Colorado Springs SEO Power Tips For Increasing Conversions

Written by: admin Date of published: . Posted in test

Search Engine Optimization or SEO is not just around for your website to reach the top search results of search engines. When you achieve this, there is still a more significant end goal, which is for your traffic to turn into positive conversions. Conversions refer to your website visitors not just staying stagnant as mere visitors, but are those who are converted into clients.

Wherever you are in the world, numerous companies offer this kind of service about digital marketing. Colorado Springs is no exception. You’re in the right place because, here, you will learn some of the SEO power tips from one of the best SEO agencies in Colorado on how you can increase your page conversion rate.

1. Create Dynamic Content

When it comes to digital marketing, particularly SEO, you really cannot go wrong with the creation of dynamic content. But what exactly is the standard set by “dynamic”? This refers to content that is relevant, reputable, and poses answers to the most common problems searched for by Internet users today. Your content also has to be engaging, such that it is as if you are having a friendly conversation with your readers. Do not be too technical, and refrain from using confusing terms lest you lose your readers.

When your content is dynamic and engaging, your audience will feel that you are a human being, and that you are someone they can relate to. Because you can identify with them, you can positively and strategically persuade these site visitors into becoming paying clients as well. This way, you have just increased your conversion rate.

2. Insert Links On Your Site

Link building is one of the most foolproof ways for you to have increased conversions coming into your site. As much as possible, have around two to four links in each of your content. When you do this, your readers get a strong impression that you are professional because you are linking with other professional sites as well. Additionally and even more importantly, the more sites that you link to, the higher the chances that these other sites will do the same for you. Hence, this is an excellent marketing strategy for you to drive more traffic into your website, thereby increasing the chances of your site having conversions as well.

3. Do Not Be Afraid To Use Media

One of the most common mistakes done by websites in their SEO campaigns is that they are too afraid to incorporate images and videos on their websites. There is a good reason for this, however, and that is because most website owners also fear that these videos and images will slow down the page loading speed of their site, thereby driving potential traffic away. Yes, this may happen, but this doesn’t mean that you have to avoid having images and videos altogether. Just do so sparingly and with caution.

SEO experts suggest having at least one image or one video per content. If you are not confident in executing this on your own, you may opt to hire the services of a web design Colorado Springs firm. When you incorporate photos and videos to your website, your visitors are likely to be more interested in your page. Hence, the next time that they need something, it is easier for them to remember your site, as they can associate certain products with the photos that you posted.

A bonus tip is to post headshots or people photos from time to time. These types of photos have the benefit of making your site feel more human and relatable, thus encouraging your regular site visitors to patronize your website and whatever services or products you offer, and more.

4. Use Alt Tags

An alt tag is one aspect of SEO that is easily taken for granted. When you incorporate photos into your website, it is essential for you to have alt tags on these photos. These refer to the alternative text descriptions that are like captions on your photos that tell users what the picture is about.

Supposing a viewer is browsing from a source where the Internet connection isn’t strong enough to load these photos. Without these alt tags, there is no way for the user to determine what the picture is about. Hence, the tendency is for them to close your site and search for another website instead. If you had alt tags, you wouldn’t have lost this traffic, which could’ve also been easily converted into clients.

A bonus tip for alt tags is for you to put in keywords on these text descriptions as well. The more keywords on your website, the higher the chances of search engine crawlers to read through these keywords, thereby landing your page on the top of search results. The higher your page landing, the more traffic to your site, which means more chances of positive conversions as well.

Conclusion

Now that you have these tips from a Colorado Springs expert, it is safe for you to say that increasing your page conversions isn’t that hard and impossible, after all. As daunting as it may seem, it is still doable. 


avatar

Nathan runs an online digital marketing blog and enjoys writing about information that can help others in this niche. He’s always believed that to be successful you have to be knowledgable in your field of industry. If he’s not writing, he’s working on building high start-up business.

The post Colorado Springs SEO Power Tips For Increasing Conversions appeared first on SiteProNews.

Colorado Springs SEO Power Tips For Increasing Conversions

Written by: admin Date of published: . Posted in test

Search Engine Optimization or SEO is not just around for your website to reach the top search results of search engines. When you achieve this, there is still a more significant end goal, which is for your traffic to turn into positive conversions. Conversions refer to your website visitors not just staying stagnant as mere visitors, but are those who are converted into clients.

Wherever you are in the world, numerous companies offer this kind of service about digital marketing. Colorado Springs is no exception. You’re in the right place because, here, you will learn some of the SEO power tips from one of the best SEO agencies in Colorado on how you can increase your page conversion rate.

1. Create Dynamic Content

When it comes to digital marketing, particularly SEO, you really cannot go wrong with the creation of dynamic content. But what exactly is the standard set by “dynamic”? This refers to content that is relevant, reputable, and poses answers to the most common problems searched for by Internet users today. Your content also has to be engaging, such that it is as if you are having a friendly conversation with your readers. Do not be too technical, and refrain from using confusing terms lest you lose your readers.

When your content is dynamic and engaging, your audience will feel that you are a human being, and that you are someone they can relate to. Because you can identify with them, you can positively and strategically persuade these site visitors into becoming paying clients as well. This way, you have just increased your conversion rate.

2. Insert Links On Your Site

Link building is one of the most foolproof ways for you to have increased conversions coming into your site. As much as possible, have around two to four links in each of your content. When you do this, your readers get a strong impression that you are professional because you are linking with other professional sites as well. Additionally and even more importantly, the more sites that you link to, the higher the chances that these other sites will do the same for you. Hence, this is an excellent marketing strategy for you to drive more traffic into your website, thereby increasing the chances of your site having conversions as well.

3. Do Not Be Afraid To Use Media

One of the most common mistakes done by websites in their SEO campaigns is that they are too afraid to incorporate images and videos on their websites. There is a good reason for this, however, and that is because most website owners also fear that these videos and images will slow down the page loading speed of their site, thereby driving potential traffic away. Yes, this may happen, but this doesn’t mean that you have to avoid having images and videos altogether. Just do so sparingly and with caution.

SEO experts suggest having at least one image or one video per content. If you are not confident in executing this on your own, you may opt to hire the services of a web design Colorado Springs firm. When you incorporate photos and videos to your website, your visitors are likely to be more interested in your page. Hence, the next time that they need something, it is easier for them to remember your site, as they can associate certain products with the photos that you posted.

A bonus tip is to post headshots or people photos from time to time. These types of photos have the benefit of making your site feel more human and relatable, thus encouraging your regular site visitors to patronize your website and whatever services or products you offer, and more.

4. Use Alt Tags

An alt tag is one aspect of SEO that is easily taken for granted. When you incorporate photos into your website, it is essential for you to have alt tags on these photos. These refer to the alternative text descriptions that are like captions on your photos that tell users what the picture is about.

Supposing a viewer is browsing from a source where the Internet connection isn’t strong enough to load these photos. Without these alt tags, there is no way for the user to determine what the picture is about. Hence, the tendency is for them to close your site and search for another website instead. If you had alt tags, you wouldn’t have lost this traffic, which could’ve also been easily converted into clients.

A bonus tip for alt tags is for you to put in keywords on these text descriptions as well. The more keywords on your website, the higher the chances of search engine crawlers to read through these keywords, thereby landing your page on the top of search results. The higher your page landing, the more traffic to your site, which means more chances of positive conversions as well.

Conclusion

Now that you have these tips from a Colorado Springs expert, it is safe for you to say that increasing your page conversions isn’t that hard and impossible, after all. As daunting as it may seem, it is still doable. 


avatar

Nathan runs an online digital marketing blog and enjoys writing about information that can help others in this niche. He’s always believed that to be successful you have to be knowledgable in your field of industry. If he’s not writing, he’s working on building high start-up business.

The post Colorado Springs SEO Power Tips For Increasing Conversions appeared first on SiteProNews.

