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30 Killer Marketing Tips You Must Be Aware Of

Written by: admin Date of published: . Posted in test

The following are short byte-sized tips and tricks I’ve picked up since my inception into Internet marketing. No doubt there’s something valuable for everyone to take away from this post, no matter what marketing strategies are being implemented.

Let’s begin shall we…

1. Eighty percent of your time should be dedicated to traffic generating tasks, only 20 percent should be dedicated to learning.

2. Pick one or two traffic generating strategies and spend one month mastering them before moving on others. As a qualified plasterer, I know the importance of mastering one strategy. You don’t need to be the jack of all trades in the beginning.

3. Making money online must be your secondary goal behind helping people get what they want.

4. Always aim to give more value than your competitors. If your competitors are giving away a free eBook, you give away a seven-day training bootcamp.

5. Always over deliver on your promise and let your prospects know you are there 100 percent with them all the way through their journey. Have your personal contact details at the ready for them to reach you at all times.

6. To stand out, you must find your USP (unique selling point.) This can be anything from your commitment to deliver quality, to a memorable marketing tactic. Anything that separates you from your competition should always be at the forefront of your marketing.

7. Your name is your brand. If you promote crap, you will pay the price, if you don’t pay the price for whatever reason, this simply means you are not creating a long-term business. On the other end of the scale, if you promote quality, you will be rewarded handsomely for it. This may seem like an obvious statement but it’s not… take a look around, how many crappy products have you bought over the past year? Would you buy from that same marketer again?

8. If you are marketing in the MMO (make money online) niche, avoid hyping up your products. Particularly in this niche, the majority of people know when they’re being lied to. Be honest with your sales copy. Instead of saying “earn 10k in a month” say something like “with hard work and a willingness to succeed, our training can help you earn 10k a month.” People know they have to put in hard work these days, the novelty of the push button money making magic formula is currently being dying out.

9. Build an e-mail list from the very beginning. Your first priority should be to learn how to build a list. That’s where most of your income is going to come from. Traffic will come slowly at first, but even with very little traffic you will start to see results. Every marketer that I have talked to has regretted not building their list from the very beginning… learn from this.

10. Don’t make the assumption that you know what your prospects want. This is just bad marketing practice. You need to find out exactly what they want before you try to give it to them. I see this mistake being made all the time. Find out what they want, go get it and give it to them.

11. Avoid the hard selling approach when dealing with potential customers. First impressions last. Give them valuable information that will help them trust you. Build that initial trust from the first meeting and let the relationship bloom over time. This is why it’s important to get their contact details.

12. Don’t be afraid to sell. You’d be surprised how many marketers are afraid to sell, but there are a lot of them out there. Remember, if you know  what your selling will help your prospects, then feel good about selling it to them. Don’t force it though, simply inform them of the amazing benefits they will receive from using your product or service.

13. People are much more likely to respond to “pain avoidance” rather than “benefits.” Both are powerful tactics to use in your marketing but, if you can help someone avoid a painful situation, you will make a lot of sales very quickly. This can backfire very quickly if your claims are false.

14. Focusing 100 percent on Internet marketing can be a very costly mistake. Working consistently on your marketing is crucial, but if you do not spend time working on yourself through personal development, you may find you struggle a lot more when obstacles pop up along the way. Developing a mindset capable of pushing through barriers will get you further along in this business. Setting goals will shave months, maybe even years off your online ventures and exercising regularly and eating healthy foods will keep your energy levels at their peak.

15. Try something new for 30 days. Set a goal to write a blog post every day for 30 days. This is a very powerful traffic generating strategy as well as a powerful copywriting exercise. After 30 days you will have 30 posts. You can submit them to article directories and convert them into PDF format to be shared on document websites. How hard can it be? One post a day is simple if you make it a goal, write it down and have it above your computer at all times. The 30 day challenges I set for myself have been responsible for dramatic increases in everything I do online, and offline.

16. Rise above the noise. There’s a million different ways to make money online. You must pick a strategy and give it a good crack of the whip before you jump to the next one. Having a willingness to focus on one specific strategy will ultimately determine how quick you start seeing results in your business.

17. Be consistent with the strategy you are implementing. Persevere through the gray areas where you’re not sure if what you’re doing is working. Most often we just need that stick to it mentality before the results begin to show. Be in it for the duration, don’t expect overnight success.

18. Take full responsibility for everything you do online. If something is not working, adjust your strategy or mindset before blaming the system you are implementing.

19. You need to be willing to invest in your business. I didn’t say “invest in your learning”… Invest in your business. Rather than buying another product, buy leads… buy advertising instead. Results can take a long time if you are taking the free route to success. Spending money on your actual business will yield far greater results in far less time.

