Author Archive

Meeker’s Report on the state of advertising and ad trends to watch out for

Written by: admin Date of published: . Posted in test

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. 

The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come.

Some notable sections have focused on the rise of interactive gaming in all its forms and what that means for digital, the evolution of customer support in social media, and the state of the internet in China and India.

Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry. Here are some key highlights.

The rise of mobile advertising

The growth of online advertising is increasingly made up of growth in mobile advertising. An increase of 22% year-on-year indicates that the future of advertising is mobile.

This is a good reminder for marketers and advertisers of the need for mobile-friendly content, be that articles or ads, as the rise of the mobile audience along with the increasing spend on mobile advertising brings new opportunities for success.

Moreover, it also highlights the importance of creating mobile-friendly pages, taking into account all the factors that may affect a site’s speed or performance.

Google and Facebook dominate advertising growth

A closer look at the changes of advertising year-on-year shows a monopoly in advertising growth between Google and Facebook. Google saw a year-on-year increase of 20% from 2015 to 2016, while Facebook saw even greater success, with a year-on-year increase of 62%.

These two combined are responsible for 85% of advertising growth–and this percentage is expected to increase even more in future years.

These are useful figures for marketers exploring the best platforms in which to invest their advertising budget, and a good reminder of how Google and Facebook ads can lead to successful results.

Facebook has invested heavily over the past year in improving its advertising platform to make it more appealing, and its numerous advertising options have won many marketers over. Moreover, its focus on the growing trend of visual content (images and videos), along customized advertising options, has offered new creative avenues for advertising.

As for Google, its focus on mobile growth and understanding of how advertising should evolve has brought new options for marketers seeking the best ways to promote their products through the most relevant search results.

The challenge of measuring ROI

The measurement of social ROI seems to remain a big challenge for marketers. Despite the evolution of social marketing and advertising, it remains a major challenge for marketers to effectively measure the success of their efforts.

When surveyed about the metrics they focus on when defining social ROI, 56% of advertisers picked engagement as their main measurement, while 21% chose conversion and revenue and 15% picked amplification and brand awareness. (Source: SimplyMeasured State of Social Marketing Annual Report)

The diverse goals marketers have for their social media rely on different metrics, which is why it’s still challenging to decide on the best ROI. Although engagement still remains marketers’ means of tracking success, conversion or brand awareness cannot be overlooked.

New ways to target and measure ads

The rise of online advertising and its constant evolution can be attributed to the creative and effective ways that all online platforms help advertisers reach their goals.

There has been an interesting improvement in targeting and measurement across all of the popular platforms in the last year, which may serve as proof that the advertising competition among platforms can lead to more options for marketers.

  • Product listing ads (Google): Google’s idea to highlight product listing ads was successful, with a stable increase in clicks over the past few years. This has allowed the company to capitalize on its new concept, while ecommerce companies have found an enhanced source of revenue through targeted listing.
  • Targeted pins (Pinterest): Pinterest decided to become serious about advertising and it officially became on of the favourite platforms for ecommerce companies to promote their products. Pinterest was well known for being a popular platform for product discovery, as users tended to pin the products they liked. This changed the last year, as it has also become a platform of purchases, doubling the number of people who base their purchasing decisions on the pins they come across.
  • Goal-based bidding ads (Snapchat): Snapchat created a new type of ad, with its unique mobile platform focusing on engagement. Goal-based bidding ads were aiming to make users spend more time on the creative ads, grabbing their attention in the most engaging ways. For example, users may swipe through the ad to play a game, which makes a clever way to appeal to them without relying on traditional advertising methods.

Right ad at the right place at the right time

One of the most successful ways for Google and other platforms to increase their revenue was the focus on the users and their input on each platform.

Google now counts a $679B market capitalisation with its focus on user-typed input, words that help ads become more targeted.

Snapchat already counts a $25B market capitalization in just two years and this can be attributed to its focus on user-uploaded input, the images that make ads more relevant for their audience.

The analysis of data and the idea of having users be the central focus of the platform to create more targeted ads is expected to grow advertising options even further. From a user’s point of view, this increases the chances to make the ads more relevant and less annoying, which is still important in an online world full of irrelevant noise.

The future of voice search

Voice search was a major feature of last year’s Internet Trends Report, and the 2017 Report builds on this. Since 2016, voice has increasingly entered into the consciousness of search experts and marketers, but we’ve only just begun to scratch the surface of what it can do.

The rise of mobile has made voice searches more popular in turn, and it’s interesting to note that 20% of mobile queries are made via voice. This indicates that voice search is becoming increasingly a part of our everyday habits.

