Instagram is one of the more popular new kids on the block as far as social media is concerned. One of the reasons Instagram is so popular is it uses photos to convey a message. This is a marketer’s dream as photos and pictures tend to attract more attention and draw more people compared to textual content.
As a person, you may also benefit from growing your profile by using Instagram. Using Instagram on Facebook will increase the visibility of your profile because people share and interact with photos more than any other content that is available. The app allows you to run your photos through a filter that, in essence, edits them so they look more professional. You can also share photos on your Twitter account to garner more interest and obtain more followers.
Everything is more visually focused
As a small business owner, social media is one of the most effective marketing tools you can use without spending too much. Instagram allows you to keep your clients updated on what is new. You can upload many photos in a day to keep people interested in what is new with your business and for any new developments. However, ensure you do not share too many photos — give people enough time to see them and respond to them. It is important to be consistent in posting photos, new information, or any other news so your clients know what to expect.
You can also share some behind-the-scenes photos of your business so your clients and customers feel like a part of your business which, in turn, will make them more likely to become loyal customers. You can also show them how to use a product, photos of an event or something more personal, such as photos of your office or employees. This shows people the human side of your business —and it will make them want to check in regularly or follow your profile to see what new things they can learn or discover.
As a personal brand, give them insights into how you think, decide and discern
Instagram is also a great way to share some of the work you have done. This, in essence, shows others what you can do and will sell your work to potential clients. Engage your followers to promote brand loyalty; for example, responding to a comment made on your product. This also works for a personal profile; to get people to follow you and interact with your Instagram profile. Of course, you also have to interact with them, follow them and comment on their photos.
Because your Instagram profile can only be viewed by the people you are friends with in your fans and followers list, it is best used with another type of social media such as Facebook — so many more people will be able to see and respond to your photos.
First point of contact
You can use Instagram to direct people to your personal blog, other social media such as Pinterest, or your company website. In both of these cases, the photos act as a bait to get people interested in you so you can then introduce other content. You can also use hashtags to trend a photo or connect different photos that are related in some way that you would like people to see. It also attracts like-minded people because they will gravitate to hashtags on things they are interested in.
It is best to take good, clear photos on Instagram. A badly taken photograph cannot be salvaged by the filter function in Instagram. People will respond more to high-quality photos. You also need to keep abreast of what is relevant and interesting to your followers, so ask for feedback and understand what they are saying so you can post photos that keep them interested in your profile. You can also make your photos fun by experimenting with creative photo shots.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks, a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops — taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.
Post from: SiteProNews: Webmaster News & Resources
Like most aspects of running a business in the modern digital age, mobile marketing is all about the relationship between your business, brand or service and your customer. Just because that relationship has shifted away from traditional forms of presentation doesn’t make it any less valuable or relevant. Mobile marketing is a great opportunity to effectively reach your target audience if used properly. Marketers can always choose to ignore the mobile platform, but they do so at their own peril.
The mobile relationship
Building and maintaining a relationship with the customer is one of the most integral components of a successful mobile marketing platform. Many customers seem to have a personal connection with their Smartphones and tablets, often accessing them to browse the Internet, read e-mail or check in to a location. Your marketing platform needs to take that viewpoint into consideration and be well-designed and easy to navigate, regardless of the mobile device a customer happens to be viewing it on. By engaging the customer and building a dialogue, you have an almost unprecedented opportunity to create and maintain brand loyalty. You can only do this, however, if you’ve carefully cultivated and respected the aforementioned relationship.
A better reach
Google recently released a study that reported 90 percent of consumers typically transition between two or more device screens within a single day — such as moving from a desktop to a laptop computer or a laptop to a tablet. Throw Smartphones into the mix and you open the door to marketing to consumers wherever they are, whether checking their phones at a stoplight or browsing the Internet while riding the subway. Mobile marketing allows you to maintain a relationship with the customer as they move from screen to screen throughout the day. An engaging mobile marketing campaign offers great potential to connect with consumers while they’re on the go.
The mobile platform is growing at a seemingly exponential rate. In the last five years alone, the number of people accessing the Internet from a mobile environment has greatly surpassed those who view the same information from desktop and laptop computers. Your mobile marketing campaign can put your company, brand or service in front of mobile users more than ever before.
Consequences and lessons
Certain companies have learned the hard way that it isn’t wise to take that mobile marketing relationship for granted. Papa John’s has been the subject of a $250-million dollar lawsuit based on the fact they were spamming their customers with annoying, unwanted and illegal text messages. To be successful on the mobile frontier, treat customers with the respect they want and deserve. Allow that customer base to establish a relationship, but give them the opportunity to put a stop to it as well. Collect data during the authentication process, but always allow customers to opt-out if they so choose.
By learning from the mistakes of other companies, as well as the mistakes you will invariably make along the way, you can create a compelling mobile message and support it with a rock-solid marketing platform. Mobile puts your brand in front of a wealth of customers who may have otherwise been inaccessible even in the recent past.
Joseph Baker has worked in the business world for more than 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. He is also an avid blogger and inbound marketer, with published topics ranging from social media trends to search media metrics and algorithmic trends.
Post from: SiteProNews: Webmaster News & Resources
When Google is able to, it notifies users that someone has come knocking for their information – whether it’s search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response.
Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter’s statistics come from its biannual transparency report.
Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to “get customers to your Google+ page.”
Quarterly search revenues climbed by 4 percent year-on-year, while paid clicks climbed by 11 percent over the same period. Yahoo’s display ad revenue was down and the total number of ads sold dropped compared to the same period in 2011.
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs.