The Benefits of Java Development for Small Businesses

Written by: admin Date of published: . Posted in test

Java, one of the most popular programming languages in existence, has stood the test of time as a solution for software development even when more than two decades have passed since it was first introduced. Maybe that’s because people know the benefits of using Java for large enterprises. However, there are also plenty of advantages to applying it to small businesses and projects as well.

If you own or lead small business and are thinking of partnering with a Java development company to create your next project, consider Java’s benefits — and learn why more than 180,000 companies around the world use the language. 

1. It’s highly flexible

Many companies choose Java development services because the language has a number of portable features. For example, it’s platform-independent, meaning it can run on many different platforms without major alterations such as code recompilation. 

It’s also an ideal choice for small businesses that intend to grow because projects are scalable and migratable to different environments, such as the cloud. 

2. You can build a variety of products

Java is a general-purpose programming language, so it can be used for a wide variety of application domains. From graphical user interface (GUI) desktop applications and backend website development to Android apps and games, Java developers can apply the language to an enormous range of products. 

For small businesses getting their feet wet in the software market, this means that you can work with a single Java development company to create many different types of products without having to search for talent elsewhere.

3. It has strong testing features

Bug- and error-free products are essential for any business, but for a startup or a small-scale organization, they’re often necessary for survival. The smallest glitch could derail your entire operation! The language facilitates precise testing that helps Java developers identify errors and holes and improves the user experience overall. There are plenty of tools that assist with the Java testing process, helping run unit tests, requirement tests, integration tests, functional tests, and more. JUnit, TestNG, and Selenium are some of the most widely-used tools.

4. It can accommodate many users

Java is able to handle a large number of users simultaneously without slowing down the product. This is an important feature for smaller organizations that may find that their apps and websites expand after their launches — they will need to be able to accommodate different levels of users at any point.  

5. It’s secure

When using Java development services, you can be sure the language is secure. In fact, it was created with a focus on security from the very beginning. Its compiler, runtime environment, and interpreter are all built to prevent hacking, malware, and other attacks. 

Java developers can use features such as bug-detection, encryption and authentication tools, garbage collection, and code management to help prevent security threats and other issues from interfering with product creation. 

6. Development is quick

Small businesses need a fast turnaround on their products. Often, Java development outsourcing can mean a shorter time to market, and the language itself offers features to speed up the process. Application programming interfaces (APIs) improve the functionality of products, and coding time is shortened due to the simplicity of the code itself.

7. Java has a large following and community

Given Java’s popularity and seniority among programming languages, it’s no surprise that it has a large following. A well-established community of experts means that there are numerous resources and plenty of support available. 

Small businesses can also find nearly limitless possibilities when searching for a Java development company to work on their projects, and Java developers, in turn, have access to a wide range of tools and guidance. 

Those include libraries and frameworks, as well as other developers who can assist with troubleshooting and offer advice via forums and other platforms.

8. The language is constantly improving

Java is one of the most mature programming languages available, but that doesn’t mean it’s beyond improvement. It’s frequently being updated with new features to offer an even better experience for programmers and users alike. This is important for businesses of all sizes, who need to stay up to date with the latest tools and technologies. 

For example, the recently released Java 13 includes text blocks in previews, which gives Java developers greater control over the format, and the ability to release unused storage with the Z Garbage Collector, among other enhancements.

The language of choice for many developers, Java can help your small business create limitless products. Its flexibility, range of applications, security, testing features, quick development, community, and frequent improvements are just some of the ways an organization can benefit from using the language, whether you’re looking to build a banking platform or a gaming app. 


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15 Tried and tested bookmarklets for SEOs to improve productivity

Written by: admin Date of published: . Posted in test

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization.

In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and I still firmly believe that bookmarklets have a place in a search marketer’s repertoire.

So, I’ve hunted through the mass of useful and useless bookmarklets and found 15 of the most useful that you can start using right now to save time, smash your deadlines and make you an unstoppable force.

What is a bookmarklet?

Well, bookmarklets have pretty much been around since the inception of JavaScript in 1995. In short, they are tiny scripts packed into a bookmark that perform a command within a browser to add a little nugget of functionality. 

In other words, they perform similar actions to chrome extensions without the crippling browser slowness and they rock.

How do you install bookmarklets?

It’s super easy. 

Copy the bookmarklet script you’ve found, right-click on your bookmark bar (or press CTRL + D or CMD + D on mac), click ‘add page’:

Then paste the code into the ‘URL’ field, name it whatever you like and click ‘save’:

Done.

The bookmarklets below are all hyperlinked meaning you can simply drag them into your bookmark bar.

Try it out:

The following code will perform a Wikipedia search for any text you have highlighted on any web page. Pop it in your bookmark bar and highlight any word on this page and then click the bookmarklet in your bookmark bar:

Drag this into bookmark bar:

Wikithis

Script:

javascript:(function() {function se(d) {    return d.selection ? d.selection.createRange().text : d.getSelection()s = se(document); for (i=0; i<frames.length && !s; i++) s = se(frames[i].document); if (!s || s=='') s = prompt('Enter%20search%20terms%20for%20Wikipedia',''); open('https://en.wikipedia.org' + (s ? '/w/index.php?title=Special:Search&search=' + encodeURIComponent(s) : '')).focus();})();

Cool right?

Now I’ve converted you to bookmarklet love, here are 15 of the best bookmarklets for SEOs. Some you will use on the regular while others you might not use for a while. I’ve included all my favorites, the ones that I find myself using regularly.

Note: Although I’ve tested and used every one of these, some popup blockers might affect how each bookmarklet works. If it’s not working, check your adblocker.

1. View cached versions of this URL with Wayback Machine

If the URL you once visited doesn’t exist anymore, has been deleted by a foolish colleague or you need to look back at the contents of an old page to inform a 301 redirect, this one is really useful.

Drag this link to bookmark bar:

Wayback

Script: 

javascript:location.href='https://web.archive.org/web/*/'+location.href

 

2. List every link on the page

Short, sweet, mega useful. One-click and get all hyperlinks from a web page in a window. I use this regularly in combination with screaming frog for super fast insight.

Drag this link to bookmark bar:

Listlinks

Script:

javascript:(function(){ var a = ''; for (var ln = 0; ln < document.links.length; ln++) { var lk = document.links[ln]; a += ln + ': <a href=\'' + lk + '\' title=\'' + lk.text + '\'>' + lk + '</a><br>\n'; }; w = window.open('', 'Links', 'scrollbars,resizable,width=400,height=600'); w.document.write(a); })();

3. Show cookies

I’ve had clients in the past with serious cookie issues that have impacted site security, international targeting and even crawling! This is a one-click action to see all content associated with cookies the site is running.

Drag this link to bookmark bar:

Cookies

Script:

javascript:document.cookie='';function hjK(S4p){D3p=/; /g;return S4p.replace(D3p, '<br><br>');}if(document.cookie.length<1){alert('No cookie from this site!')}else{with((na=open('','','')).document){write(hjK('Cookie for '+document.title.link(window.location.href)+', dd. '+new Date()+'<hr>'+document.cookie));close()}}

4. Last modified

This one will alert the last modified date of each document and each frameset, along with the names and the locations of each frame in a dialogue box. Ideal for competitor research and auditing.

Drag this link to bookmark bar:

Lastmod

Script:

javascript:javascript:function Lmi(w,p){var i,t='';for(i=0;i<w.frames.length;i++)t+=Lmi(w.frames[i],p+'    ');return(p+w.document.lastModified+' '+w.location+' '+(w.name?(' ('+w.name+')'):'')+'\n'+t);}alert('Last modified:\n\n'+Lmi(window,''));

 

5. Instantly extract URLs from SERPs

The simplest bookmarklet for downloading SERP URLs. Set your google settings to return 100 results and you can grab the top 100 results for any query with one click. Combine it with your favorite crawler and you’ve got some great analysis tools.

Drag this link to bookmark bar:

ExtractSERP

Script:

javascript:var a = document.getElementsByTagName('a'), arr = '';for(var i=0; i<a.length; i++) if (a[i].ping && !a[i].href.includes('google'))arr +=('<p>' + a[i].href + '</p>');var newWindow = window.open();newWindow.document.write(arr);newWindow.document.close();

 

6. Audit internal duplicate content

Auditing duplicate content can be time-consuming if there’s a lot. Use this bookmark as part of your audit to check snippets of content you believe to be unnecessarily duplicated. Copy and paste the snippet into the dialogue box and see roughly how often it appears across the site with a simply search operator.

