Boost SEO teamwork through unexpected collaborations

Written by: admin Date of published: . Posted in test

SEO plays a role in the success of most online businesses, but it’s kept in a silo. SEO focuses on organic traffic online, while other strategies operate independently around it. What happens when you break down the silos and start working SEO into other company functions?

The ‘Rule of 7‘ suggests that people need to see your messages at least seven times before they start to take notice of your brand. By combining your SEO efforts with ongoing marketing, advertising, and other activities, you can start to accelerate the number of times and channels by which people are seeing your messaging.

SEM collaborations

SEO and SEM are really just two sides to the same coin. SEO focuses specifically on monitoring and improving organic traffic to your website while SEM has a broad focus on improving conversions through mostly paid strategies. Many companies consider these two activities different enough to keep them separate, a strategy that makes sense when you look at the individual functions that differ from SEO and SEM.

However, when SEO and SEM are collaborating, you can often get better results for both departments. Both activities rely heavily on targeting keywords to draw in more people. By sharing keyword data and insights, both departments can work on targeting and optimizing for the best keywords and phrases, creating a more unified approach that puts content and ads in front of the same audience consistently.

When a website is well optimized, it can improve the results of SEM campaigns. Good SEO practices help Google and other search engines to consider your site as a legitimate source of information. This is good for your organic search placement, but also for your ad placements since search engines are more likely to promote more credible websites.

SEM is also vital during the early stages of an SEO campaign. By using PPC ads as you work on your SEO for a new website, you can start getting more traffic and legitimacy that may speed up your long-term SEO results and help you reach your goals faster.

CRM collaborations

If you’re using a CRM (customer relationship management) software, you can have a powerful impact on your SEO by utilizing the system to complement ongoing SEO activities. The three most distinct benefits of this collaboration are:

1. Insights about other companies your customers use

CRM systems can help point you toward other services or companies that your customers engage with on a regular basis. With this knowledge, you can approach those companies for guest posts or content collaborations. You’re more likely to get a “yes” if you can show the other company how your customers are related and the value you can offer that’s complementary to what they already offer.

The more relevant, high-quality links you’re getting, the better the results you can expect from your link building strategy.

2. Keyword insights related to holistic customer experiences

SEO analytics are great for showing you where customers can from and which keywords they searched to find you. But what happens if that customer took an unconventional journey?

CRM software is better at tracking the full customer journey, allowing you to gain some insight into the circumstances that brought a person to your website. You’ll be able to see when and where they engaged with you, along with keywords and phrases that may have influenced them along the way.

3. Unified content on all platforms

CRM systems let you see what’s going on all around so you can see how well your messages are mashing up. Whether you’re hosting expert webinar presentations, publishing a series of blogs about a relevant topic, or posting short social media videos, you’ll be able to see how these things are impacting your customers positively or negatively.

Having more data is necessary for successful SEO. You need to know what’s working, where, and why. CRM lets your SEO team draw from more complete data while ensuring that every outgoing message lines up with your ongoing SEO strategy.

SMM collaborations

If you’re not already combining SEO and social media marketing (SMM) activities, it’s time to catch up. Social media isn’t a good place to worry about keywords and typical SEO strategies, but it’s a very complimentary service that can drive a large amount of traffic to your website directly or to the search engine to look for you.

Messaging and brand voice displayed on social media should match that on other platforms and throughout your content marketing. Social media is a unique platform that’s more informal and comfortable for people wanting to interact with your business. While SMM doesn’t directly impact your rankings, it has an enormous indirect benefit and helps get your content in front of more people, resulting in more backlinks, more engagement, and higher traffic numbers overall.

Give your SMM team guidelines about how to effectively promote your SEO optimized content. SEO teams should make it incredibly easy to share content on social media (high-quality images, easy quotes or snippets, and the works). They should include social media features integrated into the website itself, while SMM teams should put in the work to make sure SEO content is getting out in front of their audience when it’s appropriate. In this way, both teams can help each other succeed.

