Five Tips for More Effective Business Social Networking

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, Social Media News, test

Effective business social networking is a skill — one that is easy to begin with and gets better with practice. As a business owner, one of your main concerns will always be how to improve your return on investment for time spent social networking.

While it is easy to set up accounts on Facebook, Twitter and LinkedIn, using these sites to meet your business objectives requires a thoughtful approach and consistent action.
Let’s take a look at five tips to help you become a better business social networker and to make more profitable business connections online.

1. Realize online networking is similar to real life networking

In real life networking, you make connections one person at a time. The same is true for online networking. Don’t be seduced into thinking you can create meaningful relationships with a lot of people at once, simply by posting updates about what you do.

A better strategy is to consider the online social networks as providing you more access to more people, from the comfort of your home or office, while realizing that the basic relational skills to make a connection remain similar both online and offline. In other words, meet a lot of people, but meet them one-by-one.

2. Keep your desired outcomes in focus

If you will be using social networking to grow your business, it is wise to capture baseline data and keep track of your success along the way. Let’s say, for example, that you want to increase your number of local contacts and relationships using Facebook. You would want to note how many contacts you have as you begin, and to make periodic assessments of how many new contacts you make. Only by measuring before and after will you know if social networking is helping you reach your goals. It is often easiest to select just one metric per campaign.

3. Keep it simple

If you are focusing on building relationships one at a time, you want this to be as simple as possible. One way to keep this simple would be to focus on just one social network. Participate deeply in your chosen network, rather than sporadically across two or more. Given the time-shifted and asynchronous nature of social media, you must network consistently in one place to get the best results. Without this commitment, you run the risk of wasting your time and efforts.

4. Focus on giving first

One of the best ways to demonstrate your expertise or the benefits of your business is by “showing, not telling.” This means giving advice, sharing resources and pointing people to information that will educate and inform them. By filtering the most useful and relevant information for them, you position yourself as someone with credibility and you gain social influence. People will begin to pay more attention to what you say when they perceive you as someone who provides good information that helps them.

5. Cement your online connection in real life too

The best way to use social networking is as a means to create in-person connections. Once you get to know someone better online, be sure to invite himor her to an event or meeting so you can meet in real life too. Make an effort to set up a coffee date or lunch date, and to even do this when you travel out of town. I, for instance, try to meet up with one or two of my online connections each time I travel to a new city. People like to do business with people they know and trust, so the goal is to meet in person to cement that “like and trust” factor.

If you remember that the goal of social networking is to make real connections, and to improve the lives and experiences of those you connect with, you’ll be well on your way to more effective business social networking. Becoming skilled in business social networking will grow your connections, will generate referrals and will bring you new opportunities. All of which makes dollars and sense.


Rachna Jain helps her clients become more profitable and more well known online. She blogs at ProfitablePopularity.com.

Post from: SiteProNews: Webmaster News & Resources

Five Tips for More Effective Business Social Networking

Twitter Defect Gave Third-Party Apps Access to Private Data

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, Social Media News, test

A hole in Twitter’s security enabled third-party applications to gain access to the direct messages of users who signed in to the apps using their Twitter accounts, said security researcher Cesar Cerrudo.

The chief technology officer of IOActive found the defect while testing a web application still under development — it allowed users to sign in using their Twitter accounts.

He chose to sign in with his Twitter account because he believed the social networking site would prevent the app from being able to access direct messages or see his Twitter password.

“After viewing the displayed web page, I trusted that Twitter would not give the application access to my password and direct messages,” Cerrudo wrote in a blog post. “I felt that my account was safe, so I signed in and played with the application. I saw that the application had the functionality to access and display Twitter direct messages. The functionality, however, did not work, since Twitter did not allow the application to access these messages.”

For the app to gain access, it would have to request proper authorization through the following Twitter web page:

The above page was not displayed to Cerrudo at the time. He had been playing with the app for some time, logging in and out of both it and Twitter to determine its functionality when he discovered the app was displaying all of his direct messages from Twitter.

“This was a huge and scary surprise,” he wrote. “I wondered how this was possible. How had the application bypassed Twitter’s security restrictions? I needed to know the answer.”

He logged in to Twitter to check its application settings. The page said: ‘Permissions: read, write, and direct messages.’

“I couldn’t understand how this was possible, since I had never authorized the application to access my ‘private’ direct messages,” Cerrudo said. “I realized that this was a huge security hole.”

He reported the problem to Twitter on Jan. 16 and it was addressed in less than 24 hours.

“They said the issue occurred due to complex code and incorrect assumptions and validations,” Cerrudo said.

The fix, however, does not appear to be retroactive. The app still had access to Cerrudo’s direct messages until he revoked access personally.

Cerrudo said Twitter’s disclosure policy leaves a lot to be desired — the social network has not issued an alert to its users about the now-fixed security issue.

He said millions of users could be oblivious to the fact that third-party apps had already accessed their private information.

“I love Twitter,” he said. “I use it daily. However, I think Twitter still needs a bit of improvement, especially when it comes to alerting its users about security issues when privacy is affected.”

He suggested users tweet the following:

Twitter shares your DMs without authorization, check third party application permissions  http://bit.ly/UfSizZ #ProtectYourPrivacy (Please RT)

 

 

Post from: SiteProNews: Webmaster News & Resources

Twitter Defect Gave Third-Party Apps Access to Private Data

Most Common Frustrations People Have With Website Designers — and How to Overcome Them

Written by: admin Date of published: . Posted in Google News, Latest News, SEO News, test

Getting your website designed can be a frustrating experience, not only for you, but for your designer as well. Having been at both ends of the process, as a designer and a client, I get that the process is not always easy. Here are some problems you may have experienced and solutions on how to overcome them.

1. Your website designer’s inability to convert your ideas into the perfect website.


This would have to be one of the biggest frustrations experienced by business owners getting online for the first time. It is important to understand that having a website designed is not like getting a brochure created. There are many variations that website designers have to take into consideration, such as ensuring the website:

  • Displays correctly on as many different browsers as possible, including Internet Explorer, Firefox, Safari, Chrome, etc (including older versions of those browsers).
  • Looks good not only on desktop computers with large monitors, but also on laptops, notebooks and Smartphones.
  • Functions properly on all devices. For example, flash animations do not work on iPads and iPhones.
  • Navigation structure is properly set up.
  • The website is not only visitor-friendly, but also search engine-friendly.

The key to overcoming this frustration is to provide your designer with examples of websites that you like and more specifically what components you really want included on your site, for example a specific type of background, special effects, graphic & image layout, number of columns, navigation type, etc. It is also helpful to show websites you do not like and clarify why.

Simply saying to your designer “I want a website that is blue and that has a lot of flair and pizazz” is probably not going to get you exactly what you want. Design is very subjective and what your designer perceives as having flair is most likely different from your idea.

2. Time it takes to get the website designed

Website design process can take time. Designers have hundreds of fonts and millions of colors to choose from. There are many possible layout combinations, graphic components etc.

In most cases, the initial process to get draft layouts completed takes several days. Then, depending on the amount of changes required to those layouts, it can take extra time.

Once the layout is finalized, the designer needs to code the site (do all the behind-the-scenes technical stuff) in order for the website to function properly. This can take a few days or even weeks, particularly if your website requires advanced functionality such as database management, shopping cart installation etc.
In most cases, what slows down the process is the client’s request to make “minor” changes. Sometimes what appears as a “minor” change, is in fact more complex, as it can impact the look and/or function of the whole website.

To ensure your website is up and running as quickly as possible, talk to your designer and work out a schedule of what is going to happen and when. Agree on dates when:

  • You will provide a brief to your designer about the functionality and layout your require.
  • The developer will supply the initial layouts.
  • How long changes will take to the layouts.
  • When you will provide text / images to be included on your site.
  • How long coding and testing will take.

It is also important to advise the designer if you are going to be away on holidays during the website development time or if you have any specific deadlines, such as launch of a new product etc.

Have a schedule in writing and adjust it if need be. Just like building a house, things occasionally crop up and delays happen, so be somewhat flexible and keep the communication open.

3. Time it takes to get changes made after the website is completed

Once your website has been live for a while and you have received feedback or things have changed in your business or industry, you may find you need changes. Unless they are major changes, generally your developer should be able to complete them within three to five business days. However, much will depend on his or her workload at the time.

If the changes are minor and you are not fussed when they are done, then it’s no problem, but if you do need specific updates completed, it may be worthwhile to contact your developer ahead of time and alert them to expect those changes on a particular day. Let them know when you need them finalized, so he/she can work them into his or her schedule.

The other alternative is to get a content management system, which will allow you to update the website yourself. It may initially cost you more to have it set up and you will need to learn how to use it but, in the long run, it may save you time, money and frustration.

4. Having to pay more than what is initially quoted

Most website designers will provide you with a service agreement that outlines exactly what you will get for your money, so make sure you read it before you sign it and ask your developer to clarify anything you do not understand. If you decide half way through the project that you want to have extra functionality added or the design changed completely, expect to pay extra. As I mentioned earlier, what may seem like a minor update may, in fact, have impact on the whole website.

5. Additional expectations

Your website designer cannot read your mind and if you want something included as part of the design or functionality, it is important that you tell your developer upfront. Once your website is completed, saying “but I thought I could update the website myself” is not going to help you. Sure the designer can add extra features, but you will have to pay more.

6. Not coming up on top of search engines

A common request I get from first-time entrepreneurs is to have their website come up on the first page of search engine results as soon as their site is launched.

The only way to do this is to run pay per click marketing campaigns, such as Google Adwords, but there is almost no way that your website can rank highly in organic search results a week after it goes live.

Your website designer can include certain elements such as titles, headings, page names with your keywords in them, but those will only help slightly with how well you rank in search engines.

Please understand that search engines such as Google ask more than 200 questions of each page before they deliver it to someone doing a search. Questions such as:

  • Does the search term appear in the title of the page.
  • Is it in the heading and content of the website.
  • Does it appear in the image alt tags.
  • How many relevant websites link to this page

And many more.

The search engine optimization process takes time — first you need to find the best keywords — keywords that are searched often, but don’t have a lot of competition, and then you need to work them into your website and also build links from other websites to yours. I recommend you leave this to a specialist search engine optimization company. Most web developers will be able to recommend someone reputable.

Unless the contract you sign with your website designer specifically includes search engine optimization, don’t expect your site to rank high when you first launch.

Getting a new website designed can be exciting and fun, but it is critical that you are clear with your expectations and communicate them to your web developer before you start. Do your homework prior to hiring someone — look at his or her previous work, check out testimonials and perhaps even contact his or her previous clients. Also, understand your website designer has most likely been doing such work for a while and has some knowledge about what works on the Internet and what doesn’t. So listen to his or her advice, be flexible with your ideas and you will save yourself a lot of time and frustration.


Ivana Katz can get your business online within seven days. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan or connect with Ivana on Facebook.

Post from: SiteProNews: Webmaster News & Resources

Most Common Frustrations People Have With Website Designers — and How to Overcome Them

Google – One Way or the Other, We’re Gonna Get YOU

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, Social Media News, test

I talk a lot of smack about Google, but I need to come clean with you guys about something. I simply adore the Google Chrome browser for general web surfing. It’s lightweight, highly intuitive, and a downright pleasure to use. However, I never sign into my Google account on Chrome. Google always gripes me out, chastising me by taunting, “You’re missing out!” as soon as I hit the homepage.

At first, I thought this was nothing more than a minor annoyance, but then I learned that Google recently placed a job ad with a description specifically aimed at driving up user sign-in rates. Brian Ussery discovered the listing and reported his findings on his personal blog. The most interesting part of the story, however, is Brian’s uuber-provocative write-up dissecting Big G’s motives.

