yearly. They offer a 30-day money-back guarantee for their new customers. 

As you can see, there are plenty of great VPNs around.

Countries Where Access to YouTube is Currently Blocked

Some countries ban the odd video on YouTube, but there are others that have blocked the use of YouTube altogether. One of these countries is obviously China. Access to YouTube was first blocked in 2007 but it was thought that it was only going to be temporary. However, it was then completely blocked on March 24, 2009. 

In 2012, Iran authorized the complete block of YouTube after the trailer to the film Innocence of Muslims was released. However, some television shows, startups, celebrities, and moderate politicians in Iran have active YouTube accounts. 

North Korea generally has a strict law on the overall usage of the internet and its accessibility.

Other Ways to Unblock YouTube

VPNs are not always suitable for everyone as they might be too expensive for some while others might have a hard time installing the necessary software. There are two other simple ways one can use to unblock YouTube. However, if your access is limited by a country law, do not use these methods. 

Instead, use the one explained at the beginning of this article. The first method is using HTTPS. This trick is very simple and easy. All you have to do is to replace the “HTTP” with “HTTPS”. For example, instead of http://www.youtube.com, use https://www.youtube.com. By doing this you may be able to bypass the block, with additional security.

The second trick is to change the Domain Name System (DNS) address of your Server. A lot of blocks run your traffic request through their server, so, by going around that, you’re going around the block. Changing a DNS address varies on different operating systems, but works in almost the same way. 

To change, go to “network settings”, then find a “network connection properties” Under “IPv4,” you should see a tab called “DNS server”, change the server to “8.8.4.4” or “8.8.8.8” and restart the computer. This can also be done on some browsers instead of in your computer. Just search for the name of your browser and “change DNS settings” on Google.

How Secure Are You When Using VPN and Proxy

As much as you will love to get access to YouTube anywhere in the world and enjoy their service, you should also be conscious of your personal details. If you want to bypass a block using the methods explained here, you also stand a risk of being hacked and having your personal data stolen.

Do not be scared, this is not always the case, but this is just a heads up to be vigilant. In order to be guaranteed of a secured data, use only VPN or proxy services from well-known providers. Avoid going for cheap services as this might be a doorway for hackers into your computer without you knowing.

Ultimately, VPNs and Proxy platforms are designed to keep you secure, as they act as a bridge between your computer and the site you are attempting to visit especially when you use “HTTPS” with any site you visit. The extra “s” means secure and all communication between your computer and the website is encrypted. 

Another good thing, which is very important, is that these platforms offer anonymity. When accessing a website, your Internet Protocol (IP) address can easily be seen. Through your IP address, your physical location can be tracked. Using VPNs and Proxy help to cloak your IP address making it hard to trace a connection back to you.

Free and Paid VPN

You might be wondering why some VPN platforms are paid while some are free. Before you decide to go for the free version, it is important to note that the free versions have unstable connections and slow speeds, may send your information to advertisers or may insert javascript into your computer for advertising purposes. 

They may use simple insecure protocols for connections and most do not have customer support, while the paid version has premium customer service, and numerous number of servers in multiple locations for efficient connection. They all have more bandwidth, high-level encryption, and a stable and fast connection. 

In conclusion, below are the pros and cons of unblocking YouTube with the methods stated in this platform.

Pros

  1. Unblocking YouTube with a VPN or proxy platform offers anonymity as you access the site
  2. VPN also helps to increase security.

Cons

  1. Using VPN is illegal in some countries and is punishable by law.
  2. Some VPN and proxy platforms are expensive.

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Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev

Written by: admin Date of published: . Posted in test

Oleg Shchgolev, CEO and Co-founder of SEMrush, also created SEOquake that was released in 2006. SEOquake was the inspiration to creating something more complex. Then SEMrush was born with the help of his partner, Dimitri Melnikov.

Today, SEMrush has 10 years in the market with 500 employees, revenues close to 100 million, and about 2 million users worldwide.

I had the pleasure to interview Oleg, including some questions beyond Search.

KT: What type of inspiration, vision, and loyalty did you see in Dmitri Melnikov that made you want to go in business with him?

OS: First and foremost, Dima is my friend. Second, he is a SEMrush co-founder; he’s been here right from the very beginning. We have always believed in the product that we’ve been working on and I totally admire him as my friend, my colleague, and co-founder.

We make most decisions together as CEO & co-CEO. Our temperaments are mutually reinforcing and this contributes greatly in allowing us to make balanced and informed decisions.

KT: How is your relationship with your partner Dmitri Melnikov?

OS: I’ve known Dmitri for more than 30 years. We grew up in the same neighborhood; we started programming together and over time our friendship expanded into a business partnership. We’ve gone through lots of ups and downs together.

KT: To be successful in the tech industry do you consider a person has to go to college or can they be self-taught?

OS: Formal education greatly enhances discipline and concentration, helps you socialize and find the right and important people — to network, if you like.

But a lot of leaders I know are self-taught. Back when I was a student, people had pretty much no idea what SEO was, or how important (and complicated) it would become over the years. Students should be aware that their knowledge gets outdated fast. They need to be prepared to dedicate a lot of time to continuing self-education.

The IT industry is developing extremely quickly. That’s not to say that college education is not needed at all (it definitely doesn’t hurt to learn some basic stuff in college), but other than that…like I said, I don’t deem formal training to be absolutely essential. With all the online courses and workshops, it’s possible to study everything remotely.

KT: Does SEMrush have corporate social responsibility initiatives? Such as giving scholarships for people that dream with tech careers? Or any other?

OS: At the moment, we work closely with American and European universities and give students the opportunity to explore SEMrush. While learning digital marketing, they familiarize themselves with our tools and work on their projects with the help of SEMrush. Representatives of our company give a lot of master-classes to students, providing them with the insights about digital marketing.

We organize a lot of meetups, roundtables and conferences on digital marketing and agile. We always welcome other IT companies to take part in such events. Lots of lectures, a great deal of useful insight, plenty of opportunities for networking — these are just a few reasons to come by our events.

On a different note, we certainly care about ecological sustainability. We are going to implement waste separation in all our offices and  we encourage our employees to cycle to work to reduce CO2 emission.

It goes without saying that we give people the opportunity to work with us on paid internships. Pretty often, former interns become our full-time employees. We have plans for a large project on how to help novice specialists find work in the digital sphere, but we won’t reveal the details yet

KT: Where is SEMrush headed in the next 5 years?

OS: We are definitely going to add more features to SEMrush, while enhancing our content tools, along with local SEO and traffic analytics (Competitive Intelligence 2.0). We want to ensure that we remain the leading digital marketing software.

As for strategic plans, we are going to strengthen our global brand. At the moment we’re working diligently to enter emerging markets such as China — right now, we are updating our databases to cover Baidu data.

We’ll also introduce tools that help figure out how to rank better on Amazon and optimize for voice search.

This is just a minor part of what is coming. There are a lot of other things we are working on, but we’ll keep them quiet for a while! Hint: 2019 is going to be a big year for us.

KT: What are your biggest pain points as SEO thought-leader? What additional support/buy-in do you think most companies struggle with to get on board? Does this result in limiting their growth opportunities?

OS: SEO is multidimensional and its development is extremely rapid. 5 years ago we couldn’t even imagine that image search or voice search would be everywhere. Such technological growth involves non-stop education and creative thinking, both from my side as a thought-leader and from the side of companies trying to get on board.

One more indispensable thing to get on board successfully is to have some unique feature, to understand your uniqueness and, crucially, to communicate that knowledge to your audience. Such an environment of extrinsic value, created for your customers, will also help build strong and long-term relationships with them and will directly affect customer retention.

KT: What will impact the traditional SEO from Voice search devices in the coming years?

OS: The share of voice searches is growing, along with the amount of voice-activated smart speakers. Naturally, voice searches are different from the searches that are typed — the former are longer and the wording is different — more conversational.

