Dr. Joel Arun Sursas Discusses the Importance of User Interface/User Experience in Health Applications

Written by: admin Date of published: . Posted in test

User Interface (UI) and User Experience (UX) is becoming an increasingly important consideration for developers and distributors of medical systems and devices. Hardware design and usefulness, customization, regulatory compliance, and multiple other factors are critical to providing healthcare providers with the materials they need to maximize patient care and effective treatment. In this article, Dr. Joel Arun Sursas discusses the importance of UI and UX in the healthcare environment.

Why UI/UX Is Important

Generally speaking, any UX involves a user’s ability to effectively and appropriately use and respond to any device or system. In healthcare, the UI directly impacts the UX functionality of any medical device, application, or system that is used to diagnose and treat patients. The rapid pace of innovation and technological development in healthcare in recent years requires a close look at the UI and UX aspects of all new devices and software to maximize patient care. Products and processes should be designed with the user in mind, and UX is a great metric for measuring how well new products deliver results for patients.

Strong UX Promotes Efficiency

Ease of use is essential for any process, product, or system. When a product is easy to use, it is more efficient than other options. Products that maximize simple operation are easier to learn and master for users of all skill levels. The art of turning complex systems into understandable systems that are repetitive and predictable promotes a UX that promotes proper and more efficient use. Users who can intuitively use products spend less time and make fewer errors in providing healthcare services.

Products with Solid UX Work and Provide Value

Products that do not actually provide solutions or do not work properly are counter-productive and create additional problems in the healthcare workplace. Measuring UX helps ensure that the products are adequately designed for their intended tasks. If a new product is challenging to operate or does not function properly, users are likely to resort to older and less efficient technologies to get a task done. Product and system design should always consider user preferences regarding routine tasks and how hardware and software are used in the real world.

Proper UX Protects Patient Data and Safety

Traditional electronic medical record systems are rapidly losing usefulness in the healthcare world that is being redesigned around new technologies. Record-keeping systems do much more than traditional systems were ever designed to handle, and to maximize the value of new systems, UX should be placed front and center in all parts of the process. Users must be able to easily and quickly use systems to collect data securely so that systems can present results to providers reliably. Systems that are user-friendly and predictable significantly reduce the risk of errors and poor patient outcomes.


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Dr. Joel Arun Sursas is a Medical Doctor and Health Informatician with a primary focus on solving administrative problems in healthcare through advanced technologies. His interest in the field of Medical Informatics emerged when he began working as a Project Officer for PACES — the Patient Care Enhancement System for Singapore Armed Forces (SAF). Dr. Sursas works continuously on developing technological advances between doctors and engineers to improve patient outcomes through improved monitoring while protecting patient privacy. He holds a Bachelor’s Degree in Medicine and a Bachelor’s Degree in Surgery from the National University of Singapore. He is currently pursuing a Certificate in Safety, Quality, Informatics, and Leadership from the Harvard Medical School and a Masters in Applied Health Science Informatics from Johns Hopkins University, both of which are expected in 2020.

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Four steps to create an engagement-based conversion channel

Written by: admin Date of published: . Posted in test

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge.

The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the customer’s journey that would take web users from click through to a landing page to completing a sale.

These days, the buying journey is much more complicated and fragmented. Customers are equipped with many more devices and much better knowledge of their options than just a few short years ago.

Thanks to social media, various devices, and smarter digital advertising, it is no longer easy to guide the customer through the buying process. One of the well-publicized examples of the new buying behavior is one consumer’s path to buying a car that consisted of more than 900 digital interactions including searches, visits, video views, and clicks.

So how to still convert site visitors into buyers when they have so many options to consider? Here’s one strategy you can use:

Step 1: Create an engagement asset

Let’s face it: Around 90% of your current site audience is not ready to buy from you just yet.

Your site visitors may be at a research phase or they may lack trust in a new brand or they may have been looking for an entirely different solution.

Whatever the case is: We are lucky if we convert 5% of our site visitors into actual customers.

What about the 95% of the traffic that we have built?

That’s where the idea of secondary products come in – We need to engage our site visitors first before trying to sell to them again. This secondary asset needs to combine the following criteria:

  • It needs to be free or freemium (to make it an easy sell)
  • It needs to complement our primary product (to naturally lead many of these engaged users into buying it)
  • And more importantly, it needs to rank in Google (and hopefully generate visibility from alternative assets) to ultimately become a top-of-the-channel lead generator, not just an engagement channel. That’s where this overall asset will really pay off.

Examples of these secondary marketing assets are everywhere. Under Armour has MyFitnessPal app that funnels health-minded users into buying fitness gear. American Express has been engaging business owners with their secondary Open Forum community. In our own industry, both Ahrefs and Moz offer SEO toolbars that forever tie browser users to their sites:

Creating engagement based conversions through assets by providing SEO tools

 

The good news is, creating a secondary asset should neither be expensive nor time-consuming. Chances are, you already have assets that can be expanded into a solid product of its own.

Content re-packaging is the first step I’d consider here. That’s what I personally did turning my text articles into videos (and back) to put together comprehensive multi-format video courses and create additional assets to create an omnichannel marketing strategy.

For smaller businesses with tighter budgets, here are a couple of tools allowing you to easily and affordably create an engagement asset.

Build Fire is an easy app maker allowing you to put together mobile apps to support your marketing assets. You can use a handy visual editor to add content and design your apps and use a variety of engagement tools including push notifications and drip campaigns.

Build Fire

 

Kajabi is a solid and affordable platform that allows anyone to create online courses and landing pages with no technical knowledge required. It supports freemium and multi-tier pricing models and offers lots of engagement tools, from in-course surveys to email automation to efficiently interact with your users.

Kajabi

Kajabi offers many marketing automation features built into the platform, but perhaps the most useful is what the company calls “Pipelines,” which are essentially multichannel automation workflows for turning your landing pages, email drips and pitch messages into powerful funnels. In addition, Kajabi’s “Pipeline Blueprints” are pre-built pipeline templates, which you can tweak and customize for your liking, depending on the use case, whether it’s a product launch, a webinar invitation or a timely sales promotion.

Step 2: Integrate your engagement asset into your content marketing campaign

Obviously you don’t want your engagement asset to distract your site users from buying your primary users, so promoting it through your major landing pages is not a very good idea. Your content-based pages (for example, blogs) are a great place to market your engagement asset, especially if you align your content marketing assets with your engagement asset.

Hubspot is a great example of using their blog to engage, rather than to sell right away. You’ll seldom see a CTA buy their software inside their articles. Instead, they build context around their freebies and invite readers to become part of their community:

How Hubspot integrates content to build engagement based conversion channels

 

The idea is that your CTA should match the reader’s intent and hopefully tie them to your brand (either through an email optin or “by taking your brand home”for exampleinstalling an app or joining your community which brings longer-term commitment).

If you use my re-packaging tactic, you’ll create enough content to both create an engagement asset and write public articles to supplement it. For example, when creating a video tutorial, you can:

  • Expand and structure your script to create a text tutorial to publish on your blog (and funnel your blog readers into enrolling with your course)
  • Turn your article into a PDF document for your existing students to download (and follow along as they watch your video).
  • Create quick video takeaways to publish on YouTube, Facebook, and Instagram to build brand awareness (as well as convince those viewers to join your course too).

Building an effective context around your engagement asset is key to getting its rank in Google and turning those readers into your site members (and ultimately brand advocates).

To help you out, here’s a trick on building an actionable context around your CTA: Text Optimizer has a separate section showing “Action concepts”.

Text Optimizer

 

Use these suggestions to find inspiration in writing your calls-to-action as well as creating context leading people into clicking it.

Step 3: Use artificial intelligence to market your engagement asset

Artificial intelligence and machine learning are taking the marketing industry by storm. From smart product recommendations (that guess what you need before you realize you do) to advanced chatbots that instantly and independently help your customers solve their problems – online marketing is being disrupted by smart technology.

Content marketing is no exception. You can use self-learning software to point your blog readers to your engagement asset exactly when they are ready to engage.

Alter is a smart recommendation engine that can help you set up your engagement channel. You can customize its settings to invite your site readers to become your students or download your asset. For example, you can try and engage people who spent some time reading your article:

Using AI to build engagement driven conversion channels alter

 

Additionally, you can use chatbot software to suggest your engagement asset to users whenever they are asking for more information. Mobile Monkey can help set up the process:

Mobile Monkey

 

[Here’s how Mobile Monkey can get your visitors sign up to your webinar, for example]

Step 4: Use retargeting to turn engaged users into actual buyers

Finally, how to turn those engaged users into your customers, outside of your newly created engagement asset (they may have downloaded or joined). Re-targeting is your answer. You can use retargeting or the custom audience option on Facebook to serve your primary product ads to those who visited your engagement asset landing page or joined your membership site:

Using Facebook custom audience option to build engagement based conversion

 

You can also use re-engage those engaged users on your own site with Finteza that allows to set up a retargeting campaign to serve custom ads to those who downloaded your asset or installed your app:

Using Finteza to re-engage users

 

[Read more about Finteza retargeting here]

Conclusion: Turning your site visitors into customers

With higher competition and advancing technology, buying journeys have become much more complicated and fragmented. This article offers a way to put it somewhat under control: Engage your site users first and then turn them into customers later.

Apart from creating an alternative conversion funnel, this approach has more benefits, including building brand loyalty (those engaged users know your brand well prior to buying) and creating more marketing channels (those engagement assets can become lead generators by bringing in additional visibility from search engines and social media platforms).

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. She can be found on twitter @seosmarty

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How to Use Psychology for Better Content Marketing Results

Written by: admin Date of published: . Posted in test

Too often we speak about content marketing or SEO using dry, machine-generated terms. ROI, engagement, lead generation, lead conversion, traffic sources.

Don’t get me wrong, I love numbers too. I love content marketing accountability and being able to prove that my efforts have produced tangible results (read: profit/cash).

But when we do this we also lose sight of something very important. Behind every number there are humans. 

