SEO Overhauled: It’s not about links, it’s about promotions!

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, Social Media News, test

Rather than overreact to rankings alone and scream the sky is falling, for the past 15 months we have been quietly testing new strategies that can withstand the likes of Panda (a quality control classifier) and Penguin (a thematic link sniffing filter) that demotes websites with excessive inbound anchor text  i.e. “unnatural” link signals.

SEO Overhauled

It's Not About Links, It's About Promotions

Keep in mind suspicious or contrived link signals could imply a wide variety of possibilities, such as:

  • Unnatural link velocity (building or losing links too fast).
  • Excessive anchor text, i.e. a high percentage of the same or similar anchor-text.
  • Links from mixed-fruit / atypical websites that lack genuine/natural signals such as (1) supporting / thematic inbound links (2) traffic and engagement or (3) social signals (which is why many generic link networks failed to get past Penguin).


It’s no secret that two Google algorithm changes (Penguin and Panda) nearly eradicated SEO as we knew it, however,one thing is certain about SEO, the fact that it’s always adapting or in a state of flux.

Adaptation in this instance implies (a) understanding the entire keyword climate for all educational or promotional key phrases that consumers are using while progressing through the sales cycle (b) using that language strategically in titles, on page content, in your promotions (content, images and links) and (c) in the social graph as hooks that all drive traffic back to your branded promotional properties or your primary website. Expanding this process systemically facilitates perpetual conversions.

Is SEO Dead As We Know It?

Have the rules changed? Absolutely! Is SEO dead? In its previous embodiment, to a large extent, yes!  So, the bottom line is (1) what now? And (2) how do I broadcast my brand and my message instead of merely churning mediocre content or fiddling with low quality backlinks?

Watch the videos below and learn how to quickly create your own thematically relevant “personal broadcast network” using WordPress, DWS and our plugin amply named “The Silo Blog Builder”. Afterwards, make sure to  watch the webinar (further down the page) for an in depth overview of the new DWS 4.0 online promotion paradigm.

Put simply, if your primary website lacks traffic or sales, then no amount of outdated SEO (circa. the Google Penguin update April 2012) will make a difference. It’s not just about rankings; it’s about how scalable your traffic sources are and how adept you are in extracting relevant traffic on demand.

Spoiler Alert Regarding Blog Networks!!!

Do mixed-fruit blog networks still work? No! or at least until a filter weeds them out. However, theme relevant networks still pass ranking factor (and can serve as a branded broadcast beacon for extended promotions), which means a link from site B to site A must be theme relevant (have the same topic) and use the appropriate anchor text along with related synonyms (a.k.a. the DNA Braid) to avoid overoptimization filters or being smacked / deindexed.

If you are creating a beacon/site, it also helps to create stellar content (worthy of social media) and syndicate that content (to build links to your links) and ensure the longevity of your “broadcast channel”.

The new paradigm suggests to look past rankings and think of each site or promotional property as a beacon, broadcasting YOU (your brand), All the Time, Right NOW!

It’s Not About Links, It’s About Promotions!

In a competitive online environment, using obsolete legacy metrics (such as search engine rankings and only using one website to compete) is defunct as a viable strategy.

The imperative metrics to consider are (1) how scalable are your personal broadcast networks? and (2) how theme relevant and extensive are your syndication sequences for generating traffic which is the only metric that matters.

Learn how to create a proper promotional campaign, including:

  • which keywords to use
  • how much those keywords are worth to your business
  • how long it will take to get ranked
  • how to use website silo architecture  to build your website
  • which content , synonyms and type of promotions you need to drive traffic
  • knowing which social media sites, RSS directories, video sites or press release
    sources to use and having a project management suite to coordinate your team.

Take The Next Step: Watch the DWS 4.0 Webinar!

Sure, on page SEO is still important, however quality content and engagement is a metric you simply can’t afford to overlook, and about that “off page SEO thing”, yeah, over optimization is real, but just keep in mind, now, it’s not just about links, it’s about promotions.

Allow me to explain!

People Hemmed up in Panda and Penguin Algorithms Typically:

  1. Got a bit too greedy with off page SEO (link metrics) and churned out as much content to build links as possible (without thinking of quality).As a result, Google struck back with their quality control algorithms which comprised stricter filters, classifiers and relevance signals, (i.e. social signals, engagement time, bounce rate, thematic relevance of the link graph for the target and refering site) and 200 other fancy smancy words that translate to “if your website sucks, then good luck finding it in their SERPs”).
  2. People hemmed up in the Panda / Penguin Algo had a tendency to get a bit too lose with quality control on their promotional content and found out that regardless of the traffic source – you MUST have something useful to contribute.Otherwise, your content will simply be skimmed over for something useful and ignored vs. starting with a solid foundation of engaging contnent and promotional content to begin with.
  3. Websites drastically afftected by Panda or Penguin often relied too heavily on one metric (such as links)  because it was working and thus became complacent in regard to seeking viable alternatives or finding new ways to reach their ideal consumer.

Remember, Google is merely one traffic source; a very popular one, but not  every consumer uses or purchases exclusively through their link/traffic/ sales funnel. This means, there are a myriad of alternate traffic funnels that you can leverage systematically to reach your audience contextually, socially or otherwise.

A consumer’s impulse to purchase is either active or dormant, yet if that dormant spark of desire is enlivened through curiosity, a clever headline, utility or impulse, then conversion is merely a few clicks away. Conversions (making a sale) is not exclusive to Google, in fact, conversions can occur from a multitude of sources.

For example, a conversion could occur from:

  • playing a game online and being lured by an enticing banner
  • during social interactions on Facebook (or other social platforms) from banners or contextual links
    being lured from teaser “check this out” social media content or images in their various clever iterations
  • from reading articles and clicking the contextual links (after social proof is established).

This process, setting up the sales funnel should not be left to happenstance alone. In fact, when we map this phase of a campaign for a new client, we use what Russell Wright brilliantly coined as the IS-DNA. The letter “I” in “IS-DNA” stands for Invention/Innovation/Industry and the “S” stands for “Solution”.

Network-Empire-DWS-DNA

Understanding Promotion as a Stackable Process

When we speak of “DNA” in our material we simply mean “components of” or “building blocks of”.

So “IS-DNA” translates into the “building blocks” of your innovation or invention that you have provided to your industry.

The purpose of the IS-DNA process is to align your market’s FAQs (frequently asked questions) with your market’s SAQ’s (should ask questions) by drilling down and getting to “the questions behind the questions”, or “the pain behind the questions” which will be used later to create highly converting articles and videos using the PAM (painkiller article method).

Remember that we are giving you a highly profitable stack-able business process, and the IS-DNA may very well be the most important part of the entire process, because it is the BASE of your PLMM (Perpetual Lead Magnet Machine) System and Pyramid. Get this wrong and you may end up using the wrong language to talk to the wrong market!

The IS-DNA set’s the stage by creating a matrix of market questions in order to help you select the most effective language that can reach your target market because you (and your team) will truly understand the problems and pains that have been solved for them by your product or service (innovation or invention).

Once you have mapped out “the pain in the market”, you can tactfully craft “pain killers” (PDF Download) in your content, videos, social media and/or promotions to transcend traffic-dependency (such as Google) to devour your entire market. To thrive, you’ll have to escape the grasp of one simple traffic funnel to flourish.

Whenever you rely solely on a for profit business, that business (potentially) has the ability to endanger your bottom line. Just as the “eggs in one basket” adage comes to mind, the question is, are you still in Google’s pocket? Or have you considered a long-term contingent strategy diverse enough to flourish (if Google or your most lucrative traffic source simply stopped providing traffic?).

To avoid putting your business at risk you must hedge your primary property with branded social media and third-party websites (just in case). Consider Google’s last algorithm change Penguin. Many who were unprepared suffered, as their once profitable websites spigot of traffic got shut off, forcing them to find alternatives – rather than diverisfying and being prepared (as if Google never existed) in the first place.

In order to do that, you must change the way you think, which means instead of thinking about backlinks and on page optimization, replace on page SEO with “genuinely engaging content” and replace backlinks with the idea of “broadcasts” and “promotions” and broadcasting your brand (across hundreds of traffic-bearing sources) using a stackable / repeatable process that YOU control.

Remember, backlinks are merely a byproduct of promotions if you don’t have anything worthy of sending traffic to, then visitors will simply bounce in search of better content; so, there is no need to put the cart before the horse.

Call to Action

Does Your Content Have a Clear Call to Action?

After seeing the image above, did you want to buy something? Ok, perhaps not this time right? It’s obvious that the image/message and timing doesn’t coinside as a strong call to action.

The point remains that regardless of the website a consumer is frequenting, conversion is merely a matter of enlivening synchronicity (between their needs and desires to your perfect solution via a product or service) to facilitate an impulse to purchase.

This fact was often overlooked entirely from SEO practitioners prior to Penguin who focused solely on fabricating lackluster content and flinging it in a thousand directions in an attempt to get links. Content farms thrived, comment spam, forum links and network sites were the rave.

The truth is, most SEO practioners missed the boat from taking short cuts with their primary and promotional content. The notion that people would actually consume or be persuaded by fodder (lackluster content) and purchase is ridiculous. Don’t make the same mistake…tap the web, not just Google as a source of revenue.

Why Has Our Blog Been So Quiet for 3 Months?

In case you have wondered why the 3 month silence on the SEO Design Solutions Blog, On April 8th, I survived a horrific motorcycle crash avoiding a minivan that took my lane while I was riding my Ducati 996 at 90 MPH. It resulted in tumbling twisting and sliding nearly 900 feet on the Freeway (like a bowling ball).

Although the bike is totalled, I have multiple broken bones and some bumps and bruises (which are all healing now), thankfully, I survived with no brain injury or spinal damage.

However, during the last 90 days, we have continued to make updates to SEO UltimateThe Real All-In One SEO Plugin” and The WP Ultimate Theme – our sleek, flexible, WordPress Theme Framework (designed to give existing WordPress frameworks a run for their money).

Also, later this month our lead developer John Lamansky plans to release an updated video for all the SEO Ultimate features from version .5 to present (which includes dozens of tips, updates and tweaks).

Shortly thereafter, we will release our beta version of WP Ultimate for suggestions and tweaks for the final version. Until then, thank you for your patience and welcome to the new paradigm and it’s herald and summary – it’s not about links, it’s about promotions.

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Google’s Greatest Fear

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, Social Media News, test

With millions of business owners, webmasters and affiliates spending thousands of dollars on SEO and countless hours spent optimizing their websites (only to have Gogle organic search results shaken up or completely whisked away due to vaccilating shifts from new algorithm changes) is genuinely creating feelings of anger, frustration and disdain.

