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Duplicate content FAQ: What is it, and how should you deal with it?

Written by: admin Date of published: . Posted in test

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist.

One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?

Let’s try to clear up some of the confusion by answering some frequently-asked (or frequently-wondered) questions about duplicate content.

How can you diagnose a duplicate content penalty?

It’s funny how some of the readers of this article are rolling their eyes right now reading the first subheading. But let’s deal with this myth first thing.

There is no duplicate content penalty. None of Google’s representatives has ever confirmed the existence of such a penalty; there were no algorithmic updates called “duplicate content”; and there can never be such a penalty because in the overwhelming number of cases, duplicate content is a natural thing with no evil intent behind that. We know that, and Google knows that.

Still, lots of SEO experts keep “diagnosing” a duplicate content “penalty” when they analyze every other website.

Duplicate content is often mentioned in conjunction with updates like Panda and Fred, but it is used to identify bigger issues, i.e. thin or spammy (“spun”, auto-generated, etc.) and stolen (scraped) content.

Unless you have the latter issue, a few instances of duplicate content throughout your site cannot cause an isolated penalty.

Google keeps urging website owners to focus on high-quality expert content, which is your safest bet when it comes to avoiding having your pages flagged as a result of thin content.

You do want to handle your article republishing strategy carefully, because you don’t want to confuse Google when it comes to finding the actual source of the content. You don’t want to have your site pages filtered when you republish your article on an authoritative blog. But if it does happen, chances are, it will not reflect on how Google treats your overall site.

In short, duplicate content is a filter, not a penalty, meaning that Google has to choose one of the URLs with non-original content and filter out the rest.

So should I just stop worrying about internal duplicate content then?

In short, no. It’s like you don’t want to ignore a recurring headache: it’s not that a headache is a disease on its own, but it may be a symptom of a more serious condition, so you want to clear those out or treat them if there are any.

Duplicate content may signal some structural issues within your site, preventing Google from understanding what they should rank and what matters most on your site. And generally, while Google is getting much better at understanding how to handle different instances of the same content within your site, you still don’t want to ever confuse Google.

Internal duplicate content may signal a lack of original content on your site too, which is another problem you’ll need to deal with.

Google wants original content in their SERPs for obvious reasons: They don’t want their users to land on the same content over and over again. That’s a bad user experience. So Google will have to figure out which non-unique pages they want to show to their users and which ones to hide.

That’s where a problem can occur: The more pages on your site have original content, the more Google positions they may be able to appear at throughout different search queries.

If you want to know whether your site has any internal duplicate content issues, try using tools like SE Ranking, which crawls your website and analyzes whether there are any URLs with duplicate content Google may be confused about:

SE Ranking

How does Google choose which non-original URLs to rank and which to filter out?

You’d think Google would want to choose the more authoritative post (based on various signals including backlinks), and they probably do.

But what they also do is choose the shorter URL when they find two more pages with identical URLs:

Duplicate content

How about international websites? Can translated content pose a duplicate content issue?

This question was addressed by Matt Cutts back in 2011. In short, translated content doesn’t pose any duplicate content issues even if it’s translated very closely to the original.

There’s one word of warning though: Don’t publish automated translation using tools like Google Translate because Google is very good at identifying those. If you do so, you run into risk of having your content labeled as spammy.

Use real translators whom you can find using platforms like Fiverr, Upwork and Preply. You can find high-quality translators and native speakers there on a low budget.

Translation

Look for native speakers in your target language who can also understand your base language

You are also advised to use the hreflang attribute to point Google to the actual language you are using on a regional version of your website.

How about different versions of the website across different localized domains?

This can be tricky, because it’s not easy to come up with completely different content when putting up two different websites with the same products for the US and the UK, for example. But you still don’t want Google to choose.

Two workarounds:

  • Focus on local traditions, jargon, history, etc. whenever possible
  • Choose the country you want to focus on from within Search Console for all localized domains except .com.

There’s another old video from Matt Cutts which explains this issue and the solution:

Are there any other duplicate-content-related questions you’d like to be covered? Please comment below!

