Linux 101: Don’t Know What Linux is? Read This!

Written by: admin Date of published: . Posted in test

Computers use operating systems to manage resources and execute functions. Today, there are three very popular operating systems in use: Windows, Mac OS, and UNIX. Linux is an operating system that is very much like UNIX. In fact, UNIX is sort of the parent system of Linux.

About Operating Systems

Operating systems are engaged when computers are turned on. The system loads itself and handles various tasks and services. For instance, the operating system is usually responsible for the task scheduler.

This is the function that ensures multiple functions can occur at the same time. For example, it allows the user to print a document while he/she continues to browse or work on another document.

The operating system also functions to manage the computer’s memory or RAM, and it manages auxiliary or support programs and features like video display, mouse and keyboard functions and printers. In addition, the operating system serves as a disk manager and network manager.

Directories and files are created and maintained and organized. Data between the computer and the network is controlled and managed. Plus, the operating system provides computer security for the information contained in the files.

What Makes Linux Different… 

All Linux operating systems use the Linux kernel. This means the systems function in a very similar manner. The main thing that sets Linux apart from other operating systems is the fact that it is ‘free software.’

This means that restrictions that apply to other operating systems do not apply to Linux. Thousands of programmers from across the world have worked on making improvements to Linux. Through that, Linux is extremely fast, safe, secure and reliable.

Advantages of Linux

Because so many IT professionals have made improvements to Linux, it is virtually free of bugs and problems. Plus, if you have the knowledge, you can customize or make changes to your Linux operating system.

Besides the fact that the software is a cost-effective option, it is also convenient. That is, you can install and remove software quickly and easily, without concerns about costs.

The community of people that enjoy using Linux tends to be very close. This means if you have a question or concern, others will be very willing to help.

Considerations About Using Linux

As wonderful as Linux is, there can be some drawbacks to using it. One consideration is the fact that Linux may not be able to run all the software written for Windows. This can be a real concern for online gamers.

To fully appreciate all that Linux has to offer, you really need to have some knowledge of computers. That’s why Linux is especially popular with programmers, IT specialists, and others who are able to access and understand how to use and modify the advanced features.

The final point is, although awesome, Linux may not be for everyone. It is reliable and customizable, which makes it an excellent option for those with an interest in programming. But non-techie people may prefer to stick with Windows or another operating system.


Debbie Allen is a staff writer with a Seattle-based water leak detection  company called Leak Masters.

Post from: SiteProNews: Webmaster News & Resources

Linux 101: Don’t Know What Linux is? Read This!

Linux 101: Don’t Know What Linux is? Read This!

Written by: admin Date of published: . Posted in test

Computers use operating systems to manage resources and execute functions. Today, there are three very popular operating systems in use: Windows, Mac OS, and UNIX. Linux is an operating system that is very much like UNIX. In fact, UNIX is sort of the parent system of Linux.

About Operating Systems

Operating systems are engaged when computers are turned on. The system loads itself and handles various tasks and services. For instance, the operating system is usually responsible for the task scheduler.

This is the function that ensures multiple functions can occur at the same time. For example, it allows the user to print a document while he/she continues to browse or work on another document.

The operating system also functions to manage the computer’s memory or RAM, and it manages auxiliary or support programs and features like video display, mouse and keyboard functions and printers. In addition, the operating system serves as a disk manager and network manager.

Directories and files are created and maintained and organized. Data between the computer and the network is controlled and managed. Plus, the operating system provides computer security for the information contained in the files.

What Makes Linux Different… 

All Linux operating systems use the Linux kernel. This means the systems function in a very similar manner. The main thing that sets Linux apart from other operating systems is the fact that it is ‘free software.’

This means that restrictions that apply to other operating systems do not apply to Linux. Thousands of programmers from across the world have worked on making improvements to Linux. Through that, Linux is extremely fast, safe, secure and reliable.

Advantages of Linux

Because so many IT professionals have made improvements to Linux, it is virtually free of bugs and problems. Plus, if you have the knowledge, you can customize or make changes to your Linux operating system.

Besides the fact that the software is a cost-effective option, it is also convenient. That is, you can install and remove software quickly and easily, without concerns about costs.

The community of people that enjoy using Linux tends to be very close. This means if you have a question or concern, others will be very willing to help.

Considerations About Using Linux

As wonderful as Linux is, there can be some drawbacks to using it. One consideration is the fact that Linux may not be able to run all the software written for Windows. This can be a real concern for online gamers.

