T-Mobile’s Digits Service ‘Dragging the Phone Number Into the Digital Age’

Written by: admin Date of published: . Posted in test

T-Mobile is launching a new technology next week in a bid to revolutionize the traditional phone number.

The wireless carrier this week announced its Digits service, which has been in beta testing since late 2016, will be available to all customers beginning next Wednesday (May 31).

DIGITSLogoAs of Wednesday, all T-Mobile phone numbers will automatically switch to Digits, meaning customers can use their Digits on the device of their choice.

“If you want your phone calls to ring both your Smartphone and your connected smartwatch, Digits can make that happen. Want to shoot off a text from your tablet or laptop? Digits can do that, too,” T-Mobile chief operating officer Mike Sievert said. “Moving forward, it’s all part of being a T-Mobile customer.”

The Digits upgrade is free for all of the carrier’s customers and a second Digits line is available for $10 a month with AutoPay. T-Mobile’s ONE Plus with taxes and fees included currently comes with a free extra Digits line.

According to T-Mobile stats, 31 percent of business owners use two or more phones with work numbers and personal numbers, meaning they need to cough up the cash for two plans.

“We’re ending that awkward Two-Phone-Juggle,” said Sievert. “With Digits, you don’t have to carry two phones to have two numbers. Now, you can use more than one Digits line on the same Smartphone—for business, for life, for anything you need. That’s going to save a lot of people a lot of juggling and a lot of money.”

Businesses can also use Digits to get employees up and running on their Smartphones or for group or general business lines. Digits can be used as the number for the sales department so that, when it rings, everyone in the department gets the call. Businesses can also keep those Digits and all associated contacts and recent history, even if an employee leaves the firm.

Extra Digits lines will be available at www.t-mobile.com/getDIGITS.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post T-Mobile’s Digits Service ‘Dragging the Phone Number Into the Digital Age’ appeared first on SiteProNews.

How to Know If You’re at Risk When Google Switches to a Mobile-First Index

Written by: admin Date of published: . Posted in test

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in.

Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites and not the desktop version, as they do now.

Exactly when the switch will be 100 percent is a mystery. Gary Illyes suggested it could be in 2018. Yet we know that Google rolls out algorithm and infrastructure changes gradually and with plenty of testing. We are likely witnessing mobile-first SERPs today to some degree.

With the switch to a mobile-first index, you’ll either be in good shape or you’re going to feel the pain of a major loss in organic search traffic.

As an SEO services company we are busy doing risk assessments for clients, identifying exactly how ready a website is for the mobile-first index.

To help you get a sense of how prepared you are for a Google index that’s focused on the mobile website experience, we created a decision tree to assess a website as low risk or high risk. For a refresher on how to satisfy a mobile searcher, take a look at our SEO Tutorial step on Mobile SEO and UX Optimization.

What does your path to mobile-first index readiness look like?

To read the remainder of Bruce’s article, please click here.


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Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly Web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce’s author page.

The post How to Know If You’re at Risk When Google Switches to a Mobile-First Index appeared first on SiteProNews.

How to Know If You’re at Risk When Google Switches to a Mobile-First Index

Written by: admin Date of published: . Posted in test

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in.

Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites and not the desktop version, as they do now.

Exactly when the switch will be 100 percent is a mystery. Gary Illyes suggested it could be in 2018. Yet we know that Google rolls out algorithm and infrastructure changes gradually and with plenty of testing. We are likely witnessing mobile-first SERPs today to some degree.

With the switch to a mobile-first index, you’ll either be in good shape or you’re going to feel the pain of a major loss in organic search traffic.

As an SEO services company we are busy doing risk assessments for clients, identifying exactly how ready a website is for the mobile-first index.

To help you get a sense of how prepared you are for a Google index that’s focused on the mobile website experience, we created a decision tree to assess a website as low risk or high risk. For a refresher on how to satisfy a mobile searcher, take a look at our SEO Tutorial step on Mobile SEO and UX Optimization.

What does your path to mobile-first index readiness look like?

To read the remainder of Bruce’s article, please click here.


avatar

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly Web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce’s author page.

The post How to Know If You’re at Risk When Google Switches to a Mobile-First Index appeared first on SiteProNews.

