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The Future of Smartphones

Written by: admin Date of published: . Posted in test

With technology evolving and developing at an incredible rate, it is hard to predict what we might see in the next few years but, based on various trends, rumors and inside news researched by Logo Glaze, it has been concluded the following 15 innovations are imminent.

1. Flexibility

Image Courtesy of: nature.com

Flexible screens have been around for a while; in fact, researchers have already built up a flexible phone prototype that runs on KitKat. It is likely a little rough around the edges, but you should be able to roll up your phone in the not so distant future. You would also be able to view the screen from both sides of the phone, enabling you to show pictures or videos to your friends while controlling it from the other side.

2. Thermal Imaging

Image Courtesy of: newatlas.com

Yes, you read that right. You must be wondering what thermal imaging has to do with ordinary people because, traditionally, it is for military use only. But so was GPS, and look at how convenient it has made our lives. Its purposes are limitless, it can tell you when your BBQ is ready, it can help you find your pet in the dark, etc. Hide and seek might not be as fun after thermal imaging is commercialized, but that’s a tiny price to pay when it comes to its countless benefits.

3. Inbuilt projector

image credits:hongkiat.com

Image Courtesy of: hongkiat.com

Smartphones do come with limits, like small screen sizes. But if the screens are not big enough, why not compensate it with a projector? With its in built projector, you would be able to play your favorite games or movies as long as you have a flat surface.

4. Seamless voice control

image credits:vishwagujarat.com

Image Courtesy of: vishwagujarat.com

Voice control has been there in the industry for ages, with SIRI, Alexa and Google assistant headlining the voice recognition platform. They have improved a lot over the years but what we need now is seamless voice control that understands our commands according to the original context rather than the denotation of the words. It will also be able to understand your emotional state just by analyzing your voice so that it can give you better advice.

5. Holograms

image credits:netdna-cdn.com

Image Courtesy of: netdna-cdn.com

At this moment we have phones with the capability to produce 3D images and Apple is providing you with super crisp displays at a screen resolution that cannot be perceived by human eyes. Amazing isn’t it? No. 3D is a thing of the past. What is coming next is the ability to say hello to your friend via a hologram — this is what the future has to offer.

6. Augmented Reality

image credits:mysocialagency.com

Image Courtesy of: mysocialagency.com

There are a few apps that allow augmented reality on a limited basis, but the future will make augmented reality a basic necessity for every phone. For starters, augmented reality means that you can point your phone at your surroundings and it will pull data from the Internet to display information about your surroundings and even give directions to find your location. By using computerized sensory technology you would be able to find your favorite restaurants, souvenir shops, public restrooms etc.

7. Retina scanning

image credits:sagmart.com

Image Courtesy of: sagmart.com

As far as we are concerned, anything that allows us to input our passwords without typing is worth a lot. But, retina scanning is much more than that. Retina scanning is not only more accurate than a fingerprint reader, it is also hard to reproduce. Therefore it makes your phone and its transactions extremely secure. With the technology of NFC on its peak, we would definitely need an advanced security system.

8. Real-time translation

We know that there are certain companies in the world such as Skype that are already using real-time translation for its desktop version. But this technology would be perfect for our Smartphones as well. The world has already become a global village, but imagine living in a world where you are not constrained by language barriers. Travelers would be able to use it to commute to any part of the world without a language barrier. Business would be able to operate throughout the world.

9. An accurate GPS

 image credits:licdn.com

Image Courtesy of: licdn.com

We use GPS daily while commuting, but it is not that accurate — this is why sometimes you have difficulty finding an Uber or your GPS takes you in the wrong direction. An accurate GPS would be achieved by installing small receivers on your phones which will improve your precision to the nearest centimeter while communicating with satellites. With precision improved to the nearest centimeter, the future will offer us a GPS with an accuracy increased a hundredfold.

10. Transform any surface into touchscreen

image credits:pinimg.com

Image Courtesy of: pinimg.com

With laser projection technology in Smartphones, you would be able to convert any surface into a touchscreen, meaning you’d be able to transform your six-inch phone into an 18-inch touchscreen. This technology would allow us to transform an ordinary surface into a piano keyboard to fulfill our music needs, or you can use it to play your favorite games on a big screen.

11. Rise of gestures and touch-free input

 image credits:cbsistatic.com

Image Courtesy of: cbsistatic.com

There is a rise of phones filled with apps that follow your gestures. You have stylus, motion sensors, NFC, accelerometer, pace detectors etc. in almost every phone. But what we are expecting is some major improvement where you wouldn’t have to touch a single time to send an e-mail or while making a payment.  Not only this, you would be able to play games or zoom photos via your body gestures, making your body the controller.

12. Appcessories

 image credits:givoly.com

Image Courtesy of: givoly.com

Appcessories is a new term that means you would have apps needing special accessories to function according to your need. For example, you have a Picasso app that needs a Pico projector to project images so you can start working on your masterpiece. The future holds many Appcessories like these, which would be catering different requirements and according to different niches such as sports, business, travelling etc.

13. Sensitive sensors track the world in real time

There may be many sensors in your phone already collecting information about movement, rotation, speed etc. These sensors are gaining popularity with every passing day with companies slipping in additional sensors every now and then. In the future, these sensors would report detailed information such as the quality of the air.14.  Modular phones

image credits:ytimg.com

Image Courtesy of: ytimg.com

Modular phones would allow us to add whatever components we like to our handsets. Do you have an interest in photography? Put an additional lens on it. Are you interested in games? Attach a console to it. The possibilities are limitless. It would allow you to build up your phone while replacing the components you don’t need.

15. Battery Life

image credits:techtiptricks.com

Image Courtesy of: techtiptricks.com

Realistically speaking, all of these 14 features would drain your average battery in an hour, therefore, we would definitely need a breakthrough in battery life and power technologies. There are many companies currently working on alternate technologies such as Lithum-sulphur, hydrogen fuel cells etc. Companies must be cautious while packing such intense power in a small battery because explosions are not unheard of.

We will have to keep our fingers crossed that in the future we will be able to use our phone for days without charging it again and again.


avatar

I am David Harris, a freelance graphic designer turned developer turned blogger. My time mostly is spent in creating custom logo designs for startups and business ventures. Graphic designing is my passion. I have experience of more than a decade in the design and development industry and love to help people achieve their dreams. You can follow me on Twitter as well.

The post The Future of Smartphones appeared first on SiteProNews.

The Future of Smartphones

Written by: admin Date of published: . Posted in test

With technology evolving and developing at an incredible rate, it is hard to predict what we might see in the next few years but, based on various trends, rumors and inside news researched by Logo Glaze, it has been concluded the following 15 innovations are imminent.

1. Flexibility

Image Courtesy of: nature.com

Flexible screens have been around for a while; in fact, researchers have already built up a flexible phone prototype that runs on KitKat. It is likely a little rough around the edges, but you should be able to roll up your phone in the not so distant future. You would also be able to view the screen from both sides of the phone, enabling you to show pictures or videos to your friends while controlling it from the other side.

2. Thermal Imaging

Image Courtesy of: newatlas.com

Yes, you read that right. You must be wondering what thermal imaging has to do with ordinary people because, traditionally, it is for military use only. But so was GPS, and look at how convenient it has made our lives. Its purposes are limitless, it can tell you when your BBQ is ready, it can help you find your pet in the dark, etc. Hide and seek might not be as fun after thermal imaging is commercialized, but that’s a tiny price to pay when it comes to its countless benefits.

3. Inbuilt projector

image credits:hongkiat.com

Image Courtesy of: hongkiat.com

Smartphones do come with limits, like small screen sizes. But if the screens are not big enough, why not compensate it with a projector? With its in built projector, you would be able to play your favorite games or movies as long as you have a flat surface.

4. Seamless voice control

image credits:vishwagujarat.com

Image Courtesy of: vishwagujarat.com

Voice control has been there in the industry for ages, with SIRI, Alexa and Google assistant headlining the voice recognition platform. They have improved a lot over the years but what we need now is seamless voice control that understands our commands according to the original context rather than the denotation of the words. It will also be able to understand your emotional state just by analyzing your voice so that it can give you better advice.

