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8 Great Reasons to Start Using Pinterest for Your Small Business

Written by: admin Date of published: . Posted in test

In the past several months, use of the new social media platform ‘Pinterest’ has increased exponentially, especially among young, professional age men and women. While the appeal may not seem obvious to those of us who did not grow up with social media, many small businesses are getting greater reach and building deeper relationships with new prospects and clients.

Here are eight reasons to use Pinterest to market your business and online Web presence now.

1. Consumers searching less, discovering more
There has been a dramatic shift in Internet behavior from pointedly searching for products, services or information to a more free-form method of discovering new things. Discovery allows people browsing the Internet to find not only information, but inspiration. Pinterest is riding the wave of this new phenomenon, stepping in before you perform the Web search on Google. Often, it is even before you have thought of paying for a particular product or service. As such, it is a great way to get exposure for your business by creating quality image-heavy content that people can re-pin on their Pinterest boards. In addition, frequent keyword term searches in Google now result in pinterest page URLs by other companies when optimized for SEO correctly.

2. Little interaction needed to build brand awareness
One of the most pressing concerns for any department managing an online brand is the question of “Do we have the resources (money and labor) to do this right?” Luckily, your involvement with Pinterest can be minimal, and there is extremely low overhead. With a few minutes of regular pinning, categorizing, and tagging a day, there’s little else to worry about. No need to manage commenting or spend a lot of time following and friending others; you simply promote your content in your own time.

3. Connect with your audience visually
Pinterest is almost exclusively a visual medium. It attracts a different type of crowd, as well as behavior, than your standard Weblog. To many people, images and videos have a greater appeal than words, but most information on the Web is rarely delivered through this medium. Think of how many people make their livings as bloggers and podcasters. You can tap into a whole new segment of buyers by building a community around your pinned images. Browsers who are inspired by your account spread the word, giving you more free referrals.

4. Helps connect with people too shy to have their own blog
Many people are simply too shy to have a blog, or don’t care for the work involved of constantly creating content. With Pinterest anyone can have their own online Web presence made up of interesting and inspiring images. People don’t have to actually create their own content, but can express themselves using other found content online. Additionally, this spares you the time and effort of constantly creating fresh content. You can still increase your traffic simply by building relationships with people through unoriginal, re-pinned content.

5. Amplifies original content.
Pinterest is usually best compared to Tumblr, a similar concept, but applied to all forms of Internet content rather than primarily images. The average Tumblr post gets picked up and rerun somewhere else on the Internet nine times. Using Tumblr, it reaches far more people than if it had solely remained on the original content site. It is still too soon to have any definitive metrics from Pinterest, but one would assume the effect will be the same. As your content is re-pinned regularly, your audience grows exponentially.

6. A Re-Pin is the new ReTweet
It is entirely possible to build a community without creating any original content simply by sharing other people’s pins. This is extremely similar to the way Twitter power users were able to build an impressive following by simply retweeting and Tumblr bloggers who have simply reblogged other people’s content.

7. Allows you to find niches
Pinterest allows people to express themselves through a blend of their many disparate interests. This allows you to not only find out about new and different market segments, but see the relationship between differing markets and differing segments. You can further divide your content and offerings into particular segments within your market. For example, a garden store might have a pin board for different gardening tools, flowers, vegetables, and other reader-generated needs in the market.

8. Builds authority.
Even if your business doesn’t necessarily lend itself to Pinterest’s model, you can still use the tool to share experiences and expertise on a particular region, industry or relationship. Again you can build different boards to target particular segments and showcase your knowledge areas. For example, a Web strategist might have boards such as “Social Networking Tools,” “Top Pros in the Web Analytics Business,” etc.

Post from: SiteProNews: Webmaster News & Resources

8 Great Reasons to Start Using Pinterest for Your Small Business

Apple Sued for ‘Faulty’ Displays in Retina MacBook Pro

Written by: admin Date of published: . Posted in test

Apple is being sued by a California resident who claims the company is “tricking” its customers into buying computers with low-quality screens.

The company has had a growing number of complaints about the Retina MacBook Pro since the 15.4-inch model debuted in June — the chief complaint is displays with ghosting issues.

Both LG and Samsung supply displays used in the Retina MacBook Pro and it appears those supplied by LG are the cause of the problem.

According to Law360 Retina MacBook Pro customer Beau Hodges has filed a class action lawsuit against Apple claiming because customers have no way of knowing if the computer they are about to buy has a display supplied by LG or Samsung, customers who ended up with the lower-quality displays deserve compensation.

“The electronics giant must know about the differences between the two versions because it spent a considerable amount of time testing products during research and development and has been inundated with complaints from customers about the LG’s screen problem,” the lawsuit says.

“The performance disparity between the LG version and the Samsung version is particularly troubling given that Apple represents the MacBook Pro with retina display as a single unitary product, described as the highest quality notebook display on the market.

“None of Apple’s advertisement or representations discloses that it produces the computers with display screens that exhibit different levels of performance and quality.”

Hodges is seeking unspecified damages for all affected Retina MacBook Pro users in the U.S.

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Apple Sued for ‘Faulty’ Displays in Retina MacBook Pro

The Hashtag May Be Coming to Facebook

Written by: admin Date of published: . Posted in test

If you hate Twitter’s hashtags, brace yourself — rumor has it Facebook is thinking of using the symbol on its site to group conversations.

As yet, it is not known how far along Facebook is in its incorporation of Twitter’s iconic hashtag, but the feature will not be introduced right away, sources told The Wall Street Journal.

The hashtag, which is used frequently on Twitter, is used to group events, topics or messages. For instance, those tweeting about U.S. President Barack Obama could use hashtags such as #Obama or #BarackObama.

The sources told the WSJ Facebook is in the testing phase. The social media site is apparently testing if allowing its members to click on hashtags to pull up posts on the same topic or event, rather than doing a more traditional search, will enhance user experience. It would also allow the site to not only index conversations according to topic, but hype trending conversations to keep users logged in and, in turn, see more ads, the report said.

Facebook-owned Instagram already uses hashtags to better enable its users to categorize their photos.

There is no love lost between Facebook and Twitter and that is unlikely to change much if Facebook opts to capitalize on the concept.

The rivalry heated up late last year when Facebook-owned Instagram disabled photo integration with Twitter.  Twitter hit back by launching its own set of photo filters.

The two social networks are in a continuous  battle to win mobile users and advertising dollars.

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The Hashtag May Be Coming to Facebook

Zuckerberg Named Top CEO for 2013 – Facebook Boss Takes Top Spot From Apple’s Tim Cook

Written by: admin Date of published: . Posted in test

Facebook’s Mark Zuckerberg has usurped Apple’s Tim Cook as the highest rated CEO.

Zuckerberg soared to the top of Glassdoor’s 2013 Highest Rated CEOs index — up 14 percent from last year — with a 99 percent approval rating from his employees. Tim Cook’s approval rating dipped only four percent — from 97 percent to 93 percent — but it was enough to not only keep him out of the top 10, but place him in the 18th slot.

Mark Zuckerberg

Mark Zuckerberg

Glassdoor — a free jobs and career community that offers an inside look at jobs and companies — surveys hundreds of thousands of employees across all industries each year to compile its top 50 list.

CEO approval ratings are calculated much the same as presidential approval ratings; employees are asked: “Do you approve or disapprove of the way your CEO is leading the company?”

A Facebook employee told Glassdoor Facebook possesses “an open community from Zuck on down.” There is “mutual trust companywide and a sense of community and drive, instilled by our CEO who we all truly respect.”

Technology CEOs to make the top 50 list this year are:

• 1st — Mark Zuckerberg, Facebook — 99 percent;

• 2nd — Bill McDermott and Jim Hagemann Snabe, SAP — 99 percent;

• 6th — Frank D’Souza, Cognizant — 96 percent;

• 7th — Joe Tucci, EMC — 96 percent;

• 8th — Paul Jacobs, Qualcomm —95 percent;

• 11th  — Larry Page, Google — 95 percent;

• 12th — Mark B. Templeton, Citrix —95 percent;

• 13th — Mark Benioff, SalesForce — 94 percent;

• 15th — Jen-Hsun Huang, Nvidia — 94 percent;

• 16th — Jeff Bezos, Amazon — 93 percent;

• 18th — Tim Cook, Apple — 93 percent;

• 21st — Paul S. Otellini — 91 percent;

• 22nd — Tom Georgens, NetApp — 91 percent;

• 23rd — Brad Smith, Intuit — 91 percent;

• 28th — Krishnakumar Natarajan, Mindtree — 90 percent;

• 46th — Larry Ellison, Oracle — 82 percent;

• 49th — Michael Dell, Dell  — 81 percent;

• 50th — Jeffery R. Immelet, GE — 80 percent.

Glassdoor Co-Founder and CEO Robert Hohman said that while anyone can assume a position in leadership, “not everyone garners their employees’ support for how they lead the company.”

“The CEOs who are most successful in gaining employee approval are those who paint a clear vision of what the company is setting out to achieve and how it’s going to get there,” he said. “To be recognized by your employees as a strong leader also comes as a result of having a solid company culture that helps employees foster the skills necessary to move business forward and meet the needs of customers.”

GlassdoorCEOs

 

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Zuckerberg Named Top CEO for 2013