An 11-Step System For Executing Successful Influencer Marketing Campaigns This Year

Written by: admin Date of published: . Posted in test

Influencer marketing is the latest trend in Internet marketing and is now used by marketers, businesses and even blog owners. This marketing technique has a lot of potential and has helped millions of website owners expand their reach. Many companies have been able to experience a significant boost in authority; thus leading to more customers trusting in the company’s products, services and the information shared by it.

Sideqik explains that influencer marketing allows a company to increase its brand awareness and expand its reach. It also reports that this marketing technique helps a company gain more credibility while saving it a lot of money and contributing to improving the SEO of a website. Another major benefit of influencer marketing is the fact that it does not require any maintenance from the company itself — the influencer handles most of the work.

The Planning Phase

The first step to creating a successful marketing campaign is to go through a planning phase. The planning phase will help you determine your budget, the type of content to use and other essential factors that will be important later on.

1. How Much Can You Spend?

Influencer marketing can cost a lot if you don’t decide on a budget before searching for potential influencers and executing your campaign. This is why determining how much you can spend on your campaign should be the very first step. Your budget will also help you decide what type of influencers to search for, contact and use. For example, if you are on a tight budget, then utilizing micro-influencers may be the best option. WERSM reports that most micro-influencers charge less than $250 for a branded Instagram post and less than $500 for a branded blog post.

2. What Type Of Content Would You Like to Use?

Choosing the type of content you would like to use in your campaign prior to searching for and contacting influencers is also helpful. Since there are many different types of content that you can use, you need to determine which works best for your particular business. Even though video is the preferred method of content marketing lately, some niches may work better with infographics or even informative blog posts.

3. Do You Want To Utilize Blog Posts?

Some campaigns work very well when combined with blogger outreach, but some companies prefer only to use social media as part of their influencer marketing campaign. It is important that you decide whether to include blog posts as part of your campaign before contacting influencers. This will also make searching for potential influencers in your industry easier.

4. Which Social Platforms Do You Want To Target?

Another important decision you’ll have to make is the specific social media platforms you want to target. The Next Web explains that Twitter, Instagram, LinkedIn, Facebook and Google+ are among the most useful platforms for business, but each platform has pros and cons that should also be considered. For example, LinkedIn is perfect for businesses that provide professional services, whereas Instagram is the perfect option for campaigns that utilize content in visual formats.

5. Learn More About Your Target Audience

To finalize the planning phase, you need to find out more about the audience you would like to target in your campaign. This would include data from the audience you are already targeting, but should also customize for the specific content types and platforms you will be using as part of the influencer marketing campaign.

Find & Filter Through Influencers In Your Niche

After the initial planning phase, the next part should be to find potential influencers and to analyze their content, audience and other information that will help you filter through them and choose the most relevant influencer for your particular campaign.

6. Search For Influencers In Your Niche

Before you can contact any influencer or even consider which would work best for your campaign, you first need to find some influencers in your particular niche. While searching for influencers, you should keep the information you compiled during the planning phase in mind. Kiss Metrics recommends utilizing tools such as Bitly, GroupHigh, Topsy and Realtime to find potential influencers. As you discover potential influencers, make a list with their names, contact details, social profiles and links to their blogs.

7. Analyze the Content of Potential Influencers

You now have a list of potential influencers in your niche, but you cannot afford to pay every one of them and certainly don’t want to work with hundreds of different influencers for one single campaign. You need to filter through these influencers to find one (or a couple of influencers) that you want to work with. Start by analyzing the content that these potential influencers post on their blog and social profiles. Delete the details of any influencers whose content is low-quality or irrelevant to your business.

8. Analyze the Audience of Potential Influencers

Apart from analyzing influencers’ content, you also need to look at their audiences. Take a look at who follows them on their social profiles, who comments on their posts, who shares their blog posts, etc. Do their target audiences have anything in common with the audience you want to target? If not, delete the influencer from your list.

9. Choose An Influencer With Authority

You have a list of influencers that would be suitable for your campaign. Now the time has come to choose the most relevant influencer (or influencers). Your list should be much smaller than the original list now, so you can start to contact a few influencers to see if you can negotiate a good deal with any of them.