Drag this link to bookmark bar:

Checkdupe

Script:

javascript:(function() {var targetUrl = 'https://www.google.com/search?q=';new Promise(setQuery => {var input = window.prompt('Enter your query:');if (input) setQuery(input); }).then(query =>window.open(targetUrl + 'site:' + location.hostname + ' "' + query + '"')); })();

7. Load page speed insight for current URL

Instantly load the URL that you’re viewing into page speed insights. If you want this to work with the homepage of the site each time change the window.location. to window.location.host in the code below.

Drag this link to bookmark bar:

Speedcheck

Script:

javascript:location.href='https://search.google.com/structured-data/testing-tool/u/0/#url='+window.location

 

8. Instant index check

This will only save you a few seconds but I use this bookmarklet a lot to start troubleshooting why a page isn’t doing well. The script will conduct a search using the ‘site:’ which should return the exact URL in the first result if indexed.

Drag this link to bookmark bar:

Isthisindexed?

Script:

javascript:(function(){ window.open('http://www.google.co.uk/search?q=site%3A'+encodeURIComponent(location.href))})();

 

9. Clear your cache in fewer clicks

Change three clicks to one with an instant opener for the clearing browsing data. Most used when you’re testing a development or need to replicate a bug to report.

Drag this link to bookmark bar:

Cachemeoutside

Script:

chrome://settings/clearBrowserData

 

10. Keyword stuffing checker

Instantly check the number of times a word occurs on a page. This one is really good for checking keyword stuffing during an audit and being able to efficiently give stats.

Drag this link to bookmark bar:

Checkstuffing

Script:

javascript:(function(){var T={},W=[],C=0,s,i; function F(n){var i,x,a,w,t=n.tagName;if(n.nodeType==3){a=n.data.toLowerCase().split(/[\s\(\)\:\,\.;\<\>\&\'\"]/);for(i in a)if(w=a[i]){w=" "+w;T[w]=T[w]?T[w]+1:1;++C;}}if(t!="SCRIPT"&&t!="STYLE")for(i=0;x=n.childNodes[i];++i)F(x)}F(document);for(i in T)W.push([T[i],i]);W.sort(function(a,b){var x=b[0]-a[0];return x?x:((b[1]<a[1])?1:-1)}); s="<h3>"+C+" words</h3>";for(i in W)s+=W[i][0]+":"+W[i][1]+"<br>";with(open().document){write(s);close()}})()

 

11. Instant visibility & domain analysis

Instantly chuck the site into your favorite SEO tool. My go-to has always been Ahrefs. I use this daily as part of competitor analysis and content auditing.

Drag this link to bookmark bar:

Metrics

Script:

javascript:location.href='https://ahrefs.com/site-explorer/overview/v2/subdomains/recent?target='+encodeURIComponent(location.hostname + location.pathname)

To use this with other tools, replace the URL inside the single quotes with the following: 

  • Semrush: https://www.semrush.com/info/
  • Majestic: https://majestic.com/reports/site-explorer?folder=&q=
  • Moz: https://analytics.moz.com/pro/link-explorer/overview?site=

 

12. Change link anchors to full URLs

Super effective for backlink analysis. Being able to see the quality of outbound links on a page at a glance is really useful for auditing. I’ve used this on multiple occasions to illustrate poor out linking to colleagues and clients.

Drag this link to bookmark bar:

Anchortohref

Script:

javascript:(function(){var i,c,x,h; for(i=0;x=document.links[i];++i) { h=x.getAttribute("href"); x.title+=" " + x.innerHTML; while(c=x.firstChild)x.removeChild(c); x.appendChild(document.createTextNode(h)); } })()

 

13. Check structured data for the current page

Check your schema markup against a competitor with this one-click bookmarklet which instantly opens the page URL in google’s structured data tester.

Drag this link to bookmark bar:

StrucData

Script:

javascript:location.href='https://search.google.com/structured-data/testing-tool/u/0/#url='+window.location

 

14. Instant Meta display

I know there are a ton of extensions that will do this for you but this is an instant dialogue box that will display useful meta content for the page URL.

Drag this link to bookmark bar:

Meta

Script:

javascript:(function(){var url = document.location; var meta = document.getElementsByTagName('meta'); var found = 'Not Found'; var title = document.title;var output = '';output = '\n\n##### Page Title #####\n\n'+title+'\n\n\n####META DATA####\n\n';if(meta.length>0){ }for (i=0; i<meta .length; i++) {if(meta[i].getAttribute('name')!=null){output += '\''+meta[i].getAttribute('name')+'\''+'\n'+meta[i].getAttribute('content')+'\n\n';}else if(meta[i].getAttribute('property')!=null){output += '\''+meta[i].getAttribute('property')+'\''+'\n'+meta[i].getAttribute('content')+'\n\n';}}alert(output)})();

 

15. Broken image checker

Identify broken links instantly, no scrolling through, no inspect element, no screaming frog. Get a simple dialogue box with the broken image URL (I broke this one with inspect element to illustrate).