Google Greatest Fear

Google’s greatest fear is you not using or needing to use Google…

As if running a business wasn’t hard enough, business owners are now forced to deal with the rise and fall of search engine results (knowing that at any time aside from ruthless competitors targeting their most coveted positions that a new algorithm change could come along and potentially sweep all their progress under the rug) without warning.

The only solution is to either (1) conform or (2) diversify your traffic sources to become less dependent on any one source of visitors, however, most are either unwilling or unaware of their options, so they continue to run on the treadmill in hope of stability.

For large or small businesses alike faced with overhead, cash flow and competition; conforming or overly depending on any one traffic source (Google) is not a viable solution for creating long-term stability.

Faced with violent shifts in rankings and either posting record profits or losses based on where you rank is a type of traffic-dependency. That dependency can be weaned and replaced if those same business owners took their searches or paid search budget to other viable search engines and / or traffic sources to funnel traffic.

Objectively, it’s time to see things for what they really are; the fact that Google (not surprisingly) is a business model motivated by profits. Despite the “don’t be evil” motto which once brandished a blind eye from most, with recent allegations of privacy concerns, changes in Adwords policies (which left thousands banned with no explanation) and the constant organic search algorithm shuffle, at some point users will come to terms with this and act accordingly (and ignore Google).

The Pervasive Threat of Google Penalties

Recently Google informed untold numbers of webmasters that they were in violation of their terms of service for unnatural link activity. Needless to say, the fear of loss is a great motivator. When people are told to conform, most will to avoid going against the current of the status quo.

However, the audacity that webmasters should conform to a terms of service (considering they didn’t opt in in the first place) based on Google’s limitation on determining the value of the link graph (paid link, intentional link, unintenional link, etc.) is preposterous. It’s not like anyone in their index ever received a request asking if it was ok to crawl your content and include it in their index?

Does CNN, New York Times, USA today or other massive authority sites add rel=”nofollow” tags to every outbound link or risk getting deindexed? No, they do not… Then why should you have to?

The fact is that websites with that extent of authority simply don’t need Google (because they already have an established brand) and users will go directly to their website instead of using Google as an intermediary (which is essentially all they are).

And how “relevant” would Google be if a user typed in CNN in Google and couldn’t find CNN (or any large brand for that matter), which makes brands essentially immune to being banned from their search results.

Yet, for small businesses, entrepreneurs, affiliates and others forced to compete daily in search engines to funnel traffic to thrive and survive are constantly pummeled by the vague terms of service which essentially means you cannot promote your website (unless it’s done according to Google’s promotional policy).

Google’s Stance on Links is Dated

Sorry, the last time I checked links were not exclusively designed to manipulate PageRank, links are just links, the are simply how people move from page to page and website to website. Just as freedom of speech exists, the freedom to link to who you like when you like exists in the same vein.

The only difference (mind you) is intent and links are either designed to deliver visitors from Page A to Page B or to promote – it’s that simple. And people are going to promote their business by necessity in order to create a profit so, I don’t see links going away any time soon, so, Google you will simply have to adapt (and stop penalizing webmasters) or they will simply move on to other traffic funnels.

The point I am making is, if Google were losing money due to their massive operation, do you think they would have the time, energy or resources to keep “shaking things up” in the organic search results in the name of search quality?

Would they have time to ban countless advertisers (since they collectively are not worth the time to service compared to fortune 500 and up clientele)? – I think not.

Is Google’ Greatest Fear Competition or Complacency?

With Facebook (the social giant) and Apple (the mobile giant)  both considering entering the search engine space, Google could potentially have some SERIOUS competition ahead (unlike Yahoo or Bing) and which suggests that…

Google biggest fear is:

1)      They will become obsolete as the preferred organic search engine and lose their monopoly (and profit).

2)      Paid search will fail to deliver (since organic search is no longer “the cats meow” for disgruntled users) and the organic traffic base will diminish.

3)      The curve will change (which is the most likely) meaning that new technologies, platforms, methods and/or solutions will emerge and people will simply move on from typing keywords in to search engines and use alternative methods such as apps, HTML5 or other alternatives to have media or commerce delivered on demand.

The cycle of emerging innovation (from BBS, to directories, to search engines) followed by user adaptation which now borders on user complacency has already reached the point of consolidation.

This implies that the cycle is ripe for change and a new potential curve (such as Apples Siri) or other alternatives to search could make the previous achievement obsolete (e.g. pagers, cassette tapes, VCR’s, the Yellow Pages).

However, at the time (back in the day) few were looking past the phase of user complacency and would still be using Pagers, cassette tapes, VCR’s, etc. if new innovations and curves had not usurped them, now making them obsolete.

While most people didn’t know (or care) what a search engine was 10 years ago, fast forward 10 years and they may not even be able to remember.

Keep in mind, the market is fickle and here today gone tomorrow can happen faster with the acceleration of communication and new emerging technologies.

The Take Away to Remeber

1)      The very data in Google’s index that they attempt to police and enforce does not belong to them, it belongs to the others (those who wrote it) and the web at large who are generous enough to share. Google does not create the content their index, you do and how you promote it is up to you.

2)      The web is bigger than Google and you decide Google’s fate every time you search on their platform or choose another search engine you cast your vote. There are thousands of traffic funnels to drive visitors to your websites aside from search engines (investigate them for viability to your business).

3)      Google telling people to jump through hoops (in fear of a ranking penalty or removal from their index) is a Pandora’s Box they should leave behind (or they might be left behind on the next emerging curve from those same banned/penalized users).

