What’s it like using DuckDuckGo in 2019?

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DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays?

You might have heard of DuckDuckGo in the past. Our first long post about it was back in 2016 with Rebecca Sentance trying out the new search engine for a week.

Three years later, many things have changed. More users are losing trust in big tech companies and privacy and security are more important than ever. How does DuckDuckGo fit in this change?

And how is the experience of switching into a new search engine nowadays?

DuckDuckGo in numbers

search engine market share US march 2018 to 2019

Over the last few months, DuckDuckGo has seen increased media coverage. Its growing stats among a growing conversation around online privacy make it more relevant than ever.

There are more than 30 million searches happening on DuckDuckGo every day. Its data indicates a constant growth. It’s currently the fourth largest search engine in the U.S. counting more than 1 billion searches every month all over the world.

Google is holding the reins of the market share with 88.5% of it, Bing is following with 6.12%, Yahoo! is third with 4.11% and DuckDuckGo is forthwith 0.99% of the market share.

It clearly has a long way to go to stand out as a serious competitor in the market share. However, it has already paved the way in a new kind of search engine that is serious about security and privacy. In fact, its mission is to set a new standard of trust online.

The search engine that doesn’t track you

duckduckgo homepage

One of the first things you notice when visiting DuckDuckGo, except for the search box, is the subheading “the search engine that doesn’t track you”.

DuckDuckGo was built as an alternative to Google and the big search engines that use tracking data to improve personalization. DuckDuckGo reassures its users that they don’t store their personal information. They don’t collect or share personal data. They are not storing your search history, which means that they are not able to sell this data to advertisers. Moreover, there’s no tracking in the private browsing mode, which sounds encouraging for everyone who is interested in a search engine that won’t track every single search.

duckduckgo privacy information

What’s interesting is that DuckDuckGo wants to prove that they take privacy seriously. A click on their menu button at the homepage on ‘privacy simplified’ allows you to:

  • Protect your data on every device
  • Subscribe to their Privacy Crash Course to improve your understanding of online privacy
  • Protect your devices by reading privacy guides
  • Find out more about the importance of reduced tracking

Just recently, Google announced an expanded number of default search engines for users including DuckDuckGo for the first time. This was certainly a small win for the DuckDuckGo and also for people who want to focus on private searches.

It’s not surprising that more users are interested in learning more about their online privacy.

duckduckgo traffic from 2010 to 2019, now at more than 30 million searches

[Screenshot from DuckDuckGo’s traffic page.]

A closer look at DuckDuckGo’s stats indicates this growing interest in security and privacy. DuckDuckGo reached 10 million searches in one day back in 2015. It managed to reach 20 million searches in October 2018. In April 2019 it counts 38 million searches.

Making the most of DuckDuckGo

I’ve decided to try out DuckDuckGo after many years of using Google. The focus on online privacy along with the growing number of people switching to DuckDuckGo made it an intriguing choice.

The first impression seemed familiar. Simplicity and a minimal interface made the transition easy.

The fact that your searches are not personalized means that everyone can access the same results in a similar search. This seems to be a relief in the common pattern of the online filter bubbles that we’re used to be part of.

search on duckduckgo for "social media trends"

Another relief was the lack of endless ads before the actual search results. I’ve been used to the series of ads before the actual search results and the science of PPC from a professional perspective, but it was still a nice experience to find the direct results of my query. There was only one ad at the top of the search results, which I certainly wouldn’t mind seeing a similar limit to my Google results.

duckduckgo shortcuts to other sites

In addition to these, you can also save time from your searches by making the most of DuckDuckGo’s bangs. Bangs are shortcuts that allow you to search results on other sites. If you want to search for “SEO” on Search Engine Watch and you’re actually on DuckDuckGo’s homepage, all you need to do is to type ‘!searchenginewatch seo’

There are currently more than 12k bangs so you can search any of the big sites without visiting them in a different tab.

Finding the best search results — not everything is perfect

I must admit that the lack of personalization has its pros and cons. It is obviously reassuring to feel that you’re in control of your own data. However, you should also be prepared for the additional queries you might need to find the best results.

Forget queries like “cinemas near me” and “what’s playing”

duckduckgo query for "cinemas near me"

The search results will be the same for everyone all over the world without detailed queries that could possibly help you get more personalized results.

Moreover, the actual search cannot compete with Google’s sophisticated search. After years of serving as the biggest search engine, there is a learning of semantics that leads to way better results compared to all other search engines.

This shouldn’t be a surprise and it should be clear when you’re jumping into DuckDuckGo that not everything will be the same.

There will also be an initial phase of learning the ropes of a new search experience, which is expected in every new tool and site.

Are these reasons enough to abandon DuckDuckGo? Not yet. It’s good to understand that it won’t replace Google anytime soon but this doesn’t mean that it doesn’t deserve a chance, especially if you’re serious about your online privacy when searching. I’ll personally give it a go knowing that if I can’t find a specific result, I can still use Google. I also enjoy their curated stories around privacy on their Twitter feed so it was an easy decision to follow them and stay up-to-date.

The choice is yours

duckduckgo query for "alternatives to google search"

The online world is changing. And we’re facing with numerous dilemmas when it comes to staying loyal to the big tech companies. As more data breaches and scandals show up, it’s up to us to decide whether we want to keep personalization or not.

There’s no right or wrong answer.

Google is certainly enjoying the success of the big search giant with a large index and search features that keep us hooked with along the numerous services we use on a daily basis. However, it’s refreshing to feel that we still have alternative options. Whether we use them or not, it’s up to us.

What’s important is to be conscious of your decision and your online privacy. The more informed we are, the better our online experience.

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The Impact of Marketing on Society

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The mention of marketing most likely brings to mind relatively modern industry elements such as digital advertising, data analysis, social media activity and brand awareness. Although these elements are all commonplace in today’s marketing world, the true concept of marketing existed long before their time. Accomplished corporate entrepreneur Jeff Yapp provides a comprehensive overview of technology and its impact on marketing. 