Colorado Springs SEO Power Tips For Increasing Conversions

Written by: admin Date of published: . Posted in test

Search Engine Optimization or SEO is not just around for your website to reach the top search results of search engines. When you achieve this, there is still a more significant end goal, which is for your traffic to turn into positive conversions. Conversions refer to your website visitors not just staying stagnant as mere visitors, but are those who are converted into clients.

Wherever you are in the world, numerous companies offer this kind of service about digital marketing. Colorado Springs is no exception. You’re in the right place because, here, you will learn some of the SEO power tips from one of the best SEO agencies in Colorado on how you can increase your page conversion rate.

1. Create Dynamic Content

When it comes to digital marketing, particularly SEO, you really cannot go wrong with the creation of dynamic content. But what exactly is the standard set by “dynamic”? This refers to content that is relevant, reputable, and poses answers to the most common problems searched for by Internet users today. Your content also has to be engaging, such that it is as if you are having a friendly conversation with your readers. Do not be too technical, and refrain from using confusing terms lest you lose your readers.

When your content is dynamic and engaging, your audience will feel that you are a human being, and that you are someone they can relate to. Because you can identify with them, you can positively and strategically persuade these site visitors into becoming paying clients as well. This way, you have just increased your conversion rate.

2. Insert Links On Your Site

Link building is one of the most foolproof ways for you to have increased conversions coming into your site. As much as possible, have around two to four links in each of your content. When you do this, your readers get a strong impression that you are professional because you are linking with other professional sites as well. Additionally and even more importantly, the more sites that you link to, the higher the chances that these other sites will do the same for you. Hence, this is an excellent marketing strategy for you to drive more traffic into your website, thereby increasing the chances of your site having conversions as well.

3. Do Not Be Afraid To Use Media

One of the most common mistakes done by websites in their SEO campaigns is that they are too afraid to incorporate images and videos on their websites. There is a good reason for this, however, and that is because most website owners also fear that these videos and images will slow down the page loading speed of their site, thereby driving potential traffic away. Yes, this may happen, but this doesn’t mean that you have to avoid having images and videos altogether. Just do so sparingly and with caution.

SEO experts suggest having at least one image or one video per content. If you are not confident in executing this on your own, you may opt to hire the services of a web design Colorado Springs firm. When you incorporate photos and videos to your website, your visitors are likely to be more interested in your page. Hence, the next time that they need something, it is easier for them to remember your site, as they can associate certain products with the photos that you posted.

A bonus tip is to post headshots or people photos from time to time. These types of photos have the benefit of making your site feel more human and relatable, thus encouraging your regular site visitors to patronize your website and whatever services or products you offer, and more.

4. Use Alt Tags

An alt tag is one aspect of SEO that is easily taken for granted. When you incorporate photos into your website, it is essential for you to have alt tags on these photos. These refer to the alternative text descriptions that are like captions on your photos that tell users what the picture is about.

Supposing a viewer is browsing from a source where the Internet connection isn’t strong enough to load these photos. Without these alt tags, there is no way for the user to determine what the picture is about. Hence, the tendency is for them to close your site and search for another website instead. If you had alt tags, you wouldn’t have lost this traffic, which could’ve also been easily converted into clients.

A bonus tip for alt tags is for you to put in keywords on these text descriptions as well. The more keywords on your website, the higher the chances of search engine crawlers to read through these keywords, thereby landing your page on the top of search results. The higher your page landing, the more traffic to your site, which means more chances of positive conversions as well.

Conclusion

Now that you have these tips from a Colorado Springs expert, it is safe for you to say that increasing your page conversions isn’t that hard and impossible, after all. As daunting as it may seem, it is still doable. 


avatar

Nathan runs an online digital marketing blog and enjoys writing about information that can help others in this niche. He’s always believed that to be successful you have to be knowledgable in your field of industry. If he’s not writing, he’s working on building high start-up business.

The post Colorado Springs SEO Power Tips For Increasing Conversions appeared first on SiteProNews.

Five backlink analysis tools agencies should try out

Written by: admin Date of published: . Posted in test

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore. 

Luckily, over the years, it has become easier to analyze and monitor backlinks thanks to a number of specialized tools available on the market.

Through the use of such tools, you can dissect any backlink profile and discover where the competitors reverse engineer their SEO strategy to generate new backlinks. Plus, you can find out what kind of content performs best for obtaining certain types of backlinks or social engagement.

This post focuses on five tools agencies can take advantage of to benchmark the link quality of their clients against competitors, keep an eye on specific backlinks, and discover opportunities to partner up with other websites to reach the set SEO goals.

1. SE Ranking

Backlink listing of SE Ranking

Source: SE Ranking

SE Ranking offers a complete range of tools designed to help you stay on top of your entire SEO workflow, including backlinks.

With the Backlink Checker tool, you can discover all incoming links to any website, regardless of whether it belongs to you, a client, or a competitor.

Along with the full list of backlinks, referring domains, and Do/NoFollow links, the tool provides data on the backlink’s status, specifies the anchor text, the date the link was last seen and added on, the destination URL, and the Domain Trust score. Plus, you can add filters to conveniently sort the data.

The entire list of backlinks can then be added to a website in a single click where the data can be further analyzed. That’s where the other backlink tool comes into play.

SE Ranking's Backlink checker tool

Source: SE Ranking

The Backlink Monitoring tool enables you to work closely with the backlinks that have been added to a website, and get daily reports on any changes. This is where all the day-to-day backlink management tasks are performed.

By connecting Google Search Console, the list of backlinks will constantly get updated automatically. Otherwise, you will have to use Backlink Checker every now and then to pull up an updated list of backlinks.

Furthermore, you can switch between tabs to get an overview of the backlinks, see all the anchor texts, and set up a Disavow file to signal to Google what backlinks you don’t want it to take into account when analyzing the reference weight of the website.

Now, in addition to the parameter data provided in the Backlink Checker tool, the Backlink Monitoring tool offers a lot more information on each backlink, such as Google Index Status, Moz DA, Referring IP, Country, External Links, Alexa rank, and Social shares. This data gives you a good grasp of the backlink profile at hand.

Besides providing an array of backlink parameter data by default, the Backlink Monitoring tool gives you an opportunity to specify additional information on each backlink via custom parameters that need to be filled out manually, such as Source, Price, Anchor type, Category, Backlink manager, Setting up dates, Validity period, and Notes. Doing so will give you a convenient way to go through large amounts of data.

All in all, the tool provides comprehensive data, the interface is very clean, modern, and definitely not an eye-ache to look at. On top of that, the white label feature along with automatic reporting makes it easy to communicate with clients.

What else comes with the package

  • Website audit
  • Keyword rank tracker
  • Keyword suggestion tool
  • Competitor research
  • Page changes monitoring
  • Social media management
  • Keyword Grouper
  • Lead generator
  • Search volume checker
  • Index status checker
  • Page changes monitoring
  • API

Pricing

It’s a paid tool (starting at $39/month) but it offers a free 14-day trial. The Enterprise package suitable for agencies is available for $189/month.

2. LinkMiner

Listing of backlinking opportunities in LinkMiner

If you’re looking for a backlink analysis tool that’s specifically designed to help you find backlink building opportunities, LinkMiner is the right solution for you.

Just like other backlink analysis tools, LinkMiner also enables you to check the backlinks of any imaginable site, including your clients’ and their competitors’. Naturally, it also has a lot of other useful features.

With LinkMiner, you can analyze up to 50 backlinks a day at no cost regardless of the access level. And when analyzing such backlinks, you can click any one to get an instant preview of that website along with the highlighted anchor text, referring website title and URL — and decide whether or not it makes sense to replicate the backlink.

Furthermore, the service automatically breaks backlinks down into groups based on their category like Q&A, blog, forum, making it easier to spot new backlink opportunities and tag your favorite backlinks for later use. LinkMiner also provides a number of third-party metrics such as Citation Flow, Trust Flow, Do/NoFollow attributes to help you evaluate a link’s strength.

