More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for everyone, here’s how to track every move, filter, hashtag, keyword, Like, comment, and user.
Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content marketing, performance, and collaboration.
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here’s a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers.
I refuse to replace my old, ailing printer because I believe it’s a dying technology, like landline phones and fax machines. Yet just as a home phone is good for emergencies and faxing is often convenient, sometimes you just need to print: forms that require signature, travel confirms, etc. Enter Google Cloud Print: a simple application that allows you to print remotely to any Google Print-enabled printer from any computer or mobile electronic device with access to the Internet. Finally, I can print without wrestling with my own printer.
Let’s say you’re working from home and finish tomorrow’s presentation. If you’ve set your office printer up to receive Google Cloud Print requests, you can send the final project over Wi-Fi directly to the printer and it will be waiting for you when you get to work. If Grandma’s pleading for more photos of the grandkids, have her set you up as an authorized user on her Google Cloud Printer and send pictures right to her desk. Even if she’s turned her printer off for the night, the job will wait in queue until she powers it back on.
You can use Google Cloud Print on any printer that connects to the Web (it supports both Windows and Mac), even those that have to be connected to a computer to do so but, if you plan to use the application regularly, consider a Google Cloud Print Ready printer. They connect to the Internet right out of the box over your home or office Wi-Fi network without needing to run through a host computer and they also register themselves directly with the Google Cloud Print service, so they’re always available. You’ll get the same PC-free functionality from any Wi-Fi capable printer, but it may require additional drivers.
To enable Google Cloud Print on an existing printer, download Google Chrome onto the computer to which it’s connected. After Chrome is installed, click on the wrench icon on the browser toolbar and drill down through the settings tab to advanced settings to the Google Cloud Print section. Sign in using your Google account. Then, click “finish printer registration” and Google Cloud Print is enabled.
Once the printer is registered with Google Cloud Print, enable sharing with the parties you want to allow to print. Log into your Google account and navigate to the Google Cloud Print management page. Click on “printers” and select the printer you’d like to share. The person you share with will receive an e-mail to confirm his or her registration.
Simply install an app onto your Wi-Fi enabled Smartphone or tablet and Google Cloud Print to gain the wireless printing capability most mobile devices lack. Users of iOS devices should look for the PrintCentral Pro App ($5.99 for iPhone and iPod Touch, $9.99 for iPad, iTunes Store). Gmail for Mobile allows you to create and print e-mails from any mobile device. Visit m.google.com/mail from your phone or download the application from Google Play or iTunes. Google Docs for Mobile lets you create, share and print Google Docs from your Android or iOS device.
Andrea Eldridge is CEO and co-founder of Nerds On Call, an on-site computer and laptop repair service for consumers and businesses. Andrea is the writer of two weekly columns, Computer Nerds On Call a nationally syndicated column for Scripps-Howard News Service, and Nerd Chick Adventures in The Record Searchlight. She regularly appears on shows such as Good Day Sacramento, Good Morning Arizona and MORE Good Day Portland, offering viewers easy tips on technology, Internet lifestyle and gadgets.
Post from: SiteProNews: Webmaster News & Resources
One of the chief concerns we have as website owners is how to drive traffic to our websites. Without knowing how to get more traffic, how else will we get more leads, make more sales and continue to make money online?
There are a number of ways to get more traffic, so I’ve collected this list of my favorite traffic-generation techniques. I’ve tried to organize them into the following categories:
• Content and article marketing
• SEO and search engine marketing
• Video marketing and podcasting
• E-mail marketing and syndication
• Advertising and PPC
• Public relations and spreading the word
• Social media and bookmarking
Of course, some techniques could arguably be placed in more than one category.
Content and Article Marketing
1. Start a blog or add a blog to your website. Use WordPress.
2. Research your article keywords using the Google keyword tool. Target your blog posts and articles using these keywords. (Read How to Add Keywords to Your Website.) This will help your posts rank higher in the search results.
3. Update your website or blog frequently. Three times each week is great. Daily is better.
To continue reading Matt’s article please go to: 101 Ways to Drive Traffic to Your Website
Post from: SiteProNews: Webmaster News & Resources
I recently came across a couple of articles on WebProNews and Search Engine Roundtable that both reported onGoogle’s new found inability (or unwillingness?) to continue blocking sites that users specify they don’t want displayed in their search results.