History of Marketing

Since the concept of capital gain first appeared, marketing has existed as a means to increase sales. It is defined as the promotional efforts surrounding a product or service. In other words, the pure concept of marketing itself predates most of the technology we now use to define it. 

The notion of marketing as we know it today first took shape in the mid-1900s. Due to a boom in business, many industries of this era experienced a massive increase in competition. This created the need for focused, competitive strategies that set brands apart from their competition and allowed them to effectively appeal to the public. With time, businesses found that effective branding, communication and advertising ultimately allowed them to turn over larger profits. 

Not shockingly, implementing the innovation of cutting-edge technology has almost always been the best way to achieve these goals. Take for example the first color TV ad that ran in the UK back in the late 1960s: all other ads quite literally paled in comparison, arguably making it the most effective and memorable television advertisement of its time. 

Since then, technology has continuously been placed at the forefront of the world’s most effective marketing strategies, there’s no sign of the trend ever changing. These days, it is impossible to constructively analyze the field of marketing without considering technology as the most defining factor.  

The Invention of the Internet and Social Media Marketing

The most momentous event in the history of the relationship between technology and marketing came with the invention of the internet. This gave way to the popularization of the personal computer, which eventually lead to the widespread use of smartphones social media applications.

Now, there are more ways than ever to market a product or service. Social media users both intentionally and unintentionally consume ads and other branding material on platforms like Instagram, Snapchat, Facebook and Twitter. There are also more tools and technologies geared towards marketing than there ever have been previously. This is due almost entirely to an overall advancement in technology.  

Search Engine Optimization

Often abbreviated simply as SEO, search engine optimization is the practice of optimizing content (such as articles, blogs, videos or other content) to show up on Google and Bing searches. Though other factors come into play, SEO efforts work largely by strategically placing specific keywords in the body, headings or titles of a piece of content. These days, it is one of the most integral forms of digital marketing and can be used to boost a business’s visibility.

If a business can rank well on search engine results, its website will get more traffic. In most cases, more traffic equates to more customers and an increase in profit. In short, SEO has given marketers a way to reach mass audiences never before possible. 

Voice Search Optimization

The appearance of voice search optimization is another excellent example of how technology determines marketing trends. In recent years, smart speakers and voice assistants have become increasingly popular. As programs such as Siri become more prevalent and products like Amazon’s Alexa fall drastically in price, there is an increasing demand for content that is optimized for voice searches.

Much like SEO, voice search optimization aims to increase a website’s or product’s chance of appearing as the top result of a voice search. Like SEO, it does this through the conscious use of keywords and a recognition of how an individual is inclined to verbally word a search query. 

Now, voice technology allows individuals to order Amazon products and even Domino’s pizza deliveries through simple verbal commands, meaning that higher-ranking search results will translate directly to purchases. In this way, the technological development of these voice technologies is slowly revolutionizing how many products and services are marketed. 

Social Media and Influencer Marketing

The increasing popularity of social platforms has changed how the world consumes media, which has in turn determined how effective marketing best targets audiences. Perhaps the most unusual and surprising marketing trend which has appeared as a direct result is the emergence of influencer marketing.

Influencer marketing is a form of marketing which uses influential individuals (such as high-profile artists, models, celebrities, or other individuals with high follower counts) to promote a product or service. It occurs on both a small and large scale and is shown to be overwhelmingly effective.

Its success can be attributed at least partly to the influencers real (or perceived) authority and elevated social status. It combines the power of word-of-mouth marketing with the extended reach of social networks for a marketing method that is both widespread and highly personalized. Without personal technology like smart phones or social media platforms like Instagram, influencer marketing could never exist. 

Artificial Intelligence

Artificial intelligence (often referred to simply as AI) is one of the most impactful technologies changing the modern world of marketing. It refers to computer programs that are designed to perform tasks that had previously required human intellect. AI programs are often capable of educated decision-making, voice recognition, visual perception, and other impressive tasks. It is most commonly seen in chatbot programs, data collecting software, and other analysis-related programs.

While AI is also being used on the external side of marketing to enhance customer support and experience, it’s most prominent impact has come from its analysis capabilities. Using AI, marketing companies are now able to translate data (such as search history, purchase patterns, and other factors) into meaningful marketing information. This information helps companies target potential customers and effectively appeal to them. 

As technology advances, more data is created. For example: the popularization of online shopping leads to more extensive purchase histories, more engagement with social media platforms leads to detailed consumer profiles, and increased use of search engines provides valuable customer insights. As we find more ways to engage with technology, more data is created. As more data is created, AI will become even more effective and in-demand. 

Jeff Yapp on Technology and Marketing in Years to Come

These days, technology is evolving at a faster pace than ever before; it’s changing the world of marketing with every step. As we find new and different ways to engage with technology and each other, effective marketing continually adapts to better target its audience. In short, marketing has always been a field which capitalizes on the ever-changing advancement of technology, and it shows no signs of stopping in the years to come.


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Jeff Yapp is the Founder and CEO of Wutznxt – a consulting agency located in Portland, Oregon. With over 30 years of professional experience, Jeff brings innovation into the marketing industry.

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10 Most Useful Technology Apps to Use in 2019 – Apps are everywhere. In over ten years since the launch of smartphones, there are now millions of apps across the world’s most popular platforms. Apple users, especially if you have iOS and macOS devices, have a lot of choice when it comes to apps. 

Written by: admin Date of published: . Posted in test

There are apps for almost everything, from managing your finances to project management and countless others for every problem we want to overcome using a laptop, tablet or smartphone. Some of the most useful apps solve problems we haven’t thought much about, until a technology application delivers a solution that makes our lives and work easier. 

For macOS users, whose devices are often used in a professional setting, we need apps that make us more efficient and productive at work. Professionals, freelancers and entrepreneurs have an extensive collection of useful Mac apps to choose from; the challenge is finding the right ones that will have a positive impact on your work. 

We have conducted extensive research and surveyed macOS users to find the most useful apps when working on a Mac. In this article, we cover the 10 most useful Mac apps to download in 2019. 

