Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.
Microsoft got hit with a €561m fine from the European Commission (EC) after the firm failed to keep its promise of offering Windows users a choice of web browsers. The EC was tipped off about the violation by web browser rivals Google and Opera.
Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country.
Apple’s trifecta: the iPhone 5, iPhone 4s, and iPhone 4, belong to the five top selling mobile phones in the United States for the fourth quarter of 2012. The top honors belong to the newest of the bunch, the iPhone 5, while the iPhone 4s and iPhone 4 took third and fourth place, respectively. This proves that iPhone brand is still the most authoritative name in Smartphones, outpacing its closest rival from Samsung. Samsung’s flagship handset, the Galaxy S3 took second place in the rankings, while its older brother, the Galaxy S2, took the fifth place.
Apple still ahead despite pressure from competitors
The iPhone 5 is clearly a breakout model for Apple. The latest Smartphone from the Cupertino-based company fetched more than two million buyers just a day after it was released. It continued to sell strongly, shipping five million units in just three days. This strong performance is what placed the iPhone 5 at the top of list.
But first place is not a very secure position — the iPhone 5 is closely followed by Samsung’s foremost handset, the Galaxy S3. This larger handset proved to be a handful for Apple. It clearly blew away spectators with its powerful dual core Snapdragon processor and 4.8-inch screen real estate. The iPhone 5 represented the company’s step outside its comfort zone, as it marks the first time for Apple to release a four-inch screen on a handset. This is Apple redefining its design sensibilities — it previously denied the public a bigger phone just because it didn’t want to do develop one.
Apple’s diminishing lead
But even with Apple’s success in fielding three of its handsets in the top five, the current performance of iPhone could still lead to a grim future. In 2011, Apple’s overall performance in the fourth quarter was at an impressive 41 percent market share. Samsung on the other hand was at a meager 21 percent, followed by HTC, Motorola, and LG with 14 percent, eight percent, and five percent market share, respectively. But by the fourth quarter of 2012, Apple’s market share in the Smartphone industry was down to 39 percent, while Samsung’s rose to 30 percent. Samsung has eaten into the shares of other brands, with HTC, Motorola, and LG getting just six percent, seven percent, and six percent, respectively. Samsung was able to establish itself as a strong No. 2 and, with releases like the Galaxy Note 2 and a rumored Galaxy S4, it is poised to threaten the one on top.
More are joining the rumble
Blackberry recently released the Blackberry Z10, along with the mobile OS called Blackberry 10, in an attempt to resuscitate a dying brand. With the familiar design and user interface of the phone, it is easy to tell that Blackberry is following in the steps of iOS (Apple’s iPhone series) and Android (Samsung, and co.). Adding another player in an already congested Smartphone market means the competition gets more intense. If the iPhone is able to fend off the offensive launched by other mobile makers, it could find itself on top, as usual, but with less pressure from competitors.
The iPhone has already eclipsed Blackberry as the go-to RingCentral business phone, but the rebranding and redesign could make the bottom-feeding fruit the “apple” of the consumers’ eyes, ironically. It is too early to tell how well these phones will perform in the first quarter of 2013. But again, Apple’s iPhone series has an immense following, and the hype is easily backed by its performance. It has taken Android (especially Samsung) years to chip into Apple’s market share, so it would take a miracle for Blackberry to come close to the top five.
Henry Conrad is a 29-year-old game developer from Albuquerque, New Mexico. Aside from gaming and being a tech junky, he also dabbles in creative writing, which allows him to create great storylines and backgrounds for his characters. Follow him on Twitter and Google +.
Post from: SiteProNews: Webmaster News & Resources
1. Re-Tweet (RT)
There is nothing more flattering than someone re-tweeting what you’ve tweeted. It fact, the more re-tweets you receive for a particular tweet, the better you feel. This is the case for others as well. I recommend that you pick a good category and look at tweets from others there. Then, re-tweet (RT) tweets that are particularly interesting to you. For example, I like to look at what people are saying under the category of “leadership.” So, I regularly do a search for #leadership in Twitter. This lets me see all the tweets that include #leadership. I then RT the ones I like. The tweet shows up in my “stream” and it lets the individual know that I re-tweeted their tweet.