Looking at the Listing

Brian was smart enough to grab the following screenshot before the Google listing disappeared into the Internet abyss:

It’s a little small, so here’s a close-up of the portion Brian highlighted above:

“The mission of the search growth marketing team is to make that information universally accessible by enabling and educating users around the world to search on Google, search more often, and search while signed-in. Research and analysis has shown that putting Google search access points at the fingertips of users is an effective way of achieving these goals. And the more users that are signed in to Google, the better we can tailor their search results and create a unified experience across all of the Google products that they use.”

Long story short, Google’s so hungry to get you signed in that the company’s willing to pay someone good money to figure out how to convince you. And do you blame ‘em? If you’re signed in, then Google gets the juicy insider info needed to provide super-personalized search results for you, and (as Brian points out) better target ads. Google+, he notes, is a major component of the search giant’s sign-in plan. However, much to the company’s chagrin, the social network has nowhere near the viral likability of rivals such as Facebook and Twitter. G+ is growing, yes, but most of the people who use the service do so for the business benefits alone.

Google’s Catch-22

As Brian pointed out in his post, Google has a serious setback hindering its growth: rival social networks block G from accessing their astronomical database of user-generated content. This lockout is detrimental to Big G’s bottom line. The majority of the blocked content contains valuable personal info that Google would love to use in order to serve relevant ads.

Hence, Google+ jumped to the top of G’s list of priorities. Although the company has a much greater audience reach than Facebook, Facebook has exponentially more personal data on each member. Google+ is a way for Big G to counteract this problem by harvesting more personal data from searchers than it could uncover otherwise.

But Google’s still waiting for that goldmine. James Whittaker, a former development director for Google, wrote about the company’s new direction in a blog post manifesto defending his decision to leave. James grew frustrated with G’s shift from innovator to relentless competitor, and he noted this about the company’s push to make G+ a success:

“A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”

Obviously, Google needed to do something bold to make G+ catch on. The answer? Tie all Google’s offerings together under the umbrella of a verified Google account and focus on forcing sign-ins.

Google: Multiple Services, One Goal

Last January, ZDNet reported that Google was testing the idea of automatically creating a Gmail account and a Google+ profile for people who set up new Google accounts. The author updated the post in November, stating that Google began a full-scale (and very hush-hush) rollout of the new automatic signup feature. This is the statement G’s PR people issued when questioned about the quiet new change:

If you’ve signed up for a Google account any time during the last year or so, you have a Gmail account and a Google+ profile – whether or not you decide to use it. But Google’s not stopping there. According to Google Support, if you want to use Google Play on any of your mobile devices, you’ll need a Google account for that as well. Plus, you’ll need a Google Wallet account tied to your Google account if you want to buy apps or any other paid content.

See what they did there? Google is slowly filling in every possible escape hatch for users who want to avoid signing in. That’s their answer to their whole “lack of personal user data” conundrum. G’s given up on trying to entice you to use its services – the search titan has opted to pursue the easy route instead: leveraging its reach and Internet domination to penetrate every aspect of your online life and quite literally force your hand.


Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the ‘net. Find out more about Nell by visiting her online portfolio at Content by Nell.

Post from: SiteProNews: Webmaster News & Resources

Google – One Way or the Other, We’re Gonna Get YOU

Chance to Win a Free Pass to Pubcon New Orleans

Written by: admin Date of published: . Posted in Latest News, SEO News, test

Interested in getting a free pass to Pubcon New Orleans? We’re giving away a free ticket (valued at $1799). Check out the forum thread today to get all the details on how you can win. But hurry – time is running out!

Read more here.

The post Chance to Win a Free Pass to Pubcon New Orleans appeared first on SEO Chat.

SEO Plus Infographics


Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, test

Search engine optimization (SEO) has long relied on quality Web content — written text — to boost the Google rankings of websites. Visual images were never a priority. While most online surfers are more visual- than content-driven, and the right images certainly help with retention rates, these images did nothing to help with SEO.

Infographics have changed the landscape of how SEO works. Infographics are small, engaging, visual lures that vastly appeal to online readers. They can lead a story, or sometimes even be a story themselves. If you depend on an SEO company to take care of your website, there’s a good chance it doesn’t properly incorporate infographics when designing and updating your site.

Beyond the Big Picture

SEO works with infographics when the image provides data (which is really content hidden within an image). A great example is a map detailing percentages, or an image featuring a list of truly low prices. Depending on your business, there are a number of data-rich infographics that can be created. For example, a tax attorney can list exact percentages his average customer has saved in the past year.

You might be thinking these types of infographics are a hybrid of image and content, and you’re right. You get the best of both worlds by drawing in content-weary readers with an image while still having the opportunity to get your SEO words carefully placed. There’s rarely any black and white in the world, and knowing how to work the gray area is a must. Realize the world of possibilities and take advantage of work that’s already been completed.

Where to Get Your Data

It seems like there has been research completed on everything under the sun. You can take advantage of this research and how it relates to your business. Make sure you choose a reputable source and research findings that are truly beneficial to your customer base. However, you probably have other figures at your disposal.
Using your own market research, via focus groups or summarized evaluations, gives you a little more credibility. Some consumers might not care about overall results from a nationwide study, but they’ll care what you have done for other customers. If you have binders of information in storage, it’s time to dust them off for use in your next infographic.

Get Techy

Don’t think infographics are boring, static images. They can be interactive and use the latest advances in Flash. Your audience may be more engaged with an image they can converse with, but be careful when treading into this territory. Ensure your Flash-driven infographic has been tested on every platform and doesn’t have a tendency to slow down usability.

Responsive design isn’t just a trend; it’s a necessity. Your web designer should be checking every aspect of your site works on even the most obscure platform. With new gadgets consistently flooding the market, this can be a tough challenge. However, if you don’t prioritize response design with infographics (and everything else), you’re probably losing customers.

The Seedy Side of Infographics

There are a few tactics that some people are using to abuse infographics and SEO. For example, linking an infographic to an unrelated site is a favorite. You, of course, won’t be doing this, but such practices make some consumers wary. SEO is serious business, and if there’s a way to try to manipulate the system, you can bet it’s happening. Keep this in mind when you consciously incorporate SEO into your infographics. Make sure the infographic matches what it’s linked to, because even an honest mistake can read as spam. Be honest, be responsively interactive and start looking beyond content with SEO.


Michelle is an aspiring writer with a passion for blogging. She enjoys writing about a vast variety of topics and loves that blogging gives her the opportunity to publicly voice her thoughts and share advice with an unlimited audience.

Post from: SiteProNews: Webmaster News & Resources

SEO Plus Infographics


Sneaky Footer Links and Other Footer Abuses That Google Dislikes

Written by: admin Date of published: . Posted in Google News, Latest News, SEO News, test

In my 18 SEO Killers article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn’t explain what I meant by them. I didn’t mean that it’s bad to have any links in the footer of your website. But there are many specific types of footer links that Google’s Panda/Penguin filters do seem to have a problem with. In fact, it’s not always just links in the footer that can cause problems, but abuse of the footer area in general.

Let’s face it, most of your site visitors are never going to see stuff that is way, way, way down. Especially when there’s some visual indication that the page has ended. When a reasonable person sees your company address, copyright notice, and phone number at the bottom, they assume that’s all there is.

Is It for People or Search Engines?

If your pages still have a bunch of stuffed content or links below the normal viewing area, there’s a good chance you (or someone on your behalf) placed them there just for search engines. In fact, you probably don’t want the visitors to notice what’s down there. And who could blame you – most of the time it looks like crap! In fact, back in the old days you probably would have done it invisibly by making the text or links the same color as the background.

But today we all know that blatantly hidden content or links is just asking for trouble. So why don’t we think the same way about links and/or text that are so far down the page where most people won’t see them? Their specific placement at the bottom is not much different from actually making them invisible. Surely the intent is the same.

I’ve run across at least 5 footer abuse issues:

  • Content well below the fold.
  • Keyword phrases placed in the footer.
  • Lists of keyword-stuffed links in the footer.
  • Footer links that use different anchor text from the main navigation.
  • Links from other sites’ footers.

Let’s look at each of these in more detail.

