Author Archive

Ranking a Product in Amazon

Written by: admin Date of published: . Posted in test

The aim of all Amazon product listings is to rank them on the first page to eventually get to number one. 

Here are 4 of the main points you need to know about ranking a product in Amazon:

Keyword Research

First and foremost, you need to know what keywords you want to rank your product for. You need to list your product for keywords that are actively being searched for by consumers.

The more accurate that your keywords describe your product, the easier it becomes to optimize your Amazon product listing.

In an ideal world, you would use keywords with high search volume and low competition but this isn’t always possible. Some keywords can be very competitive, meaning established sellers will already have an advantage.

Try and be specific as possible for your keywords to give them increased visibility in the search results. Long-tailed keywords often work the best as they tend to be far more unique than a two-word keyword.

Optimize Product Listing

Once you have your keywords, your product listing must be in the best shape to climb the Amazon rankings and increase sales.

Start with the product title. This MUST have your product’s primary keyword. Also, include your brand name in the product title; this may become a keyword in itself – think Coca-Cola and Pepsi.

Next, you must optimize your bullet points. This section is where you describe why consumers must buy your product as opposed to describing what the product is and does. Your keywords are also important in this section too. Keep them clear and easy to read; consumers love to read bullet points rather than never-ending paragraphs!

Finally, you must have high-quality product images. After all, if your product doesn’t look great, it’s unlikely anyone will buy it in the first place. Amazon also has their own guidelines when it comes to product images, including what they should and shouldn’t contain, so make sure you are compliant. 

Sales

At the end of the day, the number one method of increasing product rankings in Amazon is through sales. This is particularly important for competitive markets.

If you’re just starting out, it can be tough to get organic sales but there are methods you can use to help get the ball rolling.

Affiliates can help you drive sales to your Amazon product. Of course, affiliates often need an incentive to participate (usually in the form of commission or flat fee) but it’s worth paying, especially if they have a responsive audience.

Influencer marketing can also help you increase external traffic to your Amazon product and increase sales. Outreach to influencers in social media that are relevant to both yours and their field, otherwise it makes no sense. However, do your research. If you are going to use an influencer, they must have a responsive audience.

Amazon Product Reviews

These are crucial for ranking products in Amazon. Product reviews act as social proof and play a huge role in conversions. You must try and get as many positive reviews as you can. This will help you climb rankings, provide more social proof which leads to more sales, which leads to higher rankings, and so on and so forth.

Now saying this, you may be tempted to try and post your own fake reviews and trick Amazon into thinking they are genuine. Tip: DO NOT DO THIS! Amazon hasn’t become a $1 trillion company without knowing a thing or two. You will be found out and you could even get your Amazon Seller Central account banned.

Instead, leverage automated emails to request feedback from a sale. Sometimes all you need to do is ask the customer.


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Tom Buckland is the founder of Amazon SEO Consultant & HQ SEO – An organic marketing agency helping businesses grow through the Amazon channel.

The post Ranking a Product in Amazon appeared first on SiteProNews.

How to Use Content Marketing and Influencer Marketing for Best Results

Written by: admin Date of published: . Posted in test

The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming brands. Each of them is busy trying to carve a niche in the minds and hearts of their Internet-loving audience/prospective customers. These customers/members of the audience have their own favorite social media stars and they absolutely love to watch them and follow their lifestyle. Falling for this trend, brands have embraced Influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

You would be amazed to learn that Influencer marketing will become a $10 billion industry by 2020. Every brand seems to be ready to invest in Influencer marketing and in fact, they are now becoming competitive in the pursuit of trying to seal partnerships with their favorite influential celebrities. These influential celebrities are in demand and given their online reputation and popularity, brands are striving to cash in on the trend and drive promotion for their products/services. 

What is Influencer Marketing?

If you are not aware of this marketing lingo, here is a brief definition. Influencer marketing is a new form of marketing widely used by brands where they hire Internet superstars/ Youtubers/ Instagram Celebrities/ Viners/ Facebook & LinkedIn Influencers and other popular bloggers who are widely followed by people. 

These individuals have influence over potential customers and they drive your brand’s message to the larger market. As per a report, 22% of 18-34 year-olds made a large purchase after seeing an online influencer endorsing the item. So, as a Brand, you need to begin by identifying, researching, engaging and supporting the people who can create high-impact conversations with customers.