20. Never promote a product you haven’t tested or at least done extensive research on. You must know what your prospects are buying. If you haven’t tried it, you could be potentially lowering the lifetime value of your customer. I never promote anything that I haven’t tried myself. At least then, I can supply my customers with the benefits the product can have for them instead of making it up in my head. It’s far easier to sell something you have knowledge about.

21. You should be selling recurring income products to your customers. One-time offers are fine, but if you want to earn a consistent income, you must implement this concept into your marketing strategy. Selling membership services can bring you a lot of money without any extra effort on your part.

22. You should also promote high-ticket items. Within the SFM (six-figure mentors) we have products that earn our affiliates $1,000 commissions. These products are quality and, with the right marketing strategies, they are not much more difficult to sell than a $27 product. You can earn a full-time income by selling just a couple of high-ticket products each month.

23. I promoted many different products over the years from personal development to natural remedies. Personal development is a passion of mine and I found it very easy to write articles related to this subject. Natural remedies on the other hand was a bloody nightmare. I wasn’t passionate about the subject, and it showed. My point, if you are planning to write a lot about your chosen niche, it would be wise to write about something you are passionate about. Your copy will be so much more persuasive and your motivation to continue will be at a much higher level.

24. Selling digital products is a given in this industry, but you need to diversify if you want to reach a larger audience. This is not a must, but a recommended approach. You can promote physical products from ointments to DVD sets. Promoting services is also a very lucrative approach.

25. Make sure all the content you release out to the Web is 100 percent original. Put your name to quality content, it will benefit you and your brand in the long run. Even when writing e-mail copy for your list, make it original. I have seen marketers sending the same e-mail swipe message given by the promoter of the product. This is bad practice. You must inject your own personality into everything you send out. If your copy is not original, your prospects will never connect with you on a personal level.

26. Always focus on benefits or pain avoidance within your copy. I see a lot of marketers highlighting the features of products. It doesn’t work. You must focus on benefits. People emotionally attach to what a product can do for them.

27. Create an avatar of your potential customer and market to that avatar. Find out who your customer is before you try to sell them anything. Creating a customer avatar that encompasses all your prospects traits can have a significant impact on the results you get. Get inside of your customers’ minds. How old are they? How much income do they earn? What are their fears? What are their ambitions and goals? You get my point. Selling to an avatar will skyrocket your earnings providing you accurately determine what they actually want. Find out where your potential audience hangs out and go there to interact with them.

28. Don’t be afraid to be yourself. You may alienate some people by being completely open, but you know the saying, “if you try to sell to everyone, you end up selling to no one.” Real connections are made through being who you are, not by pretending to be who you’re not. Let you true personality shine through in your copy. Of course you must keep it professional, but do not make the mistake of writing without personality. You have unique traits that need to be expressed. Never forget, you are marketing to real people with real problems and real emotions. You MUST come across as a person who has these traits also.

29. Conversions are the ultimate goal for every promotion you send out to your prospects. I know a marketer who has 135k people on his e-mail list and who earns less than 100k a year online. I also know a marketer who earned 435k one year from a list of 12k. You must be willing to track everything you do online. You track, see what’s working and then tweak until you get the most bang for your buck without spending any more money.

Tweak your sales copy, tweak your subject lines, your headlines, your ad copy, your call to action. Tweak everything until you get the highest possible return from your promotions. When you get the highest possible conversions from a system you implement, you will earn a greater income without spending any extra cash. It just makes marketing sense, doesn’t it?

30. Test the guru. Always be ready to test what the gurus tell you to be true. Just because you heard something from a well known marketer, doesn’t necessarily mean what they are telling you will work in your business. For example: There’s a lot of marketers saying that video sales messages covert at a far higher rate than just plain old copy messages. Does this mean that in all cases video converts better? Absolutely not.

Video sales messages may convert at a higher rate than normal copy on that guru’s (hate that term) website, but that doesn’t mean it will covert better on your website. It actually may convert worse — you must test it out for yourself. This goes for any advice you hear. Be willing to prove beyond a shadow of a doubt that what you hear from someone else actually works.


Article by Declan O’Flaherty. If you liked this article, you can find more over at my blog… declansincomestrategies.com

Post from: SiteProNews: Webmaster News & Resources

30 Killer Marketing Tips You Must Be Aware Of

30 Killer Marketing Tips You Must Be Aware Of

Written by: admin Date of published: . Posted in test

The following are short byte-sized tips and tricks I’ve picked up since my inception into Internet marketing. No doubt there’s something valuable for everyone to take away from this post, no matter what marketing strategies are being implemented.

Let’s begin shall we…

1. Eighty percent of your time should be dedicated to traffic generating tasks, only 20 percent should be dedicated to learning.

2. Pick one or two traffic generating strategies and spend one month mastering them before moving on others. As a qualified plasterer, I know the importance of mastering one strategy. You don’t need to be the jack of all trades in the beginning.