Execution

Finally, you’ve gone through a planning phase and decided on an influencer. Now it’s time to execute your influencer marketing campaign and to track the progress of your campaign to ensure you are not wasting your hard earned money.

10. Execute Your Influencer Marketing Campaign

The final step is to complete your influencer marketing campaign. Sendible Insights recommends setting up a publishing schedule, negotiating a good rate and signing a legal contract with the influencer of choice. They also recommend reviewing content thoroughly before approving the content for publishing. Before publishing, you should also implement some tracking mechanism so you can track the progress of your campaign.

11. Track the Progress of Your Campaign

While your campaign is being executed, you should be monitoring the results. Track the number of visitors landing on your page or the number of new followers the influencer is sending to you. Also monitor how many of these visitors are being turned into leads or making a purchase on your website, clicking on links, filling out forms, etc. If you find that the campaign boosted your results, then you can use the influencer again in the future. On the other hand, if the results you see while tracking the progress are not impressive, then you should opt for another influencer during your next campaign.

Conclusion

Thousands of brands are utilizing influencer marketing as part of their plan to expand their reach and attract more customers. The technique can be used by websites owners, small businesses, and even multi-billion dollar brands. The 11-step system we’ve shared here will help you create a successful Internet marketing campaign and will help you avoid the most common mistakes that brands and companies often make when they utilize such a marketing strategy.


avatar

Claire John is a technology and Internet marketing adviser. Claire is passionate about utilizing her diverse skill set to develop online marketing strategies and create efficiency to enhance her client’s experiences. Claire has also written for some helpful websites like RankWatch, ProvenSEO, TweakYourBiz, etc.

The post An 11-Step System For Executing Successful Influencer Marketing Campaigns This Year appeared first on SiteProNews.

An 11-Step System For Executing Successful Influencer Marketing Campaigns This Year

Written by: admin Date of published: . Posted in test

Influencer marketing is the latest trend in Internet marketing and is now used by marketers, businesses and even blog owners. This marketing technique has a lot of potential and has helped millions of website owners expand their reach. Many companies have been able to experience a significant boost in authority; thus leading to more customers trusting in the company’s products, services and the information shared by it.

Sideqik explains that influencer marketing allows a company to increase its brand awareness and expand its reach. It also reports that this marketing technique helps a company gain more credibility while saving it a lot of money and contributing to improving the SEO of a website. Another major benefit of influencer marketing is the fact that it does not require any maintenance from the company itself — the influencer handles most of the work.

The Planning Phase

The first step to creating a successful marketing campaign is to go through a planning phase. The planning phase will help you determine your budget, the type of content to use and other essential factors that will be important later on.

1. How Much Can You Spend?

Influencer marketing can cost a lot if you don’t decide on a budget before searching for potential influencers and executing your campaign. This is why determining how much you can spend on your campaign should be the very first step. Your budget will also help you decide what type of influencers to search for, contact and use. For example, if you are on a tight budget, then utilizing micro-influencers may be the best option. WERSM reports that most micro-influencers charge less than $250 for a branded Instagram post and less than $500 for a branded blog post.

2. What Type Of Content Would You Like to Use?

Choosing the type of content you would like to use in your campaign prior to searching for and contacting influencers is also helpful. Since there are many different types of content that you can use, you need to determine which works best for your particular business. Even though video is the preferred method of content marketing lately, some niches may work better with infographics or even informative blog posts.

3. Do You Want To Utilize Blog Posts?

Some campaigns work very well when combined with blogger outreach, but some companies prefer only to use social media as part of their influencer marketing campaign. It is important that you decide whether to include blog posts as part of your campaign before contacting influencers. This will also make searching for potential influencers in your industry easier.

4. Which Social Platforms Do You Want To Target?

Another important decision you’ll have to make is the specific social media platforms you want to target. The Next Web explains that Twitter, Instagram, LinkedIn, Facebook and Google+ are among the most useful platforms for business, but each platform has pros and cons that should also be considered. For example, LinkedIn is perfect for businesses that provide professional services, whereas Instagram is the perfect option for campaigns that utilize content in visual formats.

5. Learn More About Your Target Audience

To finalize the planning phase, you need to find out more about the audience you would like to target in your campaign. This would include data from the audience you are already targeting, but should also customize for the specific content types and platforms you will be using as part of the influencer marketing campaign.

