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Key Elements Of A Successful Outreach Email

Written by: admin Date of published: . Posted in test

In the 21st century, sending and receiving emails has become a routine for all of us. It does not matter if you are a marketer, entrepreneur, or a regular user, chances are you have to use email on the daily basis and not always you will be reaching out to someone you know.

Since email is the most common and convenient mean of communication, it is widely used for all kinds of correspondence, business, marketing, and other purposes. Therefore, quite often we receive and send messages to people we don’t know at all. That is what an outreach is. 

Outreach emails have their purpose for business and marketing and can bring you much benefit if you use them right. Such “cold” messages can help you attract customers and partners but here is the biggest challenge – you need to figure out how to make it not look like a simple spam and you need to get a response (reaction) from your recipients. With huge stacks of emails that a usual person receives every day, how to reach out to your audience in an efficient way and ensure that your messages are heard? We have defined the key elements for you to consider in order to create a successful outreach email.

What Are The Key Elements Of A Successful Outreach Email?

In fact, there are many aspects that should be considered. However, we have gathered the top five key elements that will help you create a killer outreach email!

1. Subject Line

A subject line of any email has to be clear, concise, catchy, and, most importantly, get right to the point of your message. A regular business person receives approximately 90 messages a day, so it is important to capture the recipient’s attention. Otherwise, your message will get lost. That’s what the subject line is for. A good subject line can make your email stand out from hundreds and raise your chances of being heard.

Image source: newoldstamp.com

2. Personalization

This is one of the most important elements of a good outreach message, so you need to make sure that your text is personalized to the recipient. 

This point does not apply only to your recipient’s details, not less important is to highlight your details as well. Try personalized design and add your logo. Find your own voice and don’t be afraid to show your creativity where it is appropriate.

3. Email Signature

One of the primary goals of sending an outreach message is to leave a lasting impression and get the desired feedback from the recipient, so you have to look professional. One of the most effective ways to leave a good impression is to add a customized <a href=”https://newoldstamp.com/blog/the-ultimate-guide-how-to-make-the-most-of-your-business-email-signatures/”>professional business email signature</a> at the end of your email. Here are a few benefits that you can get with its help:

  1. It conveys professionalism through each message you send
  2. It is an effective way to promote your blog, website, business, etc.
  3. It helps your recipient get to know you and your business better within a short time
  4. It also works as your online business card and helps spread a word about you as a professional.

Besides, a well-designed email signature helps you grab the attention of the people you are reaching out to.

Image source: newoldstamp.com

4. Call To Action

Grabbing the recipients’ attention, sharing what you have to say, and providing information about you make only a half of a successful outreach message. The rest depends on your call to action! At the end of your message, you should encourage your recipient to make a specific action, needed to reach your ultimate goal. Your goal can be any – to share important information, sell your product, make an offer, attract traffic to your website or anything else but there is only one thing that can help you get the desired result, it is a great call to action!

5. Time

The final but not less important element is time. You should never underestimate the value of an aptly timed message. Of course, it is hard to define the perfect timing for your outreach emails but if you do this, your messages will be much more effective! Try to figure out the current priorities of your recipient, for example, the launch of a new project or anything else, and do your best to tie your offer to that.


avatar

The post Key Elements Of A Successful Outreach Email appeared first on SiteProNews.

Key Elements Of A Successful Outreach Email

Written by: admin Date of published: . Posted in test

In the 21st century, sending and receiving emails has become a routine for all of us. It does not matter if you are a marketer, entrepreneur, or a regular user, chances are you have to use email on the daily basis and not always you will be reaching out to someone you know.

Since email is the most common and convenient mean of communication, it is widely used for all kinds of correspondence, business, marketing, and other purposes. Therefore, quite often we receive and send messages to people we don’t know at all. That is what an outreach is. 