In closing, Google’s greatest fear is you not using them and while their business model is brilliant, they’re the most successful company in history to profit from (1) using content created from other websites via crawling and indexing technology (2) create a synergistic advertising model as an accessory to their organic search results and (3)  getting paid to send traffic away from their own site as an authoritative intermediary – this curve, put simply, has  its limitations, particularly, if any of the aforementioned metrics change, (such as Google having to ask permission to crawl your data).

Fortunately for us (based on previous experience), we know that consumers are fickle and at any time they could opt-out and frequent other websites which have more emotional, funcional or curb appeal than Google. Google started as one website and can potentially be reduced to that if people choose not to use it.

This means you, the users hold the key to just how much power or control you wish to allow it to have over you or your business.

Feel free to share your thoughts below…

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SEO Video: Qualifying Keywords Through Competitor Research

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, test

Searching for quick competitor research methods to determine if a keyword is a worthy target for an SEO campaign? Watch this video and learn how to use your competitors to qualify which phrases are worthwhile using SEM Rush and other useful SEO tools.

Stay tuned for more SEO tips and tactics from SEO Design Solutions and the upcoming release of our new WP Ultimate Theme and WP Silo Builder plugin.

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Full-Bodied SEO: Looking Past Keywords

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, test

Just like degusting a fine wine to appreciate its full-bodied flavor, don’t omit the chronology that it’s the process of the grapes aging combined with a semblance of subordinate processes that merge a plethora of complex layers into simplified notes to cultivate a delectable, yet exquisite fine wine. In parallel, SEO is quite similar.

Like a fine wine, authority occurs over time

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not.

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes.

If your website has exceeded the necessary tipping point (meaning it has enough term weight, link-flow from supporting anchor text and pages) and nests the proper on page signals, then that website is a candidate for occupying the top 1000 seed pages in Google’s index otherwise dubbed “the authority set“. In essence, the more weight the pages have, the more pages from that domain can be included as seeds in the organic search landscape.

While other pages are crawled, only the top 1000 matter and from those 1000 pages there are typically a handful of domains which are considered dominant within the scope of that topic.

Those websites are considered “the authority set” and once any page from any website has reached the apex of a topic and breaches the authority set, it now becomes the model that Google and other search engines compare other pages to (to ascertain relevance, validity and rankings).

Your objective is to (a) model your data (b) site architecture (c) internal linking structures (d) backlinks and (e) navigation schema to reinforce the topical scope of a page for (1) the primary phrase (2) parallel themes or categories (3) synonyms and sibling themes and (4) adjacent pages which could benefit from the link-flow or page level / theme /authority of that page.

This in turn allows you to funnel PageRank, trust and authority to any area of your website with the ideal anchor text (at will) which makes your website less dependent on off-site linking structures to achieve buoyant ranking factor.

For example, we have built websites using this technique and created PR5 sites from brand new domain (which achieved first page results in 30-45 days time for competitive keywords up to 7,500,000 competing pages using less than 50 backlinks off-site.

Similarly, the 70+ of the 95 internal pages also sprouted page rank (PR3,PR4 and PR5) which in turn funneled that ranking factor to other select pages creating an unparalleled tipping point like a tube Taurus folding in on itself) to propel even more rankings as a result, which leads to my next point.

Rankings can be observed from two perspectives (similar to the haves and have nots) and while the ultimate goal or optimizing your website stems from the desire to reach the top 3 spots (the traffic band) getting there is ultimately determined by how authoritative your page is and the website that supports it.

Allow me to elaborate.

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices, such as:

  • Relevant meta data (for every page).
  • A mirrored keyword-rich URL structure for the primary market and semantic focus of the page.
  • Proper H1 use to reflect the primary keyword
  • Sufficient inclusion of theme relevant keywords for the primary and secondary keyword shingles (groups of words).
  • Awareness of link-flow limitations (not having 100+links on a page via navigation and contextual areas to bleed ranking factor).
  • Use of optimal internal linking
  • Proper site architecture that reflects a natural data hierarchy (with more competitive keywords higher up in the hierarchy and less competitive categories and mid-tail and long-tail keyword variations supporting the theme).
  • Proper grammar and conversion cues
  • The proper proportion of themed inbound links from qualified sources to the home page and deep links to various supporting categories and landing pages (with their primary shingles and / or synonyms).

The takeaway here is, cultivation of authority is the goal of SEO. Once that authority has been realized, it must be leveraged to propel entire clusters of keywords into a prominent search engine position (with minimal backlinks) from using the overlapping nodes of relevance and page level trust and relevance score it has accumulated.

The extent of the authority depends on (a) the freshness and introduction of new / supporting content (b) the volume of content (c) the age of the domain (d) the relevancy or the internal link structure and most importantly (e) the time to authority factor (like a fine wine aging over time) that represents the priceless / more elusive ranking factor to distill in reverse or from the perspective of a competitor to emulate.

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Website Silo Architecture: SEO Siloing Simplified

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, test

To draw on a visual analogy, most websites are like the image of mixed fruit below (which makes it difficult for a search engine to determine the topicality or relevance of the website (or more importantly the page) when trying to determine what to rank that page for or why.

Mixed Fruit

Most Websites Are Structured Like The Image Above

Website silo architecture is the process of implementing a structure whereby each topic is housed in it’s own mini-site within the site and the internal linking pushes ranking factor back up to the primary / topic page otherwise dubbed the “silo landing page”.

