14 Free Social Media Marketing Tools Every Marketer Must Know About

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, Social Media News, test

Social media marketing is now widely used to promote products and services on an online platform. More and more businesses, companies and brands are turning to social networking platforms when promoting new products, rebranding or expanding operations, or to simply have more visibility in a virtual environment.

Social media marketing is mostly conducted on the more popular platforms such as Facebook, Twitter and YouTube. Sometimes, managing so many social networking accounts can be daunting and confusing, prompting the need for effective tools that can ease the burden of sifting through mountains of comments, questions and inquiries. Fortunately, there are hundreds of free social media marketing tools at your disposal. The disadvantage of this wide variety however, is the difficulty in finding the ones that will serve your needs effectively. To know which tools to look out for, here’s a list of tools created specifically for essential functions like providing analytics, scheduling posts and filtering through content.

Account Management

Buffer allows you to access and manage your Facebook, Twitter and LinkedIn accounts from a single dashboard. You can even schedule your posts for the three social networking platforms so that you can maintain seamlessness throughout your updates.

Commun.It. This tool helps you manage your Twitter account by making it easy for you to track your most active followers, answer questions sent by other Twitter users and to sift through direct messages or mentions that may need your attention. It gives you reports of your Twitter activities – including information on users that unfollowed you.

HootSuite. This easy-to-use tool has a straightforward dashboard where you can simultaneously see and manage your social networking accounts on Twitter and Facebook.

Content Curation

Scoop.it. This tool makes it easy for you to save website content such as articles and images for sharing on your social networking accounts. After installing Scoop.it, you can easily save content URLs for sharing. You can also integrate this tool with HootSuite.

Storify. Like Scoop.it, you will be able to save online articles for future posting. As you scour for new content on the Internet, Storify allows you to organize your finds according to its topic.

Google Reader. This tool is an RSS feed reader that regularly checks for new content on your favorite news sites and blogs. You can customize the notifications that you will receive so that you can be instantly updated of new web content that you can share with your network.

Topsy. If you want to know the latest trends and topics about your industry, related products and competitors, Topsy is a useful tool for that purpose. This will help you stay up-to-date with the latest news and happenings that can affect your brand.

Analytics

CrowdBooster is a powerful tool that tells you essential metrics that will give you an insight on when the most ideal posting times are, the Klout scores of your Twitter followers and your top and most popular posts on Facebook. For all the information that CrowdBooster provides, it’s understandable that they offer their services for a price.

Facebook Insights. This tool will help you track the growth of your Facebook page and the impact of your posts. The analytics that this tool provides can help you gain a better understanding of your fans and the areas of your campaign that need improvement.

Klout. This free social media marketing tool gives influencer scores using social media activity and interactions as its basis. There are 400 variables measuring one’s Klout score. It also gives insights on which areas in your campaign need improvement and which activities provide the strongest influence for your brand.

HowSociable. Much like Klout, HowSociable provides you with a magnitude score based on your social media activities. Your score will determine whether you have a strong enough online presence and whether your brand is reaching your target audience.

Engag.io. Aside from a social media accounts management system, Engag.io also provides insights about the people that you are interacting with online. This will help you gauge whether you should focus more attention on certain individuals (who may have a large following of their own) and see if the people you interact with are more likely to share your content.

Brand Monitor. This useful tool also provides a dashboard where you can manage your social media accounts. It also takes you to conversations between users where your brand is mentioned. This will help you become a more active participant in interactions where a genuine interest for your products is already present.

Google Analytics Social Report. If you already have a Google Analytics account to measure your website’s performance, Social Report can be easily integrated into your dashboard which will help you have access to an overview of your social media marketing progress. This tool will give you an easy-to-understand visualization of the visitor and activity traffic in your social networking accounts so you’ll know which are the busiest times on your accounts and what type of content encourages the most interaction from your followers.

These are only some examples of the wide variety of tools that you can use to make your social media marketing more organized and effective. Without these tools, you will have a hard time determining whether your campaign is doing well or not. These tools will also help you make improvements in your strategy to make it more effective.

You can use these tools as often as you like and you are not limited by the ones that were provided on this list. To know which ones work best for your objectives, feel free to try as many of them as you like to see which ones you feel the most comfortable in using.


Article by Joey Babbs. Visit CPATrainingVault.com for more information on this topic. You can also check out their free affiliate methods & tools.

Post from: SiteProNews: Webmaster News & Resources

14 Free Social Media Marketing Tools Every Marketer Must Know About

Extending Your Google Analytics Functionality With the Application Gallery

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, test

Whether you measure your own blog or a host of clients’ sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.

Great Ways to Find Customers Through Mobile Marketing

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, test

What are great ways to attract new customers, keep them interested in what you have to offer and turn them into repeat customers?

If you are marketing smart and not hard, you find your customers where all their attention is focused. Nowhere else will you find people more focused than on their mobile devices and, to top that, did you know that it takes an average of three seconds to open your message?

More than two-thirds of the population now has a mobile phone and is active on the Internet. Facebook says more than 500 million of its subscribers use its service on their mobile phones, and these have twice the activity level of those accessing Facebook from a laptop or desktop computer.
It seems that mobile marketing is now a necessity.

Here are 10 ways to nab customers with mobile marketing:

Text messaging: This is the technique that is used most often with mobile marketing. Get your customers to opt-in to your database and confirm they want to hear from you, then send them offers they will find hard to refuse.

Mobile advertising: Place advertisements on mobile content websites like blogs and mobile newspapers.

Mobile e-mail: Most people can receive e-mail on their Smartphones. Ask your subscribers to text you their e-mail addresses and sign up for an e-mail list. You have more options with e-mail than with texting alone, such as graphics. You can give more detail, and you can offer a mobile coupon. Have an opt-in box on your website for this.

Mobile applications: You can create apps and list them in the app stores such as Google Play. Customers can find you through the store and download your app. You can then send offers through this app.

MMS (Multi-media messaging): These are messages that can use pictures, a lot more text, sound and video. It works the same way as text messaging.

Mobile Internet and QR codes: You can use a mobile version of your website and QR codes to send your mobile visitors to your site.

Voice messages: Have an interactive voice response system answer your phone calls and give your phone number to your customers.

Mobile content: You can send customers links to interactive content such as images, videos, slideshows and other downloads which will lead to more traffic and more signups.

External ways: You can advertise through Wi-Fi, mobile newspapers and GPS.

Mobile search: Many people search online from their mobile devices for a product or service that is near them. Make sure they will be able to find you by providing directions and maps from your website.

If you are a savvy marketer, you will make sure you can be found by mobile marketers in all the above ways.


Article by Hannah du Plessis. To learn more about mobile marketing and how it can help you, visit Attraction Marketing today, and sign up for the mobile toolkit.

Post from: SiteProNews: Webmaster News & Resources

Great Ways to Find Customers Through Mobile Marketing

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

Written by: admin Date of published: . Posted in Google News, Latest News, test

Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders.

Most Common Frustrations People Have With Website Designers — and How to Overcome Them

Written by: admin Date of published: . Posted in Google News, Latest News, SEO News, test

Getting your website designed can be a frustrating experience, not only for you, but for your designer as well. Having been at both ends of the process, as a designer and a client, I get that the process is not always easy. Here are some problems you may have experienced and solutions on how to overcome them.

1. Your website designer’s inability to convert your ideas into the perfect website.


This would have to be one of the biggest frustrations experienced by business owners getting online for the first time. It is important to understand that having a website designed is not like getting a brochure created. There are many variations that website designers have to take into consideration, such as ensuring the website:

  • Displays correctly on as many different browsers as possible, including Internet Explorer, Firefox, Safari, Chrome, etc (including older versions of those browsers).
  • Looks good not only on desktop computers with large monitors, but also on laptops, notebooks and Smartphones.
  • Functions properly on all devices. For example, flash animations do not work on iPads and iPhones.
  • Navigation structure is properly set up.
  • The website is not only visitor-friendly, but also search engine-friendly.

The key to overcoming this frustration is to provide your designer with examples of websites that you like and more specifically what components you really want included on your site, for example a specific type of background, special effects, graphic & image layout, number of columns, navigation type, etc. It is also helpful to show websites you do not like and clarify why.

Simply saying to your designer “I want a website that is blue and that has a lot of flair and pizazz” is probably not going to get you exactly what you want. Design is very subjective and what your designer perceives as having flair is most likely different from your idea.

