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Strategically Planning for Your Word-of-Mouth Success

Written by: admin Date of published: . Posted in test

There are a lot of resolutions that come with the New Year. We make big plans and decide that we want to start new practices, fine-tune our business model, or perhaps start a new video channel on YouTube to improve visibility.

These aren’t really strategic. They might be good ideas, but they lack any weight or organization. Why are you going to do them? What needs to happen before? What happens after? When it comes to planning the future of your business, you have to be strategic. You have to plan out exactly what you want to happen and not just what you want to do.

Consider your resolutions. They’re usually simple ideas that are often broad-ranged. Planning takes these a step further and defines what they will do for your business model. So, rather than simply resolving to better your business, create a strategic model to follow this year and the next.

Effective Business Plan: Four Helpful Tips 

1. Write down your big marketing goals for the coming years

This should be done by putting one big project per card or piece of paper. Such projects might include starting a new blog, opening up new investment opportunities, or improving your networking opportunities through word-of-mouth marketing.

The concept behind this is to get a general idea of what you want to happen and what changes you want to make. This doesn’t mean all of these will prove viable or even necessary for the next year. As you define them, you’ll discover what you don’t need, and perhaps even come across something that you neglected to mention.

2. Define those goals

To define your big goals, you’ll need to organize smaller goals that are more descriptive. This time, focus on what it will take to make your goals reality. Are there necessary steps to making them happen? In this particular portion, you’ll discover what you need to do and perhaps even what you don’t need to worry about.

3. Focus on the act of prioritizing those goals

What needs to happen before something else? When does it need to happen by? Setting a timeframe for your goals is essential if you’re actually going to achieve them. This is perhaps the most prominent stumbling block of simply making a resolution or generating a goal. Without setting a time, you may end up putting it off or even forgetting about it completely.

Applying it to your agenda isn’t always as easy as simply writing down a date on a calendar. You’ll need to organize what needs to happen but, most importantly, schedule time to address that particular goal.

Set stages that lead up to the big goal. Use your smaller goals to set down a time frame that makes it possible for you to focus on them effectively. This will allow you to work steadily toward that big goal and ensure its success. Remember to allow for time that you won’t be available (personal/travel) to lessen your chances of needing to make last-minute changes which might set you back.

4. Don’t schedule in stone

When it comes to planning, strategy is an ongoing concept. New things happen; new opportunities arise, and unexpected outcomes occur. These can change our schedules very easily. We may even identify goals that are no longer applicable to our business model. So, instead of setting an agenda in stone, write it in pencil.

As you proceed through the year and pursue those goals, you can revisit them regularly and update them according to what’s relevant. You’ll need to stay tuned in and keep your schedule updated according to what needs to happen to ensure your success.

Having a goal is only the first step to turning it into success. You have to be willing to make sure you understand what it’s going to take and invest your time and effort into making it happen. So, focus on seeking the results, not just listing your brand’s goals. It’s the results that matter to your brand and will ultimately define your success. As long as you can define your goals and apply them to your agenda, you’ll be able to ensure your goals are all met by year-end.


Maria Elena Duron, CEO (chief engagement officer), buzz2bucks, a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops — taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.

Post from: SiteProNews: Webmaster News & Resources

Strategically Planning for Your Word-of-Mouth Success

Strategically Planning for Your Word-of-Mouth Success

Written by: admin Date of published: . Posted in test

There are a lot of resolutions that come with the New Year. We make big plans and decide that we want to start new practices, fine-tune our business model, or perhaps start a new video channel on YouTube to improve visibility.

These aren’t really strategic. They might be good ideas, but they lack any weight or organization. Why are you going to do them? What needs to happen before? What happens after? When it comes to planning the future of your business, you have to be strategic. You have to plan out exactly what you want to happen and not just what you want to do.

Consider your resolutions. They’re usually simple ideas that are often broad-ranged. Planning takes these a step further and defines what they will do for your business model. So, rather than simply resolving to better your business, create a strategic model to follow this year and the next.

Effective Business Plan: Four Helpful Tips 

1. Write down your big marketing goals for the coming years

This should be done by putting one big project per card or piece of paper. Such projects might include starting a new blog, opening up new investment opportunities, or improving your networking opportunities through word-of-mouth marketing.

The concept behind this is to get a general idea of what you want to happen and what changes you want to make. This doesn’t mean all of these will prove viable or even necessary for the next year. As you define them, you’ll discover what you don’t need, and perhaps even come across something that you neglected to mention.

2. Define those goals

To define your big goals, you’ll need to organize smaller goals that are more descriptive. This time, focus on what it will take to make your goals reality. Are there necessary steps to making them happen? In this particular portion, you’ll discover what you need to do and perhaps even what you don’t need to worry about.

3. Focus on the act of prioritizing those goals

What needs to happen before something else? When does it need to happen by? Setting a timeframe for your goals is essential if you’re actually going to achieve them. This is perhaps the most prominent stumbling block of simply making a resolution or generating a goal. Without setting a time, you may end up putting it off or even forgetting about it completely.

Applying it to your agenda isn’t always as easy as simply writing down a date on a calendar. You’ll need to organize what needs to happen but, most importantly, schedule time to address that particular goal.

Set stages that lead up to the big goal. Use your smaller goals to set down a time frame that makes it possible for you to focus on them effectively. This will allow you to work steadily toward that big goal and ensure its success. Remember to allow for time that you won’t be available (personal/travel) to lessen your chances of needing to make last-minute changes which might set you back.

4. Don’t schedule in stone

When it comes to planning, strategy is an ongoing concept. New things happen; new opportunities arise, and unexpected outcomes occur. These can change our schedules very easily. We may even identify goals that are no longer applicable to our business model. So, instead of setting an agenda in stone, write it in pencil.

As you proceed through the year and pursue those goals, you can revisit them regularly and update them according to what’s relevant. You’ll need to stay tuned in and keep your schedule updated according to what needs to happen to ensure your success.

Having a goal is only the first step to turning it into success. You have to be willing to make sure you understand what it’s going to take and invest your time and effort into making it happen. So, focus on seeking the results, not just listing your brand’s goals. It’s the results that matter to your brand and will ultimately define your success. As long as you can define your goals and apply them to your agenda, you’ll be able to ensure your goals are all met by year-end.


Maria Elena Duron, CEO (chief engagement officer), buzz2bucks, a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops — taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.

Post from: SiteProNews: Webmaster News & Resources

Strategically Planning for Your Word-of-Mouth Success

20 Blogs Presenting Strange Services for Sale

Written by: admin Date of published: . Posted in test

Do you love the strange and funny antics of others? Have you ever offered someone money to do something crazy? If so, you might enjoy some of the services advertised on these 20 blogs. From people who’ll eat cat food to someone who will walk around in sneakers filled with ketchup, you can find just about anything on one of these blogs. Check out these blogs for a laugh or as a way to dispose of some of your income.

  1. Oddee.comThere’s a reason that “odd” is part of the name. For only $5 you can verbally abuse this guy, watch someone dance around in mustard filled tennis shoes, or have someone spell out a message in food.
  2. Vietnam Biz Blog- This blog has a host of strange services available for funerals. Some of the stranger ones include having your loved one paddled down a river or hiring cross-dressers to do circus tricks and turn the funeral into a party.
  3. Storts Family- Have you ever wished that someone would break up with your significant other for you? You can find that person here. Another plus? It’s not even very expensive.
  4. Pets Rest in Peace- Now you can have your pet buried or cremated through this service and pick out a pet urn to keep the ashes in.
  5. Weirder Web- Looking to hire a hit man? This blog had a guy named “Shadow” who was advertising his services. He did request that no one lecture him on the legalities of the services he provides.
  6. Sell Your Body Parts - You can sell your hair, your eggs, your sperm and a variety of other parts to make money. This financial blog has really gone strange with this one.
  7. Kristin’s Coupon Corner-This service clips coupons for you and sells them to you for pennies.
  8. Single Spot Camping- A site that will advertise your back yard or pasture to others as a camping location. You pay $60 a year to them and they take care of the rest.
  9. MethodIzaz- If you want to feel like a rock star you can hire the services of these people to take pictures of you in your normal life. You will get the pictures later.
  10. Iconichipsters- Strange hotel services are available, such as meeting with a real live Shaman to allow him to rid you of your negative thoughts or having someone from the hotel come and read you a bedtime story.
  11. Zombie Harmony- This is a dating service that puts together zombie enthusiasts. There are funny ads that are worth a look, even if you are not into dating zombies.
  12. Rent a Grandma- You can actually rent an older woman to be a grandma-like person to care for pets, babysit your kids, or take care of other tasks around the house like cooking dinner.
  13. The Snuggery- This website advertises the services of a woman who will snuggle with you. Nothing sexual, just snuggling and relaxing based on the benefits of human touch.
  14. Chololi- Ever noticed someone’s nose hairs, but been too shy to tell them they needed to trim them? This service does it for you. Tell them how to contact them and they take it from there.
  15. UFO Alert- Want to be alerted when there’s been a UFO siting? Sign up to this blog and you will receive e-mails regarding any UFO activity.
  16. Pooper Scooper Service- This site suggests giving a pooper scooper service as a gift. The site offers exactly what it says, someone who will come over and pick up your pet’s poop.
  17. The Rejection Hotline- Ever been hit on by a guy that you really didn’t want to give your number to? Now you can give out the number for the rejection hotline instead and they will tell the guy what a loser he is.
  18. Ear Cleaning Service- If you don’t want the hassle of cleaning out your own ears you can go to an ear cleaning parlor instead. These parlors are all the rage in India and Japan.
  19. Dead Body Disposal Guide- This blogger presents this as a service for world traveling serial killers, and gives them ideas on where they might dump a body.
  20. Bicycle Taxidermy- If you love your bike, but can no longer ride it, you can have this service turn your handle bars into something resembling antlers on a plaque to hang on your wall.