Drag this link to bookmark bar:

Checkimages

Script:

javascript:(function()%7Bvar ims%3Ddocument.images, brokenCount%3D0, brokenURLs%3D"", text, i%3B for(i%3D0%3Bi<ims.length%3B%2B%2Bi) if (! (ims%5Bi%5D.naturalHeight %7C%7C ims%5Bi%5D.fileSize > 0)) %7B %2B%2BbrokenCount%3B brokenURLs %2B%3D "URL: " %2B ims%5Bi%5D.src %2B "%5Cn"%3B %7D%3B text %3D brokenCount %2B " broken image" %2B (brokenCount%3D%3D1%3F"":"s")%3B if(brokenCount) alert(text %2B ":%5Cn%5Cn" %2B brokenURLs)%3B else alert("No broken images.")%3B %7D)()

 

Awesome bookmarklet resources

Final thoughts

Being natural problem solvers, negotiators, project managers, instigators, copywriters, web devs and many other things an SEO finds themselves falling into to get their work done, I strongly advise you to create a folder on your bookmark bar and stack as many script nuggets as you can.

Please share your favorite bookmarklets in the comments below so we can all benefit from them!

Happy scripting ”</p

The Truth About WordPress Blogs: Tips and Tools

Written by: admin Date of published: . Posted in test

If you are thinking about starting your own blog, one of the most important things you need to do, apart from producing great content, is to choose the right CMS. In that case, your best option would be WordPress. Sure, there are other alternatives, but WordPress is by far the most powerful platform. In fact, it powers 34% of the entire Internet, which is an insane number, but it also goes to show that it has something to offer for everyone, and if you’re a blogger, it offers pretty much everything. From building your website or blog, adding specific functionalities and features, to publishing it, WordPress has all the tools that you will ever need.

For instance, it offers ready-made solutions for Ecommerce stores, as well as a ton of useful themes and plugins which enable you to customize your blog down to the very last detail, without having to know all the ins and outs of design, SEO, hosting, or coding. With that in mind, let’s take a look at some of the best WordPress tips and tools you can use to make your blogging experience as smooth as possible.

1. Pick the Right Hosting Provider

To make your blog accessible to your potential audience, it needs to go online, and for that, you are going to need to pick a hosting provider. This may seem like a no-brainer, because you need something to keep your blog alive, and any solution can do that, right? Well, not quite. For example, if you pick the cheapest hosting provider, and your blog experiences a huge surge of traffic because you’ve been killing the content game, it might not be able to handle it. 

According to Velvetjobs, you also want a provider that will enable your blog to load faster as well, and so far, the best solution has been Bluehost. It offers WordPress-specific hosting plans, which will spare you from much of the hassle. 

2. Choose an SEO Plugin

SEO is what allows Google and other search engines to understand and rank your blog and its content, which means that it is absolutely essential. However, it can seem a bit too technical and complicated, especially if you are a beginner. Fortunately, WordPress offers a ton of plugins which allow you to add different functionalities to your blog that you would otherwise have to build from scratch. When it comes to SEO plugins, you should look no further than Yoast SEO. 

According to Resumewriters, using Yoast SEO plugin has enabled them to boost their revenue by 23%, simply because they were able to improve their ranking in a relatively short time. Last, but not least, five million installations and 25,000 five-star reviews should be more than enough to convince you to start using this plugin. 

3. Choose the Right Theme for Your Blog

As in the case of plugins, there are plenty of WordPress themes you can choose from, both free and premium. One of the best things about WordPress is that it allows you to try out a demo for each theme. Once you see how it looks and feels applied to your content, you can decide whether it’s the right choice for your blog or not. While getting a free theme might be tempting, premium ones are well worth the investment and will tick more of the right boxes. Always choose a theme which is responsive, because of Google’s mobile-first indexing, which relies on mobile user experience as a ranking factor. 

Also, avoid themes that come packed with different features, because they can drastically cut down your site speed. Pick one which is sleek and streamlined, and then choose the plugins you will add to it down the line. 

4. Make Your Images Smaller

Having great written content on your blog is a must, but in order to make your posts even more effective, you need to infuse them with some eye-catching images. While this is not an issue nowadays, you will run into another problem, and that is slow loading times. High-resolution images are usually to blame here, because they can take forever to load, especially on mobile, which is why you should try and make them smaller. And by smaller, we don’t necessarily mean downsizing them, but compressing them into smaller file sizes. 

You can use Photoshop for this if you can afford it, but there are cheaper, as well as free solutions out there which can do more of the same, such as Kraken.io, which does a great job every single time. 

5. Start Using Google Analytics

In order to see how your posts are doing, where most of your traffic is coming from, as well as to figure out if your marketing campaign is effective or not, you need to start relying on analytics tools, and the best one for the job is Google Analytics. It allows you to track a whole range of different metrics and captures plenty of insights that can help you improve your blogging efforts. Now, you can use the application itself inside your browser, or you can install a WordPress plugin called MonsterInsights which will enable you to make use of full Google Analytics functionality for free. 

6. Stick with Less Plugins

As we have mentioned before, plugins enable you to expand the functionality of your blog or website in a relatively easy way. However, as useful as they are, plugins can slow down the performance of your website if you have installed too many of them, or if you have picked a theme which comes with a ton of pre-installed plugins. Also, too many plugins can turn into a serious security risk, especially those which aren’t updated very often or which have been discontinued. While plugins are reviewed by WordPress for security, you should also look at user reviews in order to inform yourself about their quality.

Conclusion

As you can see, WordPress makes things pretty easy for you if you are a blogger. We hope that these tips and tools will prove to be helpful and useful and that you will be able to grow your audience as a result in no time. Good luck!


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Isabell Gaylord is known to the best essay writer in the sphere of web-development and promoting famous and many people find her articles helpful. She also contributes a lot of her work to uk essays. Find Isabell on Twitter.

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Three Cash Flow Tips from Small Business Accounting Experts

Written by: admin Date of published: . Posted in test

Just about every business has times when orders are coming in the door fast and furious, and other times when work slows to a crawl. But what happens when seasonal cash flow cycles happen several times a year – and not just during the traditional summer or holiday seasons? For tax and finance professionals, managing spikes in demand – and making sure that seasonal business cash flow remains stable – is a year-round exercise. Below, tax and accounting professionals explain how they keep their businesses on an even keel in spite of the swings in business.

Add new services to stay busy all year

“In the accounting business, your revenue chart basically looks like a hockey stick,” says Ernie Mayhorn, owner of Capital Tax Solutions in Carson City, Nev., of his business’s various peak demand periods. His business has a range of clients: “everyone from kids with new jobs to million-dollar corporations,” he explains. That means Ernie isn’t just busy around the traditional April 15 tax filing deadline. He also helps clients navigate tax extension deadlines, corporate tax filings, and quarterly tax payments all year-round.

“You’re dead calm through the winter and into February, then things spike in March,” Ernie says. “Then it’s calm again until September and October, when business taxes and late filers come around.” 

To even out the “hockey stick” revenue cycles, Ernie finds money-making opportunities for slow periods. Ernie has added new services that are less affected by tax deadlines, such as payroll accounting and financial and retirement planning. “We want to offer a complete package of services to current clients but also bring in new ones,” he says. 

Plan for payroll year-round

Getting staffed up for tax season is what drove Amber León, founder of PEAR Accounting Solution in Napa, Calif. to explore a line of credit. The good news was that the accounting business she’d started as a single mom was growing; the bad news was that the added cost of a new employee squeezed PEAR’s cash flow. “I was working a lot, yet I couldn’t pay myself,” Amber recalls. Today, with six part-time employees, she uses a line of credit to cover seasonal business expenses like additional payroll.

Tina Garza, founder of Accountingprose in Denver, wants her team to be able to handle the extra work if the business hits `a growth spurt – like clients who need help at tax time or want new services like payroll accounting. In 2012, Tina was a one-person shop; today, she has 10 employees. 

Adding employees is really the only way to respond to accounting deadlines – but it also means taking care of payroll no matter what curveballs are thrown at her business. She relies on a line of credit to pay for new hires while waiting for client payments. “I don’t see us slowing down anytime soon,” Tina says.

Account for payment delays

Because the ups and downs of tax time also affect his clients, Ernie sometimes needs to be flexible when waiting for payments. “People are really stretched when tax bills are due, so being able to carry over their invoices for a month or two can really help them,” he says. That’s another way his line of credit comes in handy, since he can pay bills even if client payments are delayed. “I don’t want to miss out on opportunities to win someone’s business,” he says.

