Author Archive

10 Best Mobile Development Blogs

Written by: admin Date of published: . Posted in test

Mobile phone usage has reached its peak and all thanks to different apps that have simplified our daily lives. This has made mobile app development competitive and companies are striving to cut through the stiff competition. Two years ago there were 6.6 million combined mobile apps across all the mobile app stores. There are also millions of app developers across the globe. There is more to mobile app development than building mobile apps. Besides developing apps you also need to:

  • Learn new technologies every day
  • Explore new programming languages and tools
  • Research and experiment with various functionalities and features
  • Get conversant and updated with new trends in the industry

To achieve all this, you need various technology sources and materials to stay updated with new app development trends. In this article, we are going to tackle 10 mobile development blogs that you can use in your mobile app development. These resources include blogs, news magazines, and expert articles on mobile app development. You will get updates, news, how-tos, know-hows, and expert advice.

1. DZone Mobile Zone

The best mobile app development blog of them all to give you great mobile app resources is DZone. There is plenty of important content that developers can use to kick-start their careers or grow it. Some of the information to explore includes:

  • Cloud integrations
  • Database connectivity
  • Microservices
  • DevOps
  • Agile
  • IoT
  • AI

There are also mobile app development tutorials, news, tips, tricks, tools, etc. You will learn about how to develop mobile apps, what is needed to integrate, which frameworks are the best, libraries and so much more.

2. MobileAppDaily

This is a magazine kind of website that covers everything that touches on mobile development and the mobile phone industry at large. You can learn a lot from the app reviews news. Although most of its content is sponsored posts, several articles touch on app development and marketing efforts.

3. App Developer Magazine

If you are a developer looking for the latest mobile app development techniques, this is the best magazine for you. It’s a big shot magazine to help those who want to discover new ways to make their apps more edgy and efficient. You will be spoilt with the latest technologies and programming languages to create wonderful apps. Information includes:

  • App planning and development
  • Mobile app networking and marketing
  • The technology involved in mobile app development

As a developer, you will need to subscribe to this website to get the latest and juiciest info in mobile app development straightaway from the leading app development companies.

4. TechTarget Mobile Computing

TechTarget Mobile Computing is a website that deals with news, tips, and tricks in:

  • Mobile App modernization
  • Mobile App monetization
  • Enterprise mobility
  • Enterprise mobile app development
  • Mobile networking

There is plenty of information to support each of the aspects mentioned above to help developers understand everything about enterprise markets. To get the best from this blog you will need to subscribe to it. 

5. TechCrunch

If you are looking for a website that provides information about any kind of technology, then TechCrunch is here for you. This is a popular website with the all latest tech updates, including the mobile app development industry. All you have to do to benefit from this technology service is to click the tab labelled, “Apps” in the left corner of the website. The website has relevant topics touching on mobile app development technology, platforms, methods, marketing, and monetization. You can also access information about trending apps, making money, updating, raising funds, and much more in the mobile app industry.

6. Android Developers

If you are an android fan and you just love working with this platform when developing apps, then you will find this blog pretty handy. It has all the information you need to know about the Android operating system. This is the best blog for those interested in Android. You will find answers to queries about Android app development, configuration, and installation, among many other things.

7. Google’s Android Developers Blog

When you want to update yourself with the latest Android news, upcoming features and documentation, your best option is Google’s Android Development Blog. They also offer tips, for Android app development and the best frameworks and languages you can use to develop your apps. In subscribing to this blog you will also be automatically subscribed to the Android Developers website, which is part of the same website. I have mentioned this blog because it is often ignored by most developers. But, it offers everything needed to make effective mobile apps.

8. AndroidPolice

For anything and everything to do with Android devices, this is the best site for you. AndroidPolice is where industry experts share their knowledge, expertise, and experience with Android app development. So, whether you are an upcoming developer or you’ve been around for a while, this resource is filled with all-important content to help you develop your android apps and tips to make them unique. With AndroidPolice you will get access to a pool of experts from all over the globe.

9. DroidLife

This is another website that deals with mobile apps and development. In it, you will get Android news from the brands that contribute to the platform and app users. For the latest updates on brands, Android App users, developers and mobile versions, you will have to subscribe.

10. AndroidAuthority

As a mobile developer, sometimes you feel like you have run out of unique ideas to develop mobile apps. AndroidAuthority has the juice to give you great app development ideas. So, as you sit down to analyze various games and Android apps to develop for your clients, this is the website you need to consult. You will get all sorts of news from competitor analysis to research, and development. Developers should bookmark this website for awesome app development ideas.

Other Important Resources for iOS app Development 

Cult of Mac

Cult of Mac has the juiciest information about iOS apps, marketing, development, and monetization. You will, however, have to subscribe to get the latest updates on features, iOS versions, news, tips, tools, etc. All this information is meant to make your iOS app development seamless.

 Apple Insider

This is a news website that deals with Apple products and app development. So, if you have the urge and passion for iOS app development, check out this website for the best insights. The main focus, however, is the forum. You will get all the help you need from a massive user base and community of iOS developers who are more than willing to assist you with technical difficulties when developing apps. There are also moderators and active users who are working daily to solve problems from developers. If you haven’t bookmarked this website, be sure to do so to get the best out of iOS.

 Mac Observer

Any mobile developer, whether developing for iOS or Android, needs to learn a few hacks using various tools when developing apps. To get the best out of this website, you need to subscribe to learn a few things that can help you save time and improve speed on your iOS app development.

