Author Archive

How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter?

Written by: admin Date of published: . Posted in test

Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”

Invariably the reply will be “I heard about them on social media.”

My friends are mostly categorized as being ‘millennials.’ A segment of people born after 1980 who spend 50 percent more time every week shopping online than their elders.

The fact that social media drives eCommerce sales isn’t a surprise when you consider that just under three billion people will be using social media by 2020.

So just how can social media drive eCommerce sales?

In this article, I’ll cover what I (and many others) consider the big three platforms for generating eCommerce sales: Facebook, Twitter and Instagram.

1. Facebook

Facebook Messenger

Back in November 2016, Facebook announced that advertisers would now be able to show ads in a user’s messenger home tab.

The announcement was met with much excitement from the world of social media eCommerce. Understandably so, when you consider that 1.2 million people are using Facebook Messenger on a daily basis.

So how does it work?

If you have a list of previous customers in your CRM system or want to reconnect with people who have previously messaged you on Facebook, then this is ideal.

The ad will appear between conversations in your potential customers’ messenger app.

These ads are great for complementing any ‘straight to messenger’ ads you already have and are proving great for customer retention.

All you have to do is ensure that ‘Messenger’ is clicked when you are within the ad set section of your campaign.

To read the remainder of Richard’s article, please click here.


avatar

Richard Protheroe is a content marketer at Veeqo.

The post How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter? appeared first on SiteProNews.

How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter?

Written by: admin Date of published: . Posted in test

Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”

Invariably the reply will be “I heard about them on social media.”

My friends are mostly categorized as being ‘millennials.’ A segment of people born after 1980 who spend 50 percent more time every week shopping online than their elders.

The fact that social media drives eCommerce sales isn’t a surprise when you consider that just under three billion people will be using social media by 2020.

So just how can social media drive eCommerce sales?

In this article, I’ll cover what I (and many others) consider the big three platforms for generating eCommerce sales: Facebook, Twitter and Instagram.

1. Facebook

Facebook Messenger

Back in November 2016, Facebook announced that advertisers would now be able to show ads in a user’s messenger home tab.

The announcement was met with much excitement from the world of social media eCommerce. Understandably so, when you consider that 1.2 million people are using Facebook Messenger on a daily basis.

So how does it work?

If you have a list of previous customers in your CRM system or want to reconnect with people who have previously messaged you on Facebook, then this is ideal.

The ad will appear between conversations in your potential customers’ messenger app.

These ads are great for complementing any ‘straight to messenger’ ads you already have and are proving great for customer retention.

All you have to do is ensure that ‘Messenger’ is clicked when you are within the ad set section of your campaign.

To read the remainder of Richard’s article, please click here.


avatar

Richard Protheroe is a content marketer at Veeqo.

The post How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter? appeared first on SiteProNews.

How to Write an Engaging How-To Post to Boost Your Online Authority

Written by: admin Date of published: . Posted in test

Today’s blogging landscape is littered with how-to posts.

Any blog you can think of will feature a how-to post, at some point in its existence.

But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them.

The first type is a post that answers a question that’s already been answered a million times. The other is a post that is genuinely helpful and answers a question in a way no one else has.

The latter category is what wins big with readers and customers. As BuzzSumo demonstrated in a survey, great how-to posts get shared at astounding rates. The top 10,000 of these posts averaged 90,000 shares each.

Even if you’re not performing at that rate, a stellar how-to post can often do better than other content types. Hubspot reported in 2012 that its how-to posts got about 55 percent more views than any other post type on its blog.

Yes, how-to posts are a goldmine – not only for mass appeal, but also for boosting your authority.

…But, only if you know how to write an engaging one.

Do you want to learn how to write how-to posts like that? I bet you do.

How to Write a How-To Post That Does the Job (Engages and Teaches Effectively!)

A worthy how-to post must accomplish four goals:

  • It must answer a question.
  • It must teach the audience.
  • It must provide the best answer possible.
  • It must demonstrate your know-how.

When your post hits each of these marks, it has done its job. It will teach effectively and underline your authority.

To aim for these targets and hit their respective bullseyes, here is what you need to do.

1. Answer the Questions People Are Asking (Ones You Can Answer Definitively)

You wouldn’t waste time answering a question no one is asking. Who would want to read that post?

Instead, answer a question that has urgency behind it. In other words, lots of people should be keen to know the answer. They probably shouldn’t be able to find a good solution in other places they’ve looked, to boot.