Facebook’s Building 8 Chief to Leave the Firm in 2018

Written by: admin Date of published: . Posted in test

Facebook will soon be losing the woman behind its top secret Building 8 research group.

Regina Dugan, who was hired 18 months ago by the social network to head up its then-brand new research and development lab, is leaving Facebook to build and lead “a new endeavor.”

Regina Dugan

As chief of Building 8, Dugan, the former director of the U.S. Defense Advanced Research Projects Agency (DARPA, was tasked with creating new hardware products to advance Facebook CEO Mark Zuckerberg’s dream of “connecting the world.” It is a dream Zuck was quite willing to sink hundreds of millions of dollars into.

Dugan’s exit is not immediate, however. She has said she will work with Facebook’s leadership “over the next several months to ensure Building 8 makes a smooth transition into 2018.”

“This was a difficult decision for me. Together, we have already done so much good work. And there are many people that I will miss, personally, and professionally,” Dugan wrote in a Facebook post.

Dugan, at Facebook’s F8 conference back in April, said her team was working on a silent speech system capable of typing 100 words per minute using only the brain — that is five times faster than most people can text using a Smartphone.  The goal, she said at the time, is to create non-invasive, wearable sensors that enable brain-to-screen functionality and can be manufactured at scale.

Building 8’s second silent speech software project, Dugan said, is directed at allowing people to hear with their skin. The hardware and software needed to deliver language through the skin is currently in the works.

There is no word on how far along the Building 8 team is on these projects, but they are likely a big part of the reason for Dugan’s slow exit from Facebook.

It will be interesting to see who Facebook will choose to step into Dugan’s role at Building 8.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook’s Building 8 Chief to Leave the Firm in 2018 appeared first on SiteProNews.

Do you need a PPC management expert?

Written by: admin Date of published: . Posted in test

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert?

There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal resources and the management fee of said expert.

We’ll come clean. Most of these types of articles are written by an agency of some sort and will therefore naturally have a tendency to be biased towards the benefits of external help. Some would call it bias, some would call it scaremongering.

This article has also been written by an agency, but one looking to give as objective a view as possible. The truth is that both options are completely viable when everything goes to plan. In turn, both options can have significant downsides when those cogs do not turn quite as smoothly as intended.

Note: We previously explored this topic on Search Engine Watch back in 2014. I will include some of the points made in the aforementioned article, as well as adding some new ones.

Cost effectiveness

On the face of it, one of the main points of the argument boils down to cost effectiveness. For a business, the obvious question is: why would you pay a potentially hefty management fee if you could find the time in-house and do it yourself? Especially when PPC is just a bidding system, and does not require design or development skills.

Dig a little deeper, though, and there are key questions that you need to ask yourself on both sides of the coin.

Using an agency

  • How does the management fee stack up against the actual PPC spend and subsequent ROI offered by the campaign?
  • More importantly, what is the risk profile of the agency not hitting the expected ROI and as such their management fee actually removing all of the margin in the campaign?

Managing the campaign in-house

  • Do you actually have the in-house resources to properly manage a campaign, or are you just going to try (unsuccessfully) to squeeze more time out of an already busy team? How will this impact other critical daily tasks within the business (i.e. opportunity cost)?
  • If you are hiring a new person to run the campaign, what are their total costs? Basic salary is an initial indicator but what about benefits, pension, increased desk costs?
  • Furthermore, is this something that you are committed to for the mid to long term? Hiring someone is easy, but if this is their sole responsibility, they may become an unnecessary part of your cost base should you not continue with the campaign. In the UK and EU especially, you can’t then just get rid of this unfortunate soul without going through a somewhat arduous process which will likely involve additional costs such as redundancy pay.

As you can see above, assessing the cost effectiveness of agency vs in-house involves a whole swathe of variables. No two businesses are the same, and as such, applying a standard equation to this situation is simply not possible.

Hopefully you will have enough information available to put together your own version of this equation and come to a decision with regards to the cost effectiveness of a PPC expert.

It all depends on the level of knowledge

Knowledge is power, or in the case of PPC, knowledge and experience will result in a campaign that outperforms one managed by a beginner. You might get lucky, but as with most things in life, the more experienced practitioner will come out on top.

