6 Engaging Types of Online Advertising for Businesses to Increase Traffic

Written by: admin Date of published: . Posted in test

Online marketing is one of the most cost-effective ways of reaching out to your target audience and grabbing their attention. You can place these ads for fulfilling one or more goals like lead generation, sales and brand awareness. The best part of online marketing is that you get to know the response almost instantly unlike conventional marketing methods. Today, more and more businesses are moving to online advertising owing to its easy-to-start and inexpensive nature.

If you try to enter the world of digital marketing on your own, it can be overwhelming but hiring the services of a digital marketing agency makes it easy. These agencies know the various channels and platforms that can be used to advertise and how to use them based on your business needs.

Let’s look at a few of the online advertising options for increasing traffic to your website.

Search Engine Ads

The ads seen on a search engine’s first page comes under SEM (Search Engine Marketing). When any user searches using a specific keyword, the ads related to that keyword appear at the top of the search results page. Since only a few selected ads can be placed there, you need to compete with others for the spots. The search engine chooses which ads to place scoring on factors like quality and relevance. These ads are very effective as they come up exactly when a user is looking for that type of product or service. Hence, people are more likely to click on it. But, this type of advertisement is expensive and not everyone can afford it, especially businesses with very limited budgets. 

Display Ads

Any ad comprised of a combination of text and image and appearing on web pages falls under display advertising. These ads have the sole aim to distract the user and lure him to click on them by leaving whatever current activity the user was involved in. These ads include graphics and other appealing elements to gain users’ attention. When placed on the pages where you know that your target audience is found, they are quite effective in getting people to visit your website.

Mobile Advertising

With 2.5 billion people around the globe using smartphones, the potential of mobile advertising is immense. With the deep penetration of smartphones, this kind of advertising has emerged as a powerful medium to connect with targeted customers and establish trust and a brand. People happily stay glued to these small portable screens for hours consuming large amounts of content and hence reaching them through this medium is an intelligent move. According to data, the click-through rate of mobile ads is nearly double that of traditional ads.

Advertising on Social Sites 

A large number of people visit social sites like Facebook, Twitter and Instagram on a daily basis. Hence, advertising on these sites poses a fantastic opportunity of reaching out to your audience. Sites like Facebook work with advertisers to come up with ads that are effective and don’t disrupt the user experience. The popular social site ads often have the best click-through rates. 

Retargeting Ads

These ads target those users who have expressed interest in your business in some way and then moved on. You retarget them by placing ads to gain back their attention, reminding them of their interest in you. If you can lure back these customers through these ads, they are more likely to convert because they were already interested in the product or service you are offering. This type of advertising can accelerate your conversion rate if the digital marketing services you have hired for the job develops the advertising campaign correctly, keeping a specific goal in mind.

Webinar Advertising

These days, webinars are quite popular. A webinar is an educational or instructive session held on the internet with audio and visual communication between the attendees and the speaker. It’s a great way to promote your website and increase traffic. You should use all those social media channels where your targeted audience is found to promote your webinar. You should even send out email notifications to those in your list to register for it. These emails can be sent at least a week ahead and then again as a reminder email with a subject like “Last chance to register” just a day prior to the webinar. Also, make sure to archive the presentation so that it can be viewed later by those who couldn’t make it at the designated time.

Online advertising is the only way boost your visibility reach far and wide on an economical budget. Any good digital marketing agency understands the importance of digital marketing and uses different types of content and advertisements to reach out to your targeted audience effectively. 


avatar

Ipshita Is A Digital Marketing Expert And Works For Digital Marketing Agency. She Loves To Write About Digital Marketing, SEO, Website Designing and Blogging.

The post 6 Engaging Types of Online Advertising for Businesses to Increase Traffic appeared first on SiteProNews.

9 Tips to Execute the Perfect Marketing Strategy for Your Business

Written by: admin Date of published: . Posted in test

In the last decade, the way we do business has changed. From how we target new customers to how we retain the ones we already have, nothing is the way it was before. Given the momentous technological advancements and cultural shifts that we have seen in recent years, industries have had to reimagine their entire structures and start from scratch. 

Social media and smartphone technology, with the abundance of the Internet, have made customers truly the king. Now they have total control over what they see and what they like. Their handheld devices are a source of immense power and knowledge for them and so they use it relentlessly. The digital era has brought on many new things and challenges, and no one has felt its sting and tasted its sweet nectar more than businesses. While they have been immensely enabled by the latest inventions, they have had to find a way to use them to reach more customers. That meant unlearning all they thought they knew about marketing and business, and learning the rules of this new digital business era. 

But, it is not as complicated as it sounds. Countless businesses around the world are generating more profits than ever before and all because of their properly calibrated marketing tactics, tailored for this new era. So let’s take a look at some of the tactics that you can employ to improve your marketing strategies.

But first…

What are the benefits of forming a sound Marketing strategy?

Some of the key benefits of a well-marinated marketing strategy are:

  1. Helps you in identifying your customer group
  2. Helps you focus your efforts on your target population
  3. Increases your market visibility
  4. Helps you in making good relations with your customers
  5. Gives you the power to control people’s opinion about you
  6. Helps you in getting more leads
  7. Increases brand awareness

Now that that is out of the way…

Tips to help you make a better marketing strategy

1. Know Your Customers

You cannot please everyone at the same time. So it’s futile to even try. You have a product or a service and you know that there is a market for it out there, but this market consists of a certain type of buyer- people who can benefit from your product. You need to take a good look at your product/service and ask yourself, who is most likely to buy it?

To help you better understand this concept, take this example- A man looking to build a website might be interested in your cloud storage services for small startups. But a Fortune 500 company that has greater needs and can afford to build its own cloud infrastructure, may not. So all efforts in that direction are just a waste of time, money and energy. 

Some of the ways to find your ideal customers are:

  1. Maintain an ideal customer profile and a buyer persona and update it frequently.
  2. Hang out on forums and groups; you will learn a lot about customer needs and what their sentiments are towards a particular product or service.
  3. Social media is always a good place to look for customers.
  4. Apart from that, analytic reports and face to face interviews with customers will help you in pin-pointing your customers and understanding their needs.

2. Use Social Media Relentlessly

If there is a tool out there to be used, the prudent thing is to use it. Social media is a red hot nexus of power for people who know how to effectively use it. But there is a stigma that has been carried forward from the early years of the digital era that only youngsters use social media and that too for the sole purpose of having fun. This has not been the truth for a long time. 

Everyone is on social media now, doing much more than just socializing. Social media has allowed artists to showcase their work, provided people a platform to spread awareness and obviously, sell things. Instagram, Facebook, Twitter, all of these are powerful tools with powerful features for businesses. Strong social media presence not only allows you to generate better connections with your customers but brings you closer to them. This in return allows you to be in front of their eyes all the time. 

Research has found that an average person spends 142 minutes on social media. With this chunk of their day spent on these platforms, if they come across a post from you or an ad from you even two times a day, they are going to eventually be intrigued about you and your product.

3. Curate for Customers

Having a website and a social media presence is not enough; you have to generate the perfect content and post it at the right time. The content generation part depends directly on your target demographic. People in different age groups, or any other divide, are attracted to different types of content. For example, it won’t be a problem if you use slang words for posts that are directed towards Millenials, but will be a problem for baby boomers or people who are very particular about language.

 

Similarly, the visual identity of your post will hinge on your customers as well. So make sure that you generate content that is in parallel to what your target customers want.

4. ‘Why You’? over ‘Why You, Too?’

One of the most horrible mistakes that you can make while marketing your product is to compare it to some other product based on their similarities. While of course there are going to be similar products, you should try your very best to distance yourself from them and instead, focus on your USP (unique selling point). 

If you market on similarities, then the first question someone is going to ask is when there is already a product that does the exact same thing as your product, why would I go for yours?

So try and sell what’s unique about your product. Entice your customers with something extra that only you can provide.

5. Partner with the Right Partner

You will need to partner with other people and businesses to increase your brand awareness, so the smart thing to do is find partners that can help you achieve your marketing goals. Also, make sure that you take a long look at your prospective partner’s background and work history; you are going to invest money, so better to be smart about it. 

6. Invest, but Smartly

Investing money is something every new marketing effort needs direly. You can plan all you want, but until and unless you have the muscle and the money to bring all of it to fruition, you won’t be able to achieve much. Setting up ads on platforms like Facebook, Instagram, and YouTube, getting good video creators to make videos for you, hiring the right people and stacking them up with the proper tools, all of it will require money. So the best thing to do is make a detailed budget and stick to it. And having a marketing strategy, in the end, will help you with that, too.

7. Think Outside the Box

You have to be innovative. You need to understand that the goal is to be noticed and you need to do whatever you can to make that happen. That includes making marketing videos, replying frequently on places like Quora, optimizing your website for search engines, blogging frequently and blogging relevantly. The point is, keep thinking of new ways to spread brand awareness.  

 

8. Be Clear of your Goals

Marketing today is a maze with either danger or a dead-end always a turn away. So if you charge in guns blazing, chances are, you are not going to go too far. It is better to have a solid plan that you have perfected while keeping your needs in mind and knowing where you want to be. Defining your goals will allow you to always move in one direction and will save you a lot of money and power because your efforts will always be highly focused.

9. Reward Loyalty

Referral programs are important in today’s world when there are so many businesses for customers to switch between. As we said in the beginning, we live in a time when the customer is truly king. Customers have choices and, if you don’t keep them happy, someone else will. It may sound a little harsh, but it’s true. So you need to keep them hooked. Keep them surprised and give them something extra every now and then for sticking with you. Not only does this satisfy your customers but also compels them to stay loyal to you and then go and spread the word about you. This in return brings you more customers.

Speaking of Loyalty…

In the spirit of rewarding loyalty, since you read all the way through this article, here are some extra tips that might help you. 

Make sure that you provide great customer service. But, this doesn’t mean that you only have to worry about the hotline. No, in today’s world, it means constantly replying to your customer’s queries via mail, messages, etc. and replying to their comments on Play Stores, if you have an app. You need to make them feel needed and heard. 

Also, they like to be heard. So make sure that you give your customers a place where they can come and interact with you and listen to what they have to say. Take their reviews as gospel and act on them. 

Tracking your growth and checking the ROI of your strategy will help you in finding what really works for your company. This will also help you in saving money on things that you might be doing that aren’t getting the expected results, or to find a cheaper alternative. 

And lastly, persevere. Even the most genius marketing plan in the history of marketing plans won’t generate results overnight. So you need to be patient and you need to be calm. If you stick to your strategy, sooner or later, good results will show.


avatar

Apoorv Gehlot is the founder of Matellio LLC, a software engineering studio based in California, USA. Being an avid learner, he takes a keen interest in exploring various aspects of the digital realm, and ideate some of the finest solutions with his team of innovators. Apoorv believes in sharing his time-tested experience and deep-rooted knowledge with the readers across the world to enlighten the audience through concise and meaningful write-ups.

The post 9 Tips to Execute the Perfect Marketing Strategy for Your Business appeared first on SiteProNews.

7 Amazing Free SEO Tools Our Agency Uses Every Day

Written by: admin Date of published: . Posted in test

I started my marketing career in small companies. Then I went on to work for even smaller, bootstrapped startups. 

The marketing budgets of all these companies were as tiny as it gets.

Then I moved on to open my own digital marketing agency and, more recently, another brand that offers copywriting and content writing services for tech startups, Copywritech. 

Why am I telling you all this?

To emphasize how marketing frugality has been my middle name for years.

If there ever was a way to do marketing or PR for free, I mastered it. And I still use that expertise today.

I still work with bootstrapped startups, so every penny counts when it comes to marketing spend.

Thus, my team and I use a vast array of free SEO tools, for both our content and the content we write for our clients.

Using these tools (along with a single paid one) we managed to help our clients rank for all the keywords they wanted. Check out a case study here to learn how a British company ranks on positions 1-3 through content created by Copywritech.

Now let’s get to the matter at hand.

This is the list of the most frequently used free SEO tools in our agency.

Disclaimer: I strongly believe in not overspending on marketing or SEO tools. However, the tools below can only get you so far. So I recommend using them along with a paid tool – just one, you don’t need a subscription to every tool out there.

1. The Google Suite

There are several tools here, all 100% but for brevity purposes.

a. Google Search Console

Tie it to your Google Analytics account to keep a close eye on what keywords you rank for and what can be improved. 

Pro tip: take a look at the keywords that rank on page three or lower. Check their respective pages. Can you improve existing content to have them rank higher? Or perhaps you need to create a new blog post or landing page altogether.

Either way, these keywords are real gold mines. They tell you that your website has the potential to rank for them; they just need a bit more work.

b. Google Search

No matter what I’m writing, I never open another tool before performing a Google search on the keyword I have in mind. Yes, the plain, old, simple and free Google search.

Of course, I’m interested in what ranks for that keyword but I’m more interested in the ‘related searches’ section.

See all these keywords above? Any properly optimized text has to have them all (or most of them, some can be nonsensical and hard to insert without compromising readability).

Pro tip: the ideal blog post has all the keywords from the related searches section as subheadings. This way, you show Google that your text is the most comprehensive one on the topic – you’ve already covered every similar query people might be searching for.

c. Google Keyword Planner

Google Keyword Planner is designed for Google Ads. But this doesn’t mean you can’t use it as a free SEO tool.

Simply input your query into Google Keyword Planner and take a look at the suggestions and keyword volume. The grouping feature is also extremely useful if you plan to create topic clusters.

Pro tip: make search volume your last metric to check. You are looking for keywords that show intent, not short keywords that have no business value to your business.

2. Surfer SEO

This is a Chrome add-on that replaces Keywords Everywhere, a tool that also used to be free but it’s now paid.

Remember what I said above about a simple Google search at the beginning of every writing project? Well, this simple search becomes more efficient with SEO Surfer.

You can see similar keywords and search volume at a glance.

Pro tip: you can also change the country you get the data for easily. They don’t list all the countries out there but it’s worth a look if local SEO is your game.

3. Answer the Public

My favorite thing about this free tool is that it uses a wide array of data sources. You see, most tools out there (even the paid ones) use Google Keyword Planner as their source. And they package it nicer than Google.

But Answer the Public gathers data (questions people ask) from sources like forums and social media. It also delivers the data in a nice graph that showcases the most frequently asked questions related to your search:

 

Pro tip: some searches also have the versus option. As in Windows versus Linux. It’s pretty useful for comparison posts – you will definitely find some ideas you didn’t think of before.

4. LSI Graph

There are a lot of free LSI keywords generators out there. But LSI Graph works best for our team. Especially since its most recent improvements.

 

Aside from keyword suggestions, you also get some invaluable data that most tools ask you to pay for: trend, volume, CPC value and, most importantly, the top performing content for every keyword. 

Pro tip: use the Top Performing Content Section to realistically assess if you could rank better than the websites that already rank for your target keyword.

5. SEO Analysis & Website Review by WooRank

This is another Chrome add-on that’s permanently installed on my computer. This nifty tool tells you, at a glance, everything you need to know about a website’s SEO. You get an overall SEO score and a detailed view of how they calculated this score.

Pro tip: unlike most tools that simply judge you without any constructive feedback, WooRank also offers suggestions on exactly what you need to do to improve your rankings.

6. Can I Rank?

You know how most tools just tell you how competitive a keyword is? Yes, even paid tools do that.

Well, Can I Rank is way better. It tells you exactly if you stand a chance to rank for a certain keyword – where ranking means having your page in the first 20 results in Google.

For it to work, you have to connect your website, of course. But you’re bound to get some great insights.

Pro tip: the free version has a limited number of reports and searches that you can create. So, if you don’t plan to upgrade, use them wisely and just for keywords that are very relevant to you.

7. Keyword Hero

If you were ever annoyed (and I’m sure you were!) by Google Analytics never telling you which keywords your organic traffic actually came from, there is a solution – Keyword Hero.

This free SEO tool reveals all the keywords your users searched for to land on your website. The free plan is limited, but it can help you find the top-performing keywords in terms of revenue.

Pro tip: use Keyword Hero with Google Search Console to reveal even more keyword gems.

Wrapping things up

Your content marketing strategy can’t be effective without a thorough SEO plan. Use the tools above to get started but above all, use caution and common sense.

No tool can substitute your knowledge of the ideal customer, the topic they want to learn more about and the way they search online. Always keep that in mind for all your SEO tactics.

No time to use and compare all these tools? No worries! You can always let professionals handle everything for you, from keyword research to content writing. My team at Idunn has helped dozens of companies rank 100% through SEO content. Take a look at our copywriting and content writing services and let’s talk!


avatar

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

The post 7 Amazing Free SEO Tools Our Agency Uses Every Day appeared first on SiteProNews.

7 Tips to Conveniently Sell Your Property in 7 Days.

Written by: admin Date of published: . Posted in test

Selling a home can be a difficult experience. Many sellers want to get it done as soon as possible and move on with their lives. If you are looking for a quick house sale, there are lots of things you can do to get the property off your hands and into a buyer. It is possible to sell that home as soon as possible on the terms you like best.

Be Flexible With Dates

If you can be flexible with dates this can really help sell your home. Many buyers need to sell an existing home or have issues such as caring for children that need to take center stage in their lives. People also need to be in a home by a certain date to take a job. If you can meet their needs you can be there for them and come to a mutually satisfying agreement.

Experienced Help

Working with people who know how to sell a home can help you get it sold fast. A professional is someone who knows the market really well. For example, they can tell if the area is experiencing a buyer’s market or a seller’s market. Doing so can help you choose to respond to those conditions accordingly and get it off your hands as soon as possible.

Front Yard

The front yard is the first thing people see. You want to make it as attractive as possible. Get the yard in order before you get it in front of buyers. There are lots of things you can do to make it look better. Putting in new flowers helps draw attention to the home in a positive way. A brand new door is easy to find and easy to install. Look for items that give it some personality and lots of style. A rocking chair and wicker furniture make people feel at home the second they see it.

Make Little Repairs

As a house ages, there are all sorts of little repairs that need to be made. You want to make them right now. Take the home and think about where you see any kinds of issues. For example, you might notice there’s problems with the caulking in the bathroom. You want to get this fixed before you invite buyers inside. Little repairs are very easy to get done in time. A small investment can really pay off with increased buyer appreciation and a higher selling price.

Offer Financial Help

Some buyers are perfectly capable of buying a home on their own with the funds they’ve saved. Others may need to take out a mortgage. If you have lots of money of your own and you really want to get that home sold, you can offer the buyers financial help directly. This allows you and the buyer to save money in closing fees. It also means that you can work with them more quickly. Offering financing also means you can offer them better terms than they might find at a local bank. Just make sure you have everything in writing before you begin. Legal help can be crucial.

Paint Things

Painting is cheap, quick and easily done. Take a can of paint to as many places as possible in your home. White is a good color option that really works. It helps add light and bring a new feel even to very dinghy spaces. A splash of white works wonders even in places that might otherwise feel dated and boring. Other colors are also a good option. Bring in a bit of personality with bright red or a soothing shade of grey or green. Paint makes things look brand new again.

Price it Right

Price is the most important consideration for almost any buyer. If you price your home too high you’ll price it way out of the market. If you are on sale with a price that’s too low you might imply the house has no value to anyone but those in search of a fixer upper. The goal is to get to that sweet spot where you can get it sold fast for a great price.


avatar

The post 7 Tips to Conveniently Sell Your Property in 7 Days. appeared first on SiteProNews.

SEO competition research: The complete guide

Written by: admin Date of published: . Posted in test

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well

A large part of SEO efforts is about monitoring what actually works for other people in your particular niche. 

So you need to keep an eye on the people that rank higher than you. Then, using specialized tools you’ll be able to reverse engineer the strategies they used. From then on, you’ll be able to implement those same things in your own campaigns.

What do we talk about when it’s about competition research?

Doing SEO competition research means analyzing your competitors’ SEO efforts in order to augment your own. So how to actually research your competition? Generally, it all boils down to the following steps:

  1. Picking the right competitors — people from your own niche, that consistently rank higher than you.
  2. Figuring out what you’re looking for — from researching their ranking keywords to backlinks, there’s a bunch to discover, and you have to know what it is that you want to find out.
  3. Using a tool to extract the data you’re interested in.
  4. Applying those insights to your own website.

Where in the world are your SEO competitors?

So this might seem like a trivial point. Anybody can name six to eight competitors off the top of their head, right? But, as usual, it’s not quite as easy as it appears.

For any SEO campaign, what you need first (if not foremost) is a list of main keywords you want to rank for. That’s the most basic function of conducting keyword research. Create a so-called “semantic core” for your website and its pages. 

Your overall business competitors might not necessarily be the same as your SEO competition. SEO competition research is a part of competition research in general, sure. But SEO competitors are specifically those websites and pages that receive traffic targeting the same keywords as you

Once you’ve settled on a list of keywords, you can research who in the world is already ranking for them. Those will be your main competitors. Now, you can, of course, use Google and type in all of the different keywords you want. Then you can monitor who’s ranking on Google yourself, no tool involved.

For some this “sans tool” approach works, sure. But for those of us monitoring dozens, if not hundreds of keywords? And those of us who don’t actually relish an opportunity to spend ten hours doing research one keyword at a time? This sounds exceedingly inconvenient.

Of course, the easy way is to use an SEO tool

So there are two overall types of competitors you want to find

  • The “topic” competitors — the pages and websites that are ranking for the keywords you are interested in.
  • The “domain” competitors — those websites that come up in a search for the whole cluster of keywords that are associated with your entire domain.

1. Topic competitors

Those are simply the pages that currently rank in the top 10 for the specific keyword(s) that you want to target with a particular page. Those competitors should be researched before actually creating a piece of content. Try and figure out which keywords in what order work best for this particular topic right now. Look at the headings and subheadings, the keywords they put in bold, and what is a “de rigueur” of this topic, that is – what absolutely must be mentioned for Google to consider that content helpful. A great tool to use when preparing to create a page is TF-IDF

Using TF-IDF tool to create a page after SEO competitor research

It analyzes the competition currently holding the highest rankings and gives you a list of ideas for keywords and topics that you should include. For instance, if you’re writing an article on competition research, TF-IDF might reveal that all of the ranking pages have a point about keyword gaps. That is a signal that Google considers “keyword gaps” an important part of the topic, and you should also put something about it in your piece. Or maybe you’ll need to restructure your entire piece. Let’s say that you see in your analysis that your top competitors for a particular page are all galleries with little text. That’s an indication that Google considers this topic to be in its most “user-friendly” form as a gallery. 

Alternatively, if you see a competitor for your particular topic in a Featured snippet, look up what they’re doing and try to get position zero too. That’s what competitive research is really all about: there are best practices out there for everything. Organic search is a lot of things, but never random. Using the best working practices on the web, you can beat your competition much easier. 

2. Domain competitors

Those are the domains that rank for the overall keywords you’ve collected, for your semantic core. Those are not just your “ad hoc” competitors. Your site is targeting a certain topic, and those are the websites that specifically aim at the same niche. With any competitor analysis tool, you will get a list of domains ranking for the same cluster of keywords you are aiming at. You can compare not just the amount of keywords you have in common, but also how your website performs against other websites covering your topic in general. 

By this point, you’ve put together a manageable list of your main competitors. From then on, you can start analyzing them to find out why they are getting your traffic in organic search.

Analyzing your competitors’ SEO 

Once you’ve got a list of your main SEO competitors, you can start working on looking up what goes into their rankings.

This part of competitor research consists of

  1. Looking up your competitors’ overall SEO health
  2. Seeing your competitors’ ranking keywords
  3. Analyzing your competitors’ backlinks both to their entire domains as well as to any webpage in particular

So let’s start from the beginning — analyze your competitors’ overall SEO health

Before you start going into specifics, you first need to get an overview of your competition’s SEO success. This will serve as a foundation for your future efforts – you’ll know immediately if they outdo you in terms of backlinks, get information on their domains, and so on.

Different tools represent this “overall SEO health” parameter by different metrics, but nearly all of the modern market heavyweights give you an opportunity to look it up. So Rank Tracker indicates this by the term “domain strength”, while Moz chose “domain authority”, and so on. 

Get a list of your top competitors’ domain strengths compared to your own. From social media signals to the number of pages currently indexed by different search engines, there’s a whole lot of information you need to collect about your competitors’ domains.

From here on, you can start drilling down into the details of your competitors’ ranking pages. 

Fill the keyword gaps

A very important thing to take care of are your keyword gap competitors. What is the keyword gap? Those are the keywords that your competitors are already targeting, that you aren’t. 

By identifying the keywords that your competition is using on their pages, you are seeing what particular topics they are currently targeting that you aren’t. 

You should try and find the keywords for which you could start ranking or start ranking better than you already are.

Then you’ll know which keywords you should be adding to the pages you already have, and even formulate a precise content plan that is based on the keywords that your niche competition is already ranking for. For precision, you should perform analysis on a page by page basis. Check any of your pages and compare them to your competitors’ pages ranking for similar keywords. 

This will show, in a very direct way, what exact keywords you should be using on your page. You’ll also get pretty detailed information on the actual keywords, so you will be free to decide which ones are a “must”, and which ones could be just a “maybe”.

Look up your competitors’ backlinks

You are, of course, free to disregard things like PageRankwhich, for the record, still matters.

But we all know how important your backlink profile really is. As far as rankings are concerned, getting more quality backlinks is one of the best things you can do. That goes for your website in general, and for any page in particular. 

Having quality backlinks is so vital, on my blog we even ran a guide on how to find an expired domain with some quality backlinks “built-in”. But of course, that’s for new website owners only.

In this context, it’s understandable why researching your competitors’ backlinks belongs among the most effective link building tactics used by SEO experts. 

How to make it work? Well, in reality, niche websites that already partner with your direct competitors might gladly provide you with a backlink as well!

So how to find what websites link to your competitors’ pages? This is one of the points which you can’t really do manually and will have to resort to a tool’s help.

An especially important metric to monitor here is the amount of “dofollow” links, as those links actually directly impact your rankings. The importance of nofollow links for rankings is moot, but we definitely know that dofollow links are paramount to ranking

But by far the most important feature that is needed for proper competitor research is a list of your competitors’ intersecting links. Those are the linking domains that a few of your SEO competitors have in common, which link to a number of them but not to you yet. 

I prefer using SEO SpyGlass for this since I’m its developer and can vouch for its functionality. In the tool you’ll get to see all of the domains linking to your one or a number of your competitors, but not to you.

Using SEO SpyGlass tool for SEOcompetitor research of back links
If you find a certain source that links to two-to-four of your competitors in your niche, there’s a pretty high chance that you’ll also get an opportunity to partner with them if you do some outreach. 

Link building is just as vital for SEO as anything else, and doing it right can make or break any website’s ranking success. 

Monitor the opportunities presented by your competitor research and seize on them in your own SEO efforts.

Keep an eye on their backlink history

There’s another great angle to analyze your competitor’s pages. Try and look up when exactly your competitors received which backlinks for their content. 

If you see a sudden rise, that could mean, for example, that the page has been updated. Checking out the page itself you might see that your competitor has stumbled upon a viral topic that ranks very highly right on.

You can seize on that opportunity and update your existing content. Or, if you consciously didn’t cover a certain topic thinking that it would not be relevant, and you find that it’s now become viral, you can create some new material.

Conclusion

There are different tools that can be used to boost your SEO success. Getting into the top of Google’s organic search requires quite a lot of analysis, and work. 

Along with keyword and backlink research, link building and website audits, competition research is a fundamental part of a successful SEO campaign.

Aleh is the Founder and CMO at SEO PowerSuite and Awario. He can be found on Twitter at @ab80.

The post SEO competition research: The complete guide appeared first on Search Engine Watch.

Why Small Businesses are Vulnerable to SEO Scams

Written by: admin Date of published: . Posted in test

There’s never been a shortage of scammers in the search engine optimization space. It’s the nature of the industry, unfortunately – so few people understand how search engines actually work. Small businesses especially are frequent victims. Here’s why and how you can avoid being one yourself. 

“Expert Link Building & Search Engine Optimization Services,” reads the subject line. It’s an email I’m sure all of us have received at one point or another. A purported SEO professional proudly informing us that our website is terrible. 

Not to worry, though! They can fix it and guarantee placement on Google’s Search Engine Results Page. They have something no one else does, after all.

Insider knowledge of Google’s algorithms. An infallible secret technique. A sacrificial ritual through which an ancient, forgotten god will rise up and strike down all competitors on the SERP. 

A shotgun approach to SEO scams

This email didn’t make any outlandish claims. It didn’t promise the moon and stars. No, the claims were much subtler, though no less facetious for it. 

The self-proclaimed “expert” name-dropped several major publications. Boasted about his massive link-building campaigns and guest post placements. Crooned about the enormous library of ‘high-quality’ sites and blogs he maintains. 

Through it all, he said literally nothing about my business. At one point, he even misspelled my name. It was clear that this was a cookie-cutter email he’d sent out to multiple contacts at random, hoping to snag at least a few naive business owners and webmasters. 

There was little doubt in my mind that if I asked him what I did, he’d have no idea how to respond. 

Again, this is an email we’ve all received at one point or another. The web is lousy with snake oil salesmen. SEO “professionals” who probably either think “schema” is another word for “plan,” or else know just enough about SEO to fool those who know nothing. 

In my case, I couldn’t tell if this spammer genuinely believed what he was peddling, or if he was simply another shady black hat trying to make a quick buck. At the end of the day, it didn’t really matter. Spam is spam.

Yet even as I deleted the email, I knew there was no shortage of people who’d buy what this guy was selling, falling hook line and sinker for his schtick. 

There’s a sucker born every minute 

It’s not entirely clear whether or not the above was actually uttered by American showman P.T. Barnum. Just the same, it’s a quote that today feels more relevant than ever. And it may as well be the creed of people like the self-proclaimed expert described above. 

There’s a reason people like him keep popping up. It’s because these scams keep working. All a scammer needs is a single reply, and their efforts have more than paid off.

The problem is that SEO is both deceptively simple and widely misunderstood. Because search engines like Google so zealously guard their algorithms against outsiders, there’s a lot of guesswork in the field. Even veteran industry professionals don’t know exactly how search engines rank content.

Instead, they make educated guesses based both on careful observation and what little information search engines are willing to offer up to the public. That these guesses are more often than not correct is irrelevant here. There’s always that small measure of doubt, and it’s what scammers prey on.

Just as small businesses are frequently targeted by cybercriminals, they’re also a favored victim of SEO scammers. The larger an organization, the likelier it is that there will be someone on staff who can call the scam out for what it is. Smaller businesses, meanwhile, may not even employ a dedicated marketing professional. 

Scamspotting

When someone who seems like they know their way around Google better than anyone else offers up honeyed words and veiled promises, small business owners are often easy prey.  The good news is that the scam is unfailingly easy to spot if you know what to look for. SEO scammers all tend to follow the same cadence. 

  • Cold emails from people you have never worked with or spoken to. 
  • Sweeping, grandiose claims about background and expertise. True professionals let their work speak for itself. 
  • Tout the quantity of the work they’ve done over its quality. Anyone who claims to manage several hundred websites should immediately set off alarm bells. 
  • Assertions and promises that seem too good to be true. There are no guarantees in SEO.
  • Ironically, poor spelling or grammar. 
  • Little to no direct knowledge of your business and industry. 
  • Overbearing pressure or persistence. 

Of course, clever scammers exist as well. To spot them, my best advice is to educate yourself on the basics of SEO. Know what a site needs to be well-optimized, and you’ll be well-equipped to spot anyone who’s trying to fleece you. SEO Moz’s Beginner’s Guide to SEO is a good place to start. 

Scammers are always going to be a part of the web, especially for an industry like SEO. The good news is that with even a bit of basic knowledge, you can easily spot most of them before they can do damage to your business (or your budget).


avatar

Terry Cane is the COO at SEOHost.net, a reliable and supportive SEO hosting partner.

The post Why Small Businesses are Vulnerable to SEO Scams appeared first on SiteProNews.

Retail Industry’s Emerging Needs for Business Intelligence & Analytics

Written by: admin Date of published: . Posted in test

The e-commerce industry is one of the most sought-after industries in the world today. With an e-commerce giant like Amazon making its founder the richest man in the world, the scope and demand of this industry type are simply multiplying. Now, with this huge demand, the competition between businesses is pretty high too. This makes it imperative for business owners to adopt efficient strategies towards improving product quality, enhancing customer service, creating a better marketing model, and more.

For this, a data foundation needs to be laid, which can help owners dig deeper into the performance of the business in the past and make futuristic decisions based on the same for boosting work productivity and business growth. In short, the e-commerce industry needs data management solutions in the form of business intelligence and analytics to streamline its processes, understand customer behavior and market trends, work on marketing strategies, and compete hard with their peers.

