How to Keep Your Business Running After an Unexpected Crisis

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Many small business owners spend their time and energy tackling the day-to-day challenges and opportunities that keep their business running. Immediate needs like selling a product, providing a service, keeping customers and employees happy, or managing payroll and expenses are top of mind. This leaves little headspace to worry about what might happen down the road. Unforeseen crises like flooding or broken equipment can leave small businesses scrambling to stay afloat, cover unexpected costs and maintain steady cash flow. In fact, small business owners report spending an average of 28% of their cash flow on unexpected expenses.  

Dr. Dickson Chen, an optometrist in Los Angeles, had been running Davich Optical with his wife for fewer than two years when a fire at the supermarket next door damaged his office. Until then, Dickson was focused on seeing his patients, maintaining payroll for seven employees and paying rent. All of that changed when smoke and water damage from the fire forced him to close the office for three days, leaving him with a cash flow deficit and expensive construction needs.

Fortunately, he was able to reopen quickly and recover from the crisis. Here’s his advice on how to weather the storm and what other small businesses can do in similar circumstances.

Assess the full damage by looking for hidden business impact

A fire obviously leads to physical damage that must be fixed for the business to recover, but Dr. Chen had an unforeseen and less obvious business impact to consider. On top of the remodeling costs, he also discovered the hidden impact of the supermarket being shut down — the popular store brought a lot of foot traffic to the area, which helped bring in new patients. The supermarket would take at least a year to remodel, and Dickson had to account for the impact that decreased foot traffic would have on his customer growth. In order to make up for this, he increased marketing efforts in local newspapers and radio ads and even made promotional pens to give away. “Do all the marketing you can afford is my best advice,” he says.

Online lending helped  maintain cash flow and rebuild quickly

Assessing the full impact of the fire took at least a month, including numerous meetings and phone calls with adjustors and contractors. Once Dickson understood the extent of the damage, he needed to remodel quickly. The cost of construction would be due upfront, and insurance reimbursements could take several months. Meanwhile, rent and payroll still needed to be paid on time. He turned to Kabbage to secure a line of credit that helped him pay for construction — including a remodel of the office’s lab area, new floors and walls, plumbing and electrical — without waiting for insurance. Kabbage provided the cash flow he needed right away. A construction process that could have taken months to start was expedited with a Kabbage loan that helped Davich Optical quickly recover from the damage.

Get creative to reopen as soon as possible

Davich Optical is open seven days a week with no appointment necessary to help service the busy residents of Los Angeles. Shutting down for even a few days to remodel was a big hit to the business — Dickson calculated the loss to be about $5K per day. Dickson knew he needed to get creative in order to reopen as soon as possible. He limited construction to certain portions of the office at a time and curtained off those spaces, leaving the rest of the office open, undisturbed and available to see patients. This allowed him to keep seeing patients while he worked to reopen as soon as possible and lessen the loss of patients and revenue.

A year after the fire, Davich Optical has recovered and is back to growing its patient base. Dickson aims to continue growing the practice and is considering another Kabbage loan to expand his marketing efforts.


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Aditya Narula is Head of Customer Success at Kabbage. Kabbage has pioneered a financial services data and technology platform to provide access to automated funding to small businesses in minutes. Since 2011, the company has helped more than 185,000 small businesses access more than $7 billion.

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The Best Features and Functions of Headsets

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The rest is that you can take others to take advice. However, the shape of your ears and heads can be very unique and may not agree with what others have experienced. Other low things like ease of use, buttons feature, button size, color and other features that will affect as soon as users like headset. A look or color may be a dealer for some people, and it’s all about personal preferences. However, some manufacturers pack the power in a small end, so it is not rare to find small and stylish instruments that can last for more than five hours. Internet platforms are the places to take an honest review of what devices to get. I have found the best headset quality and features specification right here at poly Plantronics.

Sound quality

Sound quality is the most important standard. If you can hear or hear, you are exposing the phone. Poor headset can have poor deployments of static, poor microphones, speakers, or those elements. If you’ve ever called and on the other end complain that you are not able to hear it, it is usually a bad headset.

Noise canceling

Another factor that sounds quality adds physical and electronic. Physical fixtures help prevent air from the discharge noise and the headset with the screen or the screen. On electronic level, there is noise canceling features. Noise-canceling features are becoming very standard, although in every brand there is no good noise canceling system. Try it before testing or read about other users’ experiences.

Battery age

Others will get the headset battery life reward. Most headsets come with the last beautiful batteries to communicate for 5 or more hours without charging again. Anyone comes with the recharge case so that you can extend during the time of time. Some batteries as long as the manufacturer says it do not end. Check with a user’s review to make sure they’re actually advertising.

Relax

For some, rest is also on the list. If you can not access any headset without it, you do not want to use it. If this is not appropriate, you can not use it if you want. Usually you will get a better experience to ensure a custom increase in the Bluetooth headset. Weight and design of the headset will also be so comfortable for you in the element. 

Battery age

The Bluetooth headset runs on a rechargeable battery. Delicate quality devices should be communicated with you for about five to eight hours. Battery power indications with size bulk headset may not be – neither fashion – reaches more than 10 hours of communication at the same charge. 

Call/voice quality

It goes by saying. Look at a headset that gives good sound to both modes, which is able to transmit your voice and clearly achieve the signal of the caller. Devices with large microphones and speakers are usually small but there are a few good companies that compact the compact headset with the call quality to meet the major agreements.

Noise cancellation

Bluetooth headset is not the freedom of cups and cushions that are just to reduce the sound. What you can do is the headset that uses two or three microphones. The cost is high, no doubt, but you can relax in crowded areas using the tools and running the window.

Sound type

Mono sound is standard in the highest headset that means sound through a channel. However, if you have a stereo sound, then select the headset that uses dual earphones. Noise cancellation is the best and the appropriate quality. 


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Up and Coming Search Engines in 2020

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With tech giant Google leading the pack in the world of search engines, it’s hard to imagine any other search engine beating it. However, there are a few that have a lot of potential. Take a look at some up and coming search engines below:

Good Gopher

If you hate any sort of propaganda online, give Good Gopher a try. It’s dubbed as a search engine that bans corporate propaganda and government disinformation. 

Propaganda is a nebulous word, but it’s basically any biased information that can lead to misinformed decisions. Good Gopher uses multiple walls of security to provide added filtration in case any search results try to give you false claims.  This way you’ll be able to get more reliable sources without having to filter through potential conspiracy theories. 

Semantic Scholar

This academic search engine was launched in 2015 with the sole purpose of helping you search for scientific publications. Over the years, they’ve refined their search engine to help you find relevant scientific studies. Whether you’re a student doing research or a member of the scientific community looking for relevant literature, Semantic Scholar can help you out.

DuckDuckGo

DuckDuckGo is a search engine that isn’t just a catchy name. It contains a lot of neat features like infinite scrolling and a user-friendly UI. One of its most popular features is “Instant Answers,” which provides you with answers to your query without needing to click on any of the results. DuckDuckGo always has an Instant Answer for all your questions.

One of DuckDuckGo’s most useful features is the !bang command, which helps you search within a site. So if you want to search eBay for a wireless charger, simply input “!ebay wireless chargers” to immediately see the top results.

BoardReader

If you have ever wanted to learn about something and couldn’t find enough information on it online, you need to try BoardReader.

BoardReader is a search engine that pulls results from online forums and threads. Simply type your keyword, and it will show you results from hundreds of threads and comments that contain that keyword. We can all collectively agree that the search feature in forums doesn’t always give the best results. That’s what makes BoardReader a possible contender for the best search engine for people who frequent forums.

Hot

Hot.com is a simple, straightforward one that gives you fast results. The first page of the results isn’t exactly what you’ll find in other search engines, but that’s part of its appeal. Hot.com will provide you with a not-so-typical results page, particularly an array of organic results from lesser-known sites. And interestingly, it will also show you some adult content on certain searches. 

It’s a sleek search engine with an opt-out feature for those who value their privacy. With a few tweaks, hot.com might become a huge search engine in the next year.

HotBot

HotBot has upcoming features such as their own VPN service and browser extension to double down on providing you with privacy online. At the moment, HotBot’s biggest edge in the field of search engines is its privacy policy. Through their “Search Safely with HotBot” initiative, the site claims not to collect or use your private data.

HotBot uses different backgrounds whenever you go to their homepage. This helps the homepage feel more engaging, especially for younger users. Speaking of younger users, this search engine also has a strict Safe Search mode. Parents can turn on this setting to ensure that kids won’t inadvertently run into any racy search results.

Watch out for these up and coming search engines next year. One day, one of them might start to close the gap with Google.


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Over half of searches on Google yield zero clicks

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New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing.

Next steps for search marketers

Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google Images, Google Maps, and YouTube rather than moving on to a third-party website from an organic search result.

Mr. Fishkin first wrote about this phenomenon last October, highlighting how millions of queries are answered directly on the search results pages using content that Google scrapes from other people’s websites.

Zero-click searches outpace organic-click searches for the first time ever

The zero-click data, reported by data intelligence platform Jumpshot, reveals that zero-click searches comprised just under 55% of all searches on Google in June 2019. This is the first time zero-click searches have exceeded organic clicks since Google’s launch 20 years ago.


Source: SparkToro

Fishkin makes an important distinction between zero-click searches which already cannibalize organic traffic to external websites versus Google sending traffic to their own properties – essentially, Google is doing both.

Fishkin notes that about six percent of queries and 12% of clicks are being funneled to Google-owned properties such as YouTube, Map’s, and Google’s own blog.

Google dominates mobile searches

The Jumpshot data referenced above only includes browser-based searches, but mobile search using Google properties is ubiquitous.

