What do we know so far about Google’s new homepage?

Written by: admin Date of published: . Posted in test

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks.

This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996.

The upgraded, dynamic entry point to the world’s biggest search engine will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop.

Let’s take a look at what’s changing and how, as well as what it might mean for marketers.

What’s different about the new homepage?

Google’s new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors.

On the Google.com website (via a mobile device), there are now four icon-based options: Weather, Sports, Entertainment, and Food & Drink.

The ‘Weather’ and ‘Food & Drink’ options can be used straight away, as they take the user’s location data to provide targeted results. The ‘Sports’ and ‘Entertainment’ options require a little more customization before users can benefit from them fully. Without this, Google will just serve up popular and trending stories within each category.

In the example below, I tapped on the ‘Sports’ icon, then selected to follow a baseball team, the Boston Red Sox. Based on this preference, Google then knows to show me updates on this team on my homepage. The results varied in their media format, with everything from Tweets to GIFs and videos shown in my feed.

This means that rather than encountering the iconic search bar, Google logo, and the unadorned white interface we have all become accustomed to, each user’s feed will be unique. As I start to layer on more of the topics I am interested in, Google gains more information with which to tailor my feed.

On the Google mobile app, based on my selection above, my homepage looks as follows:

This is quite a big departure and is an experience we should expect the Google.com website to mirror soon. For now, the latter retains enough of the old aesthetic to be recognizable, but the app-based version is more overt in its positioning of suggested content.

The trusty search bar is still there, but users are encouraged to interact with their interests too. The interface is designed for tapping as well as typing.

Sashi Thakur, a Google engineer, has said of the launch,

“We want people to understand they’re consuming information from Google. It will just be without a query.”

It is essentially an extension of the functionality that has been available in Google’s Android app since December. Google will also continue to use push notifications to send updates on traffic, weather, and sports, based on the user’s set preferences.

Why is Google launching this product now?

Google has struggled to find a significant commercial hit to rival its hugely lucrative search advertising business. That business relies on search queries and user data, so anything that leads users to spend more time on Google will be of significant value.

The same motive has led to the increased presence of Google reservations, which now allow users to make appointments for a range of services from the search results page.

As Google stated in their official announcement, “The more you use Google, the better your feed will be.”

Users type a query when they have an idea of what they want to find; Google is pre-empting this by serving us content before we are even aware of what exactly we would like to know. By offering a service that will increase in accuracy in line with increased usage, Google hopes users will get hooked on a new mode of discovering information.

This also allows Google to incorporate a number of other initiatives it has been working on, such as fact-checking and Google Posts.

You’d be forgiven for wondering whether Google is trying to find its way into social media again. After the demise of the short-lived Google+ platform, Google has seen Facebook grow as a credible threat in the battle for digital advertising dollars.

Facebook’s algorithmic news feed has been a significant factor in its rise in popularity, and with Google Posts incorporated into this news feed, there are certainly elements reminiscent of a certain social network in Google’s new homepage initiative. Readers may also recall the launch of iGoogle in 2005, a similar attempt to add some personalization to the homepage.

That said, it seems more likely that these changes have been rolled out in response to recent launches from Amazon than as a direct challenge to Facebook.

Amazon has made an almost dizzying amount of product announcements and acquisitions of late. As a pure-play ecommerce company, their rapid growth will have been cause for consternation at Google and there is a need to respond.

Of particular interest in relation to the new Google feed is the very recent launch of Amazon Spark, a shoppable feed of curated content for Amazon Prime members. It is only available via the iOS app for now, but it will be launched on Android soon too.

Spark is a rival to Instagram in some ways, with its very visual feed and some early partnerships with social media influencers. It is also similar to Pinterest, as it encourages users to save their favorite images for later and clearly tries to tap into the ‘Discovery’ phase that Pinterest has made a play for recently.

Amazon has also launched its ‘Interesting Finds’ stream, which works in a noticeably Pinterest-esque fashion:

Google has taken aim at Pinterest with its ‘Similar items’ feature and its revamped visual search technology, which feeds the new Google Lens.