Marketing collaborations

Traditional marketing has very little overlap with SEO. Since traditional marketing is more concerned with marketing that makes sense in the real world, rather than on the internet, it’s a completely different type of marketing. However, there is an important point of overlap that shouldn’t be ignored. Both marketing and SEO work with specific customer data, refining your brand messages and outreach based on who and how you’re reaching the most people.

Marketing is concerned with knowing as much about your customers or potential customers as possible. If you have a marketing focus that’s not exclusively limited to online marketing, it’s still important to combine these two departments to allow them to share their data back and forth.

The goal of collaborating

At the end of the day, you want to present a unified brand image that gives people the right impressions no matter how they access your brand. Your messaging may vary from platform to platform, but your brand voice should always be the same. All your teams should be working together to reach the same broad company goals and milestones.

When you start from the top and work your SEO strategy into every facet of your business, it’s easier to accomplish or even surpass your goals.

The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch.

Reasons Why TikTok is the Next Big Thing in SMM

Written by: admin Date of published: . Posted in test

In 2016, the ByteDance company created a new app TikTok, which is also circulating within the Chinese market, known as Douyin. In only one year, this app had a remarkable hundred million active users per month. It was a huge success for ByteDance, so they launched an international version. Shortly after being launched, ByteDance acquired Musical.ly and kept on growing. They were able to create an overlarge community and are moving forward towards enormous levels.

The platform essentially allows people to view videos that are short and under 15 seconds long. Users can browse through as many videos as they want and can also create a profile. It allows people to follow other users and post their own videos. A lot of people compare this app to the now-defunct Vine and Snapchat. One of the most common types of videos that can be viewed on the platform is the lip-syncing video. Many users like to sing along to songs that have been included within this app. However, some videos are related to parkour, dancing, magic tricks, fails, challenges, and more.

Lightning Speed Growth

This app has been one of the fastest-growing in the world regarding the number of users and popularity increase. It is also one of the very few apps, which have proven success both in China and abroad. Soon after its launch in 2017, the app was downloaded over 600 million times in 2018. These statistics have made it the fourth most commonly downloaded non-gaming app. This news has brought the world on board with the TikTok app.

What Is so Special About It?

If you look at all its features: lip-syncing, short videos, filters – haven’t we seen all of these things before? Most of TikTok’s features aren’t anything new; however, the way they have been brought together and offered to their users is something quite spectacular and unique. Unlike a lot of their predecessors in the short video niche, TikTok has incorporated many features that make it easier to create content.

With a lot of other platforms, users can simply consume the content and have very little interaction with the platform itself. TikTok has done great things by providing music clips, editing tools, filters, sound effects, and much more for users to customize videos. They have also made it very simple to create short and high-quality video clips.

The challenge function implemented by TikTok provides an incentive for every user to create their own unique video. They release challenges regularly that any user can take part in. It also encourages popular people to accept and complete these challenges. This is all tied together with the functionality of hashtags, which give users additional substance to participate.

All of the users are enticed to engage in platform features rather than just observing them. A study of TikTok users in 2018 showed that 77% outlined their motivation for using the platform — which was to make funny videos. Think about how powerful this tool could be for social media marketing. This is something that numerous brands can use to entice people to make purchases. Ever since the launch, many brands on TikTok have been increasing their conversions and metrics by posting and sponsoring various videos.

The Performance of the Platform Since Its Launch

TikTok has indeed become one of the most popular apps in China, plus its appeal has increased all over the world. It is fair to say that TikTok has done incredibly well given the timespan. The platform was only launched in 2016, and since then, it has had over 500 million active users per month. This has made it one of the largest social media platforms worldwide. All sorts of companies all over the world have been jumping on the bandwagon, using this wonderful place for Social Media Marketing needs, mainly due to the extensive reach available.

Growth and the Opportunity for Marketing

TikTok has had enormous success, having brought in revenues of almost 500 million yuan ever since it started selling virtual coins in 2019. The most surprising thing about this is that a lot of income comes from United States users. It shows that TikTok marketing strategies can be employed by companies worldwide. ByteDance has had to spend around 15 million RMB a day on overseas traffic acquisition, but it seems to have paid off and is boosting the number of users daily.