When factoring in mobile apps, Google’s total market share is a staggering 97% (including mobile and desktop searches). This number includes searches from the Google Maps, Google Search, and YouTube apps which are installed on everyone’s phone.


Source: SparkToro

The Jumpshot data reveals a clear connection with the diminishing number of organic clicks to the increasing number of zero-click searches. That is, as the percentage of zero-click searches increases, the percentage of organic clicks from search queries goes down.

Case in point

  • In Q1 2016, 54% of Google searches resulted in organic clicks. That dropped to 46% by Q2 2019.
  • In Q1 2016, 44% of Google searches resulted in zero clicks. That rose to 49.8% in Q2 2019.
  • Searches resulting in paid ad clicks have also fared better, rising from 2.1% in Q1 2016 to 4.1% in Q2 2019.

Fishkin points out that the rise in paid ad clicks is primarily due to Google’s mobile ad and instant answer strategies – with mobile paid ad clicks rising from 3.4% in January 2016 to 11.4% in June 2019.

The zero-click trend is likely being heightened by search behavior on mobile versus desktop devices. For example, users are less likely to click through to a website on their mobile device – a factor Google is capitalizing on with the rollout of ever-larger paid search ads and their “People also ask” feature which lists a series of questions and answers pulled from external websites.


Example of Google’s “People also ask” results on Google using scraped content

Search clicks on desktop devices paint a steadier picture versus mobile devices, with organic clicks comprising 66% of searches in 2019 versus 68% in 2016.

Zero-click searches on desktops rose during this time, but only slightly, comprising 34% of searches in 2016 versus 32% in 2019.

Next steps for search marketers

Marketers should continue to optimize their websites for search engines as per usual, but the key takeaway from this new data is to diversify.

The continued ubiquity of mobile devices, voice search and voice assistants, and the ever-increasing trend of platform-centered browsing and searching (for example, walled gardens like Facebook and Amazon) are creating a dilemma for content creators and business owners – that is, how do we get people to leave these walled gardens and visit our websites?

The answer to this question is different for every business, but a good first step is to diversify where you place your ads and publish your content.

Have a solid social media marketing strategy that’s tied to a robust content strategy which includes a variety of content types. For example, video, blog posts, social posts, whitepapers, webinars) and promote this content widely and often.

The rise of zero-click searches is likely going to continue and I highly recommend you read Fishkin’s entire post about this trend. His insights are data-driven and always illuminating.

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10 Channels to Target B2C Audiences on Social Media

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Social media has not only been an avenue to communicate with family and friends across distances, but with the increasing number of social media users around the globe, it has also become an ideal place for marketers, entrepreneurs, and business owners to reach out to their target audiences and increase brand awareness, engage, and generate leads. Moreover, business to consumer (B2C) advertising relies heavily on visual content and is geared towards being shareable and engaging to consumers. Thus, social media channels are the best avenues for the fast distribution of creative visual content and advertisement.

What is social media advertising? It is a type of online advertising focused on users of social networking sites. Using social media channels with the help of social media marketing tools advertisers can target and distribute their ads appropriately. Social media channels or platforms help you target specific audiences. You can create a target group profile based on gender, age, location, interests, and other demographic information of your target market. Your advertisements will then be distributed to different users that fit the target group profile you made. 

Different social media channels offer various advertising options. When choosing which social network channels or platforms to use for your business’s social media advertising, choose those that perform well organically, are most popular to your target audience, and are worth your time and money.

Here is a social media channels list you can browse when selecting a platform for your social media advertising:

Facebook

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Facebook is the most used social media network with more than 2 billion monthly users worldwide. It allows a more advanced targeting compared to other social media advertising platforms.

Facebook ads will help you reach 3 types of campaign objectives: (1) build brand awareness or increase your reach; (2) send traffic to your website, increase engagement, or generate leads; and (3) create online conversions, make sales, or drive foot traffic to physical stores.

Facebook has 8 ad formats you can choose from: photo, video, stories, Messenger, carousel, slideshow, collection, and playables.

Facebook photo ad includes 125-character text with a headline, link description, and a call-to-action button. Your target audience will appreciate it if the photo depicts how to use the product instead of merely taking a picture of your product.

Facebook video ads can range from short mobile videos to 240-minute promoted videos made for desktop viewing. Brief videos are ideal as they yield higher completion rates. If your video content is compelling, you can extend the duration of your video ad.

Facebook stories ads can display your photos for 6 seconds and play videos that last up to 15 seconds. Stories last for up to 24 hours, only. It is a great format to use to display your limited time offers such as sales and promos.

Facebook carousel ads are a great format when presenting different products or the different features of a product. A carousel ad will allow you to post a maximum of 10 photos or videos and their links.

Facebook slideshow ads create videos comprised of your images or stock images from Facebook. It is a great format for advertisers who want to “upgrade” their static photos but are not yet prepared to try video ads.

