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Actions for Google Home: Time for brands to get creative

Written by: admin Date of published: . Posted in test

Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK.

As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already. Some sources estimate that Google may already have an installed base one-third the size of Amazon’s Echo, which launched in late 2014.

Ultimately, the more effective and useful hardware will gain the public’s vote. What makes the hardware useful will be the software that powers it – and more specifically, the functionality that it provides.

Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant.

It feels as though we are at something of an inflection point for this technology.

As such, it seems timely to take stock of where we are, showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.

Google ‘Actions’ = Amazon ‘Skills’

Google Home is powered by Google Assistant, which has recently been rolled out across all Android devices. Assistant responds to voice commands, and can perform an increasing number of actions.

Actions are Google’s equivalent of Amazon’s ‘skills’ on Alexa; the full list of Actions can be accessed and enabled from the Google Home app.

Amazon has undoubtedly stolen a march in this regard, with over 10,000 skills already available. Most observers estimate there to be between 100 and 130 Actions available on Home.

A further 20 Actions were added last week by Google – but we are really just starting to scratch the surface of what this technology can achieve.

Google has opened this up to third-parties and has also provided a comprehensive guide to help developers get up and running.

The aim here is to move from a fairly one-dimensional interaction where a user voices a command and Google’s Assistant responds, to a fluid and ongoing conversation. The more interactions a user has with a digital assistant, the more intelligent the latter will become.

Actions: The fun and the functional

We can broadly separate the list of actions into two categories: the fun and the functional.

Some of the more frivolous features of digital assistants do serve to humanize them somewhat, but their use rarely extends beyond the gimmick phase. Just say “Ok Google, let’s play a game”, and the assistant will tell a joke, make animal noises, or speculate on what lies in your future.

On the side of the functional is an integration with If This Then That, which opens up a potentially limitless list of possibilities.

If This Then That integrates with over 100 web services, so there is plenty of room for experimentation here.

There are also a number of integrations with Google products like Chromecast and YouTube, along with third-party tie-ins with Spotify and Uber, for example.

One new – and innovative – use of Google Actions was released by Airbnb last week. The Airbnb Concierge Action serves as an information repository that is unique to each property.

The host can leave tips or prompts with the Assistant, which will then be relaid on to the guest when the correct voice command is made. Guests can also leave recommendations on local restaurants, for example, for the benefit of future visitors.

Marketers should pay attention to this. This is a clear example of a brand understanding that a new medium brings with it new possibilities.

Simply transposing an already existing product onto this new medium would be significantly less effective; we need to view digital assistants through an entirely different lens if we are to avail of their potential.

We have also seen a novel – if slightly mischievous – use (or abuse, depending on your perspective) of Google Home by Burger King this month. Burger King used a television ad slot to interact with Home and ask about one of its burgers, triggering the digital assistant to list the ingredients in a Whopper.

Although Google have moved swiftly to prevent this happening again, brands are clearly seeing Home as an opportunity to experiment and generate some publicity.

Digital assistants provide fertile ground for brands, as they create a new platform to connect with existing or potential customers. Moreover, with only 100 or so Actions available, there is ample room to engage with this now before the market inevitably becomes saturated.

For marketers interested in playing nicely with Google on this, you can sign up here to be informed of any partnership opportunities.

Monetizing voice-enabled assistants

This task is rather straightforward for Amazon, in the short term at least. Users can interact with Alexa to purchase from a selection of millions of items and have them delivered to their door by Amazon.

For Google, it is more complex. Their money-spinning AdWords business has depended on text-based search and a visual response. That input-output relationship is thrown off entirely by a voice-enabled digital assistant.

However, the smart money is on Google to find a way to integrate paid placements into their Home product, even if it takes some trial and error to find a solution that does not diminish the user experience.

During Alphabet’s (Google’s parent company) fourth-quarter earnings call in 2016, Google CEO Sundar Pichai informed investors, “[Home] is the core area where we’ve invested in for the very long term.”

The significance of those words cannot be understated. Google is, like any privately-held company, under pressure from its shareholders to deliver ever greater profits.

