SEO writing guide: From keyword to content brief

Written by: admin Date of published: . Posted in test

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important.

However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from a target keyword phrase and write an article that is unique, comprehensive, encompasses all the major on-page SEO elements, touches the reader, and isn’t structured like the “oh-so-familiar” generic SEO template?

Example of a typical article template structure

There’s no one size fits all approach! However, there is a simple way to support any member of your editorial, creative writing, or content team in shaping up what they need in order to write SEO-friendly content, and that’s an SEO content brief.

Key benefits of a content brief:

  • Productivity and efficiency – A content brief clearly outlines expectation for the writer resulting in reduced revisions
  • Alignment – Writers understand the intent and goals of the content
  • Quality – Reduces garbage in, garbage out.

So the rest of this article will cover how we actually get there & we’ll use this very article as an example:

  • Keyword research
  • Topical expansion
  • Content/SERP (search engine results page) analysis
  • Content brief development
  • Template and tools

Any good editor will tell you great content comes from having a solid content calendar with topics planned in advance for review and release at a regular cadence. To support topical analysis and themes as SEOs we need to start with keyword research.

Start with keyword research: Topic, audience, and objectives

The purpose of this guide isn’t to teach you how to do keyword research. It’s to set you up for success in taking the step beyond that and developing it into a content brief. Your primary keywords serve as your topic themes, but they are also the beginning makings of your content brief, so try to ensure you:

  • Spend time understanding your target audience and aligning their goals to your keywords. Many call this keyword intent mapping. Rohan Ayyr provides an excellent guide to matching keywords to intent in his article, ‘How to move from keyword research to intent research’.
  • Do the keyword research in advance, it will allow writers and editors the freedom to move things around and line it up with trending topics.

How does all this help in supporting a content brief?

You and your team can get answers to the key questions mentioned below.

  • What will they write about? Primary keywords serve as the topic in your content brief.
  • Who is the intended audience? Keyword intent helps unearth what problem the user is trying to solve, helping us understand who they are, and what they need.

Now with keywords as our guide to overall topical themes, we can focus on the next step, topical expansion.

Topical expansion: Define key points and gather questions

Writers need more than keywords, they require insight into the pain points of the reader, key areas of the topic to address and most of all, what questions the content should answer. This too will go into your content brief.

We’re in luck as SEOs because there is no shortage of tools that allow us to gather this information around a topic.

For example, let’s say this article focuses on “SEO writing”. There are a number of ways to expand on this topic.

  • Using a tool like SEMRush’s topic research tool, you can take your primary keyword (topic), and get expanded/related topics, a SERP snapshot and questions in a single view. I like this because it covers what many other tools do separately. Ultimately it supports both content expansion & SERP analysis at the same time.

Example of finding potential topics using SEMRush's topic research tool

  • Use keyword suggestion tools like KeywordTool.io or Ubersuggest to expand the terms combined with Google search results to quickly view potential topics.

Finding potential topics by combining keyword suggestion tools' results with Google's search results

  • Use Answerthepublic.com to get expanded terms and inspirational visuals.

Example of finding potential topics using Answerthepublic

You’ve taken note of what to write about, and how to cover the topic fully. But how do we begin to determine what type of content and how in-depth it should be?

Content and SERP analysis: Specifying content type and format

Okay, so we’re almost done. We can’t tell writers to write unique content if we can’t specify what makes it unique. Reviewing the competition and what’s being displayed consistently in the SERP is a quick way to assess what’s likely to work. You’ll want to look at the top ten results for your primary topic and collect the following:

  • Content type – Are the results skewed towards a specific type of content? (For example, in-depth articles, infographics, videos, or blog posts)
  • Format – Is the information formatted as a guide? A how-to? Maybe a list?
  • Differentiation points – What stands out about the top three results compared to the rest?

Content brief development: Let’s make beautiful content together

Now you’re ready to prepare your SEO content brief which should include the following:

  • Topic and objective – Your topic is your primary keyword phrase. Your objective is what this content supposed to accomplish.
  • Audience and objective – Based on your keyword intent mapping, describe who the article is meant to reach.
  • Topical coverage – Top three related keyword phrases from your topical expansion.
  • Questions to answer – Top three to five from topical expansion findings. Ensure they support your related keyword phrases as well.
  • Voice, style, tone – Use an existing content/brand style guide.
  • Content type and format – Based on your SERP analysis.
  • Content length – Based on SERP Analysis. Ensure you’re meeting the average across the top three results based on content type.
  • Deadline – This is only pertinent if you are working solo, otherwise, consult/lean on your creative team lead.

[Note: If/when using internally, consider making part of the content request process, or a template for the editorial staff. When using externally be sure to include where the content will be displayed, format/output, specialty editorial guidance.]

Template and tools

Want to take a shortcut? Feel free to download and copy my SEO content brief template, it’s a Google doc.