In Google’s announcement of the new homepage, they make use of the verbs “discover” and “explore”. Both Amazon and Pinterest have tried to shape and monetize these phases of the search-based purchase journey; Google evidently thinks its homepage needs to take on a new life if it is to compete.

Will it open new opportunities for marketers?

Almost certainly. We should view this as a welcome addition to the elements of current search strategies, with a host of new opportunities to get in front of target audiences.

Google is not launching this product because of any existential threat to its core search product, which still dominates Western markets:

Source: Moz/Jumpshot

The update should encourage a shift in user behavior. As people get used to the new experience, they will interact with Google in new ways and marketers need to be prepared for this.

From a paid perspective, we can expect to see new options open to advertisers, but not in the immediate future.

Amazon has two innate monetization mechanisms within Spark: users have to sign up to Prime (for an annual fee) to get access and, when they do, they are served a shoppable list of results. It comes as no surprise when we are on Amazon that we will be asked if we want to buy products.

That is not always the case on Google, where the initial purpose of the news feed is to gain traction with users and encourage them to spend more time within the site.

Options for sponsored content and (almost inevitably) paid ecommerce ads will come later, once a large and engaged user base has been established.

Twitter Says Its Crack Down on Abuse is Working

Written by: admin Date of published: . Posted in test

There is much less abuse on Twitter today than there was at the beginning of 2017, the social media site claims.

Twitter said although there is “still much work to be done,” it is now taking action on 10 times the amount of abusive accounts compared to the same time period last year. It is also limiting account functionality or suspending “thousands more” abusive accounts on a daily basis.

Screen Shot 2017-07-21 at 9.25.15 AM“There are repeat offenders who create new accounts after being suspended for violations,” Twitter consumer product and engineering general manager Ed Ho said in a blog post.

“Our new systems, in the last four months alone, have removed twice the number of these types of accounts. Beyond the technology, our teams are continuing to review content daily and improve how we enforce our policies.”

Ho said contacting the senders of abusive tweets has been the key to Twitter’s success in addressing the issue. Now, accounts responsible for abusive tweets have limits placed on them for a set period of time and the account holder is told why the company has opted to do so. Ho said these accounts generate 25 percent fewer abuse reports and 65 percent of them only have to be put into a limited state once to convince the owners to watch their words.

Twitter’s quality filter tool, which allows users to mute keywords and filter out notifications, has led to a 40 percent decrease in blocks after @mentions from accounts they don’t follow.

“We have consistent harassment definitions and policies that apply to everyone,” Ho said. “However, people define abuse differently, so using these new tools, every person has control of what they see and experience on Twitter.”

Twitter first launched its new set of tools to surface safer search results and collapse potentially abusive or low-quality tweets back in February. The tools were also part of the company’s efforts to prevent trolls from creating new abusive accounts.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Twitter Says Its Crack Down on Abuse is Working appeared first on SiteProNews.

Twitter Says Its Crack Down on Abuse is Working

Written by: admin Date of published: . Posted in test

There is much less abuse on Twitter today than there was at the beginning of 2017, the social media site claims.

Twitter said although there is “still much work to be done,” it is now taking action on 10 times the amount of abusive accounts compared to the same time period last year. It is also limiting account functionality or suspending “thousands more” abusive accounts on a daily basis.

Screen Shot 2017-07-21 at 9.25.15 AM“There are repeat offenders who create new accounts after being suspended for violations,” Twitter consumer product and engineering general manager Ed Ho said in a blog post.

“Our new systems, in the last four months alone, have removed twice the number of these types of accounts. Beyond the technology, our teams are continuing to review content daily and improve how we enforce our policies.”

Ho said contacting the senders of abusive tweets has been the key to Twitter’s success in addressing the issue. Now, accounts responsible for abusive tweets have limits placed on them for a set period of time and the account holder is told why the company has opted to do so. Ho said these accounts generate 25 percent fewer abuse reports and 65 percent of them only have to be put into a limited state once to convince the owners to watch their words.

Twitter’s quality filter tool, which allows users to mute keywords and filter out notifications, has led to a 40 percent decrease in blocks after @mentions from accounts they don’t follow.