9to5Mac

When it comes to mobile app development, you need to learn about the latest trends to make your apps unique and user-friendly. If you are developing iOS apps, 9to5Mac offers guides that are published daily. These guides help mobile app developers in setting up various integrations or configurations for using the features and functionalities of the latest iOS versions. For the best guides, ensure that you subscribe to this website’s services.

iOS Dev Weekly

The posts from this blog are published every Friday and are curated by Dave Verwer. The blog provides vital links to help iOS app developers in all aspects across the web. You need to subscribe to its services for posts that are not easily found on the web.

Final Thoughts

Mobile app development is a profession that requires total focus and concentration. The above resources have the best content to help mobile app developers and experts grow their skills and passion to create the best apps to thrive in this very competitive industry. Mobile app technologies keep on changing and you need to stay up-to-date so that you don’t waste time developing pointless apps. Beginners can also benefit from these blogs by gaining knowledge on how to build effective mobile apps fast and easy.


avatar

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.

The post 10 Best Mobile Development Blogs appeared first on SiteProNews.

How to Start a Blog on Niche Websites

Written by: admin Date of published: . Posted in test

Blogs are a collection of articles on a website, and they’ve found their place on the websites of businesses as well as personal bloggers. While personal blogging seems to be all the rage these days, businesses are also starting to realize the massive potential of writing blogs to improve their sales and position themselves as an authority in their niche. 

There are many reasons why businesses should include a blog on their website or hire blog writing services to do it for them. Creating a niche blog is going to be crucial, whether you’re running a large business or whether you have just launched your startup. 

Benefits for Large Industries

Just because your brand currently operates in a large industry does not mean that you shouldn’t start a blog for your website. In fact, more often than not, businesses tend to assume that since they’re operating in an already established market that all the information that a customer needs is available.

That’s not true at all. Just because you own a business in an established industry does not mean that you should ignore the importance of starting a blog for your website. 

For instance, if you’re offering moving services in your area, then there’s a lot of ways in which a blog could help your website. For example, your blog can help answer some valid questions that your consumer might have, such as:

  • Do you provide moving services to businesses or residents of the area? 
  • Do you offer moving services across state lines or just within your area? 
  • What are the different service packages that you offer? 
  • Do you provide storage facilities, packing services, packing equipment, (such as boxes), etc.? 
  • What do residents or businesses look for in a moving service, and what are the major points of your potential customers? 

These are all valid questions that you can answer in your blog. Answering these questions will instantly make you appealing to potential customers (since it shows you care) and will also help establish you as an authority in the professional moving niche in your city. This was just one example of how creating a blog for your niche website can help you grow your business and make new followers. 

Including a blog in your niche website helps keep the content of your website fresh, while facilitating SEO best practices. It can help establish you as an authority, but even more importantly, it helps drive traffic to your website, which is the main reason why a niche website needs to have a blog. In the following section, we’re going to take a quick look at how you can start a blog on a niche website. 

Getting Started

A niche website deals in specific products, so if you’re going to be writing a blog, it will have to be on a specific topic as well. In other words, the blog posts that you share via your website will be on narrow topics that are related to your niche website. 

Create a Content Plan 

Regardless of whether you’re planning to start a personal blog or a blog for your niche website, you are going to need a content plan. One of the main reasons that many business owners don’t bother to include a blog in their niche website is the lack of time and blog ideas – business owners even admit to not having enough time to create and maintain a blog. Having a content plan can solve both these problems. 

There comes a time when we all run out of things to talk about while blogging. Having a detailed content plan, complete with topic ideas and dates will ensure that you’re able to produce a steady flow of blog posts for your niche website. The good news is you can hire blog writers who can do all the heavy lifting for you.

Find Topic Ideas 

There are many people who find it difficult to find blog topics for their niche website, but it doesn’t have to be that way. By putting in a little effort and using some of that grey matter, you too can find the perfect topics to blog on for your niche website. If you hate bananas, then deciding to write blogs about bananas would be a bad idea. Get it?

Google AdWords Keyword Tool – You can use tools such as Google AdWords Keyword Tool to find the top searched keyword phrases that are being used to search for your services. 

Google it – There’s also another simple way of finding the relevant keyword phrases to target with your blogs. Just type in your main keyword on Google, but don’t hit search. Google will automatically suggest the top searched keyword phrases that are relevant to your target keyword. 

Eavesdropping – Some other places to find blog topics include forums, Quora, Reddit, and the like. Here, you are more likely to find niche categories and sub-categories. Read through the conversation threads to find out customer pain points or any other issues that you can solve with a blog post.

Narrow Your Niche – So, what does that mean? It means that if you’re a business that sells phone cases, you don’t just want to write about how phone cases can save your life. Instead, let your blogs focus on what types of phones you create cases for, or what particular patterns or designs you incorporate in your phone cases that sets them apart from the rest. Writing a niche blog means honing in on a specific topic that others in your industry might be ignoring. 

Add Value to Your Website

Once you’ve figured out the topics to target along with the relevant keywords, it’s time to create stellar content. There’s no shortage of information available online. All you have to do is punch in a random product or service on Google, and you’ll be bombarded by thousands, if not millions of search results. 

You are sure to find the same results when you type in the keyword you’re targeting. In a sea of information, the only thing that’s going to separate you from the others is the quality of information you offer your readers. There’s absolutely no substitute for valuable content. 

If the blog posts you write provide your audience with the best information available online and help them solve their problems, they are going to reward you by sharing your blog posts with others, buying your product or services, or simply visiting your blog frequently to gain some more of your wisdom. Hiring professional blog writing services will ensure that your blog posts offer value by delivering a combination of informative and entertaining content to your readers.

