Facebook Launches App Just for Video Creators

Written by: admin Date of published: . Posted in test

Facebook wants to make creation of videos for its site as easy and seamless as possible as it looks to lure publishers away from its main rival: YouTube.

To do just that, the social media company has launched an app exclusively for video creators.

“The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level,” Facebook video product manager Chris Hatfield said in a blog post. “With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.”

The app features tools that enable users to more easily create personalized, live broadcasts that include openers, outros, custom live stickers and graphic frames. A Community Tab enables creators to engage fans and collaborators with a unified inbox that centralizes comments from Facebook and Instagram, and messages from Messenger.

Creators will have access to “fun camera effects and frames,” the ability to crosspost content to other platforms and access Facebook Stories to interact with their fans.

An Insights tool, meanwhile, enables creators to access metrics, including analytics about their Page, videos and fans.

The Facebook Creator app is launching worldwide for iOS and will roll out to Android users in the coming months.

“The app is open to individuals on Pages or profiles, and you will be able to download it in the Apple App Store today,” Hatfield said. “We will be gathering feedback and iterating on the app to create the best experience for creators.”

Facebook has also launched Facebook for Creators, a website that offers creators resources and tips on how to up their video game, connect with fans and grow their following.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Launches App Just for Video Creators appeared first on SiteProNews.

Facebook Launches App Just for Video Creators

Written by: admin Date of published: . Posted in test

Facebook wants to make creation of videos for its site as easy and seamless as possible as it looks to lure publishers away from its main rival: YouTube.

To do just that, the social media company has launched an app exclusively for video creators.

“The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level,” Facebook video product manager Chris Hatfield said in a blog post. “With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.”

The app features tools that enable users to more easily create personalized, live broadcasts that include openers, outros, custom live stickers and graphic frames. A Community Tab enables creators to engage fans and collaborators with a unified inbox that centralizes comments from Facebook and Instagram, and messages from Messenger.

Creators will have access to “fun camera effects and frames,” the ability to crosspost content to other platforms and access Facebook Stories to interact with their fans.

An Insights tool, meanwhile, enables creators to access metrics, including analytics about their Page, videos and fans.

The Facebook Creator app is launching worldwide for iOS and will roll out to Android users in the coming months.

“The app is open to individuals on Pages or profiles, and you will be able to download it in the Apple App Store today,” Hatfield said. “We will be gathering feedback and iterating on the app to create the best experience for creators.”

Facebook has also launched Facebook for Creators, a website that offers creators resources and tips on how to up their video game, connect with fans and grow their following.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Launches App Just for Video Creators appeared first on SiteProNews.

Tesla Announces Electric Semi-Truck and Flashy Roadster

Written by: admin Date of published: . Posted in test

Tesla has unveiled a snazzy new car that puts the electric vehicle company in direct competition with other premium sports car manufacturers.

The media and a handful of lucky future customers got a peek at the sleek, new Tesla Roadster Thursday night during a special ceremony. Priced at a whopping $200,000, the reservation price for the baseline model comes in at $50,000. There will also be 1,000 ‘Founders Edition’ Roadsters available to anyone willing to fork over $250,000.

The Roadster, which will be up for gabs in 2020, can go from zero to 60 in 1.9 seconds, and can do a quarter of a mile in 8.8 seconds. With a top speed of more than 250 miles per hour, it just might live up to Tesla’s boast of it being “the quickest car in the world.”

CEO Elon Musk said the Roadster is “a hardcore smack-down to gasoline cars.”

With its 620-mile range per charge, the four-seater may live up to Musk’s promise.

“You’ll be able to travel from LA to San Francisco and back at highway speed without recharging,” Musk said, adding that, “driving a gasoline sports car is going to feel like a steam engine with a side of quiche.”

Musk also announced Tesla’s entry into the big rig industry with its electric semitractor-trailer. With production slated to begin in 2019, prospective customers can reserve their model with $5,000 down.

The semi will be able to haul an 80,000-pound load for 500 miles on each electric charge making it, Musk said, more cost-efficient than diesel models.

“Owners can expect to gain $200,000 or more in savings over a million miles based on fuel costs alone,” the company said in a press release.

The vehicles will come with Tesla’s autopilot system, enabling a convoy of the transports to autonomously follow the lead vehicle.

The plan, Musk said, is to install a network of solar-powered “megachargers” across the globe to accommodate the electric vehicles.

(Via Reuters)


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Tesla Announces Electric Semi-Truck and Flashy Roadster appeared first on SiteProNews.

Tesla Announces Electric Semi-Truck and Flashy Roadster

Written by: admin Date of published: . Posted in test

Tesla has unveiled a snazzy new car that puts the electric vehicle company in direct competition with other premium sports car manufacturers.