2. Time it takes to get the website designed

Website design process can take time. Designers have hundreds of fonts and millions of colors to choose from. There are many possible layout combinations, graphic components etc.

In most cases, the initial process to get draft layouts completed takes several days. Then, depending on the amount of changes required to those layouts, it can take extra time.

Once the layout is finalized, the designer needs to code the site (do all the behind-the-scenes technical stuff) in order for the website to function properly. This can take a few days or even weeks, particularly if your website requires advanced functionality such as database management, shopping cart installation etc.
In most cases, what slows down the process is the client’s request to make “minor” changes. Sometimes what appears as a “minor” change, is in fact more complex, as it can impact the look and/or function of the whole website.

To ensure your website is up and running as quickly as possible, talk to your designer and work out a schedule of what is going to happen and when. Agree on dates when:

  • You will provide a brief to your designer about the functionality and layout your require.
  • The developer will supply the initial layouts.
  • How long changes will take to the layouts.
  • When you will provide text / images to be included on your site.
  • How long coding and testing will take.

It is also important to advise the designer if you are going to be away on holidays during the website development time or if you have any specific deadlines, such as launch of a new product etc.

Have a schedule in writing and adjust it if need be. Just like building a house, things occasionally crop up and delays happen, so be somewhat flexible and keep the communication open.

3. Time it takes to get changes made after the website is completed

Once your website has been live for a while and you have received feedback or things have changed in your business or industry, you may find you need changes. Unless they are major changes, generally your developer should be able to complete them within three to five business days. However, much will depend on his or her workload at the time.

If the changes are minor and you are not fussed when they are done, then it’s no problem, but if you do need specific updates completed, it may be worthwhile to contact your developer ahead of time and alert them to expect those changes on a particular day. Let them know when you need them finalized, so he/she can work them into his or her schedule.

The other alternative is to get a content management system, which will allow you to update the website yourself. It may initially cost you more to have it set up and you will need to learn how to use it but, in the long run, it may save you time, money and frustration.

4. Having to pay more than what is initially quoted

Most website designers will provide you with a service agreement that outlines exactly what you will get for your money, so make sure you read it before you sign it and ask your developer to clarify anything you do not understand. If you decide half way through the project that you want to have extra functionality added or the design changed completely, expect to pay extra. As I mentioned earlier, what may seem like a minor update may, in fact, have impact on the whole website.

5. Additional expectations

Your website designer cannot read your mind and if you want something included as part of the design or functionality, it is important that you tell your developer upfront. Once your website is completed, saying “but I thought I could update the website myself” is not going to help you. Sure the designer can add extra features, but you will have to pay more.

6. Not coming up on top of search engines

A common request I get from first-time entrepreneurs is to have their website come up on the first page of search engine results as soon as their site is launched.

The only way to do this is to run pay per click marketing campaigns, such as Google Adwords, but there is almost no way that your website can rank highly in organic search results a week after it goes live.

Your website designer can include certain elements such as titles, headings, page names with your keywords in them, but those will only help slightly with how well you rank in search engines.

Please understand that search engines such as Google ask more than 200 questions of each page before they deliver it to someone doing a search. Questions such as:

  • Does the search term appear in the title of the page.
  • Is it in the heading and content of the website.
  • Does it appear in the image alt tags.
  • How many relevant websites link to this page

And many more.

The search engine optimization process takes time — first you need to find the best keywords — keywords that are searched often, but don’t have a lot of competition, and then you need to work them into your website and also build links from other websites to yours. I recommend you leave this to a specialist search engine optimization company. Most web developers will be able to recommend someone reputable.

Unless the contract you sign with your website designer specifically includes search engine optimization, don’t expect your site to rank high when you first launch.

Getting a new website designed can be exciting and fun, but it is critical that you are clear with your expectations and communicate them to your web developer before you start. Do your homework prior to hiring someone — look at his or her previous work, check out testimonials and perhaps even contact his or her previous clients. Also, understand your website designer has most likely been doing such work for a while and has some knowledge about what works on the Internet and what doesn’t. So listen to his or her advice, be flexible with your ideas and you will save yourself a lot of time and frustration.