One look at any of these sites and you should be feeling more normal than ever. Unless, of course, you managed to locate a service on here that you were interested in utilizing, in which case, it’s possible that you might just be just as weird as what’s being offered.

Post from: SiteProNews: Webmaster News & Resources

20 Blogs Presenting Strange Services for Sale

20 Blogs Presenting Strange Services for Sale

Written by: admin Date of published: . Posted in test

Do you love the strange and funny antics of others? Have you ever offered someone money to do something crazy? If so, you might enjoy some of the services advertised on these 20 blogs. From people who’ll eat cat food to someone who will walk around in sneakers filled with ketchup, you can find just about anything on one of these blogs. Check out these blogs for a laugh or as a way to dispose of some of your income.

  1. Oddee.comThere’s a reason that “odd” is part of the name. For only $5 you can verbally abuse this guy, watch someone dance around in mustard filled tennis shoes, or have someone spell out a message in food.
  2. Vietnam Biz Blog- This blog has a host of strange services available for funerals. Some of the stranger ones include having your loved one paddled down a river or hiring cross-dressers to do circus tricks and turn the funeral into a party.
  3. Storts Family- Have you ever wished that someone would break up with your significant other for you? You can find that person here. Another plus? It’s not even very expensive.
  4. Pets Rest in Peace- Now you can have your pet buried or cremated through this service and pick out a pet urn to keep the ashes in.
  5. Weirder Web- Looking to hire a hit man? This blog had a guy named “Shadow” who was advertising his services. He did request that no one lecture him on the legalities of the services he provides.
  6. Sell Your Body Parts - You can sell your hair, your eggs, your sperm and a variety of other parts to make money. This financial blog has really gone strange with this one.
  7. Kristin’s Coupon Corner-This service clips coupons for you and sells them to you for pennies.
  8. Single Spot Camping- A site that will advertise your back yard or pasture to others as a camping location. You pay $60 a year to them and they take care of the rest.
  9. MethodIzaz- If you want to feel like a rock star you can hire the services of these people to take pictures of you in your normal life. You will get the pictures later.
  10. Iconichipsters- Strange hotel services are available, such as meeting with a real live Shaman to allow him to rid you of your negative thoughts or having someone from the hotel come and read you a bedtime story.
  11. Zombie Harmony- This is a dating service that puts together zombie enthusiasts. There are funny ads that are worth a look, even if you are not into dating zombies.
  12. Rent a Grandma- You can actually rent an older woman to be a grandma-like person to care for pets, babysit your kids, or take care of other tasks around the house like cooking dinner.
  13. The Snuggery- This website advertises the services of a woman who will snuggle with you. Nothing sexual, just snuggling and relaxing based on the benefits of human touch.
  14. Chololi- Ever noticed someone’s nose hairs, but been too shy to tell them they needed to trim them? This service does it for you. Tell them how to contact them and they take it from there.
  15. UFO Alert- Want to be alerted when there’s been a UFO siting? Sign up to this blog and you will receive e-mails regarding any UFO activity.
  16. Pooper Scooper Service- This site suggests giving a pooper scooper service as a gift. The site offers exactly what it says, someone who will come over and pick up your pet’s poop.
  17. The Rejection Hotline- Ever been hit on by a guy that you really didn’t want to give your number to? Now you can give out the number for the rejection hotline instead and they will tell the guy what a loser he is.
  18. Ear Cleaning Service- If you don’t want the hassle of cleaning out your own ears you can go to an ear cleaning parlor instead. These parlors are all the rage in India and Japan.
  19. Dead Body Disposal Guide- This blogger presents this as a service for world traveling serial killers, and gives them ideas on where they might dump a body.
  20. Bicycle Taxidermy- If you love your bike, but can no longer ride it, you can have this service turn your handle bars into something resembling antlers on a plaque to hang on your wall.

