6 SEO Secrets to Get Links to Your Website

Written by: admin Date of published: . Posted in test

Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do  provide the biggest  value for the users, look natural in the context and have an anchor text that is integrated in a meaningful way.

Let’s review some ways on how to acquire such links and squeeze the most of juice out of them.

1. Be Involved in Link Roundups

Bloggers love publishing posts with links to the recent articles. These are fairly simple to create and share around. And it’s pretty easy to be listed in one of those as well. Being involved in this content is cool because you can get a lot of quality links fast which is really useful for SEO.

If you have an exceptional piece of content that you’ve made recently, you can create one of such great link roundup posts. In this case, I really love the citation from Jeff Jarvis: “If you can’t imagine anyone linking to what you’re about to write, don’t write it”.

To find such articles in a certain blog, you can use the SE Ranking backlink checker and make a good list for your blog post.

Description: seranking.png

As soon as you publish the article, let people know about it and suggest them to mention your content. Send them a personal email and mention this blogger in your content.

I can say that this is an excellent way to help bloggers by including their posts on your site. They will definitively notice it and will come check your out. And this is the first step to build relationships with them.

2. Offer Your Product for Blogger Reviews

I would like to assure you that there are a lot of bloggers in every money-generating industry who can write a review about your product. As you know, a product review is a good way to let people know about it in details and it usually contains a link leading to your website.

That is not so difficult as might appear at first sight. Just carefully think over your offer, find bloggers in your niche, reach them out by offering something valuable in exchange and wait for their responses.

It is worth noting that asking bloggers for a review or a link via email is not ethical and violates Google policies. Don’t be direct about it. Be more creative!

3. Run Contests

Contests are great ways to attract relevant audience and engage them with your brand. A lot of companies are using this method and I strongly encourage you to do the same.

Description: win-a-ticket.png

Description: Receive-a-free-designer-chair-at-Mako-Haus.png

The purpose of this method is not to earn money, but give people something fun to do. Notice that contests have a high risk: it if the contest is lame or not well run it can actually damage your reputation.

4. Work With Influencers

Based on NeoReach, an influencer is “an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience.” Because these bloggers have such a good follower base by making quality and interesting content, people start trusting them and respect their opinions.

Once you make a list of influential people in your niche, you can start working with them while creating a great content. A lot of companies in your niche have a special press section where they cover news somebody else has written about them. Take a look at these pages for important updates, and you can create your own story on your blog.

If you engage with influencers just for marketing, you can miss the chance to be customer-centric.Focusing on your customers and your business will be more profitable. The best way to do that is to encourage a community and engage bloggers in a two-way conversation. Let influencers know how their opinion shaped your business decisions.

5. Help People and Ask for Links in Exchange

It might sound weird, but the quality links are born from naturally built relationships between websites. Cooperation, support, friendship, partnership – everything makes sense. Here I am not talking about link exchange; it is an illegal way to build links that can get your website penalized.

There are a lot of other things you can do to improve your  your website. For example:

  1. Translate a piece of content into a different language;
  2. Contribute a good content to a third-party blog;
  3. Make a banner or an infographic for another site;
  4. Fix some bugs or errors on a website;
  5. Debug a piece of programming code for someone’s project;

Just extend a helping hand and do the work that serves their interests.

Tip: Take full advantage of your network.

6. Use Q&A Websites

Asking and answering questions are considered to be one of the most effective ways to do better SEO and build quality links. Year after year Q&A websites go on gaining the popularity and become useful at helping people build a good link building strategy.

If you have something interesting and extraordinary, search for the burning issues and deliver the info. Quora and Reddit are one of the most popular websites that can include a number of such unanswered questions.

Why I like these websites is that you can find there some influencers and start building relationships with them. Moreover, you can learn more about your industry and find the right solution to your problem. Deeply held answers will increase your chances to link your content to other pages.

Description: quora.png

Conclusion

There are a lot of great ways to get links to your website, and I’ve included only those that work well for me. I hope you will find something useful out there and will begin to create a successful link building campaigns. Cheers!

The post 6 SEO Secrets to Get Links to Your Website appeared first on SEO Chat.

6 SEO Secrets to Get Links to Your Website

Written by: admin Date of published: . Posted in test

Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do  provide the biggest  value for the users, look natural in the context and have an anchor text that is integrated in a meaningful way.

Let’s review some ways on how to acquire such links and squeeze the most of juice out of them.

1. Be Involved in Link Roundups

Bloggers love publishing posts with links to the recent articles. These are fairly simple to create and share around. And it’s pretty easy to be listed in one of those as well. Being involved in this content is cool because you can get a lot of quality links fast which is really useful for SEO.

If you have an exceptional piece of content that you’ve made recently, you can create one of such great link roundup posts. In this case, I really love the citation from Jeff Jarvis: “If you can’t imagine anyone linking to what you’re about to write, don’t write it”.

To find such articles in a certain blog, you can use the SE Ranking backlink checker and make a good list for your blog post.

Description: seranking.png

As soon as you publish the article, let people know about it and suggest them to mention your content. Send them a personal email and mention this blogger in your content.

I can say that this is an excellent way to help bloggers by including their posts on your site. They will definitively notice it and will come check your out. And this is the first step to build relationships with them.

2. Offer Your Product for Blogger Reviews

I would like to assure you that there are a lot of bloggers in every money-generating industry who can write a review about your product. As you know, a product review is a good way to let people know about it in details and it usually contains a link leading to your website.

That is not so difficult as might appear at first sight. Just carefully think over your offer, find bloggers in your niche, reach them out by offering something valuable in exchange and wait for their responses.

It is worth noting that asking bloggers for a review or a link via email is not ethical and violates Google policies. Don’t be direct about it. Be more creative!

3. Run Contests

Contests are great ways to attract relevant audience and engage them with your brand. A lot of companies are using this method and I strongly encourage you to do the same.

Description: win-a-ticket.png

Description: Receive-a-free-designer-chair-at-Mako-Haus.png

The purpose of this method is not to earn money, but give people something fun to do. Notice that contests have a high risk: it if the contest is lame or not well run it can actually damage your reputation.

4. Work With Influencers

Based on NeoReach, an influencer is “an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience.” Because these bloggers have such a good follower base by making quality and interesting content, people start trusting them and respect their opinions.

Once you make a list of influential people in your niche, you can start working with them while creating a great content. A lot of companies in your niche have a special press section where they cover news somebody else has written about them. Take a look at these pages for important updates, and you can create your own story on your blog.

If you engage with influencers just for marketing, you can miss the chance to be customer-centric.Focusing on your customers and your business will be more profitable. The best way to do that is to encourage a community and engage bloggers in a two-way conversation. Let influencers know how their opinion shaped your business decisions.

5. Help People and Ask for Links in Exchange

It might sound weird, but the quality links are born from naturally built relationships between websites. Cooperation, support, friendship, partnership – everything makes sense. Here I am not talking about link exchange; it is an illegal way to build links that can get your website penalized.

There are a lot of other things you can do to improve your  your website. For example:

  1. Translate a piece of content into a different language;
  2. Contribute a good content to a third-party blog;
  3. Make a banner or an infographic for another site;
  4. Fix some bugs or errors on a website;
  5. Debug a piece of programming code for someone’s project;

Just extend a helping hand and do the work that serves their interests.

Tip: Take full advantage of your network.

6. Use Q&A Websites

Asking and answering questions are considered to be one of the most effective ways to do better SEO and build quality links. Year after year Q&A websites go on gaining the popularity and become useful at helping people build a good link building strategy.

If you have something interesting and extraordinary, search for the burning issues and deliver the info. Quora and Reddit are one of the most popular websites that can include a number of such unanswered questions.

Why I like these websites is that you can find there some influencers and start building relationships with them. Moreover, you can learn more about your industry and find the right solution to your problem. Deeply held answers will increase your chances to link your content to other pages.

Description: quora.png

Conclusion

There are a lot of great ways to get links to your website, and I’ve included only those that work well for me. I hope you will find something useful out there and will begin to create a successful link building campaigns. Cheers!

The post 6 SEO Secrets to Get Links to Your Website appeared first on SEO Chat.

4 common mistakes that tank responsive mobile conversion

Written by: admin Date of published: . Posted in test

About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006.

This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77% of web usage.

Interestingly, none of the screen sizes have over 20% of market share each. Today, when designing a website, marketers must plan for all kinds of mediums accessing the web grid, from smart TVs to heavy-weight iMacs down to the cheapest Android device out there.

The solution for a digitalized planet where smartphone and tablet users expect rich and intuitive web experiences as found on desktops will be responsive mobile design.

But responsive mobile design isn’t a magic bullet. It might solve the screen-size layout problem, but there are other intrinsic problems with the responsive approach that a lot of marketers skim over.

Below are some common mistakes that could affect your responsive mobile conversion.

Mistake #1: Bloated images

Images pose a leading responsive conversion problem. Because a responsive website makes use of a single markup across devices, it’s important to ensure that only large, attractive images are served to Retina iPad displays, whilst old smartphones acquire lesser low-resolution images that will load fast.

For image-rich websites, their woes begin with mobile page speed due to size of high-res images rendered to the wrong device. In addition, the cost of the wasted bandwidth used in sending weighty images to the wrong devices is basically throwing away money.

Paul Gian, marketer at Beyond4C’s recommends the following ways for optimizing images for all screen sizes and resolutions:

  • Running images through Imagemagick (back-end process) for an optimal size.
  • Using Lossy Compression to completely reduce the image size while maintaining depth.
  • Rendering images through multiple servers, Amazon Cloudfront CDN preferably.

With these hacks, Beyond4C’s saw a 135% increase in mobile conversion as the hacks guarantee that you can constantly send the right images to the right devices.

Mistake #2: Slow page load time

Web pages with slow loading times have a major problem because mobile users are very irritated with slow web pages. The typical U.S. retail mobile site loads in 6.9 seconds in July 2016.

But, according to the Akamai study, “40% will abandon a web page if it takes more than three seconds to load”. And “64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.”

Web visitors have a tendency to get aggravated if they have to wait too long to see your web content. In his book Usability Engineering, Jakob Nielsen says people can handle up to 10 seconds of load time before they leave, but even a few seconds’ delay is enough to create an unpleasant user experience.

A number of the world’s largest companies understand that site performance and placing importance on their users’ time can be a competitive advantage in the market. It’s a big part of Google’s philosophy.

And Facebook’s design team has this to say:

“We value our user’s time more than our own. We recognize faster experiences are more efficient and feel more effortless. As such, site performance is something our users should never notice. Our site should move as fast as we do.”

Mistake #3: Long forms

Nobody enjoys having to fill out long forms on desktop sites; however, this becomes even more loathsome when you have to type several details with your thumbs on mobile.

Avoid the use of long, tiresome forms that make users type a lot. Long forms do not only frustrate your users, but also hurt your conversion rates when you use them for any kind of transaction. Take for instance Expedia, who lost $12 million dollars in revenue because they were making use of an unnecessary form field that confused their users.

By reducing their form fields from four to three, HubSpot improved their conversion rates by 50%. When it comes to forms, shorter is always better, particularly on mobile.

Mistake #4: Ignoring mobile user intent

Another common mistake that hurts responsive mobile conversion is the assumption that responsive design will fix all problems. Though a responsive design takes care of many mobile UX issues, it doesn’t necessarily take user goals into consideration.

According to smartinsights.com, there’s a 270% gap between desktop and mobile conversion rates, because people get mobile websites all wrong.

On desktop computers, long titles and many words have an effect that is sometimes totally opposite to mobile devices. More text on mobile devices will hide the page and push away the user from accessing their goal, which is most of the time the call to action.

Aside the menu bar, always focus on helping your visitors to navigate your web page easily, especially the call to action buttons. When designing your site, have mobile device users in mind and make their journey through your website much simpler, targeting your conversion rate.

Conclusion

Mobile media usage is growing faster than desktop, TV, radio, and print. More people are using mobile devices to access the internet more than ever before, so, it is of the essence to design mobile sites that are simple and pleasant to use. Sites that are difficult to navigate infuriates mobile users, making them leave your sites and locate other sites.

If you don’t make your website truly mobile-friendly, your visitors won’t complete your forms, will abandon their shopping cart, leave your site, and transact business with your competitors. This of course, would go a long way to adversely affecting your conversion rate.

Facebook Testing Subscriptions for Instant Articles

Written by: admin Date of published: . Posted in test

Facebook will soon be testing news subscription models in Instant Articles with a small group of U.S. and European publishers as part of the social media giant’s Journalism Project.

The test, at least initially, will only be compatible with Android devices.

Early partners include Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle and The San Francisco Chronicle), La Repubblica, Le Parisien, Spiegel, The Telegraph, tronc (The Baltimore Sun, The Los Angeles Times, and The San Diego Union-Tribune), and The Washington Post.

“Earlier this year, many publishers identified subscriptions as a top priority, so we worked with a diverse group of partners to design, refine, and develop a test suited for a variety of premium news models,” Facebook said in a blog post.

“We also heard from publishers that maintaining control over pricing, offers, subscriber relationships, and 100 percent of the revenue are critical to their businesses, and this test is designed to do that.”

Facebook is testing two options: a metered model that enables viewers to read 10 free stories from a publication each month before a subscription is needed and a freemium model in which the publishers controls which articles are locked.

When someone not yet a subscriber encounters a paywall within Instant Articles, they will be prompted to subscribe for full access to that particular publisher’s content. If that person chooses to subscribe, the transaction will take place on the publisher’s website with the publisher keeping all of the revenue.

The subscriptions will include full access to a publisher’s site and apps.

Paywalls as part of Instant Articles will begin appearing in the next few weeks.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Testing Subscriptions for Instant Articles appeared first on SiteProNews.

Facebook Testing Subscriptions for Instant Articles

Written by: admin Date of published: . Posted in test

Facebook will soon be testing news subscription models in Instant Articles with a small group of U.S. and European publishers as part of the social media giant’s Journalism Project.

The test, at least initially, will only be compatible with Android devices.

Early partners include Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle and The San Francisco Chronicle), La Repubblica, Le Parisien, Spiegel, The Telegraph, tronc (The Baltimore Sun, The Los Angeles Times, and The San Diego Union-Tribune), and The Washington Post.

“Earlier this year, many publishers identified subscriptions as a top priority, so we worked with a diverse group of partners to design, refine, and develop a test suited for a variety of premium news models,” Facebook said in a blog post.

“We also heard from publishers that maintaining control over pricing, offers, subscriber relationships, and 100 percent of the revenue are critical to their businesses, and this test is designed to do that.”

Facebook is testing two options: a metered model that enables viewers to read 10 free stories from a publication each month before a subscription is needed and a freemium model in which the publishers controls which articles are locked.

When someone not yet a subscriber encounters a paywall within Instant Articles, they will be prompted to subscribe for full access to that particular publisher’s content. If that person chooses to subscribe, the transaction will take place on the publisher’s website with the publisher keeping all of the revenue.

The subscriptions will include full access to a publisher’s site and apps.

Paywalls as part of Instant Articles will begin appearing in the next few weeks.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Testing Subscriptions for Instant Articles appeared first on SiteProNews.

Alphabet Leads $1B Lyft Investment

Written by: admin Date of published: . Posted in test

High tech ride-sharing firm Lyft has raised $1 billion in its latest financing round courtesy of CapitalG, Alphabet’s growth investment fund.

Thanks to the latest round of funding, Lyft’s valuation comes in at $11 billion. Further cementing the partnership is CapitalG Partner David Lawee’s new position on the Lyft board.

“2017 has been an important year for the Lyft community,” the company wrote in a blog post. “Earlier this month, we completed our 500 millionth ride and our service is now available to 95 percent of the U.S. population — up from 54 percent at the beginning of the year.”

Alphabet’s investment in Lyft should come as no surprise. Waymo, Alphabet’s self-driving car company, and Lyft officially teamed up this spring in a bid to bring autonomous vehicles to market. It was announced at that time that the companies would work together on self-driving “pilot projects and product development efforts.”

Waymo, the self-driving car company that came out from under Google’s umbrella last year, is known for forging partnerships with like-minded companies as it rushes toward its goal of being the first firm to bring autonomous vehicles to the consumer market.

The firm is already working with Fiat-Chrysler and, as of December, was in talks with Honda about partnering to produce autonomous vehicles as well.

 


avatar

The post Alphabet Leads $1B Lyft Investment appeared first on SiteProNews.

Alphabet Leads $1B Lyft Investment

Written by: admin Date of published: . Posted in test

High tech ride-sharing firm Lyft has raised $1 billion in its latest financing round courtesy of CapitalG, Alphabet’s growth investment fund.

Thanks to the latest round of funding, Lyft’s valuation comes in at $11 billion. Further cementing the partnership is CapitalG Partner David Lawee’s new position on the Lyft board.

“2017 has been an important year for the Lyft community,” the company wrote in a blog post. “Earlier this month, we completed our 500 millionth ride and our service is now available to 95 percent of the U.S. population — up from 54 percent at the beginning of the year.”

Alphabet’s investment in Lyft should come as no surprise. Waymo, Alphabet’s self-driving car company, and Lyft officially teamed up this spring in a bid to bring autonomous vehicles to market. It was announced at that time that the companies would work together on self-driving “pilot projects and product development efforts.”

Waymo, the self-driving car company that came out from under Google’s umbrella last year, is known for forging partnerships with like-minded companies as it rushes toward its goal of being the first firm to bring autonomous vehicles to the consumer market.

The firm is already working with Fiat-Chrysler and, as of December, was in talks with Honda about partnering to produce autonomous vehicles as well.

 


avatar

The post Alphabet Leads $1B Lyft Investment appeared first on SiteProNews.

What Should I Do With My Marketing Video?

Written by: admin Date of published: . Posted in test

Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy a product or service after watching a marketing video. Also, video content is 12 times more likely to be shared on social media than regular images.

Once you have decided to use videos, you first must consider the different ways a video can be used to promote your business and then decide which ones are best for you.

So, what types of video can you have and how and where should you use them?

Overview of company services video

This type of video provides a high-level overview of the different goods and services that your business provides and should be one of the first videos you consider producing. You would want to have this shown on the home page of your website and if you have a webpage giving an overview of services then you would include it there too.

You will also want to share this on all your social media channels. If you have a Facebook business page, you can consider using this video as your page banner. If you decide you don’t want to put this on your banner, then you should pin this video post to the top of your timeline.

You should do something similar with your Twitter business account too.

Product / Service description videos

You should consider producing a video highlighting the benefits and features of each of your services or products. Once produced, the video should feature on the appropriate product/service page on your website, as well as being featured on your social media channels.

If you write a blog post featuring any of your products or services, you should feature your appropriate product or service video too.

Customer Testimonial videos

Having a video of your customers providing a testimonial about your product or service is an extremely powerful marketing message, so you should look to create some of these as soon as the opportunity arises.

Case study video

Case studies are a great way to demonstrate how your customers have benefited from your goods and services. Explaining these in a video is a very strong way to get your message across.

Promotional video

Promotional videos can be used for marketing any sales or product promotions you are currently running. The video should feature the benefits of the product or service you are promoting, along with details of the promotion and how long the promotion is running for.

You can also use video to promote any events you are running or any occasions where you are exhibiting or speaking. Make sure you feature all relevant details, such as the location, date and if relevant the time you will be there.

What to do with your videos

Your videos should be featured on all the relevant pages on your website. It is best to do this by hosting the video on a video hosting site such as YouTube, Vimeo or Wistea and embedding the hosted video into your webpage rather than trying to host the video directly onto your website. These hosting sites are optimized to stream video and have the bandwidth needed to do this, where your website probably doesn’t.

You should also share your videos on your social media channels. It is best to upload your video to each of the channels rather than sharing the hosted link, as all social media channels have now optimized the algorithms they use so that it favors videos hosted locally. This means that videos loaded directly to each social media channel are more likely to appear in people’s timelines.


avatar

Rob Osborne is the owner of Red Knight Solutions, a U.K.-based digital marketing agency working with SMEs to help them get the best from their digital marketing.
Rob specializes in the use of video to help businesses with their digital marketing, especially using photos and graphics to help business owners avoid the pain of appearing on camera.

The post What Should I Do With My Marketing Video? appeared first on SiteProNews.

What Should I Do With My Marketing Video?

Written by: admin Date of published: . Posted in test

Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy a product or service after watching a marketing video. Also, video content is 12 times more likely to be shared on social media than regular images.

Once you have decided to use videos, you first must consider the different ways a video can be used to promote your business and then decide which ones are best for you.

So, what types of video can you have and how and where should you use them?

Overview of company services video

This type of video provides a high-level overview of the different goods and services that your business provides and should be one of the first videos you consider producing. You would want to have this shown on the home page of your website and if you have a webpage giving an overview of services then you would include it there too.

You will also want to share this on all your social media channels. If you have a Facebook business page, you can consider using this video as your page banner. If you decide you don’t want to put this on your banner, then you should pin this video post to the top of your timeline.

You should do something similar with your Twitter business account too.

Product / Service description videos

You should consider producing a video highlighting the benefits and features of each of your services or products. Once produced, the video should feature on the appropriate product/service page on your website, as well as being featured on your social media channels.

If you write a blog post featuring any of your products or services, you should feature your appropriate product or service video too.

Customer Testimonial videos

Having a video of your customers providing a testimonial about your product or service is an extremely powerful marketing message, so you should look to create some of these as soon as the opportunity arises.

Case study video

Case studies are a great way to demonstrate how your customers have benefited from your goods and services. Explaining these in a video is a very strong way to get your message across.

Promotional video

Promotional videos can be used for marketing any sales or product promotions you are currently running. The video should feature the benefits of the product or service you are promoting, along with details of the promotion and how long the promotion is running for.

You can also use video to promote any events you are running or any occasions where you are exhibiting or speaking. Make sure you feature all relevant details, such as the location, date and if relevant the time you will be there.

What to do with your videos

Your videos should be featured on all the relevant pages on your website. It is best to do this by hosting the video on a video hosting site such as YouTube, Vimeo or Wistea and embedding the hosted video into your webpage rather than trying to host the video directly onto your website. These hosting sites are optimized to stream video and have the bandwidth needed to do this, where your website probably doesn’t.

You should also share your videos on your social media channels. It is best to upload your video to each of the channels rather than sharing the hosted link, as all social media channels have now optimized the algorithms they use so that it favors videos hosted locally. This means that videos loaded directly to each social media channel are more likely to appear in people’s timelines.


avatar

Rob Osborne is the owner of Red Knight Solutions, a U.K.-based digital marketing agency working with SMEs to help them get the best from their digital marketing.
Rob specializes in the use of video to help businesses with their digital marketing, especially using photos and graphics to help business owners avoid the pain of appearing on camera.

The post What Should I Do With My Marketing Video? appeared first on SiteProNews.

19 Best WordPress Plugins for Business and Entrepreneurs

Written by: admin Date of published: . Posted in test

WordPress has been the most popular open source CMS system with a ton of features. A number of business owners and professionals from various walks of life use WordPress to mark their presence online.

One of the best things about WordPress is the ability to customize and enhance it using plugins. The utilization of these plugins reduces the amount of work you have to do, especially as WordPress has more than 47,000 plugins.

The plugins are developed according to the needs of the webmasters to save them time and effort. With the right set of plugins, you can take your business to the next level. In this article, you will find the list of 19 must WordPress plugins for the business website currently and in the future. Have a look at them.

1. Yoast SEO

The importance of search engine optimization (SEO) cannot be ignored in the world where businesses need to get some buzz. A number of factors rank your website on top of search engine results and one of them is on-page SEO optimization.