Outreach emails have their purpose for business and marketing and can bring you much benefit if you use them right. Such “cold” messages can help you attract customers and partners but here is the biggest challenge – you need to figure out how to make it not look like a simple spam and you need to get a response (reaction) from your recipients. With huge stacks of emails that a usual person receives every day, how to reach out to your audience in an efficient way and ensure that your messages are heard? We have defined the key elements for you to consider in order to create a successful outreach email.

What Are The Key Elements Of A Successful Outreach Email?

In fact, there are many aspects that should be considered. However, we have gathered the top five key elements that will help you create a killer outreach email!

1. Subject Line

A subject line of any email has to be clear, concise, catchy, and, most importantly, get right to the point of your message. A regular business person receives approximately 90 messages a day, so it is important to capture the recipient’s attention. Otherwise, your message will get lost. That’s what the subject line is for. A good subject line can make your email stand out from hundreds and raise your chances of being heard.

Image source: newoldstamp.com

2. Personalization

This is one of the most important elements of a good outreach message, so you need to make sure that your text is personalized to the recipient. 

This point does not apply only to your recipient’s details, not less important is to highlight your details as well. Try personalized design and add your logo. Find your own voice and don’t be afraid to show your creativity where it is appropriate.

3. Email Signature

One of the primary goals of sending an outreach message is to leave a lasting impression and get the desired feedback from the recipient, so you have to look professional. One of the most effective ways to leave a good impression is to add a customized <a href=”https://newoldstamp.com/blog/the-ultimate-guide-how-to-make-the-most-of-your-business-email-signatures/”>professional business email signature</a> at the end of your email. Here are a few benefits that you can get with its help:

  1. It conveys professionalism through each message you send
  2. It is an effective way to promote your blog, website, business, etc.
  3. It helps your recipient get to know you and your business better within a short time
  4. It also works as your online business card and helps spread a word about you as a professional.

Besides, a well-designed email signature helps you grab the attention of the people you are reaching out to.

Image source: newoldstamp.com

4. Call To Action

Grabbing the recipients’ attention, sharing what you have to say, and providing information about you make only a half of a successful outreach message. The rest depends on your call to action! At the end of your message, you should encourage your recipient to make a specific action, needed to reach your ultimate goal. Your goal can be any – to share important information, sell your product, make an offer, attract traffic to your website or anything else but there is only one thing that can help you get the desired result, it is a great call to action!

5. Time

The final but not less important element is time. You should never underestimate the value of an aptly timed message. Of course, it is hard to define the perfect timing for your outreach emails but if you do this, your messages will be much more effective! Try to figure out the current priorities of your recipient, for example, the launch of a new project or anything else, and do your best to tie your offer to that.


avatar

The post Key Elements Of A Successful Outreach Email appeared first on SiteProNews.

Key Elements Of A Successful Outreach Email

Written by: admin Date of published: . Posted in test

In the 21st century, sending and receiving emails has become a routine for all of us. It does not matter if you are a marketer, entrepreneur, or a regular user, chances are you have to use email on the daily basis and not always you will be reaching out to someone you know.

Since email is the most common and convenient mean of communication, it is widely used for all kinds of correspondence, business, marketing, and other purposes. Therefore, quite often we receive and send messages to people we don’t know at all. That is what an outreach is. 

Outreach emails have their purpose for business and marketing and can bring you much benefit if you use them right. Such “cold” messages can help you attract customers and partners but here is the biggest challenge – you need to figure out how to make it not look like a simple spam and you need to get a response (reaction) from your recipients. With huge stacks of emails that a usual person receives every day, how to reach out to your audience in an efficient way and ensure that your messages are heard? We have defined the key elements for you to consider in order to create a successful outreach email.

What Are The Key Elements Of A Successful Outreach Email?

In fact, there are many aspects that should be considered. However, we have gathered the top five key elements that will help you create a killer outreach email!