Business intelligence and analytics include the use of practices, technologies, and applications for the collection of data through software, integrating it into valuable information in the form of stats, and analyzing the same for the adoption of competitive strategies and making wise decisions.

Important Statistics

• According to Census.gov, total sales for retail increased by only 5.7% as compared to the increase of 15.2% in online e-commerce sales in Q2 2018.

• 72% of businesses are actively using analytics to improve the experience of their customers, explains a Deloitte report.

• However, as per Econsultancy, only 20% of e-commerce retailers who use analytics are actually using it effectively.

• Another survey conducted by Deloitte revealed that 60% of customers often go online to have a look at new products and purchase them.

• As per a report for e-commerce analysis, almost 7 out of 10 customers prefer surfing mobile websites instead of using mobile apps for purchasing, and the mobile platform accounts for 50% of e-commerce sales.

Top 5 Benefits of Business Intelligence & Analytics in E-commerce

1. Greater Analysis of Shopping Patterns

Business intelligence and analytics help in gathering relevant information about the behavior of a customer during shopping and predict his/her buying pattern based on the same. This helps e-commerce owners in knowing the preferences of customers with respect to a brand, the specific features which people look for in a product, and more. When such crucial information is in the hands of owners, they can devise relevant marketing strategies to persuade customers in buying their products and services and boost sales.

2. Enhanced Customer Service

The better customer service you can provide to your customers, the more success your e-commerce store will witness. Business intelligence helps in identifying the major challenges that are a hindrance to quality customer service and use analytics to work on the same. Once quality customer service is achieved, sales and profitability simply follow.

3. Devising Future Operational Strategies

Analytics paves the way towards an in-depth understanding of the company’s operations in an overall way. This e-commerce data helps in managing the supply chain and inventory, along with forecasting sales and pricing strategies and customer demands. Owners can enhance operational efficiency with the help of e-commerce flexibility across different channels. When business owners know customer demands and market trends, they can move in the right direction with the help of analytics.

4. Making Online Payments Effortless

Business intelligence and analytics help in detecting fraud patterns in the payment processes easily. So, business owners can prepare strategies to tackle the same in advance and make the payment option centralized, providing convenience and ease to customers. Apart from this, it lets you know the preferred payment modes of customers which can be added to provide further payment flexibility.

5. Rapid Business Growth

When you get to know what customers want and offer them the same along with secure payment gateways and great customer service, you will witness rapid business growth. Your e-commerce website will get a lot of visitors through word-of-mouth publicity and the marketing strategies you adopt.

Top 5 Business Intelligence and Analytics Software for E-commerce

1. Looker

Looker is a true platform for business intelligence that offers you powerful analytics  features that let you gain deep insights into data. Some of its top features include:-

• Data Visualization:

Build dashboards and clear reports to maximize the value of your data.

• LookML:

The data modeling language of Looker lets you establish relationships between tables and key business metrics like customer value and conversion rates.

• Embedded Analytics:

Experience seamless exploration of data in the form of customer self-service analytics, delivery of data, and dashboards.

2. Shopify

Shopify provides you with robust features and an interface that is extremely easy-to-use and lets you track growth trends and sales. Some of its top features include:-

• Detailed Reports:

You get detailed reports for marketing, finances, sales, behavior, customer acquisition, and more.

• Live View:

This tool shows real-time insights using a world map to let you know about your store’s current activities, including the location of the incoming traffic.

• Tailoring Reports:

You get to tailor reports by selecting a specific time range, filtering data, and editing the columns present within.

3. Yotpo

This software helps you make better business decisions by transforming the feedback of your customers into actionable insights. Some of its top features include:-

• Customer-Feedback Breakdown:

You can break down your customer’s feedback based upon location, product, and time period.

• Trends Monitoring:

Track business performance and consumer preference to identify market trends and changes.

• E-commerce Platform Integration:

This tool lets you integrate into top e-commerce platforms and apps like Salesforce, Instagram, Magento, Shopify, and more.

4. SellerPrime

One of the best software programs for making informed product decisions with the help of data-driven insights. Some of its top features include:-

• Product Research and Intelligence:

You can break down the product data and metrics by tracking them in real-time, helping you identify top products and niches.

• Great for Amazon Sellers:

If you happen to be selling on Amazon, you can drive business using its robust analytics for intelligent insights.

• Optimized Workflows:

This provides you with tools for getting a consultation that is personalized, optimizing the listing quality, and generating product ideas for profitability.

5. Brightpearl

An efficient cloud-based solution for wholesalers and retailers to manage their customers, inventories, and sales transactions in a centralized location. Some of its top features include:-

• Stocks and Sales Report:

Quickly and easily spot trends to optimize stock investment and do complete justice to your financial margins.

• Product Optimization:

Break down into granular SKU level reports for identifying low-selling and in-demand products.

• Varied Business Types Support:

It helps varied business types with respect to e-commerce operational methods, along with supporting omnichannel and multichannel operations.

Conclusion

This brings us to the conclusion that business intelligence and analytics play a pivotal role in making an e-commerce business flourish. The data collected with the help of business intelligence help in understanding changing market trends, and the strategies adopted using analytics meet customer demands with perfection.

The above-listed software will surely help you in achieving the same, and in case you lack the expertise or time, you can always seek professional help for incorporating the use of this technology into your e-commerce process, managing e-commerce data entry, and more.


avatar

Adriene Raynott is a Sr. Business Analyst at Cogneesol. She loves to write and research on different business subjects like outsourcing, business technology, retail management, legal, and data entry services to share valuable information that leads to business growth.

The post Retail Industry’s Emerging Needs for Business Intelligence & Analytics appeared first on SiteProNews.