Facebook collection ads highlight your products or services in the Facebook feed. This includes a cover photo or video, product images, pricing, and other details. Collection ads allow people to learn about your product on their news feeds. 

Facebook playable are interactive previews of an app that a user can experience prior to downloading the app.

Advertising on Facebook costs below USD1 per lead; prices would vary based on budget, audience, and duration, among certain factors. Nonetheless, the bigger your budget, the more efficient Facebook’s algorithm is at spending your money, as your ad performance increases over a period of time. 

Messenger

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Facebook Messenger is also one of the widely used social media marketing platforms. Facebook Messenger ads are Facebook ads seen on the Messenger app’s home screen. It is an ideal format to let people reach your business through Messenger. 

Messenger has 4 features you can try for your advertising: (1) comment guard, (2) chat blasting, (3) click-to-messenger ad, and (4) chat widget.

Comment guard is a bot you set up in your organic Facebook post. This bot allows someone who comments to automatically receive an opt-in message from you. Once they reply to your message, this generates a lead. You acquire their information and will be able to message them back. 

Comment guards are free and are a good avenue to build your list of leads. Create interactive conversation-starting organic posts. Also, it is best to add a comment guard to posts receiving a lot of engagement. To easily get a response from a potential lead, bait your bot for them to easily respond.

Chat blasting is sending a Messenger chat to everyone on your list. It is similar to email blasting but better because it has a higher probability of being opened and read by the people who received it. To use chat blasting, apply for Facebook’s subscription messaging. As a word of caution, you can’t send a promotional content in chat blasting. It will, however, help you maintain a high degree of engagement with everyone on your contact list.

Click-to-Messenger ad is a type of Facebook ad in which the conversion action is “Send Message.” If someone converts from your Messenger ad, they enter an interactive dialogue either with you or the chatbot. This type of ad can convince your potential clients more since these can quickly address their queries regarding your product or services and get answers, right away. 

Chat widget is the button found on your website which visitors can click to message you. This widget is run by free and automated bots. They are readily available and can respond to any message instantly. This is more efficient and cost-effective in contrast to a live chat.

Instagram

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Instagram ads are geared towards helping you reach 3 campaign objectives similar to that of Facebook ads. If Facebook has the highest users, Instagram has one of the highest audience engagement rates in social media compared to Facebook and Twitter, making it an ideal social media platform for your social media advertising. Millennials and Gen Xers are the top users of Instagram.

Instagram ads can be made to link directly to your product page or other landing pages such as your website, to enable direct engagements. Similar to Facebook, you can also set your target audience on Instagram to make sure that your ads will be displayed on the feed of your target people.

Instagram has 6 ad formats: image feed, image story, video feed, video story, carousel feed, and canvas story.

Image and video feed ads are single images and videos that appear in the feed of your target audience, as they scroll. They look like your typical Instagram posts, only they have “Sponsored” labeled on the top right corner and can also include a call-to-action button.

Image and video story ads are similar to the first two aforementioned ads; the only difference is that these ads are posted on Instagram stories. Adding interactive elements in your story ads can yield higher engagements. 

Carousel feed ads are comprised of a series of scrollable images, with a maximum of 10 images bearing their own link; a video may be included, as well.

Canvas story ads are the newest type of Instagram ads. They are supported by mobile devices and allow advertising to make a 360-degree virtual reality experience within their story. You can use an image, a video, or a carousel for your canvas story ads.

Since Instagram is known for its visual content, make sure your photos and videos are creative and engaging. Use a good amount of creative hashtags that your audience will likely search for.

Twitter

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Twitter has an average of 330 million monthly active users worldwide and remains one of the most popular social media channels. 

Twitter ads are geared towards these 5 business objectives: (1) website clicks, (2) tweet engagements, (3) followers, (4) awareness, and (5) app installs. It also offers two ways for you to create your ads. First is Twitter Promote which automatically promotes your tweets for you. Second is Twitter Ads campaign which allows you to create and promote your business’ campaign depending on your marketing strategy, objectives and goals. These campaigns may include bidding, awareness promotion, website clicks and conversions, and video views. 

To maintain high user engagement, Twitter made recent changes, including multi-image tweets which allow users to share more visual content, and a camera function similar to that in Stories. 

This is a good update, since the Stories feature has become quite a trend on other social media channels such as Instagram, Facebook, and Snapchat.

These changes are geared not only towards the improvement of the platform, but also towards the generation of organic content that will yield meaningful user experience.

YouTube

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YouTube ads can help you collect leads, drive more traffic to your website, increase your brand consideration, and build brand awareness and extend your reach. 

YouTube offers three types of video ad formats: TrueView ads, non-skippable YouTube ads, and bumper ads.

TrueView ads automatically play before or during the videos you select on YouTube. Users can skip this ad after 5 seconds; so make sure you convey your message effectively within this duration. Thirty seconds or less is the ideal duration for this type of ad.

