How Work-Life Balance Impact Recruitment

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Balance is essential in every part of life. Whether you are the CEO of a Fortune 500 company or a low-level employee, you need to balance your responsibilities in your professional and personal lives. Not only does it guarantee peace of mind, but it can also improve your relationships with friends, family, and coworkers. 

Work-life balance encourages candidates to join the company employee roster. With technology advancing, many recruitment platforms revolutionize HR processes. But without policies supporting work-life balance, no applicant will favor your company.

So, if you plan to expand your team with fresh talent, then read on to understand what is work-life balance and how it impacts recruitment:

What is Work-Life Balance? 

Work-life balance implies fulfilling your work and filial responsibilities without compromising one or the other. It means leaving your office to-dos at your desk physically and mentally when you clock out in the evening and enjoying the rest of the day, relaxing with your loved ones.

Being able to separate the two areas of your life is vital to bring peace to mind. In an ideal world, with 24 hours in a day, minus the 8 hours for sleep, we have 16 hours left. With 8 productive working hours, you get 8 hours to spend leisurely, pursuing other hobbies.

However, our reality is not so simple. Not only do we not get a complete 8 hours rest, but considering commute time, checking emails, and planning for the day ahead, we spend more time working. As a result, we have fewer hours to spend on social activities.

An unbalanced lifestyle can lead to increased irritability, an unhealthy diet, missing out on important life moments, and struggling to prioritize work and non-work-related things. So, maintaining a work-life balance is essential to a physically and mentally healthy life. With your mind clear of stress, you are more likely to enjoy the little moments and increase your productivity.

How Work-Life Balance Impacts Recruitment

Here are some of the effects of work-life balance you can see in the recruitment sector:

Attract Talent Beyond the Ocean

Candidates with the skillset that you require may be separated by geographical boundaries. If your company does not support remote work and flexible timings, then there is an exceptional talent pool that you have yet to access beyond the ocean.

Allowing flexible working hours and remote work will encourage candidates to apply to your organization. It will improve the appeal of your company, raising your worth in the eyes of applicants.

Improve Employer Brand

A company that fosters work-life balance encourages flexible working, and stress-free workplace culture will inevitably have candidates lining up for open positions. Applicants will not only find the organization better for their professional growth but also their physical and mental well-being. 

Additionally, marketing your flexibility and company culture will put you in competition with leading organizations worldwide. It is because millennials prefer a hassle-free, comfortable work environment rather than a higher income. With more talented individuals joining the team and increased productivity, your company is sure to progress beyond limits.

Employee Referrals for New Additions to the Team

More than recruitment platforms like Apply Up or hunting for talented individuals on social media, employee referrals are the most efficient hiring technique. They guarantee a higher retention rate and are a cost-effective alternative to traditional hiring methods. Additionally, the team understands the company needs to screen potential applicants and refer only the suitable candidates to higher-ups.

How does work-life balance plays a role here? A flexible and supportive workplace will have its employees spreading the word. Your HR team will benefit from the involvement of other employees in the recruitment processes. Candidates will be eager to apply for open positions if they share the company’s favorable working hours and rich work culture with their connections.

Diverse Talent Pool on the Team

Flexibility also encourages the hiring of different talents on the team. An organization that supports work-life balance attracts top talents in the industry, including working parents, working students, and other professionals who favor flexible working hours.

If the candidate pool recognizes you as an organization with a supportive work culture that boosts work-life balance, then it will immensely benefit your recruiting and branding processes.

Improves Productivity

The crucial impact of work-life balance for a company is seen in the increased productivity of almost every employee. It’s a fact, if you are stress-free emotionally, mentally, and physically, you’ll have more energy to focus on essential aspects of life.

To boost company growth and employee retention rate, encourage the well-being of every individual on the team by altering your policies to support work-life balance. It will create a relaxed, peaceful environment, offer improved retention, and appeal to new candidates who prefer these values.