10 useful apps to download on macOS 

1. Setapp

As many Mac owners know, trying to find apps using the Mac App Store (the macOS equivalent to the App Store) isn’t an experience that sparks joy. Often, users are left feeling frustrated that they can’t find the apps they need, even when they’re popular apps with millions of users. The apps you need are often buried too deep under those that are of poorer quality, with dozens of inferior copycat apps and others that piggyback off similar keywords and other features. 

Busy Mac owners don’t have all day to find the right apps to solve challenges they’re having. And often, if they do find apps that are suitable, the features people really need are hidden behind in-app purchases. Setapp is a solution to these problems. For a monthly subscription, you can have access to over 130 apps without worrying about paying extra for the features you need and want. Setapp has apps for almost anything you can imagine in a professional environment, from AI-powered photo editing to managing expenses and compiling code. All for the price of two coffees a month. 

2. Dropbox

Any busy professional with clients, colleagues or freelance co-workers elsewhere in the country or world often needs to transfer large files, or collaborate on work with someone who’s not in the office. File sharing apps, such as Dropbox, are invaluable collaboration tools. Especially when you can integrate them with other popular useful apps, such as Evernote and Google Drive or Office 365. 

3. CleanMyMac X

CleanMyMac X is a powerful Mac performance improvement app. Any Mac over a year or more old gets cluttered with everything from apps to videos and pictures that people don’t need. Excess apps and files take up space and reduce the ability for a Mac to work effectively. When your device isn’t as productive, neither are you. 

CleanMyMac X is a way to solve this problem. Declutter and give your Mac a well-deserved clean up. It also protects Macs’ from dozens of viruses, giving your software and hardware frequent health checks. 

4. Grammarly

Grammarly is an invaluable tool for marketing professionals. Anyone who writes more than a few emails every day needs an app to check for spelling and grammar mistakes, especially if your work is being published online or sent to clients. Use Grammarly to check your work before hitting send. 

5. Archiver

Archiver is a handy file compressor and extractor app. It makes file compression, file decompression, splitting big files and encryption effortless. This is definitely one of the most useful apps you need to download if you often handle and transfer large files. 

6. Flume

Instagram is one of the world’s most popular social media apps on an iPhone. But for those who want to edit pictures and upload them on a macOS device, it’s not a fun experience. So most don’t bother, even knowing that you can upload even more stunning pictures when taken on a professional camera and edited using a pro quality editing app. Now you can do both, with Flume. 

Flume brings everything you love about Instagram to Mac in a beautiful app. You can view and like photos, comment, follow, share, and most importantly, post to Instagram from Mac. 

7. Ulysses

Ulysses is an invaluable writing editor app. It comes with some powerful and useful features, giving you as much help as needed, or staying out of the way when all you want is a clean page to write on. You can even publish from within the app, which is always useful. 

8. BetterZip

Another way to compress and unlock encrypted files is BetterZip. It’s a useful app that allows you to zip and unzip files in 30 formats, which is more than most, for the extra security conscious Mac user. 

9. Bartender

Busy Mac users often have more apps and icons than they need, making it difficult to find what they really need. Bartender is a useful app that helps to organize, search, and actually use your Mac menu bar icons while also keeping your desktop tidy. 

10. Downie

Downie is a browser extension that makes it easy to download videos from YouTube and dozens of other websites and social platforms. Downie is simple and easy-to-use, so you can get the job done within seconds — without being overwhelmed by the features you don’t need. Well worth downloading if you want to keep online videos offline to find them more easily. 

With the right apps, you can do anything; well, anything that involves a computer or smartphone. Apps are a trend that is here to stay. Make your life and work easier when you find apps that solve productivity challenges that trip you up and slow you down. We hope you find the apps mentioned in this article useful at work, or when growing your business.


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James Dorian is a technical copywriter. He is a tech geek who knows a lot about modern apps that will make your work more productive. James reads tons of online blogs on technology, business, and ways to become a real pro in our modern world of innovations. He is also the greatest fan of Mac. Read his article about uninstalling apps on macOS.

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Don’t Let Burnout Squash Your Business

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As a small business owner, it’s easy to feel like the weight of the world is firmly placed on your shoulders. And while this isn’t entirely true, it’s important that you set up systems and mechanisms for relieving undue pressure and finding joy in your work.

What is Burnout?

Burnout is a word that gets casually tossed around with great frequency and flippancy, but what exactly is it?

According to wellness coach Elizabeth Scott, “Burnout is a reaction to prolonged or chronic job stress and is characterized by three main dimensions: exhaustion, cynicism (less identification with the job), and feelings of reduced professional ability. More simply put, if you feel exhausted, start to hate your job, and begin to feel less capable at work, you are showing signs of burnout.”

Job burnout is overwhelmingly common among employees, but what about business owners. Are you prone to burnout as well? The answer is a resounding yes.

Burnout doesn’t typically crop up out of nowhere and trip you up. It’s generally a slow, drawn-out process that begins with warm, smoldering coals and flourishes into a rampant wildfire. 

At first, burnout will feel like boredom and a lack of energy, but you push through. Then that boredom turns into apathy, which snowballs into carelessness and foolish mistakes. Before you know it, you dread getting up in the morning and you trade afternoon sales calls in for a round of golf. And the more burned out you become, the more guilty you feel. Stress leads to anxiety, which can eventually translate into depression.

According to Mayo Clinic, consequences of job burnout can include excessive stress, fatigue, insomnia, sadness, anger, irritability, alcohol misuse, heart disease, high blood pressure, Type 2 diabetes, and a suppressed immune system that makes you more susceptible to sickness and disease.

It’s not always immediately clear what the cause of burnout is. But once a person digs into the underlying factors and gets to the root of the problem, a few specific culprits 

will become obvious.

4 Ways SBOs Can Avoid Burnout

If you feel burnout creeping in – or you’re worried that it could emerge at some point – it’s important that you take proactive measures to evade this cancerous disease. Here are a few practical suggestions:

1. Take Care of Yourself

In most cases, there’s a connection between job burnout and a lack of self-care. Each issue feeds the other – often creating a vicious cycle that accelerates negative consequences.

