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5 Things that are In Store for SEO in 2013 and Beyond

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, Social Media News, test

2011 and 2012 have been incredibly important years in the world of search engine optimization and for search design trends in general. In an effort to make the web closer to something
semantic and highly responsive to the real needs of human readers, Google has performed some major overhauls to the way it ranks the websites it has indexed by its web crawlers.

These overhauls will be ongoing and will continue to develop further in 2013; creating a web popularity landscape that depends not just on classical SEO tactics but also numerous other factors involving social media, website design and friendliness to the latest browsing systems such as mobile web viewing.

Let’s go over some of these key trends that will almost certainly be really big in this new year.

1. Humanized Ranking Metrics

With Google’s repeated massively damaging blows to black hat SEO during all of 2011 and 2012, the days of effective link farming, content stuffing, keyword stuffing and other “nefarious” optimization tactics that don’t actually reflect site popularity are over. This trend will only continue and whatever black hat optimization tricks that are still working for some sites will only continue to deteriorate in their effectiveness.

Instead, Google is steadily working its way towards creating a more humanized ranking index that, in addition to reflecting other metrics which we’ll soon get to, also takes a lot of its value analysis from real time social media and human user metrics of actual popularity amongst readers.

The end result is expected to be a more “real time” search results profile for queries and an increasing amount of weight given to data collected from Twitter, Facebook, other social platforms and, of course, Google’s own array of social media tools. An important aspect of this will involve site owners connecting their content to each of these social platforms and also integrating themselves more with Google’s own network of content tracking. (despite the obvious bias in Google’s favor here)

2. Quality over Quantity

This almost certain 2013 trend is great news for a lot of content weary bloggers and site owners. Instead of giving heavy emphasis to massively content stuffed websites, Google and other search engines will continue to focus more on ensuring that their best ranked content is judged more by its quality, relevancy and freshness.

Updates like some of Panda’s iterations were a particularly good demonstration of this and played a part in giving precedence to sites whose content was most relevant and valuable for a given search, even if the sites themselves were not major content producers like some competitors might have been.

Based on this trend, site administrators should work towards really filling information needs with high quality posts without rushing to fill out as much new content as they can as quickly as possible.

3. Mobile Search

The mobile browsing landscape is only continuing to grow and soon it will completely overtake conventional web search. This means that adapting to the technical and practical details of this changing environment is a crucial step for SEO conscious site owners in 2013.

Speaking on a purely technical level, more emphasis has to be given to making websites more mobile friendly and designing them so that they are fully responsive not only to different PC browsers and screen sizes but also to thousands of different mobile platforms, from tablets to a whole array of smart phone types and operating systems.

Additionally, from other optimization standpoints, work to get your sites and their content more oriented towards mobile friendly content delivery. This could mean post design, text layout and presentation media such as video or audio

Another interesting feature of this emerging mobile search trend is the fact that a lot more of it takes place through a complex series of social network connections, bringing us to our next point.

4. Increasing Social Media Importance

We already partly covered the incredible importance of social media weight in our first major trend point, but it bears mentioning in more detail.

In 2013, you will absolutely need to develop your website’s social platform presence and integration as much as possible.

As more and more of the data about what’s trending on their platforms gets collected by social media sites, more of it will also become available for review by Google. This in turn will make such metrics more important in deciding search rank value. Ultimately Google is working to provide the most human relevant search experience possible to its users and the fundamentally human guided nature of social media popularity makes it a vital base of information for Google to achieve its goal.

Help this process along as much as possible by developing your popularity in the social media platforms and building up a base of dedicated fans that keep coming back to and repeatedly sharing what you have to offer further down the social chain. Not only will this eventually improve your essential human ranking value in the new search landscape, it will also achieve the vital site popularity building step of making you less dependent on search rank and SEO for the long run.

In essence, by developing a fan base at least partly through your social presence, you’ll be forcing the search engines to pay attention to you. Another way of looking at this is that building a deep human popularity amongst many fans and other influential websites will create a domain authority for your pages that no search engine can ignore.

Additionally, bear in mind practical technical steps that will improve your social media friendliness; things like creating multiple profiles across several popular media platforms, connecting them fully to your website through social media buttons and making it easy for people to log on through their Facebook or other social networking accounts.

5. Conversion Rate Optimization

However Google works, it has to also pay attention to reality on the digital ground. In terms of CRO, this has an enormous potential importance for 2013 because it means that a major factor in higher ranking may soon be how well sites get visitors to perform useful actions.

In essence, while many sites may have numerous visitors, the ones that optimize their pages for the best human engagement are those that actually get the readers not only to visit but also do things like buy products, click more links or opt in to a mailing list with their email addresses.

Since successfully doing all this is an obvious indicator that people are getting real personal value from a website, it’s very likely that Google will pay more attention to it in 2013.