Yoast SEO is a wonderful plugin, which helps you create content and optimize it optimally to improve your search engine results. It allows you to check the readability of your content, write meta descriptions and titles, image optimization and keyword optimization. Moreover, it helps you create better headlines by properly utilizing the focus keyword, along with heading tags.

2. MonsterInsights

Google Analytics is essential for garnering the useful insights on how your website is performing. MonsterInsights is another great plugin, allowing you to connect your website with Google Analytics. Installing this plugin on your WordPress website will help you to learn about traffic sources and the actions performed by users.

MonsterInsights comes in both a free and paid version. The Pro Version comes with a number of advanced features. The plugin is quick and easy to set up allowing you to unlock the potential of your business and revenue.

3. Jetpack

Jetpack comes with a bundle of features adding value to the website by giving security, streamlined management, performance, and website traffic and stats. For instance, it allows you to track the visitors on your website, helps protect you from malware attacks, manages menus and plugins, and improves the speed of your website.

Some of the other notable features of Jetpack include social sharing, posts by e-mail, spam-free comments, and related posts. Moreover, it also comes with a mobile theme option that is responsive, and lightweight designed for tablets and Smartphones.

4. Social Icons

When it comes to bringing traffic and gaining attention, social media plays an important role. Whether you are running a news website or operating an online store with latest deals, social media helps in engaging visitors.

Social Icons is a free WordPress Plugin allowing you to display popular social buttons on your website. You can post the icons on your pages through shortcodes or widgets. The plugin can allow you up to 100 social media platforms.

Moreover, the plugin comes with customization options to help you resize the icons, choose icon shape, pick the color and so much more. The drag and drop icon sorting makes it much easier to customize the icons.

5. Contact Form 7

It is important for a business to offer its clients uninterruptable opportunity to connect. For this reason, Contact Form 7 is a must-have the plugin on your website. Whether you are operating an online store or offering your services to clients worldwide, Contact Form 7 allows you to connect with potential and existing customers instantly. The plugin has been installed by millions worldwide and is one of the most demanded plugins for webmasters.

6. Snapshot

Backing up your important files and data helps keep you from a lot of troubles. For example, if your site goes down, or is hacked, you can simply restore your data from a backup. However, the trouble is doubled, if your backup is lost, deleted or corrupted. For this purpose, you need to have a backup of a backup. The Snapshot Pro plugin allows you to take backup of your website and save it to multiple locations including Google Drive, Dropbox, computer and Amazon S3. The backups can be scheduled using Snapshot Pro plugin helping you save data without any extra effort.

7. Buffer

Social media sharing has to be done on a frequent basis, to keep your followers engaged. The buffer plugin is meant to schedule your posts, track the performance of your content and easily manage all social media accounts in a single platform.

If you are going on a vacation or simply can’t connect with your audience due to certain reasons, Buffer can help you maintain a consistent presence on social media. Moreover, scheduling your post at a particular time when people are engaged more can be easily done through Buffer – even if you are sleeping or hanging out with friends.

8. Thrive Content Builder

As an Internet marketer or store owner, you have some products or services to sell. The biggest challenge for a WordPress user is to create a catchy product page, pricing tables, clients’ testimonials and call to action. But not anymore, when Thrive Content Builder can integrate within your WordPress Theme.

With a simple drag and drop element, you can create a catchy product page or landing page along with attention-grabbing hover effects. Without prior experience in coding, you can tweak every detail with mobile responsive editing.

9. Redirectioner

404 errors are bad for SEO and overall health of your website. Moreover, it is also bad from a customers’ point of view, not to mention that it looks very unprofessional. To address the broken link issue, you can install Redirectioner plugin to redirect broken or bad links to the right place. It also allows you to remove automatic and manual redirects that are no longer in use.

10. Beaver Builder

Want to have complete control over your website? Install Beaver Builder now. This page builder plugin allows you to gain control over your website, building catchy and professional pages with simple drag and drop.

It also comes with catchy templates and saves your valuable time. From a wide range of options, you can replace the text and images according to your requirements. Moreover, you can save design templates and reuse them across your website or simply export them to some other website.