Other content brief templates/resources:

If you want to streamline the process as a whole, MarketMuse provides a platform that manages the keyword research, topic expansion, provides the questions, and manages the entire workflow. It even allows you to request a brief, all in one place.

I only suggest this for larger organizations looking to scale as there is an investment involved. You’d likely also have to do some work to integrate into your existing processes.

Jori Ford is Sr. Director of Content & SEO at G2Crowd. She can also be found on Twitter @chicagoseopro.

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What Can Businesses Do to Build Strong Brand Visibility?

Written by: admin Date of published: . Posted in test

You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)?

The fact is: building and maintaining strong brand visibility is a continual effort. While it doesn’t require a giant marketing budget, it does require persistence.

1. Start With Your Site

Even if you currently have little traffic to your business website, it’s important that you get it ship-shape so that when visitors do start to arrive, you give them compelling reasons to stay awhile and look around.

Make sure that your website is easy to navigate and not overcluttered with text. Your site should render just as well on a mobile device as a desktop computer, so make sure you have a mobile-friendly design. And making a purchase should be easy and fast for shoppers.

Once you’ve got the user experience down pat, make sure your website can be found in search engines. Use smart SEO strategies to ensure that each page has its own keyword focus (and just one!). If your business is local, use location keywords as well.

2. Step Up Your Social Media

Marketing on social media is no longer an option; it’s now part of what consumers expect from brands. Rather than having a profile on every social channel out there, focus on one or two where you know your audience spends time. A Baby Boomer audience may be less likely to be found on Instagram, so focus on Facebook if this is your audience. Do the reverse if you’re trying to connect with Gen Z.

The key to success with social media is consistent posting. Because users’ streams are so cluttered with updates from the hundreds of people and brands they follow, you have to fight to get noticed. Mix up what you share: post links to your content, create videos, share photos, and post other content. Then look at your social media analytics to see which types of posts are resonating the most with your audience.

One strategy many well-known brands use is social media advertising. Because you can target a very specific niche (women who are mothers between 26 and 40 who live in the midwest), you can craft a message to your audience and ensure that the people who see the ad are more likely than others to click on it.

3. Find Thought Leadership Opportunities

Particularly if you’re a one-person show, it can be challenging to have brand visibility when bigger players are taking up so much space online. But that doesn’t mean you can’t claim your own market share. Guest blogging is a great way to show off your thought leadership skills, educate an audience on another blog, and lead the breadcrumb trail back to your site.

Make your #1 focus providing value to your audience. You have tons of knowledge about your industry, and you probably understand what your audience wants to know more about. Use these topics to pitch blogs that cater to your audience so you can introduce your brand to people who might not otherwise have found it.

Likewise, you can speak at conferences, hold webinars, write books, and look for opportunities to be interviewed on blogs and podcasts as a way to raise your visibility.

4. Invest in Visual Branding

I’ve met so many business owners who think investing a few thousand dollars into a logo or professionally-designed website is a waste of money. Let me just say that most of them will come to regret that stance. 

People are visual creatures. When they see a logo, they squirrel the information away for later. When they see it again, a ding of recognition happens. After a few times, they automatically connect the dots between the image and what your brand represents.

And when it comes to a website, you better believe that people are judging what yours looks like. If it looks like your child created it or that its last update was 10 years ago, that will impact how they think of your brand.

Spending money on visual branding is an investment that will pay for itself over and over, so don’t skimp. You can find an affordable freelance designer on Craigslist or Upwork, so it may cost less than you expect to get professional design work done.

Above All, Be Consistent

None of these tips is a one-and-done task you can mark off of your list. They require constant effort and monitoring to ensure that what you’re doing is helping you meet your goals. 

And speaking of goals: have them. Whether you want to boost web traffic by 20% in 6 months, get 15% of those website visits from guest blogging opportunities, or grow sales by $15,000, know what you want to achieve, then look at your website and social analytics to make sure you’re on the right track. If you’re not, make one small change and then measure those results.

To grow your business, your brand must be visible to the right people. You may not need a giant budget to make that happen, but you will need to commit to the process.


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Susan Guillory is the President of Egg Marketing, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.


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What is the Best Email Verification API?

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Though full of potential, email marketing is surely no walk in the park. Every organization is different. Competition is tough. Attention span is going down. No hard rules are in place. That said, success still requires following some best practices.

For instance, it’s crucial that the email addresses accumulated in lists and databases are valid ones. Otherwise, how can marketers expect that their messages get well-received on the other end? After all, your recipients won’t be able to read your emails if they aren’t getting them in the first place.

Years ago, marketing professionals couldn’t check whether an inbox was still active or not. They had to learn by experience — often being flagged as spammers and penalizing their sender scores. Fortunately, there are technologies today that offer email verification services to tackle these problems.

This article evaluates a few of the best email verification API products available right now. But before we begin, let’s take a look at the criteria to guide us through the decision process.

Criteria in Choosing the Best Email Verification API

The three categories below are intended to assist users in selecting the appropriate API that is suitable for their needs. These are the:

  • Attributes – How proficient is an email verification service when carrying out validations? What’s the number of email addresses that can be reviewed at once? How fast can results get delivered? How well does an email verification API integrates with other apps?
  • User guides – The second point to consider is how well these API verification companies provide guidance to end users. Tips on getting started and how certain features can be incorporated with others is to be examined. Supporting documents can take the form of API manuals, knowledge bases, FAQs pages, or all of the above.
  • Cost – Payment plans for the products on the market are not the same. Some companies let people sign up for a monthly or yearly fee while others offer services exclusively through a pay-as-you-go scheme. There are also providers that have packages with varying credits that are replenished daily. The APIs presented below have a minimum of two choices at the very least.

Now that we know what criteria to pay attention to, let’s proceed with the review of the best email verification APIs currently available on the market.

1. EmailVerification.WhoisXMLAPI.com

The Email Verification API is owned by Whois API, Inc. – a big data company in Los Angeles, California that specializes in domain, Whois, DNS, IP, and threat intelligence information for various industries. More information is available on https://emailverification.whoisxmlapi.com.

Attributes

This software aims to improve users’ sending score while enhancing the quality of their email campaigns. A distinct aspect of the product is that it employs an email verification system that disallows visitors to sign up with disposable email addresses. This protocol ensures that all contact details received are real which, among other benefits, reduces the risk of freemium features and plans being abused.

When validating emails, this API takes into account the following attributes:

  • Syntax
  • Typos and curse words
  • Disposable email addresses
  • Mail server existence
  • Mailbox existence
  • Catch-all email address

Whois API also provides access to their Bulk Email Verification service. This mass email verifier feature lets users upload their email databases which will be processed and cleaned accordingly. The latter is important in guaranteeing that all contacts in a list are confirmed to be legitimate, operational, and free from fraud. It’s possible to obtain results in either XML, CSV or JSON formats.

User guides

The standard API documents are provided on the company’s website. Outlined here are tips on carrying out requests, how to input various parameters, and detailed explanation of each attribute. If you’re interested to know how results look like, a sample output can be obtained in either JSON or XML.

A rundown of the bulk verification capabilities is available on a separate documentation page. This section also includes a list of all possible errors that users can encounter while operating the product.

Lastly, in the site’s integrations page, users can find the links to their GitHub, packages, and guides to some of the developer libraries currently being supported. 

Payment options

Signing up for a free subscription plan will provide registrants with 1,000 queries each month. If users need more, they can choose to get either a one-time purchase or monthly or yearly subscription. The first option lets customers pay only for the number of credits they wish to use, guaranteeing that these credits do not expire. The second and third choices are pretty straightforward as users pay a fixed amount every month or year for a certain number of lookups.

2. Verifalia.com

Verifalia is an email validation service that was created by Cobisi – a software development tools provider.

Attributes

Verifalia’s API offers validation and integration of contact databases into existing systems for incoming email addresses. Their process goes through several stages yet only takes a few seconds to accomplish. The company also claims that the product is capable of checking for syntax, domain, mail exchanger, mailbox confirmation, catch-all, temporary unavailability, and more. 

User guides

Documentation on this API provides guidance on how its authentication features work, which endpoints are being used, as well as a description of their status codes and tips to get email validations started. A knowledge base answering the commonly asked questions from their clients is also available. 

Payment options

Verifalia offers a free account for users who want to test how the product works before signing up for a paid option. The trial plan includes ongoing access to their API and comes with enough free credits to perform 25 standard email validations daily. It’s possible to increase this balance by purchasing additional credit packs or avail of their monthly packages.

3. ZeroBounce.net

ZeroBounce API is owned by an American company with headquarters in the US.

Attributes

The company’s product operates by checking all email addresses within a contact list and then matches these with their appropriate social media profiles. According to ZeroBounce, their email verification system comprises the following:

  • Email bounce validator – which eliminates faulty email addresses;
  • Spam trap & abuse email verifier – which identifies risky email addresses and cleans existing lists;
  • AI email scoring – which employs artificial intelligence to rank email address values.

Once validation is finished, users can choose the results that they want to show up and then download the report.

User guides

Their API’s documentation page explains in detail how their AI email scoring, email list verification, and integration features work. Here it’s possible to find guidance on integrating the product with such platforms as AWeber, CloudFlare, Constant Contact, Hubspot, and MailChimp. This same section also provides the answers to their frequently asked questions.

Payment options

As for their plans, one can expect their “Freemium” subscription to have free credits on a monthly basis together with access to detailed status codes, IP address geolocation, validation tools, and 24-hour support. Clients with more particular goals can select either their pay-as-you-go, monthly, or price-per-email payment schemes. 

