Delete your pages and rank higher in search – Index bloat and technical optimization 2019

Written by: admin Date of published: . Posted in test

If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages.

I know, crazy, right? But hear me out.

We all know Google can be slow to index content, especially on new websites. But occasionally, it can aggressively index anything and everything it can get its robot hands on whether you want it or not. This can cause terrible headaches, hours of clean up, and subsequent maintenance, especially on large sites and/or ecommerce sites.

Our job as search engine optimization experts is to make sure Google and other search engines can first find our content so that they can then understand it, index it, and rank it appropriately. When we have an excess of indexed pages, we are not being clear with how we want search engines to treat our pages. As a result, they take whatever action they deem best which sometimes translates to indexing more pages than needed.

Before you know it, you’re dealing with index bloat.

What is the index bloat?

Put simply, index bloat is when you have too many low-quality pages on your site indexed in search engines. Similar to bloating in the human digestive system (disclaimer: I’m not a  doctor), the result of processing this excess content can be seen in search engines indices when their information retrieval process becomes less efficient.

Index bloat can even make your life difficult without you knowing it. In this puffy and uncomfortable situation, Google has to go through much more content than necessary (most of the times low-quality and internal duplicate content) before they can get to the pages you want them to index.

Think of it this way: Google visits your XML sitemap to find 5,000 pages, then crawls all your pages and finds even more of them via internal linking, and ultimately decides to index 30,000 URLs. This comes out to an indexation excess of approximately 500% or even more.

But don’t worry, diagnosing your indexation rate to measure against index bloat can be a very simple and straight forward check. You simply need to cross-reference which pages you want to get indexed versus the ones that Google is indexing (more on this later).

The objective is to find that disparity and take the most appropriate action. We have two options:

  1. Content is of good quality = Keep indexability
  2. Content is of low quality (thin, duplicate, or paginated) = noindex

You will find that most of the time, index bloat results in removing a relatively large number of pages from the index by adding a “NOINDEX” meta tag. However, through this indexation analysis, it is also possible to find pages that were missed during the creation of your XML sitemap(s), and they can then be added to your sitemap(s) for better indexing.

Why index bloat is detrimental for SEO

Index bloat can slow processing time, consume more resources, and open up avenues outside of your control in which search engines can get stuck. One of the objectives of SEO is to remove roadblocks that hinder great content from ranking in search engines, which are very often technical in nature. For example, slow load speeds, using noindex or nofollow meta tags where you shouldn’t, not having proper internal linking strategies in place, and other such implementations.

Ideally, you would have a 100% indexation rate. Meaning every quality page on your site would be indexed – no pollution, no unwanted material, no bloating. But for the sake of this analysis, let’s consider anything above 100% bloat. Index bloat forces search engines to spend more resources (which are limited) than needed processing the pages they have in their database.

At best, index bloat causes inefficient crawling and indexing, hindering your ranking capability. But index bloat at worst can lead to keyword cannibalization across many pages on your site, limiting your ability to rank in top positions, and potentially impacting the user experience by sending searchers to low-quality pages.

To summarize, index bloat causes the following issues:

  1. Exhausts the limited resources Google allocates for a given site
  2. Creates orphaned content (sending Googlebot to dead-ends)
  3. Negatively impacts the website’s ranking capability
  4. Decreases the quality evaluation of the domain in the eyes of search engines

Sources of index bloat

1. Internal duplicate content

Unintentional duplicate content is one of the most common sources of index bloat. This is because most sources of internal duplicate content revolve around technical errors that generate large numbers of URL combinations that end up indexed. For example, using URL parameters to control the content on your site without proper canonicalization.

Faceted navigation has also been one of the “thorniest SEO challenges” for large ecommerce sites, as Portent describes, and has the potential of generating billions of duplicate content pages by overlooking a simple feature.

2. Thin content

It’s important to mention an issue introduced by the Yoast SEO plugin version 7.0 around attachment pages. This WordPress plugin bug led to “Panda-like problems” in March of 2018 causing heavy ranking drops for affected sites as Google deemed these sites to be lower in the overall quality they provided to searchers. In summary, there is a setting within the Yoast plugin to remove attachment pages in WordPress – a page created to include each image in your library with minimal content – the epitome of thin content for most sites. For some users, updating to the newest version (7.0 then) caused the plugin to overwrite the previous selection to remove these pages and defaulted to index all attachment pages.

This then meant that having five images per blog post would lead to 5x-ing the number of indexed pages with 16% of actual quality content per URL, causing a massive drop in domain value.

3. Pagination

Pagination refers to the concept of splitting up content into a series of pages to make content more accessible and improve user experience. This means that if you have 30 blog posts on your site, you may have ten blog posts per page that go three pages deep. Like so:

  • https://www.example.com/blog/
  • https://www.example.com/blog/page/2/
  • https://www.example.com/blog/page/3/

You’ll see this often on shopping pages, press releases, and news sites, among others.

Within the purview of SEO, the pages beyond the first in the series will very often contain the same page title and meta description, along with very similar (near duplicate) body content, introducing keyword cannibalization to the mix. Additionally, the purpose of these pages is for a better browsing user experience for users already on your site, it doesn’t make sense to send search engine visitors to the third page of your blog.

4. Under-performing content

If you have content on your site that is not generating traffic, has not resulted in any conversions, and does not have any backlinks, you may want to consider changing your strategy. Repurposing content is a great way to maximize any value that can be salvaged from under-performing pages to create stronger and more authoritative pages.