To get a handle on popular questions related to your industry and your expertise, look to the customers. What’s a query from them you continually hear? What’s constantly on their minds in the comments of your blog? What do you regularly get e-mails about?

Chances are you, can settle on a question pretty easily. The next step is making sure you can answer it the best way possible – definitively.

Your readers should walk away from your post and not need any other sources, because you effectively taught them.

*cue mic drop*

2. Choose a How-To Topic You Can Add Value To

If the how-to topic you want to write about has already been covered more than once (or, in some cases, more than 100 times), make sure you can add value to what’s already out there with your post.

Don’t rehash steps others have already explained in great detail, with great skill. You’ll only be adding to the content wasteland.

Instead, what can you add that is helpful, novel, useful, or practical? Will putting your knowledge on the table add breadth and depth to the topic? Or will it just make it more bloated and redundant?

If you can’t add extra value to the subject and teach your readers something new, you probably shouldn’t write a how-to post about it.

3. Know All the Steps Before You Begin

You know the answer and the steps to the how-to topic you’re going to cover from back to front, which is exactly why you should write about it.

The thing is, what’s clear to you may be harder to grasp for non-experts. With that in mind, make sure you outline all the steps you need to hit before you dig in. This ensures your how-to post is comprehensive and flows logically from point A, to point B, all the way to Z.

If you can, have someone who’s unfamiliar with the topic read your steps. If they have questions about the connection between point C and point D, for example, that’s a sign you missed a step and need to tweak your outline.

4. Organize the Post for Clarity, Readability, and Great Instruction

There are effective ways to organize information that all kinds of writers, teachers, and educators have been using since practically the dawn of time.

They employ these techniques because they make information easier to understand and absorb. They’re time-proven, so you should use them, too.

Here are some examples of good, basic techniques for organizing a how-to post.

  • The introduction eases the reader into the topic and announces the central question, “How do I ____?”

Great example: In their post on How to Use Hashtags on Twitter, Hubspot introduces the topic and gives context for what they will explain:

  • The text is broken up into readable chunks, with one clear idea per paragraph.
  • Steps are numbered, with only one action or learnable piece of information attached to each.
  • There are lots of examples, both hypothetical and from the real world (i.e. case studies or statistics).
  • It includes an outline of tools the reader can use.
  • There are tips sprinkled throughout to make the steps easier.
  • Suggestions or resources for further reading (lots of links!) are included.
  • It has lots of images, videos, or some other illustrative element, especially if you’re explaining how to do something involved or complicated.

Example: In its article, How to Do Quick and Easy Curves Adjustments in Photoshop, Digital Photography School has included lots of visuals to help it illustrate more complicated points:

The Main Commandment for Writing How-To Posts? Be Helpful.

If your post isn’t helpful, if it simply repeats what other people have already said, if it’s not organized well, if it’s sloppy or slap-dash, it’s not going to make any difference for your authority, your reach, or your business. Most importantly, it won’t make any difference for your customers.

If it doesn’t do that, you’ve truly failed. Yes, failed.

There’s enough bad content out there. There’s plenty of fluff, filler, hot air, and recycled ideas. None of these, not one, is helpful for the reader, visitor, or customer.

If it’s not helpful for them, it’s not helpful for you.

Bottom line? Create a how-to post you can stand behind, one that teaches and enlightens. Be helpful. Add value to the discussion. Period.


avatar

Julia dropped out of college to follow her passion in tech and writing, and hasn’t looked back since. Today, she’s been named among the top 30 content marketers, is the founder and CEO of leading content agency Express Writers, hosts the Write Podcast and #ContentWritingChat, and is a published, best-selling author. She’s also the creator of a brand new, leading industry course, The Practical Content Strategist Certification Course.

The post How to Write an Engaging How-To Post to Boost Your Online Authority appeared first on SiteProNews.

How to Write an Engaging How-To Post to Boost Your Online Authority

Written by: admin Date of published: . Posted in test

Today’s blogging landscape is littered with how-to posts.

Any blog you can think of will feature a how-to post, at some point in its existence.

But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them.

The first type is a post that answers a question that’s already been answered a million times. The other is a post that is genuinely helpful and answers a question in a way no one else has.

The latter category is what wins big with readers and customers. As BuzzSumo demonstrated in a survey, great how-to posts get shared at astounding rates. The top 10,000 of these posts averaged 90,000 shares each.

Even if you’re not performing at that rate, a stellar how-to post can often do better than other content types. Hubspot reported in 2012 that its how-to posts got about 55 percent more views than any other post type on its blog.

Yes, how-to posts are a goldmine – not only for mass appeal, but also for boosting your authority.

…But, only if you know how to write an engaging one.

Do you want to learn how to write how-to posts like that? I bet you do.

How to Write a How-To Post That Does the Job (Engages and Teaches Effectively!)

A worthy how-to post must accomplish four goals:

  • It must answer a question.
  • It must teach the audience.
  • It must provide the best answer possible.
  • It must demonstrate your know-how.

When your post hits each of these marks, it has done its job. It will teach effectively and underline your authority.

To aim for these targets and hit their respective bullseyes, here is what you need to do.

1. Answer the Questions People Are Asking (Ones You Can Answer Definitively)

You wouldn’t waste time answering a question no one is asking. Who would want to read that post?

Instead, answer a question that has urgency behind it. In other words, lots of people should be keen to know the answer. They probably shouldn’t be able to find a good solution in other places they’ve looked, to boot.

To get a handle on popular questions related to your industry and your expertise, look to the customers. What’s a query from them you continually hear? What’s constantly on their minds in the comments of your blog? What do you regularly get e-mails about?

Chances are you, can settle on a question pretty easily. The next step is making sure you can answer it the best way possible – definitively.

Your readers should walk away from your post and not need any other sources, because you effectively taught them.

*cue mic drop*

2. Choose a How-To Topic You Can Add Value To

If the how-to topic you want to write about has already been covered more than once (or, in some cases, more than 100 times), make sure you can add value to what’s already out there with your post.

Don’t rehash steps others have already explained in great detail, with great skill. You’ll only be adding to the content wasteland.

Instead, what can you add that is helpful, novel, useful, or practical? Will putting your knowledge on the table add breadth and depth to the topic? Or will it just make it more bloated and redundant?

If you can’t add extra value to the subject and teach your readers something new, you probably shouldn’t write a how-to post about it.

3. Know All the Steps Before You Begin

You know the answer and the steps to the how-to topic you’re going to cover from back to front, which is exactly why you should write about it.

The thing is, what’s clear to you may be harder to grasp for non-experts. With that in mind, make sure you outline all the steps you need to hit before you dig in. This ensures your how-to post is comprehensive and flows logically from point A, to point B, all the way to Z.

If you can, have someone who’s unfamiliar with the topic read your steps. If they have questions about the connection between point C and point D, for example, that’s a sign you missed a step and need to tweak your outline.

4. Organize the Post for Clarity, Readability, and Great Instruction

There are effective ways to organize information that all kinds of writers, teachers, and educators have been using since practically the dawn of time.

They employ these techniques because they make information easier to understand and absorb. They’re time-proven, so you should use them, too.

Here are some examples of good, basic techniques for organizing a how-to post.

  • The introduction eases the reader into the topic and announces the central question, “How do I ____?”

Great example: In their post on How to Use Hashtags on Twitter, Hubspot introduces the topic and gives context for what they will explain:

  • The text is broken up into readable chunks, with one clear idea per paragraph.
  • Steps are numbered, with only one action or learnable piece of information attached to each.
  • There are lots of examples, both hypothetical and from the real world (i.e. case studies or statistics).
  • It includes an outline of tools the reader can use.
  • There are tips sprinkled throughout to make the steps easier.
  • Suggestions or resources for further reading (lots of links!) are included.
  • It has lots of images, videos, or some other illustrative element, especially if you’re explaining how to do something involved or complicated.

Example: In its article, How to Do Quick and Easy Curves Adjustments in Photoshop, Digital Photography School has included lots of visuals to help it illustrate more complicated points:

The Main Commandment for Writing How-To Posts? Be Helpful.

If your post isn’t helpful, if it simply repeats what other people have already said, if it’s not organized well, if it’s sloppy or slap-dash, it’s not going to make any difference for your authority, your reach, or your business. Most importantly, it won’t make any difference for your customers.

If it doesn’t do that, you’ve truly failed. Yes, failed.

There’s enough bad content out there. There’s plenty of fluff, filler, hot air, and recycled ideas. None of these, not one, is helpful for the reader, visitor, or customer.

If it’s not helpful for them, it’s not helpful for you.

Bottom line? Create a how-to post you can stand behind, one that teaches and enlightens. Be helpful. Add value to the discussion. Period.


avatar

Julia dropped out of college to follow her passion in tech and writing, and hasn’t looked back since. Today, she’s been named among the top 30 content marketers, is the founder and CEO of leading content agency Express Writers, hosts the Write Podcast and #ContentWritingChat, and is a published, best-selling author. She’s also the creator of a brand new, leading industry course, The Practical Content Strategist Certification Course.

The post How to Write an Engaging How-To Post to Boost Your Online Authority appeared first on SiteProNews.

How Knowledge Base Can Improve Quality of Education

Written by: admin Date of published: . Posted in test

Importance of good education is well known — it enables millions around the globe to get the necessary skills to build their careers. With the development of technologies, numerous branches of industry have developed significantly.

Let’s take a look at why knowledge base software solutions are perfect for improving the quality of content in education.

Ease of access


A traditional education system requires physical presence of students for the lecture to be effective. Now, technology has become a bridge that makes this approach obsolete because lectures in a knowledge base are pre-recorded and can be accessed from any place that is connected to the Internet. This means that students don’t have to miss out on a lecture. He or she can access and hear the lecture from their home, their dorm, or any other place of convenience.

Moreover, knowledge base software comes with support for multiple platforms, so students can follow the lecture from devices such as Smartphones and tablets. This feature alone has revolutionized education, because it offers much more flexibility to both students and teachers.

Analytics


A knowledge-base software comes with an abundance of statistics that teachers can rely on to follow how students are performing. This also helps teachers to find out which parts of the course are bringing results and which could be tweaked for a better understanding.

This type of analytics was impossible to acquire only a decade ago and now, teachers are in a position to monitor success rates of every chapter of their course, and see which parts could be improved for better student satisfaction.

Furthermore, the created knowledge base pages can be easily edited. Not everything is set in stone; a teacher can see that a particular lesson is not well interpreted by the students, and he or she can make some changes, which are immediately live. The teacher can then monitor the effects of the changes made, and whether this part of the lecture is easier for students to comprehend. This creates a positive impact on teachers who want to create impeccable courses for their students.

Higher information retention


Knowledge retention is very important in education. Many students struggle to keep the important pieces of information in their minds for longer periods of time. The reason for this lies in the fact that there is always a lot of information to cover. However, by adding image and video materials, students can more easily stay focused for longer periods of time, as well as link information to imagery.

The good thing is that knowledge base software comes with inbuilt support for multimedia content. This means that adding images, video material, or presentations is quite easy and requires no special knowledge and skill. This improves the quality of content because it enables students to easily make a connection with images and improve their knowledge retention rate. Some of the best explanations are made by video or image — especially when a picture is created to better explain an abstract notion. This makes the lectures and the whole course much more student-friendly, which leads to better student performance.

Easier evaluation and observation

In traditional education, tracking the progress of a smaller number of students is not challenging. But in universities, there are plenty of courses that count an incredibly high number of students. In such a situation, educational instructors require professional help from assistants to make ends meet.

With the implementation of a knowledge base, there is an abundance of data about the performance of every single student. This ensures better evaluation as the whole process can be semi-automated. The software collects data about all students and provides data about all of the members of the course, individually and collectively, offering a great overview.

For example, you can easily create an interactive test for student evaluation, which would automatically measure performance by adding up points collected through the test. Additionally, if you want to see how far students have progressed in your course, it is possible to track how many lectures they have covered. This puts the teacher in a position where he or she has much more control and can easily evaluate and monitor students in his or her course.

Flawless communication


Communication is essential in all types of education. With traditional education, there are plenty of situations when communication problems arise — like when a student is prevented from attending the lecture. But, knowledge base software deals with this problem exceptionally well. There are several ways of communication that can be established.

● Notification system – This is one of the best systems that notifies everyone of new updates and changes made to the knowledge base. Additionally, as the knowledge base is compatible with various platforms, students or professors can be automatically notified of the changes not only on their laptops and PCs but on their Smartphones and tablets as well.

● Sticky pages – In every course, there is a set of most important information that all students should know. This information can be placed on the homepage of a knowledge base. This improves communication and solves the most frequent problems, reducing the stress level of the teacher.

● Personal communication – Whenever there is a particular problem with a single student, a professor can get in touch with him or her via e-mail or a live chat. This direct communication is best for solving some personal issues, and no matter where the professor or student is, communication can be established easily.

These are some of the key benefits of leveraging a knowledge base in the education domain. It ensures easy completion of various tasks and helps teachers continually develop their content and improve the quality of education. If you are considering using knowledge base software in education, it is a great solution.


avatar

Robin Singh is a technical support executive with a combined experience of six years. He is well acquainted with various Knowledge base tools and is currently associated with ProProfs. In his free time, Robin enjoys reading and traveling.