Selling hardware alone is unlikely to bring the profits Google needs to keep growing from its already dominant position, so there are clearly plans to monetize their Assistant in an ongoing capacity.

That level of fierce competition will bring advantages for consumers, as the products will improve and prices may even drop.

The advantages for marketers are potentially even greater, should they be willing to take some risks and work to get the most out of this still nascent technology.

LinkedIn Hits Half a Billion Member Mark

Written by: admin Date of published: . Posted in test

LinkedIn this week announced a major milestone: The professional network has exceed the 500-million user mark.

The Microsoft-owned company said its more than half a billion members hail from 200 countries. Its growth has been and a steady since the firm announced it had 467 million members last fall.

“This community represents 10-plus million active jobs, access to nine-plus million companies, and with more than 100,000 articles published every week it’s helping you stay informed on the news and views impacting your professional world,” LinkedIn said in a blog post. “A professional community of this size has never existed until now. With each connection you make, the total reach of your professional community grows and so do your career opportunities.”

LinkedIn also released some interesting facets about its global community.

500M_graphc1 500M_graphc2  500M_graphc4

LinkedIn said the connections a person makes, on average, reflects an average of 400 new people you can get introduced to and begin to building relationships with. In fact, the reach of one’s professional community, on average encompasses 100 new companies and an average of 500-plus jobs.

“The impact of half a billion professionals connecting and communicating is very real, and very accessible to anyone who wants to take part today.” LinkedIn said. “We’re excited to think about the potential of what a highly connected global community of professionals can do, and the value that is created for every member of the global workforce.”

Microsoft took ownership of LinkedIn last December. The $26.2-billion all-cash transaction — Microsoft’s largest acquisition to-date — brought together two powerhouses: one a software and cloud technology firm, the other the leading social network for professionals.

LinkedIn continued on as a separate entity, however, with CEO Jeff Weiner remaining as the company’s leader.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post LinkedIn Hits Half a Billion Member Mark appeared first on SiteProNews.

LinkedIn Hits Half a Billion Member Mark

Written by: admin Date of published: . Posted in test

LinkedIn this week announced a major milestone: The professional network has exceed the 500-million user mark.

The Microsoft-owned company said its more than half a billion members hail from 200 countries. Its growth has been and a steady since the firm announced it had 467 million members last fall.

“This community represents 10-plus million active jobs, access to nine-plus million companies, and with more than 100,000 articles published every week it’s helping you stay informed on the news and views impacting your professional world,” LinkedIn said in a blog post. “A professional community of this size has never existed until now. With each connection you make, the total reach of your professional community grows and so do your career opportunities.”

LinkedIn also released some interesting facets about its global community.

500M_graphc1 500M_graphc2  500M_graphc4

LinkedIn said the connections a person makes, on average, reflects an average of 400 new people you can get introduced to and begin to building relationships with. In fact, the reach of one’s professional community, on average encompasses 100 new companies and an average of 500-plus jobs.

“The impact of half a billion professionals connecting and communicating is very real, and very accessible to anyone who wants to take part today.” LinkedIn said. “We’re excited to think about the potential of what a highly connected global community of professionals can do, and the value that is created for every member of the global workforce.”

Microsoft took ownership of LinkedIn last December. The $26.2-billion all-cash transaction — Microsoft’s largest acquisition to-date — brought together two powerhouses: one a software and cloud technology firm, the other the leading social network for professionals.

LinkedIn continued on as a separate entity, however, with CEO Jeff Weiner remaining as the company’s leader.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post LinkedIn Hits Half a Billion Member Mark appeared first on SiteProNews.

LinkedIn Hits Half a Billion Member Mark

Written by: admin Date of published: . Posted in test

LinkedIn this week announced a major milestone: The professional network has exceed the 500-million user mark.

The Microsoft-owned company said its more than half a billion members hail from 200 countries. Its growth has been and a steady since the firm announced it had 467 million members last fall.

“This community represents 10-plus million active jobs, access to nine-plus million companies, and with more than 100,000 articles published every week it’s helping you stay informed on the news and views impacting your professional world,” LinkedIn said in a blog post. “A professional community of this size has never existed until now. With each connection you make, the total reach of your professional community grows and so do your career opportunities.”

LinkedIn also released some interesting facets about its global community.

500M_graphc1 500M_graphc2  500M_graphc4

LinkedIn said the connections a person makes, on average, reflects an average of 400 new people you can get introduced to and begin to building relationships with. In fact, the reach of one’s professional community, on average encompasses 100 new companies and an average of 500-plus jobs.

“The impact of half a billion professionals connecting and communicating is very real, and very accessible to anyone who wants to take part today.” LinkedIn said. “We’re excited to think about the potential of what a highly connected global community of professionals can do, and the value that is created for every member of the global workforce.”

Microsoft took ownership of LinkedIn last December. The $26.2-billion all-cash transaction — Microsoft’s largest acquisition to-date — brought together two powerhouses: one a software and cloud technology firm, the other the leading social network for professionals.

LinkedIn continued on as a separate entity, however, with CEO Jeff Weiner remaining as the company’s leader.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post LinkedIn Hits Half a Billion Member Mark appeared first on SiteProNews.

3-in-1 Infini Hub Helps Make Your Home Smarter

Written by: admin Date of published: . Posted in test

Infini is taking the Smart home to the next level.

The three-in-one Smart home hub keeps your Smart home related applications in one place, eliminating the need to scroll through your handset looking for the right apps.

 

Infini app

Infini app

The touch-screen device, which is currently featured on Kickstarter, installs into any existing light switch and enables you to easily manage and use Smart sensors, apps and Internet services.

“Having a smart home is becoming increasingly popular, but no one wants to deal with the at-home annoyance of the current smart hub situation,” said Infini CEO Mathieu Di Fazio. “That is why we came up with the idea for Infini. Right now, it is very convenient to manage your home with apps when you are away from the house. However, when you come home, finding the app, changing the setting and confirming the command takes longer than it should. Infini eliminates this at-home annoyance.”

The 3.38-inch by five-inch device enables users to control lighting, temperature, automatic blinds, cameras, doorbells, security systems and various sensors. Infini also offers integration with Uber, Spotify and Pandora and can connect with a number of popular Smart home devices.

Check out the specs below:

Infini

The intelligent device is available for pre-order on Kickstarter and starts at $199. It comes in white, black and space gray.

The start-up, however, must hit its $50,000 crowd-funding goal for the device to become a reality — meaning if the goal is not reached, Infini will not make it to production.

As of Monday evening, the campaign had received just $14,787 of its goal with 30 days left to go.


avatar

The post 3-in-1 Infini Hub Helps Make Your Home Smarter appeared first on SiteProNews.

3-in-1 Infini Hub Helps Make Your Home Smarter

Written by: admin Date of published: . Posted in test

Infini is taking the Smart home to the next level.

The three-in-one Smart home hub keeps your Smart home related applications in one place, eliminating the need to scroll through your handset looking for the right apps.

 

Infini app

Infini app

The touch-screen device, which is currently featured on Kickstarter, installs into any existing light switch and enables you to easily manage and use Smart sensors, apps and Internet services.

“Having a smart home is becoming increasingly popular, but no one wants to deal with the at-home annoyance of the current smart hub situation,” said Infini CEO Mathieu Di Fazio. “That is why we came up with the idea for Infini. Right now, it is very convenient to manage your home with apps when you are away from the house. However, when you come home, finding the app, changing the setting and confirming the command takes longer than it should. Infini eliminates this at-home annoyance.”

The 3.38-inch by five-inch device enables users to control lighting, temperature, automatic blinds, cameras, doorbells, security systems and various sensors. Infini also offers integration with Uber, Spotify and Pandora and can connect with a number of popular Smart home devices.

Check out the specs below:

Infini

The intelligent device is available for pre-order on Kickstarter and starts at $199. It comes in white, black and space gray.

The start-up, however, must hit its $50,000 crowd-funding goal for the device to become a reality — meaning if the goal is not reached, Infini will not make it to production.

As of Monday evening, the campaign had received just $14,787 of its goal with 30 days left to go.


avatar

The post 3-in-1 Infini Hub Helps Make Your Home Smarter appeared first on SiteProNews.

3-in-1 Infini Hub Helps Make Your Home Smarter

Written by: admin Date of published: . Posted in test

Infini is taking the Smart home to the next level.

The three-in-one Smart home hub keeps your Smart home related applications in one place, eliminating the need to scroll through your handset looking for the right apps.

 

Infini app

Infini app

The touch-screen device, which is currently featured on Kickstarter, installs into any existing light switch and enables you to easily manage and use Smart sensors, apps and Internet services.

“Having a smart home is becoming increasingly popular, but no one wants to deal with the at-home annoyance of the current smart hub situation,” said Infini CEO Mathieu Di Fazio. “That is why we came up with the idea for Infini. Right now, it is very convenient to manage your home with apps when you are away from the house. However, when you come home, finding the app, changing the setting and confirming the command takes longer than it should. Infini eliminates this at-home annoyance.”

The 3.38-inch by five-inch device enables users to control lighting, temperature, automatic blinds, cameras, doorbells, security systems and various sensors. Infini also offers integration with Uber, Spotify and Pandora and can connect with a number of popular Smart home devices.

Check out the specs below:

Infini

The intelligent device is available for pre-order on Kickstarter and starts at $199. It comes in white, black and space gray.

The start-up, however, must hit its $50,000 crowd-funding goal for the device to become a reality — meaning if the goal is not reached, Infini will not make it to production.

As of Monday evening, the campaign had received just $14,787 of its goal with 30 days left to go.


avatar

The post 3-in-1 Infini Hub Helps Make Your Home Smarter appeared first on SiteProNews.

Is Your Web Resource Safe? A Quick Overview of Useful SSL Certificates

Written by: admin Date of published: . Posted in test

It’s not unreasonable to assume that you have already installed an SSL Certificate — this up-to-date solution is already used by millions of Web resources to stay in tune with the growing interest in the issue of Internet security.

The number of valid SSL certificates in diverse domain extensions is now being increased by numerous SSL authorities. Given that more than 20 reliable U.S. certificate providers have already brought attention to their products, you can be tied up in knots while trying to choose a suitable option. Therefore, we are here to help you sort the wheat from the chaff and decide what choice to make to meet your SSL certificate needs.

What is SSL?

Considered a standard security technology used for making a connection between a Web server and an encrypted browser, SSL is primarily used for providing site owners with a high level of protection for their online transactions with their customers. Once the technology is in place, all generated traffic will be encoded, which ensures that all the routed information stays private. SSL is now supported by many Web browsers, programs used for file transferring, and e-mail programs, which protects dealing with customers online from unauthorized interference. Up-to-date cybersecurity is an essential subject for any online business focused on a successful outcome. According to the HPE’s 93-page Cyber Risk Report 2016, which challenges site owners to rethink how and where their organizations can be attacked, any online business should be armed with advanced solutions to meet any threats head on.

At this stage, an SSL certificate is a must-have component from the day a website is launched. Since such large Internet companies as Google have encouraged websites to switch from HTTP to HTTPS to keep everyone safe on the Web, it is worth pointing out that this new provision already has prevalence over non-HTTPS sites. Besides, Chrome — which is the browser of choice for more than 70 percent of users — warns its customers about the lack of security of a website without an SSL certificate, as do Firefox and IE. Furthermore, SSL certificate usage is a requirement for complying with PCI standards. Therefore, all eCommerce sites have already migrated to the new protocol.

In consideration of the above, and given the fact that SSL lays the foundation for privacy and critical security, there are at least several important issues it can solve:

SSL secures sensitive data

SSL helps to encrypt sensitive traffic transferred via the Internet, so that only the intended recipient gets the information. The process of data protection is fulfilled by means of two cryptographic keys: a public key and a private key, which contribute to prevention of computer fraudulence, hacking and other forms of unauthorized interference.

SSL assures authentication

The technology helps you to improve your business competitiveness, as awareness of security requirements helps customers to make a confident decision on using your services. When customers deal with SSL implemented websites they see they are sending information to a verified server. Furthermore, SSL plays a significant role in the promotion of a website, specifically in achieving a higher ranking in search results.

SSL gives a website a more credible image

The main benefit that website owners should take advantage of is a chance to achieve more online transactions through its increased credibility, achieved as a result of the implementation of the technology.

SSL is a must for PCI Compliance

Certain audits used to check compliance with PCI standards must be passed for credit card information to be accepted on your website. One of the requirements is the use of a SSL certificate. This makes migration inevitable.

A well-tailored Web platform is one of the main factors that can influence the development and growth of your business. While pursuing your online business prosperity, you should keep up with the current demands of the network environment. All business goals and expectations are primarily dependent on the degree to which you have developed the security aspect of your service. Proper use of SSL protects both site owners and customers, and helps you enhance the image of your company, as well as increasing profits.

At the very core of any Web resource prosperity there is a set of essential indicators and measures, such as business dealing, instant integration of new Web technologies into your environment, appropriate content management and front-page search engine marketing. In these days of increasing online competition any site owner should understand that although achieving a certificate can be an demanding task, it allows for higher ranking benefits, which stem from Google’s preference for trusted and certified websites. HTTPS is now used by the search engine as a ranking signal and https URLs have an advantage over websites using the old-fashioned protocol. Switching to SSL gives such SEO advantages as a ranking boost, referral information security and the avoidance of tampering by third parties.

SSL certificate types

When looking for an appropriate solution you should start with the kind of certificate you need: single, multi-domain, or wildcard certificate. Below, we have tried to simplify your task and offer three main types of SSL certificates gradation:

DV SSL Certificates
Domain Validation Certificates
OV SSL Certificates
Organization Validation Certificates
EV SSL Certificates
Extended Validation Certificates
  • No-frills;
  • An encryption-only certificate.
  • An instant identity confirmation;
  • Strong protection.
  • Phishing attacks prevention;
  • A high-level encryption.
No company validation is required; no organization name is entered in the certificate. Greater set-up and deployment flexibility; organization name is entered in the certificate. An extended level of verification; the highest level of protection.
Benefits:
  • A fully-functioning certificate can be received within minutes as there is no requirement to send a company’s validation documents.
  • The price for the certificate is the cheapest, as no validation from the certificate authority is required.
  • Your customers are assured that your legitimate organization runs the site, as it contains your organization’s authenticated details.
  • The type is essential for eCommerce websites or any other small business dealing with online money transferring.
  • The certificate verifies the legitimacy of a company, addresses and phone numbers, exclusive rights to use a domain, authorization of customers.
  • It confirms that a company does not appear on any government blacklists.
Drawbacks:
  • Your customers don’t know who operates the site.
  • Should you run an eCommerce website, your visitors may be concerned by a lack of reliability.
  • It increases the risk of third-party intrusions, as well as DNS poisoning and phishing.
  • The service incurs a higher cost.
  • There are potential speed decreases due to more robust encryption.
  • It can take from a few days to a few weeks to receive the certificate.
  • It can lead to some loss in connectivity speed.
  • The pricing may seem high for your budget.

Conclusion

To summarize, an SSL certificate should be considered an integral part of any present-day online business-dealing process. While in the sphere of Internet security the implementation of this new technology has become an essential component of day-to-day online financial transactions, it is also commonly used in effective site maintenance, even where no financial transaction takes place. Whether you consider the current climate of increasing online competition, or the essential need for online protection, this secure technology must now be considered a critical component of Web-based commerce.


avatar

Yana Vardomatskaya is a vice-president of business development for HQSoftware, a custom software development company with offices in New York City, Tallinn and development center in Minsk, Belarus. Having started with a wide variety of custom software development projects, now the company has made a go of IoT and AR/VR.

The post Is Your Web Resource Safe? A Quick Overview of Useful SSL Certificates appeared first on SiteProNews.

Is Your Web Resource Safe? A Quick Overview of Useful SSL Certificates

Written by: admin Date of published: . Posted in test

It’s not unreasonable to assume that you have already installed an SSL Certificate — this up-to-date solution is already used by millions of Web resources to stay in tune with the growing interest in the issue of Internet security.

The number of valid SSL certificates in diverse domain extensions is now being increased by numerous SSL authorities. Given that more than 20 reliable U.S. certificate providers have already brought attention to their products, you can be tied up in knots while trying to choose a suitable option. Therefore, we are here to help you sort the wheat from the chaff and decide what choice to make to meet your SSL certificate needs.

What is SSL?

Considered a standard security technology used for making a connection between a Web server and an encrypted browser, SSL is primarily used for providing site owners with a high level of protection for their online transactions with their customers. Once the technology is in place, all generated traffic will be encoded, which ensures that all the routed information stays private. SSL is now supported by many Web browsers, programs used for file transferring, and e-mail programs, which protects dealing with customers online from unauthorized interference. Up-to-date cybersecurity is an essential subject for any online business focused on a successful outcome. According to the HPE’s 93-page Cyber Risk Report 2016, which challenges site owners to rethink how and where their organizations can be attacked, any online business should be armed with advanced solutions to meet any threats head on.

At this stage, an SSL certificate is a must-have component from the day a website is launched. Since such large Internet companies as Google have encouraged websites to switch from HTTP to HTTPS to keep everyone safe on the Web, it is worth pointing out that this new provision already has prevalence over non-HTTPS sites. Besides, Chrome — which is the browser of choice for more than 70 percent of users — warns its customers about the lack of security of a website without an SSL certificate, as do Firefox and IE. Furthermore, SSL certificate usage is a requirement for complying with PCI standards. Therefore, all eCommerce sites have already migrated to the new protocol.

In consideration of the above, and given the fact that SSL lays the foundation for privacy and critical security, there are at least several important issues it can solve:

SSL secures sensitive data

SSL helps to encrypt sensitive traffic transferred via the Internet, so that only the intended recipient gets the information. The process of data protection is fulfilled by means of two cryptographic keys: a public key and a private key, which contribute to prevention of computer fraudulence, hacking and other forms of unauthorized interference.

SSL assures authentication

The technology helps you to improve your business competitiveness, as awareness of security requirements helps customers to make a confident decision on using your services. When customers deal with SSL implemented websites they see they are sending information to a verified server. Furthermore, SSL plays a significant role in the promotion of a website, specifically in achieving a higher ranking in search results.

SSL gives a website a more credible image

The main benefit that website owners should take advantage of is a chance to achieve more online transactions through its increased credibility, achieved as a result of the implementation of the technology.

SSL is a must for PCI Compliance

Certain audits used to check compliance with PCI standards must be passed for credit card information to be accepted on your website. One of the requirements is the use of a SSL certificate. This makes migration inevitable.

A well-tailored Web platform is one of the main factors that can influence the development and growth of your business. While pursuing your online business prosperity, you should keep up with the current demands of the network environment. All business goals and expectations are primarily dependent on the degree to which you have developed the security aspect of your service. Proper use of SSL protects both site owners and customers, and helps you enhance the image of your company, as well as increasing profits.

At the very core of any Web resource prosperity there is a set of essential indicators and measures, such as business dealing, instant integration of new Web technologies into your environment, appropriate content management and front-page search engine marketing. In these days of increasing online competition any site owner should understand that although achieving a certificate can be an demanding task, it allows for higher ranking benefits, which stem from Google’s preference for trusted and certified websites. HTTPS is now used by the search engine as a ranking signal and https URLs have an advantage over websites using the old-fashioned protocol. Switching to SSL gives such SEO advantages as a ranking boost, referral information security and the avoidance of tampering by third parties.

SSL certificate types

When looking for an appropriate solution you should start with the kind of certificate you need: single, multi-domain, or wildcard certificate. Below, we have tried to simplify your task and offer three main types of SSL certificates gradation:

DV SSL Certificates
Domain Validation Certificates
OV SSL Certificates
Organization Validation Certificates
EV SSL Certificates
Extended Validation Certificates
  • No-frills;
  • An encryption-only certificate.
  • An instant identity confirmation;
  • Strong protection.
  • Phishing attacks prevention;
  • A high-level encryption.
No company validation is required; no organization name is entered in the certificate. Greater set-up and deployment flexibility; organization name is entered in the certificate. An extended level of verification; the highest level of protection.
Benefits:
  • A fully-functioning certificate can be received within minutes as there is no requirement to send a company’s validation documents.
  • The price for the certificate is the cheapest, as no validation from the certificate authority is required.
  • Your customers are assured that your legitimate organization runs the site, as it contains your organization’s authenticated details.
  • The type is essential for eCommerce websites or any other small business dealing with online money transferring.
  • The certificate verifies the legitimacy of a company, addresses and phone numbers, exclusive rights to use a domain, authorization of customers.
  • It confirms that a company does not appear on any government blacklists.
Drawbacks:
  • Your customers don’t know who operates the site.
  • Should you run an eCommerce website, your visitors may be concerned by a lack of reliability.
  • It increases the risk of third-party intrusions, as well as DNS poisoning and phishing.
  • The service incurs a higher cost.
  • There are potential speed decreases due to more robust encryption.
  • It can take from a few days to a few weeks to receive the certificate.
  • It can lead to some loss in connectivity speed.
  • The pricing may seem high for your budget.

Conclusion

To summarize, an SSL certificate should be considered an integral part of any present-day online business-dealing process. While in the sphere of Internet security the implementation of this new technology has become an essential component of day-to-day online financial transactions, it is also commonly used in effective site maintenance, even where no financial transaction takes place. Whether you consider the current climate of increasing online competition, or the essential need for online protection, this secure technology must now be considered a critical component of Web-based commerce.


avatar

Yana Vardomatskaya is a vice-president of business development for HQSoftware, a custom software development company with offices in New York City, Tallinn and development center in Minsk, Belarus. Having started with a wide variety of custom software development projects, now the company has made a go of IoT and AR/VR.

The post Is Your Web Resource Safe? A Quick Overview of Useful SSL Certificates appeared first on SiteProNews.

Is Your Web Resource Safe? A Quick Overview of Useful SSL Certificates

Written by: admin Date of published: . Posted in test

It’s not unreasonable to assume that you have already installed an SSL Certificate — this up-to-date solution is already used by millions of Web resources to stay in tune with the growing interest in the issue of Internet security.

The number of valid SSL certificates in diverse domain extensions is now being increased by numerous SSL authorities. Given that more than 20 reliable U.S. certificate providers have already brought attention to their products, you can be tied up in knots while trying to choose a suitable option. Therefore, we are here to help you sort the wheat from the chaff and decide what choice to make to meet your SSL certificate needs.

What is SSL?

Considered a standard security technology used for making a connection between a Web server and an encrypted browser, SSL is primarily used for providing site owners with a high level of protection for their online transactions with their customers. Once the technology is in place, all generated traffic will be encoded, which ensures that all the routed information stays private. SSL is now supported by many Web browsers, programs used for file transferring, and e-mail programs, which protects dealing with customers online from unauthorized interference. Up-to-date cybersecurity is an essential subject for any online business focused on a successful outcome. According to the HPE’s 93-page Cyber Risk Report 2016, which challenges site owners to rethink how and where their organizations can be attacked, any online business should be armed with advanced solutions to meet any threats head on.

At this stage, an SSL certificate is a must-have component from the day a website is launched. Since such large Internet companies as Google have encouraged websites to switch from HTTP to HTTPS to keep everyone safe on the Web, it is worth pointing out that this new provision already has prevalence over non-HTTPS sites. Besides, Chrome — which is the browser of choice for more than 70 percent of users — warns its customers about the lack of security of a website without an SSL certificate, as do Firefox and IE. Furthermore, SSL certificate usage is a requirement for complying with PCI standards. Therefore, all eCommerce sites have already migrated to the new protocol.

In consideration of the above, and given the fact that SSL lays the foundation for privacy and critical security, there are at least several important issues it can solve:

SSL secures sensitive data

SSL helps to encrypt sensitive traffic transferred via the Internet, so that only the intended recipient gets the information. The process of data protection is fulfilled by means of two cryptographic keys: a public key and a private key, which contribute to prevention of computer fraudulence, hacking and other forms of unauthorized interference.

SSL assures authentication

The technology helps you to improve your business competitiveness, as awareness of security requirements helps customers to make a confident decision on using your services. When customers deal with SSL implemented websites they see they are sending information to a verified server. Furthermore, SSL plays a significant role in the promotion of a website, specifically in achieving a higher ranking in search results.

SSL gives a website a more credible image

The main benefit that website owners should take advantage of is a chance to achieve more online transactions through its increased credibility, achieved as a result of the implementation of the technology.

SSL is a must for PCI Compliance

Certain audits used to check compliance with PCI standards must be passed for credit card information to be accepted on your website. One of the requirements is the use of a SSL certificate. This makes migration inevitable.

A well-tailored Web platform is one of the main factors that can influence the development and growth of your business. While pursuing your online business prosperity, you should keep up with the current demands of the network environment. All business goals and expectations are primarily dependent on the degree to which you have developed the security aspect of your service. Proper use of SSL protects both site owners and customers, and helps you enhance the image of your company, as well as increasing profits.

At the very core of any Web resource prosperity there is a set of essential indicators and measures, such as business dealing, instant integration of new Web technologies into your environment, appropriate content management and front-page search engine marketing. In these days of increasing online competition any site owner should understand that although achieving a certificate can be an demanding task, it allows for higher ranking benefits, which stem from Google’s preference for trusted and certified websites. HTTPS is now used by the search engine as a ranking signal and https URLs have an advantage over websites using the old-fashioned protocol. Switching to SSL gives such SEO advantages as a ranking boost, referral information security and the avoidance of tampering by third parties.

SSL certificate types

When looking for an appropriate solution you should start with the kind of certificate you need: single, multi-domain, or wildcard certificate. Below, we have tried to simplify your task and offer three main types of SSL certificates gradation:

DV SSL Certificates
Domain Validation Certificates
OV SSL Certificates
Organization Validation Certificates
EV SSL Certificates
Extended Validation Certificates
  • No-frills;
  • An encryption-only certificate.
  • An instant identity confirmation;
  • Strong protection.
  • Phishing attacks prevention;
  • A high-level encryption.
No company validation is required; no organization name is entered in the certificate. Greater set-up and deployment flexibility; organization name is entered in the certificate. An extended level of verification; the highest level of protection.
Benefits:
  • A fully-functioning certificate can be received within minutes as there is no requirement to send a company’s validation documents.
  • The price for the certificate is the cheapest, as no validation from the certificate authority is required.
  • Your customers are assured that your legitimate organization runs the site, as it contains your organization’s authenticated details.
  • The type is essential for eCommerce websites or any other small business dealing with online money transferring.
  • The certificate verifies the legitimacy of a company, addresses and phone numbers, exclusive rights to use a domain, authorization of customers.
  • It confirms that a company does not appear on any government blacklists.
Drawbacks:
  • Your customers don’t know who operates the site.
  • Should you run an eCommerce website, your visitors may be concerned by a lack of reliability.
  • It increases the risk of third-party intrusions, as well as DNS poisoning and phishing.
  • The service incurs a higher cost.
  • There are potential speed decreases due to more robust encryption.
  • It can take from a few days to a few weeks to receive the certificate.
  • It can lead to some loss in connectivity speed.
  • The pricing may seem high for your budget.

Conclusion

To summarize, an SSL certificate should be considered an integral part of any present-day online business-dealing process. While in the sphere of Internet security the implementation of this new technology has become an essential component of day-to-day online financial transactions, it is also commonly used in effective site maintenance, even where no financial transaction takes place. Whether you consider the current climate of increasing online competition, or the essential need for online protection, this secure technology must now be considered a critical component of Web-based commerce.


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Yana Vardomatskaya is a vice-president of business development for HQSoftware, a custom software development company with offices in New York City, Tallinn and development center in Minsk, Belarus. Having started with a wide variety of custom software development projects, now the company has made a go of IoT and AR/VR.

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