Remember, as SEO experts our job is to help increase the overall quality and value that a domain provides, and improving content is one of the best ways to do so. For this, you will need a content audit to evaluate your own individual situation and what the best course of action would be.

Even a 404 page that results in a 200 Live HTTP status code is a thin and low-quality page that should not be indexed.

Common index bloat issues

One of the first things I do when auditing a site is to pull up their XML sitemap. If they’re on a WordPress site using a plugin like Yoast SEO or All in One SEO, you can very quickly find page types that do not need to be indexed. Check for the following:

  • Custom post types
  • Testimonial pages
  • Case study pages
  • Team pages
  • Author pages
  • Blog category pages
  • Blog tag pages
  • Thank you pages
  • Test pages

To determine if the pages in your XML sitemap are low-quality and need to be removed from search really depends on the purpose they serve on your site. For instance, sites do not use author pages in their blog, but still, have the author pages live, and this is not necessary. “Thank you” pages should not be indexed at all as it can cause conversion tracking anomalies. Test pages usually mean there’s a duplicate somewhere else. Similarly, some plugins or developers build custom features on web builds and create lots of pages that do not need to be indexed. For example, if you find an XML sitemap like the one below, it probably doesn’t need to be indexed:

  • https://www.example.com/tcb_symbols_tax-sitemap.xml

Different methods to diagnose index bloat

Remember that our objective here is to find the greatest contributors of low-quality pages that are bloating the index with low-quality content. Most times it’s very easy to find these pages on a large scale since a lot of thin content pages follow a pattern.

This is a quantitative analysis of your content, looking for volume discrepancies based on the number of pages you have, the number of pages you are linking to, and the number of pages Google is indexing. Any disparity between these numbers means there’s room for technical optimization, which often results in an increase in organic rankings once solved. You want to make these sets of numbers as similar as possible.

As you go through the various methods to diagnose index bloat below, look out for patterns in URLs by reviewing the following:

  • URLs that have /dev/
  • URLs that have “test”
  • Subdomains that should not be indexed
  • Subdirectories that should not be indexed
  • A large number of PDF files that should not be indexed

Next, I will walk you through a few simple steps you can take on your own using some of the most basic tools available for SEO. Here are the tools you will need:

  • Paid Screaming Frog
  • Verified Google Search Console
  • Your website’s XML sitemap
  • Editor access to your Content Management System (CMS)
  • Google.com

As you start finding anomalies, start adding them to a spreadsheet so they can be manually reviewed for quality.

1. Screaming Frog crawl

Under Configuration > Spider > Basics, configure Screaming Frog to crawl (check “crawl all subdomains”, and “crawl outside of start folder”, manually add your XML sitemap(s) if you have them) for your site in order to run a thorough scan of your site pages. Once the crawl has been completed, take note of all the indexable pages it has listed. You can find this in the “Self-Referencing” report under the Canonicals tab.

screenshot example of using Screaming Frog to scan through XML sitemaps

Take a look at the number you see. Are you surprised? Do you have more or fewer pages than you thought? Make a note of the number. We’ll come back to this.

2. Google’s Search Console

Open up your Google Search Console (GSC) property and go to the Index > Coverage report. Take a look at the valid pages. On this report, Google is telling you how many total URLs they have found on your site. Review the other reports as well, GSC can be a great tool to evaluate what the Googlebot is finding when it visits your site.

screenshot example of Google Search Console's coverage report

How many pages does Google say it’s indexing? Make a note of the number.

3. Your XML sitemaps

This one is a simple check. Visit your XML sitemap and count the number of URLs included. Is the number off? Are there unnecessary pages? Are there not enough pages?

Conduct a crawl with Screaming Frog, add your XML sitemap to the configuration and run a crawl analysis. Once it’s done, you can visit the Sitemaps tab to see which specific pages are included in your XML sitemap and which ones aren’t.

example of using Screaming Frog to run a crawl analysis of an XML sitemap

Make a note of the number of indexable pages.

4. Your own Content Management System (CMS)

This one is a simple check too, don’t overthink it. How many pages on your site do you have? How many blog posts do you have? Add them up. We’re looking for quality content that provides value, but more so in a quantitative fashion. It doesn’t have to be exact as the actual quality a piece of content has can be measured via a content audit.

Make a note of the number you see.

5. Google

At last, we come to the final check of our series. Sometimes Google throws a number at you and you have no idea where it comes from, but try to be as objective as possible. Do a “site:domain.com” search on Google and check how many results Google serves you from its index. Remember, this is purely a numeric value and does not truly determine the quality of your pages.

screenshot example of using Google search results to spot inefficient indexation

Make a note of the number you see and compare it to the other numbers you found. Any discrepancies you find indicates symptoms of an inefficient indexation. Completing a simple quantitative analysis will help direct you to areas that may not meet minimum qualitative criteria. In other words, comparing numeric values from multiple sources will help you find pages on your site that contain a low value.

The quality criteria we evaluate against can be found in Google’s Webmaster guidelines.

How to resolve index bloat

Resolving index bloat is a slow and tedious process, but you have to trust the optimizations you’re performing on the site and have patience during the process, as the results may be slow to become noticeable.

