Huawei Places Third in Smartphone Race in Q4

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Huawei, for the first time, is running third in the global Smartphone race.

The Chinese telecommunications company has left Nokia, Research In Motion and HTC in the dust although it is not even close to catching the No. 1 and No. 2 companies — Samsung and Apple.

Huawei shipped 10.8 million Smartphones in the fourth quarter, giving the company a 4.9 percent market share behind Samsung which shipped nearly 64 million devices for a 29 percent share and Apple with nearly 48 million iPhones shipped for a 21.8 percent share, according to researcher International Data Corp.

Fourth place was nabbed by Sony which shipped 9.8 million Smartphones for a 4.5 percent share while ZTE, which rounds out the Top 5, shipped 9.5 million units for a 4.3 percent share.

IDC estimated nearly 713 million Smartphones were shipped globally last year, a 44 percent increase from 2011.

“The high-growth smartphone market, though dominated by Samsung and Apple, still presents ample opportunities for challengers,” Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker, said in a press release. “Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets. A good example is Huawei, which overtook LG as a Top 5 vendor in the overall mobile phone market and passed HTC to become a Top 5 Smartphone vendor.”

To break out of the bottom half of the top 10, Huawei covered both the mass market with its simple and inexpensive Smartphones and the high-end of the market with its Ascend-branded product line, IDC said.

“Along the way, the company has demonstrated its innovative skills, having released the world’s thinnest (6.68 mm) Smartphone last year, the Ascend P1, and this year it announced the upcoming Ascend Mate, the first Smartphone with a 6.1-inch display,” the press release said. “At the same time, Huawei has brought its own software innovations, including Magic Touch, Guiding Wizard, Smart Reading, and Floating Windows.”

 

Top Five Smartphone Vendors, Shipments, and Market Share, Q4 2012
(Units in Millions)

Vendor

4Q12 Unit Shipments

4Q12 Market Share

4Q11 Unit Shipments

4Q11 Market Share

Year-over-Year Change

1. Samsung

63.7

29.0%

36.2

22.5%

76.0%

2. Apple

47.8

21.8%

37.0

23.0%

29.2%

3. Huawei

10.8

4.9%

5.7

3.5%

89.5%

4. Sony

9.8

4.5%

6.3

3.9%

55.6%

5. ZTE

9.5

4.3%

6.4

4.0%

48.4%

Others

77.8

35.5%

69.2

43.1%

12.4%

Total

219.4

100.0%

160.8

100.0%

36.4%

Source: IDC Worldwide Mobile Phone Tracker, Jan. 24, 2013

 

The Top 5 Smartphone vendors for 2012 are: Samsung 215.8 million Smartphones shipped for a 30.3 percent share of the market; runner-up Apple shipped 135.9 million units to take 19.1 percent of the market; Nokia was third with 35.1 million devices shipped and a 4.9 percent share of the market. HTC and RIM, which placed fourth and fifth respectfully, each sold 32.5 million of the handsets for a 4.6 percent share of the market.

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Huawei Places Third in Smartphone Race in Q4

Libraries Remain Relevant in Digital Age

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In this digital age, libraries may be seen by many as a dying breed.

Not so, The Pew Internet and American Life Project has found.

Many libraries now offer free computer and Internet access, a service that is almost as important to patrons as checking out books, a recent Pew survey found.

Eighty percent of U.S. residents categorize borrowing books as a “very important” library service, while 77 percent say the same thing about using library computers and Internet services.

“In the past generation, public libraries have reinvented themselves to become technology hubs in order to help their communities access information in all its new forms,” said Pew research analyst Kathryn Zickuhr in a statement.

Of the 2,252 Americans aged 16 and older interviewed by Pew, 53 percent said they would like more eBook selections in their public libraries, and would be likely to check out e-readers already loaded with books — a significant increase from a survey a year ago.

Roughly 69 percent said they would like to be able to try new technology devices through libraries, and 63 percent said they would like to receive customized book and music recommendations from their libraries, much like they would from Amazon.com.