The provided third-party metrics can be a great way of analyzing the backlinks and determining the most valuable ones. Plus, the system will notify you if any backlinks break or go missing, but it’ll be up to you to reclaim the link from the site owner.

As for LinkMiner in general, it has some flaws that are a result of the tool being too simple for experienced SEO specialists, but it’s great if you’re just starting out with building links, so be sure to give it a go.

What else comes with the package

LinkMiner is a part of the Mangools SEO suite which also includes:

  • KWFinder
  • SERPChecker
  • SERPWatcher

Pricing

It is a paid tool (starting at $44/month) but it offers a free 10-day trial. The Agency package is available for $79.90/month.

3. URL Profiler

Screenshot of bulk data listing that URL Profiler provides at a URL and domain level

URL Profiler is a powerful software-based SEO tool that can pull bulk data from sites at a domain and URL level. Considering the fact that there are plenty of SEO tools out there like Majestic, MozScape, Ahrefs, Google, MY Addr and Copyscape, to name a few, URL Profiler was designed to group such tools to provide comprehensive insights under one roof.

The tool can actually be used to perform a number of SEO tasks that include the audit of content, social media, and Google penalties, link prospecting, keyword rank tracking, and, most importantly, backlink analysis.

URL Profiler analyzes the quality of backlink profiles, allowing you to quickly go through a huge number of links by analyzing various data such as location, link type, and the anchor text for spamming and unnatural use of keywords.

Since there’s a lot of data to work within this tool, it is up to your knowledge and experience to select the metrics that you value most.

Once you fill everything out, the tool produces an Excel file with multiple sheets containing a detailed analysis of every specified URL. You can look at the link score together with its explanation, view a list of URLs on Google’s blacklist, automatically get the contact info of all the sites you want to reach out to, and a number of other metrics.

With the power of this data, you can make informed decisions regarding every single backlink. To facilitate data analysis, you can customize the settings and look at URL and domain data separately to have a clear grasp of why certain URLs rank higher.

To sum up, URL Profiler is a tool for advanced SEO professionals as there’s a learning curve newbies will have to go through. Moreover, if you’re already using a number of the biggest SEO tools on the market, then URL Profiler is a what you need as it puts everything in front of you in a single data-rich, but, unfortunately, boring interface.

What else comes with the package

  • Keyword tracking
  • Analytics
  • Data export
  • External integrations
  • Link tracking
  • Data import
  • Multi-user

Pricing

It is a paid tool (starting at $19.95 + VAT/month) but it does offer a free 14-day trial. The Agency package is available for $64.95/month.

4. Monitor Backlinks

Monitor Backlinks' dashboard that helps keep track of backlinks and Google keyword rankings

The name is an instant giveaway, but, either way, Monitor Backlinks was designed to help professionals check their and their competitors’ backlinks.

With this tool, you can find and keep track of backlinks, and Google keyword rankings on autopilot via email notifications. So, whenever a competitor successfully uses a keyword to obtain a new quality backlink, you’ll have a chance to act quickly and not let your clients fall behind.

Monitor Backlinks gives you an overview of your backlink profile, providing details on the domains that are helping your SEO efforts, and those that are not. Additionally, the tool sends out reports full of insights on the competition, highlighting what keyword resulted in a high Google rank, as well as backlink data. With data like that, all that’s required from you is to reverse engineer the process to devise a solution that works for your clients.

The tool is aimed at helping you build a strong backlink profile and come up with an SEO strategy to foster business and traffic growth. To help you achieve this, the tool is packed with the most critical SEO metrics that give you all the data you need in one neat interface.

The graph in the dashboard deserves a special mention. It allows you to measure keyword-based site traffic dynamics, as well as the efforts to build a healthier backlink profile. Such graphs provide information to clients that they can easily visually comprehend without doing any digging.

What else comes with the package

  • External link count
  • Backlink status
  • Import/Export
  • Bookmarklet
  • Expiration date
  • Disavow links export
  • Tags and notes

Pricing

It is a paid tool (starting at $24.90/month) that offers a free 30-day trial. For agencies, you can request a custom quote, if you want to control more than 10 domains ($187.43/month).

5. Mention

Monitoring and managing web and social media brand reputation in Mention

The last tool from this roundup is a web and social media brand reputation management and monitoring solution called Mention. Evidently, unlike the other tools described here, this one isn’t a backlink analysis tool per se.

In fact, we included it in the list because it can really help you get good topical backlinks by notifying you of all online mentions you’re interested in. Say someone is discussing a client’s brand, product, service, or content, but doesn’t link out — join in on the conversation and request that a link to the target website be added.

The tool can easily keep track of keyword-based mentions in over 40 languages across billions of sources online in real time. But what you want to be on the lookout for are articles that mentioned your client but did not link out to the site. Plus, the tool’s influencer discovery features can assist you in finding popular people who can help you get the word out.

Fortunately, you don’t have to do this work manually. Set up to receive daily email alerts of all mentions on that day, or, alternatively, get notified via the desktop/mobile app. Plus, you can get laser-precise results by filtering them by sentiment, location, and gender.

The best part for agencies is that all the data, reports, and mentions can be white-labeled with the client’s logo and sent to them automatically.

What else comes with the package

  • Filter out online resources you don’t want to track
  • Share alerts with clients and assign tasks to colleagues
  • Get notified about priority alerts
  • The service studies your behavior to hide irrelevant alerts

Pricing

It is a paid tool (starting at $29/month) but it has a free 14-day trial that allows you to track 500 mentions for 3 search terms. The Enterprise package is available for $600/month or even more.

Summing up

Although all of these tools aren’t free, they offer some type of cost-free trial. For this reason, we’d recommend trying them all out before choosing one solution for your backlink analysis and monitoring needs.

The bottom line is that you should consolidate the data from all these tools to get a clear picture of your clients’ and their competitors’ backlink profiles. Even some of these solutions with huge amounts of data are lacking in user-friendliness and design, and may even provide different crawl depths, index stats, and other valuable metrics for the same URLs.

So, if you’re serious about backlink analysis, it’s best to start using several of the mentioned tools and deciding on those that suit your needs most as you go along.

Diana Ford is a digital marketing specialist with writing expertise that spans across online marketing, SEO, social media, and blogging. She can be found on Twitter @diana_ford.

The post Five backlink analysis tools agencies should try out appeared first on Search Engine Watch.

Five backlink analysis tools agencies should try out

Written by: admin Date of published: . Posted in test

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore. 

Luckily, over the years, it has become easier to analyze and monitor backlinks thanks to a number of specialized tools available on the market.

Through the use of such tools, you can dissect any backlink profile and discover where the competitors reverse engineer their SEO strategy to generate new backlinks. Plus, you can find out what kind of content performs best for obtaining certain types of backlinks or social engagement.

This post focuses on five tools agencies can take advantage of to benchmark the link quality of their clients against competitors, keep an eye on specific backlinks, and discover opportunities to partner up with other websites to reach the set SEO goals.

1. SE Ranking

Backlink listing of SE Ranking

Source: SE Ranking

SE Ranking offers a complete range of tools designed to help you stay on top of your entire SEO workflow, including backlinks.

With the Backlink Checker tool, you can discover all incoming links to any website, regardless of whether it belongs to you, a client, or a competitor.

Along with the full list of backlinks, referring domains, and Do/NoFollow links, the tool provides data on the backlink’s status, specifies the anchor text, the date the link was last seen and added on, the destination URL, and the Domain Trust score. Plus, you can add filters to conveniently sort the data.

The entire list of backlinks can then be added to a website in a single click where the data can be further analyzed. That’s where the other backlink tool comes into play.

SE Ranking's Backlink checker tool

Source: SE Ranking

The Backlink Monitoring tool enables you to work closely with the backlinks that have been added to a website, and get daily reports on any changes. This is where all the day-to-day backlink management tasks are performed.

By connecting Google Search Console, the list of backlinks will constantly get updated automatically. Otherwise, you will have to use Backlink Checker every now and then to pull up an updated list of backlinks.

Furthermore, you can switch between tabs to get an overview of the backlinks, see all the anchor texts, and set up a Disavow file to signal to Google what backlinks you don’t want it to take into account when analyzing the reference weight of the website.

Now, in addition to the parameter data provided in the Backlink Checker tool, the Backlink Monitoring tool offers a lot more information on each backlink, such as Google Index Status, Moz DA, Referring IP, Country, External Links, Alexa rank, and Social shares. This data gives you a good grasp of the backlink profile at hand.

Besides providing an array of backlink parameter data by default, the Backlink Monitoring tool gives you an opportunity to specify additional information on each backlink via custom parameters that need to be filled out manually, such as Source, Price, Anchor type, Category, Backlink manager, Setting up dates, Validity period, and Notes. Doing so will give you a convenient way to go through large amounts of data.

All in all, the tool provides comprehensive data, the interface is very clean, modern, and definitely not an eye-ache to look at. On top of that, the white label feature along with automatic reporting makes it easy to communicate with clients.

What else comes with the package

  • Website audit
  • Keyword rank tracker
  • Keyword suggestion tool
  • Competitor research
  • Page changes monitoring
  • Social media management
  • Keyword Grouper
  • Lead generator
  • Search volume checker
  • Index status checker
  • Page changes monitoring
  • API

Pricing

It’s a paid tool (starting at $39/month) but it offers a free 14-day trial. The Enterprise package suitable for agencies is available for $189/month.

2. LinkMiner

Listing of backlinking opportunities in LinkMiner

If you’re looking for a backlink analysis tool that’s specifically designed to help you find backlink building opportunities, LinkMiner is the right solution for you.

Just like other backlink analysis tools, LinkMiner also enables you to check the backlinks of any imaginable site, including your clients’ and their competitors’. Naturally, it also has a lot of other useful features.

With LinkMiner, you can analyze up to 50 backlinks a day at no cost regardless of the access level. And when analyzing such backlinks, you can click any one to get an instant preview of that website along with the highlighted anchor text, referring website title and URL — and decide whether or not it makes sense to replicate the backlink.

Furthermore, the service automatically breaks backlinks down into groups based on their category like Q&A, blog, forum, making it easier to spot new backlink opportunities and tag your favorite backlinks for later use. LinkMiner also provides a number of third-party metrics such as Citation Flow, Trust Flow, Do/NoFollow attributes to help you evaluate a link’s strength.

The provided third-party metrics can be a great way of analyzing the backlinks and determining the most valuable ones. Plus, the system will notify you if any backlinks break or go missing, but it’ll be up to you to reclaim the link from the site owner.

As for LinkMiner in general, it has some flaws that are a result of the tool being too simple for experienced SEO specialists, but it’s great if you’re just starting out with building links, so be sure to give it a go.

What else comes with the package

LinkMiner is a part of the Mangools SEO suite which also includes:

  • KWFinder
  • SERPChecker
  • SERPWatcher

Pricing

It is a paid tool (starting at $44/month) but it offers a free 10-day trial. The Agency package is available for $79.90/month.

3. URL Profiler

Screenshot of bulk data listing that URL Profiler provides at a URL and domain level

URL Profiler is a powerful software-based SEO tool that can pull bulk data from sites at a domain and URL level. Considering the fact that there are plenty of SEO tools out there like Majestic, MozScape, Ahrefs, Google, MY Addr and Copyscape, to name a few, URL Profiler was designed to group such tools to provide comprehensive insights under one roof.

The tool can actually be used to perform a number of SEO tasks that include the audit of content, social media, and Google penalties, link prospecting, keyword rank tracking, and, most importantly, backlink analysis.

URL Profiler analyzes the quality of backlink profiles, allowing you to quickly go through a huge number of links by analyzing various data such as location, link type, and the anchor text for spamming and unnatural use of keywords.

Since there’s a lot of data to work within this tool, it is up to your knowledge and experience to select the metrics that you value most.

Once you fill everything out, the tool produces an Excel file with multiple sheets containing a detailed analysis of every specified URL. You can look at the link score together with its explanation, view a list of URLs on Google’s blacklist, automatically get the contact info of all the sites you want to reach out to, and a number of other metrics.

With the power of this data, you can make informed decisions regarding every single backlink. To facilitate data analysis, you can customize the settings and look at URL and domain data separately to have a clear grasp of why certain URLs rank higher.

To sum up, URL Profiler is a tool for advanced SEO professionals as there’s a learning curve newbies will have to go through. Moreover, if you’re already using a number of the biggest SEO tools on the market, then URL Profiler is a what you need as it puts everything in front of you in a single data-rich, but, unfortunately, boring interface.

What else comes with the package

  • Keyword tracking
  • Analytics
  • Data export
  • External integrations
  • Link tracking
  • Data import
  • Multi-user

Pricing

It is a paid tool (starting at $19.95 + VAT/month) but it does offer a free 14-day trial. The Agency package is available for $64.95/month.

4. Monitor Backlinks

Monitor Backlinks' dashboard that helps keep track of backlinks and Google keyword rankings

The name is an instant giveaway, but, either way, Monitor Backlinks was designed to help professionals check their and their competitors’ backlinks.

With this tool, you can find and keep track of backlinks, and Google keyword rankings on autopilot via email notifications. So, whenever a competitor successfully uses a keyword to obtain a new quality backlink, you’ll have a chance to act quickly and not let your clients fall behind.

Monitor Backlinks gives you an overview of your backlink profile, providing details on the domains that are helping your SEO efforts, and those that are not. Additionally, the tool sends out reports full of insights on the competition, highlighting what keyword resulted in a high Google rank, as well as backlink data. With data like that, all that’s required from you is to reverse engineer the process to devise a solution that works for your clients.

The tool is aimed at helping you build a strong backlink profile and come up with an SEO strategy to foster business and traffic growth. To help you achieve this, the tool is packed with the most critical SEO metrics that give you all the data you need in one neat interface.

The graph in the dashboard deserves a special mention. It allows you to measure keyword-based site traffic dynamics, as well as the efforts to build a healthier backlink profile. Such graphs provide information to clients that they can easily visually comprehend without doing any digging.

What else comes with the package

  • External link count
  • Backlink status
  • Import/Export
  • Bookmarklet
  • Expiration date
  • Disavow links export
  • Tags and notes

Pricing

It is a paid tool (starting at $24.90/month) that offers a free 30-day trial. For agencies, you can request a custom quote, if you want to control more than 10 domains ($187.43/month).

5. Mention

Monitoring and managing web and social media brand reputation in Mention

The last tool from this roundup is a web and social media brand reputation management and monitoring solution called Mention. Evidently, unlike the other tools described here, this one isn’t a backlink analysis tool per se.

In fact, we included it in the list because it can really help you get good topical backlinks by notifying you of all online mentions you’re interested in. Say someone is discussing a client’s brand, product, service, or content, but doesn’t link out — join in on the conversation and request that a link to the target website be added.

The tool can easily keep track of keyword-based mentions in over 40 languages across billions of sources online in real time. But what you want to be on the lookout for are articles that mentioned your client but did not link out to the site. Plus, the tool’s influencer discovery features can assist you in finding popular people who can help you get the word out.

Fortunately, you don’t have to do this work manually. Set up to receive daily email alerts of all mentions on that day, or, alternatively, get notified via the desktop/mobile app. Plus, you can get laser-precise results by filtering them by sentiment, location, and gender.

The best part for agencies is that all the data, reports, and mentions can be white-labeled with the client’s logo and sent to them automatically.

What else comes with the package

  • Filter out online resources you don’t want to track
  • Share alerts with clients and assign tasks to colleagues
  • Get notified about priority alerts
  • The service studies your behavior to hide irrelevant alerts

Pricing

It is a paid tool (starting at $29/month) but it has a free 14-day trial that allows you to track 500 mentions for 3 search terms. The Enterprise package is available for $600/month or even more.

Summing up

Although all of these tools aren’t free, they offer some type of cost-free trial. For this reason, we’d recommend trying them all out before choosing one solution for your backlink analysis and monitoring needs.

The bottom line is that you should consolidate the data from all these tools to get a clear picture of your clients’ and their competitors’ backlink profiles. Even some of these solutions with huge amounts of data are lacking in user-friendliness and design, and may even provide different crawl depths, index stats, and other valuable metrics for the same URLs.

So, if you’re serious about backlink analysis, it’s best to start using several of the mentioned tools and deciding on those that suit your needs most as you go along.

Diana Ford is a digital marketing specialist with writing expertise that spans across online marketing, SEO, social media, and blogging. She can be found on Twitter @diana_ford.

The post Five backlink analysis tools agencies should try out appeared first on Search Engine Watch.

Five backlink analysis tools agencies should try out

Written by: admin Date of published: . Posted in test

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore. 

Luckily, over the years, it has become easier to analyze and monitor backlinks thanks to a number of specialized tools available on the market.

Through the use of such tools, you can dissect any backlink profile and discover where the competitors reverse engineer their SEO strategy to generate new backlinks. Plus, you can find out what kind of content performs best for obtaining certain types of backlinks or social engagement.

This post focuses on five tools agencies can take advantage of to benchmark the link quality of their clients against competitors, keep an eye on specific backlinks, and discover opportunities to partner up with other websites to reach the set SEO goals.

1. SE Ranking

Backlink listing of SE Ranking

Source: SE Ranking

SE Ranking offers a complete range of tools designed to help you stay on top of your entire SEO workflow, including backlinks.

With the Backlink Checker tool, you can discover all incoming links to any website, regardless of whether it belongs to you, a client, or a competitor.

Along with the full list of backlinks, referring domains, and Do/NoFollow links, the tool provides data on the backlink’s status, specifies the anchor text, the date the link was last seen and added on, the destination URL, and the Domain Trust score. Plus, you can add filters to conveniently sort the data.

The entire list of backlinks can then be added to a website in a single click where the data can be further analyzed. That’s where the other backlink tool comes into play.

SE Ranking's Backlink checker tool

Source: SE Ranking

The Backlink Monitoring tool enables you to work closely with the backlinks that have been added to a website, and get daily reports on any changes. This is where all the day-to-day backlink management tasks are performed.

By connecting Google Search Console, the list of backlinks will constantly get updated automatically. Otherwise, you will have to use Backlink Checker every now and then to pull up an updated list of backlinks.

Furthermore, you can switch between tabs to get an overview of the backlinks, see all the anchor texts, and set up a Disavow file to signal to Google what backlinks you don’t want it to take into account when analyzing the reference weight of the website.

Now, in addition to the parameter data provided in the Backlink Checker tool, the Backlink Monitoring tool offers a lot more information on each backlink, such as Google Index Status, Moz DA, Referring IP, Country, External Links, Alexa rank, and Social shares. This data gives you a good grasp of the backlink profile at hand.

Besides providing an array of backlink parameter data by default, the Backlink Monitoring tool gives you an opportunity to specify additional information on each backlink via custom parameters that need to be filled out manually, such as Source, Price, Anchor type, Category, Backlink manager, Setting up dates, Validity period, and Notes. Doing so will give you a convenient way to go through large amounts of data.

All in all, the tool provides comprehensive data, the interface is very clean, modern, and definitely not an eye-ache to look at. On top of that, the white label feature along with automatic reporting makes it easy to communicate with clients.

What else comes with the package

  • Website audit
  • Keyword rank tracker
  • Keyword suggestion tool
  • Competitor research
  • Page changes monitoring
  • Social media management
  • Keyword Grouper
  • Lead generator
  • Search volume checker
  • Index status checker
  • Page changes monitoring
  • API

Pricing

It’s a paid tool (starting at $39/month) but it offers a free 14-day trial. The Enterprise package suitable for agencies is available for $189/month.

2. LinkMiner

Listing of backlinking opportunities in LinkMiner

If you’re looking for a backlink analysis tool that’s specifically designed to help you find backlink building opportunities, LinkMiner is the right solution for you.

Just like other backlink analysis tools, LinkMiner also enables you to check the backlinks of any imaginable site, including your clients’ and their competitors’. Naturally, it also has a lot of other useful features.

With LinkMiner, you can analyze up to 50 backlinks a day at no cost regardless of the access level. And when analyzing such backlinks, you can click any one to get an instant preview of that website along with the highlighted anchor text, referring website title and URL — and decide whether or not it makes sense to replicate the backlink.

Furthermore, the service automatically breaks backlinks down into groups based on their category like Q&A, blog, forum, making it easier to spot new backlink opportunities and tag your favorite backlinks for later use. LinkMiner also provides a number of third-party metrics such as Citation Flow, Trust Flow, Do/NoFollow attributes to help you evaluate a link’s strength.

The provided third-party metrics can be a great way of analyzing the backlinks and determining the most valuable ones. Plus, the system will notify you if any backlinks break or go missing, but it’ll be up to you to reclaim the link from the site owner.

As for LinkMiner in general, it has some flaws that are a result of the tool being too simple for experienced SEO specialists, but it’s great if you’re just starting out with building links, so be sure to give it a go.

What else comes with the package

LinkMiner is a part of the Mangools SEO suite which also includes:

  • KWFinder
  • SERPChecker
  • SERPWatcher

Pricing

It is a paid tool (starting at $44/month) but it offers a free 10-day trial. The Agency package is available for $79.90/month.

3. URL Profiler

Screenshot of bulk data listing that URL Profiler provides at a URL and domain level

URL Profiler is a powerful software-based SEO tool that can pull bulk data from sites at a domain and URL level. Considering the fact that there are plenty of SEO tools out there like Majestic, MozScape, Ahrefs, Google, MY Addr and Copyscape, to name a few, URL Profiler was designed to group such tools to provide comprehensive insights under one roof.

The tool can actually be used to perform a number of SEO tasks that include the audit of content, social media, and Google penalties, link prospecting, keyword rank tracking, and, most importantly, backlink analysis.

URL Profiler analyzes the quality of backlink profiles, allowing you to quickly go through a huge number of links by analyzing various data such as location, link type, and the anchor text for spamming and unnatural use of keywords.

Since there’s a lot of data to work within this tool, it is up to your knowledge and experience to select the metrics that you value most.

Once you fill everything out, the tool produces an Excel file with multiple sheets containing a detailed analysis of every specified URL. You can look at the link score together with its explanation, view a list of URLs on Google’s blacklist, automatically get the contact info of all the sites you want to reach out to, and a number of other metrics.

With the power of this data, you can make informed decisions regarding every single backlink. To facilitate data analysis, you can customize the settings and look at URL and domain data separately to have a clear grasp of why certain URLs rank higher.

To sum up, URL Profiler is a tool for advanced SEO professionals as there’s a learning curve newbies will have to go through. Moreover, if you’re already using a number of the biggest SEO tools on the market, then URL Profiler is a what you need as it puts everything in front of you in a single data-rich, but, unfortunately, boring interface.

What else comes with the package

  • Keyword tracking
  • Analytics
  • Data export
  • External integrations
  • Link tracking
  • Data import
  • Multi-user

Pricing

It is a paid tool (starting at $19.95 + VAT/month) but it does offer a free 14-day trial. The Agency package is available for $64.95/month.

4. Monitor Backlinks

Monitor Backlinks' dashboard that helps keep track of backlinks and Google keyword rankings

The name is an instant giveaway, but, either way, Monitor Backlinks was designed to help professionals check their and their competitors’ backlinks.

With this tool, you can find and keep track of backlinks, and Google keyword rankings on autopilot via email notifications. So, whenever a competitor successfully uses a keyword to obtain a new quality backlink, you’ll have a chance to act quickly and not let your clients fall behind.

Monitor Backlinks gives you an overview of your backlink profile, providing details on the domains that are helping your SEO efforts, and those that are not. Additionally, the tool sends out reports full of insights on the competition, highlighting what keyword resulted in a high Google rank, as well as backlink data. With data like that, all that’s required from you is to reverse engineer the process to devise a solution that works for your clients.

The tool is aimed at helping you build a strong backlink profile and come up with an SEO strategy to foster business and traffic growth. To help you achieve this, the tool is packed with the most critical SEO metrics that give you all the data you need in one neat interface.

The graph in the dashboard deserves a special mention. It allows you to measure keyword-based site traffic dynamics, as well as the efforts to build a healthier backlink profile. Such graphs provide information to clients that they can easily visually comprehend without doing any digging.

What else comes with the package

  • External link count
  • Backlink status
  • Import/Export
  • Bookmarklet
  • Expiration date
  • Disavow links export
  • Tags and notes

Pricing

It is a paid tool (starting at $24.90/month) that offers a free 30-day trial. For agencies, you can request a custom quote, if you want to control more than 10 domains ($187.43/month).

5. Mention

Monitoring and managing web and social media brand reputation in Mention

The last tool from this roundup is a web and social media brand reputation management and monitoring solution called Mention. Evidently, unlike the other tools described here, this one isn’t a backlink analysis tool per se.

In fact, we included it in the list because it can really help you get good topical backlinks by notifying you of all online mentions you’re interested in. Say someone is discussing a client’s brand, product, service, or content, but doesn’t link out — join in on the conversation and request that a link to the target website be added.

The tool can easily keep track of keyword-based mentions in over 40 languages across billions of sources online in real time. But what you want to be on the lookout for are articles that mentioned your client but did not link out to the site. Plus, the tool’s influencer discovery features can assist you in finding popular people who can help you get the word out.

Fortunately, you don’t have to do this work manually. Set up to receive daily email alerts of all mentions on that day, or, alternatively, get notified via the desktop/mobile app. Plus, you can get laser-precise results by filtering them by sentiment, location, and gender.

The best part for agencies is that all the data, reports, and mentions can be white-labeled with the client’s logo and sent to them automatically.

What else comes with the package

  • Filter out online resources you don’t want to track
  • Share alerts with clients and assign tasks to colleagues
  • Get notified about priority alerts
  • The service studies your behavior to hide irrelevant alerts

Pricing

It is a paid tool (starting at $29/month) but it has a free 14-day trial that allows you to track 500 mentions for 3 search terms. The Enterprise package is available for $600/month or even more.

Summing up

Although all of these tools aren’t free, they offer some type of cost-free trial. For this reason, we’d recommend trying them all out before choosing one solution for your backlink analysis and monitoring needs.

The bottom line is that you should consolidate the data from all these tools to get a clear picture of your clients’ and their competitors’ backlink profiles. Even some of these solutions with huge amounts of data are lacking in user-friendliness and design, and may even provide different crawl depths, index stats, and other valuable metrics for the same URLs.

So, if you’re serious about backlink analysis, it’s best to start using several of the mentioned tools and deciding on those that suit your needs most as you go along.

Diana Ford is a digital marketing specialist with writing expertise that spans across online marketing, SEO, social media, and blogging. She can be found on Twitter @diana_ford.

The post Five backlink analysis tools agencies should try out appeared first on Search Engine Watch.

Five backlink analysis tools agencies should try out

Written by: admin Date of published: . Posted in test

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore. 

Luckily, over the years, it has become easier to analyze and monitor backlinks thanks to a number of specialized tools available on the market.

Through the use of such tools, you can dissect any backlink profile and discover where the competitors reverse engineer their SEO strategy to generate new backlinks. Plus, you can find out what kind of content performs best for obtaining certain types of backlinks or social engagement.

This post focuses on five tools agencies can take advantage of to benchmark the link quality of their clients against competitors, keep an eye on specific backlinks, and discover opportunities to partner up with other websites to reach the set SEO goals.

1. SE Ranking

Backlink listing of SE Ranking

Source: SE Ranking

SE Ranking offers a complete range of tools designed to help you stay on top of your entire SEO workflow, including backlinks.

With the Backlink Checker tool, you can discover all incoming links to any website, regardless of whether it belongs to you, a client, or a competitor.

Along with the full list of backlinks, referring domains, and Do/NoFollow links, the tool provides data on the backlink’s status, specifies the anchor text, the date the link was last seen and added on, the destination URL, and the Domain Trust score. Plus, you can add filters to conveniently sort the data.

The entire list of backlinks can then be added to a website in a single click where the data can be further analyzed. That’s where the other backlink tool comes into play.

SE Ranking's Backlink checker tool

Source: SE Ranking

The Backlink Monitoring tool enables you to work closely with the backlinks that have been added to a website, and get daily reports on any changes. This is where all the day-to-day backlink management tasks are performed.

By connecting Google Search Console, the list of backlinks will constantly get updated automatically. Otherwise, you will have to use Backlink Checker every now and then to pull up an updated list of backlinks.

Furthermore, you can switch between tabs to get an overview of the backlinks, see all the anchor texts, and set up a Disavow file to signal to Google what backlinks you don’t want it to take into account when analyzing the reference weight of the website.

Now, in addition to the parameter data provided in the Backlink Checker tool, the Backlink Monitoring tool offers a lot more information on each backlink, such as Google Index Status, Moz DA, Referring IP, Country, External Links, Alexa rank, and Social shares. This data gives you a good grasp of the backlink profile at hand.

Besides providing an array of backlink parameter data by default, the Backlink Monitoring tool gives you an opportunity to specify additional information on each backlink via custom parameters that need to be filled out manually, such as Source, Price, Anchor type, Category, Backlink manager, Setting up dates, Validity period, and Notes. Doing so will give you a convenient way to go through large amounts of data.

All in all, the tool provides comprehensive data, the interface is very clean, modern, and definitely not an eye-ache to look at. On top of that, the white label feature along with automatic reporting makes it easy to communicate with clients.

What else comes with the package

  • Website audit
  • Keyword rank tracker
  • Keyword suggestion tool
  • Competitor research
  • Page changes monitoring
  • Social media management
  • Keyword Grouper
  • Lead generator
  • Search volume checker
  • Index status checker
  • Page changes monitoring
  • API

Pricing

It’s a paid tool (starting at $39/month) but it offers a free 14-day trial. The Enterprise package suitable for agencies is available for $189/month.

2. LinkMiner

Listing of backlinking opportunities in LinkMiner

If you’re looking for a backlink analysis tool that’s specifically designed to help you find backlink building opportunities, LinkMiner is the right solution for you.

Just like other backlink analysis tools, LinkMiner also enables you to check the backlinks of any imaginable site, including your clients’ and their competitors’. Naturally, it also has a lot of other useful features.

With LinkMiner, you can analyze up to 50 backlinks a day at no cost regardless of the access level. And when analyzing such backlinks, you can click any one to get an instant preview of that website along with the highlighted anchor text, referring website title and URL — and decide whether or not it makes sense to replicate the backlink.

Furthermore, the service automatically breaks backlinks down into groups based on their category like Q&A, blog, forum, making it easier to spot new backlink opportunities and tag your favorite backlinks for later use. LinkMiner also provides a number of third-party metrics such as Citation Flow, Trust Flow, Do/NoFollow attributes to help you evaluate a link’s strength.

The provided third-party metrics can be a great way of analyzing the backlinks and determining the most valuable ones. Plus, the system will notify you if any backlinks break or go missing, but it’ll be up to you to reclaim the link from the site owner.

As for LinkMiner in general, it has some flaws that are a result of the tool being too simple for experienced SEO specialists, but it’s great if you’re just starting out with building links, so be sure to give it a go.

What else comes with the package

LinkMiner is a part of the Mangools SEO suite which also includes:

  • KWFinder
  • SERPChecker
  • SERPWatcher

Pricing

It is a paid tool (starting at $44/month) but it offers a free 10-day trial. The Agency package is available for $79.90/month.

3. URL Profiler

Screenshot of bulk data listing that URL Profiler provides at a URL and domain level

URL Profiler is a powerful software-based SEO tool that can pull bulk data from sites at a domain and URL level. Considering the fact that there are plenty of SEO tools out there like Majestic, MozScape, Ahrefs, Google, MY Addr and Copyscape, to name a few, URL Profiler was designed to group such tools to provide comprehensive insights under one roof.

The tool can actually be used to perform a number of SEO tasks that include the audit of content, social media, and Google penalties, link prospecting, keyword rank tracking, and, most importantly, backlink analysis.

URL Profiler analyzes the quality of backlink profiles, allowing you to quickly go through a huge number of links by analyzing various data such as location, link type, and the anchor text for spamming and unnatural use of keywords.

Since there’s a lot of data to work within this tool, it is up to your knowledge and experience to select the metrics that you value most.

Once you fill everything out, the tool produces an Excel file with multiple sheets containing a detailed analysis of every specified URL. You can look at the link score together with its explanation, view a list of URLs on Google’s blacklist, automatically get the contact info of all the sites you want to reach out to, and a number of other metrics.

With the power of this data, you can make informed decisions regarding every single backlink. To facilitate data analysis, you can customize the settings and look at URL and domain data separately to have a clear grasp of why certain URLs rank higher.

To sum up, URL Profiler is a tool for advanced SEO professionals as there’s a learning curve newbies will have to go through. Moreover, if you’re already using a number of the biggest SEO tools on the market, then URL Profiler is a what you need as it puts everything in front of you in a single data-rich, but, unfortunately, boring interface.

What else comes with the package

  • Keyword tracking
  • Analytics
  • Data export
  • External integrations
  • Link tracking
  • Data import
  • Multi-user

Pricing

It is a paid tool (starting at $19.95 + VAT/month) but it does offer a free 14-day trial. The Agency package is available for $64.95/month.

4. Monitor Backlinks

Monitor Backlinks' dashboard that helps keep track of backlinks and Google keyword rankings

The name is an instant giveaway, but, either way, Monitor Backlinks was designed to help professionals check their and their competitors’ backlinks.

With this tool, you can find and keep track of backlinks, and Google keyword rankings on autopilot via email notifications. So, whenever a competitor successfully uses a keyword to obtain a new quality backlink, you’ll have a chance to act quickly and not let your clients fall behind.

Monitor Backlinks gives you an overview of your backlink profile, providing details on the domains that are helping your SEO efforts, and those that are not. Additionally, the tool sends out reports full of insights on the competition, highlighting what keyword resulted in a high Google rank, as well as backlink data. With data like that, all that’s required from you is to reverse engineer the process to devise a solution that works for your clients.

The tool is aimed at helping you build a strong backlink profile and come up with an SEO strategy to foster business and traffic growth. To help you achieve this, the tool is packed with the most critical SEO metrics that give you all the data you need in one neat interface.

The graph in the dashboard deserves a special mention. It allows you to measure keyword-based site traffic dynamics, as well as the efforts to build a healthier backlink profile. Such graphs provide information to clients that they can easily visually comprehend without doing any digging.

What else comes with the package

  • External link count
  • Backlink status
  • Import/Export
  • Bookmarklet
  • Expiration date
  • Disavow links export
  • Tags and notes

Pricing

It is a paid tool (starting at $24.90/month) that offers a free 30-day trial. For agencies, you can request a custom quote, if you want to control more than 10 domains ($187.43/month).

5. Mention

Monitoring and managing web and social media brand reputation in Mention

The last tool from this roundup is a web and social media brand reputation management and monitoring solution called Mention. Evidently, unlike the other tools described here, this one isn’t a backlink analysis tool per se.

In fact, we included it in the list because it can really help you get good topical backlinks by notifying you of all online mentions you’re interested in. Say someone is discussing a client’s brand, product, service, or content, but doesn’t link out — join in on the conversation and request that a link to the target website be added.

The tool can easily keep track of keyword-based mentions in over 40 languages across billions of sources online in real time. But what you want to be on the lookout for are articles that mentioned your client but did not link out to the site. Plus, the tool’s influencer discovery features can assist you in finding popular people who can help you get the word out.

Fortunately, you don’t have to do this work manually. Set up to receive daily email alerts of all mentions on that day, or, alternatively, get notified via the desktop/mobile app. Plus, you can get laser-precise results by filtering them by sentiment, location, and gender.

The best part for agencies is that all the data, reports, and mentions can be white-labeled with the client’s logo and sent to them automatically.

What else comes with the package

  • Filter out online resources you don’t want to track
  • Share alerts with clients and assign tasks to colleagues
  • Get notified about priority alerts
  • The service studies your behavior to hide irrelevant alerts

Pricing

It is a paid tool (starting at $29/month) but it has a free 14-day trial that allows you to track 500 mentions for 3 search terms. The Enterprise package is available for $600/month or even more.

Summing up

Although all of these tools aren’t free, they offer some type of cost-free trial. For this reason, we’d recommend trying them all out before choosing one solution for your backlink analysis and monitoring needs.

The bottom line is that you should consolidate the data from all these tools to get a clear picture of your clients’ and their competitors’ backlink profiles. Even some of these solutions with huge amounts of data are lacking in user-friendliness and design, and may even provide different crawl depths, index stats, and other valuable metrics for the same URLs.

So, if you’re serious about backlink analysis, it’s best to start using several of the mentioned tools and deciding on those that suit your needs most as you go along.

Diana Ford is a digital marketing specialist with writing expertise that spans across online marketing, SEO, social media, and blogging. She can be found on Twitter @diana_ford.

The post Five backlink analysis tools agencies should try out appeared first on Search Engine Watch.

7 Ultimate Solutions to Reduce Shopping Cart Abandonment

Written by: admin Date of published: . Posted in test

Online sellers are facing an abandonment crisis. According to a report from Barilliance, 78% of online shoppers leave a website without checking out, a number that has been increasing over the past five years. The rate is even higher on mobile devices, with nearly 85% of carts left abandoned, a figure that is truly shocking considering the fact that mobile consumerism is on the rise. 

While there are certainly some valid reasons behind an abandoned cart, many online retailers are guilty of major e-commerce mistakes that are killing conversions. 

Let’s discuss seven of the top reasons for abandonment, along with logical and effective solutions that can help to grow conversion rates. 

1. Problem: Hidden Costs 

The previously mentioned report from Barilliance also found that the number one reason why customers abandoned their orders was due to unexpected costs, such as additional shipping expenses, extra taxes, or handling fees. Not knowing your actual total until the last checkout page can be quite shocking and this sudden surprise could cause the customer to rethink their purchase. 

Instead of displaying the final price on the last checkout page right before confirmation, it is best to keep this number calculated from the very beginning. Also, be sure to clearly display all shipping rates and offer several options to help keep costs to a minimum. 

2. Problem: Cold Feet Consumers 

Most first-time customers tend to approach online retailers with a little bit of skepticism. Unfortunately, many shoppers have had bad experiences with online businesses, ranging from receiving a product that didn’t match up to their expectations to having their private information sold or stolen.

Typically, these apprehensions will be strongest the moment that the customer is faced with a final decision to purchase. Therefore, you must do all that you can to build a sense of trust and confidence with customers throughout their interactions with your website. 