1. Deleting pages (Ideal)

In an ideal scenario, low-quality pages would not exist on your site, and thus, not consume any limited resources from search engines. If you have a large number of outdated pages that you no longer use, cleaning them up (deleting) can often lead to other benefits like fewer redirects and 404s, fewer thin-content pages, less room for error and misinterpretation from search engines, to name a few.

The less control you give search engines by limiting their options on what action to take, the more control you will have on your site and your SEO.

Of course, this isn’t always realistic. So here are a few alternatives.

2. Using Noindex (Alternative)

When you use this method at the page level please don’t add a site-wide noindex – happens more often than we’d like), or within a set of pages, is probably the most efficient as it can be completed very quickly on most platforms.

  • Do you use all those testimonial pages on your site?
  • Do you have a proper blog tag/category in place, or are they just bloating the index?
  • Does it make sense for your business to have all those blog author pages indexed?

All of the above can be noindexed and removed from your XML sitemap(s) with a few clicks on WordPress if you use Yoast SEO or All in One SEO.

3. Using Robots.txt (Alternative)

Using the robots.txt file to disallow sections or pages of your site is not recommended for most websites unless it has been explicitly recommended by an SEO Expert after auditing your website. It’s incredibly important to look at the specific environment your site is in and how a disallow of certain pages would affect the indexation of the rest of the site. Making a careless change here may result in unintended consequences.

Now that we’ve got that disclaimer out of the way, disallowing certain areas of your site means that you’re blocking search engines from even reading those pages. This means that if you added a noindex, and also disallowed, Google won’t even get to read the noindex tag on your page or follow your directive because you’ve blocked them from access. Order of operations, in this case, is absolutely crucial in order for Google to follow your directives.

4. Using Google Search Console’s manual removal tool (Temporary)

As a last resort, an action item that does not require developer resources is using the manual removal tool within the old Google Search Console. Using this method to remove pages, whole subdirectories, and entire subdomains from Google Search is only temporary. It can be done very quickly, all it takes is a few clicks. Just be careful of what you’re asking Google to deindex.

A successful removal request lasts only about 90 days, but it can be revoked manually. This option can also be done in conjunction with a noindex meta tag to get URLs out of the index as soon as possible.

Conclusion

Search engines despise thin content and try very hard to filter out all the spam on the web, hence the never-ending search quality updates that happen almost daily. In order to appease search engines and show them all the amazing content we spent so much time creating, webmasters must make sure their technical SEO is buttoned up as early in the site’s lifespan as possible before index bloat becomes a nightmare.

Using the different methods described above can help you diagnose any index bloat affecting your site so you can figure out which pages need to be deleted. Doing this will help you optimize your site’s overall quality evaluation in search engines, rank better, and get a cleaner index, allowing Google to find the pages you’re trying to rank quickly and efficiently.

Pablo Villalpando is a Bilingual SEO Strategist for Victorious. He can be found on Twitter @pablo_vi.

The post Delete your pages and rank higher in search – Index bloat and technical optimization 2019 appeared first on Search Engine Watch.

10 Best Messaging Apps for Large Group Communications

Written by: admin Date of published: . Posted in test

Maintaining clear communication within a team is a necessary element for the successful completion of any task in an organization. Also, keeping all the team members well informed about any update within the business enterprise is an important task. An enterprise always looks for better team communication solutions and writing emails for each and every update is tedious as well as outdated. 

Chat simplifies and makes communication seamless between members of an organization. Thus, most enterprises are using safe and efficient chat apps that ensure quick communication. These applications help in organizing team tasks in a more efficient manner. They also help in ensuring continuous collaboration while providing a platform to exchange ideas and peer reviews. 

Business chat apps have thus become important for deployment in almost every organization. Choosing the right one, however, is a major concern since there are numerous apps available in the market. Keep on reading to learn about the best business chat apps for team collaboration. 

Top messaging apps created for handling and managing large group communication are:

1. Kaizala: Microsoft Kaizala offers seamless onboarding of a large network of employees, vendors, suppliers, and consumers, ensuring effective communication. Users can engage in 1:1 chat as well as group chats. There is no limitation on the number of members that can be added to a group, making it perfect for communication across big networks. The inbuilt action cards can be used to assign jobs, track attendance, conduct quick polls and surveys, and much more. The app provides enterprise level security and encryption and is compatible with both Android and iOS. 

2. Telegram: Telegram is a secure messaging app that sends messages for free by using mobile data or a wi-fi connection. Its biggest plus point is security and encryption for all media, including chats, groups. The app is supported on all devices and is available on Windows, Android, iOS, and Linux. 

3. Troop Messenger: Troop messenger is a professional messaging app that is used for team collaboration. It’s a comprehensive instant messaging app specially designed for business purposes, is user-friendly, and has all kinds of contemporary features that help in upgrading team communication to the next level. It has numerous amazing features like audio call, video call, groups, screen sharing, end-to-end encryption, pin users, and much more.     

4. Google Hangouts: One of the most famous apps is Google Hangouts. This messaging platform is specially built for teams. It enables a team to get their work done in the simplest manner in one place and allows for direct messages, group conversations, and team collaboration. It also provides an option for threaded conversations that makes chats easy to track. Thus, noting task progress and task follow up becomes simple.

5. Basecamp: This is a project management app that offers a simple set up for organizations and is accessible on both phone and browser. It has amazing tools such as colleague message and chat, document and file creation and uploading, regular group check-in, and much more. 