Non-skippable YouTube ads are brief ads with a maximum 20-second duration. They appear at the beginning and in the middle of a video that’s at least 10 minutes long.

Bumper ads appear at the end of YouTube videos. They last for 6 seconds and can be skipped.

Snapchat

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Snapchat is one of the newer social media platforms and is ideal for a young target audience such as Millennials and Gen Z’s. When compared to other social media platforms for marketing, Snapchat takes a different approach and goal. Going viral isn’t the core objective of Snapchat advertisements; rather, getting your content to those who will engage with it is the objective.

Snapchat has a number of advertising options to choose from for your social media marketing: snap ads, sponsored lenses, geofilters, stories, and collection ads.

Snap ads are full-screen vertical images or videos up to 10 seconds long. These videos may include attachments for app installs, landing pages, or long-form videos. Keep your Snap ads simple, with a strong call-to-action.

Sponsored lenses are filters you can customize to feature your brand. These lenses allow Snapchatters to engage with and have fun while taking selfies, snaps, and videos.

Geofilters are overlays that can be added to Snapchatter’s stories. You can create a geofilter based on where you are physically located. It is a good tool for building brand awareness. These geofilters can be used when you are promoting events.

Stories are the branded tiles found on the user’s Discover feed. You can feature behind-the-scene content of what’s happening in your company, or you can provide a detailed look at the products you offer. Attachments with a call-to-action can also be added.

Collection ads allow you to display a series of different products with four thumbnail images, all in one ad. Each thumbnail image can be linked to its own URL.

You will have less competition when using Snapchat for your social media advertising, compared to using Facebook and Instagram.

Pinterest

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Pinterest can help you achieve building awareness for your brand, drive traffic to your website and other specific products, drive video impressions, increase app installs, and encourage actions on your website. It is worth noting that Pinterest is highly used by females.

There are six types of Pinterest ads: promoted pins, promoted carousels, promoted video pins, promoted app pins, buyable pins, and story pins. 

Promoted pins appear in the home feed and in search results. The only difference is that they’re boosted and deliver more reach. They are labeled “Promoted”; and Pinners can pin, share, and comment on them.

Promoted carousels feature a maximum of five images that Pinners can swipe. Each item on a carousel can feature different images, titles, descriptions, and landing pages.

Promoted video pins are similar to promoted pins, except that a video replaces the image. Since many users watch videos on mute, it is ideal to produce a video that can relay its message even without audio.

Promoted app pins allow Pinners to download your app directly from Pinterest. Once they click on the Install button, they will be directed to a valid Google Play app link or iTunes URL. 

Buyable pins are designed to make shopping convenient. This feature allows Pinners to search and buy products from your pins.

Story pins appear in Pinner’s home feeds; these contain a cover image, title, and a “Story” label. This pin can feature up to 20 images, texts, and links.

When using Pinterest ads, make sure that your content is creative, on-trend, detailed, and engaging to your followers.

LinkedIn

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LinkedIn is a social media platform that is ideal for the business to business (B2B) market. Many LinkedIn users are professionals.

There are three types of LinkedIn ads: sponsored content, sponsored InMail, and text ads.

Sponsored content ads appear in news feeds. Here, you can feature your brand expertise and promote brand awareness.

Sponsored InMail is like email marketing, only your mails are sent directly to users’ LinkedIn inboxes. They receive your ad mail when they are active on LinkedIn. 

Text ads are small ad units on top of and on the right-hand side of a LinkedIn newsfeed. Text ads may also include thumbnails. These ads are visible to desktop users.

This 2019, LinkedIn launches a new campaign manager which includes objective-based advertising. 

WhatsApp

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To open up a business profile on WhatsApp, you have the option of using the WhatsApp Business app which is ideal for small business owners. This is a free app you can download wherein your business can easily interact with your customers using tools to automate and quickly respond to messages. If you own a large business or large brand, you can use the WhatsApp Business API  to send messages efficiently to your customers. Once you’ve created a profile here, your business can provide responsive customer support and send timely, one-way notifications to your customers.

Viber

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With the chat features Viber offers, it is an ideal channel for you to provide customer care. To reach a huge number of people, you can also create your own Viber community that can fit up to 1 billion members. Here, you can easily disseminate information about your products and your business to your intended target audience on a wider scale. It is also a great avenue for gathering feedback, to improve your products and marketing campaigns.

Social media advertising is one of the best marketing strategies any marketer should try, to spread brand awareness and generate more leads. Before delving into social media marketing, remember to identify your business goals and objectives. Know your target audience well, to know which social media platform is best for your organization and what type of content will keep your audience engaged.

Make your posts engaging; and, if possible, let them tell a compelling story that comes with a strong call-to-action. Keep your budget under control and schedule your ad posts wisely. Since most social media users are accessing social networks through a mobile device, make sure that your ads and posts are mobile-friendly.

