Editor’s Note: This is the second part of a two-part series By Karon Thackston. The first half was published on our site yesterday.
In part one of this series, I showed you the first three steps to creating an Amazon book description designed to super-charge your Kindle sales. In part two, I’ll walk you through the remainder of the tips so you can start improving the performance of your Amazon listings today.
Use formatting as well as words.
Take some time to click through a few dozen Amazon Kindle book listings. Scroll down and just look at the descriptions. You don’t even necessarily have to read them.
Which ones catch your eye the most? If you’re like me, it’s the ones that make good use of formatting. Many simply upload the text in paragraph form. That’s hard to read. It isn’t eye-friendly.
My experience is that book descriptions that incorporate bolding, italics and bullet points work best to guide the shoppers’ eyes to the information most valuable to them.
Author Central gives you the ability to use bold, italics, numbering and bullets freely.
I make a point to include a bullet list in every description I write simply because it draws the eye and helps improve readership of that section of the description. Likewise, bolding only those most important messages can also improve the effectiveness of your description.
5. Create a call-to-action.
Even for novels and other fiction works, inserting a call-to-action points people in the right direction. It doesn’t have to be elaborate. Something simple such as “Follow along as Angie turns turmoil into triumph” or – for a business book – “Buy now and start (reaping this benefit) today.
As an example, here is the completed description from one of my best-selling books:
Publication Date: August 26, 2012
No. 1 Amazon Bestseller Shows You How to …Create powerful paths from Google all the way to your “buy” button!
Surprisingly, most people don’t give a second thought to the path prospects take to their sites. All the bits and pieces of the SEO copywriting puzzle float around, unconnected, as if they had nothing to do with one another.
In order to get professional-grade results from your efforts, you have to generate a good flow. This eBook takes you step-by-step through every phase.
• Strategic places to put keywords and why they work so well.
• How to connect all the pieces of the puzzle so they fit instead of clashing.
• How to write so you entice people to buy while satisfying the engines.
• Real-world examples of how to create good SEO copywriting flow… the right way.
In the end, you’ll be able to create powerful SEO paths for your customers to follow from Google’s search results page all the way to your “buy now” button.
The reviews speak for themselves. Be sure to read them below.
Download this Kindle book and start improving your rankings & conversions today!
6. Include keywords.
Since Amazon functions as a search engine of sorts, include the same keywords in your title and book description that you used when setting up your Kindle listing. (Amazon says you don’t need keywords in your description, but I’ve found evidence to the contrary.)
Unlike with Google or Bing, there isn’t a lengthy list of dos and don’ts about keyword use in Amazon. Make it sound natural, NOT like this example:
This Internet marketing eBook will introduce the ‘newbie’ marketer to free Internet marketing techniques, strategies, tips and solutions that will help resolve the Internet marketing promotions dilemma that most newbie marketers face online.
It is an Internet marketing tool and Internet marketing training course that will guide the marketer toward becoming an Internet marketing specialist bringing about online success and a profitable Internet marketing business experience.
Oh please! Most of those instances of “Internet marketing” could be removed and it would read much better. Don’t butcher your description by inserting keywords at every possible turn. It’s simply too much and isn’t necessary. Amazon rankings revolve around much more than keywords in book descriptions, so there’s no need to ruin the message people will read for the mere hope of improving rankings.
The bottom line when it comes to Kindle book descriptions is to write your copy so people must buy your book to satisfy their curiosity about your topic. When you do that, sales will follow.
Article By Karon Thackston. If you didn’t realize there was this much to PPC copywriting, you’ll be amazed at the tips and tricks you’ll find in my Profit-Pulling PPC Ads: How to Write Facebook & AdWords Ads That Get Clicked. It’s new and it’s on sale now!
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A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you’re moving URL structure internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the move.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated topic.
If BlackBerry does create a tablet, however, it would not be based around a business or consumer service, he said.
“The pure hardware alone is a cutthroat business and I owe it to my shareholders to provide a return on investment,” Heins was quoted by news.com.au while speaking in Sydney for the Australian launch of the BlackBerry Z10, its new touchscreen Smartphone.
Heins said the Canadian firm is running “a few projects” to determine how a BlackBerry tablet could work.
“How can we take this to the next stage and not just be another tablet, or another design of a tablet? How can we really add value?” he said. “Tablets in my view, from a hardware perspective, is a very difficult business.
“There’s one company, kudos to them, that did it really well and they own the majority of the market,” he added, referring to Apple.
While Heins praised Apple for its early innovation in the tablet market, he intimated to the Australian Financial Review (AFR) that the iPad maker’s pace has slackened in recent years.
“Apple did a fantastic job in bringing touch devices to market … They did a fantastic job with the user interface, they are a design icon,” Heins told AFR. “There is a reason why they were so successful, and we actually have to admit this and respect that.
“History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”
Heins said sitting still is not an option in the mobile market — hence the release of BlackBerry’s new OS BlackBerry 10.
He said BlackBerry 10 is superior to iOS in some ways, such as its ability to multi-task, making it easier to run and use multiple apps at the same time.
“The point is that you can never stand still. It is true for us as well. Launching BB10 just put us on the starting grid of the wider mobile computing grand prix, and now we need to win it,” Heins said.
Heins also discussed the launch of the Z10 in the U.S. March 22.
When the Z10 hits store in America, there will be 100,000 apps available in its application marketplace — up from the 70,000 it had available when the device was launched in Canada and the U.K. in early February. Despite the rapid increase, BlackBerry’s app tally is still considerably smaller than those offered in Apple’s App Store for iOS and in Google Play for Android.
“We are working constantly on getting these important apps on board,” he said.
“I think we are seeing the dynamic changing over time as they want to watch and see how BlackBerry 10 is making it in the market. They want ROI on their development dollars as well. I think this is a very respectful way of looking at your business, and it is our job to convince them that BB10 is a successful platform.”
The Z10, which was launched Feb. 5, has garnered blockbuster sales in both Canada and the U.K.
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry Smartphone. In fact, it was more than 50 percent better than any other launch day in our history in Canada,” Heins said in a Feb. 6 statement.
“In the U.K., we have seen close to three times our best performance ever for the first week of sales for a BlackBerry Smartphone.”
Canadian carriers also said the Z10 was selling well. Rogers, for instance, experienced a Z10 frenzy the first day it went on sale with some of its retail stores running out of stock.
The BlackBerry 10 has been billed as the beleaguered Waterloo, Ont. company’s last chance at redemption. BlackBerry’s devices dominated the market at one time, but have since fallen victim to Apple’s iPhone and devices powered by Google’s Android operating system. With a net loss of $235 million in the last quarter, the firm desperately needs the Z10 to be a success.
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Aviary, a web-based photo-editing software firm, today launched Photo Editor SDK for Windows 8, a program designed for apps on Windows 8 tablets and PCs.
Due to its partnership with AMD, a semiconductor design innovator, Windows 8-powered devices that run AMD processors can use Aviary’s photo-editing tool immediately.
“At Aviary, we’ve built the best SDK for photo editing, sharing and monetization. Having the direct support of AMD has allowed us to push even further ahead and expand to Windows 8,” said Aviary CEO Tobias Peggs in a press release.
“AMD’s APUs allow us to enable the most processor-intensive photo effects we have ever been able to offer. They’ve helped to push our technology forward and, in turn, end users can push the limits of their creativity even further.”
Aviary’s photo-editing software is already included in Twitter, Flickr and Photobucket to name a few. The popularity and functionality of the software should make it easier for Microsoft to convince developers to build apps for Windows 8.
Rather than constructing their own software, developers can now simply grab Aviary’s tool kit — it will significantly decrease their workload because it offers a library of photo editing effects and filters for the easy incorporation of the photo editor into applications.
“We worked closely with AMD and Microsoft to build this SDK from the ground up, optimizing our photo-editing technology by leveraging unqiue AMD APU architectural advantages,” an Aviary blog post reads.
“We’ve achieved significant performance improvements by implementing filters and effects through the new heterogeneous compute language C++ AMP. Computations are performed on the highly parallel graphics processing unit (GPU) cores inside the AMD APU instead of the more serial central processing unit (CPU) cores. Applying CAMP allows for processing of our complete range of filters and effects instantaneously — on average 16 times faster than comparable processors, according to benchmark studies conducted by AMD.”
Those wishing to try out the features and functionality of the SDK can download Aviary’s Photo Editor app for Windows 8 from Microsoft’s app store.
Those who need help in the integration of Aviary can send questions to email@example.com.
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