Ernie, Amber and Tina all play the long game when it comes to seasonal business challenges – that is, maintaining stable finances even as tax and accounting deadlines come and go.


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Aditya Narula is Head of Customer Success at Kabbage. Kabbage has pioneered a financial services data and technology platform to provide access to automated funding to small businesses in minutes. Since 2011, the company has helped more than 185,000 small businesses access more than $7 billion.

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Attention-Based Ad Metrics: A Transformative Process

Written by: admin Date of published: . Posted in test

Digital advertising continues to achieve robust growth in the U.S. According to the latest report from the Interactive Advertising Bureau (IAB) and PwC, digital advertising generated $107.5 billion in 2018 alone. This figure translates to a 21.8% increase in total ad revenue year over year. However, as many brands continue to dole out significant sums to catch consumer attention, many have begun to question the effectiveness of existing ad metrics.

As the digital advertising ecosystem continues to evolve, many buyers are looking to optimize their return on advertising spend (ROAS). As a result, they have begun exploring more sophisticated ad metrics to capture different levels of consumer attention and engagement. Rather than relying on the minimum standards set by the Media Ratings Council (MRC), these buyers are seeking insightful metrics that accurately reflect consumer attention and engagement. However, before delving into what this means for digital advertising, it’s critical to understand how the programmatic advertising market currently operates.

Digital Advertising Infrastructure

In the digital advertising industry, there are buyers (advertisers), publishers, and intermediaries. Buyers represent brands looking to gain exposure through their paid advertisements via online deployment. Publishers represent online platforms that are paid to display the ads buyers purchase.

Intermediaries have become the most influential component of the digital advertising industry by facilitating the buying and selling of ads. Some of these intermediaries include Doubleclick (Google), AdSense (Google), EPOM, and Facebook. As a result of this extensive intermediary network, most publishers never know the initial price buyers pay for clicks or impressions.

The Digital Advertising Ecosystem (Source: AdLedger)

Despite this disconnect, most buyers are known to use a click-per-mille (CPM) purchase model. That is, paying a set amount for every one thousand ad impressions. Although this model has become the industry standard, measuring the quality of these impressions remains elusive. This scenario is precisely why brands are exploring more sophisticated ad metrics. As mentioned, with greater insight, these parties hope to achieve higher levels of consumer engagement and attention.

Digital Advertising Challenges

On their mission to generate a greater return on investment (ROI), brands also face several systemic challenges.

Viewer Privacy

Digital advertising has a tumultuous past when it comes to compromising consumer data. Not only is this data sold unknowingly, but continued data breaches exacerbate consumer concerns.

Low Publisher Revenue

According to the IAB’s Internet Advertising Revenue Report, intermediaries siphoned off approximately 55% of all ad campaign revenue in 2017. The report also states that 75% of online advertising was directed through only ten intermediaries in the same year.

Intrusive Ads

Digital advertising can be obnoxious when it bombards consumers or fails to match their interests. As a result, engagement and attention inherently suffer.

Ad Block

Several web browsers now utilize built-in ad blockers. This functionality undermines the effectiveness of brand advertisements that are never seen by potential consumers.

Fraudulent Impressions

Bots mimic the behavior of real ad viewers. Because most sites pay on a CPM or CPC basis, there is an incentive to generate fake traffic. As a result, site owners run bots to inflate traffic to their website artificially.

Attention-Based Ad Metrics and Blockchain

Despite these challenges, attention-based ad metrics and blockchain technology present promising opportunities. Attention-based advertising metrics break the CPM model down into more precise components. For instance, rather than relying solely on general impressions, buyers and publishers can also assess parameters such as “time-in-view” and “percentage of viewable impressions.”

However, according to a recent report from 33Across Marketing, brands remain highly skeptical of what constitutes a useful attention metric. In exploring potential metrics further, the Financial Times has also put forth an entirely new model known as “cost-per-hour.”

Cost Per Hour (CPH)

When brands execute conventional CPM buyers, all impressions are valued equally. In contrast,

CPH attaches value to each impression based on its deliverable outcome. According to David Buttle, global marketing director for commercial at the Financial Times, “CPH closes the gap between what publishers have traditionally sold – impressions – and what advertisers really want to buy: the attention of their target audience and consequently, marketing outcomes.”