Find & Filter Through Influencers In Your Niche

After the initial planning phase, the next part should be to find potential influencers and to analyze their content, audience and other information that will help you filter through them and choose the most relevant influencer for your particular campaign.

6. Search For Influencers In Your Niche

Before you can contact any influencer or even consider which would work best for your campaign, you first need to find some influencers in your particular niche. While searching for influencers, you should keep the information you compiled during the planning phase in mind. Kiss Metrics recommends utilizing tools such as Bitly, GroupHigh, Topsy and Realtime to find potential influencers. As you discover potential influencers, make a list with their names, contact details, social profiles and links to their blogs.

7. Analyze the Content of Potential Influencers

You now have a list of potential influencers in your niche, but you cannot afford to pay every one of them and certainly don’t want to work with hundreds of different influencers for one single campaign. You need to filter through these influencers to find one (or a couple of influencers) that you want to work with. Start by analyzing the content that these potential influencers post on their blog and social profiles. Delete the details of any influencers whose content is low-quality or irrelevant to your business.

8. Analyze the Audience of Potential Influencers

Apart from analyzing influencers’ content, you also need to look at their audiences. Take a look at who follows them on their social profiles, who comments on their posts, who shares their blog posts, etc. Do their target audiences have anything in common with the audience you want to target? If not, delete the influencer from your list.

9. Choose An Influencer With Authority

You have a list of influencers that would be suitable for your campaign. Now the time has come to choose the most relevant influencer (or influencers). Your list should be much smaller than the original list now, so you can start to contact a few influencers to see if you can negotiate a good deal with any of them.

Execution

Finally, you’ve gone through a planning phase and decided on an influencer. Now it’s time to execute your influencer marketing campaign and to track the progress of your campaign to ensure you are not wasting your hard earned money.

10. Execute Your Influencer Marketing Campaign

The final step is to complete your influencer marketing campaign. Sendible Insights recommends setting up a publishing schedule, negotiating a good rate and signing a legal contract with the influencer of choice. They also recommend reviewing content thoroughly before approving the content for publishing. Before publishing, you should also implement some tracking mechanism so you can track the progress of your campaign.

11. Track the Progress of Your Campaign

While your campaign is being executed, you should be monitoring the results. Track the number of visitors landing on your page or the number of new followers the influencer is sending to you. Also monitor how many of these visitors are being turned into leads or making a purchase on your website, clicking on links, filling out forms, etc. If you find that the campaign boosted your results, then you can use the influencer again in the future. On the other hand, if the results you see while tracking the progress are not impressive, then you should opt for another influencer during your next campaign.

Conclusion

Thousands of brands are utilizing influencer marketing as part of their plan to expand their reach and attract more customers. The technique can be used by websites owners, small businesses, and even multi-billion dollar brands. The 11-step system we’ve shared here will help you create a successful Internet marketing campaign and will help you avoid the most common mistakes that brands and companies often make when they utilize such a marketing strategy.


avatar

Claire John is a technology and Internet marketing adviser. Claire is passionate about utilizing her diverse skill set to develop online marketing strategies and create efficiency to enhance her client’s experiences. Claire has also written for some helpful websites like RankWatch, ProvenSEO, TweakYourBiz, etc.

The post An 11-Step System For Executing Successful Influencer Marketing Campaigns This Year appeared first on SiteProNews.

New Ways to Feature Your Products on Google

Written by: admin Date of published: . Posted in test

“With these new features, Image Search may be your best new accessory. Or at least a useful tool to find apparel that suits your style and your wallet.”
Julia Enthoven, associate product manager at Google

Google is constantly refining its SERPs to make sure it is providing search users with more organic results, not merely websites that contain the right keywords.

We see examples of this through the company’s various algorithm updates that target semantic search and other crucial components of the SERPs.

Google has also become increasingly interested in the eCommerce space. Over the years, consumers have seen a variety of purchase-focused additions including Google Shopping, Shop the Look and the company’s partnership with eBay.

Recently, however, the search provider took its shopping features to a whole new level with the inclusion of two Image Search features that could very well shift how consumers conduct product research.

As it currently stands, Google is not even close to being a powerhouse with product research. BloomReach’s State of Amazon 2016 report indicates that 55 percent of U.S. consumers begin their product research on Amazon; an 11 percent increase over 2015. A mere 28 percent of consumers begin their product searches on engines like Google and Bing; a drop of six percent from the previous year. This is not an isolated or flawed study; other research indicates a similar trend.

So what are these revelatory new shopping features that Google has introduced to Images that could win back product hunters?

Similar Items Sets Sail

In a Webmaster Central blog post published on April 10, Google debuted its latest feature entitled “Similar Items.”

Similar Items is a method for providing users with an easier way to purchase clothing and accessories while searching on Google Images.

With the new feature, Android users can search for various items on their mobile device, click on appealing images and Google will serve up several other options from third-party vendors similar to the one a user is viewing.

As it stands, the feature only supports searches for shoes, sunglasses and handbags, although, Google has noted it will expand this list to include other apparel options along with home and garden accessories “in the next few months.”

The feature works through “machine vision technology” to identify comparable items to display in an expanded carousel. Alongside images, users can find information on availability and product pricing.

While this is an interesting addition to Images, Google still had one more trick up its sleeve related to eCommerce.

Style Inspiration Search

A mere three days after Google’s Similar Items announcement, the company dropped yet another new feature that relates to eCommerce.

This time published through The Keyword, Google unveiled Style Ideas; a separate sales augmentation of Google Images.

As Google’s blog states:

“Now while perusing fashion product images, Image Search will surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life.”

Working together with Similar Items, Style Ideas helps users co-ordinate outfits while researching the products they desire.

Google asserts that the feature will help users to see how different products coordinate with various outfit types in real-world settings so that they can make an accurate judgment before finalizing a purchase.

According to TechCrunch, “. . . the images that appear in both the style ideas and similar items grids are also algorithmically ranked, and will prioritize those that focus on a particular product type or that appear as a complete look and are from authoritative sites.”

These new features are clearly aimed at stealing back some of the power Amazon has acquired over consumers throughout the years and get people to begin shopping through Google Images.

But these new elements aren’t just a stab at Amazon; the company is going for Pinterest as well.

Pinterest has long been a definitive resource for fashion inspiration and even offers tools within its Chrome extension that are strikingly similar to Google’s Style Ideas.

The Pinterest extension enables users to select an item from any image on the Web and will return similar items using the platform’s image recognition software.

Outside of company feuds and corporate dominance, how exactly will these new Google features help small businesses escape the growing shadow of Amazon?

How this Affects Small Businesses

This is honestly a fantastic turn of events for business owners. As Amazon continues to soak up more of the market share in terms of sales and product research, other avenues like company websites are crushed under the company’s influence.

These new Google features, however, provide business owners with another powerful (and free) way to gain advertising for their eCommerce offerings, along with direct portals to product pages.

Considering that Google processes more than 2.3 million searches per minute (with a sizable portion undoubtedly going to Images) the potential for a business’ products to be discovered through Google remarkably increases.

Google even pointed out this fact in the Similar Items blog post when it was stated that, . . . the Similar Items carousel gets millions of impressions and clicks daily from all over the world.”

This gives Google and displayed businesses a leg up over Amazon by adding the ability to showcase products “in the wild” alongside similar items. This could be a major catalyst to driving sales for various items.

Unfortunately, Google has made no mention as to how businesses could ensure their images show up in the Style Ideas section. They have, however, shined a light on the Similar Items portion of its updates.

To ensure that your products are found through Similar Items, Google released a detailed set of criteria for business owners to follow. To become eligible, Google cites the following guidelines:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price and currency, and availability meta-data on their host page are eligible for Similar items.
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

These new features have a long way to go before they can prove their efficacy, but considering Google’s intense investment toward user experience, there is a good chance that the search engine could turn these offerings into a widespread triumph for the company and small businesses everywhere.

Be sure to optimize your product pages and images so you can be included in Google’s Similar Items section if you have hopes of leveraging the company’s newest eCommerce offering.

Do you think that Google could reclaim its product research mantle from Amazon? Which of these two features do you think is more advantageous for your business?


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Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

The post New Ways to Feature Your Products on Google appeared first on SiteProNews.