3. Making money online must be your secondary goal behind helping people get what they want.

4. Always aim to give more value than your competitors. If your competitors are giving away a free eBook, you give away a seven-day training bootcamp.

5. Always over deliver on your promise and let your prospects know you are there 100 percent with them all the way through their journey. Have your personal contact details at the ready for them to reach you at all times.

6. To stand out, you must find your USP (unique selling point.) This can be anything from your commitment to deliver quality, to a memorable marketing tactic. Anything that separates you from your competition should always be at the forefront of your marketing.

7. Your name is your brand. If you promote crap, you will pay the price, if you don’t pay the price for whatever reason, this simply means you are not creating a long-term business. On the other end of the scale, if you promote quality, you will be rewarded handsomely for it. This may seem like an obvious statement but it’s not… take a look around, how many crappy products have you bought over the past year? Would you buy from that same marketer again?

8. If you are marketing in the MMO (make money online) niche, avoid hyping up your products. Particularly in this niche, the majority of people know when they’re being lied to. Be honest with your sales copy. Instead of saying “earn 10k in a month” say something like “with hard work and a willingness to succeed, our training can help you earn 10k a month.” People know they have to put in hard work these days, the novelty of the push button money making magic formula is currently being dying out.

9. Build an e-mail list from the very beginning. Your first priority should be to learn how to build a list. That’s where most of your income is going to come from. Traffic will come slowly at first, but even with very little traffic you will start to see results. Every marketer that I have talked to has regretted not building their list from the very beginning… learn from this.

10. Don’t make the assumption that you know what your prospects want. This is just bad marketing practice. You need to find out exactly what they want before you try to give it to them. I see this mistake being made all the time. Find out what they want, go get it and give it to them.

11. Avoid the hard selling approach when dealing with potential customers. First impressions last. Give them valuable information that will help them trust you. Build that initial trust from the first meeting and let the relationship bloom over time. This is why it’s important to get their contact details.

12. Don’t be afraid to sell. You’d be surprised how many marketers are afraid to sell, but there are a lot of them out there. Remember, if you know  what your selling will help your prospects, then feel good about selling it to them. Don’t force it though, simply inform them of the amazing benefits they will receive from using your product or service.

13. People are much more likely to respond to “pain avoidance” rather than “benefits.” Both are powerful tactics to use in your marketing but, if you can help someone avoid a painful situation, you will make a lot of sales very quickly. This can backfire very quickly if your claims are false.

14. Focusing 100 percent on Internet marketing can be a very costly mistake. Working consistently on your marketing is crucial, but if you do not spend time working on yourself through personal development, you may find you struggle a lot more when obstacles pop up along the way. Developing a mindset capable of pushing through barriers will get you further along in this business. Setting goals will shave months, maybe even years off your online ventures and exercising regularly and eating healthy foods will keep your energy levels at their peak.

15. Try something new for 30 days. Set a goal to write a blog post every day for 30 days. This is a very powerful traffic generating strategy as well as a powerful copywriting exercise. After 30 days you will have 30 posts. You can submit them to article directories and convert them into PDF format to be shared on document websites. How hard can it be? One post a day is simple if you make it a goal, write it down and have it above your computer at all times. The 30 day challenges I set for myself have been responsible for dramatic increases in everything I do online, and offline.

16. Rise above the noise. There’s a million different ways to make money online. You must pick a strategy and give it a good crack of the whip before you jump to the next one. Having a willingness to focus on one specific strategy will ultimately determine how quick you start seeing results in your business.

17. Be consistent with the strategy you are implementing. Persevere through the gray areas where you’re not sure if what you’re doing is working. Most often we just need that stick to it mentality before the results begin to show. Be in it for the duration, don’t expect overnight success.

18. Take full responsibility for everything you do online. If something is not working, adjust your strategy or mindset before blaming the system you are implementing.

19. You need to be willing to invest in your business. I didn’t say “invest in your learning”… Invest in your business. Rather than buying another product, buy leads… buy advertising instead. Results can take a long time if you are taking the free route to success. Spending money on your actual business will yield far greater results in far less time.

20. Never promote a product you haven’t tested or at least done extensive research on. You must know what your prospects are buying. If you haven’t tried it, you could be potentially lowering the lifetime value of your customer. I never promote anything that I haven’t tried myself. At least then, I can supply my customers with the benefits the product can have for them instead of making it up in my head. It’s far easier to sell something you have knowledge about.

21. You should be selling recurring income products to your customers. One-time offers are fine, but if you want to earn a consistent income, you must implement this concept into your marketing strategy. Selling membership services can bring you a lot of money without any extra effort on your part.

22. You should also promote high-ticket items. Within the SFM (six-figure mentors) we have products that earn our affiliates $1,000 commissions. These products are quality and, with the right marketing strategies, they are not much more difficult to sell than a $27 product. You can earn a full-time income by selling just a couple of high-ticket products each month.

23. I promoted many different products over the years from personal development to natural remedies. Personal development is a passion of mine and I found it very easy to write articles related to this subject. Natural remedies on the other hand was a bloody nightmare. I wasn’t passionate about the subject, and it showed. My point, if you are planning to write a lot about your chosen niche, it would be wise to write about something you are passionate about. Your copy will be so much more persuasive and your motivation to continue will be at a much higher level.

24. Selling digital products is a given in this industry, but you need to diversify if you want to reach a larger audience. This is not a must, but a recommended approach. You can promote physical products from ointments to DVD sets. Promoting services is also a very lucrative approach.

25. Make sure all the content you release out to the Web is 100 percent original. Put your name to quality content, it will benefit you and your brand in the long run. Even when writing e-mail copy for your list, make it original. I have seen marketers sending the same e-mail swipe message given by the promoter of the product. This is bad practice. You must inject your own personality into everything you send out. If your copy is not original, your prospects will never connect with you on a personal level.

26. Always focus on benefits or pain avoidance within your copy. I see a lot of marketers highlighting the features of products. It doesn’t work. You must focus on benefits. People emotionally attach to what a product can do for them.

27. Create an avatar of your potential customer and market to that avatar. Find out who your customer is before you try to sell them anything. Creating a customer avatar that encompasses all your prospects traits can have a significant impact on the results you get. Get inside of your customers’ minds. How old are they? How much income do they earn? What are their fears? What are their ambitions and goals? You get my point. Selling to an avatar will skyrocket your earnings providing you accurately determine what they actually want. Find out where your potential audience hangs out and go there to interact with them.

28. Don’t be afraid to be yourself. You may alienate some people by being completely open, but you know the saying, “if you try to sell to everyone, you end up selling to no one.” Real connections are made through being who you are, not by pretending to be who you’re not. Let you true personality shine through in your copy. Of course you must keep it professional, but do not make the mistake of writing without personality. You have unique traits that need to be expressed. Never forget, you are marketing to real people with real problems and real emotions. You MUST come across as a person who has these traits also.

29. Conversions are the ultimate goal for every promotion you send out to your prospects. I know a marketer who has 135k people on his e-mail list and who earns less than 100k a year online. I also know a marketer who earned 435k one year from a list of 12k. You must be willing to track everything you do online. You track, see what’s working and then tweak until you get the most bang for your buck without spending any more money.

Tweak your sales copy, tweak your subject lines, your headlines, your ad copy, your call to action. Tweak everything until you get the highest possible return from your promotions. When you get the highest possible conversions from a system you implement, you will earn a greater income without spending any extra cash. It just makes marketing sense, doesn’t it?

30. Test the guru. Always be ready to test what the gurus tell you to be true. Just because you heard something from a well known marketer, doesn’t necessarily mean what they are telling you will work in your business. For example: There’s a lot of marketers saying that video sales messages covert at a far higher rate than just plain old copy messages. Does this mean that in all cases video converts better? Absolutely not.

Video sales messages may convert at a higher rate than normal copy on that guru’s (hate that term) website, but that doesn’t mean it will covert better on your website. It actually may convert worse — you must test it out for yourself. This goes for any advice you hear. Be willing to prove beyond a shadow of a doubt that what you hear from someone else actually works.


Article by Declan O’Flaherty. If you liked this article, you can find more over at my blog… declansincomestrategies.com

Post from: SiteProNews: Webmaster News & Resources

30 Killer Marketing Tips You Must Be Aware Of

How to Find Your Google Grade

Written by: admin Date of published: . Posted in test

When searching the vast world of the internet, search engines help us narrow down the results so that it’s possible to find relatable materials. Of course, most users won’t scroll past the first page or try a different combination of keywords. For those who consider their online presence vital to their marketing strategy, this means that they want Google to find them quickly and show their brand name, as well as their website.

Have you ever considered what your Google grade is? Is it important to anyone who values online presence? Of course, it is! This is why BrandYourself has made it quick and easy to analyze exactly how your online strategy is impacting your brand.

Nine Things You Need to Know About Google Grader

1. Google Grader is available through Facebook and allows you to rate your brand’s search results. What this app does is filter the top ten results for your search (brand name) and allows you to select their relevance to your brand according to “positive,” “negative,” or “not me” results.

2. The app also allows you to share the grade with others across your social networks, such as Twitter, LinkedIn, and Facebook. You can either sign up manually (email and brand name) or sign up with your Facebook account – a lot easier. Then, all you need to do is choose the name you want to grade. Check your specific name brand and try similar names to see how you rate there, as well.

3. The basic principle behind this particular tool is that everyone should know what users are going to find when they search a brand. While the grader itself isn’t a solution, its application allows you to get your grade and apply what you now know to help manage your online reputation.

4. Google Grader also provides analytics, such as positive links rising and negative links getting buried. You can use the results to your advantage, so be sure that you keep an eye on what’s going on with your brand’s Google Grade score.

5. It’s essential to get a good grade. Once you have an idea of what Google thinks about your brand’s relevance, you’ll be able to tune your online approach to help improve search results.

6. Be sure that you include both your personal and business brand in your Google Grade.

This is because the majority of companies and employers that you conduct business with are going to search your name, not just your professional brand name.

7. A helpful hint for LinkedIn users is to spell out your complete brand name within your custom URL so that Google will target it in the top ten results. While keywords are going to improve broad search results, it’s your name/brand that matters the most. This is the exact place where you don’t just want to appear, but completely dominate the results. When your brand is specifically searched, you need to cover at least the top three results. Because names can be shared due to the high volume of users throughout the world, it’s wise to utilize your middle name to create specific results, especially for a personal brand.

8. Choosing the most relevant social networks is going to play a huge part in your brand’s appearance. Facebook, LinkedIn, and Twitter are going to be rated high, even if they aren’t you specifically; there may be another personal brand with the same or similar name. Twitter often appears to have the habit of being shared (#mentions) through comments on websites, so the easier it is for your popular social network to be shared, the more word of mouth will play a part in Google’s search results.

Keep this in mind when building a social profile so that your site is the only choice for your users to choose from in their results, especially if the other results bring up something negative that isn’t related to your brand. This why the grader helps out, since you can see what is helping or hindering your brand’s online presence.

9. Fresh material is a choice selection for Google’s search results, which means that to be in the top ten requires your material to be constantly managed and kept refreshed.

Knowing what Google thinks of your brand is an extremely important advantage for anyone with an online presence because if your brand isn’t the dominant choice (all of or at least the majority) in Google’s top ten results, you’re definitely missing out on available marketing impact.


Maria Elena Duron, is CEO (chief engagement officer) of buzz2bucks, a word of mouth marketing firm, skilled at making networks “work” and harnessing powerful online and offline buzz. She facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.

Post from: SiteProNews: Webmaster News & Resources

How to Find Your Google Grade

How to Find Your Google Grade

Written by: admin Date of published: . Posted in test

When searching the vast world of the internet, search engines help us narrow down the results so that it’s possible to find relatable materials. Of course, most users won’t scroll past the first page or try a different combination of keywords. For those who consider their online presence vital to their marketing strategy, this means that they want Google to find them quickly and show their brand name, as well as their website.

Have you ever considered what your Google grade is? Is it important to anyone who values online presence? Of course, it is! This is why BrandYourself has made it quick and easy to analyze exactly how your online strategy is impacting your brand.

Nine Things You Need to Know About Google Grader

1. Google Grader is available through Facebook and allows you to rate your brand’s search results. What this app does is filter the top ten results for your search (brand name) and allows you to select their relevance to your brand according to “positive,” “negative,” or “not me” results.

2. The app also allows you to share the grade with others across your social networks, such as Twitter, LinkedIn, and Facebook. You can either sign up manually (email and brand name) or sign up with your Facebook account – a lot easier. Then, all you need to do is choose the name you want to grade. Check your specific name brand and try similar names to see how you rate there, as well.

3. The basic principle behind this particular tool is that everyone should know what users are going to find when they search a brand. While the grader itself isn’t a solution, its application allows you to get your grade and apply what you now know to help manage your online reputation.

4. Google Grader also provides analytics, such as positive links rising and negative links getting buried. You can use the results to your advantage, so be sure that you keep an eye on what’s going on with your brand’s Google Grade score.

5. It’s essential to get a good grade. Once you have an idea of what Google thinks about your brand’s relevance, you’ll be able to tune your online approach to help improve search results.

6. Be sure that you include both your personal and business brand in your Google Grade.

This is because the majority of companies and employers that you conduct business with are going to search your name, not just your professional brand name.

7. A helpful hint for LinkedIn users is to spell out your complete brand name within your custom URL so that Google will target it in the top ten results. While keywords are going to improve broad search results, it’s your name/brand that matters the most. This is the exact place where you don’t just want to appear, but completely dominate the results. When your brand is specifically searched, you need to cover at least the top three results. Because names can be shared due to the high volume of users throughout the world, it’s wise to utilize your middle name to create specific results, especially for a personal brand.

8. Choosing the most relevant social networks is going to play a huge part in your brand’s appearance. Facebook, LinkedIn, and Twitter are going to be rated high, even if they aren’t you specifically; there may be another personal brand with the same or similar name. Twitter often appears to have the habit of being shared (#mentions) through comments on websites, so the easier it is for your popular social network to be shared, the more word of mouth will play a part in Google’s search results.

Keep this in mind when building a social profile so that your site is the only choice for your users to choose from in their results, especially if the other results bring up something negative that isn’t related to your brand. This why the grader helps out, since you can see what is helping or hindering your brand’s online presence.

9. Fresh material is a choice selection for Google’s search results, which means that to be in the top ten requires your material to be constantly managed and kept refreshed.

Knowing what Google thinks of your brand is an extremely important advantage for anyone with an online presence because if your brand isn’t the dominant choice (all of or at least the majority) in Google’s top ten results, you’re definitely missing out on available marketing impact.


Maria Elena Duron, is CEO (chief engagement officer) of buzz2bucks, a word of mouth marketing firm, skilled at making networks “work” and harnessing powerful online and offline buzz. She facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.

Post from: SiteProNews: Webmaster News & Resources

How to Find Your Google Grade

Are You Sticking to Your Content Marketing Resolutions?

Written by: admin Date of published: . Posted in test

OK… Be honest. How are those New Year’s resolutions working out for you?

Are you really getting up at 6 a.m. to hit the gym every morning? Have you finally kicked your cookie habit in favor of carrot sticks? What about that Facebook addiction? Have you stopped checking it 42 times a day, or are you white-knuckling it, wondering how many status updates, friend requests, and “pokes” you’re missing?
If your New Year’s resolutions sounded a whole lot better in theory than they’re doing in execution, you’re not alone. However, there are some resolutions you just can’t afford to fail at in 2013 — your content marketing resolutions!

So, how are those going? Specifically, are you:

Sticking to your promise of quality over quantity?
Should you e-mail your list three times a week? That depends. Do you have interesting, informative things to talk about three times a week? If you’re e-mailing just for the sake of e-mailing, you’re not doing anyone any favors. In fact, you’ll probably be seen as a nuisance and wind up with a whole bunch of unsubscribers! (Not exactly the reputation you wanted to develop in 2013, is it?)

Get the idea of a “schedule” out of your head. Instead, send e-mails, update your blog, and publish other content only when you have something great to share. That way, your readers will know that if it’s coming from you, it’s good.

Sounds simple, right? And, as an added benefit, this resolution is a whole lot easier to stick to than that 6 a.m. gym thing!

Avoiding the temptation of getting caught up in link lust?

Quick and dirty backlinks are soooo not cool anymore. Oh sure, you know that buying links is bad, but try “spinning” and “blasting” an article all over the web and see where it gets you. (Hint: you’ll wind up with a herd of Google Pandas and Penguins pouncing on you so fast it will make your head spin!)

If 2012 taught us nothing else about SEO, it taught us that Google isn’t kidding when it comes to quality content. From their perspective, if you publish great content, the great links will come. If you get overcome by link lust, you’ll simply look like you’re trying to cheat the system.

So, instead of raising a slew of red flags in Silicon Valley, just keep two words in mind — “quality” and “authority.” Only attach your name to quality content, and only publish it on authority websites. Make those two words part of your content marketing resolutions, and you’ll be much happier in 2013. Yes, it may take you longer to see success than you did with the quick and dirty techniques, but this success will actually last.

Building a relationship with your content writer, instead of playing the field?

You don’t have to do all of the writing yourself to stick to your content marketing resolutions. In fact, if you’re not a particularly good writer — or if you simply don’t have the time to devote to writing kick-butt stuff — finding a great writer should have been one of your content marketing resolutions this year.

So, have you done it yet? And, more importantly, have you actually found someone you can build a relationship with?

Remember, even the best writer in the world isn’t a mind-reader. Sure, you can give him some instructions, but as the two of you work together over time, your writer will learn a whole lot more about you, your business, and your target audience. By learning more about what makes all three of you tick, your writer will be able to give you an even better finished product.

(That’s not to say you shouldn’t be getting dynamite stuff from the very beginning. You should be. But, as you go along, you’ll find that a good writer will “mesh” with you even better.)

Plus, when you build a relationship with a writer, your business gets to develop a single “voice.” If you play the field — and constantly bounce from one writer to the next — there isn’t going to be any continuity on your blog, in your sales copy, in your guest posts, etc. As a result, your readers won’t feel like they’re talking to “you.” Instead, they’ll feel like they’re talking to a bunch of different people, and that’s no way to build a relationship with them. After all, people relate best to other people — not nameless, faceless corporate entities. And if they don’t relate to you, they’re not going to buy from you.


Nicole Beckett may not be able to help you hit the gym at 6 a.m., but she can help you stick to your content marketing resolutions. To see what she can do for you, visit Premier Content Source.

Post from: SiteProNews: Webmaster News & Resources

Are You Sticking to Your Content Marketing Resolutions?

Are You Sticking to Your Content Marketing Resolutions?

Written by: admin Date of published: . Posted in test

OK… Be honest. How are those New Year’s resolutions working out for you?

Are you really getting up at 6 a.m. to hit the gym every morning? Have you finally kicked your cookie habit in favor of carrot sticks? What about that Facebook addiction? Have you stopped checking it 42 times a day, or are you white-knuckling it, wondering how many status updates, friend requests, and “pokes” you’re missing?
If your New Year’s resolutions sounded a whole lot better in theory than they’re doing in execution, you’re not alone. However, there are some resolutions you just can’t afford to fail at in 2013 — your content marketing resolutions!

So, how are those going? Specifically, are you:

Sticking to your promise of quality over quantity?
Should you e-mail your list three times a week? That depends. Do you have interesting, informative things to talk about three times a week? If you’re e-mailing just for the sake of e-mailing, you’re not doing anyone any favors. In fact, you’ll probably be seen as a nuisance and wind up with a whole bunch of unsubscribers! (Not exactly the reputation you wanted to develop in 2013, is it?)

Get the idea of a “schedule” out of your head. Instead, send e-mails, update your blog, and publish other content only when you have something great to share. That way, your readers will know that if it’s coming from you, it’s good.

Sounds simple, right? And, as an added benefit, this resolution is a whole lot easier to stick to than that 6 a.m. gym thing!

Avoiding the temptation of getting caught up in link lust?

Quick and dirty backlinks are soooo not cool anymore. Oh sure, you know that buying links is bad, but try “spinning” and “blasting” an article all over the web and see where it gets you. (Hint: you’ll wind up with a herd of Google Pandas and Penguins pouncing on you so fast it will make your head spin!)

If 2012 taught us nothing else about SEO, it taught us that Google isn’t kidding when it comes to quality content. From their perspective, if you publish great content, the great links will come. If you get overcome by link lust, you’ll simply look like you’re trying to cheat the system.

So, instead of raising a slew of red flags in Silicon Valley, just keep two words in mind — “quality” and “authority.” Only attach your name to quality content, and only publish it on authority websites. Make those two words part of your content marketing resolutions, and you’ll be much happier in 2013. Yes, it may take you longer to see success than you did with the quick and dirty techniques, but this success will actually last.

Building a relationship with your content writer, instead of playing the field?

You don’t have to do all of the writing yourself to stick to your content marketing resolutions. In fact, if you’re not a particularly good writer — or if you simply don’t have the time to devote to writing kick-butt stuff — finding a great writer should have been one of your content marketing resolutions this year.

So, have you done it yet? And, more importantly, have you actually found someone you can build a relationship with?

Remember, even the best writer in the world isn’t a mind-reader. Sure, you can give him some instructions, but as the two of you work together over time, your writer will learn a whole lot more about you, your business, and your target audience. By learning more about what makes all three of you tick, your writer will be able to give you an even better finished product.

(That’s not to say you shouldn’t be getting dynamite stuff from the very beginning. You should be. But, as you go along, you’ll find that a good writer will “mesh” with you even better.)

Plus, when you build a relationship with a writer, your business gets to develop a single “voice.” If you play the field — and constantly bounce from one writer to the next — there isn’t going to be any continuity on your blog, in your sales copy, in your guest posts, etc. As a result, your readers won’t feel like they’re talking to “you.” Instead, they’ll feel like they’re talking to a bunch of different people, and that’s no way to build a relationship with them. After all, people relate best to other people — not nameless, faceless corporate entities. And if they don’t relate to you, they’re not going to buy from you.


Nicole Beckett may not be able to help you hit the gym at 6 a.m., but she can help you stick to your content marketing resolutions. To see what she can do for you, visit Premier Content Source.

Post from: SiteProNews: Webmaster News & Resources

Are You Sticking to Your Content Marketing Resolutions?

Dell To Go Private In $24.4B Buyout – Microsoft Proffers $2B Loan

Written by: admin Date of published: . Posted in test

The world’s third largest PC maker is going private.

Dell has signed a merger agreement today (Feb. 5) under which founder and CEO Michael Dell will acquire the company for a cool $24.4 billion — the largest leveraged buyout since the financial crisis six years ago.

Dell, in partnership with global technology investment firm Silver Lake and with a $2-billion loan from Microsoft, will take the company private subject to a number of conditions such as a vote of the unaffiliated stockholders.

Dell stockholders will receive $13.65 in cash for each share of Dell common stock held. The price represents a premium of 25 percent over Dell’s closing share price of $10.88 on Jan. 11, the last trading day before rumors of a possible going-private transaction were first published.

Dell headquarters in Round Rock, Texas.

Dell headquarters in Round Rock, Texas.

The transaction is expected to close before the end of the second quarter of Dell’s 2014 fiscal year.

Dell stock has lost more than 50 percent of its value since January 2007 when Michael Dell returned to his role as CEO, taking over from Kevin Rollins who resigned after four out of five quarterly reports failed to meet expectations.