Assessing the prerequisites

Given all the rage caught by the method of Influencer marketing, it is absolutely fine if you are trying to get on the bandwagon and get started with Influencer marketing for your own brand. However, before you board the train, it is essential that you do the preliminary work and ask yourself certain questions.

You must determine the goals for this influencer content. Also, you should be able to assess if this investment is going to be reasonable for your brand? You will have to figure out the metrics that you will employ to calculate the ROI on this investment. It is very crucial to understand that before you move ahead and pick your influencers, you need to pick your goal for the content they will be pushing out and the metrics that will be employed to ascertain the performance on this campaign.

You should focus on the following once you are done answering the obvious questions above.

  • Picking the right influencer and channel
  • Building trust
  • Focusing on authenticity
  • Measuring ROI

Now, it’s time to talk about how you can approach Influencer marketing for the marketing of your content so as to drive maximum conversions.

Choosing your influencer(s)

This is the most important step in your big leap towards Influencer marketing strategy. Similar to the manner where we assess all our requirements before starting a website, choosing  influencers on such a basis is crucial. Once you begin the hunt, you will come across different kinds of influencers who enjoy a gracious social media following and are quite popular with the masses. It is going to be a task to assess their credibility and reach so that you can determine their candidacy to help promote your content.

Be careful about fake influencers with a huge user following which is paid for. There are many other tricks that these wannabe influencers employ to increase their follower count. Simply put, their profiles are inflated by fake followers. Regardless of the number of followers on their social media accounts, these fake influencers have no target audience for you. So, beware of fake influencers.

If you are a small brand which is working towards success and would like to go for influencer marketing, you can move ahead with micro or nano influencers. Their fees are typically low, given their follower count in comparison to big influencers. By working with them, you still get to access a genuine set of their audience and hence, make the most of your budget.

Once you have chosen your influencers, make sure that you work out legit work terms with them on paper and make sure that all working terms and conditions have been well laid out and there is absolute transparency in the agreement. This will make sure that you and the influencer continue to share a cordial work relationship without any hiccups.

Creating specific campaigns that let Influencers get into action

Once your influencers are on-board with your marketing requirements, you must create a very specific marketing campaign that can let them unleash their influence for your offering. 

The right influencer marketing campaigns will amplify the performance of the content, organically. Work to implement a social media and content marketing plan which repurposes and boosts influencer content in order to keep your campaigns fresh, and consistently in-front of a whole new audience.

When you are working with multiple influencers at the same time, you can create parallel campaigns for them. This will send out a subtle message that your brand is everywhere and that everyone is using it.

Content for Influencers

This is yet another crucial tip – using content marketing and Influencer marketing for best results. Creating the right kind of content for a certain influencer will help you boost the conversions that you have aimed for. At the beginning of this influencer relationship, it is recommended that you craft the content for them to push out. Once they understand the pattern, you can work with them to create content that really appeals to their followers. Now it’s time for providing these chosen influencers with the right tools so that they can begin promoting your content and drive conversion.

Setting goals for this Influencer campaign

 

Before setting the engine in motion, you and your influencers need to be aware of the expectations for this working relationship. It should be obvious that you can’t tie them down in a manner similar to a sales target but asking for a little accountability will do no harm. Marketers state that engagement is the most common metric to their success using influencer marketing. You will need to maintain oversight to ensure influencers follow all applicable regulations, but don’t pull them back from exercising creativity. 

Monitoring and measuring the ROI

Determining the performance of your influencers in their individual marketing campaigns should be your priority. You can weigh the performance of factors like the number of pieces of content produced, impressions received, signups, social media followings, or the number of times unique discount codes have been used to get quantifiable measurements. You can also host a Live experience to see social amplification in real time.  Use tools like Meltwater, Klear, Traackr, and Dealspotr among others to monitor and measure the ROI.

Wrapping up

The popularity of Influencer marketing is soaring higher than ever. Brands like Huda Beauty show us how a million dollar business can be born using individuals who are capable of influencing their large number of followers. This holds true for all your content marketing campaigns as well. By using the tips and directives mentioned above, you can effectively use Content Marketing and Influencer Marketing for best results.


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Madan Pariyar, a digital marketing strategist helping clients to resolve their website woes. When not busy with all things, you may find me occasionally watching movies, traveling and spending time with my family.

The post How to Use Content Marketing and Influencer Marketing for Best Results appeared first on SiteProNews.

What Were the Biggest Digital Marketing Trends During 2018?

Written by: admin Date of published: . Posted in test

There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential.

As the years go by, technology continues to advance and digital marketing trends continue to change. 2018 introduced some new trends in digital marketing that have changed the way businesses create content and engage their audience.

In this post, we will cover the biggest 2018 marketing trends and how you can utilize them in 2019 to grow your business. Let’s begin!

Why Is Digital Marketing So Important?

Digital marketing is a necessary way to attract more traffic to a website. As a business owner, you want to know how to better connect with your customers and figure out the best way to reach out to prospective clients. Digital marketing is especially important for small businesses who may not be able to afford flashy traditional ads. It gives them a way to be competitive without going bankrupt.

Whether you have an e-commerce store or a blog, several benefits come with marketing your business digitally. If you don’t stay up to date with trends, your company will be left behind and taken over by competitors. Utilizing these trends will benefit in so many ways, some of them including:

  • Increased visibility
  • Larger reach
  • More traffic to website
  • Increased revenue

As we’ve mentioned, digital marketing helps level the playing field for smaller businesses. Huge companies like Walmart, Starbucks, and Amazon have taken over huge swaths of the market. Hundreds of local mom-and-pop stores are being wiped out.

Digital marketing provides hope for these small businesses. It allows them to hold a top-ranking position on search engines among hundreds of other similar businesses. Of course, in order to do so, business owners need to inform themselves about how digital marketing works and stay up to date with trends and innovations.

So without further to do, here are the 2018 marketing trends that had the greatest impact.

1. The Integration of Augmented Reality in Social Media

Every year our smartphones and social apps better integrate with augmented reality (AR), giving us a great way to better engage with consumers. The perfect example of an AR experience is Pokémon Go, where users can see their favorite characters jumping around in their own hometown.

Facebook, Instagram, and Snapchat are all being taken over by AR. On Snapchat, users can add filters to their photos or play games with other users. The app also allows brands to promote themselves through the new Shoppable AR feature.

Launched in April of 2018, Shoppable AR lenses allow brands to do one of three things. They can prompt users to install an app, watch a video, or view a product or website. For example, an Adidas Snapchat lens let users’ snap pics of their faces covered with a cool, Tron-like grid while prompting them to visit the Adidas online store.

Without a doubt, AR is a digital marketing trend that will continue through 2019. It’s not a good fit for every business, but it works well for retailers trying to target young adult audiences.

2. Influencer Marketing 

There are 3 types of influencers that you want to be aware of. These are celebrities, bloggers, and micro-influencers. It will be difficult to get a celebrity to advertise your business. Bloggers are much more accessible. You will be surprised at how active some bloggers are on social media and the number of equally active followers that they have.

Say you have a friend who is a fitness blogger. This happens to be related to your business, which sells running shoes. Ask them for a shout out or to review your products on their site. Bloggers have loyal viewers who will try out a new product if they say that it’s worth it!

Influencer marketing is here to stay because consumers are becoming skeptical of brands. They might not trust you, but they will trust their favorite YouTuber, blogger, or Twitter account.

3. Live Video

When done right, this tactic can be great for your business. Videos are more engaging than text or static images, and 2018 saw a surge in the popularity of live video. Not only are live videos easier to make and less expensive to produce, but your audience can interact with your content in real time.

Facebook Live is one of the best live streaming tools for businesses. You can host an AMA (ask me anything), show live footage of an event, or give your audience a behind the scenes look at your business.

4. Personalization is Here to Stay

We are talking about personalization within all stages of sales. You want to customize landing pages according to your viewers. Email marketing is a great place to start. When you enable this digital marketing strategy, you’re making future messages sent to your customers more personal.

For example, if someone bought a dress from your online fashion store, you could add them to an email segment called “Customers who purchased dresses”. Now, you have an idea of what they like and can tailor future messaging to increase your chances of another sale.

Emails are also a great way to make subscribers aware of an upcoming promotion. People look forward to these emails since there are usually discounts that they’ll want to take advantage of. Giving your messages a personal touch is a great way to better connect with past clients and reach out to prospective ones.

5. Search Engine Optimization

SEO will never get old. You need it to attract new leads to your e-commerce site and rank higher up on search engine results pages. Learning the right strategies and guidelines within this industry will bring new visitors, leads, and conversions. Since the rules of SEO are always changing, you need to keep up with trends to stay on top of your business.

Aside from optimizing your site, there are some other ways you can market yourself. Here are some additional digital marketing techniques that were popular during 2018 that are here to stay:

  • Google AdWords – This needs to be in your digital marketing strategy if it isn’t already. This is perfect for businesses that want to display ads on Google. It is largely focused on keywords. Training in digital marketing to learn Google AdWords is worth considering if you want to see significant growth in your business’s revenue.
  • Chatbots – This feature has gotten a lot of hype in 2018, and for good reason! A chatbot is an easy way to answer customer questions and comments. They are used to engage as well as solve customer service issues. If you set up the bot correctly, it’s very difficult for customers to tell if they’re talking to a real person or a bot.
  • Surveys – This is another trend that is here to stay. Surveys are one of the best ways to obtain feedback from customers. They can be given out in person or digitally, whichever you prefer. To ensure your clients complete the survey, offer some type of discount that they can use on their next visit.
  • Online Reviews – Encourage customers to leave an online review. This will make your business more credible. Positive reviews will only keep traffic flowing to your store. If you get a negative review, reach out to the reviewer to find out how you can fix it.

Catch Up on Digital Marketing Trends for 2019

With everything moving so fast, it can be hard to tell what trends are meaningful and what ones don’t have long-term value. Imparture marketing training can help you stay caught up in this fast-paced industry. It can also make you better able to spot promising new tactics. If you’re not very tech savvy or familiar with digital marketing at all, there are courses you can take advantage of to learn.

During a typical digital marketing workshop, you will learn how to stay on top of the latest developments and use them to your advantage. Instructors are experienced and know what they’re doing, so make sure to ask plenty of questions.

Just starting off? Don’t worry about your skill level. Absolutely anyone can benefit from a digital marketing course. Most providers offer both traditional classroom settings or online webinars so that anyone can take advantage of training in digital marketing and grow their online presence.

Conclusion

As you can see, the opportunities that digital marketing presents are endless! We hope these digital marketing strategies have given you a better idea of how you can further grow your business this upcoming year. There are so many ways to give your business that boost it needs. Try starting with some of these strategies!


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Tom is the techie running a digital agency offering online marketing consultation to companies such as Imparture, based in London. With over a decade working in the SEO industry, what he doesn’t know about SEO isn’t worth knowing. His experience ranges from working with leading agencies, leading client consultations and affiliate marketing.

The post What Were the Biggest Digital Marketing Trends During 2018? appeared first on SiteProNews.

Mobile search and video in 2019: How visible are you?

Written by: admin Date of published: . Posted in test

Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers.

A quick look at our Twitter feed is testament to that.

Last month I argued that YouTube channels could – and should – be optimized in much the same way as our videos and websites.

And Ann Smarty’s 5 YouTube optimization tips to improve your video rankings is worth a look if you want to ensure your videos are really sticking out from the crowd.

But in 2019 are there any other considerations for ensuring that our videos are visible?

We know that Google frequently tweaks its algorithm and we should assume that YouTube does too. We also know the habits of searchers and viewers change as time passes.

Today I want to turn our attention to video search visibility in the mobile context. After all, most of our search activity is mobile and most of our video viewing activity is as well. How should this affect the way we approach SEO for our video content?

How much search activity is mobile?

US-centric statistics from Statista show just how much the mobile share of organic searches has grown in the past few years.

During Q3 2013 27% of searches were made on mobile compared to 73% on desktop, but by Q3 2018 things were firmly weighted the other way.

Now, at least 56% of searches are being accounted for by mobile.

graph showing how much the mobile share of organic searches has grown in the last couple years

How much video viewing is mobile?

With more search activity happening on mobile, can we expect the same of video activity? The short answer is: yes.

According to eMarketer, more than 80% of video viewing is expected to be on mobile in 2019.

This is up 10% in just three years and it looks like it will keep growing.

mobile video viewers and penetration worldwide, from 2016 to 2021

YouTube videos on Google – differences between desktop and mobile

So with more people searching for, and viewing, video on their handheld devices, do we need to think a little differently about how we optimize this content?

It seems logical that Google might present video differently on mobile compared to desktop. But initial differences appear to be very small – at least for the search phrase I use as an example here, ‘top youtube videos of 2018.’

search for "top youtube videos of 2018" on desktop

search for "top youtube videos of 2018" on mobile

On both desktop and mobile, the video results for this keyphrase appear presented in a carousel in around position 3 of the SERPs. Position 1 is given over to an infobox taken from an AdWeek ‘top 10’ style article and position 2 is a ‘People also ask’ box.

The first three videos that are viewable in this carousel are the same across devices – the leftmost being an embedded video in a VentureBeat article and the others being from YouTube. So Google might not be ranking things particularly differently depending on whether we search from desktop or mobile. But one instantly noticeable difference is the need to click (to scroll through the carousel) once on mobile in order to view the rightmost result and even half of the central result. In this case, the VentureBeat video certainly wins on instant visibility.

Another recent feature Google is including for video in its mobile SERPs is the preview

If a user scrolls to the video carousel and stops momentarily, the video begins to play silently showing selected moments. If we compare this to desktop – where the videos are static until played – mobile video SERPs are perhaps less likely to be clicked upon depending on the thumbnail it has.

The lesson for content creators here is to ensure the visual quality of your video is good throughout – you can’t simply depend on your colorful custom thumbnail to get these kinds of clicks.

While the video carousels in the Google SERPs are very similar on desktop and mobile, there are other ways video is presented which are notable.

mobile search results showing a video carousel in line with text results

This mobile video listing appears in-line with the text results much the same as a conventional desktop listing.

Note that it doesn’t include the video’s description, rather opting to show who has uploaded the content and when it was posted. Subsequently, the title and thumbnail are massively important for indicating to the user that this content is relevant to them. But the name of the channel and the freshness of content will also help that decision be made.

In this case, ‘Top Trending’ as a brandname is itself very relevant for our query – and we can also see how fresh the content is.

YouTube videos on YouTube – differences between desktop and mobile

So how do things fair when searches are made on YouTube?

youtube search for "top youtube videos of 2018" on desktop

youtube search for "top youtube videos of 2018" on mobile

Again, differences are subtle. Buy they are there. Ranking-wise we still see the videos we are familiar with from the earlier Google search and they are much the same across devices.

As we might expect, though, the mobile display of YouTube.com eschews video descriptions choosing to show the thumbnail aside the title, channel name, number of views and the age of the content.

Titles are also truncated if they exceed a certain length.

In this example, our second result loses nearly half of its character count of 57 down to 34.

App vs. mobile web differences

With the growth of mobile viewing habits, it also pays to see how things potentially differ on mobile apps too.

When it comes to the SERPs as a whole, we can see the YouTube app does a better job at displaying more results above the fold – showing five full thumbnails.

In our example we can also see the app does a better job at utilizing the space next to the image – with bigger fonts and less severe editing of longer titles. The YouTubers React… video still loses some of its overlong title, but only around 5 characters.

Takeaways

It’s important to remember this isn’t a comprehensive study. Different searches may produce different results. And allowances need to be made for the diversity of size and display of mobile devices (my examples were viewed on iPhone 7).

That said, I do think certain elements of video optimization deserve more consideration in the mobile context than they do in desktop.

Here’s my hotlist:

1. Titles

Always an important aspect of video SEO. But on mobile, we need to be wary that titles are more likely to be truncated in results across mobile web and app. Try to keep them concise and with the most important aspect of the title within the first 30 characters.

2. Previews

Thumbnails are still massively important, but the use of previews on mobile is an extra thing for video content producers to consider. Is your lighting good and consistent throughout? Simply, does your whole video looks good? Because, on mobile, users may or may not make a click depending on this preview.

3. Channel brand

While mobile SERPs often tend to lose video descriptions, the channel name on which the video is published is always included – and often fairly prominently. Even if you channel name is not massively well known, is it clearly relevant for the words/phrases you want your video(s) to rank for?

4. Freshness

Similar point to the above. The date or age of the content is always visible across Google, YouTube, desktop, mobile web and app. Ensure you are updating fresh content to your channel. Mobile users can clearly see if things are out of date.

The post Mobile search and video in 2019: How visible are you? appeared first on Search Engine Watch.

Top CRM Tools for Startups

Written by: admin Date of published: . Posted in test

Customer Relationship Management (CRM) solutions can greatly help you maintain a healthy relationship with your customers. However, as a startup that is probably still struggling to make it in today’s super-competitive business environment, you are faced with a few challenges you must overcome. One of which is your limited budget. 

Thankfully, you can find plenty of CRM solutions that are free to use and are still quite powerful and useful. In this article, we are going to try and make things easier for you by shortening the list to only three options. 

We believe these three solutions are on top of the list when it comes to startups. However, this by no means that you have to choose one of those three, and you can always choose another option. 

The three options we are going to discuss here are: 

  1. HubSpot CRM
  2. Freshsales
  3. Really Simple Systems

One last thing before we start. There’s a difference between CRM and marketing automation. If you don’t know it, we highly recommend taking a minute to learn it. It will come in handy in the future. 

1. HubSpot CRM

HubSpot CRM is the leading CRM solution and probably the most comprehensive one you can find. Not only does HubSpot deliver all the functionality you expect from a CRM system and then more, but it also is completely free to use. It’s easy to see why we consider it to be the best option for aspiring startups. 

HubSpot is designed to help businesses of all sizes, but especially those on the smaller side, close more deals and obtain full visibility of their sales pipeline. The solution can track customer interactions through multiple channels (such as social media, phone, and email). 

One of HubSpot’s best aspects is its intuitive interface that’s so easy to use and navigate that you don’t need any sort of training to start making the most of it right away. 

HubSpot CRM is a certified Google Partner, and also offers what is probably the largest collection of available integrations you can find with any CRM software. 

2. Freshsales

Freshsales is an excellent CRM solution from Freshdesk that can meet the CRM needs of businesses of all sizes. Freshsales has gained its popularity among startups and small businesses thanks to being well-balanced and having an up-to-date and fun interface that’s a pleasure to work with. 

Freshsales offers a freemium plan that offers to capture, distribute, verify, and score leads via multiple communication channels. The freemium plan also offers integration with your Freshdesk account. 

The freemium plan also includes the full management kit for leads, accounts, and contacts as well as advanced reporting capabilities. Unlike other freemium plans – such as insightly’s – Freshsales doesn’t limit its free users on storage, number of users, or contact base & records. 

Freshsales is a great option for startups looking for something to get them going, but you should be willing to use it in combination with other software to compensate for the features you only get with the paid plans. These premium features include Advanced lead scoring, Deal funnel view, templates, notifications, Custom reports, territories, segment integration, and more. 

If you think Freshsales is the solution for you, you can try out their free trial. 

3. Really Simple Systems

Other than the really cool name, Really Simple Systems is an excellent option for small businesses and startups thanks to its simplicity, affordable pricing, excellent support, and ease of use.

When we say excellent support we really mean it. You would be pleasantly surprised at the level of support you are getting for free. 

If your team consists of only two users, you can get most of the functionality free of charge. This includes sales automation, connections with accounting software, and automated synchronization of information. 

The free plan also gives you up to 100 company accounts, 100 MB of storage, contact management, custom reports, API integration, custom settings, and roles & permissions. 

For more users, accounts, and features, you will need to pick one of the paid plans, but if you’re running your business alone or with a friend, we think the free plan should do just fine for the time being. 

In the end, as I’ve said in the beginning, it’s up to you to choose the best one for your business. If you feel none of the above mentioned options works for you, you can check out the top CRM software for small business. We think you’ll find what you’re looking for over there. 

I hope you found this article helpful. If you did, why don’t you take a couple of seconds to share it with a friend or colleague who may find it useful as well? 

If you have a question or a comment, feel free to leave it below and we will get back to you as soon as possible. 


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My name is Raymond Thomas, I am working with Softxpert on a recent content marketing initiative about Email Subject lines and user behavior.

The post Top CRM Tools for Startups appeared first on SiteProNews.

Top CRM Tools for Startups

Written by: admin Date of published: . Posted in test

Customer Relationship Management (CRM) solutions can greatly help you maintain a healthy relationship with your customers. However, as a startup that is probably still struggling to make it in today’s super-competitive business environment, you are faced with a few challenges you must overcome. One of which is your limited budget. 

Thankfully, you can find plenty of CRM solutions that are free to use and are still quite powerful and useful. In this article, we are going to try and make things easier for you by shortening the list to only three options. 

We believe these three solutions are on top of the list when it comes to startups. However, this by no means that you have to choose one of those three, and you can always choose another option. 

The three options we are going to discuss here are: 

  1. HubSpot CRM
  2. Freshsales
  3. Really Simple Systems

One last thing before we start. There’s a difference between CRM and marketing automation. If you don’t know it, we highly recommend taking a minute to learn it. It will come in handy in the future. 

1. HubSpot CRM

HubSpot CRM is the leading CRM solution and probably the most comprehensive one you can find. Not only does HubSpot deliver all the functionality you expect from a CRM system and then more, but it also is completely free to use. It’s easy to see why we consider it to be the best option for aspiring startups. 

HubSpot is designed to help businesses of all sizes, but especially those on the smaller side, close more deals and obtain full visibility of their sales pipeline. The solution can track customer interactions through multiple channels (such as social media, phone, and email). 

One of HubSpot’s best aspects is its intuitive interface that’s so easy to use and navigate that you don’t need any sort of training to start making the most of it right away. 

HubSpot CRM is a certified Google Partner, and also offers what is probably the largest collection of available integrations you can find with any CRM software. 

2. Freshsales

Freshsales is an excellent CRM solution from Freshdesk that can meet the CRM needs of businesses of all sizes. Freshsales has gained its popularity among startups and small businesses thanks to being well-balanced and having an up-to-date and fun interface that’s a pleasure to work with. 

Freshsales offers a freemium plan that offers to capture, distribute, verify, and score leads via multiple communication channels. The freemium plan also offers integration with your Freshdesk account. 

The freemium plan also includes the full management kit for leads, accounts, and contacts as well as advanced reporting capabilities. Unlike other freemium plans – such as insightly’s – Freshsales doesn’t limit its free users on storage, number of users, or contact base & records. 

Freshsales is a great option for startups looking for something to get them going, but you should be willing to use it in combination with other software to compensate for the features you only get with the paid plans. These premium features include Advanced lead scoring, Deal funnel view, templates, notifications, Custom reports, territories, segment integration, and more. 

If you think Freshsales is the solution for you, you can try out their free trial. 

3. Really Simple Systems

Other than the really cool name, Really Simple Systems is an excellent option for small businesses and startups thanks to its simplicity, affordable pricing, excellent support, and ease of use.

When we say excellent support we really mean it. You would be pleasantly surprised at the level of support you are getting for free. 

If your team consists of only two users, you can get most of the functionality free of charge. This includes sales automation, connections with accounting software, and automated synchronization of information. 

The free plan also gives you up to 100 company accounts, 100 MB of storage, contact management, custom reports, API integration, custom settings, and roles & permissions. 

For more users, accounts, and features, you will need to pick one of the paid plans, but if you’re running your business alone or with a friend, we think the free plan should do just fine for the time being. 

In the end, as I’ve said in the beginning, it’s up to you to choose the best one for your business. If you feel none of the above mentioned options works for you, you can check out the top CRM software for small business. We think you’ll find what you’re looking for over there. 

I hope you found this article helpful. If you did, why don’t you take a couple of seconds to share it with a friend or colleague who may find it useful as well? 

If you have a question or a comment, feel free to leave it below and we will get back to you as soon as possible. 


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My name is Raymond Thomas, I am working with Softxpert on a recent content marketing initiative about Email Subject lines and user behavior.

The post Top CRM Tools for Startups appeared first on SiteProNews.

What’s the Legal Position Relating to IVA’s?

Written by: admin Date of published: . Posted in test

Individual Voluntary Arrangements were first introduced by the Insolvency Act 1986 as a means of individuals avoiding bankruptcy.

Consequently, whilst an IVA is still a form of insolvency, it can certainly help to avoid certain consequences such as unemployment, forced sales of properties (including the family home) and public scrutiny through media publications.

My contract of employment states that I can’t be made bankrupt and I’m in debt.

A lot of individuals are subject to certain clauses within their contract of employment and this is especially true for personnel such as the police service, armed forces, solicitors and accountants.  In cases such as these bankruptcy can led to unemployment since certain professions are effectively ‘forbidden’ from being made bankrupt – whether that be voluntarily or through creditors.

How does an IVA differ from bankruptcy?

An IVA differs from bankruptcy in that it doesn’t have to be formally declared to anyone.  This includes an individual’s employer or even their bank.  What’s more, it doesn’t have the same sanctions and so whilst it’s still a form of bankruptcy the consequences certainly aren’t as severe.

What are the legally binding benefits of an IVA?

There are several key benefits of entering into an IVA:

  • Unlike bankruptcy, an IVA isn’t published in the media.  The details merely appear on the Insolvency Register and this is unlikely to be checked by family members, friends or employers.
  • Once an IVA is entered into then creditors can no longer pursue you for the debt.  This means that all phone calls, correspondence and even home visits will cease with immediate effect.  For most, this is a massive advantage in itself.
  • An IVA has a set term, which is usually five years (or the equivalent of 60 months).  Therefore – and provided that monthly payments are made during this time – then creditors are unable to pursue you for any outstanding amount (including additional charges such as interest, late payment fees and so on).   This is a legal requirement of the IVA.
  • Once the IVA has been satisfied in full then any remaining balance will simply be written off, leaving you completely debt free.
  • All payments made under an IVA are based purely on affordability.  Your chosen insolvency practitioner will be able to assist you with this part of the process since he or she will sit down and discuss your finances in great detail before a monthly proposal is submitted to your creditors.  This puts you firmly in control of your finances and helps you regain peace of mind for the future.
  • Finally, an IVA will also protect your assets so, unlike bankruptcy, you won’t be forced to sell your home or sell any other possessions of value (such as the family car).

What are the requirements to enter into an IVA?

What is an IVA? To enter into an IVA you simply need to owe a minimum amount of £10,000.00 to at least two separate creditors.  These debts must be unsecured and certain debts are exempt; but your insolvency practitioner will give you more advice about this, depending on your individual circumstances.


avatar

Uday Tank has been working with writing challenged clients for over four years. His educational background in family science and journalism has given him a broad base from which to approach many topics. He especially enjoys writing content after researching and analyzing different resources whether they are books, articles or online stuff.

The post What’s the Legal Position Relating to IVA’s? appeared first on SiteProNews.

What’s the Legal Position Relating to IVA’s?

Written by: admin Date of published: . Posted in test

Individual Voluntary Arrangements were first introduced by the Insolvency Act 1986 as a means of individuals avoiding bankruptcy.

Consequently, whilst an IVA is still a form of insolvency, it can certainly help to avoid certain consequences such as unemployment, forced sales of properties (including the family home) and public scrutiny through media publications.

My contract of employment states that I can’t be made bankrupt and I’m in debt.

A lot of individuals are subject to certain clauses within their contract of employment and this is especially true for personnel such as the police service, armed forces, solicitors and accountants.  In cases such as these bankruptcy can led to unemployment since certain professions are effectively ‘forbidden’ from being made bankrupt – whether that be voluntarily or through creditors.

How does an IVA differ from bankruptcy?

An IVA differs from bankruptcy in that it doesn’t have to be formally declared to anyone.  This includes an individual’s employer or even their bank.  What’s more, it doesn’t have the same sanctions and so whilst it’s still a form of bankruptcy the consequences certainly aren’t as severe.

What are the legally binding benefits of an IVA?

There are several key benefits of entering into an IVA:

  • Unlike bankruptcy, an IVA isn’t published in the media.  The details merely appear on the Insolvency Register and this is unlikely to be checked by family members, friends or employers.
  • Once an IVA is entered into then creditors can no longer pursue you for the debt.  This means that all phone calls, correspondence and even home visits will cease with immediate effect.  For most, this is a massive advantage in itself.
  • An IVA has a set term, which is usually five years (or the equivalent of 60 months).  Therefore – and provided that monthly payments are made during this time – then creditors are unable to pursue you for any outstanding amount (including additional charges such as interest, late payment fees and so on).   This is a legal requirement of the IVA.
  • Once the IVA has been satisfied in full then any remaining balance will simply be written off, leaving you completely debt free.
  • All payments made under an IVA are based purely on affordability.  Your chosen insolvency practitioner will be able to assist you with this part of the process since he or she will sit down and discuss your finances in great detail before a monthly proposal is submitted to your creditors.  This puts you firmly in control of your finances and helps you regain peace of mind for the future.
  • Finally, an IVA will also protect your assets so, unlike bankruptcy, you won’t be forced to sell your home or sell any other possessions of value (such as the family car).

What are the requirements to enter into an IVA?

What is an IVA? To enter into an IVA you simply need to owe a minimum amount of £10,000.00 to at least two separate creditors.  These debts must be unsecured and certain debts are exempt; but your insolvency practitioner will give you more advice about this, depending on your individual circumstances.


avatar

Uday Tank has been working with writing challenged clients for over four years. His educational background in family science and journalism has given him a broad base from which to approach many topics. He especially enjoys writing content after researching and analyzing different resources whether they are books, articles or online stuff.

The post What’s the Legal Position Relating to IVA’s? appeared first on SiteProNews.