Moreover, it has been observed that almost 70% of requests in Google Assistant are carried out in natural language, which serves as a good reminder on the way that voice can replace typing on several occasions.

Moreover, voice recognition has shown great signs of improvement in recent years, with Google’s machine learning reaching an accuracy rate of 95%.

There is a big challenge ahead for voice search providers to equal the accuracy of text-based searches, in order to convince people to trust voice functions even more.

Smart home hubs with in-built voice assistants have also seen great growth in the last year. A closer look at Amazon Echo’s installed base over the last two years indicates that consumers are exploring how voice can become an integral part of their daily lives.

It is expected that the applications of voice will expand even more in years to come, with communication, shopping and entertainment being key areas of growth.

Overview

As advertising giants search for new ways to maintain their growth, marketers should keep seeking the best methods to reach their target audience.

The variety of ad platforms nowadays brings an opportunity for more creative advertising and it’s important to consider how the use of data, the domination of mobile and new types of advertising can lead to the most effective results.

Measuring ROI on these new forms of advertising is still a challenge, but the fact that most of the industry is aware of this issue brings us closer to a time where this problem will be solved.

Meeker’s Report on the state of advertising and ad trends to watch out for

Written by: admin Date of published: . Posted in test

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. 

The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come.

Some notable sections have focused on the rise of interactive gaming in all its forms and what that means for digital, the evolution of customer support in social media, and the state of the internet in China and India.

Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry. Here are some key highlights.

The rise of mobile advertising

The growth of online advertising is increasingly made up of growth in mobile advertising. An increase of 22% year-on-year indicates that the future of advertising is mobile.

This is a good reminder for marketers and advertisers of the need for mobile-friendly content, be that articles or ads, as the rise of the mobile audience along with the increasing spend on mobile advertising brings new opportunities for success.

Moreover, it also highlights the importance of creating mobile-friendly pages, taking into account all the factors that may affect a site’s speed or performance.

Google and Facebook dominate advertising growth

A closer look at the changes of advertising year-on-year shows a monopoly in advertising growth between Google and Facebook. Google saw a year-on-year increase of 20% from 2015 to 2016, while Facebook saw even greater success, with a year-on-year increase of 62%.

These two combined are responsible for 85% of advertising growth–and this percentage is expected to increase even more in future years.

These are useful figures for marketers exploring the best platforms in which to invest their advertising budget, and a good reminder of how Google and Facebook ads can lead to successful results.

Facebook has invested heavily over the past year in improving its advertising platform to make it more appealing, and its numerous advertising options have won many marketers over. Moreover, its focus on the growing trend of visual content (images and videos), along customized advertising options, has offered new creative avenues for advertising.

As for Google, its focus on mobile growth and understanding of how advertising should evolve has brought new options for marketers seeking the best ways to promote their products through the most relevant search results.

The challenge of measuring ROI

The measurement of social ROI seems to remain a big challenge for marketers. Despite the evolution of social marketing and advertising, it remains a major challenge for marketers to effectively measure the success of their efforts.

When surveyed about the metrics they focus on when defining social ROI, 56% of advertisers picked engagement as their main measurement, while 21% chose conversion and revenue and 15% picked amplification and brand awareness. (Source: SimplyMeasured State of Social Marketing Annual Report)

The diverse goals marketers have for their social media rely on different metrics, which is why it’s still challenging to decide on the best ROI. Although engagement still remains marketers’ means of tracking success, conversion or brand awareness cannot be overlooked.

New ways to target and measure ads

The rise of online advertising and its constant evolution can be attributed to the creative and effective ways that all online platforms help advertisers reach their goals.

There has been an interesting improvement in targeting and measurement across all of the popular platforms in the last year, which may serve as proof that the advertising competition among platforms can lead to more options for marketers.

  • Product listing ads (Google): Google’s idea to highlight product listing ads was successful, with a stable increase in clicks over the past few years. This has allowed the company to capitalize on its new concept, while ecommerce companies have found an enhanced source of revenue through targeted listing.
  • Targeted pins (Pinterest): Pinterest decided to become serious about advertising and it officially became on of the favourite platforms for ecommerce companies to promote their products. Pinterest was well known for being a popular platform for product discovery, as users tended to pin the products they liked. This changed the last year, as it has also become a platform of purchases, doubling the number of people who base their purchasing decisions on the pins they come across.
  • Goal-based bidding ads (Snapchat): Snapchat created a new type of ad, with its unique mobile platform focusing on engagement. Goal-based bidding ads were aiming to make users spend more time on the creative ads, grabbing their attention in the most engaging ways. For example, users may swipe through the ad to play a game, which makes a clever way to appeal to them without relying on traditional advertising methods.