To fully appreciate all that Linux has to offer, you really need to have some knowledge of computers. That’s why Linux is especially popular with programmers, IT specialists, and others who are able to access and understand how to use and modify the advanced features.

The final point is, although awesome, Linux may not be for everyone. It is reliable and customizable, which makes it an excellent option for those with an interest in programming. But non-techie people may prefer to stick with Windows or another operating system.


Debbie Allen is a staff writer with a Seattle-based water leak detection  company called Leak Masters.

Post from: SiteProNews: Webmaster News & Resources

Linux 101: Don’t Know What Linux is? Read This!

A/B Testing 101: A vs B The Powers of Contrast in Online Marketing

Written by: admin Date of published: . Posted in test

The term ‘A/B Testing’ may make this particular concept for testing your marketing strategies sound complex and intimidating, but it is actually quite simple to use and is effective when used correctly.

What Is A/B Testing?

The best way to think of this testing process is to liken this to the comparative lab experiments you used to do in high school. You get two plants of the same species and you do everything the same for them except for one thing. This single difference between them is what you’ll observe to determine if it contributes to the plant’s growth or not.

To understand how that applies to Internet marketing, here’s the definition broken down into its various components.

A/B testing for Internet marketing involves:

• Two versions of your website.

• Launched simultaneously or in the same setting (e.g. testing one version this Monday 4 a.m. and doing the same to the other version next Monday 4 a.m.)

• Having exactly the same characteristics except for one single element.

• Effectiveness is determined by using metric tools or systems that you deem valuable (such as number of website hits per hour, conversion rate).

And there you have it. The definition actually represents the process itself. Generally speaking, “A” represents the control or the current website design or version you are using while “B” naturally represents what kind of change you are interested in making to your website.

There’s another way to break down this testing method but more about that should be discussed later. For now, it’s critical that you take your time understanding how it works.

What Elements Are Subjected to A/B Testing?

Virtually any element of your website can be subjected to this particular testing method, but most Internet marketers and business owners tend to use it for determining which of their versions is more effective for the following elements.

• Call to action — This is the very last paragraph in your web page or content. It contains a quick summary of all the best points about your products and services as well as an invitation or encouragement for the customer to perform the desired action, such as buying the product or even just to sign up for your newsletter. In most cases, there is a sense of ‘urgency’ involved.

• Product or service description — Most use A/B testing on this area to figure out if they have effectively explained what they are offering. If the target market doesn’t understand what the company is selling, then no one’s likely to buy it.

• Website design or layout — Most people test to measure functionality or responsiveness.

• Pricing — Simply put, which of the pricing strategies used brought in higher sales and/or better profit margins?

• Promotions — Which of the promotions you’ve launched brought in more people to your website? Which had a higher conversion rate or generated more sales?

• Content Length — Does having shorter text about your products seem to work more effectively than having longer text?

Content Type — Do your readers favor articles written with a blog-like format versus something that’s straightforward and containing multiple bullets?

• Form Type and Length — Which of your contact forms seemed to be more effective in obtaining the information you need?

A More Thorough and Comprehensive Outlook on A/B Testing

As promised, here’s a more elaborate way of understanding A/B Testing.

Step 1: Assess your content. Figure out which parts appear to require improvement or change. Rate them according to priority.

Step 2: Create testing elements. Start with the element topmost on your list and create what you feel is a better version of it.

Step 3: Perform A/B testing. Make sure you run these tests simultaneously. You can also try hiring a third-party firm to run them for you or use tools such as Website Optimizer from Google to make your job easier.

Step 4: Determine which metric tools are ideal to use to determine the success of each element.

Step 5: Interpret the results. How effective is Element A over B and vice versa? What else can you do to improve the results?


Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. You can check out the Maxymiser A/B testing guide for a better understanding on how it works. Ruben is also an avid gamer and music composer for short films and other visual arts.

Post from: SiteProNews: Webmaster News & Resources

A/B Testing 101: A vs B The Powers of Contrast in Online Marketing

A/B Testing 101: A vs B The Powers of Contrast in Online Marketing

Written by: admin Date of published: . Posted in test

The term ‘A/B Testing’ may make this particular concept for testing your marketing strategies sound complex and intimidating, but it is actually quite simple to use and is effective when used correctly.

What Is A/B Testing?

The best way to think of this testing process is to liken this to the comparative lab experiments you used to do in high school. You get two plants of the same species and you do everything the same for them except for one thing. This single difference between them is what you’ll observe to determine if it contributes to the plant’s growth or not.