While SEO is simpler than most so called “experts” imply, it’s like the difference between a short order cook and a chef, they both cook food and often use the same ingredients, but it’s how they use them that matters.

Similarly, when you dial in the appropriate on page and off page SEO using website silo architecture, then regardless of whether your website is aged or new, a website which previously had zero presence can instantly sprout wings and start ascending the SERPs (search engine result pages) to the top 5 results.

On the contrary, if your execution lacks the proper structure for the granular ingredients, then lackluster results are sure to follow. You have to (a) understand your topic (b) create a top down model (starting from broad phrases to specific categories and supporting content) and (c) put each thing in its proper place.

So, what is the proper way to structure a result-driven SEO campaign? Here’s our take on five fundamental methods which we have deemed evergreen SEO principles we’ve used for years to create proven results.

  1. Proper Title and URL structure.
  2. Proper H1 Use (to mirror title and URL).
  3. Proper site structure (cascading tiers of relevance).
  4. Theme relevant internal linking.
  5. The proper amount of link flow (to reach and exceed the tipping point).

Proper Title and URL Structure

By using specific shingles (groups of words) in the title (with prominent keywords first) you send the strongest SEO signal to search engines (as they attempt to determine the topic of your page).

The more diffused (or verbose) a title is, the less effective it is for SEO. For example, if I am trying to rank for insurance rates, then those shingles should be the sole or primary page title as well as the URL structure should follow suit such as domain.com/insurance-rates/

While conversion cues must be balanced with SEO, it is possible to get the best of both worlds through using synonyms or plural variations in the title while keeping it succinct and relevant.

For example, a title such as -  Insurance Rates: Find the Best Rate and Affordable Prices! (which also includes keywords like best, prices, rate and rates) in case consumers use a long-tail query, then your landing page can rank for all potential variations of any of the shingles.

Proper H1 Usage

Using the proper H1 tag (header tag) is a common tried and true SEO technique; if you use WordPress then your permalink (page title) can easily be switched to your H1 tag by simply changing your style sheet.

If you are using other CMS (content management systems) or static html pages, similarly, the suggestion to mirror your title and URL structure with the primary keyword is ideal. Such as the example above, the H1 tag should be “Insurance Rates”.

One little trick is, you can also make the H1 (Header Tag / Text) a link and link that either to the home page or pass that ranking factor on to another page you intend to rank. If you are properly theming your website using website silo architecture, then it is possible to feed the primary silo landing page from your category pages this way (to page rank flows up and back to the primary landing page) from nested pages that support the category.

Proper Site Structure

Think of your website in tiers, those tier represent the natural data hierarchy of your website. Starting with your home page (in the root folder), this is tier 1 and the starting point for your SEO.

The root folder is the natural destination for your most prominent pages and should house your primary landing pages in the first tier. This is because eventually, all the nested pages will pass their link-flow back to the root and you can scale laterally with multiple silo landing pages for competitive keywords and markets.

Here is a visual aid to assist provided by Network Empire.

Sample of Properly Siloed Website

Using the example from above, domain.com/insurance-rates  – would be my Silo Landing Page, i.e. the keyword I want to rank for. Now, by adding relevant categories and supporting articles, you can give any landing /silo page wings in the SERPs (search engine result pages).

Theme-Relevant Internal Linking

To implement theme-relevant internal linking, It is linked from my homepage with the keyword “insurance rates” as the anchor text to reinforce it. I would also use contextual anchor text links to any other silo landing pages that need tier one link flow to support them.

By writing a contextual article and linking to the silo landing pages from the homepage, any link juice my homepage receives, get ring-fenced and passed along to the on page editorial links (the silo landing pages / preferred keyword landing pages) by design.

The next tier is your category pages; these will become the hub page that sites on tier 2 one folder away from the root.

The category page and primary landing page share a similar URL structure, but the primary landing page is the grandparent and the category parent, next up the posts or supporting articles are the children of the parent/category page.

For example (to support my silo landing page, I would create a category called “affordable insurance rates” since it is thematically relevant to the silo landing page.

On that page, if I wanted to use the H1 tag to link back to the primary landing page with “insurance rates” it would pass along that link flow, when I add the tier 3 pages (blog posts/products or articles) depending on the type of site you are building.

Domain.com/insurance-rates/affordable-insurance-rates/ – whereby the silo landing page becomes the grandparent, the category the parent and the post/supporting article becomes the child.

The third tier would be used for adding supporting content under the nested theme relevant category which has the primary purpose of acting as a controlled portion of the website to administer all content that contains the primary or secondary keywords associated with the primary silo landing page.

Adding the Proper Amount of Link-Flow

Link flow is created from linking from page to page with the appropriate anchor text. Link-flow also takes the number of inbound and outbound links in addition to the strength and thematic relevance of the links. Siloing passes maximum link flow by capping contextual links (from only linking within the silo) and each page is linked via navigation by virtue of the category.

As an example, if I added supporting articles to the affordable insurance rates category they would also be theme related and contain a contextual link that linked back to my category page, which in turn links to my silo landing page (primary landing page in the root).

I would add pages like:

  • Best insurance rates
  • Save money on insurance
  • Compare insurance rates

And each would become a post attached to the category, such as: domain.com/insurance-rates/affordable-insurance-rates/compare-insurance-rates

And have navigational links to everything in that category, while linking back to the silo landing page with the contextual keyword it is trying to rank for “insurance rates”.