Always test your ads. Before setting an ad to a campaign, test several ads for small-scale audiences and see which one works best, then refine your strategy. Also, measure your results and report them.

While social media advertising might be a little tricky, you can always ask for a reputable marketing agency to help you with your social media marketing management. After all, they can provide you with the best digital marketing framework strategies while maximizing your budget and ensuring that your business will be known to and patronized by the right people.


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I am a futurist who spends most of my time monitoring social behavior in search of new consumer trends. I use the information to create viral and useful content as part of the new media strategy. I’m interested in technology, market behavior, new media, environment, sustainability, futuristic scenarios, and businesses.

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8 Useful SEO Title Tag Hacks for Increased Rankings + Traffic

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While SEO is a crucial concept to site owners as well as marketers, others still overlook it. Besides, others fear to discuss it, claiming it is a complex topic to handle. When it comes to ranking and getting clicks to websites, marketers meticulously create content that is aimed at giving their businesses the value required. If you want to know whether your keyword is the best for ranking benefits, you can use a keyword tracking tool to check its effectiveness. Typically, title tags are often ignored, and people spent a lot of time enhancing their layouts alone; and they will still ask why they are not ranking. Title tags are vital for traffic and ranking for websites.

Title tags have been around since the commencement of HTML. They are the text that is visible on the browser tab as your headline when people are surfing.  It is high time you handle your titles with intelligence because they are crucial for SEO purposes and will ultimately get people to find your website, get clicks, traffic, and increase your SERPS levels.

While there are several title tag hacks, here are the most convenient to integrate into your title and increase your ranking and clicks:

1. Keyword Relevance

Use of relevant keyword phrases at the beginning of title tags overwhelmingly increases ranking and drives traffic to your website. This is imperative because the searcher can note that your title tag demonstrates relevancy. Additionally, when relevant keywords are searched on Google, they always appear in bold; when integrated with CTA at the beginning of the tag, people can get your keyword quickly. Besides, users’ attention is drawn to both the keyword and call to action. When a searcher searches, either way, they can find all the information they want within your title tag.

2. Numbers

According to HubSpot, commendable headlines increase traffic to a website by 500% and that the most straightforward ideas get people to click. For instance, when searching for information, you will search for what comes to your mind first. Therefore, if you add numbers to your search they will show up the first. This explains the effect of cognitive bias making the addition of digits in title tags a brilliant idea that works for ranking and click upsurge.

3. Title Tag Length

The concept of title tag length has resulted in a lot of misconceptions, but it plays a significant role in ranking as well as traffic. According to Shephard, an SEO expert, title tags face challenges because they are too short or long. He explicates that people looking for specific information go straight to what they are focusing on. Therefore, when the title length is considerable, yours will stand out. Consequently, it is recommended that the optimal range should be between 50-60 characters.

4. Questions on Title Tags

Questions on title tags attract curious searchers. People ask questions almost all the time when using Google to find information. For instance, if you are looking for ways to increase your ranking, you might put it like this “How can I increase my ranking?” Questions create curiosity in a searcher’s mind making them want to read more on your page. Similarly, adding a question always gives people a good reason to click since you are probably giving them an answer. Also, asking a question in your title is an additional benefit since you will be featured by Google, resulting in a tremendously positive outcome on matters traffic and ranking.

5. CTA an Effective Tip

Typically, action words never show up when keyword research is done, but when incorporated into title tags, they incentivize people towards clicking on a provided link. When a visitor visits your page and finds a call to action, they will be interested to learn more.

Action words include, among others; download, buy, learn, and watch. Use these and more and get your visitors to take action. Searchers need compelling words as well as something additional and unique to look for in your website.

6. Use of Dates

People want to know what happened during a specific time or about current updates regarding what they like most. This makes use of dates in title tags a vital and practical aspect for ranking and traffic. For instance, in your title, you can add months or years because this will tell users that your site is updated and they can find the information they want. Add any year or month to the title tag according to your content type.

7. If Your Brand is Popular, Add It to Your Title

Adding your brand name at the end of your title tag is paramount because the searcher gets an incentive to click on your page. Title tag+brand have overtime been used by grand brands, and evidently, they succeeded with the approach. Additionally, when you add your brand, people come to trust your site and products easily. In cases where your brand is not famous, a call to action is significant.

8. Variants are Expedient 

Creating a title for your site means you have to look for relevant keywords to use. However, understand that using the synonyms of these keywords is also crucial; a keyword tracking tool like SEMrush may give you another keyword, but using a variant of the keyword will make you stand out as searchers may search using different words and you will still be ranking. Therefore, don’t ignore variants in your title tags.

The title tag is an essential ingredient when it comes to SEO. Escalate your website ranking+traffic by using these useful title tags without neglecting marketing or other aspects of your website. It is prudent to utilize all critical aspects of SEO to rank higher. Additionally, if you use a keyword tracking tool, moving to the next level becomes easier for you.