If you aren’t caring for yourself, it’s time to make some changes. Specifically, you should:

  • Make sleep a bigger priority. Not only do you need to get seven or eight hours of sleep per night, but you need to get quality REM sleep that helps your body heal and recover.
  • Get at least 30 minutes of exercise per day. Preferably, this exercise should come in the middle of the day when you’re able to get the most out of the benefits.
  • Improve your diet and correct any imbalances or nutritional deficiencies that you may have. If you can’t get all of the necessary vitamins and nutrients from your diet, try liquid extracts made from whole-plant herbal extracts.

When you’re in the midst of growing a business and juggling dozens of responsibilities, self-care can easily become secondary. Don’t let it. Make it a priority by setting specific and measurable goals.

2. Create Some Separation and Balance

Everyone wants to talk about work-life balance, but few understand what this actually means. Until you gain some clarity on this issue, you’ll fail to find fulfillment in either area of your life.

Work-life balance does not mean merging these two aspects of your life. In other words, it isn’t about bringing your kids to work and bringing your job home with you so that you can do both at once. In fact, the opposite is true. It’s about separating these two areas and being 100 percent present where you are.

When you’re at work, you should be focused on work. More importantly, when you’re at home, you should be focused on being a parent, spouse, friend, etc. A failure to make time for your personal life will lead to a constant state of exhaustion. 

3. Learn to Say No

Entrepreneurs are often told that they have to be ready to say yes to everything in order to grow a business. However, saying yes to things that don’t fit into your core business will actually hold you back from growing. They’ll also eat up your time and energy.

“In order to say yes to what’s truly important, you need to have a firm understanding of your core priorities, entrepreneur Nellie Akalp writes. “Well-defined near-term and long-term objectives can help you frame your daily decisions and to-do list.”

Once you know what you can say yes to, you can start saying no to opportunities, questions, and challenges that don’t fit into your master plan. You’ll feel instant relief.

4. Take it Down a Notch

Passion and risk can be good things for an entrepreneur to weave into their startups, but there’s such a thing as too much.

“Some evidence suggests that entrepreneurs are more at risk of burnout because they tend to be extremely passionate about work and more socially isolated, have limited safety nets, and operate in high uncertainty,” Harvard Business Review reports.

If you’ve been surviving on adrenaline and trying to will your business to be successful, you’re draining yourself dry. By stepping back and taking things down a notch, you can develop more sustainable workflows that pave the way for greater longevity.

Rediscover Your Energy and Excitement

Do you remember what it was like when you first started your business and you were filled with excitement, anticipation, and fulfillment? It’s time to rediscover that joy and benefit from a renewed sense of purpose.

As an added benefit, your reignited passion will trickle down and have an impact on the rest of your business. Your employees will feel more engaged, your business decisions will be backed by greater intentionality, and your customers will notice the difference. It’s a winning combination that benefits everyone.


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I am a professional blogger, writer,  researcher and successful investor who contributes to a number of reputable online media outlets and news sources. A graduate of Iowa State University, I’m now a full-time freelance writer, business consultant and independent real estate investor. Currently, I write for Inc.com, Entrepreneur.com, TheNextWeb.com and BiggerPockets.com. I have previously contributed to the HuffingtonPost.com, and Business.com, among others. In addition to journalism, technical writing and in-depth research, I’m also active in real estate investing and spend weekends volunteering with a local non-profit literacy organization. When I’m not saving the world with my keyboard, I can be found rock climbing.

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Three ideas to create a high-converting product page

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Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements.

We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any product page convert more visitors into customers.

1. Optimize product descriptions

A good product description is a top factor influencing customers’ desire to purchase. The problem is customers want to get answers to their questions, but they don’t want to read a lot. Average web-surfers give a web page no more than 15 seconds to capture their attention. If a product description fails to meet this deadline, it fails to convert.

Customers think about different aspects of a product: Some are interested in materials, some are more concerned about durability. To make a product page convert well, you have to strike a balance between being informative and brief. Here are the best practices in product description derived from the success of market leaders:

  • Start with a unique value proposition: A brief product description that welcomes a potential shopper must clearly explain what is so special about this item. A selling product page doesn’t speak about features, it shows what particular benefits customers get when they buy the item.
  • Avoid visual overload: Structure key information using headers and collapsible sections to save space on the page. This makes product pages more transparent and interactive, as well as minimizes the time required to get the key ideas.

The screenshot below shows how Oliver implements these principles on their product pages. They hide the detailed information about product features, materials and delivery options in expandable sections.

Screenshot of how Oliver implemented an expandable reading section on page

Mulberry went a step further and combined tabs for Description, Details, Material, and Size Charts with pop-ups for Delivery and Returns. The result? All types of customers get excessive information about the product without reloads and scrolling.

Screenshot of how Mulberry used pop ups to add product descriptions and details to save scroll time

The case of The Sims 3 manufacturers also proved that clarity and order drive conversion. They tested six versions of the “game launcher,” all of which had particular benefits, simpler design, and lesser information. As a result, conversion increased up to 128%.

2. Give people more images to describe items

Human beings are very good at processing visual information, much better than at reading. This means pictures and colors on product pages create the first impression of items and thus are even more important than descriptions.

  • Size matters: A product image is the only way for a customer to feel the product. So make sure that shoppers can zoom in to examine the product in detail (its fabric and tiny parts). These are not just words. Larger images helped Skinner Auctions by 63%. Skinner Auctions scaled their catalog images from 250 pixels to 350 pixels. And what’s even better? The amount of bidding visitors who actually filled out all the online forms required to place a bid rose to a huge 329%.
  • Angles matter as well: Surprisingly, it is a common mistake to show the product only facing forward. Customers want to see the interior pockets of a purse, the back of a dress, and the outsole of a shoe. A well-selling page features the product from different angles or even provides a video showing how it looks in motion. Look at ASOS, they allow you both to inspect the skirt’s texture and buttons and to watch a short video clip.

Screenshot of how ASOS helps buyers understand the texture and other product details

  • Customers want to try on items: Online shoppers are concerned about how items will suit real them rather than professional models. Many successful web stores show their products on people with different body shapes. This helps customers imagine themselves with items and make purchase decisions easier and faster.
  • We believe people more than models: Amazon and ModCloth ask their customers to share personal photos in the product reviews. Such a gallery is included in the product description to show customers how items look in everyday life and make the product page more trustworthy.