Blockchain-Based Rewards

Some companies have begun rewarding consumers for their engagement and attention by leveraging blockchain technology. These platforms intend to encourage consumer viewership by giving them something in return, usually in the form of cryptocurrency.

The Evolution of Digital Advertising

All indicators suggest that digital advertising will continue to play an essential role in the world of advertising. With robust revenue and an ever-expanding digital marketplace, brands will undoubtedly continue their fight for consumer attention. Although conventional ad metrics were once useful indicators of consumer engagement, new solutions are necessary to ensure optimal ad campaign returns. To validate new metrics, buyers and publishers must work to find common ground. As it stands, 33Across Marketing reports that these parties hold opposing views on metric standardization and implementation.

In the world of digital advertising, a balance must be struck. Publishers understandably want to generate revenue without alienating their audience, and advertisers want platforms that reach the right audience. Through continuous engagement from both sides, solutions such as CPH and blockchain-based rewards hold the potential to transform the world of digital advertising.


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Chris is Gale is Co-Founder of Verasity, a disruptive Blockchain Video Sharing Platform designed to pivot the online video ecosystem by enabling a direct and transparent commercial relationship between viewers, content creators and advertisers. Previously, Chris was founder and CEO of Ad Tech Company, Odyssey Mobile which successfully exit to Phunware in 2014 who later listed on the Nasdaq in 2018. Crypto Investor and Blockchain Advisor. 15 Years of digital media and technology.

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3 Ways to Plan Your Budget Before Setting Up an e-Business

Written by: admin Date of published: . Posted in test

As a business owner, amongst many other things, the burden of budgeting falls on your shoulder, and it is one of the things that you may not have any experience with. Before setting up any business, budgeting becomes a priority. If you’re clueless about setting up a business and its finances, begin by learning the correct financial terminology to be used, different financial paths and how to plan a financial budget.  

Planning a budget is a critical stage, scary enough to hinder your business plans and especially when it comes to e-business. With the ever-growing online market, loss and profit rates are every fluctuating. 

Maintaining a budget is a much more difficult task than creating it. In the heat of setting up your business and starting it, creating a budget might be put aside, but you will have to come back to it eventually. For a successful launch and long-term success, budget plans will keep you aware of where you’re spending your budget, and whether funds are being invested correctly. 

Budget plans can help set up a business in various ways, such as: 

  • An efficient launch and smooth process
  • A balanced amount of funds
  • Prediction of loss and benefit
  • Avoiding debt

Here are three ways to plan your budget before setting up an E-business:

Plan according to your marketing strategy 

One of the methods of preparing a budget for e-business is by learning about the market your business will be competing in. The e-market is vast and diverse; the markets for different products differ. Most e-business cannot be conducted without planned websites. Having a website designed, with SEO optimization, would be your first investment. Web Design London offer their services to create Websites that target the right audience and help with marketing. 

Learn of the demographics of the market and plan your budget accordingly and make informed investments. For example, if you’re selling a unique product, you will have to market it cleverly, and it may not pay off immediately as you would expect.  When it comes to demographics, you should be knowledgeable of the data, including what social platforms do you need to launch your business. 

Create a general budget plan 

For a general budget plan, you need to create a budget that will help you check and recheck figures continuously. A general budget plan has a tally of income sources, variable expenses, fixed investments and incoming funds and any one-time expenditures such as website designing etc. Once you put all these together, you will have an excellent initial business budget plan. 

Create a long-term budget

For beginners, creating a long-term budget plan is a good idea, since it cannot be pre-determined how well the business will fare. A long-term business budget will come in handy for the longer run. It will include the details of supply and costs of materials, any seasonal fluctuations in the market, predicted economic trends etc.  


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Top four social listening tools for 2020 and why they’re great

Written by: admin Date of published: . Posted in test

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world.

But the feedback we really want is different. It’s genuine, quick and easy to get, and structured enough so we can analyze it effectively. That’s where social listening, or social media monitoring, comes in.

Social listening is the process of monitoring mentions of keywords (for example, a brand name) or key phrases across social media and the Internet at large. Think of it as a way to measure people’s awareness of any subject – and their opinion on it – without having to ask questions.

Google Trends

More and more companies are adopting social media monitoring every year, and social listening tools are also evolving quickly. Even though they’re called social media monitoring tools, many apps go beyond social media and monitor the web at large. Finally, they analyze the data in order to provide you with insights you can learn from and act on.

In this post, we’ll look at the best social media monitoring tools you can use in 2020.

