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Facebook EdgeRank: Why 15% or Less of Your Status Updates are Shown to Fans

Written by: admin Date of published: . Posted in Google News, Social Media News, test

A major development on the Facebook platform is the introduction of EdgeRank, a ranking formula that determines which posts are displayed on the News Feed of fans and friends. This algorithm filters and prioritizes the posts your fans will see and the order in which they are shown on their News Feed.

This article describes EdgeRank and how it affects your Facebook activities? Facebook had to introduce a ranking algorithm to reduce the amount of clutter displayed on people’s News Feeds.

To overcome the effects of EdgeRank, you need to understand how to create and manage the updates you post on Facebook, how to time these updates and how to engage with fans and friends using Facebook features like Likes, Share and Comments. Unless you fully embrace the concept of engagement, your status updates will simply not show up on the News Feed of your fans.

What Is EdgeRank?

EdgeRank is a Facebook algorithm that controls which status updates are displayed in each user’s News Feed. EdgeRank not only filters what posts are displayed, it also sorts and prioritizes the order in which they are shown.

To start, let’s clarify the term edge as the ranking formula itself is based on this rather esoteric term. We shall clarify its meaning in an easy-to-understand manner.

As it applies to Facebook, every interaction a user performs that produces a piece of content is known as an edge.

For example, the following user actions are in themselves known as edges:

* Posting a status update.
* Uploading a photo or video.
* Listening to a song.
* Changing the classification of a fan or friend.
* Clicking, liking, tagging, sharing, commenting and befriending people.

Every one of these actions generates an edge which, depending on its EdgeRank score, may be displayed in a user’s News Feed. Looking at the actions shown in the above list, you can already see that EdgeRank monitors your engagement and this, to a large extent, determines if your status updates will be shown on the News Feed of your fans and friends.

Now, let’s examine a more scientific definition of EdgeRank.

EdgeRank is measured by the aggregation of three separate factors which, on account of the terminology used, may seem a little difficult to grasp.

Affinity (u). This essentially tracks your interaction with fans. Each action produces a different weight that measures the effort involved which, by itself, demonstrates the level of interest a user has in the content posted. Posting and commenting produces a higher score than clicking or liking. Using Facebook parlance, the affinity score is also based on how connected a user is with an action. The more you interact with a particular person, the more connected you become.

Edge Weight (w). Each edge category has a different weight (score) which determines what type of content Facebook considers valuable for posting onto the News Feed of fans and friends. Highest on their ranking is videos, photos and links. The more comments, likes or shares a post update accumulates, the higher its edge weight.

Recency (d). This factor relates to the “time decay” of status updates. As a post ages, it loses points. It is assumed that Facebook adjusts the recency score based on the time elapsed since the user last logged into Facebook and also how frequently
the user is active on Facebook.

Like the Google algorithm that determines page rank, the precise equations contained in the EdgeRank algorithm are not publicly known and you can assume that the algorithm will change and evolve over time. However, the above explanations should give you a reasonable insight into the factors that determine whether particular posts will show up in your News Feed as well as those of your fans.

Finally, do not assume that you can check, measure or calculate EdgeRank because there is no general score. You can, however, measure the effects of EdgeRank by using the Facebook analytics tools to see how much engagement from other users your posts accumulate. A separate chapter in my book describes the Insights analytics feature.

How to Improve Your EdgeRank Score

If you market your brand, product or service on Facebook, you need to consider how you can best improve your EdgeRank score. The reason is simple. Unless you pay attention to EdgeRank, the majority of your fans and friends may never see your status updates.

According to the latest available research, only 6% of your fans will interact with your content (Napkin Labs)

Facebook recently claimed that only 15% on your fans will see your status updates on their newsfeed.

Acquiring Likes has, in itself, become a fairly meaningless activity although you need to reach 400 likes in order to see certain data in Insights. “The more the better” approach is not the target you want to chase. Fostering engagement with your fans should be your principal goal as this is the only way to improve your EdgeRank score.

Here’s the mindset you need to adopt when you post updates, photos or videos in Facebook:

* Don’t try to trick the EdgeRank formula to rank your content higher. Instead, create content that motivates your fans and friends to like, comment and share the content.

* Aim to create a community of followers.

* As is the case with the Calls-To-Action items you embed in sales letters and/or squeeze pages, you must TELL people what to do or they won’t do it. Clearly state what you want your fans to do. “Leave a comment below”, “Click Like if you agree”, “Click the Share button now”. Every action your fans take will improve the Affinity score of the EdgeRank algorithm and this will increase the number fans that see your post in their News Feed.

Pages Feed (November, 2012 Update)

Facebook has responded to mounting criticism from users who want to see all status updates posted by pages the have liked.

Commencing mid-November, 2012, a new menu item was added to the left-hand column of the News Feed page.

You can enable this function in order to see all status updates from pages you have liked. However, if you have a large number of Likes, you may well be overwhelmed by the amount of clutter on your News Feed.

Article by Alex Backlund. His Kindle eBook “Facebook Marketing: Your Social Media Campaigns Using Facebook’s 2012 Additions” explains in detail all the new promotional and advertising Facebook has introduced so you can better reach your target audience.

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Facebook EdgeRank: Why 15% or Less of Your Status Updates are Shown to Fans

Global Online Spy Ring Uncovered: Red October Hunted

Written by: admin Date of published: . Posted in Blogging News, test

A global spy ring targeting governmental, diplomatic and scientific research organization computer networks has been uncovered by Kaspersky Lab.

Known as Red October, or Rocra for short, the malware has targeted specific organizations mostly in Eastern Europe, former USSR members and countries in Central Asia, but it has also hit Western Europe and North America, according to a post on SecureList, Kaspersky Lab’s blog.

“Red October is currently still active with data being sent to multiple command-and-control servers, through a configuration which rivals in complexity the infrastructure of the Flame malware,” the blog post reads. “Registration data used for the purchase of C&C domain names and PE timestamps from collected executables suggest that these attacks date as far back as May 2007.”

Kaspersky Security Network compiled a list of countries with the most infections as seen below.




The malware is sent by means of a spear-phishing e-mail to target specific victims within an organization. Once downloaded, the infected files release a trojan on the PC which then scans the local network to uncover other computers vulnerable to the same attack.

The malware downloads modules that can later perform a number of “tasks,” often as .dll libraries. The infected device will then obey instructions from the command center and then immediately destroy the evidence.

Modules are also often installed on an infected system to steal data from Windows Mobile devices, iPhones and Nokia handsets. Once a mobile device is connected to the victim’s machine, the modules start collecting data from the phone.

“During our investigation, we’ve uncovered over 1,000 modules belonging to 30 different module categories,” the blog reads. “These have been created between 2007 with the most recent being compiled Jan. 8, 2013.”

Information collected from infected networks is often reused in later attacks, according to Kaspersky. In one instance, stolen credentials were stockpiled for use when the attackers needed to guess passwords and network credentials in other locations.

Red October is able to spy and steal in a number of ways, which Kaspersky has broken down into two groups: persistent tasks and one-time tasks.

Examples of persistent tasks:

• Once a USB drive is connected, search and extract files by mask/format, including deleted files. Deleted files are restored using a built in file system parser.

• Wait for an iPhone or a Nokia phone to be connected. Once connected, retrieve information about the phone, its phone book, contact list, call history, calendar, SMS messages, browsing history.

• Wait for a Windows Mobile phone to be connected. Once connected, infect the phone with a mobile version of the Rocra main component.

• Wait for a specially crafted Microsoft Office or PDF document and execute a malicious payload embedded in that document, implementing a one-way covert channel of communication that can be used to restore control of the infected machine.

• Record all the keystrokes, make screenshots.

• Execute additional encrypted modules according to a pre-defined schedule.

• Retrieve e-mail messages and attachments from Microsoft Outlook and from reachable mail servers using previously obtained credentials.

Examples of one-time tasks:

• Collect general software and hardware environment information.

• Collect file system and network share information, build directory listings, search and retrieve files by mask provided by the C&C server.

• Collect information about installed software, most notably Oracle DB, RAdmin, IM software including Mail.Ru agent, drivers and software for Windows Mobile, Nokia, SonyEricsson, HTC, Android phones, USB drives.

• Extract browsing history from Chrome, Firefox, Internet Explorer, Opera.

• Extract saved passwords for Web sites, FTP servers, mail and IM accounts.

• Extract Windows account hashes, most likely for offline cracking.

• Extract Outlook account information.

• Determine the external IP address of the infected machine.

• Download files from FTP servers that are reachable from the infected machine (including those that are connected to its local network) using previously obtained credentials.

• Write and/or execute arbitrary code provided within the task.

• Perform a network scan, dump configuration data from Cisco devices if available.

• Perform a network scan within a predefined range and replicate to vulnerable machines using the MS08-067 vulnerability.

• Replicate via network using previously obtained administrative credentials.


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Global Online Spy Ring Uncovered: Red October Hunted

Tablets Responsible for Slow in PC Sales

Written by: admin Date of published: . Posted in test

A 4.9 percent decline in global PC sales during the fourth quarter of 2012 can be blamed on one thing: the growing popularity of tablets, a new report has found.

Worldwide PC sales dipped significantly from the fourth quarter in 2011 to the fourth quarter of last year, according to a report by Gartner, Inc. Analysts. In 2012, 90.3 million units were shipped.

“Tablets have dramatically changed the device landscape for PCs, not so much by ‘cannibalizing’ PC sales, but by causing PC users to shift consumption to tablets rather than replacing older PCs,” Mikako Kitagawa, principal analyst at Gartner, said in a press release.

Consumers are increasingly shifting to tablets for personal use and are performing creative and administrative tasks on a shared PC, the Gartner report said, adding it is unlikely buyers will replace older secondary PCs in their homes.

“This transformation was triggered by the availability of compelling low-cost tablets in 2012, and will continue until the installed base of PCs declines to accommodate tablets as the primary consumption device,” Kitagawa said. “On the positive side for vendors, the disenfranchised PCs are those with lighter configurations, which mean that we should see an increase in PC average selling prices (ASPs) as users replace machines used for richer applications, rather than for consumption.”

Tablets and Smartphones have also usurped PCs as the technological Christmas gifts of choice. And while there was uptake of affordably-priced notebooks as a part of mega holiday deals, it did  little to boost holiday PC sales, analysts said.

The launch of Microsoft’s Windows 8 also has had little impact on PC shipments thus far.

“PC vendors offered somewhat lackluster form factors in their Windows 8 offerings and missed the excitement of touch,” the press release said. “New products are coming to market, and this could drive churn within the installed base.”

HP regained the top spot in global PC shipments in the fourth quarter of 2012, but the company’s shipments did not grow compared to 2011. Lenovo dropped to the No. 2 position, but experienced the best growth rate (8.2 percent) among the top five PC vendors worldwide.

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q12 (Units)


4Q12 Shipments

4Q12 Market Share (%)

4Q11 Shipments

4Q11 Market Share (%)

4Q12-4Q11 Growth (%)



















Acer Group
























PC shipments reached 352.7 million units last year, a 3.5 percent decline from 2011 (as seen below). HP retained the top spot in the global PC market, accounting for 16 percent of the market. Lenovo was the No. 2 vendor with 14.8 percent market share while Asus showed the strongest growth among the top five vendors, with shipments increasing 17.1 percent.

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2012 (Units)


2012 Shipments

2012 Market Share (%)

2011 Shipments

2011 Market Share (%)

2012-2011 Growth (%)



















Acer Group

























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Tablets Responsible for Slow in PC Sales

Reduced iPhone 5 Order Rumor Sends Apple Shares Below $500

Written by: admin Date of published: . Posted in Google News, test

Reports that Apple has slashed its iPhone 5 orders were reflected in Apple’s plummeting stock Jan. 14.

Investors were reacting to reports by The Wall Street Journal and Nikkei that the company has significantly cut back on iPhone 5 component orders due to weak demand. Shares of Apple stock dipped below $500 in early trading Monday morning.

Rumors are circulating that the company has cut “roughly half” of its orders for the four-inch display of its latest Smartphone as well as for other components. The cut back, thus far, is only for in the current quarter, which ends in March.

Apple is to announce its earnings for the recently concluded December quarter next week. The company’s holiday sales — especially for the iPhone 5 — are expected to be at the $50 million mark.

One analyst says the Apple hysteria is unnecessary.

J.P. Morgan analyst Mark Moskowitz said in an investor note Dec. 20 that although reports have pointed to a 20 percent drop in Apple’s March-quarter supply chain orders for the iPhone 5, he believes there is a reasonable explanation and other analysts are panicking for no reason.

“Downshifting from ‘white hot’ order activity does not mean the world is ending,” Moskowitz is quoted by CNet.

It is likely Apple pushed its suppliers in the beginning to increase manufacturing of the new phone, and the downshift in orders is simply an aftereffect, he said.

“We also think that the supply chain adjustments could imply that manufacturing yields on iPhone 5 have improved, which means Apple’s gross margin profile could rebound to 40 percent, which would be a positive,” Moskowitz said.

That would support Apple’s assertions its initial deterioration of profits is due to the start up of several major products, all of which needed sizeable startup production investments, according to the CNet report.

Some analysts say Apple needs to come out with some popular products next year to keep the company from floundering. Moskowitz, however, believes Apple’s present slate of products, the iPhone 5 in particular will do well for the company.

“We acknowledge the increasing level of competition in the market, including Samsung, Google, HTC, and Lenovo,” Moskowitz said. “Overall, we continue to believe that Apple can deliver a 12-18 month upgrade cycle with the iPhone 5. The new device is not a pocket hog or battery hog, relative to other competitive LTE-capable devices. Further, the iPhone 5′s LTE performance separates the device from the iPhone 4S, which means that a meaningful upgrade cycle in the installed base stands to manifest in the coming year.”

According to CNet, Moskowitz anticipates Apple will sell 45 million iPhones in the coming quarter.




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Reduced iPhone 5 Order Rumor Sends Apple Shares Below $500

Mobile Ad Gains will Cost Facebook Billions: Analyst

Written by: admin Date of published: . Posted in Blogging News, Social Media News, test

Facebook can expect to shell out about $2 billion a year for its future mobile ad campaigns, predicts a senior analyst at Pivotal Research Group.

Despite the mobile gains the social network made in the latter half of 2012 and the resulting investor confidence that drove the firm’s stock above the $30 mark last week, Brian Wieser, in a research note, lowered his rating on the company from “buy” to “hold.”

He said the stock “had a good run to back up this value, leading to the change in recommendation.”

Facebook’s stock has enjoyed a remarkable rise from less than $18 per share in September to its current value of about $32, thanks to the company’s $150 million in mobile profits in the third quarter — a jump of about $140 million from the previous quarter.

Wieser is predicting Facebook’s mobile ad division will produce $1 billion in revenue this year, adding mobile advertising looks auspicious for the social media site in the short-term.

The problem, the note indicated, is the elevated costs connected to this type of advertising. For instance such campaigns tend to be more labor-intensive than conventional Web campaigns. If the social network’s growth in mobile is due to an increase in mobile campaigns, which would include mobile apps, that could translate into lesser profits and lower CPMs.

“Even if CPMs were higher, the absolute volume of impressions delivered will be much lower than on the desktop,” Wieser said.

BTIG analyst Richard Greenfield said in October Facebook is pushing so hard to make money, user backlash could weaken its stock value.

Greenfield said Facebook’s “aggressive” drive to increase revenue would eventually backfire.

“In the face of drastically slowing payments revenues and falling investor sentiment and employee morale, it feels like Facebook is pushing advertising monetization harder than they should be, which we believe will harm user engagement in 2013 and beyond,” Greenfield wrote on his blog.

Greenfield was correct in his prediction that Facebook would report higher third-quarter ad revenues. He added, however, that mobile ads would take up more space on screens, annoying users and raising the chances of accidental clicks.

Greenfield slashed his 2013 revenue forecast to $5.6 billion from $5.9 billion.



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Mobile Ad Gains will Cost Facebook Billions: Analyst