Voice search is about questions, prepositions, and comparisons – the same as with featured snippets . If it’s not an informational query, people are likely to search for location-based info.

Backlinko’s study claims that 40.7% of answers come from the featured snippet. Our SEO clients are putting more and more emphasis on this feature. Questions, prepositions, and comparisons dominate featured snippet results. A whopping 52% of questions have featured snippets.

KT: Can we get a dashboard or report on voice search?

OS: There’s no single dashboard or report on voice search in SEMrush (at least for now) but some of our tools help find solutions for voice search optimization. For instance, featured snippet checks or mobile devices optimization — this contributes to voice search ranking.

KT: What’s the most popular SEMrush feature and why?

OS: Everyone loves us for Keywords Research tools, but there is so much more to SEMrush.

KT: What’s a feature of SEMrush that is less utilized and why?

OS: The features that are available in the Admin Mode only =)

KT: What is diversity like in the tech industry? Do you think there is gender bias in the tech industry?

OS: Judging by what the media says, there are indeed a lot of problems with diversity in the tech industry.  In SEMrush we want our company to be equally welcoming to people of any race or gender. About half of SEMrush C-level employees are women and we believe they are awesome specialists who help make SEMrush an industry-leading company.

Closing thoughts

My favorite answer is the last one because I am an advocate for equality and inclusivity.

In my conversation with Oleg I also learned that SEMrush’s headquarters is now in Boston.

To summarize the success of SEMrush, it is based on a great communication within its talented partners, a great culture of inclusivity, and the amazing people that work there.

The post Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev appeared first on Search Engine Watch.

6 SEO Tips for Small Business

Written by: admin Date of published: . Posted in test

If you have decided to put your business online, or start an online business, or are revamping a website that already ranks well, you need to have extensive knowledge of SEO. SEO stands for Search Engine Optimization, which means making changes to a website so that search engines find it useful for users. 

It’s important to be displayed on the first page of the search results for a good number of people to find your page online. This is how you can increase your online sales. SEO strategies help achieve this goal. If you’re new to the concept of SEO, the tips provided below will help you optimize your website without bringing up complicated, technical terms. 

Understand your target audience

Your business significantly depends on your target audience. So, it’s important to know what they are looking for. Google strives to provide people with the most useful information when they search for something. This means, you have to know what terms, related to your industry, people search for and what are the most searched topics. 

When you know your target audience and what they look for, it becomes easier to come up with strategies to provide them with what they want and keep them satisfied. This also significantly matters if you’re selling products since more people visiting your website means increased chances of online sales. 

Analyze your competitors

Now that you know what your target audience looks for, you have to see what are the top results for their queries, and understand your competitors. Once you do that, analyze your competitors’ websites and see how they provide information. This should give you a fair idea about what your website lacks so you can work on it. 

Furthermore, when you analyze a few websites in your niche, you can note down what you think each website lacks. After that, you can work hard to come up with content that provides your target audience with a unique as well as a more complete solution. 

Basic SEO

It might seem intimidating to take up the responsibility of optimizing your website all by yourself. Whether you decide to optimize your website or get someone else to do it, knowing the basics will help you identify problems and troubleshoot when needed. Sure, it looks like a lot to comprehend, but once you read the below-mentioned points carefully, you shouldn’t find it so complicated. 

Keyword research

Keywords are a set of words that a user would type into the search bar of a search engine. For instance, if you want to look for recipes for kale, you would most probably type ‘kale recipes’. For every industry or niche, there would be a set of keywords that are searched more than others. So, the first step you need to take is conducting keyword research to find out what keywords you can rank for and be displayed for on the first page. 

Don’t select keywords that are most searched and have too much competition. This will require much hard work. Instead, for starters, look for low competition and high search rate keywords in your field. Use tools, like Google Keyword Planner to look for the most suitable keywords. These tools help find keywords that signify a gap in the market that you can fill in and rank for. 

Mobile friendly website

These days, most people use their smartphones to access different websites. So, Google has made mobile-friendliness a major ranking factor. This correlates with the bounce rate. Bounce rate means a user entering your website and quickly exiting. This happens when the user is not happy with the provided information found on the website. 

Likewise, if your website is not mobile-friendly, users have to wait for a while for the page to load, and then turn the horizontal mode on. Instead of putting up with this, users will exit your website and visit some other website, which can be a loss for you. This is why you should make sure your website is optimized for mobile users. 

Other factors

Besides these two factors, you should also focus on other basic factors to make sure your site is optimized for Google searches. Here are some points to keep in mind when optimizing your website. 

  1. The title of your articles should be between 60 to 70 characters. Include the focus keyword at the beginning of the title and use words like best, amazing, top, etc. in the title. 
  2. The meta description should have the focus keyword in it. Don’t ever leave the space for meta description empty. 
  3. The focus keyword should not be overstuffed. However, including it in the first 100 words of your article helps. Use a variety of LSI keywords. 
  4. Optimize images by adding the focus keyword in the ALT TEXT box. 
  5. Make sure the URL is short and makes sense. Add the focus keyword in the URL as well. 
  6. It’s recommended that content be over 1000 words, since Google prefers long form content. 

Blog posting for linking

If you want to increase the authority of your website, you should consider posting blogs on websites with more authority. All you have to do is send an email to the webmaster asking if he would allow you to write a guest post. Websites that accept guest posts usually let you add 2 links to your website, which helps in building links and ranking your website better. Make sure you post blogs on websites that are relevant to your niche and have good domain authority. 

Local SEO

Local SEO helps you increase your visibility when a person makes a location specific search. This means, when people find you in the search results, you have more chances of customers visiting your store. Here are some ways of optimizing your website for better local searches.  

Google My Business

To create a Google My Business account, you need to sign up. You’re also required to provide the address of your store. When you do that, a verification code is sent to your store via mail. When you receive the code and enter it, you then have a Google My Business account. On Google My Business you can provide all the details about your business and choose a specific category. This will help you show up in the local search results, like ‘Turkish restaurant near me’. 

Google Maps

Claiming your business by providing your address on Google Maps is also quite important these days. If you have an offline business, people will try to find a way to you through Google Maps. If your address is not available on Google Maps, you can lose many potential customers. 

Other local websites

Getting your website listed on various other local websites also helps more people reach you. For instance, if you run a restaurant, getting listed on Zomato is a good idea. 

Google Search Console 

If you want a tool that helps you analyze the performance of your website for free, you should know about Google Search Console. Google Search Console provides information about well-ranked keywords that are relevant for you and addresses many other issues. 

These are some of the SEO tips that small businesses can start following in order to rank better in Google’s Search Results Pages. If you still find these tips tricky, it isn’t a bad idea to hire an SEO agency. In fact, these tips will even help you better understand what the SEO agency does for your website.


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Jafar Sadhik is a passionate web enthusiast lured to learn all the happenings of digital marketing industry from 4 years. He, currently, works at Stan Ventures as an SEO content specialist. Now, he is most eagerly researching about how the blogger outreach services have become inevitable in the recent times.

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The Complete Guide to Gen Z Social Media Marketing

Written by: admin Date of published: . Posted in test

Gen Z cohort is slowly entering the marketing landscape and has started to replace the Millennials. The purchasing power of Gen Z audiences has been estimated between $29 billion to $143 billion. 

Marketing to a Gen Z audience is not the same as marketing to Millennials. They have different social media habits and they do not trust a brand as easily. Let’s learn more about Gen Z, their habits and how to market to them effectively. 

Who Are the Gen Z Audience?

Those who born in 1996 and after are referred to as the Gen Z audience. Approx 32% of the population in the United States will comprise the Gen Z audience within a year. They are set to outnumber millennials.

Gen Z are the people who were born in the era of internet. They have been using the internet right from their childhood so they are aware of every popular platform and how things work there. 