The survey also found library patrons were open to having even more technological options such as:

Online research services allowing patrons to pose questions and get answers from librarians: 37 percent of those surveyed would “very likely” use an “ask a librarian” type of service, and another 36 percent say they would be “somewhat likely” to do so.

• Apps-based access to library materials and programs: 35 percent of those surveyed would “very likely” use that service and another 28 percent say they would be “somewhat likely” to do so.

• Access to technology “petting zoos” to try out new devices: 35 percent of those surveyed would “very likely” use that service and another 34 percent say they would be “somewhat likely” to do so.

• GPS-navigation apps to help patrons locate material inside library buildings: 34 percent of those surveyed would “very likely” use that service and another 28 percent say they would be “somewhat likely” to do so.

• “Redbox”-style lending machines or kiosks located throughout the community where people can check out books, movies or music without having to go to the library itself: 33 percent of those surveyed would be “very likely” use that service and another 30 percent say they would be “somewhat likely” to do so.

Reaction was mixed when it came to libraries moving printed books to free up space for tech centers, reading rooms and meeting rooms. Twenty percent were in favor, 39 percent said maybe and 36 percent were against moving printed books out of public spaces.

Internet use at libraries

Twenty-six percent of those surveyed say they used computers and Internet at the library. Here is what they did on their free Internet access:

• 66 percent of those who used the Internet at a library in the past 12 months did research for school or work.

• 63 percent said they browsed the Internet for fun or to pass the time.

• 54 percent said they used e-mail.

• 47 percent said they got health information.

• 41 percent said they visited government websites or got information about government services.

• 36 percent said they looked for jobs or applied for jobs online.

• 35 percent said they visited social networking sites.

• 26 percent said they downloaded or watched online video.

• 16 percent said they bought a product online.

• 16 percent said they paid bills or did online banking.

• 16 percent said they took an online class or completed an online certification program.

 

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Libraries Remain Relevant in Digital Age

Technology News Briefs — Jan. 28, 2013

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Unlocking New Smartphones Purchased from Carrier Now Illegal

It is now illegal in the U.S. to unlock any Smartphone purchased from a carrier without that carrier’s permission.

Under the new law, first-time offenders could face fines of up to $500,000, be imprisoned for five years, or both. Repeat offenders face a fine of $1 million, imprisonment for up to 10 years, or both.

The Library of Congress, which handles the rulemaking for the Digital Millennium Copyright Act, enacted the law in October with a 90-day transition period. That transition period ran out Jan. 26.

According to the Librarian of Congress, “there is now a wide array of unlocked phone options available to consumers. While it is true that not every wireless device is available unlocked, and wireless carriers’ unlocking polices are not free from all restrictions, the record clearly demonstrates that there is a wide range of alternatives from which consumers may choose in order to obtain an unlocked wireless phone.”

Phones purchased before the law was enacted can still be unlocked without consequences.

AT&T Shells Out $1.9B for Verizon Airwaves

AT&T is digging deep — to the tune of $1.9 billion — to acquire airwaves from longtime rival Verizon Communications.

The purchase is part of AT&T’s plan to give its network a boost.

The 700 MHz licenses cover 42 million people in 18 states — California, Colorado, Florida, Idaho, Illinois, Louisiana, Montana, New Mexico, New York, Ohio, Oklahoma, South Dakota, Tennessee, Texas, Utah, Virginia, Washington and Wyoming.

“This acquisition complements AT&T’s existing holdings in the 700 MHz B band and will allow AT&T to continue to quickly deploy 4G LTE services to meet demand for mobile Internet services on a wide array of Smartphones, tablets and other devices,” the company said in a press release.

The company announced last November it plans to reach 300 million people in the U.S. with its 4G LTE network by the end of 2014.

In addition to cold, hard cash, AT&T will also give Verizon 10MHz of AWS spectrum in Western markets such as Los Angeles, Phoenix, Fresno and Portland, Oregon.

Facebook Block’s Twitter’s New App

All is fair in love and war and it appears Facebook and Twitter are in a war of sorts.

Not long after Twitter announced it had purchased video sharing app Vine, Facebook blocked the app from using the social network’s ‘find people’ function. This means Vine cannot find friends with Facebook accounts.

The move does not come as a surprise. Twitter blocked Facebook’s Instagram app from using its API to find friends with Twitter accounts within Instagram last summer.

Facebook has also denied access to Russian search engine Yandex’s new Wonder app. The app enables users to search social data streams.

Facebook posted a blog Jan. 25 to clarify its position. It reads:

For the vast majority of developers building social apps and games, keep doing what you’re doing. Our goal is to provide a platform that gives people an easy way to login to your apps, create personalized and social experiences, and easily share what they’re doing in your apps with people on Facebook. This is how our platform has been used by the most popular categories of apps, such as games, music, fitness, news and general lifestyle apps.

For a much smaller number of apps that are using Facebook to either replicate our functionality or bootstrap their growth in a way that creates little value for people on Facebook, such as not providing users an easy way to share back to Facebook, we’ve had policies against this that we are further clarifying today (see I.10).

 

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Technology News Briefs — Jan. 28, 2013

Google Takes Another Bite Out of SEO: First Links and Now Keywords

Written by: admin Date of published: . Posted in Google News, Latest News, SEO News, Social Media News, test

For search engine marketers — and the companies who depend on them — things just got a little tougher. SEO companies, most still reeling from the impact of Google’s Panda and Penguin updates, aren’t going to like what the CEO of LinkSmart reported in Forbes on Jan. 22.

It’s not just links that are taking a hit from Google — now keywords are in trouble too, according to Pete Sheinbaum, who was the CEO of Daily Candy before taking the helm at LinkSmart. Google put an end to the easy acquisition of links, which for more than a decade had been essential to search engine rankings.

Links remain important, but their overall value has diminished. Worse for SEO specialists, quality links have to be earned. Google stripped sites of many links they deemed forced, purchased or otherwise tainted and now makes it harder for sites to gain links. Content marketing and social media marketing are usurping SEO’s dominance in link-building as Google now rates links based on perceived value — a link from an article published in a high-authority magazine or shared on Twitter — gets more Google love than links from ezines and directories.

Google Shields Search Results Data

And now, Sheinbaum says in Forbes, keywords are also losing their importance in marketing.

Google isn’t discounting keywords as it did links. But it’s making it harder for websites and advertisers to know what keywords drive traffic. Google is keeping much of that information to itself and may become increasingly stingy about releasing it in the future, Sheinbaum says.

If, for example, your marketing strategy revolves around keywords such as “how to make money online,” you may be paying a search engine company to put those keywords in anchor text and spending money on pay-per-click advertising based on the phrase “how to make money online.”

Google is not stopping you from spending money this way, but the company is making it harder to track results. You may not know if someone visited your site because of the keywords or because of some random reason.

What happened? Google used to freely pass along reports about keywords. But for any site that uses Google analytics — and about 57 percent do, according to study by Optify — Google keeps this information private. This is good for Google — it acquires information for its own advertising purposes — but bad for other companies who sell advertising based on traffic and keywords.

This means that marketers and advertisers are going to have a harder time analyzing traffic on their websites — and justifying their rates to website owners. Owners who want to get the most out of their marketing dollars — and SEO companies who want to keep earning their fees — will have to look beyond raw data and try to look deeper into the meaning of traffic rises and dips.

If traffic rises on a Tuesday, falls two days later and picks up five days after that, simple data will no longer provide the reason. It will be necessary to examine what changed on Tuesday — content was published on a high-authority site or a new ad campaign launch — what happened in the four days of slower traffic and on the fifth when traffic picked up.

New Strategies Needed

Todd Mumford , CEO of SEO Visions, says the information in the Forbes article should not alarm search engine specialists. For one thing, he says, Google started shielding keyword information months ago and savvy online marketers and company owners are already employing new strategies to test the strength of campaigns.

Mumford, interviewed for this article, cited three key ways to analyze traffic data despite Google’s attempts to keep the information to itself:

1. Google Webmaster Tools

These tools allow website owners to see statistics on daily average traffic, prominent search queries, ranking position and other statistics.

These tools do not, however, always provide accurate results. Google webmaster tools reports, for example that DavidAndersonWealth.com ranks at position 81 in the US, but it has rested in position 33 to 38 for several weeks.