It is an easy way to get started. Searching on #leadership allows me to RT people whom I may not currently be following or who may not be following me. By re-tweeting people I’m not following, I occasionally pick up new followers or I start to follow new people because I like their tweets. I usually pick one day a week to do my RTs. I only do about 2 or 3 max a day, separated by a few hours.
2. Hashtags (#) are Your Friend
The hashtag (#) is an awesome feature in Twitter. Whenever you do a tweet, try to include a category you would like your tweet to show up under. Sticking with my example from above, I regularly tweet about leadership and management. So, my tweets include #leadership or #management or both. This allows my tweets to show up whenever people search on these hashtags.
Remember, this allows people to see your tweets even if they are not following you. I pick up about 20 to 30 new followers a week because people read my tweets in these categories. During the 2012 presidential election, I tweeted a couple of non-partisan tweets about presidential leadership and included a hashtag similar to #2012presidential. I tried to be as neutral as possible so as not to offend anyone from either party, as my intent was to share my thoughts on leadership in general. My tweet was viewed by hundreds of thousands, if not millions of people, because that category was greatly watched at the time. So, hashtags, if used properly, can be a powerful friend and get your tweets viewed by many.
3. Tweet Links to Articles You Are Reading Online
This is very easy. As you read articles online, there is a Twitter “tweet” button that allows you to tweet the article, including a link. This is by far the easiest, possibly most effective way to tweet about things that are meaningful to you and others. Pressing the Twitter tweet button as you read online articles automatically formats the tweet so that it is 140 characters or less. I then add my hashtag or hashtags (e.g., #leadership, #management, #quotes, etc.) and I’m done.
I like to tweet quotes about 2 to 3 times a week. You can find good quotes under #quotes (or by using Google). I like to tweet original quotes every so often. This gives me a good sense for how a particular topic will resonate with people before I write an article or blog about it.
5. Try Not to Spam Your Followers With too Many Tweets at a Time
Try not to do more than one tweet per 3 to 4 hours. I was once following a person who tweeted 8 to 10 tweets back-to-back multiple times a day. I finally had to stop following the person because the tweets were more like spam.
6. Become an Expert in a Category or Two
I recommend tweeting about something you are passionate about and then including a hashtag for that category. Over time, people will see that you are regularly showing up under that category and before you know it, you are considered an expert.
7. In General, Have Fun
Lastly, have fun. Twitter is an amazing social networking tool and I have so much fun with it. I don’t take myself too seriously and that keeps it fun. Don’t worry if some followers stop following you, because people do that for various reasons. Others will follow you – especially if you stay true and passionate about your subject matter.
Dr. Milton Mattox is a senior-level business executive and technologist who has worked with some of America’s most acclaimed companies. An expert in software engineering, information technology, and quality process management, he continues to practice the process methodologies outlined in his book, “RAIDers of the Lost Art: Reinventing the Art of Business Process Excellence,” to successfully increase return on investment. For more information, reference miltonmattox.com.
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You will find more statistics at Statista
Post from: SiteProNews: Webmaster News & Resources
The landscape of the Internet is shifting — slowly but surely — from a plethora of random, unconnected pieces of content into a flourishing network of highly-organized valuable content. Of course there is also the random useless stuff too which will always be there (and multiplying exponentially). But the valuable, useful stuff — that’s still there too. And it’s becoming easier and easier to find, thanks to updated algorithms and Internet giants outsmarting the people who’d rather see the Internet become a dumping ground.
Google is the most obvious champion of cleaning up the Internet, constantly tweaking its mechanisms to make it harder for people to ‘cheat’ and use underhanded methods to have their content be seen. And Google’s very own YouTube is also trying new ways to bring valuable content to the forefront, the latest of which can be seen in its recent updates.
Don’t let the Internet become a dumping ground.
Photo by Cleaner Croydon
Late in 2012, YouTube changed its layout, with a definite slant toward channel-based browsing; its various changes made subscriptions more prominent, with the hopes that people would stick around longer on specific channels, rather than hopping from random video to random video. By boosting viewer retention and subscription rates, YouTube creators can reach a wider audience, thus securing more advertising revenue, which means they’ll have a bigger budget with which to create even more valuable videos.
The lean toward channel-based browsing means there are excellent opportunities just waiting to be snatched up by marketers. For example, a channel that draws a similar audience to the one you’re hoping to target would be the ideal advertising partner, and with viewers coming back to the channel time and again, they’d be exposed to your brand numerous times, meaning they’ll be more likely to purchase from you.
That’s the easy part. The hard part is finding the right YouTube channels to partner with in the first place. And that’s where multi-channel networks come in.
What is a Multi-Channel Network and How Do They Work?
Multi-channel networks (MCNs) are essentially middlemen between YouTube channels and advertisers. While the networks are busy arranging the marketing efforts, the video creators are left with plenty of time to do what they do best: create valuable content.
The most popular networks are powerful brands in their own right and can help increase brand awareness and advertising revenue for YouTubers by using the relationships they’ve formed with companies that are willing to put sponsorship money down for talented video creators.
MCNs are a viable business model because they take a cut of the advertising revenue they secure for content creators. It’s possible for content creators to arrange their own advertising, of course, and for some it won’t be feasible to share that money with a network. But for others it can be a valuable opportunity to increase their audience and, therefore, their advertising revenue — and to far more than they would be able to accomplish alone.
It’s a win-win-win situation if done properly: the networks want to help YouTubers succeed by building their brand and helping them make more money which, in turn, makes the networks more money, and the advertisers benefit from the consistent exposure of their products to the right audience on popular YouTube channels — all without having to do the legwork involved in finding worthwhile YouTube channels to advertise on.
What are the Benefits Offered by Multi-Channel Networks?
The beauty of MCNs is they can connect you with YouTube channels with a similar target demographic as you, meaning you’ll be able to reach a big audience that’s likely to buy your products.
Networking can lead to some valuable connections.
Photo by toprankonlinemarketing
Multi-channel networks are often trustworthy sources of top quality YouTube content — they are the place to go to when you wish to advertise effectively on YouTube — this will negate the hassle involved when seeking out your own advertising opportunities on the site.
There are numerous marketing opportunities available when working with MCNs:
Linear ads are those that are played in sequence with the video being viewed — either before, in the middle of or after the video plays. The most common (and most sensible, let’s be honest) linear adverts play before the video begins. Sometimes they’re interactive and allow the viewer to select which particular version of the advert they’d like to watch, meaning you’re even more likely to make a connection with the viewer.
Overlay ads are those that run at the same time as the video, taking up the bottom 20 percent of the clip or another small area of the video. If clicked on during the video, the video will be paused while the viewer is taken to the advertiser’s website. These types of adverts can be minimized or closed entirely.
Product placement is a popular and less intrusive form of advertisement, especially in comparison with the two types above, which are overt in nature. Rather than displaying an advert for the product, the product itself is actually used within the video – a type of subliminal message, in which viewers won’t necessarily realize they’re being advertised to. If your products are used by the presenters of trusted YouTube channels, the viewers of the channel are likely to believe that the product is worthwhile.
In-show sponsorships are another overt form of advertising, in which a program is ‘sponsored’ by a brand. Your brand will be mentioned and thanked by the host of the show, or your products will be featured and talked about directly, both of which are particularly beneficial when talked about by a trusted YouTube presenter.
Is Working with a Multi-Channel Network Right For You?
There are several advantages that come with advertising through a network, including the fact that the popular YouTube channels that form partnerships with MCNs often build up a following of incredibly loyal fans. These are a few of the top benefits of working with a network:
• Repeated exposure to your products by people who watch numerous videos from the same channel.
• Trusted endorsement by the YouTube channels’ presenters.
• Interactivity means viewers are more likely to engage with your advertisements (as opposed to television adverts, which are often muted or ignored by viewers).
• You won’t have to go searching for the perfect advertising opportunity, meaning your time will be free to focus on other important tasks.
And it’s not just YouTube that works with these multi-channel networks. Other entertainment providers, such as TiVo and iTunes, also work with networks to put together effective marketing campaigns, meaning you can reach an entirely different set of viewers.
Neil Davidson is the Founder of My Web Presenters, who are a leading corporate video production company. They work with businesses of all sizes to create and market compelling and emotive videos. They also write an online video blog with clear, practical video marketing tips.
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