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Isabel Speckman is a North Carolina-based freelance writer and work-from-home mother of two. In her 10 years as a professional writer, she’s worked in proposal management, grant writing, and content creation. Personally, she’s passionate about teaching her family how to stay safe, secure and action-ready in the event of a disaster or emergency.

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Caricature, an Excellent Blend of Art and Technology

Written by: admin Date of published: . Posted in test

It cannot be denied that almost everyone loves art. Art is an excellent form of expression of beauty, feelings, and experience. In connection to this, art can be the best blend of technology to offer art lovers with a more excellent experience. One perfect example of this is caricature drawing. 

Caricature and Technology 

Caricature drawings can be a perfect blend of art and technology. With the use of more innovative technologies, artworks, including caricatures, can be appropriately promoted on the market through online technology. 

Caricature drawings can also be a great form of advertising to help businesses reach their goals. Professional caricature artists can offer business owners with a unique and more creative way of promoting their business to their target customers. The caricature can be uploaded online to be seen by their target market. With this, business owners can promote their business through art. 

Caricature as a great alternative to 3D technology 

Caricature drawing can also be an excellent alternative to 3D technology. Thus, caricature artists can produce an extensive collection of caricatures, which can appear like a 3D structure. They are made with high quality to satisfy your needs. 

Caricature as a form of house décor 

You may not know it, but caricature can be the perfect décor for your home interior. Artists can help you transform your dream design into reality through caricature. You can get more customized caricatures with the use of more advanced technology to satisfy your requirements. With this, you can have a more appealing interior that can make your place more relaxing and elegant looking. 

You are free to choose the design, ornamentation, and color that you want for your caricature. Artworks are now among the modern form of art that can help you to renovate your home with its natural and creative beauty. 

Caricature as a form of business 

With the help of online technology, you can make caricature drawing as your business. It will help you to showcase your talents and skills in art while earning an income. You can use it to help business owners to grow their business through creative advertising. They can use caricature drawings to promote their business affordably and effectively. 

Caricature as a hobby

Caricature can be a hobby that can help you to relax. You can collect caricatures that you can decorate to your home. You can also sell it for extra income. Since you love what you do, you will enjoy while making money with your hobby. 

Even more important, you can also express your feelings, thoughts, and expressions with caricature drawing. It will enhance your skills while providing the people with excellent art masterpiece that they will appreciate. 

Meanwhile, do you look for the best caricature drawings? Then, you can prefer for these guys. They sell caricatures that can meet your specific needs and requirements. They have a comprehensive collection of caricature in different categories. You can depend on them with your personal or business caricature needs. 

With the continuous innovation of technology, the caricature industry will rise in the market.


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Six beloved content marketing tools recommended by the pros

Written by: admin Date of published: . Posted in test

Are you going about your content marketing as effectively and efficiently as possible?

There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand?

One great way to find the best content marketing tools is to take a look at what the pros are using and recommending. Here are six of the best, as recommended by six top content marketers.

1. BuzzSumo  – Recommended by Neil Patel

screenshot of BuzzSumo recommended by Neil Patel

What is it?

BuzzSumo is hugely popular within the content marketing industry. It allows you to look up your competitor’s sites (or a keyword) and see what content is performing best – listing the number of social media engagements and shares across key platforms.

At the Pro level, it also gives you a very handy option to see what backlinks each piece of content has.

Why try it?

In “15 Content marketing tools you can’t live without”, Neil Patel explains why BuzzSumo is a great tool for content marketers who want to play in the big leagues:

“BuzzSumo is perfect for leveling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you.”

BuzzSumo can be used as a way to come up with content ideas, by seeing what content is already popular in your niche or as a backlink tool that highlights backlinks with the most social shares.

Who’s it for? 

At the free level, content marketers on a shoestring budget. At the Pro level, content marketers who want to focus heavily on idea generation and backlink building.

Who’s it for?

Content marketers who need to come up with a lot of ideas … or content marketers who are short on inspiration. The free level is generous (you can run up to 50 searches per day although it’s limited in the number of results you get) and the pro plan is $79/month.

2. Easel.ly – Recommended by Jeff Foster

screenshot of Ease.ly recommended by Jeff Foster

What is it?

Easel.ly is a tool for creating infographics, which might form a useful strand of your content marketing – especially if you’re in an industry where you want to present facts, figures, and statistics.

Why try it?

In “12 Time-saving tools for content marketers”, Jeff Foster explains that Easel.ly has loads of content that you can use for free:

“The site has thousands of free infographic templates that you can use, along with drag-and-drop tools to fill in your own content. Or you can upload your own templates instead. The site has only been around for a few years, but it already has 800,000 users who have built more than one million infographics.”

Who’s it for?

Easel.ly is free and straightforward to use, so it’s a great tool for content marketers who don’t have the budget for a designer. (If you’re a content marketer for a large firm, you’ll probably find that you want to pay for a custom infographic design instead.)