Differences Between Gen Z And Millennials

There are a number of differences between Gen Z and Millennials. Gen Z does not respond to marketing campaigns sent using text based mediums. They know what is real and work hard to achieve that. 

Gen Z is pragmatic and their focus is on saving money. They are always looking for brands that feel authentic. They are inspired by social values and their behavior is much more stable as compared to the Millennials. The table below summarizes the differences between Millennials and Gen Z.

What are the Social Media Habits of Gen Z Audiences?

A marketer must learn how to market to the Gen Z audience. Why am I saying that? Because the Gen Z audience is highly responsible in nature. Gen Z is already aware of the social media mishaps that can happen so they market themselves intelligently in front of their prospective employers. They do not indulge in bad behavior or share stuff that might hamper their reputation. They remain true to themselves and share thoughts that benefit the community as a whole. They strictly stay away from any form of direct advertising. 

Here are some points that will help you understand the social media habits of the Gen Z cohort:

  • The top social networks that Gen Z uses are YouTube, Instagram and Snapchat. 
  • They like to post and view ephemeral content (the content that lasts only a short time before disappearing) because they find them real and up to date. Needless to say, the quality of content needs to be good. 
  • They post photos on Instagram that reflect their true personality and they follow people whom they admire the most.
  • Gen Z are extremely health-conscious. They understand which influencers promote products having negative health effects and they stay away from them. Kim Kardashian was seen promoting appetite-suppressant lollipops which quickly received negative reviews from the audience.

  • They prefer to spend their money on experience instead of purchasing something material. 
  • They are price conscious shoppers and they don’t blindly believe what a brand promotes unless they identify it themselves. 

How to Market to Gen Z? 

Marketing to Gen Z is not that difficult if you know the right strategies. Here are some of the top ways to persuade Gen Z to take an action and follow your brand:

1. Get Their Attention and Remain Authentic

The first step is to get the attention of the Gen Z audience. Banner ads won’t do it but Influencer marketing will! The best way to capture the attention of Gen Z is to get help from micro influencers because they want to see real people doing real things. 

Another essential thing to keep in mind while marketing to Gen Z is that you need to remain authentic. The younger generation wants products that are of high quality and they trust brands that have integrity. There is no shortcut to success; you need to focus on your brand values and be true to your morals if you want to get the love of Gen Z.

2. Reach Them Where They are and Communicate With Them in Their Own Language

Keep in mind that the preferred platform of the Gen Z audience is Snapchat and Instagram. They are not active on Facebook like Millennials. Hence, if you are spending dollars on Facebook ads to reach them, then you’re wasting your money. 

Gen Z likes to read ephemeral content, like Snapchat stories, that is short lived. They browse such stories once or more a day. Hence, the best way to convert them is to reach them where they love spending their time. 

Besides, you must communicate to them in their own language. They like their individuality and follow their own style. You need to provide an experience that is personalized to them in every manner. Storytelling is a great way to reach Gen Z. Share your brand message in a language and using a medium they prefer the most.

3. Become a Business that They can Admire

Gen Z follows businesses that they admire. One of the easiest ways to attract their attention is to stand for a great cause. There are so many social issues that affect a community. Take a stand on any of the social causes and help. Almost all the top brands are seen engaging in doing social good for others. This is a strong way to showcase your brand message to people. 

Adidas, the world leader in sports goods, does this brilliantly. With the #mygirls campaign, it ignited women’s interest in sports and encouraged them to follow a passion for exercise.

4. Leverage the Power of Videos

Gen Z are video crazy people. They hate text and are more likely to watch videos. Longer videos are not able to receive traction when compared to shorter videos; meaning, Gen Z audiences love watching shorter videos that are between 10 – 30 seconds in duration. The easiest way to engage a Gen Z audience is to create humorous videos that are under 10 seconds long because they are 3 times more likely to enjoy a funny ad than a serious one. 

Amazon made more than a 100, ten second ads that aimed to convey the capabilities of Alexa to people. The e-commerce giant is way ahead in terms of reaching the Gen Z audience with ads.

Final Thoughts 

Gen Z audiences are still trying to adapt so brands can be 100% right regarding whatever they do. You need to test, understand and repeat. The above strategies are carefully synced with the minds of the Gen Z audience and can prove really helpful to engage them. Happy Gen Z marketing!


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Joydeep Bhattacharya is an internet marketer and owner of the SEO blog, SEO Sandwitch. He has been associated with SEO, SMO, PPC, ORM and other activities related to online marketing for the past 5 years.

The post The Complete Guide to Gen Z Social Media Marketing appeared first on SiteProNews.

4 Smart Ways to Kick-start Your E-commerce Business When in Debt

Written by: admin Date of published: . Posted in test

You are young with an entrepreneurial spirit and want to set up your e-commerce store. Great! However, your debt has taken a toll on you of late due to a student loan, and you need to do something about it. Fret not because you are not alone. According to the latest statistics, student loan debt has crossed the $1.3 trillion mark, and credit card loan is ever increasing in the US. However, even if you are plagued with huge debts, it does not mean that you have to give up on your dream of kick-starting your online store. 

Well, easier said than done. It is not a cakewalk to start your business when you have to pay your creditors $100,000. But with the right plans and strategies, you can start your online shop even when in debt. 

Before you set up your e-commerce store, you need to understand the costs associated with it. According to Experts, most e-stores will require you to pay a fee. Therefore, make sure you do extensive research before starting your business. If you are starting on a small-scale, expect to pay a small amount per merchandise you post, while on larger e-commerce platforms, you will need to shell out a monthly subscription or a flat upfront fee. 

You may also get an unexpected bill that drains your profits for using services such as Google AdWords. And with a huge loan hanging over your head, you need to focus on the cost before starting your e-commerce business. Do not worry. Here are four smart ways to control your finances and become an e-store owner despite your debt:

1. Free up a Little Cash Flow for Your Online Store

Do you have a healthy credit score? If yes, you can use it to your benefit. With a sound score, you can refinance your federal and personal student loan at a reduced rate of interest and an extended loan term. It will free up a little cash flow every month for your e-commerce business. 

As far as interest on a student loan is concerned, it is tax deductible, and it is a way you can reduce your payments further. Additionally, you can lower costs and get some tax relief while putting your effort to set up your e-commerce store. 

Take some time out of your busy schedule to do some research. It will help you determine where you can get refinancing for your student loan. If you have federal debt, take some time out to research and do some number crunching. In case, you have a personal and federal loan; it makes sense to consider debt consolidation for your federal loan. And you can refinance your private debt. Evaluate which of these options work best for you. 

2. Cut Back on Unnecessary Expenses

When you manage to keep your loan payments under control, figure out ways to reduce other expenses. If you are living alone and paying a higher rent, move to a smaller place with less rent. This way, you can stoke up your entrepreneurial ambitions without spending much of your hard-earned money. With low living costs, you can manage your cash flow in a better way, thus investing more funds for your online store. 

You can start your business in a place with a reduced cost of living. It is not necessary for you to live in Seattle to become a successful entrepreneur. For example, if you live in the suburbs, it will help you save a lot of money on accommodation, transportation, and food, thereby helping you to fund your e-commerce store with the saved money. Additionally, if you need a business loan, you can research on the internet and look up lending options on platforms like https://nationaldebtrelief.com/.

Instead of investing in an expensive car, you can buy a bike when you need to travel for business reasons. This way, you can lay aside your hard-earned dollars by saving on gas, car maintenance, and insurance. Figure out ways to spend less on groceries, transportation, and entertainment when your e-commerce business is in its initial stage. Use the saved cash to grow your business. 

3. Consolidate Your Credit Card Loan

If you have credit card debt and high interest to pay, it could pose major problems when you plan to start your e-store. For example, if you have a credit card debt of $17,000, you will need to shell out $1,000 or more in interest, money that could be used to fund your business. When you have multiple credit card debts, the best way to manage them is through consolidation. 