1. Awario

top-Four social listening tools for 2020 and why they're great Awario

Awario is one of the best options in terms of bang for the buck. With pricing starting at $29/month, it comes equipped with many features of Enterprise-geared tools: sentiment analysis, topic clouds, Boolean search, and more.

In terms of coverage, Awario monitors Twitter, Facebook, Instagram, YouTube, Reddit, news and blogs, and the rest of the web. Let’s look at what makes Awario stand out.

Rich analytics

Awario lets users measure dozens of social listening metrics, such as sentiment, reach, share of voice, key themes, top countries, and more. On top of that, you can use the tool to identify your biggest influencers and compare several brands side-by-side against crucial metrics for benchmarking and competitor analysis.

Boolean search

Boolean search isn’t for every brand. If your company name isn’t a common or ambiguous word (think Apple or Tesla), you’ll be just fine by simply feeding your brand name to the tool.

However, social listening has plenty of benefits beyond brand monitoring: from lead generation and PR, to doing research for your content strategy, this is where Boolean search comes in handy. It’s an advanced search mode that uses Boolean logic, letting you create flexible queries of any complexity to make sure you only get relevant results, whatever your use case may be.

Alert settings

Pricing

Awario offers a free 7-day trial. Pricing starts at $29/mo for the Starter plan (with 3 topics to monitor and 30,000 mentions/mo) and goes up to $299/mo for Enterprise. 

2. TweetDeck

Top Four social listening tools for 2020 and why they're great - Tweet Deck

Although TweetDeck isn’t a specialized social media monitoring tool, it definitely deserves a place on this list.

First of all, TweetDeck is free. Second, it lets you run Twitter searches using its powerful filters. And third, it combines the search functionality with everything else you’ll need to manage your Twitter presence.

Monitoring and scheduling in one tool

TweetDeck lets you schedule tweets, manage your DMs, and track mentions of your company on the network. You can set up as many searches as you need and reply to tweets right from the dashboard by connecting your Twitter account to the app.

Customizable column layout

Another great thing about TweetDeck is its column layout where you get to choose what each column shows. For instance, you could have your Twitter feed in one column, your DMs in another, and your social listening search in yet another one.

Pricing

TweetDeck is free.

3. Talkwalker

Top Four social listening tools for 2020 and why they're great - Talkwalker

Talkwalker is an excellent social listening tool for digital agencies. The software collects the latest mentions of your brand and offers detailed analytics on your social media presence.

The tool’s social media coverage is pretty impressive, on top of Twitter, Facebook, Instagram, and YouTube, the platform also monitors Flickr and Pinterest. 

Demographic analysis

In addition to monitoring mentions, Talkwalker will give you insights on people who mention you, including your audience’s gender, age, interests, and geography.

Image recognition

Talkwalker’s Enterprise plan offers an ability to monitor images and videos, this way you’ll be notified whenever your logo appears in an Instagram photo or YouTube video. 

Pricing

Pricing starts at $9,600/year for 10,000 mentions/mo. 

4. Mention

Top Four social listening tools for 2020 and why they're great - Mention

Mention is a social media tool that’s primarily geared towards agencies and big brands, although they do offer plans for smaller businesses. Mention’s focus is on real-time monitoring – if you sign up and create an alert, you’ll only see mentions from the last 24 hours. Historical data is available under custom plans.

API access

For businesses that like to have their analytics in one place, Mention offers API access, letting you integrate it into your own tools. If you’re not into coding, Mention offers an integration with Zapier, letting you automatically send mentions to a Google Spreadsheet, set up Slack notifications, and more.

Influencer marketing

In addition to social media monitoring, Mention lets you search for industry influencers across Twitter and Instagram; on top of that, it finds influential websites that you can partner with or guest post on. 

Pricing

Mention’s pricing starts at $29/mo for its basic Solo plan, which lets you monitor one topic. For bigger brands, the app offers custom plans which start at $600/mo.

Conclusion

That’s our list of the best social media monitoring tools for the coming year. Each of them has its own unique pros, so I do hope you’ve found one that’s a perfect fit for your use case and budget.

This is a sponsored post from Awario. Awario is a social listening and analytics platform trusted by over 5,000 companies worldwide. The tool gives brands access to meaningful insights on their customers, industry, and competitors through real-time social media and web monitoring. Awario monitors social media networks, news websites, blogs, and the rest of the web in real time, crawling over 13 billion pages daily to ensure you never miss important conversations that spark out online.

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