How Employees Can Improve Work-Life Balance

We’ve discussed how work-life balance impact the recruitment sector for employees and organizations. Let’s look at the tips to bring balance into our lives:

Set Boundaries

When you join the working class, you’ll almost always have one thing or other to keep you busy. The key to gaining work-life balance is defining boundaries between your work and home life and respecting those boundaries. For example, avoid checking emails outside the office or schedule short breaks throughout the day. 

Manage Schedule 

Manage your time inside and outside the office. Assign yourself a deadline for each task and prioritize those that are most important. 

Take Breaks

It can be pretty tempting to work during lunch or a break when you have too much on your plate. But it’s counterproductive! It will influence the quality of your work and affect your health in the long run. So, schedule time for yourself, do a little reading, take a walk, then resume work refreshed.

Go on Vacations

Take extended time off from work. You don’t have to leave the city or country to relax. Instead, you can avail your annual leaves to sleep in at home and de-stress, so you don’t burn out.

Make Personal Growth a Priority

Work and family are not the only part of life where you need to focus. Devote a little time to your personal development. Learn a new language, pick up cooking as a hobby or master new skills. It’s vital to maintain a work-life balance so that you have interests beyond your company.

Learn to Say No

Sometimes we accept assignments and invitations out of guilt or obligation. Say no when you don’t have the energy to work or go out, and you’ll find your schedule free for activities that are meaningful for you.

Be an Advocate for Change

Raise your voice and suggest changes in the company policies that support work-life balance. From flexible working hours to wellness programs, recreational activities, or reasonable deadlines are some ways you can implement work-life balance.

How Can Employers Promote Work-Life Balance to Their Employees?

Improving company policies to support work-life balance will have a significant impact on your recruitment and employee retention. Sometimes the situation may be out of your hands, but there are some ways you can ensure the job remains stress-free for you and your employees:

  • Regular workload evaluations.
  • Realistic and reasonable deadlines
  • Be a leader and set an example for your employees. Avoid checking emails outside of working hours, take breaks away from the work station, and more.
  • Dedicate an hour for lunch with a separate area for employees to eat away from their desks.
  • Conduct training programs to improve management skills.
  • Encourage your employees to leave after their shift.
  • If there is a need to be on-call after hours, then provide your employee with a separate work phone from their personal one. It will ensure they can leave their work responsibilities at home when on vacation or on weekends.
  • Conduct surveys to gather employee opinions on company policies.
  • If your employee requires a couple of hours for time-sensitive work, then respect their needs. Do not disturb them with tasks that can be handled by anyone else.
  • Encourage continuous improvement. Recognize areas where your employees are lacking and help them improve their productivity.
  • Consider hiring temporary staff, interns, and part-time students during busy times so employees have the space to work on priority tasks.

Wrap Up

Maintaining stability in all areas of life helps improve mental health, prevents irritability, anxiousness, and stress. I hope this article helps you understand how vital work-life balance is, not just for an organization’s recruitment but also for an employee’s health.

If you alter your company policies to encourage a work-life balance, your employee recruitment and retention will skyrocket.


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Jennifer Betts is a Digital marketing manager at Apply Up, a modern recruitment solution that connects employers and candidates by matching skill sets. Jennifer is a serial entrepreneur with a passion for digital products. She nurtures innovative business ideas and helps startups grow. 

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Can a POS Software Help Speed Up Checkouts?

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The answer is a definite yes. When looking at POS software and checkout speed, it is easy to see why so many businesses are making the transition to a more automated system. You can improve your customer experience by reducing their wait time, allowing more control over the payment process, and making sure patrons leave your store with a smile every time they come in.

Easy to Train, Easy to Use

Don’t you just hate it when you go to the store to buy a gallon of milk, only to spend five minutes at checkout because the cashier can’t seem to figure out how to ring you up? Maybe they have to go get the manager to help them figure it out. Maybe they had so much trouble they got locked out and need to wait three minutes, do a little dance, and enter an override code along with a DNA sample before they can ring you up. 

This is not the way your POS should operate, and the right one will be intuitive and simple to use. Good software will make it a snap to train your employees, and they won’t have to go looking for a manager to help them when they get caught with an issue.