Taking this into account when looking at how to manage a PPC campaign (agency or in-house), you must first look at the level of knowledge within your team.

The fundamentals of a bidding system and focusing on search terms that deliver ROI for the business are easy to grasp. However, to really squeeze the benefits of your spend on PPC you simply need to know what you are doing. Of course this required level of knowledge is only likely to increase with more complex campaigns.

As mentioned in the previous blog post on this topic, having an expert conduct the initial research and set up the campaign is often a cost effective method of making sure that the campaign gets off on the right foot. Much like an initial SEO audit, gettting an expert to set up the campaign could provide you with a sufficiently stable foundation to then manage the campaign in-house.

Again, we have seen a plethora of pretty decent campaigns that have been set up by business owners after doing their own research so it still comes back to the level of knowledge (and time) available to you.

How far do you want to go?

There is a reason why different marketing campaigns have different associated costs. Some are very simple, single product localised campaigns whereas others may involve national or international coverage with thousands of individual products.

Generally speaking, the more complex the campaign, the higher the budget, and therefore the higher the risk liability of an underperforming campaign. It doesn’t just come down to bid adjustments.

Great digital marketing campaigns break down the barriers between departments and channels. Teams now communicate with one another instead of remaining in their silos, combining to generate greater results than the sum of their individual parts.

As mentioned back in 2014, using an agency does give you access to more than just PPC experts at the top of their game. An awesome PPC campaign will also pull in web design experts, taking into account UX/UI, conversion rate optimization, content writing and remarketing (among others).

In sport it is often referred to as ‘marginal gains’, although you’ll find that an overhaul of your website’s user flow could deliver far more than just a marginal gain. Access to multiple disciplines is what you potentially turn your back on when running a campaign in house and it can make or break a campaign.

The core functions apply to the aforementioned single product campaign just as much as they do to the international campaign; it’s just that the latter has more to lose. As campaigns increase in complexity, there comes a point where you need to fully commit to the process and give the campaign the very best chance of success.

In this case, it is worth handing it over to a team that specializes in PPC.

Money talks!

In the end, the likelihood is that if you put an agency’s campaign next to one that has been run in house you would imagine that the additional level of expertise and experience would mean that the agency’s campaign would produce better results. All other things being equal you would choose the agency nine times out of ten.

The elephant in the room is of course the agency fees.

Yes, you could argue that in-house teams have a higher level of industry knowledge, or that a PPC expert will be able to make sense of the campaign dashboard and utilize some of the more advanced tools. But you already know this. That argument is pretty clear (and well covered!).

It all comes down to money. In basic terms, how much money will you get in return for the corresponding costs?

Agencies often have a minimum fee associated with PPC campaigns. Therefore if your budget for PPC is particularly modest, for the sake of argument let’s say £500 per month, you will probably find that the agency fees will exceed the margin made from the campaign.

Remember to look at your internal margins rather than revenue! In this case it is likely that having an expert set up the campaign initially will be the only option that would produce a meaningful ROI.

On the other hand, if the agency fee is only a small percentage of the total budget spend and in turn, the margins from the campaign exceed the agency fee then it makes sense. As the Americans love to say, “if it makes money it makes sense”. The agency provides a higher level of expertise, and may also allow you the flexibility to stop the campaign at any moment.

One size doesn’t fit all

Hopefully my ramblings have shown that this not a one size fits all argument. There are simply too many variables.

My advice would be to base your decision on real world facts. For example, we often see business owners try to run campaigns themselves (or ask one of their team to do it) without seriously considering the time expenditure required. Trust us when we say that if you don’t have the time, it won’t get done. You’ll end up spending a chunk of money for three months and then giving up without making any adjustments.

On the other hand, if you do have the time you could find yourself getting to grips with the campaign and increasing your sales as a result. It may even mean that you can reduce spend on other marketing channels, all without having to pay an agency fee.

Consider your options before making a decision. Don’t just do PPC for the sake of doing it; there should be a real business case put forward which will provide real data as to whether hiring a PPC expert is going to be a viable option.

If it transpires that running the campaign in-house is going to work in the real world, then great, go for it! Be flexible, be realistic and you should find yourself making the right decision. Remember – both options can work.

You Can Now Securely Share Your Location in Real-Time Via WhatsApp

Written by: admin Date of published: . Posted in test

WhatsApp has launched a secure way for you to share your location in real-time with family or friends.

The Facebook-owned instant messaging service is rolling out the new feature in the “coming weeks” for both Android and iPhone users.

“Whether you’re meeting up with friends, letting loved ones know you’re safe, or sharing your commute, Live Location is a simple and secure way to let people know where you are,” WhatsApp said in a blog post. “This end-to-end encrypted feature lets you control who you share with and for how long. You can choose to stop sharing at any time or let the Live Location timer simply expire.”

To use the new functionality, simply open a chat with the person or group you wish to share with. Go to ‘Location’ under the attach button and choose the new option to ‘Share Live Location.’ Next, choose for how long you wish to share and then hit send.

Once that is done, every person you invited to the chat will be able to see your real-time location on a map. If another person in your group shares their live location it will also be visible on the same map.

The new feature may come in handy for finding friends in unfamiliar locations or for confirming safe arrival at a destination.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post You Can Now Securely Share Your Location in Real-Time Via WhatsApp appeared first on SiteProNews.

How Episodic Are CSR Campaigns on Social Media Platforms

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Florida is slowly getting back to normalcy after the widespread destruction and flooding caused by Hurricane Irma. Without a bit of hesitancy, brands are taking stands to offer help. Responding to such calamitous effect allows every corporate body to prove their support and commitment to not only their customers but also to the communities. After all, both performance and commitments are the two components of value creation for any brand. But, it does not stop here. Reporting your Corporate Social Responsibility (CSR) activities is very important today. Companies that report their CSR activities tend to be transparent. By now, the power of social media is well understood. There is no denying that social media platforms have some of the best influencers and advocates. Social media platforms can make CSRs more interactive and more episodic. They stand today as a proponent of CSR.

• The number of social media users as of 2017 comes to 2.46 billion and is likely to touch 2.95 billion by 2020.

• Social media usage per person per day is cited as 135 minutes.

Considering these recent changes, it’s worth analyzing your CSR approach, and maybe trying out some new tactics using social networks.

“Show to the world that you care about them. By doing this well, you will do well.”

A Social Responsibility Initiative is highly valued and shared in social media

CSR activities in social media simply reflects a company’s:

• Credibility

• Capacity

• Coherence

• Commitment

“Companies must now share not only what they stand for, but what they stand up for,” says 2017 Global CSR Study.

Consumers are Always in Search of “More Good” From a Brand

The book, “Business and Society: Ethics and Stakeholder Management,” describes corporate social responsibility as the “economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time.” Companies that are serious about their CSR commitments are always powerful. Any content related to social responsibility issues have always activated the audience. Such stories have long-term impact and value. It is a way to strengthen brand power. Although corporate and social initiatives are always intertwined, it is equally important to create and improve every stakeholder’s value. The pressing factor of this age is to be known by all of your activities. This reinforces that only those who meet the quest for online engagement by becoming a corporate differentiator are recognized well.

Take the Initiative to your Social Media Audience

Communicating the value that you generate is critical today. Interestingly, this interconnected globalized world has opened up the spectrum of communication and information sharing to a great extent. Social media is integrated into every business operation today. And social media marketing  is used by an incredible number of marketers today.

Given that consumers today see eye-to-eye on how much value you create; by what type of activity, it is easy to understand that every brand should know to communicate that value effectively. Social media platforms act now as the legitimate channel for exchange of information regarding a company’s CSR related initiatives. LinkedIn and Facebook lead the pack followed by Twitter and YouTube.

# Seek Engagement

“Businesses have responsibility to focus on social issues; they can make profit too.”

Companies that have increased interest in CSR should also learn to liberally share such stories on social media platforms for a combination of reasons. Although such initiatives are adopted purely with an intention to enhance the brand image, the process helps in becoming competitive and in gathering a good impression.

Case Study: Starbucks, its reputation and Social Responsibility in Social Media

Corporate social responsibility is key to any brand’s reputation. The bottom line is people, planet and profit.