1. Subject Line

A subject line of any email has to be clear, concise, catchy, and, most importantly, get right to the point of your message. A regular business person receives approximately 90 messages a day, so it is important to capture the recipient’s attention. Otherwise, your message will get lost. That’s what the subject line is for. A good subject line can make your email stand out from hundreds and raise your chances of being heard.

Image source: newoldstamp.com

2. Personalization

This is one of the most important elements of a good outreach message, so you need to make sure that your text is personalized to the recipient. 

This point does not apply only to your recipient’s details, not less important is to highlight your details as well. Try personalized design and add your logo. Find your own voice and don’t be afraid to show your creativity where it is appropriate.

3. Email Signature

One of the primary goals of sending an outreach message is to leave a lasting impression and get the desired feedback from the recipient, so you have to look professional. One of the most effective ways to leave a good impression is to add a customized <a href=”https://newoldstamp.com/blog/the-ultimate-guide-how-to-make-the-most-of-your-business-email-signatures/”>professional business email signature</a> at the end of your email. Here are a few benefits that you can get with its help:

  1. It conveys professionalism through each message you send
  2. It is an effective way to promote your blog, website, business, etc.
  3. It helps your recipient get to know you and your business better within a short time
  4. It also works as your online business card and helps spread a word about you as a professional.

Besides, a well-designed email signature helps you grab the attention of the people you are reaching out to.

Image source: newoldstamp.com

4. Call To Action

Grabbing the recipients’ attention, sharing what you have to say, and providing information about you make only a half of a successful outreach message. The rest depends on your call to action! At the end of your message, you should encourage your recipient to make a specific action, needed to reach your ultimate goal. Your goal can be any – to share important information, sell your product, make an offer, attract traffic to your website or anything else but there is only one thing that can help you get the desired result, it is a great call to action!

5. Time

The final but not less important element is time. You should never underestimate the value of an aptly timed message. Of course, it is hard to define the perfect timing for your outreach emails but if you do this, your messages will be much more effective! Try to figure out the current priorities of your recipient, for example, the launch of a new project or anything else, and do your best to tie your offer to that.


avatar

The post Key Elements Of A Successful Outreach Email appeared first on SiteProNews.

Key Elements Of A Successful Outreach Email

Written by: admin Date of published: . Posted in test

In the 21st century, sending and receiving emails has become a routine for all of us. It does not matter if you are a marketer, entrepreneur, or a regular user, chances are you have to use email on the daily basis and not always you will be reaching out to someone you know.

Since email is the most common and convenient mean of communication, it is widely used for all kinds of correspondence, business, marketing, and other purposes. Therefore, quite often we receive and send messages to people we don’t know at all. That is what an outreach is. 

Outreach emails have their purpose for business and marketing and can bring you much benefit if you use them right. Such “cold” messages can help you attract customers and partners but here is the biggest challenge – you need to figure out how to make it not look like a simple spam and you need to get a response (reaction) from your recipients. With huge stacks of emails that a usual person receives every day, how to reach out to your audience in an efficient way and ensure that your messages are heard? We have defined the key elements for you to consider in order to create a successful outreach email.

What Are The Key Elements Of A Successful Outreach Email?

In fact, there are many aspects that should be considered. However, we have gathered the top five key elements that will help you create a killer outreach email!

1. Subject Line

A subject line of any email has to be clear, concise, catchy, and, most importantly, get right to the point of your message. A regular business person receives approximately 90 messages a day, so it is important to capture the recipient’s attention. Otherwise, your message will get lost. That’s what the subject line is for. A good subject line can make your email stand out from hundreds and raise your chances of being heard.

Image source: newoldstamp.com

2. Personalization

This is one of the most important elements of a good outreach message, so you need to make sure that your text is personalized to the recipient. 

This point does not apply only to your recipient’s details, not less important is to highlight your details as well. Try personalized design and add your logo. Find your own voice and don’t be afraid to show your creativity where it is appropriate.

3. Email Signature

One of the primary goals of sending an outreach message is to leave a lasting impression and get the desired feedback from the recipient, so you have to look professional. One of the most effective ways to leave a good impression is to add a customized <a href=”https://newoldstamp.com/blog/the-ultimate-guide-how-to-make-the-most-of-your-business-email-signatures/”>professional business email signature</a> at the end of your email. Here are a few benefits that you can get with its help:

  1. It conveys professionalism through each message you send
  2. It is an effective way to promote your blog, website, business, etc.
  3. It helps your recipient get to know you and your business better within a short time
  4. It also works as your online business card and helps spread a word about you as a professional.

Besides, a well-designed email signature helps you grab the attention of the people you are reaching out to.

Image source: newoldstamp.com

4. Call To Action

Grabbing the recipients’ attention, sharing what you have to say, and providing information about you make only a half of a successful outreach message. The rest depends on your call to action! At the end of your message, you should encourage your recipient to make a specific action, needed to reach your ultimate goal. Your goal can be any – to share important information, sell your product, make an offer, attract traffic to your website or anything else but there is only one thing that can help you get the desired result, it is a great call to action!

5. Time

The final but not less important element is time. You should never underestimate the value of an aptly timed message. Of course, it is hard to define the perfect timing for your outreach emails but if you do this, your messages will be much more effective! Try to figure out the current priorities of your recipient, for example, the launch of a new project or anything else, and do your best to tie your offer to that.


avatar

The post Key Elements Of A Successful Outreach Email appeared first on SiteProNews.

Video SEO: New tool by Trint helps make spoken words in videos crawlable

Written by: admin Date of published: . Posted in test

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.

The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.

Video to dominate traffic and SERPs

In two years, video content is expected to make up 80% of online traffic. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways, depending on device used and the type of content that is searched for.

To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.

A search engine indexing a page with a video published in the player will be able to record all the words from the attached transcript and show the spoken words in search results.

The transcript functionality is interactive. Users can click on a word and the tool will navigate to that part of the video. It auto-scrolls as the video plays and you can easily follow along or view the text without image and/or sound.

I gave the searchability of the above Elon Musk video a quick test by Googling “we have an amazing product to show you tonight.” Indeed, the page on the Trint site which is hosting the video ranks very well – just below some news sites which have manually taken some quotes from Musk’s presentation. It is also worth noting that the embed in this instance is a fair way down the page.

Benefits for news sites and marketers

To date, manual transcription has been a very laborious and timely job. Understandably, taking time on such a task for SEO benefit is not necessarily a big priority for journalists. The Trint Player can do this job for them with minimal legwork from the user – and with 99% accuracy according to the press materials. Trint already boasts enterprise clients in The Associated Press, NBCUniversal, The Washington Post, Vice News and Der Spiegel.

It is also easy to see the potential for marketers and brands keen to get the most from their video content. According to Vidyard, 83% of marketers say video is becoming more important to them. Webinars and demos – precisely the types of videos which include a lot of unique content – are the most common types of video marketers are investing in.

Looking beyond YouTube

The player has been available to Trint customers in beta since February. It is currently compatible with videos published on YouTube and the company is awaiting feedback from users before exploring compatibility with other video hosting sites.

It builds on existing work the company have been doing with their productivity platform which uses automated transcription to change the way professionals work with audio/video to produce content and insights.

The company has been backed by Google Digital News Innovation Fund and the Knight Enterprise Fund. The launch of the Trint Player comes on the heels of the business closing $4.5 million in Series A funding, with follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures, as well as institutional investors including TechNexus and The Associated Press.

The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.

Video SEO: New tool by Trint helps make spoken words in videos crawlable

Written by: admin Date of published: . Posted in test

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.

The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.

Video to dominate traffic and SERPs

In two years, video content is expected to make up 80% of online traffic. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways, depending on device used and the type of content that is searched for.

To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.

A search engine indexing a page with a video published in the player will be able to record all the words from the attached transcript and show the spoken words in search results.