Barcode Scanners vs. Manual Entry

POS software often comes with barcode capabilities, which will obviously make things much faster in the checkout line. No more searching for the right item in a list or entering a bunch of codes. Spare your customers time and yourself carpal tunnel with POS software that allows you to scan your items instead of entering them manually.

Accept Any Form of Payment

This is a big one. Have you ever gone to one of those discount grocery stores that have all sorts of specialty and international food items for a ridiculously low price? Or maybe crafts are your thing. Those discount stores are the same deal. You can’t control yourself, and so you end up with a cart filled to the brim with exciting items you are itching to get home and try. 

It takes forever at checkout to ring everything up, and you proudly get your wallet ready to pay for all the stuff you got at an amazing price. Then you hear, “Sorry, we don’t accept X card.” Do not let this happen to your customers. Make their experience as fast and convenient as possible by accepting whatever form of payment they are expecting to give you.

Virtual Wallets

Have you ever had the previous scenario happen to you, only when you reach for your wallet, you realize you left it by the front door? Save your customers the embarrassment and inconvenience of having to go back home and get their wallet while their veggie burgers melt in a “hold” cart next to the customer service desk. 

Let them pay from their phone instead, with apps like PayPal and Google Wallet. These apps are a recent development in payment technology that is sure to change the landscape of the checkout process in the future. 

Contactless Pay

Another way payments are changing is through contactless payment transactions. This is the new, more secure way of using your credit card to make a payment. Instead of transmitting your credit card information, a one-time code is shared which authorizes the transaction. 

Once that code has been used, it is no longer valid. This usually goes faster than a swipe or a dip, and is less wear and tear on the card as well.

Take Checkout to the Floor

Help your customers feel like they have more control over their time, by letting them sign up for a spot in line through a mobile app or tablets placed throughout the store. They can continue shopping until an employee comes to them to check out. With a modern POS system, you are more mobile than you are with a cash register, so you can take payments wherever your customers are.

Customize Pricing

Picture this: You have found the most amazing speakers for half off, and the cashier rings them up as being full price. You say something, and they disappear into the back for a few minutes. They come back, tap the screen a few times, then disappear again. Starting to remind you of the craft store incident? You can avoid this frustration for your customers by setting your POS to recognize special promotions and pricing. 

Maybe you want to run a sale but do not want that one aggressive bargain hunter to wipe out your entire inventory of windshield wipers only to resell them on Amazon for a markup. With POS software, you can set limits on the number of items that can be purchased at the promotional price, establish a minimum amount that must be spent before the discount kicks in, or enter any other parameters you want, to make sure you get the maximum effect of any promotions you run.

Store Customer Information

When your customers come into your store on a regular or even semi-regular basis, they like to be remembered. Enter their information into your system and never forget them again. Checkout will be faster when you do not have to enter personal information, payment, or product preferences, every single time. You can even boost your relationships with your customers through exclusive loyalty programs supported through your software.


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Gary Wilkinson is a 29 year old internet marketer from the North of England, he is the CEO of Link Kings Agency and owns Link-kings.com

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Real and Fake Influencers

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When running influencer marketing campaigns, it is crucial to choose your influencers wisely. If you can find brand ambassadors with the right audiences – the ones who will resonate with your product – the ROI will be immense.  Upwards of 40% of consumers have purchased a product or service after seeing it in an influencer’s social media post. 

However, should you choose wrong, the effect might be more devastating than you think. In fact, fake influencers can set your campaign back several steps by damaging your brand reputation and draining your marketing budget. Much like a brand wouldn’t want known bad actors modeling their products, the same rules apply to online marketing. If your product is promoted by someone that the digital community does not respect, you’ll earn less respect by association. So if you want to avoid being a victim of influencer fraud, you need to learn how to spot fake influencers. 

Fake followers in influencer marketing will cost brands $1.3 billion in 2019, says a report published by CNBC, which is an enormous amount considering the industry total market size of 8 billion. That’s more than 15%!

So how do you spot fake influencers in a world of social media where nothing is what it seems? Even such concrete numbers as followers count, reach and likes can be faked, so here is everything you need to know to avoid a fake influencer marketing scam.

1. Look for consistency 

The difference between real and fake following is consistency in growth (or fall). When an influencer has a real following it grows at a certain rate and this rate is ALWAYS consistent. Yes,  some get lucky and produce viral content which will spike engagement, but over time it gets back to a certain consistent growth rate. Now, fake engagement only spikes when you purchase followers, likes and comments, which all come in a short period of time. This is because the followers are not real people but simply bots. After the spike, engagement moves in a downward trend, as there are no real people to engage with the influencer’s content.  

Consistency, however, is the hardest to check. You need to have at least monthly statistics for your influencer, but Instagram provides only weekly stats so you’ll need to ask for a month of stats each week to verify consistency in an influencer’s following. Also, it can be hard to actually catch an experienced faker as nothing stops you from buying engagement on a daily basis. That said, most experienced influencers will understand this and be able to provide you with their information to verify the statistics of their following, which should include showing their growth and engagement over a span of at least one month.

2. Analyze audience quality

Now this is the one that I personally use the most when I’m selecting influencers for IGnation.me. Simply go to the Influencer’s followers tab and start opening accounts one by one. Bot accounts are quite easy to spot (usually). Look for the following traits: No profile picture, no posts, and a very high following count are the most obvious ones.

Going over 100 accounts will give you a pretty good understanding if the followers are real or not. Now, even if you found a clear bot account among the influencer’s followers, don’t become frightened just yet. It is important to understand that there are no 100% bot-free influencer accounts out there, it’s all about the ratio. If a following looks at least 75% authentic, you are dealing with a legitimate influencer. If it’s less, you might want to find another ambassador for your brand…

Here is an example of a common bot:

3. Analyze engagement quality

This technique is similar to the previous one but involves comments rather than followers. Go through the comments of a few posts to see whether the influencer is getting tons of irrelevant comments that have nothing to do with the post. In the case of fake influencers, you might notice a significant amount of emoji-only comments and generic comments that could be used on any post. Generic comments would include comments like “nice,” “great pic,” “amazing shot,” etc. Since they don’t say anything specific in relation to the content, they are versatile enough to fit any post. There’s a good chance these comments are coming from fake followers or bots.

4. Sponsorship portfolio

Another good metric is the influencer’s portfolio of brands that he or she is currently representing or has represented in the past. It’s a great shortcut as it basically means that someone else has already done the job of verifying the influencer before you. Yet, it obviously comes with certain risks, since you never know if the verification job has been done well. 

A portfolio of work history itself might be a fake, as some influencers advertise brands for free just to get them in their portfolio. Some brands can be fake as well or belong to an influencer’s friends, family, spouse or the influencer himself.

With that said, influencer marketing is a great tool to promote your brand as there are many options for all types of budgets. The conversion on influencer marketing is great if you are not dealing with fraudulent influencers, and using influencers with audiences who would be interested in your brand. 

In fact, Instagram is cracking down on bots with its new self-learning AI, which not only deletes bots, but bans and shadowbans people (including influencers) who use any bot tools. So even though there are many fake influencers out there today, the chances of encountering one in future are dropping every day.


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Andrew Krynin is CEO of IGnation, the first Instagram compliant growth accelerator for creating real Instagram influencers and connecting them with brands. Learn more at www.ignation.me.

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How encryption can enhance your SEO ranking

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Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent? 

On one hand, you have both on-page technical best practices and off-page methods to enhance your ranking, while you can use encryption to fight cybercriminals.

Search engine optimization (SEO)

SEO for all intents and purposes shouldn’t be about only performing on-page technical best practices. You also need to come up with out-of-the-box ideas that will enhance your website’s visibilities.

In as much as social media is a means of communication, it shouldn’t ordinarily improve organic search rankings. But be as it may, you need social media platforms to share your content since your website alone cannot give you the required reach.