One can see how important the platform is for businesses, with over 11,000 businesses applying for “verified organization accounts” on TikTok. Everybody is trying to get in on the action, and in China, the largest brands have been running successful marketing campaigns for many years. Even though this is a relatively young platform, most marketing experts have predicted that the amount of money spent on TikTok marketing worldwide is going to increase over time.

Conclusion

Tiktok digital marketing strategies are promising for many companies who wish to exploit their platform’s large audience. As more and more businesses purchase verified accounts and the number of users grows on a daily basis, Tiktok is a platform that every company can tap into with their marketing strategy. This small player is growing to be a major one.


avatar

Randolph Bunnell is an experienced copywriter and marketing consultant. He has a deep knowledge of digital marketing and SEO. Randolph works as an editor at the blog about a workout tips SteroidSalesGuide and regularly contributes to various blogs and online magazines dedicated to digital marketing and IT.

The post Reasons Why TikTok is the Next Big Thing in SMM appeared first on SiteProNews.

Reasons Why TikTok is the Next Big Thing in SMM

Written by: admin Date of published: . Posted in test

In 2016, the ByteDance company created a new app TikTok, which is also circulating within the Chinese market, known as Douyin. In only one year, this app had a remarkable hundred million active users per month. It was a huge success for ByteDance, so they launched an international version. Shortly after being launched, ByteDance acquired Musical.ly and kept on growing. They were able to create an overlarge community and are moving forward towards enormous levels.

The platform essentially allows people to view videos that are short and under 15 seconds long. Users can browse through as many videos as they want and can also create a profile. It allows people to follow other users and post their own videos. A lot of people compare this app to the now-defunct Vine and Snapchat. One of the most common types of videos that can be viewed on the platform is the lip-syncing video. Many users like to sing along to songs that have been included within this app. However, some videos are related to parkour, dancing, magic tricks, fails, challenges, and more.

Lightning Speed Growth

This app has been one of the fastest-growing in the world regarding the number of users and popularity increase. It is also one of the very few apps, which have proven success both in China and abroad. Soon after its launch in 2017, the app was downloaded over 600 million times in 2018. These statistics have made it the fourth most commonly downloaded non-gaming app. This news has brought the world on board with the TikTok app.

What Is so Special About It?

If you look at all its features: lip-syncing, short videos, filters – haven’t we seen all of these things before? Most of TikTok’s features aren’t anything new; however, the way they have been brought together and offered to their users is something quite spectacular and unique. Unlike a lot of their predecessors in the short video niche, TikTok has incorporated many features that make it easier to create content.

With a lot of other platforms, users can simply consume the content and have very little interaction with the platform itself. TikTok has done great things by providing music clips, editing tools, filters, sound effects, and much more for users to customize videos. They have also made it very simple to create short and high-quality video clips.

The challenge function implemented by TikTok provides an incentive for every user to create their own unique video. They release challenges regularly that any user can take part in. It also encourages popular people to accept and complete these challenges. This is all tied together with the functionality of hashtags, which give users additional substance to participate.

All of the users are enticed to engage in platform features rather than just observing them. A study of TikTok users in 2018 showed that 77% outlined their motivation for using the platform — which was to make funny videos. Think about how powerful this tool could be for social media marketing. This is something that numerous brands can use to entice people to make purchases. Ever since the launch, many brands on TikTok have been increasing their conversions and metrics by posting and sponsoring various videos.

The Performance of the Platform Since Its Launch

TikTok has indeed become one of the most popular apps in China, plus its appeal has increased all over the world. It is fair to say that TikTok has done incredibly well given the timespan. The platform was only launched in 2016, and since then, it has had over 500 million active users per month. This has made it one of the largest social media platforms worldwide. All sorts of companies all over the world have been jumping on the bandwagon, using this wonderful place for Social Media Marketing needs, mainly due to the extensive reach available.

Growth and the Opportunity for Marketing

TikTok has had enormous success, having brought in revenues of almost 500 million yuan ever since it started selling virtual coins in 2019. The most surprising thing about this is that a lot of income comes from United States users. It shows that TikTok marketing strategies can be employed by companies worldwide. ByteDance has had to spend around 15 million RMB a day on overseas traffic acquisition, but it seems to have paid off and is boosting the number of users daily.

One can see how important the platform is for businesses, with over 11,000 businesses applying for “verified organization accounts” on TikTok. Everybody is trying to get in on the action, and in China, the largest brands have been running successful marketing campaigns for many years. Even though this is a relatively young platform, most marketing experts have predicted that the amount of money spent on TikTok marketing worldwide is going to increase over time.

Conclusion

Tiktok digital marketing strategies are promising for many companies who wish to exploit their platform’s large audience. As more and more businesses purchase verified accounts and the number of users grows on a daily basis, Tiktok is a platform that every company can tap into with their marketing strategy. This small player is growing to be a major one.


avatar

Randolph Bunnell is an experienced copywriter and marketing consultant. He has a deep knowledge of digital marketing and SEO. Randolph works as an editor at the blog about a workout tips SteroidSalesGuide and regularly contributes to various blogs and online magazines dedicated to digital marketing and IT.

The post Reasons Why TikTok is the Next Big Thing in SMM appeared first on SiteProNews.

How to Upload Themes and Plugins on WordPress.com

Written by: admin Date of published: . Posted in test

Back in the day, if you chose to use WordPress.com for your business, you could not upload themes and plugins to customize your website. Since then, this policy has been replaced with a new one that allows individuals to upload or install custom themes or plugins. 

This is great news for individuals who are looking to personalize their business website or want to add loads of plugins that could facilitate a connection between their website and other communication tools. In whatever ways you are willing to personalize your WordPress.com website, here are some easy instructions to help you achieve desired effects. 

Uploading Themes and Plugins on WordPress.com 

Uploading themes or plugins sounds like a fun opportunity to customize your personal internet space. The only downside to this opportunity is that it is a paid feature and can only be utilized by people who have signed up for the WordPress business account. To get started, you will need to pay $24.92 every month to keep your business account functional. Before you say anything, keep in mind that this is a small price to pay for getting all the customization you need!

Once you are done with that with, you can carry on with the next steps:

1. Choosing the Right Themes and Plugins

When it comes to themes or plugins, you have two options to follow. You can either purchase themes or plugins from trusted third parties or you can create your own themes or plugins. Unless you are fluent in coding and programming, we would suggest you buy from third parties since they are better at understanding the industry and have better support. 

Once you finalize any theme or plugin, there are certain things you need to be aware of. When it comes to themes, you will need to acquire the file to .zip. If you are opting with custom themes, make sure to convert the files to .zip.

With plugins, you will need to figure out whether it is compatible with your WordPress.com website or not. If purchasing from external vendors, you need to check the ‘last updated’ section of the plugins. Going through this piece of information will give you a pretty good idea of how frequently the plugins are being updated by its creators. Stay clear of anything that has not been updated in the past three or more weeks. The same goes for themes from third parties.

That said, if the WordPress’ free theme templates do not appease you or the third-party plugins fail to meet your website’s requirements, you can hire any software development company to fulfill your needs. It may end up being a costly option; however, it will provide you with a lot of customization opportunities that you may lack in the existing themes or plugins. 

2. Uploading the Content

Now comes the part where you upload your selection. To proceed, go to your designated dashboard and spot ‘Add’ option on the left-hand side. Upon clicking, the said resources will be uploaded to your WordPress.com website without any issue. 

But before you get on with it, there are a few things that need your attention. First of all, you need to go through the documentation or user agreement that comes with additional plugins or themes. This is to make sure that you know what you are getting yourself into. Also, this step is necessary since it enlists all the uses you will get out of the plugins/themes once you install them. 

Secondly, test every new addition separately. If you want to work with multiple themes and plugins, the best approach would be to install one thing at a time and test them out individually. Keep doing this until all your themes or plugins have been uploaded and tested out. In this way, you will be able to single out any problematic resource or any plugin/theme that fails to perform according to your expectations. 