According to a Google employee in a recent official product forum thread, this was a “known issue a while back.” My, what a vague response… vague enough to lead one to believe that Google doesn’t care too much about blocking sites from the SERPs for users.
Funny – we’re talking about the same company that has been rolling out waves of aggressive algo changes for the sake of bettering the “user experience” for searchers. So, um… why does this not appear to add up? Seems to me a company so obsessed with pleasing the user would snap to and fix this problem as soon as people began asking questions.
Maybe more is at play here than meets the eye.
The Hard Evidence
Over at Search Engine Roundtable, Barry Schwartz tried the blocking feature himself and included screenshots of his findings in his write-up. Schwartz tried blocking the website”proflowers.com” two different ways. First, he attempted to use the “block site” feature directly in the search results, but he noticed it was nowhere to be found. He then went into his search settings and manually blocked the site. After waiting a couple of minutes, he searched again.
It was still there.
The site appeared in the ad unit atop the organic results, so I wondered whether its “sponsored listing” status was the reason the blocked site still appeared. I decided to try it myself using (what *I* consider to be) the most annoying website on the planet: eHow.com.
First, I navigated to my personal Google search settings and manually blocked the site:
Notice I blocked the site using both the www and non-www version of the URL to head off any potential confusion. Then, I waited a few minutes. When I searched for “how to make ceramic pendants”,this was the second result:
Confirmed. It really doesn’t work. Try it for yourself.
The Circumstantial Stuff
There’s massive speculation that Google’s been pretty cozy withDemand Media for quite a long time now. After Ehow’s initial slap when Google’s Panda algo rolled out, it inexplicably bounced back in the SERPs – with a vengeance. For that matter,many other content farms are beginning to resurface in the search results more frequently as well. Are we to believe that these websites have removed all of their low-quality content and started from scratch?
Or… is there more to this story?
Forbes, Reuters, and many other reputable news sources have written glowingly about DemandMedia’s miraculous resurgence these past few months. As far asrecord profits go, Demand claims it has reestablished earnings by diversifying its revenue model. However, it’s hard to ignore the fact that Demand’s “meh”-worthy Ehow content is also showing back up at the top of the SERPs.
But let’s flash back to 2011. In April, the Panda update slapped Ehow from search results right alongside other content farms.Then, in August, Google renewed its standing advertising agreement with Demand Media – good for the next three years.Demand Media is big business – the company boasts ownership of Cracked.com, Ehow, and various social media websites. Google’s renewed deal with the company was much sweeter than the originalagreement had been. Here’s some details on the perks of the new deal, as reported last year by ZDNet:
Of course, Google could not in good faith save Ehow from the initial wrath of Panda and leave other content farms to plummet into search engine oblivion simply because it had a big contract with the company. However, it is rather curious that one year later, we’re once again seeing Ehow articles on the first page of search results for countless keyword phrases.
Full disclosure: I was an author for Ehow a couple of years back, before the site was slapped by the algo changes. Soon after the initial blow, Demand closed down the article claiming platform for all Ehow authors, stopped producing content for its Ehow library, and began weeding out and destroying low-quality articles from its database. However, a great many articles remained – even those that would be considered nothing more than”halfway decent” writing. They simply trimmed the fat by skimming the worst of the worst from their collection. To this day, mediocre articles remain right alongside the good stuff.
Use Your Own Judgment
The opinions in this article are purely speculation, so take the information herein with a big grain of salt. Suggesting that Google somehow restored Ehow’s standing due to backroom deals would be akin to insider trading… or would it?
This is uncharted territory, and the rules of the Internet arebeing written in real-time. Things that seem unfair may be happening right under our noses, and until we set precedents and define the legality of certain situations (as we’ve seen the FTC attempt to do multiple times this year), the search landscape is a virtual free-for-all.
Why do you think Google’s no longer blocking websites from itssearch results? Do you think it’s a glitch, or is there more atplay here? Give us your take in the comments below!
Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the ‘net. Find out more about Nell by visiting her online portfolio at Content by Nell.
Post from: SiteProNews: Webmaster News & Resources
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch’s (SEW) sister site ClickZ. It’s the 4th survey of it’s kind from SEMPO and it is open to everyone with no SEMPO membership required.