To understand how that applies to Internet marketing, here’s the definition broken down into its various components.

A/B testing for Internet marketing involves:

• Two versions of your website.

• Launched simultaneously or in the same setting (e.g. testing one version this Monday 4 a.m. and doing the same to the other version next Monday 4 a.m.)

• Having exactly the same characteristics except for one single element.

• Effectiveness is determined by using metric tools or systems that you deem valuable (such as number of website hits per hour, conversion rate).

And there you have it. The definition actually represents the process itself. Generally speaking, “A” represents the control or the current website design or version you are using while “B” naturally represents what kind of change you are interested in making to your website.

There’s another way to break down this testing method but more about that should be discussed later. For now, it’s critical that you take your time understanding how it works.

What Elements Are Subjected to A/B Testing?

Virtually any element of your website can be subjected to this particular testing method, but most Internet marketers and business owners tend to use it for determining which of their versions is more effective for the following elements.

• Call to action — This is the very last paragraph in your web page or content. It contains a quick summary of all the best points about your products and services as well as an invitation or encouragement for the customer to perform the desired action, such as buying the product or even just to sign up for your newsletter. In most cases, there is a sense of ‘urgency’ involved.

• Product or service description — Most use A/B testing on this area to figure out if they have effectively explained what they are offering. If the target market doesn’t understand what the company is selling, then no one’s likely to buy it.

• Website design or layout — Most people test to measure functionality or responsiveness.

• Pricing — Simply put, which of the pricing strategies used brought in higher sales and/or better profit margins?

• Promotions — Which of the promotions you’ve launched brought in more people to your website? Which had a higher conversion rate or generated more sales?

• Content Length — Does having shorter text about your products seem to work more effectively than having longer text?

Content Type — Do your readers favor articles written with a blog-like format versus something that’s straightforward and containing multiple bullets?

• Form Type and Length — Which of your contact forms seemed to be more effective in obtaining the information you need?

A More Thorough and Comprehensive Outlook on A/B Testing

As promised, here’s a more elaborate way of understanding A/B Testing.

Step 1: Assess your content. Figure out which parts appear to require improvement or change. Rate them according to priority.

Step 2: Create testing elements. Start with the element topmost on your list and create what you feel is a better version of it.

Step 3: Perform A/B testing. Make sure you run these tests simultaneously. You can also try hiring a third-party firm to run them for you or use tools such as Website Optimizer from Google to make your job easier.

Step 4: Determine which metric tools are ideal to use to determine the success of each element.

Step 5: Interpret the results. How effective is Element A over B and vice versa? What else can you do to improve the results?


Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. You can check out the Maxymiser A/B testing guide for a better understanding on how it works. Ruben is also an avid gamer and music composer for short films and other visual arts.

Post from: SiteProNews: Webmaster News & Resources

A/B Testing 101: A vs B The Powers of Contrast in Online Marketing

How to Use Google Trends to Boost Your Business

Written by: admin Date of published: . Posted in test

Maintaining a successful online business requires a multitude of disciplines, not the least of which includes a watchful eye on the changes and trends in your industry. It’s now imperative that you understand the needs and interests of your demographic, and that you respond to large-scale shifts as quickly as possible.

Likewise, it’s just as important to spot trends that are just quick blips on the digital landscape. These are the waves you can ride out without adjusting your business strategy. The question is — how do you stay on top of what’s trending in your industry, and which trend do you need to respond to? There are many worthy tools that help you see the big picture, and one such gem is Google Trends.

Google Trends has been on the scene for about a year now, and it features data dating all the way back to 2004. It’s a free tool that displays historic search query information, updated hourly, which is sliced and diced in various ways to optimize full scale analytics. It’s most useful to small business owners who are about to embark on a new frontier, or who need to assess how their current offerings are faring in the world of search. With this tool, you can amass data about specific locations, age groups, niches, and related demographic info.

Google Trends gives you the power to study any search term and see how it measures up to other keywords, during specific time periods and/or in specified geographic regions. It’s important to note that you won’t learn how many individuals are searching for your selected keywords, but instead be able to gauge the popularity of a term over time. This is precisely the kind of invaluable insight that can help propel your business to new successful heights.

Types of Google Trends Data

In Google’s own words, Google Trends “analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative to the total number of searches done on Google over time.” Since the results are updated hourly, the data is about as current and relevant as it gets. Here are a few aspects of the data your business might be interested in analyzing:

1) Seasonal Results

If you run a business that sells sports equipment, there will be obvious sales spikes for certain sports items based on the time of year. Google Trends will show you exactly when baseball bats start trending more on a yearly basis, as an example, and can help you map out your marketing campaign strategies down to the day and hour.

2) Comparing Degree of Interest

Looking to see how different products compared to each other based on search volume and traffic? Google Trends will show you. You can slice this data based on location, keywords, or time of year. For example, if you run an online florist store and need to compare the interest level of roses versus carnations for a given time period, Google will chart the results side by side. Likewise, you can see if Louisiana is more interested in roses than Nebraska for the same time period. The side by side comparison options are hugely powerful.

3) Forecasting

Since studying trends should be a long term task, setting up forecast searches that you absorb on a regular basis is also a potential business booster. Watch and see how your targeted keywords fluctuate over time. Choose time chunks that range from weeks to months and years, and monitor predictable shifts. If you notice, for example, that for your flower company roses are less popular search terms in September, and Gerber daises are in fact more popular, you have insight on an excellent marketing shift.

4) Singular vs. Plural

Have you ever wondered if it matters whether your search terms are singular or plural, and which are more popular? Every letter of your keywords does indeed matter, so understanding exactly how your users are searching for these terms is critical. If your company sells exercise equipment, as an example, you’ll need to know if people generally search for “exercise bike” or “exercise bikes.” Google Trends will tell all.

5) What’s Hot

You can also eyeball the hottest searches from the past 24 hours, or look for searches that have had significant shifts in traffic. These insights are fabulous for media outlets and bloggers looking to report on hot and current topics.

Top Tips for Getting the Most out of Google Trends

The obvious top way Google Trends helps boost your business is through the accurate selection of keywords. Use the tool for extensive studies on which of your targeted keywords are actually used the most, and in what exact format. Trends will also suggest similar keywords and provide an analysis. It’s best, however, to use the information you find here in tandem with other keyword and analytics tools. Because this simply charts overall popularity, you don’t want to bank your entire keyword strategies only on Google Trends results, but you absolutely want to carefully consider everything you uncover.

Next, you need to analyze the quality of the search popularity, and not just assume high numbers means high interest. Oftentimes keywords trend in a negative fashion, due to scandals or current news topics. You obviously don’t want to associate your business with negative news stories, so be sure the spikes in popularity you are studying match up with the tone and spirit of your business. One of the best features of Google Trends is that it highlights which stories may have spiked the keyword trend for the given period you are plotting.

Use the tool to see how well your competitors are trending as well. Additionally, you can analyze the results to see which keywords they may be using with more success, and adapt your strategy accordingly. Likewise, look for search terms that directly relate to your industry; see which are currently popular, which have maintained popularity over time, and which are simply not used much at all. This allows you to monitor your specific brand, competitors, and overall industry.

Highlighting current trends in your marketing strategy is a great way to attract more traffic. For example, if you sell novelty items and have noticed the current moustache trend, you know for sure you want to include related keywords in your content and marketing materials.

Lastly, Google Trends is a great tool to help you spark content ideas. As mentioned above, if you’re looking for popular current search terms to shape a marketing campaign, or to write compelling content about, Trends is a goldmine. It’s the perfect place for social marketers to get ideas on what to talk about. Relevant and engaging content is the single greatest SEO tactic available, so use Trends to help you chart your next great piece of media.


Digital producer, game designer, Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs, Tina Courtney-Brown has been shaping online businesses since 1996. She’s produced and marketed innovative content for major players like Disney, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, social networks and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and true cooking diva. Learn more at her personal website, or find her on Facebook and Google+.

Post from: SiteProNews: Webmaster News & Resources

How to Use Google Trends to Boost Your Business

How to Use Google Trends to Boost Your Business

Written by: admin Date of published: . Posted in test

Maintaining a successful online business requires a multitude of disciplines, not the least of which includes a watchful eye on the changes and trends in your industry. It’s now imperative that you understand the needs and interests of your demographic, and that you respond to large-scale shifts as quickly as possible.

Likewise, it’s just as important to spot trends that are just quick blips on the digital landscape. These are the waves you can ride out without adjusting your business strategy. The question is — how do you stay on top of what’s trending in your industry, and which trend do you need to respond to? There are many worthy tools that help you see the big picture, and one such gem is Google Trends.

Google Trends has been on the scene for about a year now, and it features data dating all the way back to 2004. It’s a free tool that displays historic search query information, updated hourly, which is sliced and diced in various ways to optimize full scale analytics. It’s most useful to small business owners who are about to embark on a new frontier, or who need to assess how their current offerings are faring in the world of search. With this tool, you can amass data about specific locations, age groups, niches, and related demographic info.

Google Trends gives you the power to study any search term and see how it measures up to other keywords, during specific time periods and/or in specified geographic regions. It’s important to note that you won’t learn how many individuals are searching for your selected keywords, but instead be able to gauge the popularity of a term over time. This is precisely the kind of invaluable insight that can help propel your business to new successful heights.

Types of Google Trends Data

In Google’s own words, Google Trends “analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative to the total number of searches done on Google over time.” Since the results are updated hourly, the data is about as current and relevant as it gets. Here are a few aspects of the data your business might be interested in analyzing:

1) Seasonal Results

If you run a business that sells sports equipment, there will be obvious sales spikes for certain sports items based on the time of year. Google Trends will show you exactly when baseball bats start trending more on a yearly basis, as an example, and can help you map out your marketing campaign strategies down to the day and hour.

2) Comparing Degree of Interest

Looking to see how different products compared to each other based on search volume and traffic? Google Trends will show you. You can slice this data based on location, keywords, or time of year. For example, if you run an online florist store and need to compare the interest level of roses versus carnations for a given time period, Google will chart the results side by side. Likewise, you can see if Louisiana is more interested in roses than Nebraska for the same time period. The side by side comparison options are hugely powerful.

3) Forecasting

Since studying trends should be a long term task, setting up forecast searches that you absorb on a regular basis is also a potential business booster. Watch and see how your targeted keywords fluctuate over time. Choose time chunks that range from weeks to months and years, and monitor predictable shifts. If you notice, for example, that for your flower company roses are less popular search terms in September, and Gerber daises are in fact more popular, you have insight on an excellent marketing shift.

4) Singular vs. Plural

Have you ever wondered if it matters whether your search terms are singular or plural, and which are more popular? Every letter of your keywords does indeed matter, so understanding exactly how your users are searching for these terms is critical. If your company sells exercise equipment, as an example, you’ll need to know if people generally search for “exercise bike” or “exercise bikes.” Google Trends will tell all.

5) What’s Hot

You can also eyeball the hottest searches from the past 24 hours, or look for searches that have had significant shifts in traffic. These insights are fabulous for media outlets and bloggers looking to report on hot and current topics.

Top Tips for Getting the Most out of Google Trends

The obvious top way Google Trends helps boost your business is through the accurate selection of keywords. Use the tool for extensive studies on which of your targeted keywords are actually used the most, and in what exact format. Trends will also suggest similar keywords and provide an analysis. It’s best, however, to use the information you find here in tandem with other keyword and analytics tools. Because this simply charts overall popularity, you don’t want to bank your entire keyword strategies only on Google Trends results, but you absolutely want to carefully consider everything you uncover.

Next, you need to analyze the quality of the search popularity, and not just assume high numbers means high interest. Oftentimes keywords trend in a negative fashion, due to scandals or current news topics. You obviously don’t want to associate your business with negative news stories, so be sure the spikes in popularity you are studying match up with the tone and spirit of your business. One of the best features of Google Trends is that it highlights which stories may have spiked the keyword trend for the given period you are plotting.

Use the tool to see how well your competitors are trending as well. Additionally, you can analyze the results to see which keywords they may be using with more success, and adapt your strategy accordingly. Likewise, look for search terms that directly relate to your industry; see which are currently popular, which have maintained popularity over time, and which are simply not used much at all. This allows you to monitor your specific brand, competitors, and overall industry.

Highlighting current trends in your marketing strategy is a great way to attract more traffic. For example, if you sell novelty items and have noticed the current moustache trend, you know for sure you want to include related keywords in your content and marketing materials.

Lastly, Google Trends is a great tool to help you spark content ideas. As mentioned above, if you’re looking for popular current search terms to shape a marketing campaign, or to write compelling content about, Trends is a goldmine. It’s the perfect place for social marketers to get ideas on what to talk about. Relevant and engaging content is the single greatest SEO tactic available, so use Trends to help you chart your next great piece of media.


Digital producer, game designer, Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs, Tina Courtney-Brown has been shaping online businesses since 1996. She’s produced and marketed innovative content for major players like Disney, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, social networks and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and true cooking diva. Learn more at her personal website, or find her on Facebook and Google+.

Post from: SiteProNews: Webmaster News & Resources

How to Use Google Trends to Boost Your Business