Starbucks opened its first store way back in 1971. Apart from celebrating its rich coffee tradition, the company had its prime focus on connecting with its customers and communities right from day one. The company turned out to be different when it came to its commitment to customers and service. With operations in 75 countries and counting, 25,734 retail stores and 300,000-plus wearing the green apron globally, the brand has not left any stone unturned to impress its stakeholders.

A Snapshot of Starbucks’ CSR Initiative

Starbucks started its CSR activities way back. Starbucks was one of the few that reported such initiatives from the early 2000s. A lot has changed since then. The company has been working with a mission to protect the environment. It has never failed to urge others to do the same. Right from supporting local communities, to educating and empowering its staff members, to creating employment via supporting minorities, to gender equalities, to participating in sustaining challenges, to recruiting refugees and veterans, the company has been operating from day one with a sensitivity to social problems.

1. Giving back to the community

2. Environmental Stewardship

3. Ethically Sourced Coffee

Moving beyond its commitment to 100 percent ethically sourced coffee, the company joins proudly the others who are in the process of making coffee as the most sustainable agricultural product.

4. Wellness and Diversity

An Evolvement of Corporate Actions – A move towards social media

Today, Starbucks is brewing strong in social media via its multiple CSR campaigns. The way the company reacted to Florida’s destruction due to the hurricane is astonishing. Within 24 hours of the declaration of emergency, the company activated the POS contribution nationally to enable its customers to contribute to the American Red Cross relief efforts. The Starbucks Foundation generously contributed $250,000. Simultaneously, the Starbucks App kept urging its customers across the country to donate as well.

Have a look at the following picture to understand how the company saw an increase in its Twitter followers during the hurricane weeks.

Overall Win-Win

• Improved brand identity

• Improved customer relationship

• Improved business performance

• Enhanced marketing efforts

• Significant anecdotal support

Social Media Fan following Count of Starbucks (2017)

Key Take Away: There is nothing that can get better by chance; it gets better only by the change. So, make the change right now if you have not tried promoting your CSR initiative on social media platforms. Ultimately, the closer you connect your CSR initiative with your audience, the more likely it is going to (a) gain appreciation and (b) fetch a profit. Research indicates that nearly 80 percent of consumers make their purchase decision by considering a brand’s CSR involvement. This in itself should persuade any business to take complete advantage of this strategy.

Key Approaches to have a strong CSR reputation

Video stirs up views and shares

“Every second, a million minutes of video content will cross the network by 2021,” says a new study. This is the power of video. Video brings life to all of your marketing initiatives today. Viewers can instantly capture the length and breadth of whatever your message intends to communicate. When it comes to CSR, videos allow you to communicate with your audience in a compelling way as visual treats are always welcome on social media. A tip here is to make the video short and allow it to resonate. You can even think of live streaming your CSR event.

Picture only the truth

Face it if you fake it. This is the reality. Although there is a pressure to dress up any CSR initiative today, do not get distracted from your goal. Be authentic. Apart from creating economic value, your CSR story should create value for the society. Picture only this and project only this truth in your story. Be transparent with your CSR story. If you go wrong, beware of the consumer watchdogs who won’t hesitate to find fault.

Let it Add Value

Let the substance of your CSR create value, both economic and social. “Every piece of your content should be excellent enough that customers are compelled to share it,” says Joe Pulizzi. The value you create is the only path to building a deeper relationship with your customers. So, don’t lose track.

Depict Diversity

Be it an organization or individual, recognizing and respecting others in society is critical. Create an environment that respects diversity. Include a CSR theme that will explicitly focus on diversity. Apart from being the most impactful strategy this, when amalgamated with social media, can fetch you the title of “good, trustworthy and reliable brand.”

To Wrap

Overall, the huge change that we have been seeing on social media networks is the way companies and brands have been using social media platforms to engage the audience. Sharing videos and a good story is one of the best ways to connect on social media. Do not hesitate. The inclusion of CSR on social media has a high impact on the overall effectiveness of your brand-building strategy. Let your customers capture the relationship you have with society and the environment. Use social media.