Going private will better enable Michael Dell to change the company’s strategy and cut more jobs.

“I believe this transaction will open an exciting new chapter for Dell, our customers and team members,” Michael Dell said in a statement. “We can deliver immediate value to stockholders, while we continue the execution of our long-term strategy and focus on delivering best-in-class solutions to our customers as a private enterprise.

“Dell has made solid progress executing this strategy over the past four years, but we recognize that it will still take more time, investment and patience, and I believe our efforts will be better supported by partnering with Silver Lake in our shared vision.

“I am committed to this journey and I have put a substantial amount of my own capital at risk together with Silver Lake, a world-class investor with an outstanding reputation. We are committed to delivering an unmatched customer experience and excited to pursue the path ahead.”

Michael Dell, who owns approximately 14 percent of Dell’s common shares, will continue as CEO. According to a company press release, he will maintain a “significant equity investment” in Dell by contributing his shares to the new company, as well as making a substantial monetary investment.

Silver Lake, sources have said, came up with about $15 billion to put toward the buyout.

Although Dell will no longer have to answer to shareholders, it is now shouldering significant debt to Microsoft as well as Bank of America Merrill Lynch, Barclays, Credit Suisse and RBC Capital Markets.

Microsoft’s investment is a bid to ensure “the long-term success of the entire PC ecosystem,” the firm said in a separate statement.

“We’re in an industry that is constantly evolving,” Microsoft said. “As always, we will continue to look for opportunities to support partners who are committed to innovating and driving business for their devices and services built on the Microsoft platform.”

According to news reports, Microsoft opted to loan the money rather than having a stake in one of its PC-making partners to avoid raising the ire of Dell’s rivals with whom Microsoft also does business.

Post from: SiteProNews: Webmaster News & Resources

Dell To Go Private In $24.4B Buyout

Dell To Go Private In $24.4B Buyout – Microsoft Proffers $2B Loan

Written by: admin Date of published: . Posted in test

The world’s third largest PC maker is going private.

Dell has signed a merger agreement today (Feb. 5) under which founder and CEO Michael Dell will acquire the company for a cool $24.4 billion — the largest leveraged buyout since the financial crisis six years ago.

Dell, in partnership with global technology investment firm Silver Lake and with a $2-billion loan from Microsoft, will take the company private subject to a number of conditions such as a vote of the unaffiliated stockholders.

Dell stockholders will receive $13.65 in cash for each share of Dell common stock held. The price represents a premium of 25 percent over Dell’s closing share price of $10.88 on Jan. 11, the last trading day before rumors of a possible going-private transaction were first published.

Dell headquarters in Round Rock, Texas.

Dell headquarters in Round Rock, Texas.

The transaction is expected to close before the end of the second quarter of Dell’s 2014 fiscal year.

Dell stock has lost more than 50 percent of its value since January 2007 when Michael Dell returned to his role as CEO, taking over from Kevin Rollins who resigned after four out of five quarterly reports failed to meet expectations.

Going private will better enable Michael Dell to change the company’s strategy and cut more jobs.

“I believe this transaction will open an exciting new chapter for Dell, our customers and team members,” Michael Dell said in a statement. “We can deliver immediate value to stockholders, while we continue the execution of our long-term strategy and focus on delivering best-in-class solutions to our customers as a private enterprise.

“Dell has made solid progress executing this strategy over the past four years, but we recognize that it will still take more time, investment and patience, and I believe our efforts will be better supported by partnering with Silver Lake in our shared vision.

“I am committed to this journey and I have put a substantial amount of my own capital at risk together with Silver Lake, a world-class investor with an outstanding reputation. We are committed to delivering an unmatched customer experience and excited to pursue the path ahead.”

Michael Dell, who owns approximately 14 percent of Dell’s common shares, will continue as CEO. According to a company press release, he will maintain a “significant equity investment” in Dell by contributing his shares to the new company, as well as making a substantial monetary investment.

Silver Lake, sources have said, came up with about $15 billion to put toward the buyout.

Although Dell will no longer have to answer to shareholders, it is now shouldering significant debt to Microsoft as well as Bank of America Merrill Lynch, Barclays, Credit Suisse and RBC Capital Markets.

Microsoft’s investment is a bid to ensure “the long-term success of the entire PC ecosystem,” the firm said in a separate statement.

“We’re in an industry that is constantly evolving,” Microsoft said. “As always, we will continue to look for opportunities to support partners who are committed to innovating and driving business for their devices and services built on the Microsoft platform.”

According to news reports, Microsoft opted to loan the money rather than having a stake in one of its PC-making partners to avoid raising the ire of Dell’s rivals with whom Microsoft also does business.

Post from: SiteProNews: Webmaster News & Resources

Dell To Go Private In $24.4B Buyout