3. Grammarly – Recommended by Alex Birkett

screenshot of Grammarly recommended by Alex Birkett

What is it?

Grammarly is an automatic editing tool that checks your writing for errors and for areas where you could phrase things better. It’ll pick up on grammatical mistakes that basic spellcheckers miss, it’ll advise on stylistic issues, and it’ll recommend cutting out unnecessary words.

Why try it?

As Alex Birkett from HubSpot explains in “The 19 Best content marketing tools in 2019″, Grammarly is a fantastic tool if you’re not great at spotting your own mistakes:

“Grammarly, however, reduces my error rate by probably 50-80%. I still have some mistakes slip through, but to a large extent, Grammarly saves me from embarrassment (not just when writing articles, by the way – it also works for social media and forum comments).”

Who’s it for?

Content marketers who do a lot of writing themselves (whether that’s for blog posts or for social media), and content marketers who need to edit and review writing produced by other team members.

4. GetResponse – Recommended by Digital Marketing Institute

screenshot of Get Response recommended by Digital Marketing Institute

What is it?

GetResponse is an all-in-one platform that lets you create landing pages, send emails, and use powerful autoresponders to make sure that you capitalize on all that content marketing. You can even use their “Autofunnel” feature to build a complete marketing campaign based on ready-made funnels.

Why try it?

As Digital Marketing Institute explains in “15 Content marketing tools you need”, GetResponse is a powerful tool with a lot to offer:

“It’s an extremely useful tool for those who have a lot of email marketing activities. Their tools breach several areas, including landing pages, autoresponders and even a full suite of enterprise and CRM management solutions.”

Who’s it for?

GetResponse starts from $15/month (for a list of up to 1,000 subscribers), so it’s accessible even for small-sized startups.

5. Tailwind  – Recommended by OptinMonster

screenshot of Tailwind recommended by OptinMonster

What is it?

Tailwind is a tool that you can use to schedule your Pinterest and Instagram posts. You can also use it to discover content, monitor conversations, and look at the analytics of how your posts are doing on those networks.

Why try it?

In “45 Insanely useful content marketing tools to skyrocket engagement”, Sharon Hurley Hall from OptinMonster explains that Tailwind can be a great time-saver:

“You’ll save time with bulk image upload, drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, automatically optimize your Pinterest and Instagram schedules based on when your audience is most active and engaged.”

Who’s it for?

Tailwind is particularly well designed for teams (you can use it in conjunction with your colleagues), and it’s also great if you post on social media accounts for more than one website or brand (you can manage multiple Pinterest and Instagram accounts using it).

6. Agorapulse – Recommended by Donna Moritz

screenshot of Agorapulse recommended by Donna Moritz

What is it?

Agorapulse is a social media management tool (similar to Hootsuite or Buffer), but, as Donna Moritz explains, it’s “like a Swiss Army knife of social media management.” You can view and respond to social media activity in the app, you can schedule posts for different platforms, and you can see handy details about your followers.

Why try it?

In “Why I love Agorapulse for social media management”, Donna Moritz outlines how useful the tool has been to her:

“I love that Agorapulse has a suite of features that really do cover most of your social media marketing needs. In fact, I have been gradually moving a lot of the features I use on other tools over to Agorapulse. It’s hard not to want to stay “in” this tool as it is so user-friendly and fun to use.”

Who’s it for?

Larger content marketing agencies or businesses. It starts from $99/month, so it won’t easy on the wallet – but if you have a whole social media team that needs to stay on top of messages, then it could be well worth the money.

Bonus – SEMRush  – Recommended by Joe Williams

screenshot of SEMRush recommended by Joe Williams

What is it?

I felt this list would be a little incomplete if I didn’t share my own recommendation. SEMRush is one of my favorite marketing tools, with a huge amount of power. It has data on a gigantic pool of websites (over 70 million), allowing you to see what keywords they rank for, their keyword positions and search volumes, and various other information.

Why try it?

SEMRush can be used in lots of different ways, and even if you’ve already given it a whirl or you’ve been using it regularly, you might find there are yet more things you can get from it, as I explain in “7 Powerful ways SEMRush can help you become an SEO superhero“:

“If you’ve already given it a try, […]  you may have missed some neat little features (as I did). Like how using SEMRush can give you a ticket to travel back in time and learn from the past. Or how it can help spot unique content gaps you may normally miss.”

Who’s it for?

There’s a free (though limited) version of SEMRush, which all content marketers can benefit from – paid subscriptions start from $99.95/month if you want to continue. Large companies or marketing agencies will likely find it valuable.

Conclusion

Good content marketing tools can make your job so much easier (and the wrong tools can waste your time, or prevent you from following up on opportunities you might otherwise have spotted). Which of the above tools will you test out?

Joe Williams is the founder of Tribe SEO. He can be found on Twitter at @joetheseo.

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