One look at any of these sites and you should be feeling more normal than ever. Unless, of course, you managed to locate a service on here that you were interested in utilizing, in which case, it’s possible that you might just be just as weird as what’s being offered.

Post from: SiteProNews: Webmaster News & Resources

20 Blogs Presenting Strange Services for Sale

Will Google Trust Your Website?

Written by: admin Date of published: . Posted in test

In the last year, search engine giant Google has been stamping on websites they do not consider trustworthy. And it has brought its foot down hard. In trying to improve its service to end users, Google is identifying websites it can “trust” to deliver quality content and is dishing out penalties to web owners who have tried to cheat the SEO system.

Search engines judge sites based on quality content, but despite the intuitiveness of crawlers there is no way for them to determine whether the content is of any use to the end user. To measure quality content, Google introduced a system known as link building which classified inbound links as a token of trust. This idea fell apart when webmasters started to create link farms and spam forums and blogs with page links.

Google took action. The Panda algorithm that launched in April 2012 was designed to hunt down websites that provided poor user experience through keyword stuffing and cloaking. Google followed up with the lethal Penguin four months later, which was designed to hunt down “webspam” posing as inbound links. Subsequently, many websites were deemed untrustworthy and severely penalized. Online businesses that had been ranking well suddenly dropped into obscurity overnight.

Trustworthy content

Web content now holds the Google mantle of identifying quality content. Blog articles, web copy, videos, photographs and infographs all demonstrate the website is being well maintained and offers end users something worthwhile. This will get you kudos from search engines but, like most relationships, trust has to be earned — and that can take time.

For SEO service providers and website owners alike, this poses something of a problem. Online business owners want to see their website performing in a month and some even threaten they will only pay on a results basis. During the first couple of months, when their website is fluctuating like the FTSE, they become frustrated and lose confidence in the SEO Company. They take their business elsewhere and encounter the same problems.

For providers of SEO services it is difficult to understand why there is an ebb and flow of movement on their client’s website. The only plausible answer is the Google’s algorithms are still trying to determine which sites are trustworthy. Another factor could be higher ranking sites being penalized and dropped down the rankings or vice versa.

Can webmasters trust Google?

SEO companies and webmasters also face another problem. What are Google’s actual intentions and is the company going to change the rules in the future. The answer to this has to be: yes they will. They have cut out bad practices in the past so we should expect them to move the goal posts again.

When Google released Penguin, Matt Cutts, the Google spokesman whose job it is to explain changes to the rules stated: “We are starting to look at the people who sort of abuse it (SEO), whether they put too many keywords on the page or whether they exchange way too many links or whatever they’re doing to sort of go beyond what a person would expect in a particular area.”

According to Google’s penguin guidelines, SEO practices that fall outside their interpretation of trust — or “black hat” operations — are:

• Text hidden in drop down boxes
• Hidden links
• Cloaking
• Pages with irrelevant keywords
• Pages with too many keywords
• Duplicate content
• Links in exchange for products

Most of the above conditions have been well documented and to save going over old ground, I will focus on the last point only here. Also it’s the most recent condition Google has added and could catch o lot of people out  — “links in exchange for products.” What does that actually mean in ways that Google can measure?

The use of the term “product” presumably means articles. Paid links and unreliable links have already been banned. SEO companies now employ a link-building strategy that involves writing to third party sites and asking them if they could submit an article in return for a link back to their client’s site. Effectively the client is still paying for the link, thus it is regarded as a product. Don’t be surprised to find this practice is penalized when the algorithm is next updated and the net is cast once more.

What makes a website trustworthy?

Google give kudos to websites that add regular blog content with correct keyword use together with images and videos. You also need to be active on social media sites to clock up your number of ‘likes’ and hope your followers will post your website pages in their social media account.

You will also be rewarded by search engines if you have a Google Author Rank, or at least a writer contributing to your site that has one. Author Rank is effectively a symbol of trust — or a badge of honour if you like. Again, it takes time for the writer to build up a degree of trust from search engines before they are recognized as a trusted author.  The final option is to publish articles in established online magazines with an inbound link back to your site.

The aim of the game then is to get search engines to trust your website by adding regular content that is engaging for readers. Content should be original and lend something to the reader whether it is important information or a funny story to tell their friends etc. In essence, is the content on your website something Internet users will share either online or offline?


Richard Oldale is a freelance writer and SEO expert. With a vision for the future of online marketing he founded johnaudreyjones_productions to provide SMEs with proven SEO and social marketing strategies that will improve their online reputation in the short-term and retain it in the long-term. To find out more visit his website.

Post from: SiteProNews: Webmaster News & Resources

Will Google Trust Your Website?