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Meenakshi Krishnan works for OpenXcell, a pioneering mobile app development company in India and the USA. A techie at heart, Meenakshi is passionate about the start-up ecosystem, entrepreneurship, latest tech innovations, and all that makes this digital world. When she is not writing, she loves to read, cook and paint. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor. You can reach Meenakshi at LinkedIn and Twitter.

The post How Episodic Are CSR Campaigns on Social Media Platforms appeared first on SiteProNews.

5 Key Trends of E-Mail Marketing to Consider in 2017 and Beyond

Written by: admin Date of published: . Posted in test

Believe it or not, e-mail marketing is the mainstay of a company’s marketing efforts. Although many claim e-mail marketing to be dead, it actually generates the greatest ROI among all marketing channels; particularly, when the e-mail is in line with the recipients’ interest.

To help you leverage your e-mail marketing efforts, below are some key trends you need to consider in 2017 and beyond.

1. Interactive E-mails are Here to Stay

Landing pages are important, but what if you can integrate some of your landing page’s functionality into an e-mail that can redirect to desired page in just a single click or tap.

For instance, as soon as your recipient tapped on a food menu button in the e-mail, a food menu listing appears right there, in that very e-mail. In 2017, we have seen interactive e-mails, engaging recipients and driving positive results. Some features that can up the level of interaction includes:

  • Product tour hot spots;
  • Offer reveals;
  • Live menus and navigation;
  • Quizzes;
  • Reviews;
  • Carousels, image galleries, and sliders;
  • Search bar;
  • Shopping carts and add to wish list.

Fabricating an interactive medium, other than landing page, can decrease the number of clicks-to-action. This can bring down the barrier to engagement. Besides, such e-mails can also affect the behavioral intent. When using interactive elements, make sure your message is clear, concise and action-provoking. Try to avoid using interactive elements just to support poor content. I would recommend using it in an e-mail where you want to attract attention to events like a product launch or sale announcements.

2. Transactional E-mails are Worth Trying

Did you know that 40 percent of marketers are using transactional e-mails?  The transactional e-mails comprise only five percent of overall e-mail volume, yet generate a big portion of e-mail marketing revenue. One reason why transactional e-mails are so epic is that such e-mails are inbound-friendly. Unlike the broadcast e-mails that are strictly outbound in nature, these e-mails typically demand user permission and, when used effectively, they can also make greater up-sells too.

Preventing the pain points can also assist you to improve your overall ROI. Transactional e-mails are a new, easy, and effective way to add feedback loops across the user experience process. Some great times to start taking feedback from clients are just after a free, purchase trial, or customer service inquiry.

3. Embedded HTML 5 Video

As momentum rapidly builds behind HTML5, marketers have had a keen eye on its effect on HTML e-mail. One certain area of interest that has been of interest for quite some time is HTML5 <video> tag. The tag is intended to provide native video support with the help of a single codec throughout all browsers without using third-party plugins such as Flash.

The super benefit from embedded HTML5 videos is they improve Google search ranking. The popularity and effectiveness of video is no secret; they draw more attention and can go viral. Such e-mails can result in a greater open and click-through rates and, therefore, more of a boosted exposure to the brand.

4. Conversational E-mails

People like stories and conversations. Nobody has time to read a sales-centric e-mail that drives no sign of value to the recipient. Conversational e-mails don’t necessarily mean that your content should be extremely informal—exactly how you speak. You should write in a way that does not sound like you’re writing. Make your recipients feel that you’re talking to them, rather than at them. Try to know about them, what are their preferences and pain points. With all the accumulated information, you can get enough of conversational ammo in your arsenal to make the interaction more interesting.

Giveaway: keep your subject line simple, conversational and pertinent.

5. Personalization

Personalization has its own appeal; we are breathing in an era where personalization is the preference. Thanks to big data, we have plenty of data readily available, yet businesses are not capitalizing on the opportunity it offers. And 94 percent of companies say that customized e-mails are essential for present and future success.

Personalizing your e-mails does not need to be a struggle. There are fairly simple, yet sophisticated means of using personalization in your e-mails that is much more than using just a name.