Ivana Katz can get your business online within seven days. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan or connect with Ivana on Facebook.

Post from: SiteProNews: Webmaster News & Resources

Most Common Frustrations People Have With Website Designers — and How to Overcome Them

Google – One Way or the Other, We’re Gonna Get YOU

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, Social Media News, test

I talk a lot of smack about Google, but I need to come clean with you guys about something. I simply adore the Google Chrome browser for general web surfing. It’s lightweight, highly intuitive, and a downright pleasure to use. However, I never sign into my Google account on Chrome. Google always gripes me out, chastising me by taunting, “You’re missing out!” as soon as I hit the homepage.

At first, I thought this was nothing more than a minor annoyance, but then I learned that Google recently placed a job ad with a description specifically aimed at driving up user sign-in rates. Brian Ussery discovered the listing and reported his findings on his personal blog. The most interesting part of the story, however, is Brian’s uuber-provocative write-up dissecting Big G’s motives.

Looking at the Listing

Brian was smart enough to grab the following screenshot before the Google listing disappeared into the Internet abyss:

It’s a little small, so here’s a close-up of the portion Brian highlighted above:

“The mission of the search growth marketing team is to make that information universally accessible by enabling and educating users around the world to search on Google, search more often, and search while signed-in. Research and analysis has shown that putting Google search access points at the fingertips of users is an effective way of achieving these goals. And the more users that are signed in to Google, the better we can tailor their search results and create a unified experience across all of the Google products that they use.”

Long story short, Google’s so hungry to get you signed in that the company’s willing to pay someone good money to figure out how to convince you. And do you blame ‘em? If you’re signed in, then Google gets the juicy insider info needed to provide super-personalized search results for you, and (as Brian points out) better target ads. Google+, he notes, is a major component of the search giant’s sign-in plan. However, much to the company’s chagrin, the social network has nowhere near the viral likability of rivals such as Facebook and Twitter. G+ is growing, yes, but most of the people who use the service do so for the business benefits alone.

Google’s Catch-22

As Brian pointed out in his post, Google has a serious setback hindering its growth: rival social networks block G from accessing their astronomical database of user-generated content. This lockout is detrimental to Big G’s bottom line. The majority of the blocked content contains valuable personal info that Google would love to use in order to serve relevant ads.

Hence, Google+ jumped to the top of G’s list of priorities. Although the company has a much greater audience reach than Facebook, Facebook has exponentially more personal data on each member. Google+ is a way for Big G to counteract this problem by harvesting more personal data from searchers than it could uncover otherwise.

But Google’s still waiting for that goldmine. James Whittaker, a former development director for Google, wrote about the company’s new direction in a blog post manifesto defending his decision to leave. James grew frustrated with G’s shift from innovator to relentless competitor, and he noted this about the company’s push to make G+ a success:

“A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”

Obviously, Google needed to do something bold to make G+ catch on. The answer? Tie all Google’s offerings together under the umbrella of a verified Google account and focus on forcing sign-ins.

Google: Multiple Services, One Goal

Last January, ZDNet reported that Google was testing the idea of automatically creating a Gmail account and a Google+ profile for people who set up new Google accounts. The author updated the post in November, stating that Google began a full-scale (and very hush-hush) rollout of the new automatic signup feature. This is the statement G’s PR people issued when questioned about the quiet new change:

If you’ve signed up for a Google account any time during the last year or so, you have a Gmail account and a Google+ profile – whether or not you decide to use it. But Google’s not stopping there. According to Google Support, if you want to use Google Play on any of your mobile devices, you’ll need a Google account for that as well. Plus, you’ll need a Google Wallet account tied to your Google account if you want to buy apps or any other paid content.

See what they did there? Google is slowly filling in every possible escape hatch for users who want to avoid signing in. That’s their answer to their whole “lack of personal user data” conundrum. G’s given up on trying to entice you to use its services – the search titan has opted to pursue the easy route instead: leveraging its reach and Internet domination to penetrate every aspect of your online life and quite literally force your hand.


Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the ‘net. Find out more about Nell by visiting her online portfolio at Content by Nell.

Post from: SiteProNews: Webmaster News & Resources

Google – One Way or the Other, We’re Gonna Get YOU