Right ad at the right place at the right time

One of the most successful ways for Google and other platforms to increase their revenue was the focus on the users and their input on each platform.

Google now counts a $679B market capitalisation with its focus on user-typed input, words that help ads become more targeted.

Snapchat already counts a $25B market capitalization in just two years and this can be attributed to its focus on user-uploaded input, the images that make ads more relevant for their audience.

The analysis of data and the idea of having users be the central focus of the platform to create more targeted ads is expected to grow advertising options even further. From a user’s point of view, this increases the chances to make the ads more relevant and less annoying, which is still important in an online world full of irrelevant noise.

The future of voice search

Voice search was a major feature of last year’s Internet Trends Report, and the 2017 Report builds on this. Since 2016, voice has increasingly entered into the consciousness of search experts and marketers, but we’ve only just begun to scratch the surface of what it can do.

The rise of mobile has made voice searches more popular in turn, and it’s interesting to note that 20% of mobile queries are made via voice. This indicates that voice search is becoming increasingly a part of our everyday habits.

Moreover, it has been observed that almost 70% of requests in Google Assistant are carried out in natural language, which serves as a good reminder on the way that voice can replace typing on several occasions.

Moreover, voice recognition has shown great signs of improvement in recent years, with Google’s machine learning reaching an accuracy rate of 95%.

There is a big challenge ahead for voice search providers to equal the accuracy of text-based searches, in order to convince people to trust voice functions even more.

Smart home hubs with in-built voice assistants have also seen great growth in the last year. A closer look at Amazon Echo’s installed base over the last two years indicates that consumers are exploring how voice can become an integral part of their daily lives.

It is expected that the applications of voice will expand even more in years to come, with communication, shopping and entertainment being key areas of growth.

Overview

As advertising giants search for new ways to maintain their growth, marketers should keep seeking the best methods to reach their target audience.

The variety of ad platforms nowadays brings an opportunity for more creative advertising and it’s important to consider how the use of data, the domination of mobile and new types of advertising can lead to the most effective results.

Measuring ROI on these new forms of advertising is still a challenge, but the fact that most of the industry is aware of this issue brings us closer to a time where this problem will be solved.

Google Search Takes Frustration Out of Job Hunting

Written by: admin Date of published: . Posted in test

A revamped Google for Jobs is now giving U.S. job seekers the power of Search for a more efficient way to find relevant employment listings.

The goal? To connect searchers with job postings that match their needs, no matter who they are or what kind of job they might be seeking. Users will be able to type in queries like “jobs near me,” or “marketing jobs,” to see Google’s in-depth results.

“For many people, a job needs to satisfy some key criteria, like commute time, job specialties they’ve honed or the hours they have available to work,” Google for Jobs product manager Nick Zakrasek said in a blog post. “Looking for jobs is a personal and complex journey, and one that we’re trying to support in this new search experience.”

To give job seekers the most comprehensive list of jobs possible, Google is teaming up with LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder, Glassdoor and Facebook.

“This means you’ll see job postings from these sites and many others from across the Web as soon as they’re posted,” Zakrasek added.

Job seekers will see reviews and ratings of the employer right beside the job description. Users who are signed may even be able to see how long it would take to commute to a particular job.

The tech titan is also publishing open documentation detailing how companies and business owners can make their job openings discoverable in Google for Jobs.

Google for Jobs is available in English on both desktop and mobile.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google Search Takes Frustration Out of Job Hunting appeared first on SiteProNews.

Driver of Tesla Model S Ignored Multiple Warnings Prior to Fatal Crash

Written by: admin Date of published: . Posted in test

The Ohio man killed in the Tesla Model S crash last May opted to drive hands-free despite receiving repeated warnings from the car’s autonomous system to take control of the wheel, a newly released report has revealed.

The National Transportation Safety Board (NTSB) on Monday published the docket with details of its investigation into the May 7, 2016 crash near Williston, Florida that took the life of Joshua Brown. The former Navy SEAL was killed when his Model S, which was in autopilot mode at the time, crashed into the side of a semi-tractor trailer that was crossing both lanes of a divided highway in front of the victim’s oncoming vehicle. Impact with the semitrailer sheared off the roof of the Tesla.

Tesla Model S

Tesla Model S

Although the NHTSA concluded early this year the crash was not fault of the electronic car company’s autopilot driving system, few details were released. The docket gives the public an in-depth look at the circumstances surrounding the tragedy.

