An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better.
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. Here’s how you can avoid wasting advertising money on irrelevant traffic.
You will find more statistics at Statista
Post from: SiteProNews: Webmaster News & Resources
For article marketers, it’s all about providing helpful, quality information so people will want to visit our sites for more of the same. But, if we don’t also produce an effective resource box, we could lose a lot of those clicks.
The resource box, which can also be called the ‘about the author’ or ‘author’s bio,’ is the snippet of information at the end of the article. Unfortunately, many times the resource box is not given the attention it needs. To get the traffic you are seeking, your resource box needs to be as powerful as the article itself.
Below are 10 tips on how you can obtain more clicks from your article resource box:
1. Keep It Short – According to some research, your resource box should be no more than 15 percent of the length of your article. For example: If your article is 800 words, then your resource box should be no more than 120 words. Another recommendation is to keep it at one to three sentences. Lengthy resource boxes will not produce traffic because after reading your article they don’t want to spend a lot of time reading a long, boring bio. Short, commanding and to the point will get the reader’s attention.
2. Too Many Links – Do not load your resource box with links. This will only confuse the reader and more than likely drive them away. Give them one clear link to click on and you will get more results. Most article submission sites allow a maximum of one or two links.
3. Third Person – Write your article in third person, not as yourself. This will make it sound more like a recommendation and it will carry more weight and influence.
For example: I am an expert in Internet marketing with years of experience.
Or John Doe is a marketing expert with many years of experience.
4. Clickable Links – Be sure to hyperlink your links so people can just click and go. If they have to take the time to copy and paste, even though it is just seconds, your click rate will drop substantially.
5. Keywords – Be sure to use relevant keywords in your resource box. Use targeted keywords that are relevant to your article body and title. If your article is about dog grooming, be sure to use dog grooming in your resource box and in your link, if possible. If your URL does not contain the relevant keywords, use anchor text to add them in. Anchor text is when you link your URL to a certain word or phrase. You might not always be able to do this but take advantage of the opportunity when you can.
6. Making the Sale – Do not try to make a direct sale with your resource box. Instead, focus on getting people to your site to sign up for your mailing list, newsletter, etc. This will enable you to build a relationship and get more sales in the long run. Get the traffic, get them signed up and then work on the sales.
7. Click for Free – Always try to offer a freebie in your resource box. Free eBooks, free subscriptions and free reports are good incentives for clicking.
8. Solution to Problems – You want to let people know you can provide a solution to their problem.
For example: Jane Doe can help you increase your productivity with her free online class at: wherever.com >http://wherever.com/<.
By offering a solution, you will get more people to click on your link.
9. Your Name – Be sure to put your name in your resource box. It is surprising how many people forget to add their name. Lead in with your name and give a brief summary of your qualifications.
For example: Jane Doe is a seasoned veteran of productivity and organization solutions. She can help you increase your success by becoming more productive. Sign up for her free online class here.
10. Call to Action – As always, you want to get people to respond. You can do this more effectively with a call to action. Tell them to click here or sign up now, or find out how. Just adding a link is not enough. Give them the extra push they need with a clear call to action.
Article marketing is a very powerful way to build your reputation and your business but do not neglect your resource box. Try using multiple boxes and test the results. Make your resource box is powerful as the article itself so people will want to click your link and visit your site.
Terri Seymour has many years of article marketing experience and has helped many people make money with their online business. Click to find out how she can help you increase your traffic and sales for FREE at: ==> http://www.SeymourProducts.com
Post from: SiteProNews: Webmaster News & Resources
1. Which pages are most worth promoting.
2. How you can improve on your future content.
But how can you identify your best content? With this article, I’ll avoid weighing in on which metric in particular is most important (be it sales, pages per visit, etc). Instead, the focus will be on how to interpret your analytics without relying on “most” as an indication of “best.”
For example, a page that results in more sales may simply be doing so, because it has more visits. That says nothing about whether it’s the piece of content most worth promoting.
This is going to be an advanced article, involving spreadsheets and standard deviations, so it might not be for everybody. I’ll try to keep it step-by-step and fairly easy to comprehend but, even then, it’s worth asking how much time you want to invest in analytics, as opposed to outreach and other activities.
Take what I’m saying with a grain of salt, and choose your time wisely. This is going to be most useful for sites with a decent amount of resources and a lot of analytics data to work with. With that in mind, let’s get started.
1. Start by getting as much data as possible. Head up to the top right portion of analytics and expand your date range. I would advise expanding it to include everything from the day you first set up analytics on your site up to the present day.
2. In the left sidebar, click through content, site content and landing pages.
3. Stick to comparing apples with apples. At the top left corning of analytics, click advanced segments and select search traffic, then click apply.
4. Make sure the data you’re going to export includes more than just the traffic. Above your graph you will see a visits vs. select a metric. Click on select a metric and choose your metric of choice, such as pages/visit.
Building Your Spreadsheets
There’s no denying it, this step’s a pain. If you can build an application to pull this off for you, I’d advise doing it. The steps below assume you selected pages/visit, but it could be a metric.
1. Make sure you are only viewing search traffic (or a different source if you prefer, just make sure all the data is from the same source). Click on the page at the top of the list, then go to the top of the page and click export. For a spreadsheet, you will typically want to select CSV.
2. Open up your CSV and scroll way down the page to the bottom of your day, visits, and pages/visit stats. In the cell below your pages/visit data, type “=stdev(” and highlight the data from this column, then type “)” and hit enter. Make sure that you only highlight the data that comes after analytics started recording data from the page. This will give you the standard deviation of the sample, which is basically a measure of how much the pages/visit fluctuates.
3. Repeat this process for all the landing pages that you want to consider. I know, it’s a pain and not always worth it.
4. Go back to analytics, and export a list of all the pages you are considering.
5. Create a “standard deviation” column. Copy the standard deviation of each page and paste it into this column.
6. Create a “confidence interval” column. A confidence interval tells you how reliable your data is so that you can avoid favoring statistical flukes. Excel has a function for this. At the top of this column, type “=confidence(”
7. Excel’s “confidence” function requires three values. The first one is the “alpha,” which determines how accurate you want the results to be. To understand what this means, if you type “0.01” you can expect one out of every 100 of your results to actually fall somewhere outside of your confidence interval. There’s a good chance you don’t want more than one fluke in your data. If you were comparing 50 pages, then, you would want your alpha to be 1/50, or 0.02, or smaller. Type “;” after you enter your alpha.
8. The next thing Excel needs is your standard deviation. Click on the cell from your standard deviation column, and type “;”
9. The last thing Excel needs is the sample size. In this case, it should be from your visits column. After you click on the cell from this column, type “)” and hit enter.
10. Click on the square at the bottom of your “confidence interval” cell, and drag it down to the bottom of your data.
11. Now create one more column, called “minimum pages/visit.” Subtract your confidence interval column from your pages/visit column to get this value.
12. Select the full table and sort your spreadsheet in descending order by “minimum pages/visit.”
That was a chore, wasn’t it?
Why do all this? The end result of your efforts is that you will know which landing pages on your site produce the most pages per visit (or whichever metric you decided on).
Why can’t you just sort it this way in analytics? Well, you can, but the problem is that analytics (and this infuriates me) doesn’t offer any data on statistical significance. When you sort the pages by pages/visit, most of the pages you see have just one or two visits.
If you have limited resources and don’t have time to use the method discussed above, it is possible to filter the results by a higher number of visits. For example: Above the results, click on advanced, and change landing page to visits. Adjust the command to say include visits greater than 50, or whichever number you feel works best.
The problem with this is you are forced to “feel” your way through the data, and work off your hunches. Is 2.6 pages per visit with 56 visits really better than 2.2 pages per visit with 1,036 visits, or is there a good chance it’s a statistical fluke? You have no way of knowing without using the procedure discussed above.
You will have to weigh your options to decide where your resources and time are most valuable. Sometimes it’s best to simply identify what appear to be your 10 best pages and focus on them, knowing that some of them are probably flukes. As you promote those pages you will collect more data so that you can adjust your strategy accordingly.
Don’t forget to pass this along if you found it useful.
Carter Bowles is a freelance writer, science blogger, and SEO enthusiast. He lives in Idaho with his wife and daughter, where he is pursuing degrees in physics and statistics. Carter writes for Northcutt, a Chicago based SEO and Inbound Marketing company. Follow Northcutt on Twitter, and check out all they have to offer at www.northcutt.com.
Post from: SiteProNews: Webmaster News & Resources
In years gone by in the wonderful world of SEO, ranking for keyword phrases was quite a bit simpler than it is today. Can I get an amen, people? Can I get an alleluia?
Those were the salad days, the proverbial Garden of Eden. Those days are gone forever, but that doesn’t mean we still can’t crush it online.
We all need to simply acknowledge that some big changes have occurred in our industry. And remember, within big change there is big opportunity. So, let’s crush it, shall we?
If you’ve been doing SEO for any amount of time, you already know all about Google’s little, evil laboratory and all the changes they’ve been throwing at us. Things are getting more and more complex every day. And, you know what? That’s just fine. Things are peachy when you can measure what Google is up to through vigorous testing and roll with the punches. Think relevance, my lads and lassies.
Relevant Sites Didn’t Matter As Much In The Past
So, what is Google up to exactly? Well, in the past Google didn’t look very hard at off-page contextual relevance when critiquing where a website was getting it’s links from. They didn’t seem to care. A link was indeed just a link, no matter where it came from (barring receiving links from gambling and pornography sites, which have pretty much always been a big no-no, in case you might have been wondering.)
So, as the practice went, an SEO could get a link with the anchor text – “sports car” – on a website about giraffes and they’d be good to go, especially if the page was a high page rank (PR) page, with low outbound links, on an authority site, and so on and so forth. Most of you know the drill.
Things have changed a bit now. These types of links still work (raise our rankings for our chosen keywords) and, without a doubt, we all still need high PR links from authority sites. Outbound links on a page are still a factor as well. But the non-relevant links don’t work as well as they used to.
Google realizes that sites about giraffes may link out to sites about sports cars at certain times. If we take a look at big authority news sites, well gosh, these sites link out to and receive links from many different sites. With authority news sites, relevance becomes pretty much impossible – and, you know what? These sites still rank quite well for many various keyword phrases.
Google knows this, so it will probably never completely devalue links from less relevant pages/sites. Following me? It’s all about weight.
Now Relevant Links Hold More Weight – They Are Critical To Killing It In The SERPS Now
Google has become more sophisticated and is using a lot more discretion in “weighing” where we’re getting our links from. With rigorous testing, more and more professional SEOs are finding that getting links from relevant sites holds a lot more weight nowadays. If you do some testing for yourself, it’s very likely you’ll come to the same conclusion.
Links from relevant pages and relevant websites have more weight, no matter the anchor text or the PR on the page. It’s long been suspected that Google was heading in this direction, now it’s simply been confirmed. And SEOs that are using relevant sites for links are killing in the search engines right now. They’re crushing it. Game over.
Therefore, in 2012 (and beyond), getting links from relevant websites and relevant pages (relevant to our own site’s content) has become even more important to ranking highly. And it appears that the direction that Google is taking right now that this will become even more important in future updates.
Guest Posting Is So Much More Important Now – Cozy Up To Your Competitors
So, where do we get our links? Do we set up a bunch of Web 2.0′s (blogspots, tumblrs) with relevant content and link back to our money sites? No way! Not a chance! These are akin to link farms. These simply aren’t the best links anymore. Google knows these sites are often used by link spammers.
Right now they’re looking very closely for links from actual competitors, sites in your same niche. Doh! That sounds kind of scary, right? Competitor sites. That’s right, they’re looking for links from other sites in your niche. It’s time to get cozy with your competition and work together.
So, how are we supposed to get these sites to link to us? And why would they want to link to us? They are competitors after all. A-ha! Great questions, you’re one smart cookie, aren’t you?
You get sites to link to you by writing content for their site. Write high-quality content for other sites in your niche and give it to them, in exchange for a link back to your site. In fact, you can do guest posts for other sites and have those webmasters guest post on your site as well, it’s very much a win-win situation. The more the merrier.
Google really wants sites to link to each other. Gone are the days when we don’t want to link to other sites (this has been true for quite some time). We actually rank higher when we link to sites in our niche. Of course, many of you may have known that already, just a refresher.
Bottom Line – Links Are About Traffic Not The Link
The old guest post is more important and valuable than ever before. People are killing it with guest posts right now, because these links are so powerful. It’s much less about the amount of links right now with Google – it’s about funneling traffic to the right places from the right places. Google loves that. They love relevance.
The fastest and easiest way to find guest post opportunities is by using software. With a good, speedy, reliable piece of software, you can scrape Google for potential guest posting opportunities. And while many other sites are building crappy Web 2.0 links that don’t count for much, you’ll be building links with real weight. You really are a smart cookie.
Glen Hooke is the founder of NuMedia Publishing, a company that develops software applications for the internet marketing community. He has been an Internet marketer for more than 10 years, and writes regularly on a variety Internet marketing topics. To find out more about Glen and his company, visit: NuMedia Publishing
Post from: SiteProNews: Webmaster News & Resources
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo’s 2012 search trends, we don’t blame you. Google has the perfect antidote. Humanity did actually attain achievements that were greater than the iPhone 5.
It’s December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered.