New Android App IDs Phone Thieves

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, test

Phone thieves and nosy friends beware: a new app has been released to catch you in action.

Lookout Mobile Security has released an update of its Lookout app to include a Lock Cam that snaps a picture of anyone trying to access a protected Smartphone.

“Lock Cam is a free feature that notifies you if anyone tries to access your device, whether it has been stolen, or if someone else may be trying to take a peek when you’re not around,” reads the company’s blog.

“Lock Cam takes a picture of anyone who enters an incorrect password three times into your Android lock screen with the front-facing camera on your device. You’ll then receive an email with the picture and the location of your device, giving you valuable information about who tried to access your device and where it happened. You can then use this information to take steps to further protect your device, like changing or strengthening your password.”

lookout_web_application_and_phone

So far, Lock Cam is only available in English. It is rolling out to users this week. Premium users will have immediate access to Lock Cam.  Then it is simply a matter of going to ‘settings’ in the app to ensure advanced protection and Lock Cam are enabled.

The new feature will only work on devices with front-facing cameras running Android 2.3 (Gingerbread) or above.

Premium users can also add a customized message of up to 300 characters to the Lookout Lock screen of their phones. If the phone is the lost, the new feature gives the person who finds it the information he or she needs to return it.

Simply log into Lookout.com from another Smartphone or computer, click the ‘missing device tab’ and select ‘lock.’

The new version of Lookout can be downloaded from Google Play.

To see the app in action, check out the video below from Lookout Mobile Security.

Post from: SiteProNews: Webmaster News & Resources

New Android App IDs Phone Thieves

Technology News Briefs — Jan. 28, 2013

Written by: admin Date of published: . Posted in Blogging News, Latest News, test

Unlocking New Smartphones Purchased from Carrier Now Illegal

It is now illegal in the U.S. to unlock any Smartphone purchased from a carrier without that carrier’s permission.

Under the new law, first-time offenders could face fines of up to $500,000, be imprisoned for five years, or both. Repeat offenders face a fine of $1 million, imprisonment for up to 10 years, or both.

The Library of Congress, which handles the rulemaking for the Digital Millennium Copyright Act, enacted the law in October with a 90-day transition period. That transition period ran out Jan. 26.

According to the Librarian of Congress, “there is now a wide array of unlocked phone options available to consumers. While it is true that not every wireless device is available unlocked, and wireless carriers’ unlocking polices are not free from all restrictions, the record clearly demonstrates that there is a wide range of alternatives from which consumers may choose in order to obtain an unlocked wireless phone.”

Phones purchased before the law was enacted can still be unlocked without consequences.

AT&T Shells Out $1.9B for Verizon Airwaves

AT&T is digging deep — to the tune of $1.9 billion — to acquire airwaves from longtime rival Verizon Communications.

The purchase is part of AT&T’s plan to give its network a boost.

The 700 MHz licenses cover 42 million people in 18 states — California, Colorado, Florida, Idaho, Illinois, Louisiana, Montana, New Mexico, New York, Ohio, Oklahoma, South Dakota, Tennessee, Texas, Utah, Virginia, Washington and Wyoming.

“This acquisition complements AT&T’s existing holdings in the 700 MHz B band and will allow AT&T to continue to quickly deploy 4G LTE services to meet demand for mobile Internet services on a wide array of Smartphones, tablets and other devices,” the company said in a press release.

The company announced last November it plans to reach 300 million people in the U.S. with its 4G LTE network by the end of 2014.

In addition to cold, hard cash, AT&T will also give Verizon 10MHz of AWS spectrum in Western markets such as Los Angeles, Phoenix, Fresno and Portland, Oregon.

Facebook Block’s Twitter’s New App

All is fair in love and war and it appears Facebook and Twitter are in a war of sorts.

Not long after Twitter announced it had purchased video sharing app Vine, Facebook blocked the app from using the social network’s ‘find people’ function. This means Vine cannot find friends with Facebook accounts.

The move does not come as a surprise. Twitter blocked Facebook’s Instagram app from using its API to find friends with Twitter accounts within Instagram last summer.

Facebook has also denied access to Russian search engine Yandex’s new Wonder app. The app enables users to search social data streams.