5. Holograms

image credits:netdna-cdn.com

Image Courtesy of: netdna-cdn.com

At this moment we have phones with the capability to produce 3D images and Apple is providing you with super crisp displays at a screen resolution that cannot be perceived by human eyes. Amazing isn’t it? No. 3D is a thing of the past. What is coming next is the ability to say hello to your friend via a hologram — this is what the future has to offer.

6. Augmented Reality

image credits:mysocialagency.com

Image Courtesy of: mysocialagency.com

There are a few apps that allow augmented reality on a limited basis, but the future will make augmented reality a basic necessity for every phone. For starters, augmented reality means that you can point your phone at your surroundings and it will pull data from the Internet to display information about your surroundings and even give directions to find your location. By using computerized sensory technology you would be able to find your favorite restaurants, souvenir shops, public restrooms etc.

7. Retina scanning

image credits:sagmart.com

Image Courtesy of: sagmart.com

As far as we are concerned, anything that allows us to input our passwords without typing is worth a lot. But, retina scanning is much more than that. Retina scanning is not only more accurate than a fingerprint reader, it is also hard to reproduce. Therefore it makes your phone and its transactions extremely secure. With the technology of NFC on its peak, we would definitely need an advanced security system.

8. Real-time translation

We know that there are certain companies in the world such as Skype that are already using real-time translation for its desktop version. But this technology would be perfect for our Smartphones as well. The world has already become a global village, but imagine living in a world where you are not constrained by language barriers. Travelers would be able to use it to commute to any part of the world without a language barrier. Business would be able to operate throughout the world.

9. An accurate GPS

 image credits:licdn.com

Image Courtesy of: licdn.com

We use GPS daily while commuting, but it is not that accurate — this is why sometimes you have difficulty finding an Uber or your GPS takes you in the wrong direction. An accurate GPS would be achieved by installing small receivers on your phones which will improve your precision to the nearest centimeter while communicating with satellites. With precision improved to the nearest centimeter, the future will offer us a GPS with an accuracy increased a hundredfold.

10. Transform any surface into touchscreen

image credits:pinimg.com

Image Courtesy of: pinimg.com

With laser projection technology in Smartphones, you would be able to convert any surface into a touchscreen, meaning you’d be able to transform your six-inch phone into an 18-inch touchscreen. This technology would allow us to transform an ordinary surface into a piano keyboard to fulfill our music needs, or you can use it to play your favorite games on a big screen.

11. Rise of gestures and touch-free input

 image credits:cbsistatic.com

Image Courtesy of: cbsistatic.com

There is a rise of phones filled with apps that follow your gestures. You have stylus, motion sensors, NFC, accelerometer, pace detectors etc. in almost every phone. But what we are expecting is some major improvement where you wouldn’t have to touch a single time to send an e-mail or while making a payment.  Not only this, you would be able to play games or zoom photos via your body gestures, making your body the controller.

12. Appcessories

 image credits:givoly.com

Image Courtesy of: givoly.com

Appcessories is a new term that means you would have apps needing special accessories to function according to your need. For example, you have a Picasso app that needs a Pico projector to project images so you can start working on your masterpiece. The future holds many Appcessories like these, which would be catering different requirements and according to different niches such as sports, business, travelling etc.

13. Sensitive sensors track the world in real time

There may be many sensors in your phone already collecting information about movement, rotation, speed etc. These sensors are gaining popularity with every passing day with companies slipping in additional sensors every now and then. In the future, these sensors would report detailed information such as the quality of the air.14.  Modular phones

image credits:ytimg.com

Image Courtesy of: ytimg.com

Modular phones would allow us to add whatever components we like to our handsets. Do you have an interest in photography? Put an additional lens on it. Are you interested in games? Attach a console to it. The possibilities are limitless. It would allow you to build up your phone while replacing the components you don’t need.

15. Battery Life

image credits:techtiptricks.com

Image Courtesy of: techtiptricks.com

Realistically speaking, all of these 14 features would drain your average battery in an hour, therefore, we would definitely need a breakthrough in battery life and power technologies. There are many companies currently working on alternate technologies such as Lithum-sulphur, hydrogen fuel cells etc. Companies must be cautious while packing such intense power in a small battery because explosions are not unheard of.

We will have to keep our fingers crossed that in the future we will be able to use our phone for days without charging it again and again.


avatar

I am David Harris, a freelance graphic designer turned developer turned blogger. My time mostly is spent in creating custom logo designs for startups and business ventures. Graphic designing is my passion. I have experience of more than a decade in the design and development industry and love to help people achieve their dreams. You can follow me on Twitter as well.

The post The Future of Smartphones appeared first on SiteProNews.

Digital Hunter or Digitally Hunted: Which One Are You?

Written by: admin Date of published: . Posted in test

As a B2B marketer, of course you know there are major differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing.  Since we are all exposed to consumer marketing hundreds of times on a daily basis, we often have the tendency to imitate what we see.

However, if you’re not a Fortune 500 company running branding campaigns with millions of dollars to spend, it’s important that you know how to best spend your marketing dollars and what will give you a return on your investment.

The case for B2B and B2C marketing being different is one that has gone on for many years.  The Internet has an abundance of videos, charts, PDFs and lists of varying sizes.  In the end, there are many legitimate characterizations which adequately describe these differences.

So, instead of rehashing it all, let’s consider some of the top differences and share what you should be doing right now to gain advantage over your competitors.

It’s no secret that today the buyer has the advantage.  With access to the Internet, buyers can generally find most of what they need to know before they even reach out to a supplier or vendor.  In fact, it is estimated that buyers can be anywhere from 65-90 percent along the way of their journey before they contact you…and that’s if they contact you.

The question then to be asked is, “when they are looking, will you be found?”  To stay ahead of your competition, it’s imperative that B2B organizations create a robust digital presence by designing digital assets and putting them in the right places to gain advantage.  This would include all the places that your target market(s) looks to find out about you.

Just a few years from now, by 2020, your company will either become an effective ‘Digital Hunter,’ having opportunities come to you through today’s inbound marketing techniques…or… you will become ‘Digitally Hunted,’ meaning people will be looking for you and what you do, but you will not be found.  Now is the time to do something about it to get ahead.

So, let’s take a look at some of the more important differences and what you can do about them today.  Here are four of the main differences between B2B and B2C marketing and what you can do to stay ahead:

1. The business buyer “needs” to buy, while consumers generally have the luxury of waiting until everything aligns for them:

  1. Businesses routinely buy products or services that help them remain competitive and profitable.  If this was not the case, businesses would not have purchasing teams whose primary task is to buy things.
  2. Admittedly though, the B2B buying cycle can sometimes be quite long, so it’s important to sort out the ‘now buyer’ versus the ‘longer-term buyer.’  Statistics show that now buyers are only about three to 10 percent of you prospect pool, while longer term buyers are up to 80 percent.
  3. WHAT YOU CAN DO NOW:  Become aware early on if your prospect need is near-term or long-term.  Spend your time and energy with those who are ready to buy now, but use automated marketing systems and create digital assets via automated e-mail systems to keep those longer term buyers in a closed-loop.
  4. Whether you use more robust systems like Pardot or Infusionsoft or other more affordable systems like AWeber, Constant Contact or Mail Chimp, it doesn’t matter.  Use whatever works for you, but keep ALL of your prospects engaged for the long haul.

2. In B2B there are typically multiple decision-makers and influencers.  This eliminates the “impulse” buying that often accompanies consumer marketing:

  1. Whether a purchasing agent, a structural or design engineer, a quality manager, a project manager or even a metallurgist, each of these people-types have their own criteria when considering a product or service.
  2. Make no mistake about it, the buying decisions each of these people make have an impact on their job and most likely their long-term career.
  3. WHAT YOU CAN DO NOW: Know your buyer!  Develop so-called ‘personas’ for each of these decision-makers and influencers.  Make a list that includes their background, their daily activities, goals and challenges, as well as what motivates them.  Above all, know what the compelling events are in their life — the ones that cause them to go into action and start seeking out what it is that you do.

3. The B2B buyer is more sophisticated than consumers and is an information-seeker, which again eliminates impulse buying.

  1. It is mandatory for them to understand the intricacies of your product or service in order to make the best possible decision about their purchase.
  2. There will be consequences if they make the wrong choice, but if they make the right choice, profits can increase and it may even advance their career.
  3. WHAT YOU CAN DO NOW:  Using the personas that you created above, make a list of ALL the relevant topics your prospects need to know about your product or service, particularly those related to their decision-making values.  Whether performance related, time related, value-added related or something else, these are the topics that will connect you with them.  Make sure you segment the list by buyer type and it is probable that certain topics will span across several personas.

4. Most often B2B buying is a multi-step process. B2B buyers don’t clip coupons and order a $250,000 piece of equipment through the mail.

  1. There are sales presentations, proposals, demos and maybe even a free trial, not to mention that final contracts may need to be approved by several internal departments.
  2. In today’s digital economy it all starts with your online presence.  Being found digitally is your best offense to staying ahead of your competition.
  3. WHAT YOU CAN DO NOW:  Map out the buying journey of your prospects.  Be particularly aware of the ‘compelling events’ that move them into action to start seeking out your products or services.  Use the relevant topics you prepared in the last step and determine when and where to make your messages available.  Create a content marketing calendar and get your digital assets into play.  Create value and keep your prospects (and current customers) engaged.

Ultimately, these things fit well with Inbound Marketing, a process in which buyers are looking for you, not you having to chase them down as with outbound marketing.

In summary, here are the things you can do right now to gain advantage:

  1. Use automated marketing systems and create digital assets via automated e-mail systems to keep those longer-term buyers in a closed-loop.
  2. Develop so-called personas for each of these decision-makers and influencers.  Make a list that includes their background, their daily activities, goals and challenges, as well as what motivates them, especially compelling events.
  3. Make a list of ALL the relevant topics your prospects need to know about your product or service, particularly those related to their decision-making values.
  4. Map out the buying journey of your prospects and create a content marketing calendar and get your digital assets into play.

These courses of action collectively have been known in some venues as a Digital Transformation inside a company.  It’s likely that you have considered your digital presence and may even have taken some steps toward building your digital assets.  If so, congratulations and keep on moving forward.

If not, the sooner you get going on taking on this transformation, the more likely you will become a Digital Hunter and NOT the Digitally Hunted, keeping ahead of your competition.


avatar

Vince Kostelnik is the president of Ad Ej Solutions (pronounced “edge”) which partners with business-to-business (B2B) companies to create an effective digital presence. In doing so, these organizations gain more qualified leads for their sales professionals to close, so that their businesses can grow. In addition to providing contract CMO services, he is also a Google Certified professional, managing and optimizing AdWords accounts since 2010. “It’s invigorating to watch companies grow and prosper in today’s economy.” You can learn more at http://adejsolutions.com/.

The post Digital Hunter or Digitally Hunted: Which One Are You? appeared first on SiteProNews.

Digital Hunter or Digitally Hunted: Which One Are You?

Written by: admin Date of published: . Posted in test

As a B2B marketer, of course you know there are major differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing.  Since we are all exposed to consumer marketing hundreds of times on a daily basis, we often have the tendency to imitate what we see.

However, if you’re not a Fortune 500 company running branding campaigns with millions of dollars to spend, it’s important that you know how to best spend your marketing dollars and what will give you a return on your investment.

The case for B2B and B2C marketing being different is one that has gone on for many years.  The Internet has an abundance of videos, charts, PDFs and lists of varying sizes.  In the end, there are many legitimate characterizations which adequately describe these differences.

So, instead of rehashing it all, let’s consider some of the top differences and share what you should be doing right now to gain advantage over your competitors.

It’s no secret that today the buyer has the advantage.  With access to the Internet, buyers can generally find most of what they need to know before they even reach out to a supplier or vendor.  In fact, it is estimated that buyers can be anywhere from 65-90 percent along the way of their journey before they contact you…and that’s if they contact you.

The question then to be asked is, “when they are looking, will you be found?”  To stay ahead of your competition, it’s imperative that B2B organizations create a robust digital presence by designing digital assets and putting them in the right places to gain advantage.  This would include all the places that your target market(s) looks to find out about you.

Just a few years from now, by 2020, your company will either become an effective ‘Digital Hunter,’ having opportunities come to you through today’s inbound marketing techniques…or… you will become ‘Digitally Hunted,’ meaning people will be looking for you and what you do, but you will not be found.  Now is the time to do something about it to get ahead.

So, let’s take a look at some of the more important differences and what you can do about them today.  Here are four of the main differences between B2B and B2C marketing and what you can do to stay ahead:

1. The business buyer “needs” to buy, while consumers generally have the luxury of waiting until everything aligns for them:

  1. Businesses routinely buy products or services that help them remain competitive and profitable.  If this was not the case, businesses would not have purchasing teams whose primary task is to buy things.
  2. Admittedly though, the B2B buying cycle can sometimes be quite long, so it’s important to sort out the ‘now buyer’ versus the ‘longer-term buyer.’  Statistics show that now buyers are only about three to 10 percent of you prospect pool, while longer term buyers are up to 80 percent.
  3. WHAT YOU CAN DO NOW:  Become aware early on if your prospect need is near-term or long-term.  Spend your time and energy with those who are ready to buy now, but use automated marketing systems and create digital assets via automated e-mail systems to keep those longer term buyers in a closed-loop.
  4. Whether you use more robust systems like Pardot or Infusionsoft or other more affordable systems like AWeber, Constant Contact or Mail Chimp, it doesn’t matter.  Use whatever works for you, but keep ALL of your prospects engaged for the long haul.

2. In B2B there are typically multiple decision-makers and influencers.  This eliminates the “impulse” buying that often accompanies consumer marketing:

  1. Whether a purchasing agent, a structural or design engineer, a quality manager, a project manager or even a metallurgist, each of these people-types have their own criteria when considering a product or service.
  2. Make no mistake about it, the buying decisions each of these people make have an impact on their job and most likely their long-term career.
  3. WHAT YOU CAN DO NOW: Know your buyer!  Develop so-called ‘personas’ for each of these decision-makers and influencers.  Make a list that includes their background, their daily activities, goals and challenges, as well as what motivates them.  Above all, know what the compelling events are in their life — the ones that cause them to go into action and start seeking out what it is that you do.

3. The B2B buyer is more sophisticated than consumers and is an information-seeker, which again eliminates impulse buying.

  1. It is mandatory for them to understand the intricacies of your product or service in order to make the best possible decision about their purchase.
  2. There will be consequences if they make the wrong choice, but if they make the right choice, profits can increase and it may even advance their career.
  3. WHAT YOU CAN DO NOW:  Using the personas that you created above, make a list of ALL the relevant topics your prospects need to know about your product or service, particularly those related to their decision-making values.  Whether performance related, time related, value-added related or something else, these are the topics that will connect you with them.  Make sure you segment the list by buyer type and it is probable that certain topics will span across several personas.

4. Most often B2B buying is a multi-step process. B2B buyers don’t clip coupons and order a $250,000 piece of equipment through the mail.

  1. There are sales presentations, proposals, demos and maybe even a free trial, not to mention that final contracts may need to be approved by several internal departments.
  2. In today’s digital economy it all starts with your online presence.  Being found digitally is your best offense to staying ahead of your competition.
  3. WHAT YOU CAN DO NOW:  Map out the buying journey of your prospects.  Be particularly aware of the ‘compelling events’ that move them into action to start seeking out your products or services.  Use the relevant topics you prepared in the last step and determine when and where to make your messages available.  Create a content marketing calendar and get your digital assets into play.  Create value and keep your prospects (and current customers) engaged.

Ultimately, these things fit well with Inbound Marketing, a process in which buyers are looking for you, not you having to chase them down as with outbound marketing.

In summary, here are the things you can do right now to gain advantage:

  1. Use automated marketing systems and create digital assets via automated e-mail systems to keep those longer-term buyers in a closed-loop.
  2. Develop so-called personas for each of these decision-makers and influencers.  Make a list that includes their background, their daily activities, goals and challenges, as well as what motivates them, especially compelling events.
  3. Make a list of ALL the relevant topics your prospects need to know about your product or service, particularly those related to their decision-making values.
  4. Map out the buying journey of your prospects and create a content marketing calendar and get your digital assets into play.

These courses of action collectively have been known in some venues as a Digital Transformation inside a company.  It’s likely that you have considered your digital presence and may even have taken some steps toward building your digital assets.  If so, congratulations and keep on moving forward.

If not, the sooner you get going on taking on this transformation, the more likely you will become a Digital Hunter and NOT the Digitally Hunted, keeping ahead of your competition.


avatar

Vince Kostelnik is the president of Ad Ej Solutions (pronounced “edge”) which partners with business-to-business (B2B) companies to create an effective digital presence. In doing so, these organizations gain more qualified leads for their sales professionals to close, so that their businesses can grow. In addition to providing contract CMO services, he is also a Google Certified professional, managing and optimizing AdWords accounts since 2010. “It’s invigorating to watch companies grow and prosper in today’s economy.” You can learn more at http://adejsolutions.com/.

The post Digital Hunter or Digitally Hunted: Which One Are You? appeared first on SiteProNews.

How Branding Defines and Positions Your Business

Written by: admin Date of published: . Posted in test

When you think of brands you probably think of big names, and the big named products you see every day.

But what exactly is a brand? What does it mean? How is your brand communicated?

When talking with entrepreneurs, I get a sense there’s a lot of confusion on what exactly branding is. After reading this article, you’ll be well informed on some of the common terminologies you hear like brand positioning, why a brand is not just a logo and what to do if you suspect your brand needs a makeover.

Branding Defined

A brand is more than just a logo, tagline, website or jingle. It’s the total experience of working with you.

Every touch-point a customer has with you shapes your brand. Whether favorable or not, the overall perception the public has about you and your business makes up your brand.

Your brand encompasses a visual look and feel through the use of colors, logos, imagery and typography. There is also verbal branding depicted through your core values, vision statement, jingle or tagline.

But your brand also includes the results of experiences with you, your team and your company in general through shopping, networking, customer service, your website, and social media channels.

The Difference Between Marketing and Branding

Many people think marketing and branding are the same thing but this is not the case. Here’s a story to help you understand the example:

• A guy walks into a party and sees a girl he likes. He walks over to her and says “I am a great dancer.”

That’s marketing. He’s sharing a message with the prospect and hopes to move her to action.

• A guy walks into a party and sees a girl he likes. He walks over to her and says “Hey, I’ll dance with you for the low price of one dollar.”

That’s sales. He is offering an opportunity for money to a prospect.

• A guy walks into a party and sees a girl he likes. The girl walks over to him and says “those girls tell me you are a great dancer.”

That’s branding. Through the girl’s experience, she formed a favorable brand impression that moved into action.

What Makes a Good Brand?

Many businesses try to appeal to a wide audience. But strong brands have a polarizing effect. They appeal to a smaller niche audience.

Today’s customers are craving more transparency and authenticity with their favorite brands. They want to know the REAL person behind the company.

• Who are they?

• What inspires them?

• How did they get into business?

• What matters to them?

• What causes do they represent?

• What do they do in their personal time?

Moreover, multimedia is shifting consumers to having more kinds of experiences with their brand. The use of interactive websites, Facebook live feeds, social media responses and live cams all help shape a brand.

In fact, millions (including me) are watching April the giraffe on a live video cam (as of March 14, 2017) as she prepares to give birth to a baby calf. The Animal Adventure Park is exponentially increasing their brand reach and awareness just through this one tactic alone.

Brand Repositioning

A business can be very organic and as times goes by, the original brand you started with may not fit anymore. This has happened to several of our clients where, after several years, they realize their original brand is no longer consistent with their current business model and the market they are serving.

Conducting a brand assessment allows you to evaluate the strength of your brand, understand its value with customers, and how to reposition the brand, if needed, to reflect any changes.