Make sure you make the most out of a zero-fee balance transfer to cut back on interest, thus making your debt more manageable. You can also opt for a personal loan at a reduced interest rate, thus helping you to pay off your credit card borrowing sooner than you expect. An unsecured personal loan means you do not require any collateral. Additionally, credit card debt consolidation will help you cut back on your monthly payments, thus freeing up money that you can use to invest in your e-commerce business. 

4. Avoid Waiting 

It may seem fine to start your e-commerce store after you manage to dig yourself out of debt, if you wait until you are debt-free, you may not start your business at all. Paying off debt takes time, and by the time you clear all your creditor obligations, you may lack the entrepreneurial spirit and energy. You may also become too busy with your job, life, and family obligations. Therefore, start early while you are still young. Consider taking a consolidated loan and start managing your debt. Build your business gradually, and eventually, you will see a positive outcome. 

Conclusion

Do not allow debt to prevent you from realizing your entrepreneurial dreams. You can build a successful e-commerce store even when you have to pay creditors. No matter what kind of debt you have, however, work hard to pay it off as soon as possible. Do not let your student, personal, or federal loan get out of control. 


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Daniel Ng is a freelance writer who writes for various blogs. He has previously covered an extensive range of topics in his posts, including business debt consolidation, Finance, E-commerce and start-ups.

The post 4 Smart Ways to Kick-start Your E-commerce Business When in Debt appeared first on SiteProNews.

How Google Ads is fighting click fraud

Written by: admin Date of published: . Posted in test

Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms.

According to Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors.

So what is click fraud? According to Google it is an illegitimate action such as an unintentional click or a click resulting from malicious software.

In fact, Google chooses not to call it click fraud and calls it ‘invalid clicks’ instead. That’s understandable considering the confusion surrounding this topic and the various reasons why some clicks may be legitimate or an error.

Google uses a number of methods to fight click fraud. These include manual reviewers, automated filters, deep research and a global team of scientists and engineers.

In this article we will look at some common types of click fraud; examples of legitimate clicks that can be mistaken for fraud; what Google is doing to fight it and what you can do to prevent and report it.

What are the common types of click fraud?

1. Manual clicks intended to increase your advertising costs

This click fraud is one advertisers’ fear most. And some estimates report that it’s the most prevalent type of click fraud.

This is when other businesses that compete on your keywords deliberately click on your ads to drive up your costs.

Whatever keywords you’re bidding on, it’s almost likely you’re not the only one bidding on it. So that can often turn into a serious battle for clicks, customers and traffic.

One of the negative effects is that everyone’s costs go up, especially when competition is high. So, with a limited budget, the funds can run out and stop receiving any more clicks. And because of this, competitors have a strong incentive to click your ads and drive up your costs.

Some industries with high click fraud include insurance, personal finance services like mortgages, paid advertising and others that have cost per click rates as high as $10 per click.

2. Manual clicks intended to increase profits for website owners hosting your ads

This type of click fraud is only applicable to advertisers that use the Google Display Network. So, if you run ads on this network your ads will appear on third party websites owned by webmasters.

For a webmaster to be able to display your ads on their website, they need to first join the Google AdSense program. And for every person that clicks your ad on their website, the webmaster earns 68% of the amount paid to Google.

So, if the cost per click is $3, then the webmaster will earn $2.04. Multiply that by a hundred clicks and that could be a healthy sum of $204 for a webmaster.

The reason for this is many webmasters have trouble acquiring quality traffic and will often resort to such tactics to increase their revenue. And in some cases will invite and encourage others to do the clicking.

Although this is a violation of Google’s strict policies, there’s no doubt that it happens.

Google has partnered with millions of websites and apps that provide ad results through their Google AdSense program. Before any website is accepted in the program, it is thoroughly checked to ensure it meets Google’s high third-party policy requirements.

