The following steps will help you to succeed in online marketing:
• Effectiveness of website — Invest time in reviewing your website. That does not mean only the feel and look of your site, but also various other factors. Revision of content (either to fix errors or make it more timely), removal of unnatural links and improving landing pages are all key to keeping your website fresh. These three factors directly or indirectly affect your online business.
Ask yourself if your site is serving the purpose it is meant for. Always keep in mind, your site representation directly affects your brand image so always strive to provide the quality information or services to your users.
• Crystal clear goals — Before getting started, you should be clear about your objectives and goals. Having set goals helps you to achieve higher conversion rates. Most people do not plan ahead or have contingency plans in case disaster strikes. Being clear about your aim will allow you to have pre-planned strategies to deal any kind of circumstances.
• Review your SEO strategies — The online market changes rapidly; so do the demands of users. Use various SEO techniques to optimize your website. Make it user-friendly as well as search engine-friendly. Promote your content through social media.
• Traffic analysis — Use various web analytics tools to analyze the popularity and ranking of your website. You can use PPC (pay per click) or some sort of campaigning to drive traffic to your site. Analyze the traffic of your site on regular basis.
• Segmentation of database — To gain the advantage of e-mail marketing, proper segmentation of database is very important — it helps you to send targeted messages to people interested in your products/services.
• Manage your site reputation — Building site reputation is as important as building trust of users. You can help maintain your site’s reputation by obtaining backlinks from influential sources or popular brands in your industry or niche.
• ROI for social media — Return on investment (ROI) is best achieved through social media marketing. Social networking sites like Facebook and Twitter serve as the cheapest and easiest way to reach people and, when used properly, can have an incredible ROI.
• Create advertisements — Meaningful advertisements are an important aspect of Internet marketing and are key to nabbing an increasing level of traffic for your page. Advertisements should be unique and attractive.
• Check feedback — Do not neglect visitor feedback. Check visitor response daily to learn the kind of improvements they are looking for. This allows you to tailor your product or service to meet customers’ expectations.
• Use different software — Make use of software like Photoshop or Corel draw to make your advertisements and other creative endeavors as attractive as possible.
• Creative information — The text portion of your advertisements should be meaningful and easy to understand so people make that all-important click to take them to your site
• Chose right time — Timing is everything when it comes to advertising. If you want to promote an event, start advertising five to seven weeks before the date of the event.
Parveen Barak writes about SEO, also online poker news and online poker at www.onlinepokernews.in.
Post from: SiteProNews: Webmaster News & Resources
As online marketers, we’re always looking for the next big thing when it comes to social media. Many of us have already jumped on the Pinterest bandwagon to promote our company blogs, and the businesses we represent.
From an SEO and ORM standpoint, Pinterest has the potential to really help you out. Not only is it pretty easy to rank for your business’ Pinterest profile, but the board names for Pinterest rank really well too. If you work the name of your company into a couple of your board names, you’ve got at least three spots filled on the first few pages of a Google search. For example, you could have one board that is just under your company’s name, and another board that says “[Company Name] Causes and campaigns” and you can pin images related to your company’s social justice standpoints. In one move, you’re helping SEO, ORM, and PR. And you get to be on Pinterest at work. Pretty neat!
The benefits of a business Pinterest account are obvious but, in actuality, few businesses are using the image-driven social media hub to its full potential. Many marketers look right past a powerful tool that Pinterest has to offer — secret boards.
Most online marketers are results-oriented, fast-paced folks who love the thrill of creating viral content and the immediate gratification that goes with it. So the idea of creating content that is meant to be “secret” sounds too foreign and scary for them.
Here’s how your business can use Pinterest’s secret boards.
1) Come up with a special offer, exclusive event, or promo deal.
2) Create a secret Pinterest board for your special offer that centralizes around a specific theme.
3) Invite a select number of your followers to become pinners on your secret board.
4) Ask them to add pins that relate to the given theme, and tell them that whoever has the most popular pin, will win something big (ask them not to repin their pins on the secret board to any of their other public boards just yet).
5) After everyone has added their pins, make the board public and promote it.
6) Whichever user-generated pin gets the most amount of repins once the board has gone public, receives a trip, or prize, or one-year subscription to your service, etc.
Why This Works
Being invited to a secret board is exciting and makes people feel special. Also, because your followers will be competing for a prize, once you make the board public, they will be repinning their once secret pins like crazy, and urging their friends to reshare their stuff too. Therefore, your business will have a flurry of people repinning images from a board that you created. Basically for the duration of the contest, you’ll have a virtual army of Pinterest marketers promoting their own content, but also promoting your company’s content at the same time.
Couldn’t You Do This With a Public Board?
Yes, you could. But there are a few reasons why using a secret board is better.
First of all, it can be risky to let your followers pin onto a public board that is connected to your business. With secret boards, only the board’s creator can approve/disapprove any content and invite more people to pin. While it’s true that people can repin their content from the secret board to other public boards they have, these repins and likes will not display information about the secret board or link back to the secret board. In other words, even if someone pins something negative or inappropriate to your company’s secret board, nobody can ever connect it back to your company through Pinterest.