“We have consistent harassment definitions and policies that apply to everyone,” Ho said. “However, people define abuse differently, so using these new tools, every person has control of what they see and experience on Twitter.”

Twitter first launched its new set of tools to surface safer search results and collapse potentially abusive or low-quality tweets back in February. The tools were also part of the company’s efforts to prevent trolls from creating new abusive accounts.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Twitter Says Its Crack Down on Abuse is Working appeared first on SiteProNews.

Twitter Says Its Crack Down on Abuse is Working

Written by: admin Date of published: . Posted in test

There is much less abuse on Twitter today than there was at the beginning of 2017, the social media site claims.

Twitter said although there is “still much work to be done,” it is now taking action on 10 times the amount of abusive accounts compared to the same time period last year. It is also limiting account functionality or suspending “thousands more” abusive accounts on a daily basis.

Screen Shot 2017-07-21 at 9.25.15 AM“There are repeat offenders who create new accounts after being suspended for violations,” Twitter consumer product and engineering general manager Ed Ho said in a blog post.

“Our new systems, in the last four months alone, have removed twice the number of these types of accounts. Beyond the technology, our teams are continuing to review content daily and improve how we enforce our policies.”

Ho said contacting the senders of abusive tweets has been the key to Twitter’s success in addressing the issue. Now, accounts responsible for abusive tweets have limits placed on them for a set period of time and the account holder is told why the company has opted to do so. Ho said these accounts generate 25 percent fewer abuse reports and 65 percent of them only have to be put into a limited state once to convince the owners to watch their words.

Twitter’s quality filter tool, which allows users to mute keywords and filter out notifications, has led to a 40 percent decrease in blocks after @mentions from accounts they don’t follow.

“We have consistent harassment definitions and policies that apply to everyone,” Ho said. “However, people define abuse differently, so using these new tools, every person has control of what they see and experience on Twitter.”

Twitter first launched its new set of tools to surface safer search results and collapse potentially abusive or low-quality tweets back in February. The tools were also part of the company’s efforts to prevent trolls from creating new abusive accounts.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Twitter Says Its Crack Down on Abuse is Working appeared first on SiteProNews.

Twitter Says Its Crack Down on Abuse is Working

Written by: admin Date of published: . Posted in test

There is much less abuse on Twitter today than there was at the beginning of 2017, the social media site claims.

Twitter said although there is “still much work to be done,” it is now taking action on 10 times the amount of abusive accounts compared to the same time period last year. It is also limiting account functionality or suspending “thousands more” abusive accounts on a daily basis.

Screen Shot 2017-07-21 at 9.25.15 AM“There are repeat offenders who create new accounts after being suspended for violations,” Twitter consumer product and engineering general manager Ed Ho said in a blog post.

“Our new systems, in the last four months alone, have removed twice the number of these types of accounts. Beyond the technology, our teams are continuing to review content daily and improve how we enforce our policies.”

Ho said contacting the senders of abusive tweets has been the key to Twitter’s success in addressing the issue. Now, accounts responsible for abusive tweets have limits placed on them for a set period of time and the account holder is told why the company has opted to do so. Ho said these accounts generate 25 percent fewer abuse reports and 65 percent of them only have to be put into a limited state once to convince the owners to watch their words.

Twitter’s quality filter tool, which allows users to mute keywords and filter out notifications, has led to a 40 percent decrease in blocks after @mentions from accounts they don’t follow.

“We have consistent harassment definitions and policies that apply to everyone,” Ho said. “However, people define abuse differently, so using these new tools, every person has control of what they see and experience on Twitter.”

Twitter first launched its new set of tools to surface safer search results and collapse potentially abusive or low-quality tweets back in February. The tools were also part of the company’s efforts to prevent trolls from creating new abusive accounts.

 


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Twitter Says Its Crack Down on Abuse is Working appeared first on SiteProNews.

Mistakes to Avoid When Hiring an SEO Company

Written by: admin Date of published: . Posted in test

A good number of businesses have fallen victim to the tricks of cunning service providers when it comes to search engine optimization. This can cause you to think twice about working with these companies. However, once you know what you need to avoid and what you should do, finding the right company will be much easier. The purpose of this post is to educate you on the different mistakes you need to avoid when hiring a SEO company.