Measure its Performance

Writing an epic blog is only half of the task. Once you’ve written the blog and packed it with all the latest relevant information you could find, you will need to use web stats tools to measure the performance of your blog posts and the overall performance of your niche website. This might take a few months, but over time, as you keep adding more high-quality blog posts to your niche website, it will give you a better picture of which posts are performing better and which ones aren’t. 

You can use that information to tweak the ones that aren’t performing well. As a rule of thumb, you should focus on writing a few high-quality blog posts as opposed to many low-quality blog posts that don’t really offer much value to the reader.  

Ending Note

The bottom line is, you want to write blogs that provide answers to the questions your potential target demographic is asking. Your potential customers who see that you feel their pain will reward you sooner or later. Starting a blog is one of the most cost-effective ways of generating traffic and conversions for your website. Since the blog, like your website, is not going to be for you, but rather, for your customers, you should aim to write blogs that solve a problem that your customers are facing or educate them on something related to your product or services. Done right, a blog has the power to establish you as an authority in your niche, improve your sales, and can also help you break into new markets.


avatar

Some people say he was born in a stable; others say he walked out of the ocean fully formed, with a laptop in one hand and a cigar in the other. Dave is a writer, digital marketing strategist, technology enthusiast, and a staunch advocate of prima nocta if he were king, but never mind that last one. All you need to know is that Dave puts the F.U.N. in all things tech-related, including business write-ups, gadget reviews, tips and tricks, life hacks, and divorce consultation.

The post How to Start a Blog on Niche Websites appeared first on SiteProNews.

What to Consider Before Purchasing Referral Marketing Software

Written by: admin Date of published: . Posted in test

Have you ever purchased a product or a service based on someone else’s recommendation? 

You probably have. 

I remember the first web host I chose was SiteGround. The only reason I went for it was because it was highly recommended by a close friend.

In this post, I’ll show you what you should look for in referral marketing software. 

Before I dive in, let’s look at the importance of referral marketing and whether you should consider investing in referral marketing software?

Why Referral Marketing?

When it comes to increasing your customer base, referral marketing can work wonders. 

If you love a product, you might tell your friends about it, and they may share your experience with others, increasing its popularity. 

As more and more people use your product and refer it, it helps you establish a brand. 

According to Nielson, 92% of customers trust recommendations from friends and family. B2B companies that use referrals tend to have a conversion rate of more than 70%, and their closing time on sales increases by 69%.

Referral programs work well for consumer brands and brands aimed at small businesses. This is because there is a single decision-maker that needs to get influenced to make a purchase.

Referral marketing is the only type of marketing that can further drive to a purchase without much research. 

Why Go For Referral Marketing Software?

A lot of marketers manually list affiliates and give them incentives for every referral customer. 

Now, if your customers have a lot of referrals, it won’t be straightforward to keep track of the customers they are bringing in. 

Without having suitable software, your customers will not be able to view how many referrals have subscribed to your product, how much they have earned, or when they can expect a payout. It will end up creating a mess for you and leave your customers frustrated.

Utilizing referral marketing software, you can give a referral ID to people who sign up for your program and give them incentives on auto.

Any business can use referral marketing software to set up and manage their own referral programs to take their business to the next level.

What to Look for in Referral Software?

While there are many referral marketing programs out there, I highly recommend taking the following factors and features into consideration before choosing one.

1. Cost

You may have found fantastic referral software, but you definitely don’t want to go over your budget in purchasing it. 

I highly recommend comparing the features and pricing of referral programs before making a final decision. 

Most programs offer various plans with different limitations. So it’s a good idea to check what each plan has to offer. 

 2. Trial Period 

Ever purchased an item and ended up regretting it later. Well, I certainly have.

Before purchasing referral software, you should consider testing it out first. I prefer going for a risk-free option that doesn’t ask for credit card details or PayPal email.

It’s great if you can download a limited version of the software without giving out payment details. After that, you should seek out an online demo without making a payment. Then you can make a decision if the software suits you.  

 3. Integration

Your referral software must be compatible with the programs you already have. Let’s suppose you have a sales team that uses CRM (Customer Relationship Management) software. 

If it’s cumbersome to integrate the referral program with your CRM software, then it may cause problems.

I recommend making a list of the programs you are using and then look for a solution that is known to be compatible with your existing applications.

4. Customer Service

 We all know the importance of excellent customer service.

To ensure the company you are purchasing the software from, doesn’t abandon you once they make the sale, read independent reviews. And don’t just look at the testimonials on their site. 

You want the company to help you out during installation and be there in case you need any support later on.

 5. Scalability

The software must be able to meet your needs as your number of clients increase. You should be able to control any changes made in the program. 

In case you need to remove or add something in the software, you must be aware of the impact of making those changes.

6. Customization

The referral platform should be compatible with your business needs and goals. You should be able to customize the software in a way that is suited to your business. 

It is essential to ensure that notifications, incentives, and messages can be customized according to your requirements.

7. Support for Contests

If your referral marketing software doesn’t support contests, you don’t really want to go for it. 

Competitions help to generate more traffic. Your platform should have a feature where you can customize your campaign into a contest.

8. Incentive Options

The more reward options your referral software has, the better it will be for you. 

The reward options can be of various types, such as free stuff, discount codes, cash, etc. So before you choose your platform, make sure it includes plenty of reward options.

 9. Multilevel Support

I think it’s absolutely fantastic to have the multilevel option in referral software. Let’s suppose person A refers person B, then A gets a reward once B buys the product. 

What if B refers more people? In that case, will person A also get a reward?

That is possible if your software has a multilevel option. It encourages people to get their referrals to bring in more customers.

10. Email Marketing 

This is a must-have feature. Utilizing it, you can easily send updates to your affiliates and referrals. Moreover, you can target potential customers by sending them personalized or auto-generated emails. 