Screenshot example of adding real customers' pictures to encourage buyers to make purchases

3. Dialog with customers

Do online retailers have fewer opportunities to talk to their customers than brick-and-mortar do? Not really. Though communication between web stores and shoppers doesn’t happen face to face, merchants can still say everything customers want to hear and ask for everything they need to know.

Add an FAQ and tips to the description to clarify any doubts. An FAQ has several benefits as it:

  • Answers the questions of the customers that are already on the page.
  • Attracts new visitors to product pages from the browser’s search results.
  • Helps keep product descriptions short.

Apart from a full-fledged FAQ, you can try short tips as RollerSkateNation.com did. Their sincere advice was not oriented on increasing sales directly. In fact, it showed customers how to replace roller states for kids less frequently by buying larger items and wearing double socks. Customers felt taken care of and increased purchases by 69%.

Screenshot of how RollerskateNation's added Adam’s pro-tip to the page to increase sales

The position of the tips and the FAQ section is also important. In the above case study, RollerSkateNation managed to further boost revenue by 99% by placing their hint below the product description. Customers had enough time to process key details and then got really useful advice as a surprise.

Use reviews to build trust. When it comes to making a purchase decision, reviews are almost as important as product descriptions and prices. Most shoppers look for reviews and, at best, they can read credible feedback right on the product page. This way customers don’t have to leave the web store and are less likely to choose another vendor. The case study of Express Watches proves that a well-designed Reviews section can increase conversion by 59%.What does this “well-designed” mean? The product page should let shoppers sort and rate reviews, add images and stars. To show even more credibility, you can pick some reviews and put them forward as testimonials.

And for sure be careful with negative reviews. Try to express your professionalism and care. In fact, a well-processed negative review can be even more convincing than a dozen positive ones.

Ask customers how to improve conversion. Small details, like words and button colors, influence the success of product pages. Though A/B tests make attempts to polish the web store less risky, don’t be shy to ask customers directly about their impression. For example, Amazon introduced a new feedback feature that shows how shoppers rate the size of the item.

Screenshot example of showing buyer preferences for products

By the way, this is a great CX feature per se that allows customers to quickly understand which size to take without exploring the size guide. But now pay extra attention to their poll about the utility of the feature. Why not ask customers if you can do it?

What’s next?

However good best practices are, they work well nine times out of ten. Unfortunately, there is no guarantee that your case isn’t the tenth one. Trust seals normally improve conversion as they make the website look trustworthy. But Icouponblog managed to increase their conversion by 400% by removing a security badge. What does this mean for you? The theory is worth reading, but real results appear only after you test and try. Devote enough time to validate your ideas, and you will definitely find the way to a high-converting product page.

Maria Marinina is a Digital Marketing Manager at Iflexion.

The post Three ideas to create a high-converting product page appeared first on Search Engine Watch.

A Beginner’s Guide to Progressive Web Apps

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Mobile phones and tablets are now the devices of choice for most people outside of work. Mobile devices now account for two times the user internet consumption than computers. The usage of mobile phones is projected to grow sevenfold in the coming decade.

It is now more necessary than ever for companies to offer apps that provide a good user experience. But here’s the rub: due to limited storage space on mobile devices, the average user downloads an estimated zero native apps in a month. Enter Progressive Web Apps.

Progressive Web Apps or PWAs are a workaround to the problem of users not downloading native apps. All the big names and many smaller companies are utilizing this technology to drive up sales and keep consumer interest. In this text, we will explore Progressive Web Apps and how they can help any company in today’s world. 

What Is A PWA

Progressive Web Apps are mobile websites that can act like native applications. PWAs offer an approach midway between a mobile webpage and a native app. With the best of what both have to offer.

The technology and programming behind PWAs are pretty technical. Don’t worry we will keep it simple for this article. We will go over some benefits Progressive Web Apps can provide.

PWAs are built using a modern JavaScript framework that allows a mobile site to work like a native app. Users can add an icon to their device’s home screen just like a native app. When the PWA is opened, it offers many of the benefits of a traditional app. It can work offline or with a sketchy internet connection. A PWA has the look, feel and responsiveness of a native app.

Here’s a breakdown of why so many people are choosing PWAs:

Reliability. They load instantly, and they can function with a slow connection or no internet.

Fast. The PWAs will respond to users quickly and smoothly. They have clean animations and no jerky scrolling. 

Intuitive. A PWA feels and acts like a standard app giving an intuitive user experience.

Progressive Web Apps are about making web browsing more reliable and enjoyable. It won’t replace the need for native apps. People will always want a native app on their mobile devices for their most used services. But PWAs can improve the user experience of a website they use without having to download a native app. If you are interested in beginning the process of building a PWA, a company like Notify Visitors may be able to help.

PWAs vs Native Apps

There are many benefits to PWAs and native apps. If you are wondering which is better for your business, the answer depends on many different things. Each offers its own set of benefits and drawbacks. Here’s a list of the key differences so you can make the decision to pursue one or the other, or both.

Installation and Platform Availability

The most significant difference between PWAs and native apps is how a user interacts with them. Native apps are downloaded through the app store on a mobile device. These apps are designed and specifically for the users’ operating systems, meaning a company has to choose to make an app intended for IOS or Android or in most cases both.  

Native apps come with the constraint of the choice of the user. They have to weigh out their options of apps. If they are running low on space, they may choose not to install a native app on their device.

A PWA is different because the programming behind it works across operating platforms. This means you only have to develop one Progressive Web App to reach IOS and Android users. 

Progressive Web Apps also offer the benefits of being similar to native apps in look and feel, but they run through the user’s mobile browser and don’t take up much space on a device. 

Users find the PWA by searching for it in their browser. The experience of the Progressive Web App feels intuitive and looks similar to a native app. They are capable of adding the app to their home screen with an icon just as they can with a native app. On Android devices, this is a simple prompt that appears. For IOS, the technology needs some fine tuning, but with the popularity of PWAs, it should become more user-friendly any day now.

Are you ready to update your website yet? Nevina Info Tech may be another great choice to help you build your website into a Progressive Web App.

Offline Usage

One of the biggest benefits for mobile apps is their ability to work offline or with a slow connection. The user can access information and use the app without many limitations. This benefit is now available on a mobile web page through Progressive Web Apps. 

PWAs use cached data after being installed on a device, offering a seamless experience with no or slow connections. This means that no message pops up on the phone saying a connection isn’t available. This encourages usage and keeps the user on the PWA.

This leads to one of the most prominent features of a Progressive Web App, the Service workers. In a nutshell, a service worker is the technology that allows the PWA to work offline. Service workers are basically JavaScript files. They run independently from the web app itself and fetch cached data. They also enable push notifications even when the mobile device is offline.

Storage, Data, Power and Updates

One of the best benefits of a well made PWA is it uses less of a phone’s resources. It doesn’t need as much space on the device to operate which encourages users to use a Progressive Web App instead of a traditional mobile application. PWAs require less energy to run, meaning a PWA doesn’t drain the battery as fast as a native app can.

A PWA can also help reduce data usage for the user by up to 92 percent. This is due to the Mobile PWA’s ability to store and recall cached data without re-finding it. This is an essential feature for users, especially those with costly mobile data plans. We strongly recommend a PWA for companies in developing countries. 54 Solutions may be a good place to start.

PWAs not only save on storage and power but also, because they are web-based, don’t require the user to update the app. Many users have reported getting annoyed by constant updates for an application. A PWA makes updating automatic, and the user will barely notice any change.

Conclusion

If you are considering getting a Progressive Web App for your business or web site we recommend the investment. A PWA will encourage users to your site by offering an intuitive and fast experience. In the mobile phone world of today, it is vital to stay current on the latest technologies so you can remain competitive. If you are interested, Web Design Birmingham may be a good place to start.


avatar

With a digital marketing background in advertising production and transcreation agencies, Sergio Arboledas now works as an SEO Specialist at MintTwist, an award-winning creative digital agency in London that delivers campaigns across web design, paid media, SEO, content & social.

The post A Beginner’s Guide to Progressive Web Apps appeared first on SiteProNews.

A Beginner’s Guide to Progressive Web Apps

Written by: admin Date of published: . Posted in test

Mobile phones and tablets are now the devices of choice for most people outside of work. Mobile devices now account for two times the user internet consumption than computers. The usage of mobile phones is projected to grow sevenfold in the coming decade.

It is now more necessary than ever for companies to offer apps that provide a good user experience. But here’s the rub: due to limited storage space on mobile devices, the average user downloads an estimated zero native apps in a month. Enter Progressive Web Apps.

Progressive Web Apps or PWAs are a workaround to the problem of users not downloading native apps. All the big names and many smaller companies are utilizing this technology to drive up sales and keep consumer interest. In this text, we will explore Progressive Web Apps and how they can help any company in today’s world. 

What Is A PWA

Progressive Web Apps are mobile websites that can act like native applications. PWAs offer an approach midway between a mobile webpage and a native app. With the best of what both have to offer.

The technology and programming behind PWAs are pretty technical. Don’t worry we will keep it simple for this article. We will go over some benefits Progressive Web Apps can provide.

PWAs are built using a modern JavaScript framework that allows a mobile site to work like a native app. Users can add an icon to their device’s home screen just like a native app. When the PWA is opened, it offers many of the benefits of a traditional app. It can work offline or with a sketchy internet connection. A PWA has the look, feel and responsiveness of a native app.

Here’s a breakdown of why so many people are choosing PWAs:

Reliability. They load instantly, and they can function with a slow connection or no internet.

Fast. The PWAs will respond to users quickly and smoothly. They have clean animations and no jerky scrolling. 

Intuitive. A PWA feels and acts like a standard app giving an intuitive user experience.

Progressive Web Apps are about making web browsing more reliable and enjoyable. It won’t replace the need for native apps. People will always want a native app on their mobile devices for their most used services. But PWAs can improve the user experience of a website they use without having to download a native app. If you are interested in beginning the process of building a PWA, a company like Notify Visitors may be able to help.

PWAs vs Native Apps

There are many benefits to PWAs and native apps. If you are wondering which is better for your business, the answer depends on many different things. Each offers its own set of benefits and drawbacks. Here’s a list of the key differences so you can make the decision to pursue one or the other, or both.

Installation and Platform Availability

The most significant difference between PWAs and native apps is how a user interacts with them. Native apps are downloaded through the app store on a mobile device. These apps are designed and specifically for the users’ operating systems, meaning a company has to choose to make an app intended for IOS or Android or in most cases both.  

Native apps come with the constraint of the choice of the user. They have to weigh out their options of apps. If they are running low on space, they may choose not to install a native app on their device.

A PWA is different because the programming behind it works across operating platforms. This means you only have to develop one Progressive Web App to reach IOS and Android users. 

Progressive Web Apps also offer the benefits of being similar to native apps in look and feel, but they run through the user’s mobile browser and don’t take up much space on a device. 

Users find the PWA by searching for it in their browser. The experience of the Progressive Web App feels intuitive and looks similar to a native app. They are capable of adding the app to their home screen with an icon just as they can with a native app. On Android devices, this is a simple prompt that appears. For IOS, the technology needs some fine tuning, but with the popularity of PWAs, it should become more user-friendly any day now.

Are you ready to update your website yet? Nevina Info Tech may be another great choice to help you build your website into a Progressive Web App.

Offline Usage

One of the biggest benefits for mobile apps is their ability to work offline or with a slow connection. The user can access information and use the app without many limitations. This benefit is now available on a mobile web page through Progressive Web Apps. 

PWAs use cached data after being installed on a device, offering a seamless experience with no or slow connections. This means that no message pops up on the phone saying a connection isn’t available. This encourages usage and keeps the user on the PWA.

This leads to one of the most prominent features of a Progressive Web App, the Service workers. In a nutshell, a service worker is the technology that allows the PWA to work offline. Service workers are basically JavaScript files. They run independently from the web app itself and fetch cached data. They also enable push notifications even when the mobile device is offline.

Storage, Data, Power and Updates

One of the best benefits of a well made PWA is it uses less of a phone’s resources. It doesn’t need as much space on the device to operate which encourages users to use a Progressive Web App instead of a traditional mobile application. PWAs require less energy to run, meaning a PWA doesn’t drain the battery as fast as a native app can.

A PWA can also help reduce data usage for the user by up to 92 percent. This is due to the Mobile PWA’s ability to store and recall cached data without re-finding it. This is an essential feature for users, especially those with costly mobile data plans. We strongly recommend a PWA for companies in developing countries. 54 Solutions may be a good place to start.

PWAs not only save on storage and power but also, because they are web-based, don’t require the user to update the app. Many users have reported getting annoyed by constant updates for an application. A PWA makes updating automatic, and the user will barely notice any change.

Conclusion

If you are considering getting a Progressive Web App for your business or web site we recommend the investment. A PWA will encourage users to your site by offering an intuitive and fast experience. In the mobile phone world of today, it is vital to stay current on the latest technologies so you can remain competitive. If you are interested, Web Design Birmingham may be a good place to start.


avatar

With a digital marketing background in advertising production and transcreation agencies, Sergio Arboledas now works as an SEO Specialist at MintTwist, an award-winning creative digital agency in London that delivers campaigns across web design, paid media, SEO, content & social.

The post A Beginner’s Guide to Progressive Web Apps appeared first on SiteProNews.

A Beginner’s Guide to Progressive Web Apps

Written by: admin Date of published: . Posted in test

Mobile phones and tablets are now the devices of choice for most people outside of work. Mobile devices now account for two times the user internet consumption than computers. The usage of mobile phones is projected to grow sevenfold in the coming decade.

It is now more necessary than ever for companies to offer apps that provide a good user experience. But here’s the rub: due to limited storage space on mobile devices, the average user downloads an estimated zero native apps in a month. Enter Progressive Web Apps.

Progressive Web Apps or PWAs are a workaround to the problem of users not downloading native apps. All the big names and many smaller companies are utilizing this technology to drive up sales and keep consumer interest. In this text, we will explore Progressive Web Apps and how they can help any company in today’s world. 

What Is A PWA

Progressive Web Apps are mobile websites that can act like native applications. PWAs offer an approach midway between a mobile webpage and a native app. With the best of what both have to offer.

The technology and programming behind PWAs are pretty technical. Don’t worry we will keep it simple for this article. We will go over some benefits Progressive Web Apps can provide.

PWAs are built using a modern JavaScript framework that allows a mobile site to work like a native app. Users can add an icon to their device’s home screen just like a native app. When the PWA is opened, it offers many of the benefits of a traditional app. It can work offline or with a sketchy internet connection. A PWA has the look, feel and responsiveness of a native app.

Here’s a breakdown of why so many people are choosing PWAs:

Reliability. They load instantly, and they can function with a slow connection or no internet.

Fast. The PWAs will respond to users quickly and smoothly. They have clean animations and no jerky scrolling. 

Intuitive. A PWA feels and acts like a standard app giving an intuitive user experience.

Progressive Web Apps are about making web browsing more reliable and enjoyable. It won’t replace the need for native apps. People will always want a native app on their mobile devices for their most used services. But PWAs can improve the user experience of a website they use without having to download a native app. If you are interested in beginning the process of building a PWA, a company like Notify Visitors may be able to help.

PWAs vs Native Apps

There are many benefits to PWAs and native apps. If you are wondering which is better for your business, the answer depends on many different things. Each offers its own set of benefits and drawbacks. Here’s a list of the key differences so you can make the decision to pursue one or the other, or both.

Installation and Platform Availability

The most significant difference between PWAs and native apps is how a user interacts with them. Native apps are downloaded through the app store on a mobile device. These apps are designed and specifically for the users’ operating systems, meaning a company has to choose to make an app intended for IOS or Android or in most cases both.  

Native apps come with the constraint of the choice of the user. They have to weigh out their options of apps. If they are running low on space, they may choose not to install a native app on their device.

A PWA is different because the programming behind it works across operating platforms. This means you only have to develop one Progressive Web App to reach IOS and Android users. 

Progressive Web Apps also offer the benefits of being similar to native apps in look and feel, but they run through the user’s mobile browser and don’t take up much space on a device. 

Users find the PWA by searching for it in their browser. The experience of the Progressive Web App feels intuitive and looks similar to a native app. They are capable of adding the app to their home screen with an icon just as they can with a native app. On Android devices, this is a simple prompt that appears. For IOS, the technology needs some fine tuning, but with the popularity of PWAs, it should become more user-friendly any day now.

Are you ready to update your website yet? Nevina Info Tech may be another great choice to help you build your website into a Progressive Web App.

Offline Usage

One of the biggest benefits for mobile apps is their ability to work offline or with a slow connection. The user can access information and use the app without many limitations. This benefit is now available on a mobile web page through Progressive Web Apps. 

PWAs use cached data after being installed on a device, offering a seamless experience with no or slow connections. This means that no message pops up on the phone saying a connection isn’t available. This encourages usage and keeps the user on the PWA.

This leads to one of the most prominent features of a Progressive Web App, the Service workers. In a nutshell, a service worker is the technology that allows the PWA to work offline. Service workers are basically JavaScript files. They run independently from the web app itself and fetch cached data. They also enable push notifications even when the mobile device is offline.

Storage, Data, Power and Updates

One of the best benefits of a well made PWA is it uses less of a phone’s resources. It doesn’t need as much space on the device to operate which encourages users to use a Progressive Web App instead of a traditional mobile application. PWAs require less energy to run, meaning a PWA doesn’t drain the battery as fast as a native app can.

A PWA can also help reduce data usage for the user by up to 92 percent. This is due to the Mobile PWA’s ability to store and recall cached data without re-finding it. This is an essential feature for users, especially those with costly mobile data plans. We strongly recommend a PWA for companies in developing countries. 54 Solutions may be a good place to start.

PWAs not only save on storage and power but also, because they are web-based, don’t require the user to update the app. Many users have reported getting annoyed by constant updates for an application. A PWA makes updating automatic, and the user will barely notice any change.

Conclusion

If you are considering getting a Progressive Web App for your business or web site we recommend the investment. A PWA will encourage users to your site by offering an intuitive and fast experience. In the mobile phone world of today, it is vital to stay current on the latest technologies so you can remain competitive. If you are interested, Web Design Birmingham may be a good place to start.


avatar

With a digital marketing background in advertising production and transcreation agencies, Sergio Arboledas now works as an SEO Specialist at MintTwist, an award-winning creative digital agency in London that delivers campaigns across web design, paid media, SEO, content & social.

The post A Beginner’s Guide to Progressive Web Apps appeared first on SiteProNews.

5 Ways to Create an Effective Influencer Marketing Strategy

Written by: admin Date of published: . Posted in test

Over the years, the interests and preferences of consumers have evolved and so have their behavior towards traditional advertising. Now brands understand this and are modifying their marketing strategies accordingly. And this is where influencer marketing strategy comes in.

Influencer marketing has gained immense popularity over the past few years. From 2017 to 2018, the number of searches for the term, “influencer marketing” increased by 71.7%. Also, it is predicted that by 2020, brands will be spending $5 billion to $10 billion on influencer marketing.

Image Source – Google Trends

The data clearly indicates that brands have shifted from traditional forms of marketing to leveraging influencers. High-quality content has always been a vital element in creating a successful influencer marketing campaign. Your influencers will create entertaining and valuable content that isn’t too promotional and which can attract and win over your target audience.

In addition to quality content, there are other important elements that you need to consider when creating an influencer marketing campaign. This post will show you five ways to create an effective influencer marketing strategy.

Let’s get started.

1. Define Goals for Your Influencer Marketing Campaign

One type of influencer marketing strategy will not fit every brand’s requirement. To run a successful influencer marketing campaign, it’s important that you know exactly why you want to run it. What are the goals that you want to achieve through influencer marketing?

It’s a prerequisite that you have answers to these questions before you start a campaign. The answers are the foundation of your entire campaign and will help you build your campaign effectively.

However, you shouldn’t have a big laundry list of goals either. This will simply create more confusion rather than guiding you. So, it’s better to take baby steps and focus on a couple of goals at a time to achieve your overall organizational goals.

2. Identify a Target Market

Now that you have identified your influencer marketing goals, you need to identify your target market. This might sound like a very obvious step, but if not done correctly, the entire campaign may not be successful. It is a huge factor in the success of your influencer marketing campaign. 

Once you identify your target audience, it will help you select the most relevant influencers. It’s important that the followers of your potential influencers are also your target audience. This means they should share the same characteristics as your target audience. 

Identifying your target audience will also help you pick a relevant and effective social media platform to execute your campaign. You will learn more about this in the following points.

3. Identifying and Collaborating with Relevant Influencers

Next comes the most important element in the success of an influencer marketing campaign – identifying and collaborating with relevant influencers. The main responsibility of an influencer is to reach out to your target audience and raise awareness for your brand.

However, it’s equally challenging to find a suitable influencer for your campaign. But it’ll be a little easier to find relevant influencers when you consider the goals of your campaign. Also, look for the following characteristics in your potential influencer to make your hunt easier:

  • The demographics of your target audience should be similar to the followers of your potential influencer.
  • Ensure that the potential influencer is an expert in your niche. 
  • Also, they should have a decent amount of followers on their social media accounts.
  • Review their posts to measure the authenticity of your potential influencer. Authentic posts will create a genuine impact on your target audience.
  • You also need to calculate the engagement rate of your potential influencers. This will help you understand just how well they can engage their followers. The higher the engagement rate, the better your campaign performance.

In addition to this, you can also use tools to find influencers suitable for your marketing campaign. There are tools like Grin, which allows you to use filters like category, reach, engagement, and many more to find suitable influencers.

It’s important that you invest your time and effort into identifying relevant influencers for your influencer marketing campaign, as this can make or break your entire campaign.

4. Select the Right Social Media Platform

Did you know that 91% of marketers use Instagram for their influencer marketing campaigns? But that doesn’t mean you should use the same social media platform unless it’s absolutely right for you. You need to find out which social platforms would be suitable for your campaign.

Image Source – Bloglovin’ Marketers Survey 2017

The selection of the social media platform for your campaign entirely depends on your target audience. You need to identify the social platform where your target audience spends most of their time. It also depends on the type of content you want to post and share with your target audience.

Every social platform is suitable for a different type of content and targets a different set of audience. So pay close attention when selecting social media platforms for your campaigns.

5. Track and Monitor Your Influencer Marketing Campaign

It’s important that you track and monitor your influencer marketing campaigns. This will help you understand whether or not your campaign is running successfully and generating expected outcomes. It also gives you an opportunity to make necessary changes to your strategy to generate the desired results.

You need to monitor the entire campaign against the goals you decided upon at the beginning of your campaign. In addition to this, you should also evaluate the performance of your influencers. Collect data like follower growth rate, increase in sales, number of views generated, engagement rate, etc. to evaluate your influencers. 

The evaluation will give you a clear picture of your campaign’s impact on your target audience. And you can improve or strengthen your influencer marketing strategy accordingly.

Final Thoughts

Creating a successful influencer marketing campaign might seem easy, but it’s not. There are several aspects that you should consider for an effective influencer marketing campaign. It includes identifying relevant influencers, selecting the right social media platforms, defining goals, and identifying your target audience.

It is also important that you monitor and evaluate the performance of your influencers and the entire campaign. This will help you make adjustments as needed to improve your results.

Do you know of any other tips to create an effective influencer marketing strategy? If so, please feel free to comment.


avatar

Brandon Brown is the CEO of Grin, an influencer marketing software solution for brands. 
Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Prior to Grin, he was led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America.

The post 5 Ways to Create an Effective Influencer Marketing Strategy appeared first on SiteProNews.