The post How Knowledge Base Can Improve Quality of Education appeared first on SiteProNews.

How Knowledge Base Can Improve Quality of Education

Written by: admin Date of published: . Posted in test

Importance of good education is well known — it enables millions around the globe to get the necessary skills to build their careers. With the development of technologies, numerous branches of industry have developed significantly.

Let’s take a look at why knowledge base software solutions are perfect for improving the quality of content in education.

Ease of access


A traditional education system requires physical presence of students for the lecture to be effective. Now, technology has become a bridge that makes this approach obsolete because lectures in a knowledge base are pre-recorded and can be accessed from any place that is connected to the Internet. This means that students don’t have to miss out on a lecture. He or she can access and hear the lecture from their home, their dorm, or any other place of convenience.

Moreover, knowledge base software comes with support for multiple platforms, so students can follow the lecture from devices such as Smartphones and tablets. This feature alone has revolutionized education, because it offers much more flexibility to both students and teachers.

Analytics


A knowledge-base software comes with an abundance of statistics that teachers can rely on to follow how students are performing. This also helps teachers to find out which parts of the course are bringing results and which could be tweaked for a better understanding.

This type of analytics was impossible to acquire only a decade ago and now, teachers are in a position to monitor success rates of every chapter of their course, and see which parts could be improved for better student satisfaction.

Furthermore, the created knowledge base pages can be easily edited. Not everything is set in stone; a teacher can see that a particular lesson is not well interpreted by the students, and he or she can make some changes, which are immediately live. The teacher can then monitor the effects of the changes made, and whether this part of the lecture is easier for students to comprehend. This creates a positive impact on teachers who want to create impeccable courses for their students.

Higher information retention


Knowledge retention is very important in education. Many students struggle to keep the important pieces of information in their minds for longer periods of time. The reason for this lies in the fact that there is always a lot of information to cover. However, by adding image and video materials, students can more easily stay focused for longer periods of time, as well as link information to imagery.

The good thing is that knowledge base software comes with inbuilt support for multimedia content. This means that adding images, video material, or presentations is quite easy and requires no special knowledge and skill. This improves the quality of content because it enables students to easily make a connection with images and improve their knowledge retention rate. Some of the best explanations are made by video or image — especially when a picture is created to better explain an abstract notion. This makes the lectures and the whole course much more student-friendly, which leads to better student performance.

Easier evaluation and observation

In traditional education, tracking the progress of a smaller number of students is not challenging. But in universities, there are plenty of courses that count an incredibly high number of students. In such a situation, educational instructors require professional help from assistants to make ends meet.

With the implementation of a knowledge base, there is an abundance of data about the performance of every single student. This ensures better evaluation as the whole process can be semi-automated. The software collects data about all students and provides data about all of the members of the course, individually and collectively, offering a great overview.

For example, you can easily create an interactive test for student evaluation, which would automatically measure performance by adding up points collected through the test. Additionally, if you want to see how far students have progressed in your course, it is possible to track how many lectures they have covered. This puts the teacher in a position where he or she has much more control and can easily evaluate and monitor students in his or her course.

Flawless communication


Communication is essential in all types of education. With traditional education, there are plenty of situations when communication problems arise — like when a student is prevented from attending the lecture. But, knowledge base software deals with this problem exceptionally well. There are several ways of communication that can be established.

● Notification system – This is one of the best systems that notifies everyone of new updates and changes made to the knowledge base. Additionally, as the knowledge base is compatible with various platforms, students or professors can be automatically notified of the changes not only on their laptops and PCs but on their Smartphones and tablets as well.

● Sticky pages – In every course, there is a set of most important information that all students should know. This information can be placed on the homepage of a knowledge base. This improves communication and solves the most frequent problems, reducing the stress level of the teacher.

● Personal communication – Whenever there is a particular problem with a single student, a professor can get in touch with him or her via e-mail or a live chat. This direct communication is best for solving some personal issues, and no matter where the professor or student is, communication can be established easily.

These are some of the key benefits of leveraging a knowledge base in the education domain. It ensures easy completion of various tasks and helps teachers continually develop their content and improve the quality of education. If you are considering using knowledge base software in education, it is a great solution.


avatar

Robin Singh is a technical support executive with a combined experience of six years. He is well acquainted with various Knowledge base tools and is currently associated with ProProfs. In his free time, Robin enjoys reading and traveling.

The post How Knowledge Base Can Improve Quality of Education appeared first on SiteProNews.