The benefit to this type of siloing (using a helix link structure for the data hierarchy) is that the primary keyword (the most competitive phrase) gets ranked from the pooling link flow becoming buoyant underneath it and the category and supporting articles also get ranked as a side benefit (from the internal linking from the navigation).

To take this a step further, you can mix the anchor text shingles and link back to the category / or silo landing page with multiple anchors (to create keyword stemming).

Or, if you wanted to purely silo the page, then you would link in your navigation from the tier 3 pages back to your category page and use the contextual links from the nested supporting articles to link to the primary silo landing page (and not link across to other silos or silo landing pages from any category) only the parent or grandparent (Silo Landing Page).

Building sites in this method produce tectonic shifts in rankings, the only thing you need to is (a) continue to drip fresh content and (b) start link building using deep links to the silo landing page or the category pages.

There is no need to link to the supporting articles, unless you want to give them a boost, since, over time, they too will rank (from sharing the collective PageRank and link-flow of the theme cluster you created).

Website Silo Architecture SEO Tools Under Development

Siloing can be difficult, which is why to make this simple, this feature has been integrated into our upcoming theme WP Ultimate (which is still undergoing fine tuning). We will however, be releasing our plugin the WP Silo Importer that works in tandem with Domain Web Studio and allows you to build theme relevant optimized WordPress sites in minutes (instead of painstakingly publishing dozens or hundreds of pages by hand).

In order to use the advanced silo importer, you will require a subscription to DWS. But we also have a basic silo importer inside The WP Ultimate Theme that allows you to quickly and easily create categories and nested posts on the fly.

The advanced silo importer however is far superior and adds a parent silo landing page, ties the category (using a page not a post) to keep link flow buoyant (so your rankings stick) and then uses the posts as the last tier after the categories.

The WP Silo Importer Plugin (released within 7-10 days to the DWS community) also uses shortcode which you can inject into pages or sidebars to instantly build our all of the navigational elements for theming your content. Doing this by hand on a 100 page site would take hours, with our plugin, merely seconds.

So, the takeaway is, proper planning from theming the website at the beginning of a campaign, combined with tactful supporting content and site structure can save you months on the way to page one and allow you to rank for multiple keywords with 1/10th of the links as a mixed-fruit website.

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3 SEO Tools to Crush Your Competition

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, test

Our friends at Themezoom/Network Empire have an exclusive, limited-time offer allowing you to access exclusive tools like the Krakken, The Last Keyword Tool and Domain Web Studio (DWS) at a significant savings off normally published prices.

3 SEO Tools

3 SEO Tools To Crush Your Competitors

Whether you are an agency (who has clients), an affiliate (looking to leverage your assets for maximum ROI) or a small business owner (trying to carve you own slice of  a market), these tools represent the pinnacle of market research, SEO implementation and syndication, allowing you to create an unfair advantage over your competition.

There are 3 videos below (each is over 1 hour) and shows you how to unleash the power of DWS (using data from the Krakken and Last Keyword Tool).  Consider them your training videos (after you sign up) and you can watch the layers unfold. Keep in mind, these offers will not last long, so take action or pay the full price later (you have been warned).

These are not common ideas or loose theory, they are methods we use to literally dominate search engines for competitive verticals for our clients and ourselves.

We start with the silo framework module and take keyword research and theme the website architecture, from there, we move on the the DNA braid and put together the on page and off page internal / backlink profile and see how steep the competition is, then we move to the third step in the Project Management Module and coordinate the team, structure the on-site content and then push the site live and start promoting it through the syndication blueprint. Trust me, give yourself a few hours, watch the videos and then get access to these tools before they go underground again.

The Silo Framework Module

To get the job done you need the right tools and having advanced SEO tools like DWS, Krakken and The Last Keyword Tool are critical for accessing intel that allow you to (1) assess your market (2) data mine competitors and (3) implement exclusive tactics from a vantage point that few competitors are privileged enough to observe.

Superior intel allows you to work smarter and identify weaknesses, overlooked niche phrases and markets that overlap on the way up the ladder to the more lucrative / crowning market-defining keywords.

But, if you didn’t know what those market defining phrases were, or whether or not those keywords have “actual” dollars attached to their rankings (once you reach the top 3 positions of the traffic band); then you could waste weeks, months or years of time chasing phantom-like silhouettes that merely deliver a fraction of the traffic you had over zealously anticipated.

Wasting time is not an option.  Insulate yourself from futility of targeting duds by using metrics like the Krakken’s Total Search Market Value (TSMV). TSMV is an assessment for each market that corresponds to a dollar figure based on organic and PPC ranking value.

This way, once you now where the money is, and whether or not there is commercial intent, you can tactfully implement website silo architecture to scale a plethora of lucrative keywords (like layers of an onion) through using one or multiple websites.

Using multiple properties allows you to liberate your revenue model from being overly dependent on any one property. To accomplish this feat, you need a solid strategy and system based repeatability that targets entire cluster of phrases, (The DNA Braid) vs. a few poultry keywords.

The DNA Braid Module

Would you rather rank for one keyword or rank for hundreds to thousands of keywords, that allow you to reach that “one” keyword faster while you enjoy the fruit of keyword stemming (ranking for stemmed variations) along the way?

Time is the real asset in SEO and the extent of the volume of work you can accomplish depends on the tools you have at your disposal, and the team that you have to implement those tactics; especially when it comes to SEO and competing in saturated markets.