6. Podio: A project management and collaboration app that helps in creating the right focus and clarity that an organization needs to get work done in the best way. It offers fast and easy communication, a customized structure for easy operation, an action-oriented overview, a centralized work hub, and robust workflow. 

7.  EZ Talks: This app has enhanced productivity with rich video collaboration features such as file & screen sharing, interactive whiteboard, HD video & audio, instant messaging, video webinar, and much more. It offers trusted web and video conferencing solutions. EZ Talks has cloud and on-premise software along with diverse features like HD video/audio chat, IM screenshot, etc. The app also offers integrated, high-quality video conferencing. 

8. Redbooth: Helps in organizing and managing an organization’s work in a seamless manner. Redbooth aids in managing tasks and communication so that projects get completed in the fastest and easiest manner. It also helps in organizing, communicating, and visualizing an organization’s tasks. 

9. Flowdock: An app that helps in consolidating your conversations in one place. Flowdock is made to solve problems, help prioritize work, provide search across teams, and much more. Among other services, it can be used as a team chat room. 

10. Grove IRC: This app has a special archive feature. The chats are archived and easily searchable. There is an option for turning off logging for certain channels if you prefer. 

Tools capable of handling and managing large group communication are vital for enterprises of all sizes. The above noted apps provide exactly that. They enhance communication, improve productivity and help organizations better connect to employees, suppliers, vendors and the end consumer.


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Rajarshi focuses his writing efforts on the business space, covering content related to organizational efficiency, startup ecosystem and is currently researching on productivity apps that helps enterprises communicate better top down.

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Running a Brick and Click Business

Written by: admin Date of published: . Posted in test

Brick and mortar vs. eCommerce — it’s a debate that seems to have no end. Brick and mortar people will argue the merits of having an in-person presence, while eCommerce fans will tout their global reach and lower cost of operation. What if there was a way to have the best of both worlds?

Enter brick and click businesses. 

What are Brick and Click Businesses? 

Brick and click, also known as click and mortar, are businesses that utilize a physical location while also establishing a strong online shop and presence. 

A true brick and click business goes beyond simply having a storefront and online shop, by taking an omnichannel approach that seamlessly blends their retail and online experiences. This means having a consistent brand online and off, giving customers an easy journey from shopping cart to purchase, and using in-depth analytics to ensure eCommerce and retail operations are as streamlined and effective as possible.

Becoming a Brick and Click Business

Whether you’re currently brick and mortar or strictly eCommerce, becoming a brick and click business is possible. Even better, the path to becoming a brick and click involves both sides so heavily that the journey should be pretty straightforward whether you’re starting on or offline. 

To make your transition to brick and click as easy as possible, Fundera has created this helpful visual that will give you a breakdown on brick and click, as well as best practices!

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How to do Link Building for your eCommerce SEO without getting Burnt

Written by: admin Date of published: . Posted in test

Linking building is a hotly debated topic by e-commerce SEO services, with the main point of contention centering around risk versus reward.

One thing has always been abundantly clear; Google will burn your e-commerce site if they discover your efforts to manipulate the search results with link building.

Back in the day, the focus was on quantity over quality, and e-commerce SEO services heavily automated their backlink building to churn out thousands of backlinks every week.

A few algorithm updates later and we find that modern-day Google is a lot more discerning about what it considers to be a quality backlink.

Google has gotten better at ignoring low-quality backlinks, so negative SEO strategies have less chance of attracting a manual penalty.

However, it does pay to ensure your backlink profile is as clean as possible because high-quality links still play an important role when it comes to Google deciding where a website will rank.  

Reputable e-commerce SEO services will ensure that only quality backlinks are acquired, but before any backlinking strategy is implemented, it’s essential that an audit is conducted on the site.

The inspection will show you where you stand with your SEO and provide insight into how well your backlinking efforts are holding up.

Here’s how to do an e-commerce SEO audit, so you know if your site stacks up with regards to backlinks right now.

How to Do an E-commerce Site Audit

A well-built SEO friendly website relies on more than just backlinks to achieve higher rankings in the search results pages. However, the fact remains, if there are tons of low-quality backlinks pointing at your site, it could very well be the reason you are tanking in the search results.

Review Your Backlink Profile

 A backlink profile will provide data about every link pointing to your site, but you will need access to a tool to find them.

Ahrefs provides an online tool which offers many e-commerce SEO services, but it can also be used to monitor a site’s backlink profile and comes with what is considered the most comprehensive dataset in the industry. Use Ahrefs site explorer to find information on your backlinks. You can monitor a single section of your site, such as your blog, but selecting “.domain” will provide a report on every URL of your website.

Go over your report to see if there may be links that are worth disavowing. Check the anchor text. Branded anchor texts are authoritative for ranking, but if you see many links with irrelevant anchor text, then it could be the result of a negative SEO attack.

Spikes in link acquisition, followed by sudden dips, may also be indicative of a spam attack. Keep an eye out for those, as it may be worthwhile to your rankings to spend some time in the disavow tool to remove them.

Once you have a good idea about the quality of the backlinks you already have then it’s time to get to work at improving your profile. If your site is new, then you won’t have any, but even if your website is years old and well established, more quality backlinks are never a bad thing.

Use the following tips to build quality links using strategies which won’t get your site burned from the SERPs.