11. WooCommerce

WooCommerce has been popular since its release and almost every site powered by WordPress uses this plugin, especially online store owners. Installing WooCommerce on your website will set up your store within minutes.

With the help of WooCommerce, you can sell almost anything from physical products to digital products. In addition, you can offer free shipping, flat rate shipping or make real-time calculations. There are plenty of payment options accepted by WooCommerce. In fact, it gives you all the control you need to run your store successfully.

12. WP Rocket

If you know the importance of loading your WordPress faster, you must install WP Rocket instantly. No one has enough time to wait for your website to load. Without struggling, you can configure WP Rocket Plugin and set your website to load immediately.

WP Rocket caching is activated immediately allowing you to create super-fast load time. This helps you in improving search engine optimization and increasing conversions. The plugin helps in reducing the weight of JavaScript, CSS, and HTML through minification.

13. WooCommerce FreshBooks

Creating invoices for different customers is a hectic job and needs a lot of time. WooCommerce FreshBooks helps you ease the invoicing process with one click. It offers high performance and flexibility in synchronizing your WooCommerce store with FreshBooks.

There are plenty of options to automatically generate invoices for all orders or through a manual process. Moreover, the plugin automatically synchronizes payments between your FreshBooks invoices and WooCommerce orders.

14. Disqus

Serious bloggers and Internet marketers are well aware of the importance of comments. It is a great way to improve conversions, build relationships and grow your brand. Disqus is a popular commenting plugin for WordPress website and helps you improve commenting on your site.

Without editing a single line of code, Disqus can be seamlessly integrated into your WordPress website through one-click installation. Moreover, some of the most recognized websites like “The Atlantic,” “EW” and “Wired” uses Disqus.

15. MailChimp

When it comes to subscribers, none other than MailChimp can help you create catchy opt-in forms or integrate them with another form. The signup forms are mobile responsive and user-friendly, allowing you to take control of form fields.

MailChimp is free to use for a list of up to 2,000 subscribers. Thereafter, you have to pay nominal fees. It has been the most popular newsletter service among Internet marketers and storeowners to send out e-mails to their potential and existing clients.

16. LeadBoxer

LeadBoxer is a must-have a plugin for B2B sale teams to come up with useful data in real time. It allows you to have a glance of businesses who visited your website and offer the ways to contact them. Hence, it can help you contact leads and potential clients, resulting in improved conversions and sales.

17. Schema

Schema is a useful WordPress plugin that can tell search engines more precisely about your content. It is easy to set and install without struggling much on settings. The functionality of Schema can be improved through other extensions and plugins. The interface is user-friendly and generates markup to incorporate in your WordPress pages and posts.

18. Testimonials Widget 

When it comes to gaining the trust of potential clients, past clients testimonials play an important role. With the help of Testimonial Widget, displaying customers’ feedback can be quick and easy. Without doing much, you can build trust and credibility about your services and brand, resulting in increased revenue and sales.

19. Soliloquy

When it comes to WordPress Landing Pages, sliders can help you display your content in a unique and attractive way. Soliloquy is one of the best responsive WordPress Slider plugins available to help you develop beautiful sliders anywhere on your WordPress website.

The drag and drop builder allows you to create video sliders and beautiful images in a few clicks. Moreover, it works great on all smart devices including tablets and Smartphones due to mobile responsive behavior. The Soliloquy comes with pre-made templates to customize your slider according to your requirements.

Conclusion

When it comes to running a business, you need to have the right resources. Especially, in the world of technology, the need for appropriate tools can help in saving time, increase conversion and improve ROI.

There are loads of plugins available on the market. Make sure you pick the right ones to power your WordPress website. The above-discussed plugins are easy to install and set, even if you are a beginner. If you have tried another plugin that helped you, please share your valuable opinion in the comments below.


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Ray Parker is an entrepreneur and Internet marketer with more than 15 years of experience in search engine optimization, creative writing and digital marketing with a Software Development Company. He has worked with several clients from all over the globe to offer his services in various domains with a proven track record of success.

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