To use an analogy, working with the wrong tools (against a seasoned competitor) is like bringing 3 men to a battle when your adversary has an army. No matter what strategy you implement (with those 3 men) their limited scope and resources will fall short when the numbers game creeps into the equation.

For a website to knock an authority site off the pedestal of the #1 position, it needs both (1) a foundation that is broad enough to support the ascent (by leveraging semantically structured supporting content) and (2) enough vertical milestones (categories and landing pages) to reach the apex for the primary phrase. This means for competitive markets, you may require thousands of pages (to support the mid tail and lucrative / competitive keywords) and dozens to hundreds of links to critical internal pages to reach the aggregate tipping point to reach the apex of a market.

But also keep in mind, that for every primary keyword, there are dozens of mid-tail and long-tail keywords that are equally as lucrative (if you devour the entire market along the way).

The Project Management Module

To create websites and manage the process (using clusters and co-occurrence), you need a scalable system that allows you to (a) identify keyword and markets (b) model data, cost, time management and resources and calculate ROI from click through rates, time to rank, the volume of content and internal links required per keyword or the number of deep links you will need (that was our proprietary algorithm and you can see it work in Video 1 on the silo framework module above) – that is the power of DWS, Krakken and The Last Keyword Tool; that is the collective suite known as Network Empire.

The volume and extent of the work you execute depends on the system and tools you have at your disposal, especially when SEO and competitive saturated markets are the battleground.

Working with advanced SEO tools allows you to plan your roll-out with more depth, a more robust array of theme relevant supporting articles, categories and landing pages and allows you to work smarter and not harder when chipping away at market defining phrases.

I have had the distinct honor of working with some of the most brilliant minds (the team from Themezoom) over the past 5 years and I can assure you that there are only a handful of people who understand and implement SEO on this level.

While this was our best kept secret for years “The Krakken”, now it is time to borrow a phrase from Hades from Clash of the Titans and “Release the Krakken”!

This suite will allow you to walk into a market cold and within 20 minutes have the creamy keywords that float to the top in which to base your existing legacy site (by breathing life into it with a new blog) or start anew and scale the market in a fraction of the time.

If you are struggling to find theme relevant keywords (based on sophisticated information retrieval algorithms such as sparse matrix clustering, co-occurrence, Bayes, PaIR, LSI and semantic connectivity) then the Krakken (which drills into 60-90,000 keywords in under 5 minutes) only brings you back phrases which are (1) theme relevant to the parent cluster (original keyword) and (2) either have organic search value or PPC search value.

When you continue to refine, add synonyms and keep drilling, you end up with the perfect blueprint (like a skeleton) in which to build out your website into a robust authority site or niche specific entity.

This means that if you include these phrases (in their respective website silo architecture) then the entire cluster gets devoured and you rank for more keywords with fewer inbound links (since your own website becomes its own PageRank and link-flow spewing, top 10 ranking juggernaut).

Keep in mind that the Krakken transcends ordinary keyword research and uses the same type of natural data hierarchy information retrieval structures (such as Google, Yahoo and Bing) use to ascertain relevance.

In short, a blueprint from the Krakken is like mirroring the ideal on page SEO elements, synonyms and synonymic sets search engines grade relevance score with as a conditional metric when analyzing authoritative websites and sorting the wheat from the chaff for positioning.

Rarely would I share the exact tools we use to inspect, enter and dominate markets, but in the spirit of the New Year I do have one special offer I have been permitted to pass along (for a very limited time) to all of you who either get our email / blog posts, read whitepapers and updates from our plugin SEO Ultimate or know who we are and what we do.

In this special offer you get the opportunity to (1) unleash the Krakken in your market (2) it’s powerful and quite formidable little brother “The Last Keyword Tool” and (3) the DWS (Domain Web Studio) the most powerful SEO management suite ever conceived for:

a) mapping out markets

b) creating properly themed websites with silo site architecture

c) managing all elements of the campaign from outsourcing content creation, project management, web development and SEO tasks and most importantly

d) having a syndication blueprint that creates a timeline for every keyword, assesses its cost, time to rank, ROI and even lets you know how to cross the tipping-point with every keyword in a blueprint.

Put simply, this bundle is a must! We have paid $12,000 a year just to use the Krakken, in this offer, you will have to click and see for yourself the savings you can receive.

Do yourself a favor; you can win the battle before you even step on the field. I speak from experience on this one, we can do more in less time and completely crush seasoned competitors (such as brands, Wikipedia results, Amazon, Target, Wal-mart and other “strong sites”) using the formula’s developed from building sites (and links) in tandem with a search engines natural data hierarchy – and that is what you will learn from using this suite .

In essence, Network Empire silently slays competitors and uses unstoppable algorithms (that search engines love and reward), and now, for a limited time you can save hundreds by following this link and getting your subscription for a hefty discount.

In closing, for those naysayers, here are links to an exclusive webinar on the DWS 3.5 launch and other videos on the Krakken and The Last Keyword Tool.

This is not a marketing ploy; this is a special offer with bona fide savings for those of you who are serious about dominating your market. This offer will not last and will be pulled in the next 24-48 hours. Act now, or pay full price later. I leave the rest to you…

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SEO Ultimate WordPress SEO Plugin Version 7.2.1 Released

Written by: admin Date of published: . Posted in Blogging News, Google News, SEO News, test

SEO Ultimate (the free WordPress SEO plugin from SEO Design Solutions) has seen 4 new releases in the last few weeks. Here’s the scoop on the latest features:

Take WordPress and Rankings to a Higher Level with SEO Ultimate.