How to Run a Sustainable Backlinking Campaign

1. Reach out to Sites in Related Niches

Sites which are in related niches to your online e-commerce store are some of the best backlinks you can get. Domain Authority is considered by many e-commerce SEO services to be a made up thing, but it can still be used as an indicator of quality.

Reach out to the owners and send out a nicely worded email asking for a link. This strategy won’t work unless the link you are asking for will provide value to their readers.

Another strategy you can use is to find broken backlinks pointing to the site from which you would like a link. Alert the owner of the website to the broken link and let them know that you have a high-quality page they could use as a replacement.

 Site owners always appreciate a heads up about faults with their site, and they are more likely to provide you with a link out of gratitude. 

2. Guest Posting

Guest posting gets a bad rap, but that’s because most people are doing it wrong. The negative reputation of guest posting comes from sites which use the strategy to swap reciprocal links, which is an unnatural way to build them.

Google doesn’t have a problem with guest posting. If you know of sites operating in your niche, and you know the readers of the other sites could benefit from your information, then there is nothing wrong with a guest post.

A guest posting strategy will work best when done in moderation, and your posts are spread out over many different sites.

3. Create More Content

Websites (not just e-commerce sites) with blogs have, on average, 434% more indexed pages than websites without a blog. 

More content on your site means more opportunities to get indexed and ranked for relevant keywords. Also, if your website is regularly updated, the Google bots will have more reason to return and index your fresh content.

As the cycle repeats, you will find that you can rank for more and more keywords, and your site will grow in authority.

Having more content also gives other site owners something to link out to, and over time, you will find that your e-commerce site is attracting links naturally, which are the best kind.

As a further incentive for you to grow your content, 47% of buyers viewed 3 to 5 pieces of content before engaging further with an organization. 

4. Work with Influencers

People talk about stuff they see on the internet, and they also put much stock in what an influencer has to say about a product. 

 Most influencers have blogs, and with the right incentive, you can convince them to put in a good word for your products.

Check out YouTube and Instagram for influencers operating in your niche. Once you find them, reach out and ask them if they would like to create a sponsored post about your product.

Of course, unless you’re budget allows, you are looking for up and coming influencers who haven’t yet reached the level where they can demand huge sums for their work.

With a bit of research, you will find a few influencers who will be happy to promote your site for a small fee or even a free sample of your product. Be sure to follow all the guidelines for working with influencers, because you don’t want to run afoul of Google or the FTC.

5. Don’t Participate in PBNs or Buy Links

Private blog networks (PBNs) are a huge industry, but for long term profitability, they are a risky venture. PBNs are a network of blogs you use to create artificial links to a site to increase its ranking potential.

There are ways to hide a PBN from Google, but it’s getting harder every day, and then you have the hassle of managing an extensive network of sites.

When Google finds a PBN, they are happy to deindex every piece of content, which cuts off the flow of ranking juice to your site. You also risk a manual penalty if Google deems you guilty of artificially inflating your search results. 

Buying links is also risky because most links you purchase will be placed on low-quality sites or PBNs in danger of being discovered by Google.

In Conclusion

Backlinks will be an important ranking factor for many years to come, if not forever. Using e-commerce SEO services which practice white hat link building strategies exclusively is the best way to ensure the long-term profitability of your e-commerce site.


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Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.

The post How to do Link Building for your eCommerce SEO without getting Burnt appeared first on SiteProNews.

5 Things Husband & Wife Duos Do to Successfully Run a Business Together

Written by: admin Date of published: . Posted in test

While you might be thinking that having your real life partner as your professional partner will be great, there are pitfalls that can lead to a failed company and the end of your relationship. Keeping your business and your relationship running smoothly relies on a number of tactics that involves both members of your team. If you’re currently running a company with your partner, or plan to start one in the near future, check out some of these top tips that will help you run a profitable, thriving endeavor together.

1. Make Time to Unplug

You don’t want to transform your relationship from one that was about the two of you to one that is strictly about work. There should be some time every single day for both of you to unplug. You need to distance yourself from work responsibilities and sometimes, even from each other. Consider prioritizing tasks work typically takes you away from and keeping your free time completely free. Turn off your phone and ignore your email for a little while every day. When you both have some time off together, reinforce the love and common ground that first brought you together by doing non-work-related things just for fun. 

2. Separate and Mostly Equal

Working together means separating responsibilities and taking on the tasks that play to your strengths. There’s no need for both of you to be working on the same departments if one of you is significantly better at it! It also prevents one person from trying to do everything themselves and saves you from stepping on each other’s toes and causing unnecessary tension. Some people are just better at the analytical, efficient elements, while others prefer handling the more creative, messy, idea-driven parts of the company. Delegation is one of the most important strategies of a successful business.

You may also want to consider creating physical separation as well. Giving each partner their own workspace helps you avoid distractions when you’re at your most stressed out and prevents any fights that are born out of frustration with your partner’s habits.

3. Keeping Communication Open

Your partner can’t read your mind — especially not after you’ve separated out tasks and created your own personal workspaces. Daily meetings to discuss important progress, point out new trends in your industry, bring up concerns, and explore new ideas are an essential part of open communication. These types of meetings allow your partner to weigh in and expand on ideas you’re toying with, develop preemptive strategies for any growing problems, and give each of you a chance to catch up on aspects of the business that may not be in your purview.

You can also discuss life plans outside of the professional during these times and ensure you have a set part of every day to prioritize things like doctor’s appointments, grocery shopping, paying bills, and more. You may want to take this a step forward and end each meeting with a little bit of gratitude for each other. Just throw out one compliment or point out a single instance in the past day that made you grateful for your partner. 

4. Putting the Business in a Prenup

Whether you started the business together or one of you came on board later, creating a game plan for its sale, its dissolution, or the unfortunate circumstance of divorce is crucial. You don’t want to be caught off-guard in any of these situations.

Many women today are starting companies right out of college (fashion and social media management is especially lucrative), and are bringing their husbands on board after the fact. When things happen that threaten a business, emotions get involved and bad decisions are inevitable. Ensure everyone gets a fair share of the work they put in by designing an exit strategy when everyone is calm and rational. These plans can evolve and change as the business and relationship do.

5. How to Help Even When You’re Not Part of the Business

No matter who is running the business, there are parts of your life that are unrelated to it that still need to be addressed. With ambitious women starting companies and entering the workforce, oftentimes established gender roles need to be turned on their heads. It doesn’t really matter who’s the one managing day to day operations, picking up the slack at home can make a difference. 

Organizing childcare, tackling household chores, organizing and paying bills, and keeping an eye on your partner’s mental health are all essential ways you can have a hand in establishing a successful operation without being directly involved in the business.

Success as a Team

If you’ve decided that you are better together, don’t let minor arguments or disagreements dissuade you. Through the roughest moments in your relationship and the toughest times in your business, you must believe that staying together can keep you strong. Learn forgiveness and give your partner the benefit of the doubt for things said during a heated argument. Your love for each other and your business will only grow!


avatar

Katie Tejada is a writer, editor, and former HR professional. She enjoys writing about events, travel, decorating trends, and innovations for the home, but also covers developments in HR, business communication, recruiting, and CRM solutions.

The post 5 Things Husband & Wife Duos Do to Successfully Run a Business Together appeared first on SiteProNews.

Four cool keyword research tools you can use for free now

Written by: admin Date of published: . Posted in test

Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning.

Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it!

Another reason why I love keyword research is that it’s a highly creative process. There is never such a thing as “enough tools” when it comes to keyword research. Each data source and the way the data is presented brings something new to the table. Sometimes when I feel stuck, all I need is to play with a new keyword intelligence tool.

With that in mind, I decided to create a roundup of free (and freemium) keyword research tools, i.e. those tools you can run right now, without the need to pay first.

Some of those tools are freemium (meaning you can pay for the upgrade) but all of them are quite usable for free (which is what I recommend doing first before deciding if you need to upgrade). Finally, I am not going to include obvious tools like Google Ads Keyword Planner and Google Search Console as I am sure SEW readers are well aware of.

New tools inspire new tactics which is what I hope you’ll end up with.

1. Rank Tracker: Aggregated keyword suggestions from multiple sources

(Freemium)

Rank Tracker free version gives you access to its keyword research feature that uses around 20 different keyword research sources, including Google Ads Keyword Planner, Google Suggest,Wordtracker, SEMRush and more.

Rank Tracker is a downloadable tool and you do have to provide your name and email to start downloading. Other than that, the installation takes seconds, and running it won’t kill your browser.

The free version includes keyword analysis feature helping you to discover most promising keywords to include into your content strategy. These metrics include:

  • Monthly search volume (according to Google)
  • PPC competition
  • Keyword difficulty that reflects the estimated level of organic competition of each query.

…keywords with the Keyword Difficulty score below 60 are the hardest to find but the easiest to rank for. When accompanied by a considerable and steady number of searches, they become perfect keywords to optimize your pages for. You may also have a look at KEI, visibility, and CPC parameters for a deeper analysis.

Rank Tracker keyword research tool you can use for free

You can export the whole list into an Excel file to play further.

The premium features include collaboration, cross-tool reporting, task scheduler, multiple projects, etc.

You can see the full list of features you’ll get free access to here.

2. Answer The Public: Google Suggest driven questions and more

(Freemium)

Answer The Public is a completely free keyword research tool that requires no registration. It uses Google Suggest data to discover questions, comparison-based queries and keywords containing prepositions.

Answer The Public allows to view the data in two ways: Visualization (i.e. a mindmap) and Data:

Answer The Public keyword research tool you can use for free

You can also export all the results in a CSV file or save any visualization as a PNG file.

The recently launched premium version allows you to target keywords by location, compare data and add team members for collaboration.

You can see the version comparison here.

Tip: You can also use this tool to upload your Answer The Public spreadsheet to add Google search volume to each question. This will help you focus on those questions that are often being searched in Google.

3. Text Optimizer: Related concepts and terms

(Freemium)

Text Optimizer is the semantic analysis tool helping you identify related concepts behind each topic or query. It uses Google’s search snippets to analyze the keyword context to come up with related concepts and entities that help Google understand and classify the topic.

Text Optimizer keyword research tool you can use for free

Text Optimizer is both content optimization and research tool helping you direct your whole content creation process.

Don’t get misled though: It’s not about stuffing your content with the suggested terms. Use the tool for deeper topic understanding and as a writing aid.

The premium version allows to use geo-targeting, build whole sentences to help you in writing and access your historic records.

You can see it in action here.

4. Kparser: Clustered keyword suggestions

(Freemium)

Kparser is a freemium tool that runs the whole keyword analysis for free, without requiring registration. You won’t be able to export the keyword list unless you upgrade but you can use the keyword filters to the left to group and cluster your list by a common modifier.

Kparser combines multiple keyword sources including Google Trends, Ebay, Amazon, Google Trends, and YouTube.

Kparser keyword research tool you can use for free

It’s a somewhat basic approach to keyword clustering but it’s nonetheless nice to have completely for free as it helps to discover more queries to optimize for.

The premium features include unlimited searches, geo-targeting and more.

Read more about Kparser here.

Bonus: Analyze keyword performance

(Free trial)

Finteza is a nice affordable alternative to Google Analytics with huge focus on conversion optimization and monetization.

One of its highly useful feature is search analysis section showing you which keywords brought most clicks to your site. It’s a great way to identify more queries to focus on:

Finteza keyword performance analysis tool with free trial

If you select any of the queries and keep browsing the site, you’ll see data related to that keyword only, e.g. its conversion rate, associated conversion funnel analysis and user demographics. Finteza also recently added retargeting feature allowing you to serve specific content based on the initial referral or engagement.

You can read more on Finteza’s traffic analytics here.

Which keyword research tools do you know that are usable free of charge? Please share yours in the comments!

The post Four cool keyword research tools you can use for free now appeared first on Search Engine Watch.

Four cool keyword research tools you can use for free now

Written by: admin Date of published: . Posted in test

Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning.

Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it!

Another reason why I love keyword research is that it’s a highly creative process. There is never such a thing as “enough tools” when it comes to keyword research. Each data source and the way the data is presented brings something new to the table. Sometimes when I feel stuck, all I need is to play with a new keyword intelligence tool.

With that in mind, I decided to create a roundup of free (and freemium) keyword research tools, i.e. those tools you can run right now, without the need to pay first.

Some of those tools are freemium (meaning you can pay for the upgrade) but all of them are quite usable for free (which is what I recommend doing first before deciding if you need to upgrade). Finally, I am not going to include obvious tools like Google Ads Keyword Planner and Google Search Console as I am sure SEW readers are well aware of.

New tools inspire new tactics which is what I hope you’ll end up with.

1. Rank Tracker: Aggregated keyword suggestions from multiple sources

(Freemium)

Rank Tracker free version gives you access to its keyword research feature that uses around 20 different keyword research sources, including Google Ads Keyword Planner, Google Suggest,Wordtracker, SEMRush and more.

Rank Tracker is a downloadable tool and you do have to provide your name and email to start downloading. Other than that, the installation takes seconds, and running it won’t kill your browser.

The free version includes keyword analysis feature helping you to discover most promising keywords to include into your content strategy. These metrics include:

  • Monthly search volume (according to Google)
  • PPC competition
  • Keyword difficulty that reflects the estimated level of organic competition of each query.

…keywords with the Keyword Difficulty score below 60 are the hardest to find but the easiest to rank for. When accompanied by a considerable and steady number of searches, they become perfect keywords to optimize your pages for. You may also have a look at KEI, visibility, and CPC parameters for a deeper analysis.

Rank Tracker keyword research tool you can use for free

You can export the whole list into an Excel file to play further.

The premium features include collaboration, cross-tool reporting, task scheduler, multiple projects, etc.

You can see the full list of features you’ll get free access to here.

2. Answer The Public: Google Suggest driven questions and more

(Freemium)

Answer The Public is a completely free keyword research tool that requires no registration. It uses Google Suggest data to discover questions, comparison-based queries and keywords containing prepositions.

Answer The Public allows to view the data in two ways: Visualization (i.e. a mindmap) and Data:

Answer The Public keyword research tool you can use for free

You can also export all the results in a CSV file or save any visualization as a PNG file.

The recently launched premium version allows you to target keywords by location, compare data and add team members for collaboration.

You can see the version comparison here.

Tip: You can also use this tool to upload your Answer The Public spreadsheet to add Google search volume to each question. This will help you focus on those questions that are often being searched in Google.

3. Text Optimizer: Related concepts and terms

(Freemium)

Text Optimizer is the semantic analysis tool helping you identify related concepts behind each topic or query. It uses Google’s search snippets to analyze the keyword context to come up with related concepts and entities that help Google understand and classify the topic.

Text Optimizer keyword research tool you can use for free

Text Optimizer is both content optimization and research tool helping you direct your whole content creation process.

Don’t get misled though: It’s not about stuffing your content with the suggested terms. Use the tool for deeper topic understanding and as a writing aid.

The premium version allows to use geo-targeting, build whole sentences to help you in writing and access your historic records.

You can see it in action here.

4. Kparser: Clustered keyword suggestions

(Freemium)

Kparser is a freemium tool that runs the whole keyword analysis for free, without requiring registration. You won’t be able to export the keyword list unless you upgrade but you can use the keyword filters to the left to group and cluster your list by a common modifier.

Kparser combines multiple keyword sources including Google Trends, Ebay, Amazon, Google Trends, and YouTube.

Kparser keyword research tool you can use for free

It’s a somewhat basic approach to keyword clustering but it’s nonetheless nice to have completely for free as it helps to discover more queries to optimize for.

The premium features include unlimited searches, geo-targeting and more.

Read more about Kparser here.

Bonus: Analyze keyword performance

(Free trial)

Finteza is a nice affordable alternative to Google Analytics with huge focus on conversion optimization and monetization.

One of its highly useful feature is search analysis section showing you which keywords brought most clicks to your site. It’s a great way to identify more queries to focus on:

Finteza keyword performance analysis tool with free trial

If you select any of the queries and keep browsing the site, you’ll see data related to that keyword only, e.g. its conversion rate, associated conversion funnel analysis and user demographics. Finteza also recently added retargeting feature allowing you to serve specific content based on the initial referral or engagement.

You can read more on Finteza’s traffic analytics here.

Which keyword research tools do you know that are usable free of charge? Please share yours in the comments!

The post Four cool keyword research tools you can use for free now appeared first on Search Engine Watch.

Four cool keyword research tools you can use for free now

Written by: admin Date of published: . Posted in test

Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning.

Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it!

Another reason why I love keyword research is that it’s a highly creative process. There is never such a thing as “enough tools” when it comes to keyword research. Each data source and the way the data is presented brings something new to the table. Sometimes when I feel stuck, all I need is to play with a new keyword intelligence tool.

With that in mind, I decided to create a roundup of free (and freemium) keyword research tools, i.e. those tools you can run right now, without the need to pay first.

Some of those tools are freemium (meaning you can pay for the upgrade) but all of them are quite usable for free (which is what I recommend doing first before deciding if you need to upgrade). Finally, I am not going to include obvious tools like Google Ads Keyword Planner and Google Search Console as I am sure SEW readers are well aware of.

New tools inspire new tactics which is what I hope you’ll end up with.

1. Rank Tracker: Aggregated keyword suggestions from multiple sources

(Freemium)

Rank Tracker free version gives you access to its keyword research feature that uses around 20 different keyword research sources, including Google Ads Keyword Planner, Google Suggest,Wordtracker, SEMRush and more.

Rank Tracker is a downloadable tool and you do have to provide your name and email to start downloading. Other than that, the installation takes seconds, and running it won’t kill your browser.

The free version includes keyword analysis feature helping you to discover most promising keywords to include into your content strategy. These metrics include:

  • Monthly search volume (according to Google)
  • PPC competition
  • Keyword difficulty that reflects the estimated level of organic competition of each query.

…keywords with the Keyword Difficulty score below 60 are the hardest to find but the easiest to rank for. When accompanied by a considerable and steady number of searches, they become perfect keywords to optimize your pages for. You may also have a look at KEI, visibility, and CPC parameters for a deeper analysis.

Rank Tracker keyword research tool you can use for free

You can export the whole list into an Excel file to play further.

The premium features include collaboration, cross-tool reporting, task scheduler, multiple projects, etc.

You can see the full list of features you’ll get free access to here.

2. Answer The Public: Google Suggest driven questions and more

(Freemium)

Answer The Public is a completely free keyword research tool that requires no registration. It uses Google Suggest data to discover questions, comparison-based queries and keywords containing prepositions.

Answer The Public allows to view the data in two ways: Visualization (i.e. a mindmap) and Data:

Answer The Public keyword research tool you can use for free

You can also export all the results in a CSV file or save any visualization as a PNG file.

The recently launched premium version allows you to target keywords by location, compare data and add team members for collaboration.

You can see the version comparison here.

Tip: You can also use this tool to upload your Answer The Public spreadsheet to add Google search volume to each question. This will help you focus on those questions that are often being searched in Google.

3. Text Optimizer: Related concepts and terms

(Freemium)

Text Optimizer is the semantic analysis tool helping you identify related concepts behind each topic or query. It uses Google’s search snippets to analyze the keyword context to come up with related concepts and entities that help Google understand and classify the topic.

Text Optimizer keyword research tool you can use for free

Text Optimizer is both content optimization and research tool helping you direct your whole content creation process.

Don’t get misled though: It’s not about stuffing your content with the suggested terms. Use the tool for deeper topic understanding and as a writing aid.

The premium version allows to use geo-targeting, build whole sentences to help you in writing and access your historic records.

You can see it in action here.

4. Kparser: Clustered keyword suggestions

(Freemium)

Kparser is a freemium tool that runs the whole keyword analysis for free, without requiring registration. You won’t be able to export the keyword list unless you upgrade but you can use the keyword filters to the left to group and cluster your list by a common modifier.

Kparser combines multiple keyword sources including Google Trends, Ebay, Amazon, Google Trends, and YouTube.

Kparser keyword research tool you can use for free

It’s a somewhat basic approach to keyword clustering but it’s nonetheless nice to have completely for free as it helps to discover more queries to optimize for.

The premium features include unlimited searches, geo-targeting and more.

Read more about Kparser here.

Bonus: Analyze keyword performance

(Free trial)

Finteza is a nice affordable alternative to Google Analytics with huge focus on conversion optimization and monetization.

One of its highly useful feature is search analysis section showing you which keywords brought most clicks to your site. It’s a great way to identify more queries to focus on:

Finteza keyword performance analysis tool with free trial

If you select any of the queries and keep browsing the site, you’ll see data related to that keyword only, e.g. its conversion rate, associated conversion funnel analysis and user demographics. Finteza also recently added retargeting feature allowing you to serve specific content based on the initial referral or engagement.

You can read more on Finteza’s traffic analytics here.

Which keyword research tools do you know that are usable free of charge? Please share yours in the comments!

The post Four cool keyword research tools you can use for free now appeared first on Search Engine Watch.