Any placement violating these rules is immediately banned from the program. This includes any suspicious clicks that don’t provide any value for advertisers – especially when it’s used to increase revenue for the website owner.

Google will also ban publishers that generate an excessive amount of invalid traffic. If, on the other hand this seems to be accidental, they may suspend the publisher until the problem is fixed.

3. Clicks by automated clicking tools, robots or other deceptive software

These are automated programs that run on internet servers or hijacked computers that are used for click fraud. They are programmed to create a large number of invalid clicks, impressions and traffic and are made to appear like real users.

Google uses automated filters to capture such activity but its manual reviews are usually more effective. They have a dedicated team of specialists hunt and stop botnets from harming advertisers, publishers and searchers.

Google has also partnered with the Trustworthy Accountability Group (TAG) https://www.tagtoday.net/ to create a glossary of common click fraud tactics to fight actions such as cookie-stuffing, crawler traffic and more.

Accidental clicks that provide no value to the advertiser, such as the second click of a double-click.

This also includes unintentional clicks on mobile, when a user tries to click a link but clicks an ad instead. The engagement for these tend to be very low and bounce rates are usually up to 100% for all traffic.

These provide no value for advertisers and Google employs its tools to stamp out these clicks.

Google takes a proactive approach to click fraud. Any click that is deemed as invalid is automatically filtered from your reports and billing schedules – so you’re not charged for them. And if any clicks have escaped their detection filters, you may be eligible to receive credit for them. These are known as ‘invalid activity’ credit adjustments.

screenshot from Google Ads of "invalid activity"

Each click on your ad is examined by the Google system.

Examples of legitimate clicks

There are legitimate clicks that may appear as fraud. It’s important to be aware of these and not mistakenly affect the performance of your ads by making changes.

Competitors doing competitor research – it’s inevitable that competitors will click on your ads. They will do this as they carry out competitor research and it’s likely they’ll be clicking on other advertisers’ ads too. So, there’s little you can do about this.

Multiple clicks from the same IP address – if your reports show many clicks from the same IP address, it’s likely that this is because of ISP allocation. ISPs will often provide the same IP address in similar locations to a large number of users.

Returning visitors – many searchers click ads multiply times as they search for products and services. They will do this multiple times when comparison shopping or returning to your website for more information.

What to do if you suspect click fraud

The first step is to optimize your ads and keywords to ensure you only target relevant searches. Conversion rate is one of the best indicators of success and identifying and correcting a low conversion rate will help identify potential invalid activity.

Setup Google Analytics to monitor any suspicious activity. Analytics provides powerful reporting and helps you to track the performance of your keywords and assess any suspicious clicks from specific locations.

Check your Google Ads account for any invalid interactions that you have been credited for. You can do this by logging into your account and then clicking the Tools link in the top right section.

Next, under ‘Setup’ click the Billing & payments link. Finally click ‘View Transactions and Documents’.

screenshot from Google Ads about how to see if you've been credited for invalid clicks

Any invalid credits that you’ve received will be available here and will be labelled ‘invalid activity’ on the transaction history page.

Monitor invalid interactions in your account statistics. You can customize your columns by adding the interaction invalid data columns to quickly see the number and percentage of invalid clicks. You aren’t charged for these, but it helps you to quickly see the percentages.

screenshot from Google Ads, showing summary of invalid click activity

Reporting click fraud

If you’ve updated your ads, investigated your reports, and checking billing settings and still suspect that you have indeed been affected by click fraud, then the next stage is to contact Google.

As the first step, share as much information as possible. Send a description of the invalid activity and details of why you suspect the activity to malicious and what you’ve done to counteract it.

Their team of specialists will use a range of click and impression tools to identify invalid activity. This can take several days to complete because of the amount of data that they have to deal with.

If this is proven to have been invalid and you’ve been charged, then you’ll receive a credit in your Google Ads account.

Summary

Google continues to improve its fraud detection capabilities and with help from advertisers this problem can be minimized.

The post How Google Ads is fighting click fraud appeared first on Search Engine Watch.