The transcript functionality is interactive. Users can click on a word and the tool will navigate to that part of the video. It auto-scrolls as the video plays and you can easily follow along or view the text without image and/or sound.

I gave the searchability of the above Elon Musk video a quick test by Googling “we have an amazing product to show you tonight.” Indeed, the page on the Trint site which is hosting the video ranks very well – just below some news sites which have manually taken some quotes from Musk’s presentation. It is also worth noting that the embed in this instance is a fair way down the page.

Benefits for news sites and marketers

To date, manual transcription has been a very laborious and timely job. Understandably, taking time on such a task for SEO benefit is not necessarily a big priority for journalists. The Trint Player can do this job for them with minimal legwork from the user – and with 99% accuracy according to the press materials. Trint already boasts enterprise clients in The Associated Press, NBCUniversal, The Washington Post, Vice News and Der Spiegel.

It is also easy to see the potential for marketers and brands keen to get the most from their video content. According to Vidyard, 83% of marketers say video is becoming more important to them. Webinars and demos – precisely the types of videos which include a lot of unique content – are the most common types of video marketers are investing in.

Looking beyond YouTube

The player has been available to Trint customers in beta since February. It is currently compatible with videos published on YouTube and the company is awaiting feedback from users before exploring compatibility with other video hosting sites.

It builds on existing work the company have been doing with their productivity platform which uses automated transcription to change the way professionals work with audio/video to produce content and insights.

The company has been backed by Google Digital News Innovation Fund and the Knight Enterprise Fund. The launch of the Trint Player comes on the heels of the business closing $4.5 million in Series A funding, with follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures, as well as institutional investors including TechNexus and The Associated Press.

The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.

Video SEO: New tool by Trint helps make spoken words in videos crawlable

Written by: admin Date of published: . Posted in test

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.

The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.

Video to dominate traffic and SERPs

In two years, video content is expected to make up 80% of online traffic. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways, depending on device used and the type of content that is searched for.

To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.

A search engine indexing a page with a video published in the player will be able to record all the words from the attached transcript and show the spoken words in search results.

The transcript functionality is interactive. Users can click on a word and the tool will navigate to that part of the video. It auto-scrolls as the video plays and you can easily follow along or view the text without image and/or sound.

I gave the searchability of the above Elon Musk video a quick test by Googling “we have an amazing product to show you tonight.” Indeed, the page on the Trint site which is hosting the video ranks very well – just below some news sites which have manually taken some quotes from Musk’s presentation. It is also worth noting that the embed in this instance is a fair way down the page.

Benefits for news sites and marketers

To date, manual transcription has been a very laborious and timely job. Understandably, taking time on such a task for SEO benefit is not necessarily a big priority for journalists. The Trint Player can do this job for them with minimal legwork from the user – and with 99% accuracy according to the press materials. Trint already boasts enterprise clients in The Associated Press, NBCUniversal, The Washington Post, Vice News and Der Spiegel.

It is also easy to see the potential for marketers and brands keen to get the most from their video content. According to Vidyard, 83% of marketers say video is becoming more important to them. Webinars and demos – precisely the types of videos which include a lot of unique content – are the most common types of video marketers are investing in.

Looking beyond YouTube

The player has been available to Trint customers in beta since February. It is currently compatible with videos published on YouTube and the company is awaiting feedback from users before exploring compatibility with other video hosting sites.

It builds on existing work the company have been doing with their productivity platform which uses automated transcription to change the way professionals work with audio/video to produce content and insights.

The company has been backed by Google Digital News Innovation Fund and the Knight Enterprise Fund. The launch of the Trint Player comes on the heels of the business closing $4.5 million in Series A funding, with follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures, as well as institutional investors including TechNexus and The Associated Press.

The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.

Video SEO: New tool by Trint helps make spoken words in videos crawlable

Written by: admin Date of published: . Posted in test

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.

The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.

Video to dominate traffic and SERPs

In two years, video content is expected to make up 80% of online traffic. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways, depending on device used and the type of content that is searched for.

To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.

A search engine indexing a page with a video published in the player will be able to record all the words from the attached transcript and show the spoken words in search results.

The transcript functionality is interactive. Users can click on a word and the tool will navigate to that part of the video. It auto-scrolls as the video plays and you can easily follow along or view the text without image and/or sound.

I gave the searchability of the above Elon Musk video a quick test by Googling “we have an amazing product to show you tonight.” Indeed, the page on the Trint site which is hosting the video ranks very well – just below some news sites which have manually taken some quotes from Musk’s presentation. It is also worth noting that the embed in this instance is a fair way down the page.

Benefits for news sites and marketers

To date, manual transcription has been a very laborious and timely job. Understandably, taking time on such a task for SEO benefit is not necessarily a big priority for journalists. The Trint Player can do this job for them with minimal legwork from the user – and with 99% accuracy according to the press materials. Trint already boasts enterprise clients in The Associated Press, NBCUniversal, The Washington Post, Vice News and Der Spiegel.

It is also easy to see the potential for marketers and brands keen to get the most from their video content. According to Vidyard, 83% of marketers say video is becoming more important to them. Webinars and demos – precisely the types of videos which include a lot of unique content – are the most common types of video marketers are investing in.

Looking beyond YouTube

The player has been available to Trint customers in beta since February. It is currently compatible with videos published on YouTube and the company is awaiting feedback from users before exploring compatibility with other video hosting sites.

It builds on existing work the company have been doing with their productivity platform which uses automated transcription to change the way professionals work with audio/video to produce content and insights.

The company has been backed by Google Digital News Innovation Fund and the Knight Enterprise Fund. The launch of the Trint Player comes on the heels of the business closing $4.5 million in Series A funding, with follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures, as well as institutional investors including TechNexus and The Associated Press.

The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.

Video SEO: New tool by Trint helps make spoken words in videos crawlable

Written by: admin Date of published: . Posted in test

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.

The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.

Video to dominate traffic and SERPs

In two years, video content is expected to make up 80% of online traffic. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways, depending on device used and the type of content that is searched for.

To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.

A search engine indexing a page with a video published in the player will be able to record all the words from the attached transcript and show the spoken words in search results.

The transcript functionality is interactive. Users can click on a word and the tool will navigate to that part of the video. It auto-scrolls as the video plays and you can easily follow along or view the text without image and/or sound.

I gave the searchability of the above Elon Musk video a quick test by Googling “we have an amazing product to show you tonight.” Indeed, the page on the Trint site which is hosting the video ranks very well – just below some news sites which have manually taken some quotes from Musk’s presentation. It is also worth noting that the embed in this instance is a fair way down the page.

Benefits for news sites and marketers

To date, manual transcription has been a very laborious and timely job. Understandably, taking time on such a task for SEO benefit is not necessarily a big priority for journalists. The Trint Player can do this job for them with minimal legwork from the user – and with 99% accuracy according to the press materials. Trint already boasts enterprise clients in The Associated Press, NBCUniversal, The Washington Post, Vice News and Der Spiegel.

It is also easy to see the potential for marketers and brands keen to get the most from their video content. According to Vidyard, 83% of marketers say video is becoming more important to them. Webinars and demos – precisely the types of videos which include a lot of unique content – are the most common types of video marketers are investing in.

Looking beyond YouTube

The player has been available to Trint customers in beta since February. It is currently compatible with videos published on YouTube and the company is awaiting feedback from users before exploring compatibility with other video hosting sites.

It builds on existing work the company have been doing with their productivity platform which uses automated transcription to change the way professionals work with audio/video to produce content and insights.

The company has been backed by Google Digital News Innovation Fund and the Knight Enterprise Fund. The launch of the Trint Player comes on the heels of the business closing $4.5 million in Series A funding, with follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures, as well as institutional investors including TechNexus and The Associated Press.