Ask the Right Questions

It is a simple, straightforward and effective practice to section out your audience for personalization. Asking customers their purpose for landing on your website, subscribing to your e-mail, or signing up as a user can be outstandingly easy, but valuable. It can provide you with an insight that can help your business send incredibly targeted e-mails that can be opened frequently.

Build Customer Personas

Big data again! Marketers can create customer personas considering a multitude of data available. Rather than asking a single question, you can group customers together on the basis of certain attributes and actions they take.

Consider Time and Location

Working with your sales and marketing departments, you can adjust e-mails to create the most impact. You can also increase e-mail enjoyment by making your content more relevant to subscribers. Leverage customer data, analyze subscribers’ past open histories while sending e-mails at the most suitable timings to increase the chance of getting them opened for that particular subscriber.

Schedule Automated Behavioral Trigger E-mails

Behavior-triggered e-mails can be sent in response to the instant reactions to how your customers use the product. You might have received an e-mail from Facebook, as you have not logged in for many days — this is called a behavior-triggered e-mail. It is quite effective in sparking quick responses. If, still, you haven’t got your feet wet with e-mail, your competitors have a lead over you.

These are the five e-mail trends you should focus on, both at present and in the coming year as well.


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Mawiya Karam is a marketing analyst who formerly worked in a SEO Company in UAE. With her B.S in marketing and M.S in business management, Mawiya owns a profound knowledge of business promotion. She has been in the marketing industry for years. She likes to stay abreast with the changing marketing trends.

The post 5 Key Trends of E-Mail Marketing to Consider in 2017 and Beyond appeared first on SiteProNews.

The Best E-Mail Openings to Reel in Readers

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The opening sentence has plagued all kinds of writers for centuries.

Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading.

The opening line could mean the difference between continuing to read, or stopping cold.

It could help the book get more readers, the pitch get accepted, and the e-mail get attention – and subsequently, ROI and sales.

For e-mail in particular, the opening line is one of the most important pieces.

Why Does Good E-mail Depend So Much on the Opening Line?

E-mail is a powerful form of communication. It’s a direct connection with a person – far more direct, private, and personal than social media.

Its gravitas for marketing is proven, as it has the highest conversion rate for spurring purchases (in one study, 66 percent of consumers converted on e-mail over direct mail, social media, and other channels).

E-mail is a top tool for customer acquisition, too, according to McKinsey iConsumer:

To get great results with e-mail, though, you have to craft messages that make readers sit up and pay attention from the opening line onward.

Whatever your goal – growing your blog audience, increasing your company’s sales, making a connection, promoting your services, etc. – sending out e-mails can make or break you.

You, the writer, have to be like an expert fisherman. You have to craft the perfect lure that will make the audience bite.

It can’t just be about that first contact, though. After that initial bite, the flavor of the words has to make readers want to hang on and not let go.

It’s not easy. You have to compose an opening line with a seemingly impossible mix to get the results you want.

It has to be intriguing, clever, or provoking. It has to tug at some emotion lurking under the surface of your reader’s glazed-over eyes. It has to stand out, yet not be annoying or forceful.

If you’re feeling nervous about your e-mail-composing skills right about now, don’t be. You don’t have to be a prize-winning writer, or even a writer at all, to come up with some great openers. Simply use one of these techniques.

4 of the Most Tempting Opening Lines to Land In Readers’ Inboxes

Use these trusted techniques to make your opening line work like the most reliable lure in a fisherman’s tacklebox.

1. Create a Sense of Urgency

FOMO (fear of missing out) is real, and anybody plugged-in to social media in recent years can tell you how much it has heightened these days. Now, you can see what other people are doing all the time, in real-time.

As you read updates and watch live feeds, you get a front seat to others’ lives. That can make you start feeling anxious about what you’re not up to, comparatively. It may even inspire you to act to alleviate that feeling.

Similarly, your e-mail opener can hit on that anxiety, that urgency that tells the reader that if they don’t do something, they’ll miss out.

Examples:

  • “When is the last time you checked [XYZ]?”
  • “Hurry – This offer expires at midnight.”
  • “Have you tried [product/service] yet?”

The main element tying all of these together: They each reference time in some way with key words: “midnight,” “the last time,” and “yet.”

Specifically, each implies that time is short or running out. You’re behind the curve and need to catch up. These phrases make the reader go, “Oh, shoot!”— even if the line doesn’t apply to them!

Bargain book retailer Half Price Books effectively uses urgency in their promotional e-mails.

2. Hit Them with Emotions

Pulling on your reader’s emotions is a quick way to grab their attention. Once you stir up certain feelings within them, it can be enough to keep them reading.

For these openers, you don’t want to hedge. Draw up powerful emotions, or echo them. Don’t play with your audience’s feelings, but rather inspire them to think about deep truths.

Examples:

  • “Today’s the day”
  • “We miss you!”
  • “Those three little words…”
  • “What are you waiting for?”

Each of these phrases pulls up associations with big emotions: Courage, love, longing, fear, hope, etc. In other words, it’s all about addressing that universal human element.

This warm, friendly e-mail is from a local coffee shop. The sincerity is compelling and makes you want to stop by.

3. Address the Reader Directly and Bluntly

One of the best, tried-and-true methods to get somebody’s attention is to be both direct and blunt. Say what you mean, and say it like you mean it.

In e-mails, you can make bold statements or come straight out of the gate with compelling statistics or straight-talk.

Examples:

  • “Welcome to the family!”
  • “[Recipient’s name]: Have you heard the news?”
  • “You’re gonna love this – a LOT.”
  • “[Statistic]% of people believe [X] is true – WHY?”

All of the above are bold statements that handily trigger an emotion (see No. 3). Whether it’s surprise, curiosity, or shock, this is always a surefire way to compel a reader to keep reading.

Another example from Half Price Books. They just came out and said it, and it really, really made readers curious.

4. Be Wildly Transparent

When all else fails, honesty works.

Be up-front about whatever it is you’re communicating. Open with an honest statement, and lead from there.

Examples:

  • “Sorry about that…”
  • “We want you to know…”
  • “Listen up.”

This transparency builds trust with your readers AND makes them want to keep reading.

A recent e-mail from a beauty subscription service laid it all out about why they had to delay their launch. They launched later than initially promised, but still saw success:

E-mail Openers Are an Art, Not a Science

Struggling to craft e-mail opening lines that get your audience’s attention?

You don’t need an entirely new formula or strategy. Instead, go back to basics.

Emotion, urgency, directness, and transparency are some of your best tools for openers that do their job, and do it well.

However, don’t play with your readers. If you make a promise or statement in your opening line, make sure you can back it up. The surest way to lose trust (and lose readers) is to be disingenuous.

Speak to your reader’s hearts and minds. Be honest, direct, or bold, and give them a reason to keep reading. This is the best way to tap into e-mail’s power and potential from the get-go.


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Julia dropped out of college to follow her passion in tech and writing, and hasn’t looked back since. Today, she’s been named among the top 30 content marketers, is the founder and CEO of leading content agency Express Writers, hosts the Write Podcast and #ContentWritingChat, and is a published, best-selling author. She’s also the creator of a brand new, leading industry course, The Practical Content Strategist Certification Course.

The post The Best E-Mail Openings to Reel in Readers appeared first on SiteProNews.

Facebook Snaps Up TBH App to Attract Teens to its Platform

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Facebook has a new plan in place to attract younger users: Buy an app that they like.

The social media site has purchased TBH, an app for teens that puts the focus on positive online relationships. The app, which is available in select U.S. states, already has 2.5 million daily users and has been downloaded more than five million times in the past few weeks.

TBH is a polling app where friends tell their contacts what they like about them. And that won’t change, despite the acquisition that, reportedly, was less than $100 million.

The start-up, in a blog post, said it will be business as usual at TBH but with more great features on the way, thanks to Facebook’s deep pockets.

“When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions,” the blog post reads. “Most of all, we were compelled by the ways they could help us realize TBH’s vision and bring it to more people.”

Facebook may be the largest social network in existence, but its growth rate does not compare to those of Instagram and Pinterest because teens and young adults are not as apt to use it. The purchase of TBH is one step toward brining more young people into the Facebook fold.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Snaps Up TBH App to Attract Teens to its Platform appeared first on SiteProNews.