According to the report, Brown had his hands on the wheel for a total of 25 seconds during a 37-minute window. In fact, autopilot mode was engaged for the majority of Brown’s trip despite the system giving him warnings on seven different occasions of “Hands Required Not Detected.” In six of those cases, the system followed the verbal warning with a chime before reiterating the warning.

The NHTSA indicated that Brown did not use his brakes. His last manual action, just two minutes prior to impact, was to set the cruise control for 74 miles (119 kilometers) per hour — well above the 65 mph speed limit.

The report concluded the driver was distracted for at least seven seconds before impact, meaning he should have seen the transport he crashed into. The report called it “a period of extended distraction (at least seven seconds)” when braking should have occurred.

Tesla has updated its autopilot system since the fatal crash. Known as Enhanced Autopilot, the new system has many of the same features as the original version, but it said to be more accurate and efficient.

As part of the autopilot system, each vehicle has eight surround cameras providing 360-degree visibility for up to 250 meters. There are also 12 ultrasonic sensors enabling detection of objects at nearly twice the distance of the previous system while a forward-facing radar equipped with enhanced processing will offer up further data. Processing the data is a much more powerful onboard computer with the Tesla-developed neural net for vision, sonar and radar processing software.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Driver of Tesla Model S Ignored Multiple Warnings Prior to Fatal Crash appeared first on SiteProNews.

Driver of Tesla Model S Ignored Multiple Warnings Prior to Fatal Crash

Written by: admin Date of published: . Posted in test

The Ohio man killed in the Tesla Model S crash last May opted to drive hands-free despite receiving repeated warnings from the car’s autonomous system to take control of the wheel, a newly released report has revealed.

The National Transportation Safety Board (NTSB) on Monday published the docket with details of its investigation into the May 7, 2016 crash near Williston, Florida that took the life of Joshua Brown. The former Navy SEAL was killed when his Model S, which was in autopilot mode at the time, crashed into the side of a semi-tractor trailer that was crossing both lanes of a divided highway in front of the victim’s oncoming vehicle. Impact with the semitrailer sheared off the roof of the Tesla.

Tesla Model S

Tesla Model S

Although the NHTSA concluded early this year the crash was not fault of the electronic car company’s autopilot driving system, few details were released. The docket gives the public an in-depth look at the circumstances surrounding the tragedy.

According to the report, Brown had his hands on the wheel for a total of 25 seconds during a 37-minute window. In fact, autopilot mode was engaged for the majority of Brown’s trip despite the system giving him warnings on seven different occasions of “Hands Required Not Detected.” In six of those cases, the system followed the verbal warning with a chime before reiterating the warning.

The NHTSA indicated that Brown did not use his brakes. His last manual action, just two minutes prior to impact, was to set the cruise control for 74 miles (119 kilometers) per hour — well above the 65 mph speed limit.

The report concluded the driver was distracted for at least seven seconds before impact, meaning he should have seen the transport he crashed into. The report called it “a period of extended distraction (at least seven seconds)” when braking should have occurred.

Tesla has updated its autopilot system since the fatal crash. Known as Enhanced Autopilot, the new system has many of the same features as the original version, but it said to be more accurate and efficient.

As part of the autopilot system, each vehicle has eight surround cameras providing 360-degree visibility for up to 250 meters. There are also 12 ultrasonic sensors enabling detection of objects at nearly twice the distance of the previous system while a forward-facing radar equipped with enhanced processing will offer up further data. Processing the data is a much more powerful onboard computer with the Tesla-developed neural net for vision, sonar and radar processing software.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Driver of Tesla Model S Ignored Multiple Warnings Prior to Fatal Crash appeared first on SiteProNews.

Driver of Tesla Model S Ignored Multiple Warnings Prior to Fatal Crash

Written by: admin Date of published: . Posted in test

The Ohio man killed in the Tesla Model S crash last May opted to drive hands-free despite receiving repeated warnings from the car’s autonomous system to take control of the wheel, a newly released report has revealed.

The National Transportation Safety Board (NTSB) on Monday published the docket with details of its investigation into the May 7, 2016 crash near Williston, Florida that took the life of Joshua Brown. The former Navy SEAL was killed when his Model S, which was in autopilot mode at the time, crashed into the side of a semi-tractor trailer that was crossing both lanes of a divided highway in front of the victim’s oncoming vehicle. Impact with the semitrailer sheared off the roof of the Tesla.