The media and a handful of lucky future customers got a peek at the sleek, new Tesla Roadster Thursday night during a special ceremony. Priced at a whopping $200,000, the reservation price for the baseline model comes in at $50,000. There will also be 1,000 ‘Founders Edition’ Roadsters available to anyone willing to fork over $250,000.

The Roadster, which will be up for gabs in 2020, can go from zero to 60 in 1.9 seconds, and can do a quarter of a mile in 8.8 seconds. With a top speed of more than 250 miles per hour, it just might live up to Tesla’s boast of it being “the quickest car in the world.”

CEO Elon Musk said the Roadster is “a hardcore smack-down to gasoline cars.”

With its 620-mile range per charge, the four-seater may live up to Musk’s promise.

“You’ll be able to travel from LA to San Francisco and back at highway speed without recharging,” Musk said, adding that, “driving a gasoline sports car is going to feel like a steam engine with a side of quiche.”

Musk also announced Tesla’s entry into the big rig industry with its electric semitractor-trailer. With production slated to begin in 2019, prospective customers can reserve their model with $5,000 down.

The semi will be able to haul an 80,000-pound load for 500 miles on each electric charge making it, Musk said, more cost-efficient than diesel models.

“Owners can expect to gain $200,000 or more in savings over a million miles based on fuel costs alone,” the company said in a press release.

The vehicles will come with Tesla’s autopilot system, enabling a convoy of the transports to autonomously follow the lead vehicle.

The plan, Musk said, is to install a network of solar-powered “megachargers” across the globe to accommodate the electric vehicles.

(Via Reuters)


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Tesla Announces Electric Semi-Truck and Flashy Roadster appeared first on SiteProNews.

Black Friday SEO: Last-minute tips for the holiday season

Written by: admin Date of published: . Posted in test

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce.

SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one.

The holiday season begins in earnest for ecommerce companies with the Black Friday weekend, bookended by Black Friday (November 24) and Cyber Monday (November 27).

Black Friday (the day retailers traditionally go ‘into the black’ due to the bumper sales) follows Thanksgiving in the US and kicks off a spending spree that typically continues through the Christmas period. The digital revolution has facilitated huge growth in spending worldwide, even spawning the online-focused Cyber Monday counterpart to satiate consumers’ desire to pick up a bargain.

Although dwarfed by China’s equivalent, known as ‘Singles Day’, which recently posted $12 billion in sales on Alibaba alone within just 2 hours, Black Friday holds particular significance for retailers in the US and beyond.

For context, the following statistics should paint a clear picture of the importance of this period for online stores:

  • 2017 spending is predicted to rise by 47% over the same period in 2016
  • Shoppers in the US spent $3.39 billion on Cyber Monday last year and $3.34 billion on Black Friday
  • The Black Friday week brought sales of £6.5 billion in the UK in 2016
  • The average American consumer will spend $745 over the Black Friday weekend
  • Target sold 3,200 TVs per minute during the first hour of Black Friday last year.

Brands have been planning for the holidays for a long time already, so the focus will now turn to any last-minute changes that can help tempt consumers to their site and provide a seamless transaction experience when they get there.

SEO is quite rightly considered a long-term investment and strategies take time to come into effect, but some fine-tuning can still reap dividends in the immediate short term.

The tips below are intended to give ecommerce sites an SEO performance boost – just in time for the holiday period.

Focus on keyword groups with a high ROI

All brands are aiming to maximize revenues over the holidays, which leads to an increase in activity as their marketing strategies kick into action.

Search demand patterns change too, as consumers seek inspiration across a range of digital media.

This opens opens up new opportunities; search results are affected by these forces and they change in response to the surrounding stimuli. Intelligent targeting of the right queries at the right moments can see brands move into top positions and capitalize on demand peaks.

Historical data from Google Trends or Keyword Planner can highlight the types of queries that tend to increase around this time of year. Typically, modifiers including ‘best’, ‘gift’, ‘deals’, or ‘cheap’ will be popular with shoppers on the lookout for the right present.

There’s nothing revolutionary about that, but adding these terms to basic SEO elements like internal links, title tags and meta descriptions can make all the difference.

Our guide to advanced keyword research is a great place to start this process, as it helps marketers to isolate short-term opportunities and strategize accordingly.

Use existing landing pages for high-volume terms

It helps if you are using an authoritative page to target profitable queries at the most competitive time of year. With only a couple of weeks until Black Friday, it would be a pretty tall order to launch a brand new page and rank in positions 1-3 for the most important terms,

And yet, many brands do exactly this every year. Rather than having one static Black Friday page and another for Cyber Monday that can be updated every year, they launch a new page every time the holidays roll round.

After all, the trend is predictable; we know searches for [black friday] are about to take off:

black_friday_searches

The retailers that make the most of this will have had a Black Friday page in place for years already, which benefits from the backlinks that have been sent to the site every year. Small updates, such as adding the year 2017 into the copy and title tag, will help the page gain relevance for this year’s searches.

Once the holidays pass, update the content to move shoppers to more relevant deals and allow the page to accrue SEO value until next year.

Add new content to cover new SEO opportunities

There are less obvious trends to make use of, too.

Recent analysis of BrightEdge data by Eugene Feygin revealed a very significant increase in the number of rich snippets returned for ecommerce queries over the past year. In fact, the research found that there has been an increase in the number of rich snippets of over 26% within the last five months.

Unsurprisingly, Amazon has benefited to a greater degree than most:

BrightEdge_QA

But the same opportunity exists for all retailers.

Given the prominence that is afforded the these quick answers, in what has come to be known as ‘position zero’, it seems too great a prize to ignore.

The question, then, is how to format content to increase its likelihood of being pulled programmatically as a rich snippet.

There are no black-and-white rules to this, but there are steps we can take to help our chances. For example, using Schema.org mark-up to provide Google with structured data about product features or prices will help greatly, and tools like Moz Keyword Explorer can help identify popular questions.

Repurpose old content to create gift guides

According to Google’s trend report from 2016, more than 70 percent of digital shoppers started their holiday shopping without something particular in mind that they wanted to buy.

The search journey doesn’t end when someone clicks through to a website, of course. With user engagement factors continuing to play a pivotal role in SEO successes, we need to understand the consumer’s intent and match that up to the experience they receive when they land on the site.

Walmart provides a good example of how this can be achieved. They have a range of gift guides, which are categorized by the type of gift the consumer is thinking of, and also for whom they are planning to buy.

walmart seo

It is possible to go further still, through segmentation of content by the consumer’s level of certainty about the product they want to buy. The site can ask these questions to use as prompts to personalize the experience, with live chatbots playing an ever greater role in this area.

This must be complemented by an oft-overlooked aspect of ecommerce SEO: optimization of internal search. A report by Visualsoft found that 17% of UK retailers do not pay attention to the effectiveness of their internal search engine, but this should be taken into account by all ecommerce sites. To do so means making use of autocomplete searches, product recommendations based on search history, and personalized results.

These points require the refinement and adaptation of existing assets for most brands, so they can still be considered quick win activities for the holidays.

Optimize for speed

Back in 2012, Amazon calculated that just one second of slowdown in page load speed costs them $1.6 billion in lost sales, a number that can only have grown in the intervening years.

The aforementioned report from Visualsoft made blunt a point of which we are all aware: when providing a great ecommerce experience, speed matters. It also highlighted how far a lot of online retailers are from meeting the benchmarks expected of them by their customers:

Page_loading

Source: Visualsoft

In addition, new research from BrightEdge (full report here) has highlighted the peak traffic days across devices:

brightedge

This data shows that while mobile traffic peaks on Thanksgiving, it is desktop that takes the lion’s share of visits on Cyber Monday. Moreover, BrightEdge’s research found that desktop takes 67% of overall conversions in the holiday season, as its traffic converts at a significantly higher rate than mobile visits.

Marketers need to be in prime position to move these consumers through to their intended transaction, as they research on one device and come back to convert on another.

Therefore, if there is only one area of on-site experience that SEOs can contribute towards, it should be page load speed. Improved speed can help rankings directly, but it is also a proven way to improve conversion rates on mobile, desktop, and tablet.

The road to achieving this will depend on the website in question, but some best practices would be:

  • Minimize the number of HTTP requests required to load the page
  • Reduce the number of redirects needed to arrive at the final URL
  • Compress or re-size images.

Optimize mixed media assets

It stands to reason that with so many shoppers seeking inspiration, images and videos are essential components of an SEO strategy for the holidays.

At the last minute, brands are likely to have their media strategies set in stone, but SEO can always help to attract more traffic to these assets.

As such, we should be thinking about optimization for search engines like Pinterest and YouTube, and not just Google and Bing.

That said, Google’s universal results provide an excellent opportunity to draw more traffic if images and videos are optimized for the right queries.

Therefore, SEO research for the holiday season should aim to identify the keyword categories and types for which images and videos are returned in the SERPs. Keyword tools like BrightEdge and SEMrush provide a way to do this at scale, helping marketers to evaluate the best areas to apply their efforts.