Facebook posted a blog Jan. 25 to clarify its position. It reads:

For the vast majority of developers building social apps and games, keep doing what you’re doing. Our goal is to provide a platform that gives people an easy way to login to your apps, create personalized and social experiences, and easily share what they’re doing in your apps with people on Facebook. This is how our platform has been used by the most popular categories of apps, such as games, music, fitness, news and general lifestyle apps.

For a much smaller number of apps that are using Facebook to either replicate our functionality or bootstrap their growth in a way that creates little value for people on Facebook, such as not providing users an easy way to share back to Facebook, we’ve had policies against this that we are further clarifying today (see I.10).

 

Post from: SiteProNews: Webmaster News & Resources

Technology News Briefs — Jan. 28, 2013

2012 Search Marketer Survey Results: The Rules Have Changed

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, Social Media News, test

Ever wonder how much dough those search marketers are raking in? Yeah, me too. Professionals who carry the title tend to keep pretty hush-hush about their earnings, but an agency called SEMPO manages to dig up the goods each and every year.

SEMPO is a worldwide not-for-profit agency that represents search and digital marketing professionals. SEMPO has teamed up with ClickZ to present the 2013 survey, and if you’re in the industry, you can access the questionnaire here. SEMPO has conducted this study for many years but, in 2012, the findings shifted to reflect the dramatic changes in the search landscape that went down during the year.

What It’s All About

SEMPO’s questionnaire is a yearly study of the entire search and digital marketing industry, and this year will contribute to almost a decade’s worth of data. The survey seeks to measure the current income level of those working in the industry, and it takes factors such as location, job duties, and level of expertise into consideration.

According to Search Engine Land, SEMPO attempts to mine information about SEO and SEM jobs that span from new hires to chief execs. Researchers also hope to discover how salaries vary based upon the global markets professionals serve. The survey asks questions about bonuses and other perks, SEM budget amounts, and other aspects of each participant’s role in his or her agency.

The more search marketers who participate, the better — a large number of participants will yield results that are far more accurate. In turn, this will help us all learn more about the search marketing industry as a whole.

SEMPO’s 2012 Findings

SEMPO issued a press release announcing the findings of its 2012 survey in September of last year. The release reported key findings of the study, including tactical use of social media, higher amounts spent on paid search activities, and an increased emphasis on reputation and branding.

The 2012 report managed to survey more than 900 different search marketing agencies spanning the globe. Thirty-six different countries were represented in the 2012 data set, and it included information about quite a few different areas of the industry.

Here’s the skinny: the 2012 survey found, despite the unstable global economy, the search industry was coming up roses. It proved to be surprisingly stable even though there was such major upheaval in the search environment during 2012. According to the press release, new tools and platforms played a role in the stability and, although professionals reported some of the same goals as they had in years past, some survey answers highlighted unanticipated new trends in the industry.

The Game Has Officially Changed

Two findings from the survey that I found particularly relevant for SiteProNews readers included the following, pulled straight from SEMPO’s official press release in 2012:

• Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from five percent in 2011 to more than 11 percent in this year’s survey.

• As with SEO, agencies evaluating their clients’ goals for paid search noted a significant rise in seeing brand/reputation as their top objective. This appears to have come largely at the expense of “generating leads” that, nonetheless, remains the top goal. The researchers surmise that for some organizations, especially those with sophisticated attribution methods in place, using pay-per-click (PPC) as an “assisting” channel that builds and supports brand terms and ideas has a greater cumulative effect on lead generation than campaigns designed for immediate returns.

This data is extremely telling if you stop to think about what went down last year that led to the findings above. Google’s onslaught of rockin’ new algos and updates forever changed the way search marketers operate and the game is now on a completely different playing field.

Take the first bullet point, for example: The responses of the survey pointed to a decline in the “blunt objective” of driving traffic. That was the singular focus of search marketers in previous years, but as the press release noted, that zinger wasn’t even the most interesting aspect of the discovery. The biggie was the number of search marketing firms that cited brand/reputation as a goal more than doubled.

Takeaway: It’s all about creating a unified presence on the Web if you want to get anywhere. Gone are the days of fly-by-night websites raking in the traffic with nothing but killer keyword sets and link-blasting software — and the algos are only getting more sophisticated. Now, it’s not about the tools you use or the data you mine — it’s about who you are as a brand.

The second bullet point above is even more curious. It notes that agencies representing paid search advertisers also cited brand/reputation as a top goal in the study. Companies are using PPC as a stepping-stone toward the goal of unified branding across the Net for their clients instead of as an isolated lead-generation tool. This is huge. These findings mean all the chatter we’ve heard in the search community over the past year indeed holds true — to make it online, you must become a brand.

Daunting… intimidating? I know, I know. I’m right there with you. But if you step back for a minute and ponder all this info, it sort of makes sense. If you brand a website, get active on your branded Twitter account and Facebook page and you begin connecting with others in your niche across the Web, a funny thing will happen — people will begin to recognize you and traffic will flow to your site through virtual word-of-mouth.

Google may have initiated the changes that started the domino effect leading to this new emphasis on brand management, but complying with Big G will produce a rather ironic result. By doing Google’s bidding, you’re essentially freeing yourself from its clutches — traffic will begin to recognize your brand and begin to find you… without the help of a search engine.

Take that, Googlebot.


Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the Net. Find out more about Nell by visiting her online portfolio at Content by Nell.

Post from: SiteProNews: Webmaster News & Resources

2012 Search Marketer Survey Results: The Rules Have Changed

How Keywords Help You Grow Your Website

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, test

Often, the first step one takes to optimize one’s website for the search engines involves keyword research. To be honest, though, you should perform that keyword research BEFORE you do SEO – in fact, you should probably do it before you even build your website! Keep reading to find out why.

I need to tip my hat once again to Stoney deGeyter at Search Engine Guide. He discusses five steps one needs to take to organically grow one’s search engine ranking. I’m in Central Florida, so right now is a great time to think about growing things (or at least starting them indoors before the last frost). And that gardening metaphor is more than apt.

Think about keywords as you would think about the seeds you use to grow your garden. You may start by thinking about what you’d like to grow, but before you even buy the seeds, you’d research what kinds of plants grow well in your area. For example, I like certain homegrown tomatoes, but if I lived further south I wouldn’t dream of growing them except under specifically controlled conditions; South Florida suffers from a serious nematode problem. Which is a pity, because you’d figure the climate is perfect otherwise…well, as long as you keep in mind that the growing season is different because it gets too hot in the summer for tomatoes to do well. (Big surprise to those of you further north, yes?). And don’t even get me started on the soil consistency…

Now before I take this metaphor too much further, let me explain what I’m trying to point out: if you don’t do your research, you could end up with some really unpleasant surprises. You might want to use a keyword that gets a lot of traffic, but also has a lot of competition. You might want to use one particular keyword for your product, but find that your customers use a totally different word for the same thing. Or you could get some pleasant surprises…like the time I grew a tomato plant and had it last for more than two years, when I’d heard that one usually must replant every year. Not in Florida, apparently, or at least not with that particular plant! But you’re not going to know unless you do the research.

You wouldn’t even begin to create a full-scale garden without researching your plants, and you shouldn’t even begin to create a full-scale website without doing your keyword research. Just like the plants, keywords are the key elements to your website; it’s what the site is all about. Yes, I know, it’s all about content and giving a good experience to the user (and helping you conduct your business, of course), but your content grows from the categories you choose, and those categories are your keywords.

Keywords are like tomatoes; raw or cooked, you can use them in everything. And plenty of people do. This luscious red fruit happily goes into salads, pizza, stews, soups, chili, on burgers (as both tomato slices and ketchup), pasta sauce, and so much more. As deGeyter points out, “keywords can help you build navigation, titles, descriptions, content and blog posts!”

Your keywords help you market your website; they tell everyone what your website is all about. And by “everyone,” I mean the search engines, your visitors, your writers, your suppliers, those who create your product or service, and even you. And that’s why you should get that research done BEFORE you build your website. Because if you don’t, you might find yourself fighting to grow tomatoes in July in South Florida in soil that’s full of nematodes. Good luck!

The post How Keywords Help You Grow Your Website appeared first on SEO Chat.

Technology News Briefs — Jan. 25, 2013

Written by: admin Date of published: . Posted in Blogging News, Latest News, test

Samsung Planning $149-$199 Tablet: News Reports

Samsung is planning the launch of three tablets this year — seven-, eight- and 10.1-inch models — as well as a series of ultrabooks, according to news reports.