Tesla Model S

Tesla Model S

Although the NHTSA concluded early this year the crash was not fault of the electronic car company’s autopilot driving system, few details were released. The docket gives the public an in-depth look at the circumstances surrounding the tragedy.

According to the report, Brown had his hands on the wheel for a total of 25 seconds during a 37-minute window. In fact, autopilot mode was engaged for the majority of Brown’s trip despite the system giving him warnings on seven different occasions of “Hands Required Not Detected.” In six of those cases, the system followed the verbal warning with a chime before reiterating the warning.

The NHTSA indicated that Brown did not use his brakes. His last manual action, just two minutes prior to impact, was to set the cruise control for 74 miles (119 kilometers) per hour — well above the 65 mph speed limit.

The report concluded the driver was distracted for at least seven seconds before impact, meaning he should have seen the transport he crashed into. The report called it “a period of extended distraction (at least seven seconds)” when braking should have occurred.

Tesla has updated its autopilot system since the fatal crash. Known as Enhanced Autopilot, the new system has many of the same features as the original version, but it said to be more accurate and efficient.

As part of the autopilot system, each vehicle has eight surround cameras providing 360-degree visibility for up to 250 meters. There are also 12 ultrasonic sensors enabling detection of objects at nearly twice the distance of the previous system while a forward-facing radar equipped with enhanced processing will offer up further data. Processing the data is a much more powerful onboard computer with the Tesla-developed neural net for vision, sonar and radar processing software.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Driver of Tesla Model S Ignored Multiple Warnings Prior to Fatal Crash appeared first on SiteProNews.

Things You Must Do to Secure a Small Business Loan

Written by: admin Date of published: . Posted in test

Perhaps the most potent hurdle small businesses face is getting funding, like a business loan. The lending standards set aside by most banks are rather stringent because they want to recover their money and do not want to invest in unreliable businesses. While the requisites may seem unrealistic now, they are quite attainable if you go about your affairs the right way. There are certain steps that will let you get the loan you need to fund inventory, payroll and everything else.

The First Step: Figuring Out Why You Need the Money

Every single potential investor will ask you “why do you need the loan?” Whether you want to start, expand, have some backup, or just get by, you need to know what you want to do. These reasons will also dictate what kind of small business loan you apply for, which is the next logical step.

The Second Step: Decide Loan Type and Lender

Since lenders need cash flow to be confident in investing, any startup or business in its first year is automatically disqualified from most loans — you are better off trying to raise money from VCs or crowdfunding, credit cards or loans from friends or family. Established businesses have other options though, like term loans, SBA loans, invoice factoring and lines of credit. There are various types of lenders like banks, online lenders, and non-profit micro-lenders and so on. As a rule of thumb, choose banks if your credit is good, if you are OK with slow disbursal, and can provide collateral; otherwise go for the other two.

The Third Step: Determine Your Eligibility

You need to learn about the eligibility criteria. Here are some things that play a pivotal role in you qualifying or not qualifying for the loan.

  • Credit Score: Your credit score would help in identifying the small business loans you could apply for. You could get your credit report from any reputed credit bureau, such as TransUnion, Equifax or Experian.  You could easily have access to your FICO score completely free online from various credit card issuers and even finance websites. Banks would be offering you the cheapest small-business loans and they insist on approving loans to only those who have credit score minimums of 680 and onwards. If your credit score is less than the stipulated one, you could apply for loans from any non-profit micro-lender or access small business loans online meant precisely for individuals with bad credit.
  • Your Business Longevity: The lenders are not only interested to know about your credit history and precise credit score, they very much want to know the smallest details about your business, including how many years your business has been in operation. Moreover, it is mandatory for you to be in business at least for a year to qualify for small business loans online. You could qualify for most trustworthy bank loans if you are in the business for at least a couple of years.
  • Are You Making Enough Money? Several online lenders make it compulsory for business owners to make a minimum of $50,000 to about $ 150,000. If your income meets the expectations of the lenders, you could get the small business loan.
  • Can You Repay the Loan? You must determine your exact cash flow and other details of your business financials. You must calculate accurately how much you could spend on a monthly loan repayment.

Conclusion

Once you have determined that you are able to make monthly payments, it is time to get started on your business loan application with the help of all the mandatory documents that support your eligibility.


avatar

Isabella Rossellini is a finance consultant at a private firm that seeks to provide assistance to startups and small businesses in getting funding, navigating debt, budgeting, cash flow, and other hurdles. She also enjoys sharing articles and referrals of good resources like http://libertylending.com on her blog.

The post Things You Must Do to Secure a Small Business Loan appeared first on SiteProNews.