You need social media platforms to boost traffic to your site as well as to enhance the profile. While the business world is still grappling with whether Google looks at social signals when determining the rank of a web page, the fact remains that if a large number people are able to share your content on social media, then it’s expected that more people will link to it, and links are a hugely important SEO ranking factor.

On the other hand, Google according to an article, as of October 2019, Google dominated US search queries but Bing was also able to achieve more search in a fair share. This should be interesting to marketers because according to Bing, social media plays a role in today’s effort to rank well in search results.

Whether you are grappling with on-page technical best practices or off-page methods to increase your website’s visibility in order to enhance SEO and ultimately your ranking, the most important thing is ensuring that your website is up and running. One thing that can bring your website crashing faster than any other thing is the activities of cybercriminals.

Encryption

As you plan to use social media to enhance your ranking, it’s important you know that cybercriminals earn nearly $3.25 billion per year violating social media. This is a good reason for you to consider encryption which is a surefire means of converting information into secret code thereby, hiding the true meaning.

The technology involved in encryption and decryption of information is called cryptography.

While your unencrypted data can also be referred to as plaintext, the encrypted one is known as ciphertext in the computing world.

You make use of encryption algorithms or ciphers to encode and decode messages. Before an unauthorized person can make any sense out of your encrypted message (if it is intercepted), such an entity has to guess which cipher you used to encrypt the message and also work out what keys were used as variables.

While it may sound outlandish to you, the simple truth is that the task can be very herculean and frustrating. This is why encryption has become such a valuable security tool.

The following are two of the best methods of encryption you can use to secure your website and enhance your SEO rankings.

1. End-to-end encryption (E2EE)

E2EE is a means of ascertaining that data being transmitted by you to another party cannot be viewed by an attacker that may probably intercept the means of communication. However, ordinarily using an encrypted communication circuit, as provided by Transport Layer Security (TLS) between the web client and web server software, is not always an assurance that you have an E2EE. The actual information you are transmitting must be by client software before being passed to a web client and decrypted only by the recipient.

Messaging apps such as Facebook’s WhatsApp and Open Whisper Systems’ Signal provide E2EE. It is also possible for Facebook Messenger users to get E2EE messaging with the “Secret Conversations” option.

2. Quantum cryptography

What could be more heartwarming than knowing that your website and social media account can’t be messed with? This is what quantum cryptography can do for you.

Based on the quantum mechanical properties of particles, your data is protected. The Heisenberg uncertainty principle postulates that the two properties you can use to identify a particle, both its location and its momentum, cannot be measured without changing the values of those properties.

This means that once you quantum-encode your data it cannot be copied and if an intruder attempts to access the encoded data, the data will change. Since you will be alerted by any attempt to copy or access the data the aim of the intruder is roundly defeated.

With encryption, you are secured from SEO spam-infected sites that typically redirect visitors to spam pages. The motivation behind this method for cyber attackers is simple – its ease.

One thing attackers won’t be able to do to your website is to gain access and steal your hard-earned SEO ranking as they consider it a big task to start from scratch to build up their own new rankings from the ground up. You are also protected from damages to your SEO rankings and brand reputation that will definitely lead to loss of traffic from SEO spam.

Access to your website for the purposes of SEO and comment spam which can be very tricky to detect is checkmated. Usually, hackers tend to inject spammy links on a website knowing fully well that they are visible only to Search Engines and visitors, whereas, you may not even be aware of it.

The end result would have been that malware will steal your domain authority and tarnish your reputation to boost their own.

Being an entrepreneur or a decision-maker, encryption is surely something you should get started with to safeguard your business from losing its reputation, credibility, and dollar bills. Feel free to share your queries in the comments section.

John Ejiofor is the founder and editor in chief at Nature Torch. He can be found on Twitter @John02Ejiofor.

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3 Ways Your Enterprise Will Benefit From Cloud Call Center Migration

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Cloud call centers are increasingly making headlines. More companies are opting to go this route and the potential benefits make it easy to see why. But many people are still hesitant to make the move. Here are three big reasons why you should consider migrating to a cloud contact center.