A lead is a potential customer = a human.

Traffic is generated by people = humans.

It’s also people who engage (or not) with our content = humans again.

You see where I’m going with this, right?

Even in B2B (content) marketing things are the same. Business to Business doesn’t involve other entities – aliens or plants. Behind every business name, it’s still humans who are making all the decisions. It’s still humans who read your content (or skip it) and who decide to take action on it (or not).

So what could be more fitting in mastering something that appeals to our fellow humans than the most human science of all: psychology?

Let’s see how you can use psychology to improve your content marketing. Don’t worry. You don’t need an advanced degree in the field. You just need to learn how to connect the dots between basic psychology concepts and content marketing.

Which is exactly what we’re about to do.

1. First impression matters

Just like in real life, where people are prone to judge a book by its cover, your content will be judged by the first impression it leaves. 

A study from 2012 shows that a user needs 0.05 seconds to judge a website.

Later on, Microsoft found that the average attention span of people browsing web pages is eight seconds.

These findings refer to something called cognitive fluency aka ‘the ease with which we process information to generate an understanding of what that information means. This ease or difficulty refers not only to the experience of a task or instruction itself, but the feeling people associate with that task.’

Briefly put: the more uncomplicated your content looks at first sight, the more likely people are to linger on your page or to take action.

What does this mean for your content marketing?

It means that you should keep everything simple and fast:

  • Selling a complicated service or product? Explain it in simple terms.
  • Make sure your website is loading fast.
  • Keep CTAs short and punchy.
  • Make everything easy to read: use bullet points, images, videos and other things that break down walls of text.

2. Prove you’re worth it

Eight out of ten Americans consult reviews and testimonials before making a purchase. People trust other people.

In fact, the more of your peers say a product or service is great, the more likely you are to adhere to that opinion – and buy it.

Content marketing is a great way to showcase your expertise. But social proof can turn it into the best way to establish yourself as an expert – someone who’s worth what they are asking.

Here’s what you need:

  • Testimonials
  • Case studies
  • Social mentions
  • Reviews
  • Any mention by industry-leading experts or publications

Any single sentence written to support your authority in the field can be turned into social proof. So don’t be afraid to ask your clients for reviews, testimonials and case studies. Google yourself or your company to find out if you’ve been mentioned without knowing it (it happens!).

Then sprinkle all these proofs in your content to add extra credibility.

But keep this in mind: no amount of social proof can make up for poorly written content. So don’t rely solely on this. Make sure that your content is informative and useful to your target audience.

3. Mind perceptual sets

Perceptual sets refer to a predisposition everyone has to perceive things a certain way. They are shaped by our past experiences and dictate the things we perceive and the things we ignore even though they are staring us in the face. 

Here’s an example:

Image via Fiat-Lux Day

What does this mean for your content marketing?

It means that you should give people what they want.

Ever noticed how you instinctually look for the contact page at the right-hand side of a website’s menu? Or how you expect a Facebook ad to have a call-to-action at the end? Or how you scroll down to the end of a page to look for conclusions?

These instincts are nothing more than perceptual sets in action.

So:

  • Don’t reinvent the wheel. Creativity is great, but don’t change the placement of your website menu and buttons.
  • Add CTAs in all the right places – where people expect to find them.
  • Use a clear structure in every piece of content you publish

4. Keep everything simple

Remember the cognitive fluency mentioned above? It dictates that everything should be as simple as possible. 

But there’s another reason why you shouldn’t use too much jargon or complicated terms.

No one likes to feel dumb.

And when you make people feel dumb, you’ve lost them.

Example time:

Your quintessential web pages should be unadorned and guileless if you covet superior divvies. 

Say what?

Here’s the phrase in plain English: 

Your most important web pages should be simple and to the point if you want more profit.

They roughly mean the same thing. But the first one is harder to read even for people who know what each and every one of those words mean.

Those who don’t know all the words will simply rage quit.

And why shouldn’t they?

Ask yourself this: who benefits from fancy language? ( or, if you really want to feel fancy, use the Latin ‘Cui prodest?’ )

The truth is it serves no purpose other than to make the author feel smarter than a bunch of people they’ll never meet because they are too irritated by your arrogance.

Then there is the problem of jargon overuse.

A higher CTR on your VSLs leads to better CRO and helps you meet your MKT and business KPIs.

This means: a higher click-through rate on your video sales letters leads to better conversion rate optimization and helps you meet your marketing and business key performance indicators.

This is common language among my peers. It’s shorthand and easy to write and understand if you work in digital marketing.

However, my agency’s clients don’t.

So what I should say is:

The more people that visit your sales video, the better your chances of generating more leads and making more sales.

Ironically enough, using jargon doesn’t make you look like you know your field better than the competition. Quite the opposite.

Albert Einstein said ‘if you can’t explain it to a six year old, you don’t understand it yourself.’ This rings true for any field, no matter how complex and complicated.

But there is a small exception here: content marketing for your peers. Like whitepapers written for engineers or data sheets. 

Wrapping things up

If you remember that every single word you write is for other humans like yourself, you’re good to go. Remember that there’s no point in trying to impress search engines or your competitors. They’ll never buy from you.

So write and promote content that is H2H – human to human. This content is authoritative, easy to ready, easy to understand and, more importantly, genuinely helpful.

Help people – don’t make them feel dumber than you. Make your website easy to navigate and intuitive.

And, no matter how complicated what you’re selling is, always translate features into benefits. Don’t tell humans how cool your products are. Tell them how they can solve their problems.

Looking for content that speaks human but equally appeals to search engines? This is what my agency specializes in. Take a look at our content writing and copywriting services and let’s talk!


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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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How, What, Where, When, Why of Experimentation

Written by: admin Date of published: . Posted in test

Every new feature starts as an idea. Not all ideas are good ideas. Therefore, not every new feature is a good idea. So how do you know which feature is a good idea and which one isn’t? You experiment.

The idea of experimenting on users or in production may sound scary and complicated, but it doesn’t have to be. The questions below shed some light on common questions surrounding experimentation and can help you determine if experimentation is right for you.

What is experimentation?

According to the dictionary, experimentation is the action or process of trying out new ideas, methods, or activities.

Experimentation is different from testing. With testing you verify and confirm behavior. With experimentation, you discover, learn, and change behavior. Experiments lead to new knowledge. Testing shows whether something works or is broken.

Experiments you can run on your application, feature, or infrastructure include:

A/B testing 

A/B tests, also called A/B/N testing or split tests, are one of the most common types of experiments. The experiment compares two or more versions of a page to determine which one performs better in terms of engagement, conversions, or some other metric. The better performing version of the page is deployed for all users. An A/B test refers to a test with two versions while an A/B/N test refers to tests with multiple versions.

Multi-armed bandits 

A multi-armed bandit is a variation of an A/B test. Instead of waiting for a finite period of time for a test to complete, a multi-armed bandit test uses algorithms to increase traffic allocations to better-performing variations.

Chaos experiments 

The third type of experimentation focuses more on finding out what doesn’t work rather than what does. Chaos engineering is the process of intentionally injecting failure into a system to determine how it responds to unexpected disruptions. The disruption could be too many database connections, DNS errors, or a failure with a third-party provider. Experimenting with how your systems behave when things go wrong helps you find and fix problems, or create runbooks on what to do in those situations.

Why experiment?

Experiments should regularly be run on applications and infrastructure. Experiments help you validate changes proposed to a product to see if they will have the expected impact on user experience. You can learn which features will impact users the most. You can iterate and make changes to a feature if it doesn’t have the impact you expected. Or you can choose not to move forward with a feature.

Experimentation lets you spend less time on things that won’t make as big of a difference. As humans, we are notoriously bad at predicting what will or will not have the greatest impact.

This is because of our inherent biases. Experiments help us get past our biases.

An experiment may reveal a feature we thought customers would love is not well understood or is being misconfigured. This doesn’t mean give up on the feature. It means examine what needs to be tweaked or modified and iterate on the feature. Then run another experiment to see if the changes made a difference. Of course, sometimes the results of an experiment may indicate it is best to give up and focus on something else.

Experiments help you iterate and improve. When running a chaos experiment, you can see what processes need adjusting in a controlled environment rather than when everyone is feeling pressure to rapidly resolve a problem.

When should you experiment?

How often you experiment will vary. Some companies run monthly chaos experiments while others prefer quarterly. Pick a cadence or schedule that works for you.

Experiments require analysis. You don’t want to get bogged down in analyzing data for every feature. Consider using experiments for:

  • Major features
  • Total site redesigns
  • Significant changes in functionality
  • Performance tweaks

For example, you want to improve page load times but aren’t sure whether optimizing images or minifiying CSS and JS files will improve times more. An A/B/N experiment can help you determine which project to tackle first. Create three versions of a page. One is the control, one has images optimized, and one has CSS and JS minified. You can then collect performance metrics on these three pages to see which loads the fastest. If the image optimization page loads faster, you prioritize that project over the minification project.

Who should be involved in the experiments? 

The type of experiment dictates whose involvement is necessary.

  • Chaos experiments require involvement from engineering and operations.
  • An experiment regarding a price change may require involvement from sales leadership or the executive team.
  • Analyzing whether a change in the color of a call to action button would require marketing involvement.

Think about the goals and objectives of the experiment and who has a stake. Involve them in the experiment.

Experiments generate data that needs analysis. Make sure you have people and tools available to extract insights from the data.

Where should I experiment?

Run experiments in production. No environment will be identical to production. Time and money will be wasted trying to create an exact clone of your production environment. Nothing will be exactly like production, and your users are in production.

You can reduce worries that an experiment will go awry causing a backlash by setting up appropriate controls and kill-switches.

How long should an experiment run?

The amount of time an experiment runs is less important than having the right sample size. Not having the right sample size can result in misleading and incorrect data.  The control and test groups both need to have a similar number of evaluations for statistically significant results.

Use this calculator to help determine what your sample size should be.

Diving into the unknown can be scary. But the results of a well-run experiment are worth it. Start small and see what you can learn.


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Dawn Parzych is a developer advocate at LaunchDarkly, the feature management platform that software teams use to build better software, faster with less risk. Development teams use feature management as a best practice to separate code deployments from feature releases. With LaunchDarkly teams control their entire feature lifecycles from concept to launch to value. Learn more at https://launchdarkly.com.

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The Tools You Need for Blogging

Written by: admin Date of published: . Posted in test

So you want to start a blog but don’t know where to start. Don’t worry because we’ve listed the most important tools you need to succeed in the world of blogging. 

Regardless, if your blog is for business or for pleasure, things you need like the best word count tool are all here in this article.

1. Web host

For your blog or website to go live, it requires a web host. A web host (also known as a web hosting service provider) gives you access to post a website or web page on the internet.

Web hosting services store your site on special computers called servers. After that, users can read your content by accessing your blog.

In short, they give you your domain name from which users can easily find your site.

Web hosts can give you additional features like personalized email accounts (yourname@yourwebsite.com) and FTP access (uploading files from your computer to your web server.)

2. Blog template

Choosing the right template for your blog is just as important as the quality of your published content. Visual appeal can keep users on your page and give you more organic traffic.

Your content, however, stays central and should be the one driving the direction of your theme and template. While your theme gives the initial impact, your posts are the wood behind the arrow. 

You also need to consider other features of your blog template that can affect the overall user experience.

3. Design software

If you consider yourself to be a novice in making infographics and can’t seem to master Photoshop, fret not because there are other websites you can use to make your visual content.

Graphic design is an extremely useful tool that enhances the way you communicate with other people. Simple but effective visuals can explain concepts to users easier than reading them in plain text. 

Invest in an easy-to-use software to reach the maximum potential of your blog.

4. Blog title generator

Plagued with writer’s block? You never have to worry about coming up with topnotch ideas for content with a blog title generator. 

If you know what you want to write about but can’t find the right angle, try giving a blog title generator a spin. Get creative and enter a keyword to see the endless possibilities you can write about.

You only need one good idea and this software can give you thousands in a matter of seconds!

5. Note-taking apps

Inspiration can hit you anywhere anytime whether you’re stuck in traffic or taking an afternoon jog to let off some steam. 

Download a note-taking app so you can jot down your eureka moments. You never know when it might be a hit. Keep your ideas safe by using an app that lets you password-protect your documents so you know that your ideas stay yours. 

6. Free stock photos

You don’t need to break the bank to have an amazing blog as long as you know where to look. The internet provides the best tools online for free, including beautiful photos for your next project.

Websites that offer free stock photos don’t require attribution and give you high-quality results. These photos are free from all copyright restrictions so use it to your heart’s desire.

7. Page tracker

Once you’ve published a post, you can keep track of how well it’s doing through page trackers. 

You can analyze which posts are doing well and when you’re getting the most traffic. 

8. Project organizer

Running a blog sounds easier than it actually is. From brainstorming ideas to researching keywords to writing the content to queue them for posting, blogging is a tiring job that many underestimate.

Manage your tasks by using a project organizer so you can prioritize your tasks and projects accordingly. Arrange them by due date or importance to get a clear vision of what your day-to-day tasks will look like.

9. Social media pages

Promote your posts by sharing them on your social media pages. 

Observe different social media platforms and see where most of your target demographics are. Building a strong online presence can direct old and new subscribers alike to your content. 

10. Management software

If your team is managing more than what you can keep track of, use a management software tool to do the heavy-lifting for you. You can plan, track, and collaborate using your preferred app.

By compiling every social media page to one window, you can easily keep track of what’s happening and be in the know for trends and ideas. You can manage your projects without getting a head-splitting migraine.

11. SEO tool

Keywords are the center of SEO. Coming up with a list of related keywords helps you narrow down which ones are more commonly searched by users. 

More and more users are going hands-free thanks to Siri and Alexa, so don’t forget to optimize your website for voice search to get more traffic.

The search for nearby and local businesses is also increasing thanks to the “near me” feature. Claim your business and add it to local business listings to optimize local search optimization. For better results, add localized content to your site.

Writing becomes easier once you take advantage of SEO tools. You can also access other tools like a word counter tool online.

12. Timer

Learn the skill of time management through the use of a timer! Using a productivity timer is a popular time management strategy like the Pomodoro technique. Timers give you a chance to commit to a task, work on it, and then take a hard-earned break.

The ticking of a timer minimizes the risk of you getting distracted and avoiding work. Conversely, it also helps you avoid overworking yourself to the point of exhaustion and burnout. 

Blogging can be a fulfilling experience as long as you take advantage of these tools you can freely use on the internet.


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Jayson Antonio is an Outreach Specialist at WordcountTool that offers useful tools such as Word Counter Tool, Character Counter Tool, Scrabble Word Finder, Pomodoro Timer, and Mind Map Tool for your creative writing. In his free time, he enjoys traveling and playing mobile games.

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11 Deadly SEO mistakes to avoid in 2020

Written by: admin Date of published: . Posted in test

SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits

By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach the top rankings. You must do this because the first search result gets more clicks than other results.

While doing SEO of your website, there are a few things to be kept in mind and these are the SEO mistakes. If you commit any of these errors, you might end up harming your reputation. Here are some of the most deadly SEO mistakes that you must avoid in 2020. 

1. Unsatisfied search intent

While you may write helpful content, if it isn’t well-targeted, the people finding your website may not find it useful after all. You may have figured out your target audience as well but if you don’t take search intent into account, all your efforts may go into vain. 

Search intent is essentially the intent behind the search. Your website and content need to satisfy this intent by providing a solution. This is why it’s crucial to understand what the searcher is thinking when they search for something. Your website needs to provide the answer to this thought. 

For example, if a user searches “SEO” on Google, it means that the user wants to know what is SEO? But, if a user searches “SEO services” then that person is looking to hire an SEO expert or company. Both keywords (SEO & SEO Services) have a different intent. So, if you’re targeting the keyword “SEO Services” but asking “what is SEO?” you can’t succeed with that content because you are unable to satisfy the intent behind that search phrase. 

2. Traditional SEO techniques

Just the way the internet is changing, SEO is developing and changing too. To stay at the very top of the search results, you need to keep up with these changes and apply modern SEO techniques. 

If you keep applying the traditional SEO techniques, then you may end up getting penalized. Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. 

Today, Google is smarter than before. Now, it can rank for those keywords that you have not mentioned in your content too. Recently, Google made an algorithmic update called Google BERT that helps Google to better understand the content and user-queries.

If you want to succeed with SEO, then you should adopt modern SEO techniques. Traditional SEO techniques can penalize your site but can’t outrank your competitors.

3. Not updating yourself

As mentioned above, SEO is a dynamically changing field and you need to keep yourself up-to-date with all the latest happenings. This is necessary because Google keeps bringing out new updates every now and then. If you miss out on a major update, your website might get affected and you may lose out on valuable traffic.  

You should keep yourself updated with the latest SEO changes and updates. Google released various updates this year including broad core updates like 3rd June Core Update, Google BERT, and many others. You must keep yourself updated about them. 

4. Ignoring structured data and search features

Structured data is essential to stand apart from the crowd, especially when you reach the first page of the search results. Through structured data, your search result may end up featuring even above the first search result. Additionally, the result would look bigger than all the other listings and may become the go-to choice for your searchers.

 

Similarly, you must concentrate on improving your website’s internal search functions as well. People who come to your website must find it easy to look for relevant information and the search feature can help with this. Try to incorporate search into your website and also try to optimize your listings such that your searchers find exactly what they were looking for. 

There are different types of structured data for different types of content that you can use on your site. Like as,

  • Product Review (for product review)
  • How to (for “how-to” content)
  • FAQ (for FAQ content)
  • Address (for company address)
  • Books (for books)
  • Events (for events)

5. Ignoring conversion optimization

The end goal of all businesses is to get customers and for that, you need to first generate leads and then convert them. However, many businesses end up ignoring conversion optimization and only concentrate on the top of the funnel. 

Instead, it’s necessary to provide everything that your leads need to become paying customers. Load them up with reviews, case studies, and show them why they must purchase from you. Make it easy for them to make the purchase as well. By ignoring conversion optimization, you may end up losing loads of customers and hence, revenue. 

It is the most important and no-cost strategy to increase your revenue that you shouldn’t ignore in 2020.

6. Not focusing on branded anchor text

Anchor texts are important for your SEO and make up a huge part of your link building strategy. While you may get loads of backlinks from reputed sources, the anchor texts of these links are extremely important.

You might use anchor texts that relate to your pages or blogs. However, by ignoring the branded anchor texts, you might not be able to improve your brand’s authority. Branded anchor texts can help in improving your brand recognition and through that, your brand may start ranking higher on search results too. 

Also, branded anchors look more natural than keyword-optimized anchor texts. I found that most of the sites that saw a boost in their rankings during the Google 3 June update had more branded anchor texts than others. That’s why you should focus on branded anchor texts. 

7. Only text is the content to focus

Probably you have heard that videos are the future.

It is true! Because videos are the easiest way to learn and people prefer to watch videos over any other content format. This is the biggest reason for the popularity of YouTube. 

But you must have noticed that videos appear on Google’s SERPs too. Google knows that videos are the future and people like to watch videos. That’s why Google shows them on the SERPs.

Videos also take less time to rank on Google than text content and are more engaging content format. 

Google has also started adding podcasts on Google SERPs. These two content formats are still growing and less competitive than text content. That’s why you should also focus on these rather than only writing blog posts.

8. Not focusing on branding and brand searches

“Brands are the solutions” and Google loves brands.

SEO is becoming more brand-centric day by day. Now, SEO is not just about getting traffic. You need to do it to build a brand too. If you want to win the SEO game and make your business a trustable and profitable brand then you need to focus on branding. 

You should increase brand searches for your business. When more people start searching for your business on Google, then it will automatically start to rank you on top. This is an evergreen strategy to grow your business and establish yourself as an authority.

9. Not ready for mobile

Nearly 50% of all traffic comes from mobiles. If your website isn’t ready for mobiles, Google will automatically consider it unfriendly for its searchers. Ensure that your website is responsive and build it for mobiles in the first place. By tapping into the mobile traffic, you’ll also be able to increase your website’s visibility. 

Mobile-friendliness and page speed are considered as ranking factors of Google search. So if you want to grow your business and get SEO success then you shouldn’t ignore the mobile.

10. Unclear SEO goals

It’s essential to have clear SEO goals before you set out doing SEO for your website. If you don’t know what you wish to achieve from doing your website’s SEO, you’ll probably never be able to grow it. The key is to identify what you want from your website and SEO and then plan out your SEO strategy. A haphazard strategy will get you nowhere. 

11. Prefer people over search engines

Last but not least, write your content and plan your SEO strategy for the real user not for the search engines. Because ultimately, you need real customers to generate sales and revenue to run your business. Search engines are nothing. Your business depends on customers and not on the search engines. 

Search engines like Google are just a medium to get new customers. No one knows when Google will penalize a site and drop its rankings. But if you prefer your customers more, then there are enough chances that your customers will promote you as well as Google will also love you and rank you higher. That’s why you need to keep your customers satisfied with your services and products. 

Conclusion

Now that you know all the deadly SEO mistakes, try to put conscious effort into avoiding them in 2020. If you don’t design your website for mobiles, have clear goals, focus on different forms of content, you may end up suffering. Try using modern SEO techniques and keep yourself updated with the latest ones to stay ahead of the competition

What are the other deadly SEO mistakes that you must avoid in 2020? Let us know in the comments.

Harpreet Munjal is an entrepreneur who is helping businesses to outrank their toughest competitors and grow their revenue online. He can be reached out on Twitter @munjalharpreet.

The post 11 Deadly SEO mistakes to avoid in 2020 appeared first on Search Engine Watch.

5 Genuinely Useful Smart Home Products

Written by: admin Date of published: . Posted in test

The growing market for smart home products can make it difficult to keep up with everything that’s available. Some gadgets are just that—gadgets. Others, however, definitely have a purpose and can provide more benefits than just the convenience of automation. Although everyone has slightly different needs when it comes to creating an intelligent home, the products below are sure to provide functional use that prove to be well worth their investment. 

Smart Climate Control

Take your digital thermostat one step further by upgrading to a smart model. Smart thermostats include everything from standard climate control features to weather-based temperature adjustments, climate zone options, and more. Smart climate control may include upgrading your HVAC system, although thermostats are designed to replace standard models and be compatible with most systems. Most of these thermostats are easy to install for the average homeowner, too. 

Smart Lighting

Whether it’s for security or just to help reduce energy costs, you can get a lot of functional use out of smart lighting. You can choose to upgrade your actual light fixtures, or you can upgrade to smart bulbs that can be controlled from an automated app or smart home hub. Smart lighting helps light up the home when you’re out of town, keeps lights off when they aren’t needed, and saves you the expense of leaving the lights on accidentally. Whether you automate the system or just control it remotely, or use a combination of both, it can be very useful. 

Smart Air Quality Control

If you’re looking for bigger smart home investments, an air purification or filtration system might be just what you need. These systems are designed to help improve air quality in the home. Some can even bring in fresh air from the outside or diffuse heat and air through the home for a more even temperature. These systems are a big investment, but they are definitely worth it. 

Smart Outlets

Smart outlets are useful in so many ways. Essentially, by installing a smart outlet, any device that you plug in can become a smart device. You can use it to control lamps, holiday lights, or anything else that you want. You can even install smart outlets in the bathroom so that curling irons and other appliances that often get left on will be safely shut off in a specific amount of time. Or, if you remember, you can shut them off remotely using your smartphone or tablet. 

Smart Home Hubs

Of course, if you’re investing money in smart technology, you’ll want a single place to control it all. These devices offer compatibility with most smartphones and tablets through various apps, but you can only have so many different apps before you want a better solution. A hub will allow you to connect all of the smart technology in your home, and then monitor and control it all from one place. It also makes it easier to add on to the system later and can help you get more out of your smart upgrades. 

Most smart home hubs include a touch screen display. Some include their own digital remotes or smart remotes so that you can also access the hub when you’re not at home. Some, like Google Home or Samsung SmartThings will also offer compatibility through their app on eligible Android or Samsung smartphones and tablets. Check hubs for compatibility when you’re mixing brands, though, so that you don’t buy something that won’t work with what you have. 

What’s Hot and What’s Not

In terms of smart devices for home automation, there’s really nothing that isn’t trending right now. Thanks to the customisable nature of home automation systems, it seems that the more devices there are, the happier consumers will be. With an endless supply of smart technology, you might be wondering where it’s best to start when it comes to planning your smart device budget. 