One of the best ways to do this is through customer reviews. Studies have found that consumers trust a business more after reading several reviews from previous customers. Be sure that you are gathering highly detailed feedback to paint a full picture. These customer reviews of Trustpilot are a great example. Reviewers are asked to share the pros and cons of their experience and offer advice to new customers. This kind of review content is super transparent and gives skeptical customers the information they need for a confident purchasing decision.

3. Problem: Site forcing to create an account first

Barilliance’s report also found that 22% of customers will abandon their cart if they are forced to create a user account. Ultimately, many customers view this as a time-consuming and unnecessary step, especially if they have no intentions of buying from your online store again. 

The solution to this abandonment trigger is to offer enticing incentives that make the process of creating an account worthwhile. The benefits this process offers to the retailer are quite obvious: it helps create a database of customer information for easier targeting. 

But what does it offer the customer?

Create some exciting perks that come along with a customer account, such as birthday gifts, loyalty points, or even better customization. For instance, the clothing retailer Madewell uses personalization as a major incentive for account creation, along with discounts and free shipping.

4. Problem: Out of Stock 

Obviously, an item going out of stock during the time a customer spends browsing on your website is going to be frustrating. Unfortunately, this issue is fairly out of your hands as a retailer, but there are some steps you can take to make this issue less frequent. 

One solution here is to warn customers that a product is low in stock. Some websites will even display a countdown to how many are left in inventory to spur a quicker checkout.

Another solution here is, of course, better inventory management. Some online retailers are using AI and machine learning technology to predict upswings in demand to restock inventory accordingly. Preparing for influxes of purchases ahead of time can help you avoid the problem altogether.

5. Problem: Complicated Checkout Process

The more steps and fill-in boxes that a customer needs to complete before they buy, the lower the chance that they will make it all the way through to the end. The nature of online shopping thrives on impulse buys and convenience. The reason that many customers prefer to shop online is because it is much easier than going to a store; therefore, the checkout process should be just as easy as it would at a brick and mortar location. 

Try to remove any unnecessary steps or offer smart tools to make things simpler. For instance, using an auto-filter that enters the customer’s shipping city and state based on their zip code saves just a few seconds, but it offers the kind of convenience that customers want. Another useful tool here is multiple payment options. Allowing customers to use Apple Pay or Samsung Pay means that they don’t have to manually enter their credit card information every time. Some retailers, like Tiffany & Co., use smart technology through the phone’s camera lens to scan a credit card and auto-populate the numbers for faster payment processing.

Keep in mind, every extra step in the checkout process is a chance for the customer to reconsider their decision to buy. 

6. Problem: Unsatisfactory Return Policy

Anticipation of future issues can be another reason why customers abandon their cart before making a final purchase. If they get the sense that returning or exchanging a product is going to be a big hassle, they may just avoid the situation altogether by looking for a different seller.

Offering a great return policy can be tricky and difficult, especially for smaller online organizations. It may not be possible to compete with giants like Amazon that offer free shipping and unlimited returns. 

For example, you might not be able to offer returns on clearance items. Make sure that this fact is extremely clear before the customer checks out by displaying a note on the shopping cart page. 

Furthermore, whatever your return policy is, it should be extremely clear and understandable so customers are not faced with any unexpected issues.

7. Problem: Security Concerns

With the increasing number of data breaches that are occurring every year, it is no wonder that today’s consumers are increasingly worried about the safety of their private information. If a customer has any qualms about your website’s data security, it will almost certainly cause them to leave without a full conversion. In fact, according to one study, one-third of online shoppers admit they have decided to abandon their cart because they were worried about the safety of their payment information. 

Obviously, the clear solution is to integrate safety systems that use proper encryption techniques to prevent data hacking. However, simply using these systems is not enough to dispel this worry from all of your customers. The study mentioned above also found that nearly 70% of consumers actively look for signs that a website is secure before they make a purchase. Therefore, your website must clearly display the tools that it has in place and explain all of the measures it takes to ensure safe transactions. 

On the checkout page, it should be clear you offer SSL encryption, along with any other safety measures. If your business has been awarded any certifications or utilizes multiple security tools, display these symbols (known as trust badges) to reduce concerns.

Conclusion

There are plenty of objections that customers come up with to avoid making a final purchasing decision. You need to prioritize your process to reduce abandonment and combat concerns with smart approaches and tools. Ultimately, your online store should give customers peace of mind and fewer reasons to leave before checking out.


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Jaykishan Panchal is an SEO & Content Marketing Manager at E2M Solutions Inc and implements cutting edge SEO strategies to help businesses strengthen their online presence. Apart from helping small and big businesses, he loves to jot down valuable resources for Entrepreneurs, Startups, Technology Geeks.

The post 7 Ultimate Solutions to Reduce Shopping Cart Abandonment appeared first on SiteProNews.

Navigating Seasonality while Keeping Cash Flow Healthy

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Ask five people how seasonality affects their business and you’ll get five different answers. From a tourism business in the summer to a retailer during the holidays, every business has to deal with seasonal ups and downs and the cash flow challenges that come with them.

As Kabbage customers explain, managing seasonal impact on revenue requires preparation – and if possible, alternate ways to bring money in the door.

Launching new services for traditionally slow seasons

In the winter, homeowners don’t do much landscaping. At the end of the year, Carson Browning, owner of ITM Landscapes in Jackson, Georgia, shifts to maintenance services. He recently added a crew that only handles landscape maintenance, such as pruning plants, repairing patios and cleaning stonework.

“That’s good cash flow in the winter when installations are slow,” Carson says. “As we tell our customers, if you’re hiring us to transform your property, then you should trust us to take care of it forever.” If cash flow runs low in the winter, he uses a Kabbage line of credit to pay for supplies and salaries.   

Like Carson, Joe Lanzi, the owner of Always Positive Group in Sicklerville, N.J., generates income in the slow months with testing innovative business ideas. For Lanzi’s home improvement expos, winter and spring are peak seasons, while summer is sleepy.

To even out cash flow, he recently decided to stage some summer home expos on the New Jersey shore, aimed at vacation homeowners. “The new shows will help me with cash flow in the summer when I don’t usually have much,” says Joe.

Taking advantage of football season’s downtime

For Jason Sheetz, owner of Atlanta-area restaurant group Succulent Hospitality, football has the biggest effect on business. His restaurants are busy in the spring and summer, but get quiet in the fall and winter — especially when the beloved Georgia Bulldogs are playing. 

“If you’re not a straight-up sports bar with wings, burgers and beer, it’s tough to bring in customers,” says Jason, whose two restaurants, Hammocks Trading Company and Under the Cork Tree, focus on seafood and tapas respectively. The pattern is so predictable that Jason plans for it. “It’s like clockwork. As soon as the championships are over, our business picks right up,” he says.

Jason takes advantage of the downtime to spruce up the restaurants for the region’s balmy spring and summer weather when customers flock to the patios. “We invest money in painting, buying new chairs and umbrellas, and doing some landscaping,” says Jason. These are tasks that are easier to do when the restaurants aren’t crowded.

Jason also invests in people during the quiet seasons, even though it costs money to pay servers and chefs when the restaurants aren’t very busy. “We’re very chef-driven; we’re not fast food,” he says. “When people fall in love with the lamb ribs at Under the Cork Tree, you need to keep people who can execute on that.” To retain talent, Jason uses his Kabbage line of credit to cover the cost of salaries for experienced staff.

To bring in more revenue year-round, Jason recently launched three new delivery-only businesses, selling meat dishes, burgers and grain bowls. “Maybe only 20 percent of people in our market like to go out to full-service restaurants – but 100 percent of people have to eat,” Jason says. “So with delivery, we can appeal to a larger audience.”

It’s clear that diverse sources of revenue help businesses weather seasonal changes in income – as does the availability of a line of credit to cover costs. As Jason, Joe and Carson know, managing cash flow is a necessary skill for business success.


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Aditya Narula is Head of Customer Success at Kabbage.

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