Lastly, when uploading and testing out new features, it is better to deactivate any previously installed plugins or themes before uploading a new one. This will provide you with a better testing experience. If possible, have your tech-savvy friends around you during the testing phase since some custom plugins may disrupt your settings or even break your WordPress.com website. 

3. Customization and Setups 

Using plugins or themes in their original state is an amateurish move. So, you may have to tweak some settings to unleash their full potential. To do so, start by putting your WordPress.com website in the maintenance mode. Then, carry on with your modifications and once you are satisfied with the final product, you can remove your WordPress.com website from  maintenance mode and launch your website to put plugins and themes into play. 

You may have to perform additional steps when you are dealing with custom themes or plugins. Since every custom product is different from one another, it is better to go through the instructions provided with the custom product to finish setting them up. If you cannot find any additional instruction manual or you are not sure how to set up a custom theme/plugin, we recommend getting in touch with the plugins/theme’s support department.  

For custom themes, you can explore additional setup settings in the Customizer section. From your WordPress.com website, open My Site and click on Design. From there, locate the Customize option and adjust the settings according to your heart’s desire. For detailed instructions on uploading and setting up custom themes, please refer to this article. 

Wrapping Up 

Uploading themes or plugins from external sources is a fun way of personalizing your website. 

However, doing so is not easy since you need to follow instructions, convert files, not to mention installing, setting up and running your finished product. Even with this last step, you are not truly finished since certain custom themes or plugins require additional steps before being launched completely. 

Considering the thorough nature of this process, we have enlisted a few yet detailed steps that will clear up any confusion for you. We hope this article will help you in setting up your themes or such plugins that can maximize the functionality of your WordPress.com website. 


avatar

Nouman is a digital marketing expert from Dynamologic Solutions for many years. He considers bringing all the keywords to the top of his duty and constantly strives hard to achieve the best result. He is also fond of writing interesting blogs on SEO & digital marketing related topics.

The post How to Upload Themes and Plugins on WordPress.com appeared first on SiteProNews.

How to Upload Themes and Plugins on WordPress.com

Written by: admin Date of published: . Posted in test

Back in the day, if you chose to use WordPress.com for your business, you could not upload themes and plugins to customize your website. Since then, this policy has been replaced with a new one that allows individuals to upload or install custom themes or plugins. 

This is great news for individuals who are looking to personalize their business website or want to add loads of plugins that could facilitate a connection between their website and other communication tools. In whatever ways you are willing to personalize your WordPress.com website, here are some easy instructions to help you achieve desired effects. 

Uploading Themes and Plugins on WordPress.com 

Uploading themes or plugins sounds like a fun opportunity to customize your personal internet space. The only downside to this opportunity is that it is a paid feature and can only be utilized by people who have signed up for the WordPress business account. To get started, you will need to pay $24.92 every month to keep your business account functional. Before you say anything, keep in mind that this is a small price to pay for getting all the customization you need!

Once you are done with that with, you can carry on with the next steps:

1. Choosing the Right Themes and Plugins

When it comes to themes or plugins, you have two options to follow. You can either purchase themes or plugins from trusted third parties or you can create your own themes or plugins. Unless you are fluent in coding and programming, we would suggest you buy from third parties since they are better at understanding the industry and have better support. 

Once you finalize any theme or plugin, there are certain things you need to be aware of. When it comes to themes, you will need to acquire the file to .zip. If you are opting with custom themes, make sure to convert the files to .zip.

With plugins, you will need to figure out whether it is compatible with your WordPress.com website or not. If purchasing from external vendors, you need to check the ‘last updated’ section of the plugins. Going through this piece of information will give you a pretty good idea of how frequently the plugins are being updated by its creators. Stay clear of anything that has not been updated in the past three or more weeks. The same goes for themes from third parties.

That said, if the WordPress’ free theme templates do not appease you or the third-party plugins fail to meet your website’s requirements, you can hire any software development company to fulfill your needs. It may end up being a costly option; however, it will provide you with a lot of customization opportunities that you may lack in the existing themes or plugins. 