The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.

Colorado Springs SEO Power Tips For Increasing Conversions

Written by: admin Date of published: . Posted in test

Search Engine Optimization or SEO is not just around for your website to reach the top search results of search engines. When you achieve this, there is still a more significant end goal, which is for your traffic to turn into positive conversions. Conversions refer to your website visitors not just staying stagnant as mere visitors, but are those who are converted into clients.

Wherever you are in the world, numerous companies offer this kind of service about digital marketing. Colorado Springs is no exception. You’re in the right place because, here, you will learn some of the SEO power tips from one of the best SEO agencies in Colorado on how you can increase your page conversion rate.

1. Create Dynamic Content

When it comes to digital marketing, particularly SEO, you really cannot go wrong with the creation of dynamic content. But what exactly is the standard set by “dynamic”? This refers to content that is relevant, reputable, and poses answers to the most common problems searched for by Internet users today. Your content also has to be engaging, such that it is as if you are having a friendly conversation with your readers. Do not be too technical, and refrain from using confusing terms lest you lose your readers.

When your content is dynamic and engaging, your audience will feel that you are a human being, and that you are someone they can relate to. Because you can identify with them, you can positively and strategically persuade these site visitors into becoming paying clients as well. This way, you have just increased your conversion rate.

2. Insert Links On Your Site

Link building is one of the most foolproof ways for you to have increased conversions coming into your site. As much as possible, have around two to four links in each of your content. When you do this, your readers get a strong impression that you are professional because you are linking with other professional sites as well. Additionally and even more importantly, the more sites that you link to, the higher the chances that these other sites will do the same for you. Hence, this is an excellent marketing strategy for you to drive more traffic into your website, thereby increasing the chances of your site having conversions as well.

3. Do Not Be Afraid To Use Media

One of the most common mistakes done by websites in their SEO campaigns is that they are too afraid to incorporate images and videos on their websites. There is a good reason for this, however, and that is because most website owners also fear that these videos and images will slow down the page loading speed of their site, thereby driving potential traffic away. Yes, this may happen, but this doesn’t mean that you have to avoid having images and videos altogether. Just do so sparingly and with caution.

SEO experts suggest having at least one image or one video per content. If you are not confident in executing this on your own, you may opt to hire the services of a web design Colorado Springs firm. When you incorporate photos and videos to your website, your visitors are likely to be more interested in your page. Hence, the next time that they need something, it is easier for them to remember your site, as they can associate certain products with the photos that you posted.

A bonus tip is to post headshots or people photos from time to time. These types of photos have the benefit of making your site feel more human and relatable, thus encouraging your regular site visitors to patronize your website and whatever services or products you offer, and more.

4. Use Alt Tags

An alt tag is one aspect of SEO that is easily taken for granted. When you incorporate photos into your website, it is essential for you to have alt tags on these photos. These refer to the alternative text descriptions that are like captions on your photos that tell users what the picture is about.

Supposing a viewer is browsing from a source where the Internet connection isn’t strong enough to load these photos. Without these alt tags, there is no way for the user to determine what the picture is about. Hence, the tendency is for them to close your site and search for another website instead. If you had alt tags, you wouldn’t have lost this traffic, which could’ve also been easily converted into clients.

A bonus tip for alt tags is for you to put in keywords on these text descriptions as well. The more keywords on your website, the higher the chances of search engine crawlers to read through these keywords, thereby landing your page on the top of search results. The higher your page landing, the more traffic to your site, which means more chances of positive conversions as well.

Conclusion

Now that you have these tips from a Colorado Springs expert, it is safe for you to say that increasing your page conversions isn’t that hard and impossible, after all. As daunting as it may seem, it is still doable. 


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Nathan runs an online digital marketing blog and enjoys writing about information that can help others in this niche. He’s always believed that to be successful you have to be knowledgable in your field of industry. If he’s not writing, he’s working on building high start-up business.

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