2. Site Search

This tool helps owners and markets understand keywords relevant to a customer buy cycle — you can find out what keywords customers click on (or ignore) when they’re on your site and adjust accordingly. Mumford says websites can synchronize site search with Google to help synch up their data with Google’s.

3. Site Surveys

Mumford says site surveys can be a very effective way to collect data provided your website has a decent amount of daily traffic. Such surveys can be more valuable than Google analytics, he says, because they do a better job of capturing user intent. Questions, ratings and comments on your site tell you more about your customers — and how to market to them — than the keywords they click on.

When you understand your customers, you can match keywords to their intent without Google’s help. If, for example, your site visitors click more frequently on words such as “lose weight now” than “get healthy,” you can build your content and marketing accordingly.

Bottom Line

Traffic analysis requires more nuance — and more guessing — and companies may make more missteps than they’re used to until their tracking skills become better refined.

Google is growing up and forcing website owners and online marketers to grow up, too.


David Anderson is an entrepreneur, business guru, mentor and author. Based on 30+ years of experience from the UK, USA Europe and Canada, David and his team have shared their “secret sauce” that has worked time and time again and helped “ordinary people achieve extraordinary things”. Visit David Anderson Wealth.

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Google Takes Another Bite Out of SEO: First Links and Now Keywords

2012 Search Marketer Survey Results: The Rules Have Changed

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, Social Media News, test

Ever wonder how much dough those search marketers are raking in? Yeah, me too. Professionals who carry the title tend to keep pretty hush-hush about their earnings, but an agency called SEMPO manages to dig up the goods each and every year.

SEMPO is a worldwide not-for-profit agency that represents search and digital marketing professionals. SEMPO has teamed up with ClickZ to present the 2013 survey, and if you’re in the industry, you can access the questionnaire here. SEMPO has conducted this study for many years but, in 2012, the findings shifted to reflect the dramatic changes in the search landscape that went down during the year.

What It’s All About

SEMPO’s questionnaire is a yearly study of the entire search and digital marketing industry, and this year will contribute to almost a decade’s worth of data. The survey seeks to measure the current income level of those working in the industry, and it takes factors such as location, job duties, and level of expertise into consideration.

According to Search Engine Land, SEMPO attempts to mine information about SEO and SEM jobs that span from new hires to chief execs. Researchers also hope to discover how salaries vary based upon the global markets professionals serve. The survey asks questions about bonuses and other perks, SEM budget amounts, and other aspects of each participant’s role in his or her agency.

The more search marketers who participate, the better — a large number of participants will yield results that are far more accurate. In turn, this will help us all learn more about the search marketing industry as a whole.

SEMPO’s 2012 Findings

SEMPO issued a press release announcing the findings of its 2012 survey in September of last year. The release reported key findings of the study, including tactical use of social media, higher amounts spent on paid search activities, and an increased emphasis on reputation and branding.

The 2012 report managed to survey more than 900 different search marketing agencies spanning the globe. Thirty-six different countries were represented in the 2012 data set, and it included information about quite a few different areas of the industry.

Here’s the skinny: the 2012 survey found, despite the unstable global economy, the search industry was coming up roses. It proved to be surprisingly stable even though there was such major upheaval in the search environment during 2012. According to the press release, new tools and platforms played a role in the stability and, although professionals reported some of the same goals as they had in years past, some survey answers highlighted unanticipated new trends in the industry.

The Game Has Officially Changed

Two findings from the survey that I found particularly relevant for SiteProNews readers included the following, pulled straight from SEMPO’s official press release in 2012:

• Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from five percent in 2011 to more than 11 percent in this year’s survey.

• As with SEO, agencies evaluating their clients’ goals for paid search noted a significant rise in seeing brand/reputation as their top objective. This appears to have come largely at the expense of “generating leads” that, nonetheless, remains the top goal. The researchers surmise that for some organizations, especially those with sophisticated attribution methods in place, using pay-per-click (PPC) as an “assisting” channel that builds and supports brand terms and ideas has a greater cumulative effect on lead generation than campaigns designed for immediate returns.