2. Uploading the Content

Now comes the part where you upload your selection. To proceed, go to your designated dashboard and spot ‘Add’ option on the left-hand side. Upon clicking, the said resources will be uploaded to your WordPress.com website without any issue. 

But before you get on with it, there are a few things that need your attention. First of all, you need to go through the documentation or user agreement that comes with additional plugins or themes. This is to make sure that you know what you are getting yourself into. Also, this step is necessary since it enlists all the uses you will get out of the plugins/themes once you install them. 

Secondly, test every new addition separately. If you want to work with multiple themes and plugins, the best approach would be to install one thing at a time and test them out individually. Keep doing this until all your themes or plugins have been uploaded and tested out. In this way, you will be able to single out any problematic resource or any plugin/theme that fails to perform according to your expectations. 

Lastly, when uploading and testing out new features, it is better to deactivate any previously installed plugins or themes before uploading a new one. This will provide you with a better testing experience. If possible, have your tech-savvy friends around you during the testing phase since some custom plugins may disrupt your settings or even break your WordPress.com website. 

3. Customization and Setups 

Using plugins or themes in their original state is an amateurish move. So, you may have to tweak some settings to unleash their full potential. To do so, start by putting your WordPress.com website in the maintenance mode. Then, carry on with your modifications and once you are satisfied with the final product, you can remove your WordPress.com website from  maintenance mode and launch your website to put plugins and themes into play. 

You may have to perform additional steps when you are dealing with custom themes or plugins. Since every custom product is different from one another, it is better to go through the instructions provided with the custom product to finish setting them up. If you cannot find any additional instruction manual or you are not sure how to set up a custom theme/plugin, we recommend getting in touch with the plugins/theme’s support department.  

For custom themes, you can explore additional setup settings in the Customizer section. From your WordPress.com website, open My Site and click on Design. From there, locate the Customize option and adjust the settings according to your heart’s desire. For detailed instructions on uploading and setting up custom themes, please refer to this article. 

Wrapping Up 

Uploading themes or plugins from external sources is a fun way of personalizing your website. 

However, doing so is not easy since you need to follow instructions, convert files, not to mention installing, setting up and running your finished product. Even with this last step, you are not truly finished since certain custom themes or plugins require additional steps before being launched completely. 

Considering the thorough nature of this process, we have enlisted a few yet detailed steps that will clear up any confusion for you. We hope this article will help you in setting up your themes or such plugins that can maximize the functionality of your WordPress.com website. 


avatar

Nouman is a digital marketing expert from Dynamologic Solutions for many years. He considers bringing all the keywords to the top of his duty and constantly strives hard to achieve the best result. He is also fond of writing interesting blogs on SEO & digital marketing related topics.

The post How to Upload Themes and Plugins on WordPress.com appeared first on SiteProNews.

Digitalization Trends: How to Move Your Business Online in 2020

Written by: admin Date of published: . Posted in test

Can your business survive offline in 2020? Maybe.

Can it remain offline in 2025? Much more questionable.

Nowadays, many companies consider moving towards a digital business model.

Below you can find the top digitalization trends and tips on how to create a digitalization strategy.

First Things First: What Is Digitalization?

Digitalization is converting information into a digital, computer-friendly format. In other words, going digital means that your business is becoming available online.

Why Offline Companies go Digital

Lots of experts claim that digitalization is an inevitable step of development nowadays and is only a question of time.

Let’s look at the Top 3 Benefits of Company Digitalization

Digitalization Makes Business Comfortable for Customers

Today people prefer searching for information on the Internet. It is fast and easy. All customers have to do is have devices capable of accessing the Internet. It is far simpler to open a website or an app than to go somewhere and make a purchase or order a service.

If your business is e-commerce-related, going online and creating a shop will provide your customers with detailed product descriptions and online consultation chats. Everything customers need is just a click away and very descriptive.

Digitalization Increases Competitiveness

This point flows naturally from the preceding one. By going online, you are leaving all your offline competitors behind.

Surely, any company has to analyze their target audience, such as where it hangs out and how it prefers to use alike services. In some cases it is worth moving to online business slowly or by moving only parts of the business at a time. 

Digitalization Establishes Trust

And it helps in showing the customers how good the product is.

Didn’t you notice how weird it is to Google something and not find it on the Internet?

For example, a company’s web-site, social network page and even youtube channel help to establish customers. 

Top 6 Digitalization Trends to Keep an Eye On

2020 digitalization trends are about high technologies and business personalization. To make your business successful and avoid common digital marketing mistakes, you should provide your customers with valid information, easy navigation, and a friendly interface.

Trend 1: Personalization

No matter if your product is unique or not, you should have it personalized to stand out from competitors.

It is definitely common knowledge that personalization helps to capture customer interest. The more personalized your product is, the more sales you get. However, in 2020, your customers’ behaviors and demographics are not enough. Your product should be relevant to people and fit in the context of their lives.

In other words, you need to determine who your clients are and what their needs are. After you determine the first two, create a strategy adapted to this audience and their problems. 

Trend 2: Seeking Investments

You need an online platform where customers can “meet” your business. First, you need to create it and then you need to promote it to your audience. Publish more about your business and focus on your market needs. By doing so, you can increase customer trust and position yourself as a professional.

Lots of startups heavily invest in creating products and then are left without any marketing budget. This is particularly common in startups that are bootstrapping, which is developing the project without the help of outside capital. While sometimes it might be a wise choice, projects that find out how to find investments for their online platforms tend to be more successful. 

Trend 3: Progressive Web Apps

Traditional websites are good. They are stable and representative. But at some point they may seem a little old school. Add interactivity to your web page using progressive web apps.

The difference between this type of app and a web site lies in cross-platform. You don’t need to develop a mobile version of your website or create a mobile version of it. Your progressive web app will work both on desktop and mobile.

Therefore, such a web application guarantees that your customers are able to view your product no matter what device they are using.

Trend 4: The Internet of Things

The Internet of Things (IoT) is a technology that helps to connect devices to the Internet or any other device. IoT is a system of correlating or digital devices that are able to transfer data via the Internet.

IoT allows you to receive better data, not only from customer clicks on your website but from their physical devices as well. This information enables you to provide a richer, broader and more personalized customer experience and better determine the vectors for your future business development.

Trend 5: Apply High Technologies

Augmented reality, artificial intelligence, machine learning or NLP are all no longer the stuff of sci-fi movies. It is a reality now. You can also use these tools to provide customers with support, personalized service and increased productivity.

Virtual customer assistants (aka chatbots), personalized search and product suggestions are only a part of how you can improve your service and make it closer to your real customers.

Trend 6: Use live videos

Live videos stream something that is happening right now. Unlike polished text messages and professional company videos, with live streaming your potential customers can see your team and what is currently happening in your workplace which makes them trust your business even more.

Such videos are interactive and attract customer attention to your business. Depending on your product and target audience, you can use platforms, such as YouTube, Facebook, Instagram or Periscope to stream your real-time video content.

Consider using these 2020 digitalization strategies to improve your business plan next year. 

What should you do to move your business online successfully? 

Well, as Winston Churchill once famously declared, however beautiful the strategy, you should occasionally look at the results.


avatar

Acquiring a wealth of experience in writing articles on trends and prospects for the development of the game industry in the world I’ve found myself as a Freelance Journalist. I am writing now about blockchain and cryptocurrencies trends, sometimes covering the importance of bitcoin for various other industries.

The post Digitalization Trends: How to Move Your Business Online in 2020 appeared first on SiteProNews.

Digitalization Trends: How to Move Your Business Online in 2020

Written by: admin Date of published: . Posted in test

Can your business survive offline in 2020? Maybe.

Can it remain offline in 2025? Much more questionable.

Nowadays, many companies consider moving towards a digital business model.

Below you can find the top digitalization trends and tips on how to create a digitalization strategy.

First Things First: What Is Digitalization?

Digitalization is converting information into a digital, computer-friendly format. In other words, going digital means that your business is becoming available online.

Why Offline Companies go Digital

Lots of experts claim that digitalization is an inevitable step of development nowadays and is only a question of time.

Let’s look at the Top 3 Benefits of Company Digitalization

Digitalization Makes Business Comfortable for Customers

Today people prefer searching for information on the Internet. It is fast and easy. All customers have to do is have devices capable of accessing the Internet. It is far simpler to open a website or an app than to go somewhere and make a purchase or order a service.

If your business is e-commerce-related, going online and creating a shop will provide your customers with detailed product descriptions and online consultation chats. Everything customers need is just a click away and very descriptive.

Digitalization Increases Competitiveness

This point flows naturally from the preceding one. By going online, you are leaving all your offline competitors behind.

Surely, any company has to analyze their target audience, such as where it hangs out and how it prefers to use alike services. In some cases it is worth moving to online business slowly or by moving only parts of the business at a time. 

Digitalization Establishes Trust

And it helps in showing the customers how good the product is.

Didn’t you notice how weird it is to Google something and not find it on the Internet?

For example, a company’s web-site, social network page and even youtube channel help to establish customers. 

Top 6 Digitalization Trends to Keep an Eye On

2020 digitalization trends are about high technologies and business personalization. To make your business successful and avoid common digital marketing mistakes, you should provide your customers with valid information, easy navigation, and a friendly interface.

Trend 1: Personalization

No matter if your product is unique or not, you should have it personalized to stand out from competitors.

It is definitely common knowledge that personalization helps to capture customer interest. The more personalized your product is, the more sales you get. However, in 2020, your customers’ behaviors and demographics are not enough. Your product should be relevant to people and fit in the context of their lives.

In other words, you need to determine who your clients are and what their needs are. After you determine the first two, create a strategy adapted to this audience and their problems. 

Trend 2: Seeking Investments

You need an online platform where customers can “meet” your business. First, you need to create it and then you need to promote it to your audience. Publish more about your business and focus on your market needs. By doing so, you can increase customer trust and position yourself as a professional.

Lots of startups heavily invest in creating products and then are left without any marketing budget. This is particularly common in startups that are bootstrapping, which is developing the project without the help of outside capital. While sometimes it might be a wise choice, projects that find out how to find investments for their online platforms tend to be more successful. 

Trend 3: Progressive Web Apps

Traditional websites are good. They are stable and representative. But at some point they may seem a little old school. Add interactivity to your web page using progressive web apps.

The difference between this type of app and a web site lies in cross-platform. You don’t need to develop a mobile version of your website or create a mobile version of it. Your progressive web app will work both on desktop and mobile.

Therefore, such a web application guarantees that your customers are able to view your product no matter what device they are using.

Trend 4: The Internet of Things

The Internet of Things (IoT) is a technology that helps to connect devices to the Internet or any other device. IoT is a system of correlating or digital devices that are able to transfer data via the Internet.

IoT allows you to receive better data, not only from customer clicks on your website but from their physical devices as well. This information enables you to provide a richer, broader and more personalized customer experience and better determine the vectors for your future business development.

Trend 5: Apply High Technologies

Augmented reality, artificial intelligence, machine learning or NLP are all no longer the stuff of sci-fi movies. It is a reality now. You can also use these tools to provide customers with support, personalized service and increased productivity.

Virtual customer assistants (aka chatbots), personalized search and product suggestions are only a part of how you can improve your service and make it closer to your real customers.

Trend 6: Use live videos

Live videos stream something that is happening right now. Unlike polished text messages and professional company videos, with live streaming your potential customers can see your team and what is currently happening in your workplace which makes them trust your business even more.

Such videos are interactive and attract customer attention to your business. Depending on your product and target audience, you can use platforms, such as YouTube, Facebook, Instagram or Periscope to stream your real-time video content.

Consider using these 2020 digitalization strategies to improve your business plan next year. 

What should you do to move your business online successfully? 

Well, as Winston Churchill once famously declared, however beautiful the strategy, you should occasionally look at the results.


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Acquiring a wealth of experience in writing articles on trends and prospects for the development of the game industry in the world I’ve found myself as a Freelance Journalist. I am writing now about blockchain and cryptocurrencies trends, sometimes covering the importance of bitcoin for various other industries.

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