1. Improved Customer Experience

Customer satisfaction and loyalty are big revenue-driving factors for almost every business these days. Neither can be seen as a secondary concern anymore — not even by the big incumbent players in the market. Customers have so much more choice today, and they will quickly leave a brand at a moment’s notice.

This means that complaint resolution, returns, outreach, sales and everything else that touches this area must be managed and systemized better than ever before. This is the bread and butter of a call center. Unlike in-house reps managing phone lines and chat interfaces, they have been working for decades to turn these interactions into a science. By constantly refining their response strategies — and by handling a volume that no single organization experiences — they have come to understand customer expectations better than anyone.

2. Proven Results and Efficiency

While companies can invest heavily into customer experience and other key goals, this is usually not their area of expertise. Trying to ramp up here can quickly become a resource drain as they attempt to navigate an uncertain path and run into unforeseen hurdles. Worse still, the outcomes may not even meet expectations once the plans are completed.

Think of a cloud call center like an experienced hiking guide. They know all the shortcuts, they can avoid dangerous areas and they will get you where need to go no matter the weather. Going this route will always be the most efficient and most certain path to the finish line.

3. Better Cultural Alignment

Another reason that cloud call centers are so effective and efficient is that they understand your business. The best providers maintain clients across a large range of sectors and maintain experts specialized in each area.

Aspect, for example, has embraced its enterprise roots to become even more successful at serving its large clients with modern call center software. Compared to other types of vendors and partners, this level of specialization and sophistication is rare. And most find it to be a welcome addition to the culture that they have worked so hard to establish. You don’t have to waste time and energy explaining yourself to a partner that already understands how you operate.

Driving Success With Cloud Call Centers

From strategy to operations to execution to growth, there is so much on the plate of any modern company. This is a key reason why leaning on partners and outside resources is so crucial. It will allow you to focus all your attention on core competencies and the essential aspects of business — knowing that you are in great hands in other areas.

Really, there are few ways to otherwise find as many benefits as you can quickly gain just by migrating to a cloud call center. You will boost your customer experience, raise efficiency, get proven results and reinforce culture across the enterprise.

At the end of the day, each of these aspects represent core components that you need to drive success. And cloud call center migration can help you achieve them all in one package.


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How Businesses Can Improve Their Social Listening Strategy

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Businesses today must have an in-depth understanding of their specific audience to meet growing consumer expectations. With customers engaging in conversations across social media networks, blogs, and forums, businesses should track and monitor these conversations. This is where social media listening steps in to help.

Social listening is the strategy of tracking brand mentions and keywords or phrases across social media channels and the web. Implementing a social listening strategy is vital as it offers valuable insights into a brand’s audience, market, and competitors.

According to Sprout Social’s Index report, 63% of social media marketers believe listening will become more critical over the upcoming year.

As the new year begins, businesses using social listening should be open to experimenting with new methods to improve their strategy. Here are several social listening tactics for brands to try in 2020.

Protecting brand health

Businesses across all industries should be paying attention to their brand health and what customers are saying about them online. Social listening allows enterprises to gain real-time intelligence and awareness of sudden changes in brand sentiment.

Rather than make assumptions, businesses can know what customers are saying about them. With social listening, they can track conversations, catch emerging issues before they go viral, analyze sentiment changes, and monitor industry events that affect their brand.

By setting alerts for mentions and critical terms they want to track, businesses can stay on top of any negative sentiments that may develop online. Moreover, social listening gives brands time to create messaging to reframe an unfavorable narrative.

Sourcing user-generated content

Building trust with consumers continues to be a significant trend that influences businesses’ social media strategies. Brands must be transparent and authentic when connecting with their target audience. Sourcing user-generated content (UGC) is one of the best ways for brands to boost their authenticity and generate engagement.

Businesses can use social listening to capture original experiences directly from their audience on social media. For example, brands can source original posts related to their product or service from users on social networks and find ways to incorporate them into their content. 