The products reviewed in this article are probably the top three available right now — for a more extensive comparison, feel free to check this other article on the best email verification API. Important note: While the criteria listed above may serve as a starting point for readers to find the product that can meet their objectives, the final decision will still depend on specific user needs.


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Jonathan Zhang is the founder and CEO of JsonWhois — a domain API service provider that enable cybersecurity
specialists and other professionals to stay on top of whois data, monitor the historical appearance of websites, and gather social data.

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Are You Getting the ROI from Your MDM Solution?

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Whether your company has a COPE, BYOD or a hybrid mobile device policy, management of mobile devices will always be a critical, complex, and budget-intensive task. The cost of hardware purchase, maintenance, repair, and security is added on top of the mobile device management solution to manage an army of mobile devices and address inherent risks that these devices bring to the work environment.

Though many enterprises are increasingly appreciating MDM benefits, some are wary of investing in mobile device management services for its cost. While the cost of managed mobile services may represent a short-time increase, nevertheless MDM benefits outweigh the initial investment, provided your trusted MDM solution caters to your requirements and lowers IT costs in the long run.

Let’s see what factors you should assess if you are seeking a ROI from your MDM solution.

Cost of Unmanaged Mobility

The use cases of mobility management differ across organizations. Implementing MDM is a given for organizations where employees use mobile devices to store or access sensitive enterprise information and apps and they have a well-qualified and well-staffed IT team to manage the enterprise mobility.

Some small businesses can bristle at the upfront cost of an MDM solution. Such businesses must evaluate the cost of mitigating risks without MDM. This includes:

  • Implementing control over varied devices and platforms. Most SMBs don’t buy devices for their employees, so can they really control or limit the kind of devices or OS versions that operate within the corporate boundary?
  • How would the organization ensure that there is no sensitive information on old employee devices, which are sold or discarded or given away to kids?

Cost of Security Breach and Data Loss

Data loss or theft or a security breach is and will always remain a top concern for every organization, big or small. You need to evaluate the following:

  • The risk associated with the exposure of your (or your client’s intellectual property).
  • Employees access to sensitive data through their devices. 
  • Any leakage of client’s confidential or personal information may incur huge legal penalties and obvious loss of trust and business. 
  • Estimate risks associated with malware on employee devices, which may result in the loss (or unavailability) of corporate data.
  • Also, restricting device types or platforms may curb employee freedom. And letting employees figure out how to maintain their devices can become complex and unwieldy.
  • Other problems include device overage costs, device downtime, service support and other management issues like cost of deployment and updates of corporate apps (software), which may inhibit productivity and efficiency.

MDM solutions are generally not security solutions at the core. They are rather management tools, which can give you deployment, security updates, remote wipes and precise device features.

Companies need to have some level of control to handle corporate and client assets responsibly and they need to weigh the risk exposure (mentioned above) with the cost of an MDM solution to decide if it is worth the investment.

When You Decide a MDM Solution is a Must for Your Business

If you have established that unmanaged mobility can be more expensive for your business, you must look for a MDM solution that is best suited for your needs. Some organizations may need functionalities with basic control and management options without any additional features, while large enterprises may need full-blown solutions with valuable add-ons.

Evaluating ROI for a MDM Solution for Your Business

Payment Model

MDM solutions are typically licensed as a monthly or annual subscription on a per device (or per user) basis. Pricing may vary according to organization needs, but larger organizations may see customized plans (and or priority support) based on volumes – the simpler the pricing, the better.

A good idea is to take trials to explore the options of your MDM solution and choose the features you need for significant savings based on your business requirements.

Expected Efficiency, Productivity, and Cost Benefits

A well-managed enterprise mobile device environment may reduce the overall costs per device. According to an Oxford Economics study published by Samsung, organizations are spending between $3.25 – $9 per device per month. Divide your total mobility costs by the number of devices in your organization (COPE or BYOD) to see where your average costs lie and how it fits your budget.

Other factors that need to be considered:

  • Cost of IT overhead (if any)
  • Savings on in-house mobility support
  • Comparison of current and projected (reduced) management costs

MDM Benefits that Impact ROI

Not all MDM will have the same feature set and you may not need all the capabilities offered by an MDM solution. But before investing in an MDM solution you can look for the following features:

  • Support for multiple platforms or OSes.
  • Centralized console to manage devices.
  • Separate work profiles.
  • Support for whitelisting or blacklisting apps or URLs.
  • Remote wipe or lock devices.
  • Location Tracking.
  • Secure Containerization.
  • Bulk Enrollment.
  • Reporting and Analytics.

Enterprise operating in regulated environments may need a broader set of features. Some MDM solutions like Scalefusion may also provide advanced capabilities like application and content management, kiosk lockdown support, remote cast and control, enterprise communication suite and much more. Apart from the above MDM benefits you should also look for maintenance and support the vendor offers.

Enterprise mobility is a massive and complex asset that needs proper management and investing in a strong MDM solution becomes a significant decision that can bear long-term positive results. An organization must evaluate its needs, assess the cost of management and potential security risks to determine if a solution is worth an investment.


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Sonali Datta is a lead content writer with over 9 years of writing and editing experience. As a tech-enthusiast she loves to explore varied spaces of MDM, EMM, UEM and Enterprise Mobility. She writes for Scalefusion – A full-blown Mobile Device Management solution that allows organizations to secure and manage endpoints including smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS and Windows 10 devices and ensures streamlined device management operations with Scalefusion InterOps. Read more of her posts at: https://blog.scalefusion.com/.

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9 Reasons to Choose iPhone App Development for Your Business

Written by: admin Date of published: . Posted in test

With the incremental usage of smartphones and tablets, mobile app development is in a boomphase. Businesses are also joining this bandwagon to leverage the ability of mobility for customers and employees. It is a most popular channel for users because they can address their needs in real-time. If you check the analytics of a company having a website and a mobile app, you can see that the highest web traffic comes from smartphones.

According to App Annie, gross revenue of the mobile market will exceed $101 billion globally by 2020. It is double that of the 51$ billion for 2016.

The number speaks about the tremendous growth of the mobile market. Android leads the mobile app development market while iOS holds second position. Still, the iOS app development market, with 2 million apps are available in the App Store, is highly competitive and volatile to penetrate.

The highly used iOS devices are iPhones. With iPhone apps, companies can drive bigger business opportunities and generate more revenue. In this post, we are going to share the top reasons why you should consider iPhone app development first.

1. High Security Standards

Whether businesses want to develop an iPhone app for customers or internal staff, data security will always be a concern. iOS is known for its high-level of data security. No matter what level of flexibility other mobile platforms offer, nothing is as important as data safety.

iOS provides businesses with robust iPhone apps that provide security against viruses, external threats, malware, hacking, breaches, phishing, and other internet-based vulnerabilities. Apple provides a highly secured layer against data encryption, data duplication, and threats for your app. Also, the operating system manages data privacy, user identity, and app data in the cloud for you.

2. Amazing User Experience

Apple has its own human interface guidelines that all UI/UX designers have to follow in order to get approval from the App Store. By following the guidelines, businesses can have iPhone apps that offer enjoyable interfaces and pleasant experiences. Ignoring Apple’s guidelines ensures the rejection of your application from the App Store.  

Focusing on UX/UX creation, businesses can engage new prospects and retain their existing customer base to boost their sales funnel. Working with experienced iOS app development companies in USA results in a complete cohesion between hardware and software and the creation of performance-driven iPhone apps.

3. Easy and Effective Testing

Usually, Apple releases only one update of its existing operating system in a year. The company has a limited range of iOS devices compared to its competitor, Android. Moreover, Android apps have to be tested comprehensively for different versions to check that the app works well on all of them. On the other hand, developers need to meet the parameters of the prevalent iOS version. Less time is needed to test developed iPhone apps, thus speeding up product time to market. 

4. Low Fragmentation

While developing an Android app, a business needs to invest a lot of time to determine whether the app works effectively on the different versions of the platform or not. If you check the data, only 0.7% of Android users are using the latest OS version while the rest are using versions that are at least three years old.

As opposed to Android, almost 76% of iPhone users are using the latest iOS version. It’s clear that Apple has a more consolidated market than Android. With iPhone app development, businesses can reach out to a large user base. Another benefit of low fragmentation is scalability. It allows businesses to develop new features rapidly and launch them in the existing app.  

5. Excellent Quality

To get your app registered in the App Store, you can hire iPhone app developers from iOS app development companies in the USA who develop the app as per Apple’s defined quality standards. It helps businesses to develop an outstanding app with a great user experience not only for devices but also for their own app ecosystem.

iPhone apps, developed by following the highest quality standards, help businesses enrich their brand identity. These quality parameters are something that makes Apple the prime choice of businesses for mobile app development, though it is more expensive than Android app development.  

6. Less Development Time

iOS development takes 28% less time than Android development, even if you have the same development parameters. Android apps need more time for testing on a wide range of devices, versions, and screen resolutions. Time saved is the most important benefit to business owners who choose iPhone apps as an integral part of their company.  

7. Tech Savvy Target Audience

iPhone users are more tech-savvy and are always open to innovations. This allows businesses to develop highly dynamic iPhone apps with high-end features that create disruption in the market. Provide your product or services to a good quality target audience in an innovative and superior manner through iPhone app development. Drive more productivity and profitability to your business through iPhone apps developed with a user-centered interface and better device environment.  

8. Secured Transactions

In the era of m-commerce, lots of online shopping apps are available in the App Store. When it comes to money, user financial information is crucial. iPhone apps developed by top iOS app development companies in USA ensure secure in-app purchases and app-based transactions. Apps can provide quick and secure money transfers from the customer’s or company’s registered bank account.

9. Penetrate into a Larger Market

iOS devices are very popular in developed countries such as the US, UK, Australia, etc. If you are targeting these regions, iOS helps you to expand your business with the guaranteed success of your app.

Using a reliable iPhone app development company, you can build enterprise scale applications that meet your custom business requirements. Such a company can develop and deliver apps with higher flexibility and scalability. Allowing for advanced integration, iPhone apps help businesses stay relevant amid growing competition.

In A Nutshell

This post has hopefully given you enough reasons for considering iOS over Android. Considering iPhone development a priority, businesses can get an app that is developed using industry best practices. Reach out to a sophisticated user base and address their requirements in a satisfactory manner with a well-designed iPhone app that also allows you to access user behavior data and use that information to deliver better products or services to a targeted audience.

By outsourcing your project to a reliable iPhone app development company, you can have a high performing and secure iPhone app that helps you in achieving your organizational goals.


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Rinku Rajput digital marketing specialist at Credencys Solution Inc. Agile software development company in USA. I help to promote services and increase ROI for my organization.

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Top advanced YouTube SEO tips to boost your video performance

Written by: admin Date of published: . Posted in test

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.

There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there is a big opportunity for brands, publishers and video creators to expand their reach.

Search optimization is not just for your site’s content. YouTube can have its own best practices around SEO and it’s good to keep up with the most important ones that can improve your ranking.

How can you improve your SEO on YouTube? We’ve organized our advanced YouTube SEO tactics into three key areas:

  • Keyword research
  • Content optimization
  • Engagement

Advanced YouTube SEO tips to drive more traffic and improved rankings

Keyword research

It’s not enough to create the right content if you don’t get new viewers to actually watch it. Keywords can actually help you understand how to link your video with the best words to describe it.

They can make it easier for viewers to discover your content and they also help search engines match the content with the search queries and their relevance.

A video keyword research can help you discover new content opportunities while you can also improve your SEO.

A quick way to find popular keywords for the content you have in mind is to start searching on YouTube’s search bar. The auto-complete feature will highlight the most popular keywords around your topic. You can also perform a similar search in Google to come up with more suggestions for the best keywords.

Example of using YouTube's auto-fill feature to find the best keywords

If you’re serious about keyword research and need to find new ideas, you can use additional online tools that will provide with a list of keywords to consider.

When it comes to picking the best keywords, you don’t need to aim for the most obvious choice. You can start with the keywords that are low in competition and aim to rank for them.

Moreover, it’s good to keep in mind that YouTube is transcribing all your videos. If you want to establish your focus keywords you can include them in your actual video by mentioning throughout your talking. This way you’re helping YouTube understand the contextual relevance of your content along with your keywords.

Recap

  • Use the auto-complete search function to find popular keywords
  • Perform a Google search for more keyword ideas
  • You can even use SEO tools for additional keyword ideas
  • Say your keywords as part of your videos

Content optimization

There are many ways to improve the optimization of your content and here are some key tips to keep in mind:

1. Description

Example of using video descriptions to rank on YouTube

Your description should facilitate the search for relevant content. A long description helps you provide additional context to your video. It can also serve as an introduction to what you’re going to talk about. As with blog posts, a longer description can grant you the space to expand your thoughts. Start treating your videos as the starting point and add further details about them in the description. If your viewers are genuinely interested in your videos then they will actually search for additional details in your description.

2. Timestamp

Example of using time stamps to rank videos on YouTube

More videos are adding timestamps in their description. This is a great way to improve user experience and engagement. You are helping your viewers to find exactly what they are looking for, which increases the chances of keeping them coming back.

3. Title and keywords

Keywords are now clickable in titles. This means that you are increasing the chances of boosting your SEO by being more creative with your titles. Be careful not to create content just for search engines though, always start by creating content that your viewers would enjoy.

4. Location

If you want to tap into local SEO then it’s a good idea to include your location in your video’s copy. If you want to create videos that are targeting local viewers then it’s a great starting point for your SEO strategy.

5. Video transcripts

Video transcripts make your videos more accessible. They also make it easier for search engines to understand what the video is about. Think of the transcript as the process that makes the crawling of your content easier. There are many online options to create your video transcripts so it shouldn’t be a complicated process to add them to your videos.

Engagement

Engagement keeps gaining ground when it comes to YouTube SEO. It’s not enough to count the number of views if your viewers are not engaging with your content. User behavior helps search engines understand whether your content is useful or interesting for your viewers to rank it accordingly.

Thus, it’s important to pay attention to these metrics:

  • Watch time: The time that your viewers are spending on your video is a good indicator of its appeal and relevance to them.
  • Likes, comments, and shares: The starting point of measuring engagement is to track the number of likes, comments, and shares in your videos. They don’t make the only engagement metric anymore but they can still serve as a good indication of what counts as popular content. Likes may be easier to achieve but comments and most importantly shares can skyrocket the engagement and views of your videos. It’s not a bad idea to encourage your viewers to support your work. It is actually a common tactic. However, make sure that you’re not trying too hard as this is not appreciated. Every call-to-action needs to feel natural in your videos.
  • Subscribers after watching a video: The number of subscribers serves as an indication of your channel’s popularity. People who actually subscribe to your channel after watching a video make a very good indication of your content’s engagement.
  • CTR: The click-through rate (CTR) is the number of clicks your video is receiving based on the impressions, the number of times that it’s shown. For example, if you optimize your content to show up high in rankings but it still doesn’t get too many clicks, then it means that your viewers don’t find it appealing enough to click on it. This may not be related to the quality of your content but on the first impression that it gets. You can improve the CTR by paying attention to your title and your thumbnail. Bear in mind that YouTube is not encouraging you to clickbait your viewers, so you shouldn’t create misleading titles or thumbnails if you want to aim for higher rankings in the longer term.

Learning from the best

A good tip to understand YouTube SEO is to learn from the best by looking at the current most popular videos. You can also search for topics that are relevant to your channel to spot how your competitors are optimizing their titles, their keywords, and how thumbnails and descriptions can make it easier to click on one video over another.

Examples of using thumbnails and optimizing titles and descriptions to improve CTR

Have any queries or tips to add to these? Share them in the comments.

The post Top advanced YouTube SEO tips to boost your video performance appeared first on Search Engine Watch.

3 Blogging Strategies to Build SEO Links

Written by: admin Date of published: . Posted in test

Blogging is as powerful as ever and is still a very effective method for boosting the SEO quality of your website. When you use a variety of SEO tactics, you will not only drive more traffic to your blog but also your website as a whole. 

We all know how important SEO is to any marketer. When you have an optimized blog, then your website is likely to be more visible to internet users. These people will find your website by entering a keyword, and the best way to get their attention is to get the right keywords in the right place. 

The thing is that Google keeps making numerous updates to its ranking algorithm and marketers can understandably feel confused by that. That is why this article can help you make your way through the confusing details. While you won’t learn about all the different strategies you can use, you will learn about some of the most powerful strategies that you can use to get more traffic to your blog and consequently your website as a whole. Here are three tactics you could apply to your blogging to build links for your website.

1. Guest Posting

Guest posting is all about contacting blog owners and asking to contribute articles to their site. With guest blogging, you get to put more of your content out there so that the active readers of other blogs can read them. This is a great way to capture the attention of a foreign audience that is similar to yours. It lets them know you exist and, by linking back to your own blog, you can invite the more curious ones who want to learn more. This has always been a powerful link building method, and it remains to be so. You also don’t have to do it alone. You can always use the help of a guest post service to help you find the right guest posting opportunities. 

2. Pick a Few Long Tail Keywords to Focus on

This is something a lot of bloggers get wrong. Optimizing the SEO on your blog is about more than just stuffing in as many keywords as you can. In fact, putting in a whole bunch of keywords in your articles is bad for your SEO. Keyword stuffing is frowned upon by most search engines. 

Keyword stuffing is also bad for readers. They want an article that answers their questions and offers value to them. To force keywords is to make your articles seem rather unnatural. 

To make your articles count, look for a few long tail keywords that are intimately connected to the questions your users are likely to ask on search engines and then tailor the blog content in that general direction. The results will be much better. 

3. Optimize Your Blog for Mobile

Most people use search engines and read blogs from their mobile phones. If you do not optimize your blog for these mobile users, then you’re alienating a significant section of your users. Also, Google will give priority to mobile responsive sites when it displays its search results.


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How Users Search – The Basics of SEO and What Intent Means for Your Strategy

Written by: admin Date of published: . Posted in test

Do you remember the days when you had to go to the library to look for information? Or ask a friend or relative?

While both these options still exist, they are widely surpassed by internet searches. Sure, you may still call your mom to get her mouth-watering cookie recipe or get a friend’s recommendation for a hip burger bar. 

But when you need to know something now or when your needs aren’t dictated by nostalgia, you simply search for it online. 

Which brings us to some of the two most relevant (but sadly often overlooked) questions in the SEO game:

  • How do people search online?
  • What gets the most clicks?

Let’s answer them one at a time.

User Intent and SEO: Understanding the Million Dollar Connection

When you plan your next piece of content, what dictates its optimization? 

I was surprised to learn that most of my agency’s customers placed too much importance on keyword search volume. They wanted to rank for high-volume keywords so they can get more traffic to their websites.

In a way, it’s understandable.

But this doesn’t make it profitable.

What most marketers and business usually overlook is user intent.

A 2006 study by the University of Hong Kong found that you can segment search intent into two primary goals: general information about the topic in the keyword and more specific information.

This tells us a lot about the scope of the user. For example, someone searching for SEO typically needs to understand the basics of the term. On the other hand, if someone searches for on-page SEO tools, we can assume that they have already covered the basics of SEO, perhaps even that they are experts in the field looking for tools for their next project.

However, there are nuances to this. As Google’s own Paul Haahr explained it: if someone is looking for a store (like Walmart), they are most likely looking for the nearest one to them, not for the company’s headquarters.

This type of reasoning is clearly present in the Google Search Quality Rating Guidelines. Part three (Needs Met Guidelines) explains how Google ranks websites depending on whether the results matched the user’s query.

What does this mean for your content?

Simply put: don’t try to fool the algorithms. If your main keyword is SEO, your content should define the term, then move to a more in-depth analysis. If your main keyword is on-page SEO tools, your content should either be a list of those tools or a landing page for such a tool.

But there’s more to user intent than this.

Do-Know-Go – Three Types of Queries for Three Types of Users

I like to say that content writers should write for users, not search engines. If users like your content (see above), search engines will, too.

You should write in a way that meets customers’ current needs. Yes, the buyer journey is important. And nowhere is it better reflected than in the queries they make online. The Do-Know-Go segmentation makes it clear:

Do: these are your typical transactional queries. The user wants to do something: buy a new car/concert tickets or hire a contractor to remodel the kitchen.

Know: these are informational queries. The user wants to learn something, like in my SEO example above. Another great example is best coffee shop in London.

Go: these are navigation queries. The user wants to go to a specific place online. Ever typed Facebook in the search bar instead of writing facebook.com in your browser? This is the perfect example of a navigation query. They are also used when you can’t remember the exact website of the company you are looking for.

Depending on the type of query they make, users will be shown different special results.

It is, after all, Google’s mission to organize the internet and provide relevant results. And users can see this from the first result, special or otherwise.

What does this mean for your content?

First off, it means that you should know exactly which users you are targeting and where in their buyer journey they are.

For example, optimizing for how to remodel your kitchen can be tricky. It’s OK for buyers in the first stages of their journey. You can write a piece that ultimately tells them they’re better off hiring you. But keep in mind that this is a clearly informational query. So you may end up with readers that are set on DIY-ing it.

If you are a contractor and you want to cater to people in the first stages of the buying cycle, better keywords would be top kitchen trends of 2019 or cost of kitchen remodeling. 

For other stages of the buying cycle, you should optimize locally and make sure to add a variable. Here’s how: Tampa luxury kitchen remodeling contractor, Edinburgh cheap kitchen remodel.

What Gets Clicked on?

Now for the second question: how do you make sure it’s your content that gets clicked on?

Well, the first step is ranking high enough to be noticed.

The second one is having a great headline. Keep in mind that there is more to great headlines than buzzwords and superlatives. To begin with, your headline should be a brief summary of what your customer can expect to find once they click on it. 

Take a look at my query below:

It is exactly what I mentioned above: introductory guides and definitions of SEO. 

Again, you should never try to trick the algorithms. If your headline says “Beginner’s Guide to SEO” that’s exactly what users should find once they click it. 

Why not try to fool the bots?

Because as soon as people discover they have been tricked, they will revert back to the SERP looking for another website that meets their needs, as the Google guidelines clearly state.

More importantly, because this type of traffic is irrelevant, you won’t be able to sell anything or gain new followers this way. And, after all, this is what SEO is about, not meaningless traffic.

Final Thoughts

Should you optimize only for converting traffic, like in the contractor example above? 

No!

You should, instead, have a well-rounded content strategy that guides the user through all the stages of the buyer journey.

Why should you waste time sharing your expertise, you ask?

Well, first of all because the user who got to your website through an informational query may be so impressed with that expertise that they remember to buy from you once their journey is closer to the end. Great content gets you followers and newsletter subscribers. In other words, leads ready to be nurtured and turned into buyers.

Secondly, because intent changes over time. What was once an informational query can turn into a transactional one. Search engines adapt to the user’s history. They know what your potential buyer has already read and what they resonated with. They also know (much faster than you!) when the user is ready to move to the next stage of the buying cycle even if their queries are ambiguous.

Make sure that your content strategy is user-centric. The rankings will follow.

If you’re looking for SEO content that ranks and converts, my team of writers and marketers is just a click away. Check out our services and let’s talk about your user-centric content strategy!


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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

The post How Users Search – The Basics of SEO and What Intent Means for Your Strategy appeared first on SiteProNews.