IoT Trends that will Disrupt the Tech World in 2020

Written by: admin Date of published: . Posted in test

The Internet of Things (IoT) has begun to permeate the consumer, communications, and industrial worlds. IoT services are shaping finance, logistics, retail, and healthcare. IoT solution providers who create innovations in sensors, network communications, applications, and the IoT cloud will gain lasting competitive advantages over companies that are not invested in IoT solutions for everyday problems. Here are 10 trends to predict what comes next for IoT solution providers and the IoT.

1. Voice User Interface (VUI) will become a reality for the majority of consumers.

Digital assistant devices such as Alexa, Google Assistant, HomePod, and Siri have created a foothold for the next generation of smart devices, but these technology leaders will not be without competition in 2020. Competing companies will release devices that are easier to use with fewer frustrations. Devices that issue commands and receive results will become common not just in houses and businesses, but also in cars and as wearables.

2. Innovations in Artificial Intelligence (AI) will become even more critical in the IoT.

Running infrastructure, as well as establishing performance metrics for infrastructure, is increasingly dependent on AI. The major players in IoT cloud services, Microsoft, Google, and Amazon, will keep looking for new opportunities to provide services, but they will have competition from startups that hope to leverage their innovations in machine learning and deep learning.

Without AI, it is impossible to interpret the enormous volume of data available to businesses. 

AI will assist IoT data analysis in data discovery, visualization of streaming data, predictive analytics, increased time-series accuracy, and real-time positioning for more efficient logistics.

3. More devices will generate more data with more human interaction.

At the beginning of 2020 there are about 3.6 billion devices used for daily tasks that are actively connected to the Internet. 5G will empower the connection of more devices that will send more data.

4. Expansion of smart IoT in everyday life will be easy to see.

2020 will be the year that smart neighborhoods become a reality. Smart sensors placed around neighborhoods will create a living space that is safe, comfortable, convenient, and clean by collecting data on human activities as diverse as water use, thermostat settings, dog walking routes, shared vehicle use, and home delivery data. As the IoT is perfected for smart neighborhoods, it will become the basis for smart cities.

5. IoT innovations will affect more and more aspects of daily life.

Consumers will enjoy more innovations in the IoT. Smart cameras will be integrated with smart ATMs to increase banking safety. Consumers will be able to buy a mirror that calls the doctor if they look sick. Smart forks will help dieters stick to their meal plans, and smart beds will turn off the lights when their occupants are asleep.

6. IoT will become increasingly important to transportation infrastructure.

Cities large and small around the world are making investments in the IoT to increase transportation efficiency and safety. As 5G makes streaming analytics at the speed of light a reality, public transportation will become increasingly automated. And although self-driving cars will not be commonplace even by the end of 2020, more and more vehicles will have a connected app that displays up to date diagnostic information about the car. Voice search for destinations combined with up-to-the-minute traffic information will become a fact of life for tens of millions of drivers.

7. Digital twin technology will be used by a majority of companies that do smart manufacturing.

Digital twin technology gives manufacturers a clear picture of how their IoT devices are interacting with their manufacturing equipment. This technology gives manufacturers predictive data warning of needs for repair, breakdowns, and faults in manufacturing. 

At the end of 2019, a Gartner survey found that 48 percent of smart manufacturers intend to make use of the digital twin concept, with popularity increasing every year.

8. There will be more movement toward the edge.

Edge computing is a technology that moves processing closer to sensors. It reduces latency, conserves bandwidth, and helps human decision makers to act quickly. Most business entities find centralized processing to be more and more stressed, but edge computing devices are becoming more and more affordable.

9. Device and IoT network hacking will become commonplace in 2020. Blockchain may be the answer.

At the beginning of 2020, the architecture of IoT is still highly centralized. With over three billion devices connected to IoT services and over 26 billion devices connected to the Internet, both devices and networks are tempting targets for hackers. Blockchain offers hope for keeping hackers from doing their business.

Blockchain is public. Participants in the nodes of the blockchain network can see blocks of transactions and approve them, but users still keep control with their private keys. Blockchain is decentralized, so there is no single Point of Failure that can bring the whole system down. And most importantly, Blockchain keeps a permanent record of transactions. The database can be extended, but it cannot be revised.

10. Standardization will continue to be a problem.

Industry leaders are still battling out who will be the leader in the IoT. There are no cross-platform standards for UX/Ui and analytic tools, connectivity at the customer’s contact points, and applications that collect, analyze, and control data. Any standard has to address all three functions. It’s possible that a shakeout in the industry will begin to limit IoT solution providers to only a few options so platform is not as critical to performance, but chances are that there will have to be a push by organizations like the IEEE to create common standards for IoT devices.

What these trends do not tell us is just how important the IoT is to the economy? Professor Ahmed Banafa, an expert in the IoT, blockchain, and AI, predicts IoT solutions will drive $344 billion in new revenues in 2020. For some companies, IoT coverage of routine management tasks has already increased productivity as much as 60 percent. This is despite the fact that universities cannot keep up with the demand for new engineers. The IoT will drive strong job opportunities for the foreseeable future.

The Internet of Things will only become more important in driving economic growth. It will become more omnipresent in daily life. And, as these ten trends tell us, drastic change is on the way in the world of technology.


avatar

Rahul Asthana has a deep understanding of marketing and sales and has been involved in providing content support to a service-based company https://techwave.net/ in SAP, ERP, Big data Analytics, IoT, and Cloud areas. Specialties: Digital Marketing & Business Development.

The post IoT Trends that will Disrupt the Tech World in 2020 appeared first on SiteProNews.