Not asking for references

More often than not, people do not take the time to consider the opinions of a company’s recent clients. They simply judge the book by its cover. One thing you need to understand is that just because a company looks great does not mean its services will also be great. Regardless of how great their promises and services are, you have to think twice before hiring. One way of doing this is by asking for a list of their current and past clients.

A reputable SEO company will be willing to share a brief list of their current and past clients with you. These references will help you gauge the effectiveness of the service provider as well as verify what they claim to do for you. Although the references will not give you specific analytics, they will surely help you determine if the candidate is the right one to work with or not. You have to contact at least three of the references given to you. Get to know what they think about the service provider and whether they would be willing to do business with the service provider again. The best thing about talking with references is that they will give you the much-needed peace of mind knowing your business needs will be in the right hands.

Failing to understand how the company works

Another mistake you must never make is that of assuming what the company will do for you. Prior to bringing the company on board, you need to spend some time with the service provider trying to understand what the service will entail. How will they improve your search engine rankings? This is the most important question you need to ask at this point.

The companies you need to avoid are those that are unwilling to discuss their methods in detail. If they keep deflecting or avoiding your questions, there is a good chance they will mess things up. A good company should be willing to explain the strategies it will use to drive up your search engine rankings and also give a realistic estimate of how long it will take to achieve those SEO goals.

This simply means that the candidate should give you a detailed proposal. The proposal should include the initial technical review of your website to remove any problems that may be affecting your ranking in a bad way. The proposal should also include an on-page optimization strategy that shows how they will make your website SEO-friendly. If the service provider only gives you scanty details on what he will do for you, you should definitely walk away before you end up in a trap.

Falling for companies that provide guarantees

The question you need to ask your SEO company is this; can you guarantee the website will achieve No. 1 ranking on major search engines like Google, Yahoo and Bing? If the answer he gives you is yes, then you should be warned. The truth is no service provider can give guarantees when it comes to search engine optimization. Only cunning service providers will give you guarantees. This is done to make you trust them before they change their story later on.

You must consider guarantees a red flag. This is because there are so many things that are considered before ranking is determined. What’s more is that these factors keep on changing. It is impossible to make guarantees. The best the service provider can do is to show you how they will help improve your ranking. They should also give proof of success by showing you websites whose ranking they helped improve.

Hiring companies that don’t do local search engine optimization

Appearing in the local search engine results is the most important thing for your business. This is because your customers are local. You need to ensure that they are able to find you with ease. Therefore, the SEO company you hire should have experience improving local search results. This is the only way you will be able to attract nearby customers. Only hire an expert who has expertise in local search engine optimization techniques.

The best thing about optimizing your website for local SEO is that it will appear when customers nearby search for keywords which are relevant to your business. For this to happen, your consultant needs to add your business’ city and state to the website’s title tags as well as Meta descriptions. He should also get your website listed on Google, Bing and Yahoo’s local listings. These are online directories of businesses that cater to the specific geographical areas.

Not considering result tracking

If your service provider will not measure the success of your search engine optimization campaigns, you should probably walk away. To gauge the success of your efforts, you need to track how much traffic visiting your site and where it is really coming from. This means the SEO consultant needs to be experienced in Google analytics to track improvements in your website’s search engine rankings. If he cannot track results, then he is most definitely not the best person to have on your team.

A lot goes into hiring an SEO company. The above points will help you get started on the right foot. Other things you must consider are the communication that the company has with its clients and the service fees. It is also important to know what happens once the work is done. Will the service provider come back to help with any SEO needs you may have later on?


avatar

Katherine Norris is a freelance content writer. She has great knowledge in the field of SEO. In her free time, she loves to share her knowledge with her friends and colleagues. For more information about Katherine Norris, please visit the site.

The post Mistakes to Avoid When Hiring an SEO Company appeared first on SiteProNews.