Even though there are various marketing channels out there, email marketing still plays a significant role as its inexpensive and yet the most utilized communication medium with more than 3.9 billion users.

To sum it up, the right referral marketing software can give you a good marketing ROI and help build brand reputation. So you should take your time before investing in one. 


avatar

Amos Struck is a publisher and entrepreneur in the stock imagery field. He focuses on providing knowledge and solutions for buyers, contributors, and agencies, aiming at contributing to the growth and development of the industry. He is a recurrent speaker at Photokina Official Stage and an industry consultant at StockPhotoInsight. Amos is passionate about technology, marketing, and visual imagery. He also holds a keen interest in WordPress related news and articles. He is a recurrent speaker at Photokina Official Stage and an industry consultant at StockPhotoInsight. Amos is passionate about technology, marketing, and visual imagery. He also holds a keen interest in WordPress related news and articles.

The post What to Consider Before Purchasing Referral Marketing Software appeared first on SiteProNews.

How AMP technology can boost your content strategy

Written by: admin Date of published: . Posted in test

AMP technology can help you boost your content strategy for 2020. Here’s how to get started today.

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to it.

According to an early study, Google AMP pages load four times faster and use eight times fewer data than traditional mobile-optimized pages.

The idea was to provide an open-source framework that can make the mobile experience better and faster. Several publishers started implementing AMP but not all of them were initially able to measure the success of their efforts.

The state of AMP by the end of 2019

There were several interesting announcements around AMP in 2019 to keep an eye on.

On July 25, Google Images announced:

“Google Images made a series of changes to help people explore, learn and do more through visual search. An important element of visual search is the ability for users to scan many ideas before coming to a decision, whether it’s purchasing a product, learning more about a stylish room, or finding instructions for a DIY project. Often this involves loading many web pages, which can slow down a search considerably and prevent users from completing a task. As previewed at Google I/O, we’re launching a new AMP-powered feature in Google Images on the mobile web, Swipe to Visit, which makes it faster and easier for users to browse and visit web pages. After a Google Images user selects an image to view on a mobile device, they will get a preview of the website header, which can be easily swiped up to load the web page instantly.”

The use of AMP in Google Images is improving the speed of searching for visual content. The increasing demand for visual searches creates the need for improved user experience. This announcement proved that AMP is not just about the written text but it is going to affect complete websites and the way we perceive content.

Moreover, Google recently announced that the AMP framework will join the OpenJS Foundation. This is a move that can make AMP even more accessible without relying too much on Google. According to Malte Ubl of AMP’s Technical Steering Committee:

“Google will continue to be a strong supporter of AMP.  Google is already a platinum member of the OpenJS Foundation and will continue to provide additional financial and other forms of support to the foundation to ensure a thriving AMP community and ecosystem.  The team of Google employees contributing full time to the AMP open-source project will also continue to do so”.

It is estimated that since 2016, more than 25 million domains have published more than 1.5 billion AMP pages. This move can signal an even higher number of pages using AMP to improve the user experience.

According to Google, 53% of mobile visitors abandon a page that takes more than three seconds to load.

How AMP can affect your content strategy

AMP can make a useful addition to a content strategy in many different ways:

1. Improved UX

Focusing on accelerated mobile pages can have a significant impact on user experience. A good content UX can lower the bounce rates on your page while it can also help your visitors stay engaged.

2. Increased conversion

The more time a visitor is spending on your content, the higher the chances of conversion. It’s not always enough to provide high-quality content to increase conversions. The speed of the site, the overall user experience, and the design of your page can still affect your conversions.

3. Reducing load time

Your site’s visitors expect a seamless experience from the very first second. The longer it takes for your content to load, the lower the chances to keep someone interested.

4. Beating competition

Not all websites are invested in AMP technology. It’s not too late to review your site’s speed and start exploring the best ways to use AMP for your content. If your content is already relevant to your visitors and you combine it with a fast experience, then you can end up ahead of your competitors.

Content as a priority

AMP technology is helping developers and marketers understand the importance of delivering a great experience at all levels. From designing your website to the creation of the actual content, everything needs to provide the best experience to all your visitors. This is always helpful in making the content a priority of your website. The loading speed is not enough if the copy is not relevant and informative.

Embracing the omnichannel experience

It’s more important than ever to embrace a multi-channel approach in your web development and also content marketing. Not everyone is accessing your content from the same device. As the load time makes a great factor on a site’s user experience, AMP can help you speed up your content, whether it’s on desktop or on a mobile device.

Boost SEO

AMP might not be an official ranking factor but site speed can significantly impact your ranking in the SERPS. Implementing AMP technology to your site can improve your rankings while delivering great user experience.

How to start

It’s not too late to get started with AMP technology. Here are the first steps that you can follow:

  • Review your site’s current load time, you could use GTMetrics or some online tools that are similar
  • Set up AMP (you can install the AMP plugin if you’re a WordPress user)
  • Validate the pages that you want to involve
  • Look at the content that you want to include if you need to make any changes
  • Start measuring the success of your posts
  • Keep reviewing the content performance and the load time

It’s quite easy to start applying AMP to your website to improve the speed of your pages. Your visitors will appreciate a faster load time and you will start reaping the benefits of it.

Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them in 2020.

Cole McKeon is President at Revealize Inc.

The post How AMP technology can boost your content strategy appeared first on Search Engine Watch.

How Machine Learning is Transforming the eCommerce Industry

Written by: admin Date of published: . Posted in test

If you are active on social media or buy products from eCommerce sites, then you might have noticed that when you search for, or buy, products you start seeing ads for the same product or website.

Let’s clear something up right away: you’re not the only one, everybody receives these ads.

You might also have noticed that when you order a product you begin to see ads for other products related to the one you ordered. For example, you ordered shampoo and now you are seeing ads for hair oil or body wash.

How does this happen? Does someone sit and keep a watch on what page you are visiting and then customize the ads for you? Not exactly.

With the arrival of artificial intelligence, machine learning and big data play a big role in many industries. Some of those industries are healthcare, finance, automotive, government agencies, transportation, and retail. Companies use machine learning to help consumers make the right buying decisions.

But first, let’s see how machine learning works and what it is.

What is machine learning?

Machine learning is when you create a program that helps a computer to understand data. You then feed the data to the computer and it analyzes, sorts and understands the data on its own. The thing about machine learning is that it keeps learning as new data is added.

There are several algorithms which are used in machine learning. All of them are listed below:

  1. A supervised machine learning algorithm
  2. An unsupervised machine learning algorithm
  3. A semi-supervised machine learning algorithm
  4. Reinforcement machine learning algorithm

Using these algorithms, we can analyze large amounts of data in an easier, quicker and a much better way than humans can. Many people are voicing their fears that artificial intelligence will steal their jobs. That’s far from reality. In fact, quick data processing helps us make better decisions; making our work easier and more accurate.

Machine learning helps us identify probable risks and find unidentified opportunities. These opportunities can help increase profits. It definitely requires extra time to train machines properly, but that ensures the learning process becomes smoother and more accurate.

Now that you are familiar with the topic, let’s take a look at some major breakthroughs in the eCommerce industry.

1. Search engine optimization

According to a report from 2018, 4 in 5 customers use a search engine when shopping online. As the number of products in the eCommerce sector goes up, search results must be accurate and helpful for users.

Machine learning can help users with search query predictions, sorting search suggestions as per history, and putting extra focus on image and voice search. With this data-driven process, we can determine what users are looking for.

2. Optimized results

Using machine learning on ecommerce sites, search results can be sorted in a variety of ways, including product category, relevance, price or featured. The relevancy of the products could be decided by using information from the user’s search engine, search history, order history, and profile information. Results that utilize a user’s data to procure optimized results have better chances of converting into sales than randomly generated results.

3. Inventory management

Machine learning can help eCommerce stores with the inventory management of all the products listed on their websites. This is a very useful feature of ML in eCommerce because the greater  the number of products listed, the more difficult it becomes to keep stock.

By understanding sales reports and looking at inventory, ML can determine if a product needs replenishment or if it is well-stocked.

4. Trend analysis

It would be weird buying Christmas lights in May, wouldn’t it? ML in eCommerce studies customer behavior and predicts the wave of sales of products. Hence, it can analyze behavior and tends to understand which products will sell more during a particular time.

5. Better marketing strategy

With predictions and trend analysis, it becomes easy to understand which products are being sold and when. Using ML in eCommerce can help you understand the mindset of your consumers better. If you tried to analyze all the data manually, it would not be as effective. 

Data and analysis play an important role in marketing strategies, resulting in a growth in sales.

6. Dynamic pricing

Have you noticed if you add a product to your cart and don’t place the order, then the price of the product drops after some days? (If you didn’t know this before, now you know how to get an extra discount!) This isn’t done manually but through machine learning. By keeping track of all products, the algorithm keeps changing product prices for users, determining and suggesting  the best price for all products. While displaying discounts, an optimal price, and providing offers to customers, the ML algorithm also takes care of warehouse inventory. This is done specifically to maximize sales and keep track of inventory.

The Final Word

Machine learning in eCommerce helps companies get the most from their online store. eCommerce company owners can make better decisions, maximize their sales, market their company efficiently and also understand the demands of their customers. Since machine learning algorithms keep on learning to improve accuracy, there will be many more ways in which ML will benefit the eCommerce industry.


avatar

Pradeep Makhija is a Digital Marketing Executive at Space-O Technologies, a mobile app development company. He likes to share his knowledge and experience with people around by writing articles related to mobile apps & new technology. In his spare time, Pradeep likes to explore and read more about the trends and needs of a mobile app in different sectors.

The post How Machine Learning is Transforming the eCommerce Industry appeared first on SiteProNews.

Ramp Up Your New Employees Better With Great “Communication Training”

Written by: admin Date of published: . Posted in test

Finding the right employees isn’t always easy, especially for growing businesses that don’t have the brand recognition, budget, or overall reach of larger enterprises. In 2017, half of respondents to Wasp Barcode’s Status of Small Business Report cited hiring new workers as their biggest challenge, making it the most-reported difficulty overall among firms with 499 workers or fewer. Hiring worries even topped challenges like handling healthcare plans and growing company revenue.

The challenge is not limited to recruiting talented individuals, but also retaining them. This is where on-boarding processes and employee ramping are pivotal. According to Gallup, 12% of U.S. employees strongly agree that their employers on-board efficiently. That’s bad news for retention, productivity, and the overall survival of many businesses. However, it’s also a problem solvable with effective communication training.

What communication training means in the context of on-boarding

Pick almost any job posting from the past 20 years and it’s virtually certain to include some combination of “communication skills,” “effective communicator,” and “written and oral communications” in its list of desired qualifications. These attributes are placeholders in many instances, but they do reveal something important: the centrality of effective communications practices to business and collaboration.

Whether connecting via phone, email, or video conference, employees need to be able to write and speak clearly so that the interaction or meeting stays on track. Still, it can take some time for new employees to get into the right rhythm of how everyone at the organization interacts with one another (e.g., which channel they prefer, what hours they’re normally online, etc.). This task can be further complicated if a business is heavily reliant on mobile and remote workers- an increasingly popular arrangement for reducing overhead and giving employees more flexibility.

When interacting with someone they’ve never met in person, communication skills such as knowing how to speak well in front of a video conference audience or craft a succinct email are paramount. Employers can help new hires acclimate themselves to these workflows and others through communication trainings during onboardings, conducted via the same tools the company uses for everyday collaboration.

Bringing new hires up to speed with video and team collaboration tools

Picture a typical onboarding process and all of the complications that come with it, including filling out numerous forms and learning about company policies. 

The complexity of the process can be disorienting for new employees, not to mention costly for businesses that may have to dedicate numerous hours and tie up valuable resources or conference room space in the process.

There’s a better approach, though. For example, using a video conferencing platform lets businesses conduct training in a face-to-face setting from anywhere, so new employees can onboard and ramp up even if they’re remote. Recording these sessions for on-demand viewing can also be a great way to create an always-accessible library of training, making it easier and more cost-effective to onboard employees over time.

Improving the on-boarding process pays clear dividends in the form of higher employee satisfaction, productivity, and retention. And leveraging the same communication and collaboration tools the business relies on can make the process more effective while also preparing the employee for the working habits and culture of their new company.


avatar

Cory Treffiletti is a successful marketer, author, entrepreneur and student of popular culture with a deep background in digital dating back to 1994.  Cory is currently Global Head of Marketing for Cisco’s Webex.com and previously was Chief Marketing Officer for Voicea (acquired by Cisco in 2019).  Cory was also CMO for BlueKai, the leading cloud-based, marketing data management platform acquired by Oracle in 2014, where he became CMO of the Oracle Data Cloud.  Before going in-house as a B2B marketer, Cory pioneered the digital agency world by launching strategy firm Catalyst SF and as an executive in industry-leading agencies such as i-Traffic, Freestyle Interactive, and Carat (Aegis). Cory’s strategies have been documented in his weekly column on digital marketing since 2000 for MediaPost’s OnlineSPIN/Media Insider column as well as his book Internet Ad Pioneers (available on Amazon.com).  Cory has served on a number of industry boards and networking organizations and continues to advise companies with a unique B2B offering and a specific set of challenges to overcome.

The post Ramp Up Your New Employees Better With Great “Communication Training” appeared first on SiteProNews.

A Complete LinkedIn Profile Optimization Guide to Attract Recruiters

Written by: admin Date of published: . Posted in test

Have you optimized your LinkedIn profile yet?

If you haven’t, perhaps now is the best time to start.

Over 90% of recruiters are active on LinkedIn. What this means is that you have the best shot at getting the job of your dreams by simply reaching out to recruiters in companies you want to work with.

That’s not all. Read on to learn the art of attracting recruiters on LinkedIn:

Optimizing your profile image

The people you will get the opportunity to network with on LinkedIn are there to either advance their job search, to head-hunt potential employees, to advance their business, or to simply connect with like-minded people in the industry. 

Long story short, LinkedIn is a social networking platform for professionals. This means that it is best to keep your presence on LinkedIn strictly professional. 

Your profile picture matters. So make sure that you have one and see to it that your profile picture is not in informal attire. Instead, upload a clear headshot picture on LinkedIn with formal attire upon a plain background. Ask someone to click your picture with a good quality camera. 

And here’s the catch:

People with a profile image are more likely to get approached by potential employers just because it showcases that at least there’s a real person behind the profile, not a bot.

So it’s probably best to have a professional-looking profile image that is open to the public as it helps build the trust factor and encourages a potential employer to get in touch with you.

Writing an attractive Headline and Summary

You just have 120 characters to communicate your professional expertise, so be informative and original when writing a profile headline. Don’t forget to add domain-specific keywords in your profile headline to increase your searchability for recruiters. 

If your name is Bella Swan and you’re a business analyst, you can simply write that as your profile headline followed by 2-3 key skills or expertise areas.

Example: 

Certified Business Analyst | Business Analysis & Strategy | Data Analytics | User Engagement

Moving on to your profile summary, it should be sharp, crisp, informative, and well presented. To make the most of your summary, draft a short summary with clear lines describing your major skills and past accomplishments in your domain.

There are no summary templates that guarantee a 100% success result but the one thing which can take you ahead of the competition is giving a personal touch to your summary.

Adding a short video introduction of what you can bring to the table – your major areas of expertise and what results you can furnish for the company – can help keep the dice rolling in your favor. So, if you’re comfortable with that, go all out and make that video right away.

However, that said, you can choose to skip this because not everyone is comfortable with making videos, and that’s okay.

If your profile summary is informative and well-articulated, you’re already halfway through your journey.

Optimizing the Experience Section on LinkedIn

Most recruiters tend to skip to the experience section when glancing at your LinkedIn profile so put your best foot forward while drafting this section on LinkedIn.

It’s the same concept as writing an experience section for a paper resume, but you have the liberty of adding more information on LinkedIn.

Below are some things to keep in mind before writing the necessary information in the experience section relating to format and what it takes to master the craft of detailing your professional contributions. 

  • Use one-liner points to talk about your designated roles and responsibilities under each job profile.
  • Always start with an action verb and try to replace commonly used words like ’handled’ or ‘managed’ with power verbs like ‘directed’, ‘spearheaded’, etc. In other words, use action verbs to create more impact.
  • Try to use performance figures wherever possible. Doing this will help you showcase the visible results of your professional contributions.
  • Group every 2-3 points under a unique subheading along the lines of your target profile. 

Get Recommendations & Endorsements on LinkedIn

Blowing your own trumpet and glorifying your own skills will not guarantee you a job.

But getting recommendations from your colleagues will definitely help build credibility. 

In the eyes of recruiters, recommendations are seen as a testament to your competence in your functional roles and expertise areas in the organizations you have worked with. As such, recommendations serve as an acknowledgment of a professional’s abilities.

The same rule applies to endorsements.

While getting endorsements for your skills is great, getting it from just about anyone is not advisable. 

Recruiters are not stupid. They will most likely scrutinize your LinkedIn profile.

Seeing recommendations and endorsements from people with whom you have no working relationship will be seen as extremely shady.

For example, reciprocity of recommendations and endorsements by friends who you have no working relationship with is easily detected and frowned upon by LinkedIn, so we advise you not to indulge in such black hat activities.

Pro Tip:

Don’t reciprocate any recommendation or endorsement on LinkedIn for at least 90 days as LinkedIn sees this practice as inorganic.

Adding Skills in your LinkedIn Profile

You can add up to 50 skills in your skills and endorsements section so you should always choose the most appropriate skills that describe your professional caliber in the best possible way.

While you pick the skills that resonate with your functional areas, make sure that you prioritize those skills best describing you as a professional.

For example, for a Content Marketer, skills like “content marketing”, “facebook marketing”, is more relevant than more generic skill-sets such as “creativity” and “multi-tasking”.

Pro Tip: 

LinkedIn suggests skills when you type them in the skills section based on your industry and the most searched keywords by recruiters.  So make sure that you include these suggested skills as long as it resonates with the skill-set you actually possess.

Conclusion

LinkedIn is the third-largest social media platform so every job seeker should make use of this professional network to attract recruiters. 

In this article, we have covered all the major aspects to help you optimize your LinkedIn profile in order to make it recruiter ready. By applying the above-mentioned tips, you will be able to showcase yourself professionally. And, if that’s not enough, you can check out these hand-picked profiles by Linkedin so you can gain more clarity on how you can shape your own profile. 

In case you missed it, here’s a quick summary of the key takeaways of this article:

  • If you don’t have a profile picture, add one. A clear headshot image will do.
  • Write an attractive headline and a well-articulated resume summary.
  • Fill up your employment details in all your work experience.
  • Get recommendations and endorsements from people you have worked with.
  • List your skills and prioritize the skills that most resonate with your professional role.

avatar

Aditya Sharma is the cofounder of Hiration, an AI-powered online resume builder and platform to help professionals land their dream jobs.

The post A Complete LinkedIn Profile Optimization Guide to Attract Recruiters appeared first on SiteProNews.

SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros

Written by: admin Date of published: . Posted in test

The year is still new and running an SME in 2020 isn’t getting any easier. While there’s so much that founders, CEOs, and fellow C-suite need to juggle and struggle with, SEO is yet another running goal added to this list. We caught up with Chris Rodgers, Founder and CEO of Colorado SEO Pros to talk about the conundrum of SEO and SMEs, challenges, trends, user behavior, voice search, and lots more – a chat you can not afford to miss.

SEW: 2020 will see or shall we say, “hear” 50% of search queries in “voice” – How should small and local businesses – make themselves more visible on Google?

Chris Rodgers: Voice search is dramatically changing the way people search for information but not necessarily the information they are seeking. A few years back Google introduced the concept of micro-moments. Google defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy”. These needs have not changed, but what we are seeing is that instead of typing search queries into a device, people are increasingly speaking more conversational queries via voice search… and it’s growing very rapidly.

Getting started with a voice search optimization strategy

As a small business, you need to understand the concept of “micro-moments” and identify the specific needs of your customers in order to create great content that matches search intent. So, if you’re a plumber, you are likely aware of the top questions and problems your customers have. Focus on creating content that meets specific customer needs. This content could be informational, commercial, navigational, or transactional. Creating content that matches user intent will increase the chances of ranking in the top-three results, and as a result, being served in voice search answers.

Last June a study was released that dove deep into voice search ranking factors, and there were some interesting findings.

Chris Rodgers spoke about some of the important ones that you need to be aware of as you formulate an approach to voice search optimization:

  • 80% of voice search answers came from the top three organic search results

This means you should continue to focus on ranking in the top three positions of search results, creating high-quality content that matches user intent, and getting relevant and trusted backlinks to your website.

  • 70% of all voice search answers were from a SERP feature, most being rich snippets

You should research and understand SERP features, and create a strategy to be featured in rich snippets and in other features where it makes sense.

  • A majority of voice search results were from pages that loaded faster than the others

This means you should be paying close attention to page speed. A few tools to help are Google Lighthouse Tools, GT Metrix, and Google Search Console (the GSC tool is still classified as “experimental” by Google).

Three tips to follow for voice search optimization

  1. Take a more fluid and conversational approach to the content being created, avoid awkward keyword stuffing, and focus more on “topics” versus exact keyword usage. Consider adding related keywords that are relevant to your search terms and topic.
  2. Include questions and answers in your content and use PAA (people also ask) from Google search results to identify questions. Another tool for topics/questions is “answer the public.” Consider which questions prompt a rich snippet (position zero) in search results and try to provide a better explanation of that keyword search/topic.
  3. Research types of schema mark-up that can be used on your site and how to implement (there are some WP plugins out there that make it easier). Some types of schema to consider might include local business schema, organizational schema, FAQ schema, Q&A schema, and maybe even review schema. Google has a free structured data testing tool that is useful as well to test your mark-up.

SEW: What do you think were the top challenges for businesses/SMEs in 2019?