The big news, however, is the seven-inch device will sell for as low as $149 to $199 and the eight-inch model is expected to retail for  $249 to $299. Both tablets will, no doubt, appeal to the price-conscious and give Apple’s $329 iPad Mini a run for its money.

According to the Digitimes, the seven-inch and 10.1-inch tablets will both hit the market in the first half of this year to avoid directly competing against Apple’s offerings that are expected to come out in the second half.

Twitter Launches Video Service

Twitter is debuting Vine, a new service that allows users to effortlessly post and share short videos.

“Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos,” reads a Twitter blog post. “Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.”

Vine was acquired by Twitter before its official launch for an undisclosed sum.

“Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what’s happening in the world,” reads a blog post by Vine co-founder and general manager Dom Hofmann. “We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.”

Hofmann says posts on Vine are all about brevity.

Vine, which is available for free on iPhone and iPod touch, can be downloaded at the App Store. Twitter says it is working to bring the service to other platforms.

Vine is also available for use by those without Twitter accounts.

Anonymous Hackers Get Jail Time for DDoS Attacks

The two British men found guilty of carrying out cyber attacks on PayPal, Mastercard and Visa for Anonymous, a group of hackers, were jailed Jan. 24.

Christopher Weatherhead, 22, was jailed for 18 months while 28-year-old Ashley Rhodes received a seven-month sentence.

Weatherhead and Rhodes carried out distributed denial of service (DDoS) attacks on PayPal effectively immobilizing its computer systems by inundating it with online requests. The attack cost PayPal $5.53 million. Mastercard and Visa were also targeted.

Co-defendant Peter Gibson was handed a six-month sentence that was suspended for two years while yet another defendant, 18-year-old Jake Birchall, will be sentenced Feb. 1. Both were believed to have had only a small role in the attacks, according to the BBC.

Court heard the websites victimized by the attacks were hand-picked by Anonymous, as part of ‘Operation Payback,’ BBC reported. The operation was a way for the hackers to take action against companies whose views they did not agree with.

 

 

 

Post from: SiteProNews: Webmaster News & Resources

Technology News Briefs — Jan. 25, 2013

Make Twitter Work Even Harder Bringing Good Word of Mouth

Written by: admin Date of published: . Posted in Blogging News, Latest News, test

Social networks have proven themselves to be a very powerful asset to the business world. Through them, we have the convenience of sharing, discussing and networking with others who have similar interests. A large majority of small businesses apply these social networks as their primary marketing strategy because they can reach so many people easily and inexpensively.

Twitter has proven itself as a powerful networking resource that is dependable and extensive in its ability to reach a large audience effectively — as long as you know how to use the tools provided. Like most social networks, Twitter is perfect for using word-of-mouth marketing. People share with each other, as long as you share with them. This is the primary principle to keep in mind whenever using a social network, because you must first talk to people to start a conversation.

What you say matters

Because Twitter has a character limit, there is only so much that can be said at one time. But, you don’t need to say a lot to make a point or start a conversation. In fact, keeping it short and to the point often stimulates the best responses.

One thing to refrain from is tweeting one part of a statement and completing it in a second tweet. If it’s too long to put in a single tweet, find a different way to say it or link back to a reference that will say it for you (other social networks or blogs). Therefore, anyone tweeting must be able to use words effectively.

Find a different way

New tweets help keep fresh material flowing and improve visibility, but it’s important that you take the time to comment on responses. The more times you tag participants’ names into your conversation, the more visibility you can achieve. Serious Twitter users will regularly check out who and where their names were mentioned on a regular basis, so this is a great way to meet new networks and interact with your audience.

One technique to apply is the art of asking questions. A short statement would work to start, but finish by questioning the value of the subject at hand, such as how it applies to the reader’s life. This is a very effective way to stimulate a reaction and is applied to various marketing strategies because it tends to create a recall in the mind of the reader. They familiarize with the issue and are apt to respond far more effectively.