The best place to start is to figure out which upgrades would be most useful to you. It doesn’t matter if 5,000 people like the idea of a smart air filtration system when you’re looking for basic, budget-friendly smart upgrades. You still can’t afford it, and even if you could, it’s not what you want. Now that you know what’s useful, here are the most common products people are actually buying:

  • Smart security (doorbell cameras, smart security systems, smart locks, etc.)
  • Smart lights and outlets
  • Smart home hubs to manage all of the devices in one place
  • Smart thermostats and climate control systems

The Bottom Line

Take the time to explore all of the smart home products on the market and see what they have to offer. That way, you can figure out where you want to start. Most people make smart upgrades one or two at a time, so it’s best to know all your options up front. If you’re looking for useful upgrades, the items listed here will definitely deliver what you need.


avatar

James is a professional web developer, digital marketer and director of Net Search based in Perth, Western Australia. He’s a blogger in his spare time with over 8 years of experience in the industry. He has written blogs on a variety of topics ranging from gardening to smart home technology. When not writing he enjoys web development and gaming.

The post 5 Genuinely Useful Smart Home Products appeared first on SiteProNews.

5 Genuinely Useful Smart Home Products

Written by: admin Date of published: . Posted in test

The growing market for smart home products can make it difficult to keep up with everything that’s available. Some gadgets are just that—gadgets. Others, however, definitely have a purpose and can provide more benefits than just the convenience of automation. Although everyone has slightly different needs when it comes to creating an intelligent home, the products below are sure to provide functional use that prove to be well worth their investment. 

Smart Climate Control

Take your digital thermostat one step further by upgrading to a smart model. Smart thermostats include everything from standard climate control features to weather-based temperature adjustments, climate zone options, and more. Smart climate control may include upgrading your HVAC system, although thermostats are designed to replace standard models and be compatible with most systems. Most of these thermostats are easy to install for the average homeowner, too. 

Smart Lighting

Whether it’s for security or just to help reduce energy costs, you can get a lot of functional use out of smart lighting. You can choose to upgrade your actual light fixtures, or you can upgrade to smart bulbs that can be controlled from an automated app or smart home hub. Smart lighting helps light up the home when you’re out of town, keeps lights off when they aren’t needed, and saves you the expense of leaving the lights on accidentally. Whether you automate the system or just control it remotely, or use a combination of both, it can be very useful. 

Smart Air Quality Control

If you’re looking for bigger smart home investments, an air purification or filtration system might be just what you need. These systems are designed to help improve air quality in the home. Some can even bring in fresh air from the outside or diffuse heat and air through the home for a more even temperature. These systems are a big investment, but they are definitely worth it. 

Smart Outlets

Smart outlets are useful in so many ways. Essentially, by installing a smart outlet, any device that you plug in can become a smart device. You can use it to control lamps, holiday lights, or anything else that you want. You can even install smart outlets in the bathroom so that curling irons and other appliances that often get left on will be safely shut off in a specific amount of time. Or, if you remember, you can shut them off remotely using your smartphone or tablet. 

Smart Home Hubs

Of course, if you’re investing money in smart technology, you’ll want a single place to control it all. These devices offer compatibility with most smartphones and tablets through various apps, but you can only have so many different apps before you want a better solution. A hub will allow you to connect all of the smart technology in your home, and then monitor and control it all from one place. It also makes it easier to add on to the system later and can help you get more out of your smart upgrades. 

Most smart home hubs include a touch screen display. Some include their own digital remotes or smart remotes so that you can also access the hub when you’re not at home. Some, like Google Home or Samsung SmartThings will also offer compatibility through their app on eligible Android or Samsung smartphones and tablets. Check hubs for compatibility when you’re mixing brands, though, so that you don’t buy something that won’t work with what you have. 

What’s Hot and What’s Not

In terms of smart devices for home automation, there’s really nothing that isn’t trending right now. Thanks to the customisable nature of home automation systems, it seems that the more devices there are, the happier consumers will be. With an endless supply of smart technology, you might be wondering where it’s best to start when it comes to planning your smart device budget. 

The best place to start is to figure out which upgrades would be most useful to you. It doesn’t matter if 5,000 people like the idea of a smart air filtration system when you’re looking for basic, budget-friendly smart upgrades. You still can’t afford it, and even if you could, it’s not what you want. Now that you know what’s useful, here are the most common products people are actually buying:

  • Smart security (doorbell cameras, smart security systems, smart locks, etc.)
  • Smart lights and outlets
  • Smart home hubs to manage all of the devices in one place
  • Smart thermostats and climate control systems

The Bottom Line

Take the time to explore all of the smart home products on the market and see what they have to offer. That way, you can figure out where you want to start. Most people make smart upgrades one or two at a time, so it’s best to know all your options up front. If you’re looking for useful upgrades, the items listed here will definitely deliver what you need.


avatar

James is a professional web developer, digital marketer and director of Net Search based in Perth, Western Australia. He’s a blogger in his spare time with over 8 years of experience in the industry. He has written blogs on a variety of topics ranging from gardening to smart home technology. When not writing he enjoys web development and gaming.

The post 5 Genuinely Useful Smart Home Products appeared first on SiteProNews.