Content Well Below the Fold

This is an old technique usually implemented because the website designer or perhaps the CEO simply doesn’t like text on the page. They believe that web pages look more aesthetically pleasing when they’re visual. Yet they know search engines need content to provide some context as to what the page is all about so they compromise by putting some way below the fold.

And for many years this seemed to work perfectly fine. The search engines got content and the designers got their fancy-schmancy look. Well, guess what? People like content, too! And Google knows this just as well as you do. So they finally cracked down on pages where the text content was placed where the average person was unlikely to see it. Most of the time when I see this technique being used, the footer content is fairly keyword stuffed. But I believe it may still get discounted because it’s way down below the fold, even if it’s the best written, most relevant content in the world.

Recommendation: If you’ve been doing something like this on your site for whatever reason, I’d highly recommend removing the content altogether if it’s keyword stuffed and spammy sounding. If it’s professionally written, then redesign the page itself so that there’s an area where people can read it. They really do want to know what your site is all about! In many cases, you don’t need 250 words (or any particular amount). Just a few sentences at the top of your pages is often plenty to ‘provide context for both people and search engines.

Lists of Keyword Phrases Placed in the Footer

I’ve seen these range from just one keyword phrase…

…to an entire list of keyword phrases. Some are even so bold as to explain to both people and search engines that what they’re listing is just keywords:

There’s obviously no reason other than search engines to do stuff like this on your website. And again, like most techniques that got Pandalized/Penguinized, they may have worked at one point, but Google got smarter.

Recommendation: If you’re doing this, STOP! If those words are important to explain what the page is all about, then they should be featured in the page content itself. If they’re not relevant, then that particular page of your site shouldn’t show up in Google for those keywords anyway because it’s a bad user experience.

Keyword-Stuffed Links in the Footer

This can range from just a few extra footer links to hundreds of them. Many times they’re just on the home page, but sometimes they’re on every page. The theory behind this technique is that people mistakenly believe that the home page of a site has some special power to pass extra link popularity to the pages linked from it. So they try to increase the rankings of some pages that would otherwise be buried by linking to them in the footer.

In some cases, the pages they link to are simply doorway pages and not even a real part of the site (yes, in 2013 even!) with the only link to them in the footer. Often they link to auto-generated, keyword-stuffed junk pages that don’t even make sense. The scary thing is, I’ve seen reputable companies do this as a way to pick up additional keyword traffic that they wouldn’t otherwise get. The problem is that today’s Google may not just ignore or penalize the bad pages, but could potentially penalize the entire site. Even if you’re linking to the real pages of your site in the footer, if they’re not a duplicate of what you’re linking to in your main global navigation they could be suspected of being there for search engines only – especially if they’re keyword stuffed.

Recommendation: Of course it’s fine to simply repeat what’s in your top navigation down in your footer so that people don’t have to scroll all the way to the top to get around. It’s only when you’ve got a lot more going on downstairs than upstairs that it may cause Google problems. Obviously, if you’re linking in your footer to auto-generated pages, you need to remove those links (and their resulting pages) ASAP. If you’re linking to actual pages of your site that aren’t already contained within your global navigation – WHY? If they’re truly important pages, you should be linking to them from the global navigation. If you’re just trying to push some extra internal link popularity to them, you may be doing the exact opposite. By linking to so-o-o-o many pages of your site, you’re giving every page of your site less link popularity because you’re spreading it too thinly. And if you feel it’s a great way to get new pages crawled and indexed, you’d be much better served by submitting an auto-generated XML sitemap to Google using your Webmaster Tools account.

Footer Links That Use Different Anchor Text From the Main Navigation

We all know that in the past Google has given lots of weight to anchor text (the words in the clickable part of a link). Therefore, some people duplicate the links contained within their top global navigation in their footer, but with different anchor text. I can’t say for sure if this is a problem in and of itself, but chances are it could set off some red flags with Google. Even more so if the anchor text is repetitive or keyword stuffed from link to link. The fact that those particular keywords are being used where fewer people will see could certainly look suspicious.

Recommendation: Keep the anchor text fairly similar to what’s in the global navigation, if not totally the same.

Links From Other Sites’ Footers

This type of footer link isn’t on your own site, but on someone else’s. Many sites will sell links, but they don’t want them to be prominently featured because they don’t want their users clicking away to someone else’s site. So they stick them way down in their footer, usually in a fairly light text and/or small font. In other cases, the business owners own lots of different sites, so they link to them all in the footer. Many of the latter sites seem to exist only in order to cross-link to other sites. Again, while this may have worked like a charm in the past, it’s most likely going to cause you grief today.

Recommendation: Of course it’s fine to link to your own sites where it makes sense within your other sites, so don’t worry about that. But if you don’t want to link prominently to them, it’s likely not a link that Google will want to count for anything. And of course if you’ve paid for links from other websites’ footers, you’d be better off having them removed at this point. There’s rarely a good explanation for a tiny link in someone’s footer other than strictly for fake link popularity purposes.

In general, I like to think that my advice on footer links and footer content is common sense. However, I was consulting with someone the other day who told me that there were two schools of thought about it. She had spoken with another SEO firm who told her it was a good thing! Rest assured that there are not two legitimate schools of thought on this topic. Anytime you’re doing something on your site that you hope real people don’t
actually see, it’s “web spam” plain and simple. Thankfully, Google has finally figured out how to combat most of it.

If you’ve lost a good percentage of your targeted Google traffic, review the footer area of your site to ensure that you’re not abusing it.


Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area
since 1995. Follow her on Twitter @JillWhalen. If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!

Post from: SiteProNews: Webmaster News & Resources

Sneaky Footer Links and Other Footer Abuses That Google Dislikes

The Changing Face of Campaign Management

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, Social Media News, test

Few aspects of running a successful business have changed more drastically in the last few years than campaign management. More specifically, the content included in campaign management has shifted from a traditional distribution platform and into the world of mobile marketing.

Content marketing has always been a process filled with trial and error. That is truer today than ever, especially with new trends that have recently emerged and additional strategies on the horizon for 2013. Those people who can identify these trends and learn from them have a great opportunity to position themselves for success. Those who cannot identify the trends and fail to learn from their mistakes are doomed to be left behind.

The changing landscape

In the past, campaign management was much more broadly focused than it has become. The goal was to get your brand in front of as many people as possible. With the landscape transitioning toward not just a mobile environment but a social one, these methods are no longer able to guarantee the same type of success. The message itself — that your brand or product is the solution to a customer’s problem or needs — has not necessarily changed. The delivery method, on the other hand, has changed drastically.

Campaign management has focused on a variety of different areas. Promotion through social networks like Facebook and Twitter allows users to share information about a product more easily than they’ve been able to in the past. Likewise, targeted e-mails designed for mobile devices allows those customers to carry your message with them wherever they go.

One of the key components to successful campaign management in a mobile environment is the identification of unique buyer personas. Accurate customer analysis can help you more easily identify why a specific type of person is more likely to be interested in your brand over that of a competitor’s and vice versa. It can help you identify why your brand is most likely to be important to a particular segment of the population and how your product can help make their lives better.

New trends for a New Year

The continued use of social media marks one of the biggest continuing trends throughout the campaign management landscape. Ten years ago, it was common for every brand, product or service to have its own website. Now, many brands focus primarily on Facebook pages and dedicated Twitter profiles to spread their message. Companies will continue to focus on building loyalty-based relationship with customers. As in all relationships, however, those companies must realize a relationship is a two-way street. The customer needs to have the ability to opt out of any aspect of a relationship they don’t like, enjoy or actively agree with, including campaign delivery methods like e-mails and SMS text messages.

The face of campaign management has always evolved naturally over time, but it has never evolved as quickly or as drastically as it has in the past few years. To succeed in the ever-changing landscape, you and your company need to identify not only where the industry is, but where it is going. Failure to do so will result in your brand being left behind as customers flock to those who are more accurately able to meet their needs and desires in a new, mobile world.


Joseph Baker has worked in the business world for more than 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. He is also an avid blogger and inbound marketer, with published topics ranging from social media trends to search media metrics and algorithmic trends.

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The Changing Face of Campaign Management