Be a good investigative reporter

A great source of new material is to respond to popular questions, even those not posted directly to Twitter. Consider a FAQ or topics that are related to your business, and then offer a solution to them. Often-asked questions are often the prime meat of search results anywhere on the Internet. “How to” and “Why is” questions litter the minds of readers and it’s great to bring this up in conversation to draw attention. One technique would be to bring up the topic in a question form. Then, offer a solution during the conversation when you know you have attention. This will help to demonstrate that you are an expert in your field.

Twitter is a gateway

Twitter is a window through which readers can get a taste of material and explore its source. This brings up the importance of titles in your tweet. When tweeting your content or from an outside article or blog, choose select valuable information to share. Quote yourself or share the purpose of the project, rather than simply using the title of the content. The trick is to offer valuable information to readers; don’t just list a source and tag it with a link. Give readers a taste so they will want to search for more.

Of course, this also brings up the importance of watching where you place your links. The end can sometimes get cut off or hidden on Twitter feeds, meaning you will have to reformat it and tweet again. However, this can often become an eyesore on your feeds. You want them right up there in plain view, preferably in the middle or near the beginning where you can explain the relevance.

Twitter can be a powerful marketing and networking tool for any business, as long as it’s used effectively. Make the most of the space you have and keep your content applicable to your audience to generate interest so you can develop a quality network in your social outlet.



Maria Elena Duron, CEO (chief engagement officer), buzz2bucks, a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops — taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.

Post from: SiteProNews: Webmaster News & Resources

Make Twitter Work Even Harder Bringing Good Word of Mouth

How Can Businesses Take Advantage of the New Video Ads Feature on FB?

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, Social Media News, test

Facebook will unveil a new video-ad product this year as its largest attempt to date to attract big ad dollars from TV advertisers. Video advertisers will have the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook, as well as on mobile phones and tablets.

On the desktop version of Facebook, the video ads are expected to grab a user’s attention by expanding out of the news feed into webpage real estate. They are also working on a way to ensure the video ads stand out on mobile apps.

Advertisers will be able to show their video ads to desktop users of Facebook, but Facebook has been highlighting the mobile versions of the product in meetings with ad agencies, demonstrating the product on both tablets and mobile phones. With Facebook’s scale, advertisers could target demographics as they do on TV as well as use the gross ratings point currency they use for TV.

At the top of the list of concerns is the autoplay function, which is often viewed as intrusive and sometimes as a source of fraud in the video-ad market, when autoplay ads count toward a view even if someone isn’t watching them. Additionally, there is concern that Facebook visitors will quickly become tired of ads from advertisers with which they or their friends have no relationship, even if advertisers tailor the ads based on information in a person’s profile.

With one billion users, Facebook has become an increasingly useful tool for brands and its use is crucial to have a strong social presence.

Whether your brand is fully established or just starting out, launching a marketing campaign can seem a bit daunting, but it doesn’t have to be a timely or expensive process. There are several small, simple things you can do for your brand on Facebook.

Below are a few tips on how businesses can take advantage of the new video ads feature on Facebook.

1. Application-publishing platforms

For small- and medium-sized businesses, social media budgets are nowhere close to those of global brands, which can afford multiple custom applications and promotions on Facebook. However, large budgets aren’t required to launch a lot of the basic applications seen on Facebook.

Services such as North Social and Pagemodo provide the kinds of applications that most businesses need. Also, most of these services provide a “freemium” model that offers some applications for free.

Keep in mind that you won’t get a customized app, but you can manage the content and visuals within pre-developed apps that are available. This may be a good first step into the Facebook world if your budget is a main concern.

2. Insights

If you have to provide a report of Facebook metrics to your boss or client, the best time-saving tip is to export the Facebook Insights data to an Excel spreadsheet. You can see which status updates performed best, if your audience responds well to video and get a sense of what’s driving your ‘likes.’

Click the ‘export data’ button. In the pop-up that appears, select the data type and date range.

Once you’ve done this and downloaded the file, open it in Excel and apply a filter by going to the data tab and clicking on ‘filter.’ Once this filter is selected, you can quickly filter any key metrics in ascending or descending order, which is a very powerful trick when analyzing your Facebook marketing and engagement efforts.

3. Local content

Nobody wants to visit a Facebook page with an enticing offer, only to learn that it’s not available in his or her region. Nor do they want to land on a brand page where all the content is in another language.
Allow users to recognize that you are connected with their location by providing details and assets specific to where they are.