Second of all, collecting all the content upfront, and then switching from private to public is like opening up a floodgate. For a week or two, Pinterest will be flooded with people repinning your company’s content, and your company name will be all over the place, reaching thousands of people. Using Pinterest’s secret boards in this way enables your business to make your followers feel special, provides you with tons of user-generated content, and gives people a real incentive to make sure your business is in the spotlight on a major social media network.
Post from: SiteProNews: Webmaster News & Resources
The Internet is a powerful resource that connects you to the rest of the world and helps you access knowledge in the blink of any eye. It can also, however, put you in the precarious position of sussing out legitimate offers versus complete cons. These 15 Internet scams are quite popular, but you can avoid falling victim to them by learning to recognize their common red flags.
- The Nigerian Scam – Also known as a 419 scam, Nigerian scams offer targets a portion of the email sender’s inheritance in exchange for help claiming the money from a foreign government. Early versions of this email usually cited Nigeria as the country where the money was supposedly held, but updated versions may claim a variety of African nations.
- Lottery Scams – The first red flag that a lottery win notification is fraudulent is the fact that you haven’t been playing the lottery, but email notifications can be convincing and the promise of a big reward enticing. If you haven’t played any lotteries or entered any contests, you should regard any email claims that you’ve won one as dubious.
- Convincing Fakes of Official Entities – An email that appears to be from a reputable payment processing service or your bank explaining that your account has been compromised is a popular phishing scam, largely because it tends to work. Don’t click on any redirecting links within an email and never give out your account number or password. When in doubt, contact your bank directly.
- Item for Sale Scams – Selling an item on an auction site or online classified site can open the floodgates for messages and emails, some of which have fraudulent aims. Anyone asking if they can overpay you for an item in exchange for a wire transfer or cashier’s check seems fishy because it is; in most cases, the check or payment method will prove to be fraudulent, leaving you bereft of your goods and holding the bag on a bad debt.
- Employment Scams – In a particularly despicable turn, employment scams are becoming more and more popular as an increasing number of Americans find themselves without a job. Employment ads and websites created by these hucksters may seem legitimate, but they’re actually sophisticated ways of collecting your personal information for floods of spam email or even identity theft.
- Disaster Relief Scams – Preying upon the inherent desire to help your fellow man, messages soliciting donations for a natural disaster in some tiny, obscure, developing nation is a lucrative business for scammers.
- Travel Scams – Sometimes you’re forced to sit through a presentation about timeshares, but sometimes your information is collected for marketing mail and identity theft. Be wary of any email claiming that you’ve won a free vacation.
- Get-Rich-Quick Scams – The idea of building an empire by stuffing envelopes or selling a nutritional supplement isn’t a new one, but the scope and reach of the Internet has created a flood of get-rich-quick scams preying on people’s hopes of hitting it rich.
- Sweetheart Scams – A person who pretends to be someone they’re not in an online relationship is called a “catfish.” Catfish may simply be seeking attention and validation, but most are playing a part in order to get as much money as possible out of an unsuspecting mark before mysteriously dying or staging a dramatic breakup scene.
- Prime Bank Note Scams – Con artists offering “bank guarantees” that they can purchase at a bargain and sell for top dollar take a fortune from their unsuspecting victims. To make their claims seem even more attractive, these scammers claim that their “guarantees” are issued by “prime banks,” hence the name.
- Letter of Credit Scams – The only legitimate letters of credit are issued by banks directly to a recipient for international trade agreement and payment guarantees. Anyone offering a “letter of credit” investment opportunity will probably try to sell you the Golden Gate Bridge if you show an interest.
- Goods Not as Listed Scams – Relatively mild in the scheme of things, goods-not-as-purchased schemes generally happen on unregulated classified ads sites or auction sites that openly condone trade in pirated goods. After remitting payment, you will almost always receive some sort of package. In most cases, the goods are completely different than they were described and you have no recourse for regaining your money.
- Rogue Anti-Virus Software Scams – The idea that your computer has been infected by a virus is a scary one; after all, what if you lose all of your precious pictures, videos and important documents? Scammers know that most people will fall victim to these cons out of fear of losing their files, so they create convincing anti-virus alerts that require you to pay an activation fee to remove a virus that doesn’t even exist.
- Survey Scams – The best case scenario for those who fall victim to a survey scam is that they waste their time and get a few spam emails. More elaborate scams will take your personal information for marketing and identity theft purposes, even though you think you’re just participating in legitimate market research.
- Something for Nothing Scams – You’ve probably heard the old adage about things that are too good to be true, and it definitely holds water on the Internet. Anyone offering you fame, fortune and riches simply for being you is almost certainly trying to scam you somehow.
Post from: SiteProNews: Webmaster News & Resources
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts.