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Unexpected Benefits of Using Instagram for Business Growth

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You may not consider Instagram as the go to platform for business growth, but if you don’t consider it you run the risk of falling behind your competitors and other businesses. Whilst it is an amazing platform for getting your name and your brand out there and connecting you with markets you didn’t even know existed, there are also unexpected benefits of using Instagram for business growth!

Learning What People Like

Up until social media took over, marketing was a lot about attempting to guess what people like and then putting that guess work to the test with a product launch. Instagram have all but removed that guess work as you can actively see what consumers like! Consumers engage with businesses and brands post and will give open and honest feedback, and if this occurs on the prototype stage, you’ll be able to tell if a product will grow your business or if the idea will flounder. Taking the guess work out of product launches will help you grow your business faster as you’ve already received positive feedback from your customers. 

Building Rapport

People will always buy from people that they like and if users ask you a question, compliment your product or give you feedback you are able to respond directly back to them. Not only that, other users will see this interaction and want to be involved, especially if you have handled it well. This type of interaction can help your business grow as you will be seen by customers to be helpful and receptive to their suggestions and needs. 

Growth Services and Automation

If you are using Instagram solely to grow your business, automation via a software dashboard is a great way to make this happen faster. You can set up follower limits and allow the bot to interact on your behalf. Whilst this is happening, it will enable you to look at and understand what type of people you want your bot to follow and work with.

By setting these follow/unfollow parameters you can begin to really understand your target market, audience and niche. You may even be lucky enough to uncover a niche community, which are notoriously difficult to find on the platform. 

By methodically going through your demographic and target market, you can really gain a valuable insight into the community that engages with you and your products, thus increasing your understanding of their wants, which you can then address by selling them your product or service. 

User Generated Content

There is no better way to increase your growth than by engaging with your customers and sharing their content of them using or wearing your product. As a growing business, people are going to share their photos of them using their new items or a service to their audience, this on its own will help you grow as their followers may well be interested, but if you also share their content, that can further increase growth through solidifying the customer relationship. People like to feel validated and if you can do this for your users, you will see a noticeable difference in how many followers you have and how much more the traffic to your website increases by. Fundamentally, user generated content is also free marketing, it costs you nothing but time to share this to your feed and story!

You Can Collaborate With Like Minded People and Businesses

Prior to social media, businesses weren’t really into collaboration and working together to increase growth and sales, but Instagram has flipped all that on its head. You have access to a plethora of businesses and influencers, some of whom match your brands values and goals.

Why not proposition these businesses and work together to increase growth further? This is especially effective if you are both already well established on Instagram and have a healthy growth rate, even if you both have a high level of followers and engagement you can always grow more. By working together, you can further increase growth and sales by engaging a target market you wouldn’t have had access to previously. Even if you don’t have a high following, collaboration is an excellent tool to stimulate growth. 

Final thoughts

If you use Instagram to grow your business and brand, there is so much more to it than just watching your numbers tick over. The side effects of using Instagram for growth can be leveraged to increase the growth of your business further, you just have to think outside the box and be smart about how you can do this.

Always remember the end user in everything you are doing as they can provide you with free feedback about your products and service without having to leave the comfort of their home. Work with other businesses that are established so you can both increase your reach and continue growing. The unexpected benefits of using Instagram for growth can be leverage to further increase your growth; you’ve just got to know how!


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9 Ways to Get More Instagram Followers in 2020

Written by: admin Date of published: . Posted in test

Instagram’s growth is rapid and astounding. It’s become one of the most popular social media sites and receives around one billion active users each month. 

That’s why it’s more important than ever to get on board this powerhouse platform as a means of targeting your marketing toward your ideal customers. In order to receive the best results from your efforts, however, you should go in with a plan. 

It’s not too late to jump on the bandwagon. Instagram is introducing new features and trends all the time. Obtaining an engaged following is important to your success, though. You can buy Instagram followers here – https://viralrace.com/buy-instagram-followers – as a means of jumpstarting the process. 

However, it’s important that you invest the effort to continue the conversation in order to generate genuine engagement. Check out these nine ways to get more Instagram followers in 2020, and you’ll be well on your way toward achieving your social media marketing goals. 

1. Tell a Story

Because Instagram has become so popular, its users are quite particular about which accounts they’ll follow. People are looking for the most visually appealing pages that make them feel something or the ones that tell a story. 

Simply throwing marketing messages at these savvy social media users isn’t going to be enough to get you the followers you desire. You must court them with brilliant imagery that induces emotion or captions that portray your true message. Be sure you’re putting in the time and dedication to create content that resonates if you wish to increase your follower numbers. 

2. Try GIFs

If you’re not ready to go all-in on producing video content, maybe give GIFs a try. These are short video clips of 15 seconds or less that have become quite trendy in recent years. They’re a great way to capture audience attention and attract followers. GIFs add movement to your content flow and are just a lot of fun. 

Instagram has just introduced its own version of the GIF called the boomerang, which shows content in quick succession,  played quickly forward, then backward. Now’s a good time to try it out. 

3. Use Your Bio Link Wisely

You’re allowed one clickable link on Instagram, and that’s in your bio. Feel free to change this URL out as needed to highlight various promotions or marketing campaigns. It doesn’t always have to go to your site’s homepage. Try sending folks to a contest page or an Instagram exclusive coupon. Be strategic. 

4. Give Video a Go

Video is a powerful method to convey the messages that move people. While it can be an intimidating format, it’s well worth the time to master. This is especially true on Instagram, where you have a full menu of options for utilizing video content. Tell a story by stringing together relevant video clips in your Instagram Stories. 

Give behind-the-scenes insights with a live video stream. Take things a bit more in-depth and personal with a standalone video in a post. Video resonates with most audiences and can truly boost your engagement. As a side note, it’s a wise idea to add captioning to your videos. Many people today watch with the sound off. Captions make it more likely your content will be viewed. 

5. Have Fun with Filters

Filters have been a fun hallmark of Instagram since its inception. These days, there are more options than ever before for adding your own twist to the look of your images. Take advantage of third-party apps for trendy and added effects you can’t find on Instagram’s platform. 

Consider using the same primary filter for every post in order to display a consistent, recognizable brand. This is highly recommended for marketers. Try Instagram’s new face filters for Stories while you’re experimenting. 

6. Get More Email Subscribers Through Instagram

Having a strong email list is still one of digital marketing’s top goals. Being able to reach out to your subscribers with relevant, timely news is a powerful way to maintain a presence in their lives and convert sales. 

Offer incentives in your Instagram posts that lead followers to a special promotion. This serves to both solidify your list and boost your followers. 

7. Strive to Add Links to Your Stories

Many users are only able to add one link, and that’s in their Instagram bio. However, if you have a business account with more than 10,000 followers, you can stick clickable links in your Instagram Stories. 

This should be an incentive for you to rack up your follower count because ease of use is one of the best motivators for cementing a sale. 

8. Add Emojis

It may seem like a simple gimmick, but emojis really work to increase engagement on Instagram. 

Use them liberally in your comments, captions, and bio because emojis are searchable by users. It’s a great way to be discovered by new followers. Use them wisely and in ways that are relevant to your brand. You’ll soon see your engagement rise. 

9. Monitor Your Analytics

Finally, be sure to always take stock of your Instagram analytics. You can do this through Instagram Insights. Pay attention to which posts are getting the most engagement. Then try to replicate that success by posting at similar times of day and mimicking that post’s style. You’ll soon discover practices that work for your brand and deliver the best results. 

Follow these nine ways to get more Instagram followers in 2020. You may find this may be your brand’s best year yet.


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Improving personalization with machine learning

Written by: admin Date of published: . Posted in test

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders.

And in order to become a market leader you are expected to work seriously on personalization but doing this at scale because you must focus on the global market, must require automation and that is where machine learning comes in.

You must create a digital presence that will help in better customer engagement, raise brand awareness, and reinforce business objectives. It’s expected that you must have been working on your web content and building out your CRM capabilities, you must also have it behind your mind that there is the absolute need to have various efforts underway to automate key marketing activities.

With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. Your ultimate aim will be to target the content you deliver to your customers and prospects based on what you know about them and what you believe they might need.

Personalization or customization

Before embarking on machine learning integration, it’s essential that you refrain from mixing up personalization with customization. While personalization is carried out for the customer’s benefit, customization, on the other hand, is initiated by the customer in an effort to drill down to the desired content.

In the research by PWC titled ‘Financial Services Technology 2020 and Beyond: Embracing disruption’ it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Personalization is the amazing outcome of your customer intelligence that will ensure you’re able to control over-messaging customers with blanket promotions, this will also translate into a huge reduction in media buys.

Personalization is a critical mission your startup cannot afford to toy with in order to embark on effective marketing. Once you are able to personalize the journey of your potential customers you are on to increased customer engagement and long-term loyalty.

You can take a cue from the way Netflix does movie recommendations, music suggestions from Spotify and special promotions on Amazon to really comprehend the effect personalized content is having and that it is not only becoming the norm but a consumer expectation. All these big tech companies are able to accomplish this onerous task by integrating machine learning, which is quickly turning out to becoming an essential and must-have tool in content personalization.

Interestingly, there are quite a number of personalization engine vendors. Evergage, Monetate, Certona, and Dynamic Yield, are some of the vendors out there in the market that offer this service. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016.

You must locate the essential points in your customer journey that are optimal for adding a personal touch. Context has always been the source of the differences between customers that usually trigger a need for specific content.

As personalization is predictive, machine learning has started playing a central role.

The following are three ways you can utilize machine learning to improve personalization.

1. Making use of secured demographic data

The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and this you can effect with machine learning. While it may be easy for you to lay your hands on this information, there is a cliche to it.

Your competitors, especially those who have access to large search engines can use these search engines to find out highly personal information about your customers, such as medical issues, employment status, financial information, political beliefs, and other private details. This data, of course, will be collected, stored, and linked to your data profile.

The only way to effectively “opt-out” of this, is to keep your data safe and out of the hands of data collectors. Cybercriminals also know that this information is a gold mine and are eager to lay their hands on it.

A comprehensive demographic data can often reveal an entire socioeconomic profile for customers — their distance from retail locations, average income, average age, ethnic ratios, youth or college student populations and sometimes even married versus single statistics.

While your competitors will make use of this data to train and improve their predictive model as well as simplifying the ultimate personalization data crunch just the same way you will, cybercriminals will use the information to launch attacks at your customers or even cripple your business.

It’s true that as a new startup founder, you may be considering the financial implications of having to secure your data but this will go a long way to save you from very bad experiences. Where you don’t have the funds for a paid VPN, nothing stops you from subscribing to the services of a free VPN.

What you end up achieving is the ability to mask your I.P. address and encrypt all traffic which will help with geo-blocks and contribute to your secured demographic data and ultimate online privacy.

2. Who makes up your social media audience?

Cross-channel personalization is a very beneficial source of information because a customer’s social media channel of choice is an avenue to discovering how friendly the customer is to mobile contact. It’s also a channel to accumulating demographic data for the mere fact that different age and social groups prefer different social media platforms.

For instance, Gen Z is known to have a preference for Instagram and Snapchat, while Gen X and millennials cling more to Facebook.

3. Catching in on your consumer’s online behaviors

Besides demographic data and who belongs to your social media audience, another source of information that enables your workable insight into the individual consumer in personalization is applying machine learning for a comprehensive knowledge of your consumer’s online behavior. The navigation path of your potential consumer can reveal a great deal about the person.

You will have very useful insight into your consumer’s preferences, the amount of time a consumer spends browsing pages on your site is a revealing clue to the degree of priority and a source of valuable data. While you may not be able to garner all this valuable information manually, machine learning can easily make sense of this somehow “erratic” behavior.

Machine learning is able to articulate the repeated site visits and come up with an in-depth and knowledgeable profile of the customer and what they care for.

It’s very important for you to know that in order for you to succeed in integrating machine learning into your effort at improving personalization, you must endeavor to personalize content across all channels. This will ensure that your customers feel personally engaged in real-time and wherever they are.

Product pages on your startup websites should be full of zest and tailored to each individual’s preferences. Deploy predictive advertising on the consumer’s social media platform of choice.

You just don’t stop at your efforts on your website, exploit the opportunity email offers as a dependable personalized content repository, the reason is that it’s easier to come up with optimized content in an email than it is to spiritedly work such wonders on a webpage. However, the integration of machine learning as an application of AI affords you the opportunity of improved personalization at scale.

John Ejiofor is the founder and editor in chief at Nature Torch. He can be found on Twitter @John02Ejiofor.

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Content Marketing Strategies 2020

Written by: admin Date of published: . Posted in test

Look around. What do you see? Cut-throat competition everywhere, including the world of content marketing.

What strategies are you using to market your content? The same old strategies. You know what, once an intelligent mind said, “If you keep doing what you’ve been doing earlier, then you’ll never get what you want, you will only get what you’re getting at the present. To get the desired result, change your way of working as per the changed circumstances.”

Does that mean you need to change your content marketing strategies too? Yes, you got our point. Since the world of content has been revamped completely, changing the strategies becomes inevitable. If you do not mold them according to the changed scenario, then you’ll get what you’re getting till now, i.e. fewer readers for your write-ups.

“Do I need to search Google again to know about the marketing strategies that I can use in the modern era?” This is what you are thinking, right? Well, no. I know, you neither have time nor patience to do the research. Therefore, I think it is better to discuss them here in this write-up itself. Are you excited to know them? I hope you are. But, if not, then let excitement flow in your blood, as these strategies are capable enough to take your content to every nook and corner of this big world.

Now, without making you more curious, let me move towards my agenda, i.e., the strategies I want to share with you all.

Content Marketing Strategies to Make Your Content Reach Every Corner of the World

Strategy #1 Do content personalization

Content personalization is the strategy to create content based on the audience’s interest. According to a recent study, content personalizing is going to dominate the marketing world completely in the years to come. Therefore, instead of creating write-ups and then finding the readers for it, frame them keeping in view the reader’s interests.

Want to know more? Well, Click Here 

Strategy #2 Use artificial intelligence

The forthcoming era belongs to artificial intelligence. It won’t leave any sphere of human life untouched, including content marketing. Marketers have already started using it to do content personalization with ease and reach target audiences more effectively. Looking at the trends, it can be said that this technology is here to stay and completely transform the marketing world. How? Well, the following points will show that to you:

● Easily recommend incentives for customers

● Optimize email delivery time

● Personalize product recommendations

● Help plan content easily

● Make it easy to build a rapport with customers using chatbots

● Make audience analysis easy

● Ease data mining

● Automate repetitive tasks

Strategy #3 Use social media

According to a recent study, nearly 3.2 billion people were active on social media in the last year. It is the place where connecting with an audience is easy. Using it, you can easily:

● Curate potential customers

● Build brand awareness

● Increase traffic to your website

● Convert leads into sales

Here’s a picture depicting the social networking channels used by marketers, along with their popularity percentages.

To know more visit read at Quora 

 Strategy #4 Tell a story

As per a recent survey, it has been found that almost 80% of people find content more effective if it makes them emtionally reminiscent. It helps them connect with the brand better. Feelings, that’s what readers seek in content nowadays, and if you are successful in making them feel, then there is no looking back after that.

Strategy  5 Become an omnimarketer

Gone are the days when the marketers used to rely on only a single channel to market their products. Modern-day marketers of well-established brands deploy a combination of all the possible methods to reach their target audience. Well, Omni, i.e., multi-channel marketing is the need of the hour. Make a marketing plan involving all channels. Here’s a snapshot of how omnichannel works.

 Strategy #6 Collaborate with others

A single person cannot create a great impact, but when others join him, then together they can move mountains. The same is true with content marketing. There must be other marketers like you who are waiting for their voice to be heard, right? For example, while browsing other websites, you may come across some good, but unnoticed views. In your content, you can quote them and cite the authors. Alone you can only speak, but with these budding marketing personals, you can shout. Now, what reaches the ears fast? A loud shout, right? Confused about where to find them? Well, finding them is simple; all you need to do is sign up on the various marketing forums and communities online. Here’s a list of some benefits you can get by doing so:

● Brings economies of scale by resource sharing

● Gets different perspectives

● Gives access to a larger audience segment

● Makes marketing less tedious and more fun

● Helps make your content better

● Helps drive more traffic to your website

● Helps analyze the target market better

Strategy #7 Do Voice optimization

“OK, Google.” This is all you say when you want to search something, right? Well, not only you but most of the people in the present world have become lazy creatures. So lazy that they even do not want to type. Who wants to type when everything can be accomplished using a simple voice command, right? Now, are you getting what I want to say? Well, what I intend to say is, optimize your content to support voice search so that it can reach a larger segment of the audience. Here’s a quick overview of voice search statistics.

The picture above proves that the modern-day audience is highly dependent on voice searches.

Strategy #8 Change your perspective

Do you analyze the number of people clicking your content? I know, you must be doing this. But, what you do not know is this is an incomplete analysis. Merely analyzing how many clickers there are is not enough in an era of cut-throat competition among content writers and marketers. Pondering what is a complete analysis, then? Well, along with evaluating the number of visitors, you should also evaluate how much time they spend on your content and how many of them share it on the social networks.

Strategy #9 Podcast your content

Do you listen to a podcast? Well, many people do. Podcasts have emerged as a new and effective way to share thoughts and ideas. Nowadays, you will find people discussing everything, ranging from their political views to economic insights through this wonderful medium. And, as per a recent survey, this trend is likely to continue in 2020 also. Therefore, you should also podcast your content to connect with a larger part of the population. Along with access to a large audience segment, podcasting has several benefits, such as:

● Boosts brand awareness and customer loyalty

● Aids a brand’s blog and video strategy

● Grabs the audience’s attention perfectly

● Reduces the cost of marketing the brand effectively

● Helps create highly engaging content

● Acts as a forum to interview industry experts

● Makes you stand out from competitors

● Helps customers trust your brand

Strategy #10 Engage in guest blogging

Do you know what most of the smart content marketers do these days? Well, they publish guest blogs on various websites to market their content. Although you cannot directly advertise your brand, you can still provide a snapshot of it which can prod the reader to visit your website and see the complete picture. Various benefits of guest blogging for a content marketer include:

● Exposure to a targeted audience

● Prominent online presence

● Increased brand awareness

● Qualified lead generation

● Fortified backlink profile

● Useful community feedback

● Short sale cycles

Now, I hope you can use these strategies and make your content reach every corner of this planet. You know what, you just need the determination to do it. If you have that, then everyone will surely hear your voice like you heard mine. At last, it’s time for me to sign off with the wish that may you get everything you want and be successful in your every endeavor.


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The author is a research scholar and a renowned name in the field of academic writing. He is associated as an academic writer with, Assignment Prime, a website trusted by millions of students across the globe for more than 10 years. Many students have availed the benefit of assignment writing services through this website and got their dream grades.

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4 Trends in SEO Content that Will Define 2020

Written by: admin Date of published: . Posted in test

Yes, it’s that time of the year again. The time when we draw the line on the year that’s almost over and make plans for the upcoming one.

If your 2020 strategy isn’t quite ready yet, keep reading. This article will shed some light on the part SEO content should play in your overall marketing strategy. Plus, you will get some tips on how to create highly effective SEO content that doesn’t break the bank.

SEO Content Trends in 2020 – What’s in and what’s out?

1. Voice search optimization

The use of voice assistance increases every day. In 2020, more people will be talking to their devices. And more devices will be talking back to them.

Couple that with the increase in mobile internet use and you’ll understand why you can’t ignore voice search in your SEO content in 2020 and beyond. 

Here’s how it works:

You ask your device a question and your devices recites back at you the first organic result. Also known as a featured snippet, this is actually ‘position 0’ and it appears above the other organic results.

It looks like this:

Briefly put: when it comes to voice search, if you don’t have the featured snippet, you don’t exist. Of course, this coveted position 0 is extra-hard to obtain.

Here’s what you can do to get a shot at it:

  • Ensure that your website is mobile responsive
  • Use H2 and H3 headlines/questions in your content (lists are everything!)
  • Provide short and to-the-point short answers to questions – no more than 90 words

More importantly, before you start writing, take a look at the featured snippet for your target keyword. What’s that website’s domain authority? Do you stand a chance of ranking higher? Can you write better content?

If you can’t answer ‘yes’ to all these questions, move on. 

Ideally, all your SEO content in 2020 should be in a featured snippet-friendly format. You might get position 0 for a keyword that doesn’t even have a featured snippet yet!

2. Write for humans

I’ve been saying this for a REALLY long time: before you try to impress search engines, work on impressing your human audience. You know, the ones who may actually buy something from you.

By announcing the BERT update in October this year, Google says it too – again and loud and clear this time.

BERT stands for “Bidirectional Encoder Representations from Transformers”. It’s a “neural network-based technique for natural language processing (NLP) pre-training”. 

Whoa, that was a mouthful, wasn’t it?

Before you get intimidated by these terms, you should know that they actually mean something VERY simple: Google just got better at interpreting the user intent behind every search query. Instead of interpreting every word in the query separately, the algorithm now looks at the meaning of the entire phrase.

Here’s an example Google gave:

In the ‘Before’ snapshot, the pre-BERT algorithm doesn’t take into account the preposition ‘to’. So it doesn’t understand that the query is made by a Brazilian citizen who wants to travel to the US. Consequently, it offers irrelevant results.

In the ‘After’ snapshot, with BERT already lose in the algorithm, the results are relevant for the user intent.

What does this mean for you?

First and foremost, it means that you need hyper-focused, ultra-targeted content. You need different pieces of content for all your buyer personas and for all the stages in their respective buyer journeys.

You can’t expect to catch all the flies with a single blog post.

For example, a cosmetology and dermatology clinic offering rejuvenating procedures can no longer write a single blog post for all of these procedures and hope to target everyone looking to shave a few years off their face or body. They will need to create separate content for:

  • Rejuvenating procedures for men and women
  • Rejuvenating procedures for various age groups (in men/women)

After this initial split comes the segmentation for every phase of the buying journey:

  • Awareness – acknowledging the visible symptoms of aging 
  • Consideration – which procedure is best suited for each symptom (wrinkles, fine lines, sun spots and so on)
  • Decision – why your clinic is the best choice for these procedures

As you can see, if you mix and match the two main criteria above, you end up with at least a dozen topics or an impressive topic cluster. Sure, some of these articles might be quite similar to each other. But this doesn’t change the fact that the reader has to be able to find themselves in your content. 

Casting a wide net no longer works!

On the bright side, this means less work brainstorming new blog ideas. On the not-so-bright side, it means going back to your old content and updating it to remain relevant.

And while you’re doing that, don’t forget about the list format!

3. Long-tail keywords are your best friends

Do you know what the rise of voice search, the increase in mobile internet use and the launch of BERT spell? Long-tail keywords!

With Google getting better every day at understanding how humans talk, there’s no need for robotic-sounding search queries like ‘best coffee shop Toronto’.

You can type (or shout at your device): ‘what is the best coffee shop in Toronto’. And you will receive personalized recommendations based on your location and history.

What does this mean for you?

This is actually very good news. Long-tail keywords are (still) quite easy to rank for. And, if you choose them wisely, they have better ROI than short keywords. That’s because you can clearly target user intent in a longer keyword.

Case study time: my recently launched agency, Copywritech, managed to rank one of our clients in the top three positions in SERPS for ALL the keywords they wanted to rank for. Most of them were long-tail, ROI-producing keywords, chosen to match the entire buyer journey. 

You can check out the whole case study here to get all the details about how we managed to accomplish his. 

In a nutshell, long-tail keywords are excellent for both SEO and your ROI. What’s not to love?

4. Content quality matters more than anything

Google’s Quality Raters Guidelines is an already old document. But it was recently brought back to life by another Google blog post that assures us it holds true and that quality is still the most important ranking factor. 

What does this mean for you?

OK, you have to publish quality content – that’s obvious. But what exactly is quality content?

First of all, it’s content that follows the E-A-T acronym:

  • Expertise
  • Authoritativeness
  • Trustworthiness

These are three traits that prove your content is worth reading and, consequently, that’s it’s worth ranking high.

Here’s how you achieve it:

  • Go long-form. Prove your expertise by going in-depth for any topic you tackle on your blog. BUT don’t write just for the sake of hitting a word count. Write just enough to cover all the aspects of an issue.
  • Add a detailed bio for all the authors on your website. This hits all the three letters in E-A-T. A detailed bio shows that the author is an authority on the topic, that they have expertise in the field and, thus, that they can be trusted. 
  • Speaking of trustworthiness: never make claims you can’t back up. Link to relevant (high-DA) websites, research reports, authority figures, statistics that prove your claims are true. The more links to already respected publishers in your content, the more trustworthy you will be.

SEO Content Trends for 2020 – Final Thoughts

All of the above can be summed up with an urge to write for humans. Google optimizes their algorithm to be closer to how humans think, act, and search. 

Why should your writing not be tailored for the same audience?

If your content is genuinely helping people, you will rank higher. So before keyword research, spend time thinking how your expertise can be of use to your audience. What could you write about that people need to know?

Keyword research, on-page SEO and back linking should come only after you are 100% convinced that you have created a piece that’s genuinely helpful and trustworthy.

Want to create content that both search engines and humans love? Check out our general copywriting and content writing services on the Idunn website or our dedicated packages for tech content writing on Copywritech, my newly-launched agency.


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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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8 Crucial Web Design Tips for a Conversion Driven Site

Written by: admin Date of published: . Posted in test

Design is not just something that web designers do. It is all about marketing your products, and how it works. 

Moreover, a website design should clearly communicate to your audience what you do, why you do it, and who you do it for. 

It is so easy to get caught up with other aspects of your business, but you have to address the core concerns first, one of which is your website’s design.

In this post, we will walk you through eight web design tips for a more conversion-driven site. 

1. Speed up loading time

According to Google research, 53% of users abandon a mobile site if it takes more than three seconds to load.

That said, even a few seconds delay of your site’s loading time during a transaction can cause users to abandon their carts. 

Here are some of the ways that you can speed up your site:

  • Uninstall outdated or unused plugins
  • Optimize the images and videos that you use on your site
  • Utilize a Content Delivery Network (CDN)
  • Minimize your use of URL redirects
  • Clean up your website theme and framework

To make your site more responsive, you have to ensure that your site speed is up to par. Remember that speed always goes hand in hand with your site design. So, make this a top priority in improving the functionality of your site.

2. Keep it simple

You can boost your conversions even with a simple, minimalist design. Remove unnecessary drop shadows, unrealistic visual effects, and gradients, and your site will look less cluttered. 

Apart from that, if you adopt a minimalist design, you will have space for more call-to-actions (CTAs) because you are removing the non-essential elements that surround them. 

3. Make it easy to navigate

Simplify your navigation. Even if you have a lot of content, you need to know how to map it out effectively and efficiently. Adopting simpler navigation will help spike your traffic. 

Here are a few things to remember when simplifying your site’s navigation:

  • Do not add more than seven items in your main menu. 
  • Your navigation bar should be fixed.
  • You need to be descriptive with your links and labels. 
  • Users should be able to access any point on your site in just three clicks or less. 

4. Include a clear CTA

Call-to-action buttons are one of the elements that guide a user in which step to take. A lot of us know that, but only a few are effectively using them to guide users on a website. 

A CTA has the power to improve your conversions, so make sure that you put a lot of time into creating the perfect one. 

Here are a few examples of high-converting CTAs:

  • Download our sample/free e-book
  • Sign up for a webinar
  • See pricing
  • Watch the video
  • See all services
  • Click here for more information

5. Use the right color scheme

In a survey, 85 percent of users say that color is the primary reason that they buy a product. For most sites, color is important. In fact, 52% say that they will not return to a website if the colors and the overall look are unappealing. 

Try to incorporate attractive color palettes that represent your brand, which will evoke a mood that you want people to experience when visiting your site. 

6. Have a visual hierarchy

Visual hierarchy is when your eyes follow a particular path whenever you land on a web page. You can utilize it to guide the user’s attention to the most important elements on your site first.

When effectively done, the web visitor’s attention will be guided into a series of messages, which eventually leads to the call-to-action. 

Your site’s layout includes the position (high or low), size (big or small), visuals (images, icons, videos) and contrast (white space or color.)

7. Use “negative space”

In a nutshell, “negative space” is whitespace in your design that does not contain any elements.

Despite its name, it is usually taken as a positive sign because it gives you the opportunity to attract and engage with users. 

You can utilize whitespace on your website to set up call-to-action buttons which will boost your chances of making a conversion. 

8. Have a responsive and mobile-friendly design

To improve your site’s design, having a mobile-friendly and responsive website should be your top priority. 

A website that is not mobile-friendly and responsive hurts you in a number of ways such as a drop in search engine ranking.

Not only will it hurt your search rankings, but you will also lose your visitors because they will have a hard time searching for your content in particular formats. 

Final Thoughts

Website design is vital to your conversions. You can implement every conversion-boosting strategy there is, but if you have a poorly done website design, it will not do you any good. 

Moreover, most web users will determine the credibility of your site based on its design. 

So, as much as you want to focus on SEO, social media marketing, and the like, your site’s overall design remains an important factor in improving your conversions.


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Kenneth Sytian is a web developer in the Philippines and the CEO of Sytian Production Web Design Philippines. He has been designing websites and developing web apps for more than a decade. He is one of the top influencers in web design and development in the Philippines.

The post 8 Crucial Web Design Tips for a Conversion Driven Site appeared first on SiteProNews.

Five steps to generate tons of backlinks using infographics

Written by: admin Date of published: . Posted in test

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither. 

Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.

When talking about generating tons of backlinks, there’s no other tool quite as effective as infographics. 

Why infographics are so effective?

1. Humans are visual creatures

We are naturally visual learners, as we’re attracted more to visuals than text. As a result, infographics have a much higher chance of attracting readers than articles. Indeed, a study found that infographics are 30 times more likely to be read than text-only content. 

2. Easy to digest

Still connected to the previous point, people understand a text 323% better if it’s accompanied by an illustration. This applies to infographics too, which is the combination of beautiful visuals and short-written copy. Thanks to the simple and easy to read format, people can read and understand infographics faster and better. 

3. Highly shareable

Thanks to its bite-sized nature, infographics are extremely shareable because they can fit on almost any platformㅡ websites, emails, social media platforms, and even on printed advertising material such as brochures and pamphlets. Thanks to this trait, infographics are three times more likely to be shared than any other kind of content.   

Five steps to backlink generation using infographics

Now that you know what makes infographics so effective, let’s learn how to use it properly to attract tons of backlinks to grow your website. Here’s the step by step process of using infographics for link building:

1. Content creation

The first step is to obviously create the infographic. Not just an infographic, but a valuable and useful one. For starters, don’t waste your money on creating fancy and expensive infographics. Using free and affordable infographic tools and platforms are fine, as long as you can provide valuable content. 

The more valuable your infographic content is, the more likely people are going to link back. Here are a few tips on creating content that’s valuable:

  • Content that attracts the most backlinks is usually the one that contains data statistics because every marketer needs them to back up their arguments. Conduct your own research, study, or survey and then present the findings via infographic.
  • If you don’t have the time or resources to conduct your own research, you can always make a compilation of data statistics from various sources and present them as one.
  • Creating an ultimate guide about a certain topic also attracts backlinks, because when writers don’t have enough space to explain about something, they can refer to your content for a deeper take on the subject. 

2. Infographic publication and submission

After creating the infographic, publish it on your site and infographic directory sites like Pinterest or Infographic Journal. When posting on your own site, remember that page speed is an actual ranking factor. So, make sure to optimize your page speed with these free tools. 

Moreover, submitting your work on infographic directories will give you free backlinks with relatively minimum effort, though some sites will charge you a certain amount of money to publish your infographic. Here’s the complete list of infographic sharing websites compiled by SEOblog, containing over 150 sites. 

3. Potential websites search

Besides infographic directories, you also have to aim to get your infographic published on other websites that have a similar niche to you. How? Well, you need to reach out to them. First, you need to search for the websites to reach out to. We recommend you to use tools like Ahrefs to compile tons of websites in an instant. 

It’s simple to use, just sign up, go to the “content explorer” section, type in your keyword, and then the tool will give you every web page on the internet that contains that particular keyword. For instance, if your infographic is about summer vacation, the result of the content explorer will show over 30 thousand web pages with that keyword:

Next, export those web page data and move it to Microsoft Excel or Google Spreadsheet to manage and curate it in an easier manner.

4. Email addresses collection

After curating the websites to see which fits to publish your infographic and which doesn’t, the next step is to collect the email addresses of people working on those websites. It could be a writer, content manager, editor or any person that’s responsible for the content of that website. 

Using tools like FindThatLead can help you collect the email because the tool has the ability to find email addresses based only on domain name and social media link (LinkedIn and Twitter only). It also allows users to verify an address to see whether it’s valid or not.

5. Email outreach campaign

With all the verified email addresses, now it’s time to do email outreach to promote your infographic. There are two ways to do it, the first one is by using automated email tools like Mailshake and the second one is by manually sending the emails one by one.

Each of the methods has its own benefits and weaknesses. Sending emails manually takes a longer time, but you’ll be able to personalize the email more. On the other hand, using automated email tools will allow you to send tons of emails in a short time, but the content of the email will be the same and generic.

Whatever your method of choice is, remember these tips to increase your email engagement and open rate:

  • Optimize it for mobile, because 46% of people open their email from mobile devices. 
  • Keep your subject line short, because shorter subject lines get much higher open rates
  • Include an emoji in your subject line if you can, because it helps you to stand out from other emails on the recipients’ inbox.
  • Personalize the email beyond just including the recipients’ names on the subject line, although it still helps to increase clickthrough rate.
  • Include a clear CTA at the end of the email, so that the audience knows what to do next.

One important thing to remember is that no one wants to publish your work for free, so you have to be prepared to give them something in return that benefits both of you. One of the widely used and most effective ways is to offer them a guest post. This way, the recipients get free content for their blogs and you gain a valuable backlink.

Conclusion

Backlinks are one of the deciding factors to determine whether you can rank first on the SERP or not. To gain backlinks only by creating valuable infographics is not enough, you also need to promote it. Manual email outreach is the way to go if you don’t want to spend a penny in generating backlinks. All you have to do is to look for potential websites, collect their email addresses, write interesting email copy and offer, and then send them one by one. If you’re still not sure how to make a proper infographic, these infographic templates could certainly help. 

Brian is a content writer of Milkwhale. He likes to write about infographic and video marketing, as well as other topics in the field of business and marketing.  

The post Five steps to generate tons of backlinks using infographics appeared first on Search Engine Watch.

Professional Content Creation Tips in 2020: Top 10 Tips

Written by: admin Date of published: . Posted in test

No matter what type of content you are producing, there are some content creation tips that are always going to ring true. On this page, we want to share a few of these tips with you. Bear these tips in mind, and we promise that you are going to turn into a far, far better writer as a result.

Spend time creating your content

One of the biggest mistakes you can make when it comes to producing content is to just write it and then hand it in right after. Proper content creation takes time. A lot of it. Even if you feel as if you understand a subject well, you will need at least a few days to produce something of high quality. If you are writing an essay, then a couple of weeks will be more than sufficient.

Read other people’s content

The best writers in the world are those who read a lot. The more you read, the better you will get as a writer. You will learn from other people. You won’t be copying other people, but you will be learning the way they string together their content. This applies to anything that you are writing. If you are writing blogs, then read some of the most popular blogs. If you are writing an essay, then read some top essays from people. If you are writing a book, then read books.

Use Grammarly

If you are producing content of any nature, then make sure that you use software like Grammarly. It will help to check your content to ensure that everything is structured well. You will be surprised at how many errors there are in your content, even if you read everything through properly. 

Edit your content

One of the reasons as to why you are going to need to spend a bit of time on your content is so that you can give yourself time to edit it. You can never, ever produce a quality piece of content if you do not put it through the editing process. It is impossible. We are not just talking about your standard spelling and grammar check here. We are telling you that you need to be ruthless when it comes to editing. Cut out ideas that don’t make sense. Restructure everything. After editing, your content is unlikely to look like anything you had before.

Focus your writing

This is especially true when it comes to creating web content, although it can also apply when it comes to academic work too. You want to ensure that your writing has a narrow focus. It is easier to read. It also makes it easier to research, and even easier to write. If you have a broad topic, then you are likely to go off on a tangent, and there is absolutely no way that you will be able to create anything of value like that.

Do your research

This is vital. If you are writing something, then dedicate a lot of time to research. Make sure that utilize several different sources (no, Wikipedia is not a source!). Jot down a ton of notes. Lots of notes. You may not use everything that you write down, but at least it is ‘there’ just in case you have a use for it. Some of the best writers will have tons and tons of notes that they can tap into at a moment’s notice. This is great if you are blogging because you will have an almost constant pool of ideas.

Go beyond the written word

This may not apply to academic writing as much, but if you are producing other forms of content, then you may want to go beyond the written word. Incorporate pictures and videos. Show different ways to share your content. You will have more people consuming it, which means more hits on your website. This will probably translate to more money in your pocket too. Go to Bid4papers if you think you are ready earning money writing.

Write every single day

The only way that you are going to get better at writing is if you force yourself to write every single day. Some days you are going to produce things which are terrible. However, force yourself to write every single day. Eventually, those ‘off’ days are going to be few and far between. You won’t be able to use everything that you produce, but at least you will be a better writer for the future.

You may want to try different writing styles and genres. You may even want to do some practice exercises. Just write. Improve yourself.

Jazz up your writing

Probably not useful for academic writing, but for other types of writing, try to make what you read interesting. Do not have anything read ‘dry’. People won’t want to read it. Create your own personality, and write in that style. Make it so people want to read what you have to write, rather than just reading a ton of useless facts.

Take Criticism

If somebody is critical of your writing, and it will happen, then learn to take the criticism. Use it to improve your writing in the future.


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