Chris Rodgers: Understanding and integrating SEO throughout SME organizations – We often see enterprise organizations with disjointed marketing and operations structure that siloes SEO. This approach limits the success and impact of SEO. We work with some forward-thinking enterprise organizations that are building enterprise SEO strategy across departments. For example, the web development and IT infrastructure group are thinking SEO, but so is the PR group and marketing specialists who influence language, tone, and content strategy.

Communicating the value of SEO and quantifying results for SME stakeholders – While this is true for SEO across most businesses, when we look at small and medium-sized enterprises it is very common. Marketing managers generally have a basic understanding of SEO, but as information goes up to the C-Suite and business owners, much is lost in translation. It is best to focus on a few important SEO KPI’s that are more easily quantified (keyword rankings, organic traffic, landing page organic visits, and conversions). We recommend tracking conversions down to the lead level with sales close data to more effectively calculate and communicate true ROI.

Understanding SEO strategy and processes – Whether we are talking about SME’s, start-ups, or larger enterprise organizations, there is often a fundamental lack of understanding around how SEO works. It is worth doing some research to understand SEO strategy basics and how agencies manage SEO strategy, regardless of whether you are working with an outside vendor or are working with an in-house SEO provider.

SEW: If you were to strongly suggest one platform for small businesses to spend their money and resources on in 2020, which one will it be? – Google SERP, FB, YouTube, Email?

Chris Rodgers: One platform is a poor strategy with too much risk. That being said if I only had one I might choose email marketing (if you have a solid email list). Email can be low cost and high ROI, even though it’s not too sexy and the potential is based on your email list. If you don’t have a well-targeted list, it would definitely be SEO because of the ROI it historically drives.

SEW: You’ve mentioned that you purely practice white hat SEO – What are the most common myths that your clients have had and how have you helped burst them?

Chris Rodgers: There aren’t many SEOs that are 100% white-hat. It’s more of a marketing term used by SEOs. I would not consider us 100% white-hat, because we manage link-building campaigns, which by its very nature is at least partially grey-hat. I guess the biggest myth would be that there are just a handful of factors (or any one “trick”) that make sites rank, and if you use the right strategy you go right to the top (there are hundreds of factors + multiple AI systems).

No one has a buddy at Google that ranks sites. No one person has control over the algorithm, and even more, there are AI systems at play that would likely override any single factor or ­single person’s influence.

SEW: Consumer search habits you can predict for 2020 and how local businesses can make the most of it.

Chris Rodgers: Voice search will grow in 2020, as will the use of smart speakers & home assistants – Use the resources in this article to create a voice optimization strategy to both create new content and optimize current content. Identify the questions your customers have and perform research on Google (incognito) to confirm. If you ask the question in Google and you are seeing SERP features and PAA (people also ask) questions, you’re probably on the right track. Tools like SEMRush and Answer the Public can provide questions as well.

Video will continue to appear more prevalently in search and drive more traffic – If you don’t currently have a video SEO strategy, it might be time to get started. If you weren’t aware, YouTube is owned by Google and by serving more videos in search results, Google can drive organic users back into their paid eco-system. Video is a different content type, but you can use many of the same topics for video. There are however certain video types like “how-to videos” and “product reviews” that can be particularly popular. Do some searches around the video topic you are considering in YouTube, are there tons of results and views? The goal is to increase engagement on your own site by adding video, as well as driving referral traffic directly from YouTube (the second largest search engine).

Rich snippets and other SERP features will continue to grow in search results – Rich snippets and SERP features are an important part of SEO going into 2020. We have more zero-click searches than ever before, so it’s critical to be there. Rich snippets also play a big role in voice search, so research the various schema types that might be relevant for your business and optimize for them. Use Google’s free structured data testing tool to verify your mark up and make sure it’s done properly.

SEW: Could you tell us about some holiday season trends you observed in 2019 – And what would you have done differently for better results?

Chris Rodgers: People are looking for deals, and with how huge Black Friday and Cyber Monday have become, people expect to find them. I have noticed the sales for Black Friday/Cyber Monday have been extended even more this year. There may be opportunities to capitalize on the expectation for sales and deals continuing through the holiday season. Specifically, look to target search around “sales”, “deals”, “doorbusters”, and more such keywords.

SEW: Word of advice for CEOs regarding SEO 2020

Chris Rodgers: 2020 SEO dos – Focus on trying to understand the customer journey for your products and services, define customer roles and personas, and map keywords based on the intent type of first-page ranking web pages. Use Google incognito to perform target searches and note what content types are ranking. If you see informational blogs dominating search results, that tells you those users are more top of the funnel and looking for information. If you see product/service pages ranking, that tells you those users are more bottom of the funnel and are closer to making a purchase decision. This intent is key to solving users’ problems and ranking higher in search results, so create similar content to what is ranking well for your target keywords.

2020 SEO don’ts – Avoid “all-in-one” marketing agencies when it comes to SEO. There really aren’t any general digital marketing companies that lead the way in SEO. They typically rely on other channels like paid search to do the heavy lifting and shy away from the more challenging and complex SEO issues that really matter. SEO is hard, so find someone that specializes if you are looking to be an SEO leader in your space.

SEO timing in 2020 – On a final note, SEO opportunity shifts over time and as more competitors enter a particular industry, the more challenging it becomes. Get serious about SEO sooner than later. Start small if you must, but don’t wait until you need it to begin. It takes a long time to do well, and the best SEO strategies materialize over the long-term, slowly. Going fast with a bigger budget doesn’t work as well as a long-term, well-managed SEO strategy.

Are there any questions or challenges that your SME is facing/overcoming? Feel free to share them in the comments section.

The post SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros appeared first on Search Engine Watch.