This data is extremely telling if you stop to think about what went down last year that led to the findings above. Google’s onslaught of rockin’ new algos and updates forever changed the way search marketers operate and the game is now on a completely different playing field.

Take the first bullet point, for example: The responses of the survey pointed to a decline in the “blunt objective” of driving traffic. That was the singular focus of search marketers in previous years, but as the press release noted, that zinger wasn’t even the most interesting aspect of the discovery. The biggie was the number of search marketing firms that cited brand/reputation as a goal more than doubled.

Takeaway: It’s all about creating a unified presence on the Web if you want to get anywhere. Gone are the days of fly-by-night websites raking in the traffic with nothing but killer keyword sets and link-blasting software — and the algos are only getting more sophisticated. Now, it’s not about the tools you use or the data you mine — it’s about who you are as a brand.

The second bullet point above is even more curious. It notes that agencies representing paid search advertisers also cited brand/reputation as a top goal in the study. Companies are using PPC as a stepping-stone toward the goal of unified branding across the Net for their clients instead of as an isolated lead-generation tool. This is huge. These findings mean all the chatter we’ve heard in the search community over the past year indeed holds true — to make it online, you must become a brand.

Daunting… intimidating? I know, I know. I’m right there with you. But if you step back for a minute and ponder all this info, it sort of makes sense. If you brand a website, get active on your branded Twitter account and Facebook page and you begin connecting with others in your niche across the Web, a funny thing will happen — people will begin to recognize you and traffic will flow to your site through virtual word-of-mouth.

Google may have initiated the changes that started the domino effect leading to this new emphasis on brand management, but complying with Big G will produce a rather ironic result. By doing Google’s bidding, you’re essentially freeing yourself from its clutches — traffic will begin to recognize your brand and begin to find you… without the help of a search engine.

Take that, Googlebot.


Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the Net. Find out more about Nell by visiting her online portfolio at Content by Nell.

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2012 Search Marketer Survey Results: The Rules Have Changed

Five Apps That Will Help Make You and Your Business More Productive

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Technology is viewed by businesses as both an enabler and a disabler of business productivity. With a massive number of online games and applications available to create a distraction for employees during the day, whether it means catching up on the latest events on one’s online farm or pinning photos of favorite home decor, there are endless ways employees can kill valuable business time with technology.

There are also many applications that exist, however, to improve business productivity. Here are five of our favorites:

Skype — This one seems like a bit of a no-brainer and is one of the most oft-used, if not the most oft-used VoIP solution for mobile. You have the ability to call both landlines and mobile phones with this application. Video calls and a messaging function are free as long as you have access to 3G or a Wi-Fi connection.

Turboscan — This is scanning and faxing on-the-go. Gone are the days of needing a clunky scanner and fax machine at your disposal. With this application, you can simply use your phone to take a photograph of each page of the document you wish to fax to someone, and it magically becomes a high-resolution PDF that you can e-mail.

Bank of America This banking application will easily enable you to handle business bills on the fly and make transfers. It will also take care of many other types of banking needs for you all from the confines of your phone. The app makes managing business finances simple and easy when on-the-go.

Dropbox for teams — Sharing files has never been so easy. This great app allows business teams to collaborate and share documents from any number of platforms. Storage availability starts at 1,000 GB for a group or 200 GB per user, but additional storage needs can easily be accommodated. Clients can even access your files, regardless of whether they have access to Dropbox. Privacy options for files are also available.

Salesforce — This fantastic mobile app makes an already efficient product even more efficient. Sales associates who are on-the-go will love this app that allows for up-to-the-minute updates from your team regarding problems customers might be having. It also offers useful metrics for sales calls and access to your sales data and dashboards from your phone.

In an age when our phones tend to be tethered to our bodies, it simply makes sense to use them to help us optimize business productivity — and there are many fantastic business-related applications available.

Be sure to check your favorite online tools to see if they have apps available. The five apps listed here are just a few of many that will definitely shave some minutes off of your day that can be utsed for other productive things (or not)!


Cara Aley is a freelance writer who covers a wide variety of topics from managing your online reputation to health and wellness.

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Five Apps That Will Help Make You and Your Business More Productive