When you have to target languages, Facebook allows you to make status updates for users with certain language settings. So, Facebook users who have French or Spanish as their default language on the site will only see your content that is in their native tongue.

4. Facebook Ads

Buying Facebook ads is a wise, cost-effective solution that can help increase your brand’s visibility throughout the Facebook platform. Most people don’t realize how easy they are to set up or that you can buy in with a small ad spend.

Facebook’s ‘like’ ads provide users the opportunity to ‘like’ your fan page from any page they are on. These ads are relevant because they keep users engaged and informed with the latest in your marketing campaign.

5. Promotions and changes

Consumers seek out special offers, and retailers will offer an abundance of limited-time discounts, free shipping, door-busters, and ‘act now’ events during the season. Though time-sensitive promotions are great tactics for motivating customers, they also put added pressure on brands. Communications, regardless of channel, must be timely.

6. Interactivity

Interactive call-to-action buttons are critical to drive the performance of any offer type presented within video ads. In the absence of interactivity, a next-best approach is adding a promotion code, or even a QR code that can be scanned with mobile devices.

7. Convenience

Forty percent of the top 50 Internet retailers offer “buy online, pick up in-store” programs. “Pick up at a store near you” is convenient year-round, but even more so during the holidays, when shipping delays and out-of-stock notices are most common. Promote this option in your video ads.

Smart video advertising will help your online business target and engage holiday shoppers through relevant messaging that enhances the customer experience. An engaging video ad will attract more site visitors and drive sales. Keep these tips in mind when developing a campaign for the new video ads feature on Facebook.


Yo Noguchi is an experienced freelancer, guest blogger, and frequent contributor to a blog hosted by Benchmark E-mail, one of the world’s global provider of event marketing services.

Post from: SiteProNews: Webmaster News & Resources

How Can Businesses Take Advantage of the New Video Ads Feature on FB?

35 Blogs for Those that Aspire to Become Writers

Written by: admin Date of published: . Posted in Blogging News, Latest News, test

So, you want to become a writer, but you don’t know where to start. First and foremost, you need to write something, even if it’s just a journal or a blog, that way you can get the creative juices flowing. Then, you need to perfect your craft by letting other people critique your work and offer advice. Make sure you find a talented editor or proofreader to look over your work. Once you’ve had people read over your work, put together your first manuscript and send off a letter to a publisher. Sounds easy enough, right? Becoming a writer is no small feat, but these 35 blog entries will help you get on your way by answering questions all the questions you have, and even some you didn’t consider.

Steps to Becoming a Writer

There are no hard and fast rules on how to become a writer. Some people spend years trying to break into the industry; others become writers when they’re just children. Becoming a quality, published writer usually requires following a few steps. Read through these seven blog posts and see if you can put together a plan of action for becoming a writer.

Finding a Writer’s Group

Once you start writing you will need to find a group of writers who write in the same genre as you that you can join for critique sessions. This is where you need to develop a thick skin, because taking criticism can be hard. These works are like your children and it’s always hard when someone says something unfavorable about one of your kids. These seven blog articles will help prepare you for critiquing.

Proofreading

Proofreading has taken on a different role in today’s writing. Proofreaders used to catch spelling errors, grammatical errors and missed punctuation, but now the word processing software takes care of most of those. Here are seven blog entries that may shed some light on proofreading for today’s writer.

Creating a Manuscript

You have an idea for a story, and with some work you have developed the characters and you know what the conflict is going to be. Learn how to take all of the parts of your story and create a manuscript that is fit to present to a publisher or editor. These seven blog posts can help you craft your finished manuscript.

Writing the Letter

Once you finish your manuscript, how do you get your work in front of the right people? You write a great cover letter. This may or may not do it, so it’s also imperative that you be persistent. These seven blog posts will give you some pointers on how to get your work seen.

Post from: SiteProNews: Webmaster News & Resources

35 Blogs for Those that Aspire to Become Writers

14 Free Social Media Marketing Tools Every Marketer Must Know About

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, Social Media News, test

Social media marketing is now widely used to promote products and services on an online platform. More and more businesses, companies and brands are turning to social networking platforms when promoting new products, rebranding or expanding operations, or to simply have more visibility in a virtual environment.

Social media marketing is mostly conducted on the more popular platforms such as Facebook, Twitter and YouTube. Sometimes, managing so many social networking accounts can be daunting and confusing, prompting the need for effective tools that can ease the burden of sifting through mountains of comments, questions and inquiries. Fortunately, there are hundreds of free social media marketing tools at your disposal. The disadvantage of this wide variety however, is the difficulty in finding the ones that will serve your needs effectively. To know which tools to look out for, here’s a list of tools created specifically for essential functions like providing analytics, scheduling posts and filtering through content.

Account Management

Buffer allows you to access and manage your Facebook, Twitter and LinkedIn accounts from a single dashboard. You can even schedule your posts for the three social networking platforms so that you can maintain seamlessness throughout your updates.

Commun.It. This tool helps you manage your Twitter account by making it easy for you to track your most active followers, answer questions sent by other Twitter users and to sift through direct messages or mentions that may need your attention. It gives you reports of your Twitter activities – including information on users that unfollowed you.

HootSuite. This easy-to-use tool has a straightforward dashboard where you can simultaneously see and manage your social networking accounts on Twitter and Facebook.

Content Curation

Scoop.it. This tool makes it easy for you to save website content such as articles and images for sharing on your social networking accounts. After installing Scoop.it, you can easily save content URLs for sharing. You can also integrate this tool with HootSuite.

Storify. Like Scoop.it, you will be able to save online articles for future posting. As you scour for new content on the Internet, Storify allows you to organize your finds according to its topic.

Google Reader. This tool is an RSS feed reader that regularly checks for new content on your favorite news sites and blogs. You can customize the notifications that you will receive so that you can be instantly updated of new web content that you can share with your network.

Topsy. If you want to know the latest trends and topics about your industry, related products and competitors, Topsy is a useful tool for that purpose. This will help you stay up-to-date with the latest news and happenings that can affect your brand.

Analytics

CrowdBooster is a powerful tool that tells you essential metrics that will give you an insight on when the most ideal posting times are, the Klout scores of your Twitter followers and your top and most popular posts on Facebook. For all the information that CrowdBooster provides, it’s understandable that they offer their services for a price.

Facebook Insights. This tool will help you track the growth of your Facebook page and the impact of your posts. The analytics that this tool provides can help you gain a better understanding of your fans and the areas of your campaign that need improvement.

Klout. This free social media marketing tool gives influencer scores using social media activity and interactions as its basis. There are 400 variables measuring one’s Klout score. It also gives insights on which areas in your campaign need improvement and which activities provide the strongest influence for your brand.

HowSociable. Much like Klout, HowSociable provides you with a magnitude score based on your social media activities. Your score will determine whether you have a strong enough online presence and whether your brand is reaching your target audience.

Engag.io. Aside from a social media accounts management system, Engag.io also provides insights about the people that you are interacting with online. This will help you gauge whether you should focus more attention on certain individuals (who may have a large following of their own) and see if the people you interact with are more likely to share your content.

Brand Monitor. This useful tool also provides a dashboard where you can manage your social media accounts. It also takes you to conversations between users where your brand is mentioned. This will help you become a more active participant in interactions where a genuine interest for your products is already present.

Google Analytics Social Report. If you already have a Google Analytics account to measure your website’s performance, Social Report can be easily integrated into your dashboard which will help you have access to an overview of your social media marketing progress. This tool will give you an easy-to-understand visualization of the visitor and activity traffic in your social networking accounts so you’ll know which are the busiest times on your accounts and what type of content encourages the most interaction from your followers.

These are only some examples of the wide variety of tools that you can use to make your social media marketing more organized and effective. Without these tools, you will have a hard time determining whether your campaign is doing well or not. These tools will also help you make improvements in your strategy to make it more effective.

You can use these tools as often as you like and you are not limited by the ones that were provided on this list. To know which ones work best for your objectives, feel free to try as many of them as you like to see which ones you feel the most comfortable in using.


Article by Joey Babbs. Visit CPATrainingVault.com for more information on this topic. You can also check out their free affiliate methods & tools.

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14 Free Social Media Marketing Tools Every Marketer Must Know About

Extending Your Google Analytics Functionality With the Application Gallery

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, test

Whether you measure your own blog or a host of clients’ sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.