Global Link Mask Admin Interface

The Link Mask Generator module, which first came out almost exactly a year ago, has been overhauled with a brand new administration interface that lets you create link masks that apply globally across your entire WordPress-powered website.

As in previous versions of SEO Ultimate, Link Mask Generator scans your posts for links and gives you the option of generating an alternate URL that redirects to the “real” URL.

For example, if your post contains a link to www.amazon.com, you can use Link Mask Generator to change that link URL to www.your-website.tld/go/amazon/. When your visitors click the link to go to www.your-website.tld/go/amazon/, they are seamlessly redirected to the original URL at www.amazon.com.

Link masking has two benefits: First, it lets you replace lengthy affiliate URLs with short, clean, internal URL masks (using 301 redirects, which have no search engine penalty). Second, Link Mask Generator automatically generates robots.txt rules that disallow your masked URLs, effectively neutering the juice-flow of the link, without resorting to the rel nofollow attribute. This combination makes Link Mask Generator a perfect tool for affiliate marketers.

The latest releases of SEO Ultimate expand on this existing functionality by adding a new global interface which lets you see all your link masks in one place and which lets you apply a link mask globally instead of just to one post as before.

Just go to the new “Link Mask Generator” menu item under SEO Ultimate’s “SEO” menu in your WordPresss admin to view and edit the alias list. The alias table includes a field for the actual URL (e.g. www.amazon.com), a field for the alias URL (e.g. /go/amazon/), a “test” link that lets you check that the alias URL is working, and an optional “Only on This Post” field that lets you limit the application of the link mask to a specific post (thereby emulating the functionality of the previous version of Link Mask Generator).

If you have an affiliate URL that you use in multiple posts across your entire site, the new version of Link Mask Generator lets you mask all instances of that URL in one fell swoop.

Deeplink Juggernaut & Link Mask Generator Integration

One of the great things about having all your SEO features in one plugin is that the modules can integrate with each other. Deeplink Juggernaut and Link Mask Generator can now work together starting with SEO Ultimate 7.1, allowing you to use link masks as autolinking destinations in Deeplink Juggernaut.

Let’s say you’ve already used Link Mask Generator to mask all your www.amazon.com links with internal /go/amazon/ URLs. Now let’s say you want to autolink all instances of the word “Amazon” to your new /go/amazon/ URL. Just go to the “Add a New Link” section of the “Content Links” tab of Deeplink Juggernaut, type “Amazon” in the “Anchor Text” box, and type “amazon” in the “Destination” box. Then click the /go/amazon/ item that appears in the dropdown beneath the “Destination” box. Then just click Save Changes to add the new autolink.

Now all instances of the word “Amazon” (in our example) will autolink to http://www.your-website.tld/go/amazon/. When a visitor clicks the link, he or she will be silently redirected to the original URL at www.amazon.com.

This conjunction of Deeplink Juggernaut and Link Mask Generator functionality is a perfect combo for affiliate marketers looking to autolink all instances of a relevant keyword to a masked affiliate URL.

More Features, Changes, & Fixes

Those 2 features are the headline additions to the latest versions of SEO Ultimate, but there’s even more worth mentioning:

  • Permalink Tweaker now includes a new setting that lets you handle URL conflicts between pages and categories/tags that can arise when you use Permalink Tweaker to remove category/tag URL bases. For example, if you have a category called “Blue Widgets” and a page called “Blue Widgets,” and if you have configured Permalink Tweaker to remove the /category/ portion of your categories’ URLs, then both the page and the category will have the URL of http://www.your-website.tld/blue-widgets/. As of SEO Ultimate 7.2, Permalink Tweaker includes a new “URL Conflict Resolution” setting that lets you choose whether the category or the page should get the URL in case of a conflict.
  • In previous versions of SEO Ultimate, modules had multiple help dropdowns (in the upper-right-hand corner of the module admin pages) containing module documentation, such as “Overview,” “FAQ,” “Troubleshooting,” etc. As of version 7.0 and later, SEO Ultimate now uses the new help system of WordPress 3.3 that places all these documentation sections into a single “Help” dropdown with multiple tabs.
  • Deeplink Juggernaut’s “Tag Restrictions” setting should now handle nested tags with aplomb. If you’ve configured Deeplink Juggernaut to refrain from autolinking within <h3> tags, for example, this setting will now take effect even if that <h3> tag has a nested <span> tag or <br /> tag. If this bug has been giving you trouble, upgrade to SEO Ultimate 7.2.1 or later and let us know whether the fix is working for you.
  • Meta Description Editor now lets you differentiate your meta descriptions on paginated subpages of categories, tags, and pages. For example, you can use Meta Description Editor to automatically tack on “Page 2″ to the end of the meta description of page 2 of a category archive. This new feature helps avoid “duplicate meta description” errors in Google Webmaster Tools.

Download version 7.2.1 today to enjoy the new features and multiple enhancements. If you’re already one of the thousands who use SEO Ultimate, you can upgrade for free via your WordPress plugin admin section. If you’re a new user who’d like to take advantage of this powerful free plugin, you can download it from WordPress.org or search for “SEO Ultimate” on your blog’s plugin install screen.

Also, you can view or download All of SEO Ultimate’s Features by right-clicking and saving this convenient PDF file (The SEO Ultimate Feature List).

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