For your own site, focus as much as possible on delivering high quality and getting maximal action or purchase conversion rates from whatever visitors you do have. Doing this is even more important than focusing on raw visitor numbers.


Matthew Ellis has written for the marketing and tech industries for many years as a freelance author. He also owns a small business that deals within those realms. When he’s not working, you can find him covering Acquirent’s sales jobs in Chicago.

Post from: SiteProNews: Webmaster News & Resources

5 Things that are In Store for SEO in 2013 and Beyond

Amazon Launches Service Providing Free MP3s

Written by: admin Date of published: . Posted in test

Look out iTunes, there’s a new service in town courtesy of Amazon.

The Internet retailer has unveiled AutoRip, a new service that gives customers free MP3 versions of CDs they purchase from Amazon.

When a customer buys an AutoRip CD, the MP3 version is then added to his/her Cloud Player library. These free files are available, immediately for playback or download.

Also, the MP3 versions of past AutoRip-eligible CD purchases — going back to when Amazon first opened its Music Store in 1998 — are available in Cloud Player.

So far, more than 50,000 CDs, which include titles from every major record label, are available for AutoRip with more titles being consistently added.

“What would you say if you bought music CDs from a company 15 years ago, and then 15 years later that company licensed the rights from the record companies to give you the MP3 versions of those CDs… and then to top it off, did that for you automatically and for free?” Amazon.com founder and CEO Jeff Bezos asked in a press release.

“Well, starting today, it’s available to all of our customers — past, present, and future — at no cost. We love these opportunities to do something unexpected for our customers.”

AutoRip MP3 files can be played instantly from any Kindle Fire, Android phone or tablet, iPhone, iPod touch, Samsung TVs, Roku or Sonos as well as any Web browser.

The free AutoRip 256 Kbps MP3 audio files are stored for free in customers’ Cloud Player libraries and do not count against storage limits.

Examples of popular AutoRip albums are ‘21’ by Adele; ‘Overexposed’ by Maroon 5, and ‘The Truth About Love’ by P!nk. Classics like ‘Dark Side of the Moon’ by Pink Floyd and ‘Thriller’ by Michael Jackson are also available under the AutoRip system.

Amazon recently expanded its MP3 catalog to offer more than 21 million songs. In June, Amazon launched Cloud Player for iPhone and iPod touch and, a month later, added new scan and match technology, allowing customers to import music into Amazon Cloud Player by scanning their iTunes and Windows Media Player libraries and matching songs on their computers to Amazon’s music catalog.

“All matched songs – even music purchased from iTunes or ripped from CDs – are upgraded to high-quality 256 Kbps audio,” the press release reads. The files “are made available instantly in customers’ Cloud Player libraries, making it even easier for customers to enjoy their entire music collection anywhere.”

 

Post from: SiteProNews: Webmaster News & Resources

Amazon Launches Service Providing Free MP3s

Digg Announces User Increase, Monetization Plans

Written by: admin Date of published: . Posted in Blogging News, Google News, test

The new owners of Digg have big plans for the social news website.

The company, which was acquired last summer by Betaworks, revealed in a Jan. 10 blog post it has doubled its user numbers since re-launching in August. The blog did not give specifics but, according to a Tech Crunch article, Digg has more than 10 million e-mail addresses on file.

Instead, general manager Jake Levine and Digg CTO Michael Young concentrated their joint blog post on the company’s monetization efforts.

“Our mission at Digg is to build the best discovery application on the web, and — critically — to build it in such a way that it can last,” the blog post reads.

“We don’t want to build a product, we want to build a sustainable product — one that lasts a long time and ultimately touches hundreds of millions of people. Today, our product is about one percent done, but waiting to experiment with monetization models until the product has reached some notion of maturity would be a mistake. In reality, our product will never be “finished,” and designing the business separate from the product would result in a disconnected experience that does a disservice to both.”

Digg’s ‘Apps We Like’ section is one of the site’s first monetization efforts.

Here, the firm posts an app recommendation on a sponsored section of its website. The apps are chosen based on popularity — usually whatever appears “at the top of the App Store.”

“Since we can’t promote every great app, we also make it possible for developers to apply for promotion,” the blog post reads. “Our evaluation process is pretty simple: is this an app that we think our users should know about? If accepted, developers pay for the promotion. If the promotion was paid for, you’ll see that it is clearly marked ‘Sponsored.’”

So far, Digg has featured three sponsored apps: Picturelife, Zapd and Tapestry.

“Developer and user feedback has been positive so far. We’re not sure how big ‘Apps We Like’ can be, but we think our users will like it, and so we’re giving it a shot,” the post reads.

Developers can apply here to have their apps featured.

Since its re-launch, Digg has also released an iPhone app, an iPad app (both featured by Apple), an e-mail product called The Daily Digg and completed a redesign of the site.

 

Post from: SiteProNews: Webmaster News & Resources

Digg Announces User Increase, Monetization Plans