Mistakes to Avoid When Hiring an SEO Company

Written by: admin Date of published: . Posted in test

A good number of businesses have fallen victim to the tricks of cunning service providers when it comes to search engine optimization. This can cause you to think twice about working with these companies. However, once you know what you need to avoid and what you should do, finding the right company will be much easier. The purpose of this post is to educate you on the different mistakes you need to avoid when hiring a SEO company.

Not asking for references

More often than not, people do not take the time to consider the opinions of a company’s recent clients. They simply judge the book by its cover. One thing you need to understand is that just because a company looks great does not mean its services will also be great. Regardless of how great their promises and services are, you have to think twice before hiring. One way of doing this is by asking for a list of their current and past clients.

A reputable SEO company will be willing to share a brief list of their current and past clients with you. These references will help you gauge the effectiveness of the service provider as well as verify what they claim to do for you. Although the references will not give you specific analytics, they will surely help you determine if the candidate is the right one to work with or not. You have to contact at least three of the references given to you. Get to know what they think about the service provider and whether they would be willing to do business with the service provider again. The best thing about talking with references is that they will give you the much-needed peace of mind knowing your business needs will be in the right hands.

Failing to understand how the company works

Another mistake you must never make is that of assuming what the company will do for you. Prior to bringing the company on board, you need to spend some time with the service provider trying to understand what the service will entail. How will they improve your search engine rankings? This is the most important question you need to ask at this point.

The companies you need to avoid are those that are unwilling to discuss their methods in detail. If they keep deflecting or avoiding your questions, there is a good chance they will mess things up. A good company should be willing to explain the strategies it will use to drive up your search engine rankings and also give a realistic estimate of how long it will take to achieve those SEO goals.

This simply means that the candidate should give you a detailed proposal. The proposal should include the initial technical review of your website to remove any problems that may be affecting your ranking in a bad way. The proposal should also include an on-page optimization strategy that shows how they will make your website SEO-friendly. If the service provider only gives you scanty details on what he will do for you, you should definitely walk away before you end up in a trap.

Falling for companies that provide guarantees

The question you need to ask your SEO company is this; can you guarantee the website will achieve No. 1 ranking on major search engines like Google, Yahoo and Bing? If the answer he gives you is yes, then you should be warned. The truth is no service provider can give guarantees when it comes to search engine optimization. Only cunning service providers will give you guarantees. This is done to make you trust them before they change their story later on.

You must consider guarantees a red flag. This is because there are so many things that are considered before ranking is determined. What’s more is that these factors keep on changing. It is impossible to make guarantees. The best the service provider can do is to show you how they will help improve your ranking. They should also give proof of success by showing you websites whose ranking they helped improve.

Hiring companies that don’t do local search engine optimization

Appearing in the local search engine results is the most important thing for your business. This is because your customers are local. You need to ensure that they are able to find you with ease. Therefore, the SEO company you hire should have experience improving local search results. This is the only way you will be able to attract nearby customers. Only hire an expert who has expertise in local search engine optimization techniques.

The best thing about optimizing your website for local SEO is that it will appear when customers nearby search for keywords which are relevant to your business. For this to happen, your consultant needs to add your business’ city and state to the website’s title tags as well as Meta descriptions. He should also get your website listed on Google, Bing and Yahoo’s local listings. These are online directories of businesses that cater to the specific geographical areas.

Not considering result tracking

If your service provider will not measure the success of your search engine optimization campaigns, you should probably walk away. To gauge the success of your efforts, you need to track how much traffic visiting your site and where it is really coming from. This means the SEO consultant needs to be experienced in Google analytics to track improvements in your website’s search engine rankings. If he cannot track results, then he is most definitely not the best person to have on your team.

A lot goes into hiring an SEO company. The above points will help you get started on the right foot. Other things you must consider are the communication that the company has with its clients and the service fees. It is also important to know what happens once the work is done. Will the service provider come back to help with any SEO needs you may have later on?


avatar

Katherine Norris is a freelance content writer. She has great knowledge in the field of SEO. In her free time, she loves to share her knowledge with her friends and colleagues. For more information about Katherine Norris, please visit the site.

The post Mistakes to Avoid When Hiring an SEO Company appeared first on SiteProNews.