Take lessons from other digital marketing channels

With such limited time left to test SEO changes, retailers should look to paid media channels to find quick, substantial lessons to apply to organic search. PPC ad copy can be a goldmine for these insights, as is reveals the triggers most likely to appeal to consumers when they are searching. Take the best-performing ad copy variations from paid search and incorporate these into SEO messaging to draw a higher click-through rate.

Recent research into social media ad performance also found that informal, conversational language works best. People tend to be in a different mindset when on social media compared to search, which is driven by their underlying intent and the different natures of the platforms. However, this tone of voice could still be worth testing within PPC ads to see if it helps brands stand out and connect.

That said, we need to bear in mind that consumers don’t think in terms of SEO, PPC, or social media when they are shopping for gifts. They move between these channels and expect a consistent tone in their interactions with a brand.

SEOs should look to broader consumer surveys to understand the role their channel can play to ensure that this consistency is achieved.

One such study from Astound Commerce asked, “Which of the following will most likely prompt you to visit a retailer online this holiday season?”

Consumers, who were prompted to select all of the responses that applied to them, revealed just how many factors can potentially come into play:

Black_friday_1

This is a complex set of interconnected communications, but there are a few clear takeaways for SEO. For example, promotions are a key driver of traffic, so we should add any relevant deals into on-page copy and meta tags.

Make sure your servers are ready

The SEO team at any retailer has important responsibilities on the technical side of things over the holidays.

If all goes to plan, there should be a significant surge in the number of visitors to the site over a short period of time, which can play havoc with servers. Downtime is particularly disastrous at this time of year, so take steps to prepare.

It is worth visiting the site’s error logs to see if there is anything you can fix in advance of the traffic increase, and make sure you have a dedicated point of contact on stand-by if any issues should arise over the holiday season.

Black Friday SEO: Last-minute tips for the holiday season

Written by: admin Date of published: . Posted in test

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce.

SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one.

The holiday season begins in earnest for ecommerce companies with the Black Friday weekend, bookended by Black Friday (November 24) and Cyber Monday (November 27).

Black Friday (the day retailers traditionally go ‘into the black’ due to the bumper sales) follows Thanksgiving in the US and kicks off a spending spree that typically continues through the Christmas period. The digital revolution has facilitated huge growth in spending worldwide, even spawning the online-focused Cyber Monday counterpart to satiate consumers’ desire to pick up a bargain.

Although dwarfed by China’s equivalent, known as ‘Singles Day’, which recently posted $12 billion in sales on Alibaba alone within just 2 hours, Black Friday holds particular significance for retailers in the US and beyond.

For context, the following statistics should paint a clear picture of the importance of this period for online stores:

  • 2017 spending is predicted to rise by 47% over the same period in 2016
  • Shoppers in the US spent $3.39 billion on Cyber Monday last year and $3.34 billion on Black Friday
  • The Black Friday week brought sales of £6.5 billion in the UK in 2016
  • The average American consumer will spend $745 over the Black Friday weekend
  • Target sold 3,200 TVs per minute during the first hour of Black Friday last year.

Brands have been planning for the holidays for a long time already, so the focus will now turn to any last-minute changes that can help tempt consumers to their site and provide a seamless transaction experience when they get there.

SEO is quite rightly considered a long-term investment and strategies take time to come into effect, but some fine-tuning can still reap dividends in the immediate short term.

The tips below are intended to give ecommerce sites an SEO performance boost – just in time for the holiday period.

Focus on keyword groups with a high ROI

All brands are aiming to maximize revenues over the holidays, which leads to an increase in activity as their marketing strategies kick into action.

Search demand patterns change too, as consumers seek inspiration across a range of digital media.

This opens opens up new opportunities; search results are affected by these forces and they change in response to the surrounding stimuli. Intelligent targeting of the right queries at the right moments can see brands move into top positions and capitalize on demand peaks.

Historical data from Google Trends or Keyword Planner can highlight the types of queries that tend to increase around this time of year. Typically, modifiers including ‘best’, ‘gift’, ‘deals’, or ‘cheap’ will be popular with shoppers on the lookout for the right present.

There’s nothing revolutionary about that, but adding these terms to basic SEO elements like internal links, title tags and meta descriptions can make all the difference.

Our guide to advanced keyword research is a great place to start this process, as it helps marketers to isolate short-term opportunities and strategize accordingly.

Use existing landing pages for high-volume terms

It helps if you are using an authoritative page to target profitable queries at the most competitive time of year. With only a couple of weeks until Black Friday, it would be a pretty tall order to launch a brand new page and rank in positions 1-3 for the most important terms,

And yet, many brands do exactly this every year. Rather than having one static Black Friday page and another for Cyber Monday that can be updated every year, they launch a new page every time the holidays roll round.

After all, the trend is predictable; we know searches for [black friday] are about to take off:

black_friday_searches

The retailers that make the most of this will have had a Black Friday page in place for years already, which benefits from the backlinks that have been sent to the site every year. Small updates, such as adding the year 2017 into the copy and title tag, will help the page gain relevance for this year’s searches.

Once the holidays pass, update the content to move shoppers to more relevant deals and allow the page to accrue SEO value until next year.

Add new content to cover new SEO opportunities

There are less obvious trends to make use of, too.

Recent analysis of BrightEdge data by Eugene Feygin revealed a very significant increase in the number of rich snippets returned for ecommerce queries over the past year. In fact, the research found that there has been an increase in the number of rich snippets of over 26% within the last five months.

Unsurprisingly, Amazon has benefited to a greater degree than most:

BrightEdge_QA

But the same opportunity exists for all retailers.

Given the prominence that is afforded the these quick answers, in what has come to be known as ‘position zero’, it seems too great a prize to ignore.

The question, then, is how to format content to increase its likelihood of being pulled programmatically as a rich snippet.

There are no black-and-white rules to this, but there are steps we can take to help our chances. For example, using Schema.org mark-up to provide Google with structured data about product features or prices will help greatly, and tools like Moz Keyword Explorer can help identify popular questions.

Repurpose old content to create gift guides

According to Google’s trend report from 2016, more than 70 percent of digital shoppers started their holiday shopping without something particular in mind that they wanted to buy.

The search journey doesn’t end when someone clicks through to a website, of course. With user engagement factors continuing to play a pivotal role in SEO successes, we need to understand the consumer’s intent and match that up to the experience they receive when they land on the site.

Walmart provides a good example of how this can be achieved. They have a range of gift guides, which are categorized by the type of gift the consumer is thinking of, and also for whom they are planning to buy.

walmart seo

It is possible to go further still, through segmentation of content by the consumer’s level of certainty about the product they want to buy. The site can ask these questions to use as prompts to personalize the experience, with live chatbots playing an ever greater role in this area.

This must be complemented by an oft-overlooked aspect of ecommerce SEO: optimization of internal search. A report by Visualsoft found that 17% of UK retailers do not pay attention to the effectiveness of their internal search engine, but this should be taken into account by all ecommerce sites. To do so means making use of autocomplete searches, product recommendations based on search history, and personalized results.

These points require the refinement and adaptation of existing assets for most brands, so they can still be considered quick win activities for the holidays.

Optimize for speed

Back in 2012, Amazon calculated that just one second of slowdown in page load speed costs them $1.6 billion in lost sales, a number that can only have grown in the intervening years.

The aforementioned report from Visualsoft made blunt a point of which we are all aware: when providing a great ecommerce experience, speed matters. It also highlighted how far a lot of online retailers are from meeting the benchmarks expected of them by their customers:

Page_loading

Source: Visualsoft

In addition, new research from BrightEdge (full report here) has highlighted the peak traffic days across devices:

brightedge

This data shows that while mobile traffic peaks on Thanksgiving, it is desktop that takes the lion’s share of visits on Cyber Monday. Moreover, BrightEdge’s research found that desktop takes 67% of overall conversions in the holiday season, as its traffic converts at a significantly higher rate than mobile visits.

Marketers need to be in prime position to move these consumers through to their intended transaction, as they research on one device and come back to convert on another.

Therefore, if there is only one area of on-site experience that SEOs can contribute towards, it should be page load speed. Improved speed can help rankings directly, but it is also a proven way to improve conversion rates on mobile, desktop, and tablet.

The road to achieving this will depend on the website in question, but some best practices would be:

  • Minimize the number of HTTP requests required to load the page
  • Reduce the number of redirects needed to arrive at the final URL
  • Compress or re-size images.

Optimize mixed media assets

It stands to reason that with so many shoppers seeking inspiration, images and videos are essential components of an SEO strategy for the holidays.

At the last minute, brands are likely to have their media strategies set in stone, but SEO can always help to attract more traffic to these assets.

As such, we should be thinking about optimization for search engines like Pinterest and YouTube, and not just Google and Bing.

That said, Google’s universal results provide an excellent opportunity to draw more traffic if images and videos are optimized for the right queries.

Therefore, SEO research for the holiday season should aim to identify the keyword categories and types for which images and videos are returned in the SERPs. Keyword tools like BrightEdge and SEMrush provide a way to do this at scale, helping marketers to evaluate the best areas to apply their efforts.

Take lessons from other digital marketing channels

With such limited time left to test SEO changes, retailers should look to paid media channels to find quick, substantial lessons to apply to organic search. PPC ad copy can be a goldmine for these insights, as is reveals the triggers most likely to appeal to consumers when they are searching. Take the best-performing ad copy variations from paid search and incorporate these into SEO messaging to draw a higher click-through rate.

Recent research into social media ad performance also found that informal, conversational language works best. People tend to be in a different mindset when on social media compared to search, which is driven by their underlying intent and the different natures of the platforms. However, this tone of voice could still be worth testing within PPC ads to see if it helps brands stand out and connect.

That said, we need to bear in mind that consumers don’t think in terms of SEO, PPC, or social media when they are shopping for gifts. They move between these channels and expect a consistent tone in their interactions with a brand.

SEOs should look to broader consumer surveys to understand the role their channel can play to ensure that this consistency is achieved.

One such study from Astound Commerce asked, “Which of the following will most likely prompt you to visit a retailer online this holiday season?”

Consumers, who were prompted to select all of the responses that applied to them, revealed just how many factors can potentially come into play:

Black_friday_1

This is a complex set of interconnected communications, but there are a few clear takeaways for SEO. For example, promotions are a key driver of traffic, so we should add any relevant deals into on-page copy and meta tags.

Make sure your servers are ready

The SEO team at any retailer has important responsibilities on the technical side of things over the holidays.

If all goes to plan, there should be a significant surge in the number of visitors to the site over a short period of time, which can play havoc with servers. Downtime is particularly disastrous at this time of year, so take steps to prepare.

It is worth visiting the site’s error logs to see if there is anything you can fix in advance of the traffic increase, and make sure you have a dedicated point of contact on stand-by if any issues should arise over the holiday season.

How Virtual and Augmented Reality Will Change Your Business Meetings Forever

Written by: admin Date of published: . Posted in test

Ever since the appearance of holograms in movies, and the spotlight of robots and droids playing holographic messages to interactive mobile holograms in Star Wars, the fact that virtual reality and augmented reality would make it off the silver screens and into our lives was just a question of time and technology.

Technology has been progressing at an amazing speed, which has produced many business opportunities for entrepreneurs and businesses that are recent startups. Many are sure that just as professionals who built their careers on the Internet, social media as well as mobile solutions, the same success lies in store for professionals who decide to specialize in virtual and augmented reality. A recent example of augmented reality making money for a corporation is Nintendo and its Pokemon Go app.

VR is understood as using forms of technology such as mobile devices and/or special optical headsets that simulate an environment that is very similar to reality. This kind of reality puts the user inside a simulation and takes him to an experience as if he had entered a different world. AR on the other hand, does the opposite by bringing virtual elements into our world that will provide additional information to its users and change the reality they are experiencing. Holograms are often how this is achieved in AR.

Since the combined markets of AR and VR had a $5.2-billion revenue for 2016, the forecast of $150 billion by or before 2020 is bringing many technology companies into the market.

AR and VR Applications in Business Partnering

To fully comprehend where an emerging technology is headed, it is imperative to understand what is currently going on in businesses that use them. Pokemon Go is an augmented reality game that collaborates with a restaurant that is interested in being a physical location where the game users can get supplies in-game. Multiple businesses have expressed interest in this kind of generation of directing people to their establishment.

Many social media users have seen 360-degree videos that provide the viewers with the sensation of control as to where they will view things from a very real perspective. This can be increased with a VR headset. Virtual tours are becoming quite common for many places and products. They are also being used for video conferencing and so that people can view events from remote locations.

AR and VR Business Uses

Training

VR and AR technology in companies are already being used for training for certain activities and are also eliminating certain risks that would otherwise be present in a real situation. Certain kinds of training that needed to be theoretical, can now be very engaging and increase the learning curve as well as reduce training periods.

Conferencing

With the advents of the telephone and video conferencing, businesses were able to have larger and more effective meetings that saved money and time for people and companies. Now it is possible to exhibit and manipulate data for all viewers to see.

Remote Work

Working from a customer location, at home, or any other location is never an issue because, virtually, a worker can be put in the same office situation as his or her colleagues.

Online Shopping

Since online shopping pictures do not fully convey the entire product, VR and AR will provide the opportunity for clients and customers to get a feel of what a product is like. This is already being done by GAP, where customers can virtually try on clothes from home without having to go to the store.

Virtual Tours

Traveling experiences are sure to undergo many changes as many tours are already available for hotels where they are able to see and experience rooms so they can decide which they want to book. Pictures are sure to only be a small part of presentations when AR and VR become mainstream media for tourism.

Design Feedback

In the past, designing a product required that a designer create a computer model or even a physical and tangible mock-up so that it could be evaluated and improved by focus groups. AR and VR are making things much simpler without the need of the physical product. This can greatly reduce a number of costs.

The Future

Although technologies are not always accepted by the public, specialists believe that VR and AR will be because there are definite benefits to consumers. Products can be better understood before a purchase is made. It is clear that there is a clear market for these new forms of technology. In fact, by 2025, approximately 500 million VR units are expected to be sold.

In addition, the need for audio visual technicians will grow. Those interested in specializing in the AR and VR technology will have a whole new and uncharted field to be active in.

Leaders of social media sites, including Facebook CEO Mark Zuckerberg, are confident that VR will shape the soon-to-come major computing platform. VR is going to be very interactive and an important part of most online experiences.


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After graduating from the University of Michigan, Isaac Christiansen moved to Riverton Utah and has been there ever since. He is a private practice PT and enjoys spending time with his family and reading up on consumer technology when he’s not at the office. Isaac also works closely with the folks at Ice Shavers while constantly looking forward to summer.

The post How Virtual and Augmented Reality Will Change Your Business Meetings Forever appeared first on SiteProNews.

How Virtual and Augmented Reality Will Change Your Business Meetings Forever

Written by: admin Date of published: . Posted in test

Ever since the appearance of holograms in movies, and the spotlight of robots and droids playing holographic messages to interactive mobile holograms in Star Wars, the fact that virtual reality and augmented reality would make it off the silver screens and into our lives was just a question of time and technology.

Technology has been progressing at an amazing speed, which has produced many business opportunities for entrepreneurs and businesses that are recent startups. Many are sure that just as professionals who built their careers on the Internet, social media as well as mobile solutions, the same success lies in store for professionals who decide to specialize in virtual and augmented reality. A recent example of augmented reality making money for a corporation is Nintendo and its Pokemon Go app.

VR is understood as using forms of technology such as mobile devices and/or special optical headsets that simulate an environment that is very similar to reality. This kind of reality puts the user inside a simulation and takes him to an experience as if he had entered a different world. AR on the other hand, does the opposite by bringing virtual elements into our world that will provide additional information to its users and change the reality they are experiencing. Holograms are often how this is achieved in AR.

Since the combined markets of AR and VR had a $5.2-billion revenue for 2016, the forecast of $150 billion by or before 2020 is bringing many technology companies into the market.

AR and VR Applications in Business Partnering

To fully comprehend where an emerging technology is headed, it is imperative to understand what is currently going on in businesses that use them. Pokemon Go is an augmented reality game that collaborates with a restaurant that is interested in being a physical location where the game users can get supplies in-game. Multiple businesses have expressed interest in this kind of generation of directing people to their establishment.

Many social media users have seen 360-degree videos that provide the viewers with the sensation of control as to where they will view things from a very real perspective. This can be increased with a VR headset. Virtual tours are becoming quite common for many places and products. They are also being used for video conferencing and so that people can view events from remote locations.

AR and VR Business Uses

Training

VR and AR technology in companies are already being used for training for certain activities and are also eliminating certain risks that would otherwise be present in a real situation. Certain kinds of training that needed to be theoretical, can now be very engaging and increase the learning curve as well as reduce training periods.

Conferencing

With the advents of the telephone and video conferencing, businesses were able to have larger and more effective meetings that saved money and time for people and companies. Now it is possible to exhibit and manipulate data for all viewers to see.

Remote Work

Working from a customer location, at home, or any other location is never an issue because, virtually, a worker can be put in the same office situation as his or her colleagues.

Online Shopping

Since online shopping pictures do not fully convey the entire product, VR and AR will provide the opportunity for clients and customers to get a feel of what a product is like. This is already being done by GAP, where customers can virtually try on clothes from home without having to go to the store.

Virtual Tours

Traveling experiences are sure to undergo many changes as many tours are already available for hotels where they are able to see and experience rooms so they can decide which they want to book. Pictures are sure to only be a small part of presentations when AR and VR become mainstream media for tourism.

Design Feedback

In the past, designing a product required that a designer create a computer model or even a physical and tangible mock-up so that it could be evaluated and improved by focus groups. AR and VR are making things much simpler without the need of the physical product. This can greatly reduce a number of costs.

The Future

Although technologies are not always accepted by the public, specialists believe that VR and AR will be because there are definite benefits to consumers. Products can be better understood before a purchase is made. It is clear that there is a clear market for these new forms of technology. In fact, by 2025, approximately 500 million VR units are expected to be sold.

In addition, the need for audio visual technicians will grow. Those interested in specializing in the AR and VR technology will have a whole new and uncharted field to be active in.

Leaders of social media sites, including Facebook CEO Mark Zuckerberg, are confident that VR will shape the soon-to-come major computing platform. VR is going to be very interactive and an important part of most online experiences.


avatar

After graduating from the University of Michigan, Isaac Christiansen moved to Riverton Utah and has been there ever since. He is a private practice PT and enjoys spending time with his family and reading up on consumer technology when he’s not at the office. Isaac also works closely with the folks at Ice Shavers while constantly looking forward to summer.

The post How Virtual and Augmented Reality Will Change Your Business Meetings Forever appeared first on SiteProNews.

7 Crucial Elements to Building an Effective Brand

Written by: admin Date of published: . Posted in test

It used to be that if you had a logo and a website you had a business brand. But today’s consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business.

Today, businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand.

When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you.

When people think of your industry, you’ll be the first one to come to mind. It also gives your offerings a higher perceived value — suddenly you can charge what you are worth to clients who are happy to pay.

If you want to build a dynamic and effective personal brand that will help grow your business but don’t know where to start, let’s break it down…

7 Key Elements of a Personal Brand that is Infused with Your Business Brand

1. Embracing Consistency

When prospects know what to expect of you it creates a feeling of familiarity and trust. That’s why consistency of everything you do and how you present yourself is so important.

But many business owners go willy-nilly with their brand, not paying attention to colors, fonts, graphics or style of messaging that all makes up a personal and business brand. This can be confusing for your audience. Your brand should be developed with consistency and standards that reflect well on how you want your business to be perceived.

For instance, take colors — one way to be consistent with your business brand on a personal level is to wear similar colors to your visual brand. For many years, Mari Smith wore her signature turquoise blue wherever she went, which was a match to her business brand. She has since changed this strategy, but it was very effective in her brand positioning while she was building her leadership presence.

Dana J. Smithers, one of our long-time clients is another one who fully embraces her brand messaging by consistently wearing only her business brand colours: Black, red and white.

Consistency is king when it comes to branding. Aside from your personal appearance, other things you do also affect your personal brand. For instance, if you say you provide a weekly newsletter, you need to honor that commitment and make sure a newsletter goes out every week. If you post twice a day on Facebook, keep up that frequency.

That kind of consistency will win over the trust of your followers, which will make them more likely to make a purchase when they are in need of your product or services.

2. Forming a Compelling Story

Your story is the single biggest differentiator for your business. Make your story be a part of your personal brand.

Hundreds of people may sell what you have, but you are the only one who is exactly like you.

Your followers yearn to know who you are, how you got to where you are at and why you love what you do. Think of it as your Cinderella rags to riches story. It allows people to see how you came from no-where, learned the lesson, and came out on top.

Connecting to your story gives followers that feel good, heart-to-heart connection with you. Once you craft your story you can add it on your about page, your bio, in presentations, your book and more.

3. Owning Authenticity

When you share from your heart you inspire and connect with people on a deeper level.

Share the real you. Let them see your values. Talk about what you stand for. Give them a peek behind the scenes so they feel included.

4. Being Visible and Accessible

Out of sight means out of mind. There are many ways you can showcase your personal brand by becoming more visible in front of your target market. Here’s just a few ideas:

• Have a great, professional headshot.

• Post photos of you in action at work.

• Leave your office and go to networking meetings.

• Get featured in the media.

• Be a podcast or telesummit guest.

• Show photos of events you attend and the people you meet on social media.

• Hold webinars and Facebook Live Q&A sessions with your followers.

• Follow up and nurture your network through newsletters so you are unforgettable.

5. Creating a Value Proposition

This is such an important brand element but sadly most businesses do not have a clear value proposition statement.

A value proposition is a clear declaration that explains who you serve, how you serve them, and why your solution is better.

A good one is clear, specific and easily understood. When you can articulate this in a compelling way, it’s a powerful client attraction tool.

6. Defining a Focused Ideal Client

Many businesses aren’t clear about their ideal customer. They cast their net too wide when it comes to customers.

Once you clearly identify who is in your tribe, it not only supercharges your marketing messages but also helps you better understand how to present yourself in front of them in order to win them over.

7. Showcasing Your Expertise

Personal branding also means being the best and most knowledgeable at what you do. Don’t just be a follower of other top experts, instead lead the industry with your perspectives, findings and views.

Create studies to publish new results. Develop your own signature system. Craft terms that become the coined phrase for the industry.

The more you differentiate yourself from others in your industry the more you will become the go-to expert people will be drawn to.


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As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General’s Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

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