Or, they can give their audience the chance to create user-generated content for a campaign focused on a particular idea, event, or product.

Social listening allows businesses to offer their target audience an authentic experience.

Identifying authentic influencers

Partnering with social media influencers continues to be at the forefront of social media best practices. Research by Twitter and data analytics provider Annalect found that 49% of consumers rely on recommendations from influencers. Additionally, exposure to branded tweets led to a 2.7 times increase in purchase intent versus not seeing branded tweets, but adding influencer tweets to branded tweets led to a 5.2 times increase in purchase intent.

When businesses partner with influencers aligned with their brand, they target not only their own audience but their audience as well.

Social listening is an excellent way for brands to identify the right influencers in their niche. Businesses can find social media influencers by tracking top authors in their industry or the URLs and titles of popular articles in industry-related blogs and publications. They can then determine which influencers are earning the highest engagement rate when sharing content.

Once a business identifies a potential influencer, they can reach out to them to discuss their campaign ideas and ways they could work together.

Monitoring existing influencers

Not only can social listening help businesses find new influencers, but it can help them keep an eye on their team of current influencers. Even if everything is going great with influencers, things can change quickly.

Businesses should set performance standards and use social listening to monitor the activity and engagement levels of influencers to ensure they remain a good fit for their brand. They can track influencers’ performance on each social channel and see how they compare to one another.

Integrating CRM data

Data-driven marketing indeed continues to be a massive trend for the new year. Since social listening offers valuable insights, combining it with CRM data can only take businesses further in their social listening strategy.

Merging social data with CRM data allows businesses to get a fuller picture of the consumer journey. With both sets of data combined, businesses gain even greater insights and benefit from having a single, unified view of the customer.

From conversations online to phone calls with account managers or customer service representatives, all customer data stays in one location so that everyone has access to valuable insights.

Keeping up with consumer expectations via social listening

With social media growing exponentially, customers have become more active than ever on networks, blogs, and forums. A robust social listening strategy is key to uncovering valuable insights about a brand’s customers, industry, and competitors.

It’s crucial, however, for businesses to continuously revisit their social listening strategy and look for new ways to improve it. Consumer expectations are always changing, and experimenting with new social listening tactics can help businesses keep a pulse on insights and trends in customer behavior.


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Adrian Fisher is the Founder and CEO of PropertySimple, a real estate technology software that allows agents to build their personal brand online.

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7 Modern & Easy to Use Content Marketing Tools & Services for 2020

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Content marketing is effort and resource intensive. Managing everything, from creating content to posting online and then sharing published content on various platforms, can get a little overwhelming at times. Resource and time management are the key challenges that marketers face. 

Thankfully, there are a number of useful tools to help make your job a little easier. Read on to learn about 7 of the best tools you can use for your content marketing campaigns in 2020.

1. Stencil

Every content marketer understands the importance of eye catching visuals in their content. Visual assets in your content, be it a great feature image or some valuable infographics, tend to get you more clicks than just plain and simple text. In fact, 32% of marketers believe that visual images are the most important type of content today.

Stencil is one tool you can’t do without if you want your content to be visually outstanding and engaging. This tool allows you to create graphics and images for different platforms such as blog banners, Facebook cover photos, Twitter posts, Pinterest photos, Instagram posts and many more. It has over 60 preset canvas sizes that you can customize according to your need. You can add backgrounds and images from the 2.2 million high resolution stock photos. It also lets you choose text formats and fonts to add to your image. If none of the preset sizes work for you, you can also create custom sized images.

Anything you need for your content marketing campaign, be it logos, quote images, icons, can be created with this tool quite easily. It lets you share images directly on social media and if you have a Buffer account, you can even schedule posting directly from Stencil.

2. Mailchimp 

Mailchimp is a one stop solution for almost all your major concerns with content marketing. This tool helps you organize your tasks by bringing everything you need on to one platform. So all your audience data, marketing channels and analytics can be managed from this tool to make processes faster and more streamlined. 

Mailchimp has CRM tools that can collect data about your audience and give you insights about what they like, so that you can easily create campaigns that will convert. The in-built design tools also make creating a campaign quick and easy as they have some ready-made segments and templates you can choose from. 

Apart from creating campaigns, the tool also tells you how they are performing. The analytics give you real-time performance reports as well as data-driven suggestions for what kind of content would work on which channel. 

3. Narrato

In your content marketing campaign, content is undeniably the hero. If your content doesn’t go right, all your other efforts are in vain. Writing good content requires some skill and experience, and not everyone is born a writer. If you are looking for some good quality content without having to invest in an in-house writer, Narrato is your go to tool.

Narrato is a leading freelance content writing platform that has thousands of experienced and expert writers on board. Smart algorithms are deployed to match the job you post to the best freelance writers on the platform, who have relevant experience and knowledge of your topic. You can get a variety of content written for blog posts, marketing copy, website content, social media posts, product descriptions and articles – that is almost everything you’ll need to market your product or services online.

Matched writers pick and deliver your content within 24 hours and you can ask for revisions any number of times until you’re satisfied with the content. The platform also has a built-in plagiarism check to ensure the content you get is original. Narrato also offers a free image recommendation tool for you to find high quality images for your blog posts and articles. And to add to it all, your first article on the platform is just $1!

4. Evernote

If you are working in a team, it is very important to brainstorm for ideas and take note of everyone’s ideas. Don’t you wish there was a better way to track these brainstorming sessions and note down ideas for your future content? Evernote is just the right tool for this purpose.

Evernote is a simple but extremely useful tool that allows you to take notes and access them from anywhere at any time. Your entire team can have access to the information you’d like to share. You can add all the information you have collected through research, new ideas that suddenly struck you or images and clippings that might be useful. Evernote also allows you to capture your ideas in voice and pictures.

It is available across devices, so you don’t have to worry about getting to your office in a hurry to share an idea. You can do it all from your smartphone.

5. Grammarly 

Proof-reading and plagiarism checking are key parts of content creation. But doing these tasks manually is a pain. If you don’t want to hire someone exclusively for proof-reading your content, use Grammarly instead. 

Grammarly is a very handy tool when it comes to proof-reading and editing content. When you run a completed content piece through the tool, it can easily detect mistakes in the text that could be wrong grammar or punctuation or even sentence framing. The tool also gives plagiarism alerts, which may not always be relevant, but is still a good way to make sure there’s nothing in your content directly lifted off from elsewhere. Grammarly even has a tone detector that tells you how the tone of your content sounds, such as formal or friendly. 

For a content marketer, a tool like this could save a lot of time and effort.

6. Ahrefs

Ahrefs is another all-in-one kind of platform that every content marketer should love. The tools here allow you to carry out competitive analysis, keyword research, backlink research, content research, rank tracking and web monitoring. That is probably everything you could ever need for SEO. 

The keyword research tool gives an organic search report that shows you keywords for which your competitors rank high in organic search. It also shows how much traffic each of these keywords drive. The platform gives analytics on your website too, such as your top performing pages or “content gap” which shows where your content is lacking compared to your competitors.

7. Trello

Trello is a project management tool that you will love to have as your team of writers and editors grows bigger. This tool allows you to manage and schedule content writing, posting and sharing easily, from one platform. It has a choice of boards, lists and cards that let you prioritize your tasks and interact with your team to keep them updated. You can add attachments, comments and deadlines to the cards to keep things on track.  

Trello also has a bot for automating certain tasks by adding them as calendar commands or due-date commands, so you can take them off your to-do list. 

This is a great tool to stay organized and keep your process in check from anywhere since it works across devices.

In Conclusion

Like in all other business processes, time is indeed money. These simple to use and extremely handy tools can help you save some valuable time in 2020 which you can invest in strengthening your strategy and creating new ideas. So, go ahead and try a few.


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Neelam Goswami is a Content Writer at Godot Media, a leading content writing services agency. Her areas of interest include digital and content marketing. She is also an amateur artist and loves to spend time on creative work.

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