So it’s important to periodically do a check to see if your logo, website, bios, headshots, tagline, and other branding elements are still a fit. If you look back at McDonald’s, they have had numerous slogans over the years. You may remember “You deserve a break today” (1971), or “We do it all for you” (1975), or the current one “Lovin’ Beats Hatin’” (2015).

As consumers changed, they updated their image and brand messaging to stay fresh and relevant with their audience.

Does Your Brand Need a Makeover?

Often as a business grows, a rebrand is needed to upscale messaging to fit with the newer level of success. Or a business could be changing its focus when launching a new product/service or appealing to a new target audience.


avatar

As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General’s Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

The post How Branding Defines and Positions Your Business appeared first on SiteProNews.

How Branding Defines and Positions Your Business

Written by: admin Date of published: . Posted in test

When you think of brands you probably think of big names, and the big named products you see every day.

But what exactly is a brand? What does it mean? How is your brand communicated?

When talking with entrepreneurs, I get a sense there’s a lot of confusion on what exactly branding is. After reading this article, you’ll be well informed on some of the common terminologies you hear like brand positioning, why a brand is not just a logo and what to do if you suspect your brand needs a makeover.

Branding Defined

A brand is more than just a logo, tagline, website or jingle. It’s the total experience of working with you.

Every touch-point a customer has with you shapes your brand. Whether favorable or not, the overall perception the public has about you and your business makes up your brand.

Your brand encompasses a visual look and feel through the use of colors, logos, imagery and typography. There is also verbal branding depicted through your core values, vision statement, jingle or tagline.

But your brand also includes the results of experiences with you, your team and your company in general through shopping, networking, customer service, your website, and social media channels.

The Difference Between Marketing and Branding

Many people think marketing and branding are the same thing but this is not the case. Here’s a story to help you understand the example:

• A guy walks into a party and sees a girl he likes. He walks over to her and says “I am a great dancer.”

That’s marketing. He’s sharing a message with the prospect and hopes to move her to action.

• A guy walks into a party and sees a girl he likes. He walks over to her and says “Hey, I’ll dance with you for the low price of one dollar.”

That’s sales. He is offering an opportunity for money to a prospect.

• A guy walks into a party and sees a girl he likes. The girl walks over to him and says “those girls tell me you are a great dancer.”

That’s branding. Through the girl’s experience, she formed a favorable brand impression that moved into action.

What Makes a Good Brand?

Many businesses try to appeal to a wide audience. But strong brands have a polarizing effect. They appeal to a smaller niche audience.

Today’s customers are craving more transparency and authenticity with their favorite brands. They want to know the REAL person behind the company.

• Who are they?

• What inspires them?

• How did they get into business?

• What matters to them?

• What causes do they represent?

• What do they do in their personal time?

Moreover, multimedia is shifting consumers to having more kinds of experiences with their brand. The use of interactive websites, Facebook live feeds, social media responses and live cams all help shape a brand.

In fact, millions (including me) are watching April the giraffe on a live video cam (as of March 14, 2017) as she prepares to give birth to a baby calf. The Animal Adventure Park is exponentially increasing their brand reach and awareness just through this one tactic alone.

Brand Repositioning

A business can be very organic and as times goes by, the original brand you started with may not fit anymore. This has happened to several of our clients where, after several years, they realize their original brand is no longer consistent with their current business model and the market they are serving.

Conducting a brand assessment allows you to evaluate the strength of your brand, understand its value with customers, and how to reposition the brand, if needed, to reflect any changes.

So it’s important to periodically do a check to see if your logo, website, bios, headshots, tagline, and other branding elements are still a fit. If you look back at McDonald’s, they have had numerous slogans over the years. You may remember “You deserve a break today” (1971), or “We do it all for you” (1975), or the current one “Lovin’ Beats Hatin’” (2015).

As consumers changed, they updated their image and brand messaging to stay fresh and relevant with their audience.

Does Your Brand Need a Makeover?

Often as a business grows, a rebrand is needed to upscale messaging to fit with the newer level of success. Or a business could be changing its focus when launching a new product/service or appealing to a new target audience.


avatar

As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General’s Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

The post How Branding Defines and Positions Your Business appeared first on SiteProNews.