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Five great tools to improve PPC ads

Written by: admin Date of published: . Posted in test

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.

Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.

Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.

Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.

If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.

Five tools to improve PPC ads

1. WordStream Advisor: Streamline your PPC campaigns at scale

WordStream offers a pretty neat tool that is targeted to small and medium-sized business owners who want to manage their PPC campaigns across advertising platforms properly. The tool can integrate with different PPC channels like Google Ads, Facebook, Bing, and Instagram.

One of the best features is the 20-Minute Work Week, a workflow that includes 9 items to help you improve the overall PPC process. It will analyze everything: get suggestions for ad budget and ad changes, identify valuable and negative keywords, split up ad groups, and create reports around conversion and call data. You can read more about it here.

wordstream tool ppc

The true worth of WordStream is the fact that they adapt and integrate all of the changes and upgrades when it comes to Google and its algorithm updates. So, you don’t need to constantly check them.

Cost: Free trial for 7 days, paid plans start at $299/month for 3-month plans.

2. SE Ranking: Comprehensive keyword and competitor analysis

SE Ranking PPC research tool focuses on keyword research, competitor analysis, and advertising campaign planning. When researching competitors on SE Ranking, you can enter your domain to find a list of websites that compete with you in paid search.

You can also find which keywords they are using, which ads drive the most traffic, how they rank in search engines, and how their ads look like in paid search. The tool shows competitor’s data like search volume, CPC, KEI, traffic cost, and a number of clicks.

Going to the “Adverts history” section, you can get visual graphs of the previous stats by time period, which displays position, monthly budget, and keywords. Having this information allows you to see all competitors’ keywords they have bid on in the past and figure out whether you should take a similar bidding strategy.

se ranking tool to improve ppc ads

You can easily export all the necessary information into an Excel file that you can share with your team. You can check it out in action here.

Cost: Paid plans start around $39 per month. SE Ranking provides a 14-day free trial and demo account.

3. Finteza: Conduct an impactful PPC analysis

Finteza is an advanced advertising analytics tool that shows you the exact percentage of high-quality and low-quality traffic coming to your website. The tool includes collection, processing, and instant data mapping through real-time charts and reports to give the most important information whenever you need it.

Finteza provides plenty of options to create, configure and target marketing campaigns for any website and instantly pull out detailed reports and statistics on clicks, impressions, and conversions of your ads.

finteza tool for ppc ads

You can also set up different conversion goals, and even use the retargeting option to display your optimized ads to the users who have performed a certain action on your website. The tool offers integrations with multiple CMS systems.

One of its biggest advantages is to track end-to-end user interaction. It means that the software provides data of all advertising platforms from which you purchase traffic and enables you to adapt them to individual conversions.

You can get the full list of Finteza’s features here.

Cost: The software offers a 30-day trial, and pricing starts at $4/month.

4. Unbounce: Build dedicated landing pages

Effective landing pages are crucial for the overall PPC process. At the very least, your ad will get them there, but conversions happen on landing pages. Creating a solid one with tools like Unbounce intended to simplify the whole process.

The tool includes a wide range of awesome features like A/B testing, dynamic text replacement, AMP landing pages, and real-time data dashboard. You can quickly change the text on your custom landing page to match what users are searching for, and split test them without touching a single line of code.

Unbounce offers over 100 high-converting templates for every type of landing page you need (sales pages, ebooks, events, products, webinar, etc.). It works with tons of in-app integrations and thousands more through Zapier.

Cost: Pricing starts at $79 per month, but you can try out a 14-day free trial.

5. Bannersnack: Display ad image creation and inspiration

The main purpose of advertising is to make people curious about your products. If you design banner ads that have interactive content, people are far more likely to click on them. One of the best solutions to do that is Bannersnack.

The tool is designed for advertising specialists to save their time and efforts on designing banners of different sizes. You can create both animated and static banners from scratch or select one of its high-quality templates created by professional designers and optimized by marketers.

bannersnack tool to improve ppc ads

One of its most convenient features is the ability to create the entire banner set on one toolbar within minutes. The banner maker is compatible with all major ad networks, Facebook Ads, Google Ads, and social networks. One of the recent features is the option to create AMPHTML ads.

Cost: Freemium; paid plans start from $7 per month.

Wrap up

Using the right PPC tools, you can find out your competitors’ best performing keywords, ad copy information, and much more. They help you save a lot of time and efforts as you know what marketing strategies your competitors are using to get maximum results and reach.

What PPC tools do you use and love? Share your views in the comments below.

Irina Weber is Brand Manager at SE Ranking. She can be found on Twitter @irinaweber048.

The post Five great tools to improve PPC ads appeared first on Search Engine Watch.

Five great tools to improve PPC ads

Written by: admin Date of published: . Posted in test

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.

Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.

Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.

Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.

If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.

Five tools to improve PPC ads

1. WordStream Advisor: Streamline your PPC campaigns at scale

WordStream offers a pretty neat tool that is targeted to small and medium-sized business owners who want to manage their PPC campaigns across advertising platforms properly. The tool can integrate with different PPC channels like Google Ads, Facebook, Bing, and Instagram.

One of the best features is the 20-Minute Work Week, a workflow that includes 9 items to help you improve the overall PPC process. It will analyze everything: get suggestions for ad budget and ad changes, identify valuable and negative keywords, split up ad groups, and create reports around conversion and call data. You can read more about it here.

wordstream tool ppc

The true worth of WordStream is the fact that they adapt and integrate all of the changes and upgrades when it comes to Google and its algorithm updates. So, you don’t need to constantly check them.

Cost: Free trial for 7 days, paid plans start at $299/month for 3-month plans.

2. SE Ranking: Comprehensive keyword and competitor analysis

SE Ranking PPC research tool focuses on keyword research, competitor analysis, and advertising campaign planning. When researching competitors on SE Ranking, you can enter your domain to find a list of websites that compete with you in paid search.

You can also find which keywords they are using, which ads drive the most traffic, how they rank in search engines, and how their ads look like in paid search. The tool shows competitor’s data like search volume, CPC, KEI, traffic cost, and a number of clicks.

Going to the “Adverts history” section, you can get visual graphs of the previous stats by time period, which displays position, monthly budget, and keywords. Having this information allows you to see all competitors’ keywords they have bid on in the past and figure out whether you should take a similar bidding strategy.

se ranking tool to improve ppc ads

You can easily export all the necessary information into an Excel file that you can share with your team. You can check it out in action here.

Cost: Paid plans start around $39 per month. SE Ranking provides a 14-day free trial and demo account.

3. Finteza: Conduct an impactful PPC analysis

Finteza is an advanced advertising analytics tool that shows you the exact percentage of high-quality and low-quality traffic coming to your website. The tool includes collection, processing, and instant data mapping through real-time charts and reports to give the most important information whenever you need it.

Finteza provides plenty of options to create, configure and target marketing campaigns for any website and instantly pull out detailed reports and statistics on clicks, impressions, and conversions of your ads.

finteza tool for ppc ads

You can also set up different conversion goals, and even use the retargeting option to display your optimized ads to the users who have performed a certain action on your website. The tool offers integrations with multiple CMS systems.

One of its biggest advantages is to track end-to-end user interaction. It means that the software provides data of all advertising platforms from which you purchase traffic and enables you to adapt them to individual conversions.

You can get the full list of Finteza’s features here.

Cost: The software offers a 30-day trial, and pricing starts at $4/month.

4. Unbounce: Build dedicated landing pages

Effective landing pages are crucial for the overall PPC process. At the very least, your ad will get them there, but conversions happen on landing pages. Creating a solid one with tools like Unbounce intended to simplify the whole process.

The tool includes a wide range of awesome features like A/B testing, dynamic text replacement, AMP landing pages, and real-time data dashboard. You can quickly change the text on your custom landing page to match what users are searching for, and split test them without touching a single line of code.

Unbounce offers over 100 high-converting templates for every type of landing page you need (sales pages, ebooks, events, products, webinar, etc.). It works with tons of in-app integrations and thousands more through Zapier.

Cost: Pricing starts at $79 per month, but you can try out a 14-day free trial.

5. Bannersnack: Display ad image creation and inspiration

The main purpose of advertising is to make people curious about your products. If you design banner ads that have interactive content, people are far more likely to click on them. One of the best solutions to do that is Bannersnack.

The tool is designed for advertising specialists to save their time and efforts on designing banners of different sizes. You can create both animated and static banners from scratch or select one of its high-quality templates created by professional designers and optimized by marketers.

bannersnack tool to improve ppc ads

One of its most convenient features is the ability to create the entire banner set on one toolbar within minutes. The banner maker is compatible with all major ad networks, Facebook Ads, Google Ads, and social networks. One of the recent features is the option to create AMPHTML ads.

Cost: Freemium; paid plans start from $7 per month.

Wrap up

Using the right PPC tools, you can find out your competitors’ best performing keywords, ad copy information, and much more. They help you save a lot of time and efforts as you know what marketing strategies your competitors are using to get maximum results and reach.

What PPC tools do you use and love? Share your views in the comments below.

Irina Weber is Brand Manager at SE Ranking. She can be found on Twitter @irinaweber048.

The post Five great tools to improve PPC ads appeared first on Search Engine Watch.

Facebook is Launching a Cryptocurrency In 2020: Here’s What You Need to Know – Facebook users may soon be able to make digital payments in a dozen countries.

Written by: admin Date of published: . Posted in test

According to Coinmarketcap, the global volume of all cryptocurrency trading hit a 300-day high in February 2019. At 33.85 billion, it was the highest volume recorded in the preceding 10 months. This means trading activity in the cryptocurrency industry is increasing significantly worldwide.

Cryptocurrency trading volume hits 300-day high

Cryptocurrency trading volume as of February 2019, Source: CoinDesk.com

As blockchain shows no sign of slowing down globally, with it’s widespread reach even entering the mobile phone industry, many new players are set to join the crypto hierarchy. 

Facebook could be one of the most solid players on the list. 

Social media giant Facebook is planning to roll out its own cryptocurrency, “GlobalCoin”, in 2020. The currency would enable the approximately 2.4 billion monthly Facebook users to change international currencies into its digital coins. Users would be able to use GlobalCoin for online as well as brick-and-mortar store purchases. It’ll also enable users transfer money without the requirement of a bank account. 

Facebook plans to start testing its cryptocurrency by the end of this year. This April, Facebook founder Mark Zuckerberg discussed his plan with Bank of England governor Mark Carney. Discussions focused on the opportunities and risks involved with the new cryptocurrency. 

How would Facebook’s crypto-currency work?

Facebook’s primary goal, where GlobalCoin is concerned, is to provide users with a digital currency that allows them to make payments in affordable and secure ways, regardless of their bank accounts. The company, which also owns Instagram and WhatsApp, has a far-reaching grasp of the social media market. This means the ability to reach everyday users and perhaps lure them into the cryptocurrency world. The company hopes to disrupt existing networks by eliminating financial barriers while reducing consumer costs. 

Facebook shows no signs of slowing down.

The number of Facebook users increase on a monthly basis, hitting 2.38 billion as of the first quarter of 2019.

Facebook’s cryptocurrency project is nicknamed Project Libra. The social networking site’s plans were first reported last December. The project may work in collaboration with banks and brokers to enable people to exchange dollars and international currencies into digital coins. 

Zuckerberg has also discussed the project with United States Treasury officials and money transfer firms, including Western Union, to develop affordable, safe ways for people to send and receive money. Another report indicates that Facebook is working on a cryptocurrency that would allow people to transfer money using its encrypted mobile-messaging app — WhatsApp. The company has already partnered with many others, including Visa and PayPal, which have invested in the cryptocurrency. 

The lightning rod for regulation

Facebook’s digital coin will work differently from Ethereum, Bitcoin, and other popular digital currency. Also known as Facebucks, Facecoin, Zuck Bucks, the coin won’t be transacted over any public blockchain. This is because Facebook wants to ensure that its digital coin is never used for illegal activities. The Libra Association creates a decentralized network that is governed and monitored by a Facebook-controlled foundation. 

Bloomberg reports that Zuckerberg will first test the cryptocurrency in India for WhatsApp transfers. With the first trial, the company’s aim will be to realize the goal of seamless cross-border payments and remittances anywhere in the world. 

Meaning of ‘Facebucks’ for the crypto market

Facebook’s crypto token is poised to achieve two very important firsts: 

  • The first crypto asset launched by a major tech company with a global rollout across both the financial world and consumer web services, and 
  • The launch of the most high-profile Stablecoin to ever exist in the history.
GlobalCoin by Facebook, nicknamed Facebucks

GlobalCoin is expected to be launched in 2020. Source: CryptoNewsZ.com

Facebucks is going to be a Stablecoin. It aims to reduce the volatility and uncertainty of crypto prices and ensures that transactions remain stable for consumers. This can be done by pegging a cryptocurrency fiat currency, or a basket of assets. Stablecoins can be pegged to a reserve resource such as silver or gold. In some cases, it can serve as a coin where the supply, demand, and exchange rates are controlled for price consistency.

Final words

Facebook’s cryptocurrency could thrive in the fast-growing blockchain industry, providing a stable and secure alternative for money transfers. The firm would facilitate person-to-person payments, e-commerce, and spending on gaming as well as apps services on Facebook-owned properties.

Recently, company executives warn that Facebook could face fines of approximately $5 billion to settle a Federal Trade Commission inquiry into its data privacy practices. Facebook is one of the tech companies, including Amazon and Google, which may face federal scrutiny in the coming months over possible antitrust violations.


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Ralf is a tech blogger, he writes about the latest news on mobile phones and technology. He currently works at Whatphone.com.au as a content manager and his writings can be seen on several publications aimed at IT industry. He also into photography and loves taking pictures when free. 

The post Facebook is Launching a Cryptocurrency In 2020: Here’s What You Need to Know appeared first on SiteProNews.

What Is a Certificate of Good Standing, and Why Does It Matter?

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As a business owner, you may have heard other entrepreneurs discussing something called a Certificate of Good Standing. But maybe you’re unsure what this actually is and why it matters.

Very simply, a Certificate of Good Standing is not necessarily a requirement, but it can be one feature that’s nice to have for your business. It is definitely something to keep in mind if you are just forming your business, though it can also be useful if your business has been around for years.

Below, we’ll break down what a Certificate of Good Standing is, why having one matters and how you can obtain one yourself.

What Is a Certificate of Good Standing?

On Incfile’s Certificate of Good Standing resource page, it notes that: “A Certificate of Good Standing is an official document issued by your state’s secretary of state office to verify that your business is compliant within the state of incorporation and therefore is in ‘good standing.’”

You can compare this to having your driver’s license or other forms of personal identification, since it helps prove that your Limited Liability Company (LLC) or corporation is officially registered and authorized to operate in your home state.

A Certificate of Good Standing is also known as a Certificate of Existence, Certificate of Authorization, or a Certificate of Status. It’s a one-page document provided by your secretary of state that shows proof of your business entity.

Why Does a Certificate of Good Standing Matter?

Now that you know what a Certificate of Good Standing is, you can hopefully see why it also matters when it comes to your business. This is an important document you can use to show proof that your business is officially registered and allowed to operate in a specific state.

This could come in handy when obtaining a loan, renew a business license or filing your business taxes. Having this type of certification will showcase your business’ good reputation and prove you are a law-abiding business owner who complies with the rules.

General reasons you may need a Certificate of Good Standing include the following:

  • Other state governments may need it as part of the process of applying for Foreign Qualification, which is how you register to do business in states other than your home state.
  • Lenders or banks may need proof of your business’ existence and history as part of evaluating your creditworthiness for a loan.
  • Investors, business partners or other stakeholders may want to ensure your business is legitimate and in compliance with laws and regulations.
  • Licensing agencies and regulators may need it when you renew or obtain certain permits and licenses.
  • Business brokers or buyers may need it if you are seeking to sell your business and need to show proof of its existence, history and compliance.

How Do You Get a Certificate of Good Standing?

Now that you are sold on becoming an upstanding business owner who wants to comply with the rules and get your Good Standing Certification, the next question is, how do you get one? It’s fairly simple.

Once you have your business entity formed and registered as a legal entity with the secretary of state, you will then need to file the appropriate Good Standing Certificate form with your state.

After you file and receive, make sure to stay up-to-date on any fees to the secretary of state to renew your business, file your Annual Reports and pay any other necessary business taxes.

Get Your Certificate of Good Standing Today

Ready to get your Certificate of Good Standing? Incfile can handle the paperwork for your Certificate of Good Standing for just $49 (plus any applicable filing fees in your state). So save your time and let Incfile handle the logistics while you keep focusing on what matters most: growing your company.

This article was originally published on the Incfile Blog.


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Lisa Crocco is a marketer for an international food manufacturer by day and a freelance writer/marketer for startups & small businesses by night. She’s written for outlets like USAToday College, Career Contessa, Cloudpeeps, and Fairygodboss.

The post What Is a Certificate of Good Standing, and Why Does It Matter? appeared first on SiteProNews.

Defining Onshore, Nearshore & Offshore Software Development

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Software development today is one of the highest-paid and sought-after positions. LinkedIn, for instance, lists software development related to its top two most desired positions. Companies ranging from startups to major enterprises like Apple and Google regularly compete for the top talent and even poach developers from competitors. However, because of the globalized world of today, workforces are no longer tied to a company’s headquarters. Companies can hire software developers from all over the world and remote teams to alleviate costs and find top talent.

This is where different outsourcing options — including offshore development,  onshore development, and nearshore development — come in. Each has its benefits and drawbacks. 

Onshore Development

Onshore development refers to companies hiring developers or teams located within the same geographical region or country and time zone. Think of posting an ad in your local paper or on LinkedIn looking for developers that will be working in your in-house office. It could also be someone tapping into your company meetings remotely, but who lives in the same time zone and country as you. 

Offshore Development

Offshore development refers to hiring developers in far regions of the world located in different time zones. This form of recruitment deals with more inexpensive costs, but often also language barriers, cultural barriers and weak collaboration due to schedules differing by time zones.

Nearshore Development

Nearshore development refers to companies outsourcing development to nearby geographical zones, such as countries within your continent, and closer or same time zones. An example of this would be a company headquartered in West Coast U.S. while its developers are working remotely from Canada or Mexico. 

Outsourcing Models in Detail

For startups and companies on a tight budget, offshore development makes the most sense. This is particularly the case if the company either has no office and operates remotely or if it has less of a formal structure where meetings and in-person collaboration are less common. By hiring staff from abroad, companies can find talent that may be missing from their area of operation. They can outsource their workloads to overseas developers while their workforce focuses on other tasks in-house. Think of it this way: the startup can focus on the key aspects of the program and offload some work to remote teams in their time zones while they come back to work next morning to see it completed. 

Hiring onshore developers may make the most sense for larger companies and enterprises that rely on many in-house meetings. Such enterprises often need every step of a project discussed in-house or at least collaboratively and approved before going forward. In this case, onshore development makes the most sense because everyone can quickly come to a meeting or at least log in remotely without the hassle of a team member being asleep during such times. It also eliminates the drawbacks of potential language or cultural barriers.

To get the benefits of both of the above-mentioned paradigms, consider nearshore development. This method relies on outsourcing workers in a similar geographical time zone, thus collaboration and communication become easier. It implies shorter travel spans for meetings if they need to be conducted in-house and efficient collaboration.

The combination of effective remote collaboration with cost savings are major reasons for choosing nearshore development. If your company relies on collaborative software such as Google’s G-Suite then working within the same timezone is a major plus. Oftentimes, there is also a lack of talent within a company’s geographical region or city and the real talent may be available abroad without having to hire full-time in-house employees. 

Conclusion

Each outsourcing method has its benefits and drawbacks. However, nearshore development can be a great place to start. It allows companies to be efficient at various organizational levels. Finding the right talent locally is often tough. 

Today’s workforces are becoming global in nature and teams are collaborating from across the world on a wide array of projects. However, some companies have more efficient practices and teams that can collaborate, communicate and work together more effectively than others. It is wise knowing the type of company you are running inside and out in order to choose the right approach for your needs.


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5 Mistakes Most Students Make But You’ll Avoid in the Simplest Way

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Student life is full of various challenges – from making ends meet to the preparation for exams and writing a Masters or PhD dissertation. You may have already developed your own routines that help you stay more productive and less stressed by the workload during a term. However, there is a certain list of things that most students do wrong. Avoiding the common mistakes and pitfalls is especially important when it comes to completion of a culmination paper for getting a degree – a dissertation. These are the main mistakes you should avoid making at all costs: 

1. Letting Procrastination Take Over You 

Every student is familiar with this phenomenon when there is no time, but there are many excuses not to a particular task, for example, to write a dissertation. The more important and overwhelming the task appears to be, the more dreaded you feel at the idea of getting started. You keep postponing and promise yourself to start next Monday. The deadline is approaching, and your real chance of writing a good paper fades. 

How to avoid: Start working on the dissertation early and manage your schedule. Set a deadline by which each chapter should be completed. This sounds boring, yet nobody has invented another way to get this project done on time. 

2. The Lack of In-Depth Analysis of the Matter

Restating and reiterating the material from the sources is not enough for a strong dissertation. The dissertation is supposed to show critical thinking skills, an original interpretation of findings or a unique solution to a problem. If yours doesn’t, you’ll only get the lowest grade or fail to defend it at all. 

How to avoid: Assume an informed committee – they’ve heard the ideas of leading scientists in your field before and expect original conclusions from you. Learn the dissertation requirements closely and keep them in mind as you write. 

3. The Failure to Organize Your Day Effectively 

Most students study in bursts, procrastinating for weeks and then learning the material for a few days and nights non-stop. While this strategy might help you pass an exam, it’s proven to be inefficient when it comes to dissertations writing. If you don’t study regularly, you cannot produce a complex paper requiring extensive research. 

How to avoid: Devote a little time to dissertation writing every day, even if it’s going to be 1-2 pages of writing. Choose a time when you’re most productive and beat the temptation to spend this time out with friends or playing an online game. Creating a detailed daily schedule that involves physical activity and enough sleep will foster your motivation and productivity even more. 

4. Letting Some Issues Break the Day 

Writing well-researched content is imperative for your dissertation, yet universities require that you use academic English and format it as per guidelines. Seemingly minor, style, grammar and spelling errors can eventually lead to a lower grade. 

How to avoid: Learn the guidelines of the required style (APA, MLA or other) and take enough time to proofread after the paper is written. Or, find and buy a dissertation proofreading service – they’ll polish all the minor flaws in your writing at a cheap cost. 

5. Not Asking for Help When You Need It 

A rare student can complete the entire dissertation on their own. Some students are too shy to ask questions to the university advisor or to find an outside tutor. However, not seeking help when you need it might lead to a failure of the entire project. 

How to avoid: If your advisor is too busy and the number of questions about the dissertation overwhelms you, it might be a good idea to buy dissertation help. An academic writer can create an entire dissertation for you, add the missing chapters or revise the work you’ve already done. Reliable companies often give discounts off the large purchase.


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Joan Young is the journalist and copywriter at AdvancedWriters.com
Her mission is to help students improve their writing skills.

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Understanding the Different Types of Intranet

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An intranet is a private network that is contained within an enterprise, and used for the secure sharing of company information and computing resources among employees. In essence, an intranet is a digital workspace. There are several benefits that come with this.

The first is that an intranet can streamline the day-to-day activities of a company. It does this through making repeated tasks more feasible and easier to perform. An intranet can also help to centralize and manage important information and company data in a database. This makes collaboration much easier as information can be shared across the whole network.

While having one type of intranet can have a far-reaching impact on productivity, one of the significant advantages of intranet variations is that the different types are complementary. Here are the different types of intranet:

The Internal Website

Image via Flickr by 1DayReview

The people interacting with it are divided into two groups: the consumers and the publishers. An internal website has a defined admin section that relatively few people can access. Before it’s published, information is reviewed and goes through workflow and approvals. The intranet has the same structure as a website, except for the fact that it’s behind a firewall.

The Distributed Intranet

In large organizations, it is common for the intranet to become decentralized. When this happens, there are dozens or, at times, hundreds of small applications as opposed to one definable intranet. These small applications can be an announcements system, a phone directory, and a centralized user database.

They are grouped around a common infrastructure, which is often LDAP or Active Directory. There is also usually a centralized store with all the design elements, which allows all the mini-applications to have the same look.

The Collaborative Platform

This type has a heavy focus on two-way publishing. On a collaborative platform, users’ consumption is equal to their publishing. This type of intranet relies on features such as discussion forums that help people to connect with each other and share ideas.

In comparison to the three other types of intranet, information in this type tends to be much less formal and more conversational. Collaborative platforms are also known as “enterprise social networks” because of their focus on peer-to-peer interaction.

Web CMS

A web content management system, abbreviated to CMS, is a set of tools that allow an organization to manage digital information on their website through the creation and maintenance of content without knowledge of web programming or markup languages.

A web CMS allows organizations to quickly develop and edit the portals of different members including customers, employees, and other members. This type of intranet can also be effective at delivering content to mobile. Company news, events calendars, blogs, and newsletters are easily shareable through a web CMS.

These four types of intranet have some significant differences. Having all four can allow an organization to capitalize on the advantages they collectively have to offer.


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How AMP technology can upgrade your email campaigns

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Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today.

It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email body. Supported by Gmail and Mail.ru and adapted by major online platforms, it will soon extend to other email clients and brands.

How it works

AMP technology is a series of HTML tags backed up by CSS and JS. It aims to speed up the mobile web and optimize page performance, creating new ways for more versatile customer engagement. To send AMP-powered bulk email campaigns, you have to undergo registration at Google as a dynamic content sender and make sure your email automation service provider supports this technology. As for today, the following companies have announced AMP support:

  • eSputnik
  • Stripo
  • Litmus
  • Amazon SES and Amazon Pinpoint
  • SparkPost
  • Twilio Sendgrid

This list will definitely grow, as gearing emails with app functionality is a great opportunity to increase the ROI of your email marketing campaigns.

Benefits of AMP technology

  • Interactive elements increase the recipients’ engagement and as a result the time spent on the emails. The more time a subscriber spends on the email, the more chances they would respond to the offeror make any other active action.
  • Email recipients can directly interact with the content without the necessity to download separate pages. It saves time and makes the shopping experience easier and more satisfactory. And satisfied buyers are more likely to turn into repeat customers.
  • Easy to use, AMP-powered messages improve usability which again leads to bigger responsiveness and engagement.
  • AMP messages do not involve third parties, and the conversation goes only between a sender and a recipient.

Where to apply AMP technology

1. Online shopping

Though a regular flat email can also contain interactive elements like carousels, countdown timers or rollovers, customers should still land on a webpage to browse a catalog or check current product availability. An AMP-powered campaign allows a complete checkout process directly in the email. You can decide upon size/color/material and complete the order without leaving the email. The same approach can be integrated with cart abandonment campaigns allowing people to revise their abandoned carts and make necessary changes if needed.

2. Booking

AMP email can benefit travel industry brands by enabling people to check available tickets, rooms, car trips, or tables at your favorite restaurant. Apart from simply seeing how many offers are left, you can also choose a seat number or specify a location. For example, you might state you would prefer a back row buying a movie ticket or a window seat when reserving a flight.

3. Delivery

Companies providing delivery services can send AMP emails that will allow real-time tracking of the courier with their order rather than just notify the status change.

4. Event invitations

Backed up by AMP technology, invitation emails now can let recipients RSVP to an event and make the necessary comments, for example, confirm participation in a webinar or choose the time for a skype call.

5. Surveys and polls

AMP technology can generate benign conditions for expanding survey emails, making it easy to participate in polls and fill out questionnaires. It also makes possible leaving feedback or review in the real-time, seeing all updates on the existing comments.

6. Financial sector

Adopting AMP emails can also be transformative for the financial industry. An online calculator form built within the email will help clarify the loan details, perform an estate appraisal or make other basic calculations straight in the email.

7. Subscription

With the help of AMP technology, you can manage your subscription in a more convenient way. Now you can not only subscribe to newsletters but also choose the time and frequency of these messages.

How to start sending AMP emails

Before you dive into the creation of AMP campaigns, make sure both email agent of the recipient and your ESP support the AMP technology. The next step is to contact Google as a dynamic content sender and ask them to add your email address to the whitelist. Here is how to do it:

To register with Google, create two similar emails: HTML email and an email with an AMP part

how to use amp in emails

HTML – email

AMP HTML – email

  1. Add dynamic content and make sure AMP elements get validated.
  2. Test whether the AMP campaign has the appropriate appearance and behavior.
  3. Verify your sender domain with SPF, DKIM, and DMARC.
  4. Send both emails from your corporate email address to ampforemail.whitelisting@gmail.com.
  5. Fill in the Sender Registration Form.
  6. Wait till Google sends you an email notifying that you have been approved for sending AMP email to Gmail accounts.

Keep in mind that your authorization may take several days after which you will be able to send AMP-powered emails.

Though the technology of accelerated mobile pages is still under development, its potential is great. Billions of emails are sent on a daily basis, and almost 70% of them are read on mobile devices. This means that a bigger part of the interaction between the brand and its customers happens via emails and SMS campaigns.

AMP technology, when smartly integrated into the overall marketing strategy, will definitely make this interaction more beneficial for each party. Customers will get more convenient and satisfying interaction experience, and companies will be able to grow email responsiveness and encourage more active actions.

Zhanna Tarakanova is PR Manager at eSputnik.

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