Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google’s guidelines. Follow these tips for a great start to link building in 2013 and beyond.
Google is mostly known for its search capabilities, but did you know there are many other services offered by Google – tools beyond Google Maps, Gmail and YouTube – and most are free? Check out the following excellent products that may help you to run your business more efficiently.
1. Google Gadgets
Gadgets are miniature objects that offer dynamic and fun content that can be placed on any website. You will find handy tools such as to-do lists, currency converters, calendars, calculators, weather forecast, world clocks and thousands more. The gadgets are divided into categories including News, Tools, Communication, Technology, Fun and Games, Finance, Sport and Lifestyle. For more information, go to Google Gadgets for Your Webpage.
2. Google Analytics
If you have a website, Google Analytics can track all your traffic, referrals, ads, sales and conversions. It gives you insight into how visitors behave on your website: which page they arrived on, how long they stay, how many pages they view, what search words they use to find you and so much more. It also lets you see how effective your social media efforts are and which parts of your website are performing well. To install Google Analytics, all you (or your web developer) need to do is place some simple HTML code into your site and the tracking begins immediately.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
3. Google Alerts
Google Alerts lets you set up e-mail updates of the latest relevant Google results, so you can monitor current news stories, keep an eye on competitors or the industry and find out what others may be saying about you or your products and services. Google alerts are easy to set up.
4. Google Drive
Google Drive is a great suite of products that lets you share files and folders with other people including your customers and business associates. It allows for multiple people to work on the same document at the same time. Google Docs, which is like MS Word, Google Spreadsheet, similar to MS Excel and Google Slide the equivalent of MS Powerpoint are all part of Google Drive. No more having to e-mail files to yourself or transfer them via a USB stick. Simply connect to the Internet and all your files are accessible from any computer.
5. Google Translate
Google translate allows your website to be translated to other languages including Spanish, French, German, Chinese and more than 60 other languages. The free website translator plugin expands your global reach quickly and easily. Google Translate is also useful if you need to have phrases, comments or documents translated to English.
<a href="www.blogger.com Blogger is Google’s own blogging tool. Blogs provide a way for you to communicate with your customers and give you an increased presence on major search engines. Most people update their blogs daily or weekly with information about their business, industry news and useful tips and tricks. Blogger is free and extremely easy to use.
7. Google Calendar
Google Calendar lets your co-workers and staff see your calendar and schedules, helping you to manage your time and appointments easily. Two-way syncing with your mobile phone’s calendar means you can access your information even when you are away from your desk. You can set customizable reminders and even invite other people to events in your calendar. Guests can RSVP to invitations by e-mail or via the Google Calendar.
Share photos of your products, recently completed projects and pictures from tradeshows and seminars with your business partners and customers. You can also edit the photos, create special effects and organize them easily.
9. Google AdWords
Google AdWords is an easy way to advertise your products and services on Google, regardless of your budget. The ads are displayed along with search results, generally at the top of the page or on the right-hand side. When you create an AdWords keyword-targeted ad, you choose keywords and key phrases for which your ad will appear and set the maximum amount you’re willing to pay for each click.
10. Google News
Stay up-to-date with current affairs and information from your industry. Google News is a computer-generated news site that displays headlines from news sources around the world, groups similar stories together and displays them. You can set up your page to show you the stories that interest you most, not only on your computer, but also on your mobile phone.
Google offers many more useful tools and services including iTalk, AdSense, Google+, Custom Search, Webmaster Tools and others. The great news is that most of these are free and easy to use.
Ivana Katz makes it easy for you to get your business online very quickly. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.
Post from: SiteProNews: Webmaster News & Resources
An official statement by Terry Kramer sealed the deal, and the U.S. ambassador had this to say to those in attendance at the World Conference on International Telecommunications: “It is with a heavy heart and a sense of missed opportunities that the U.S. must communicate that it is not able to sign the agreement in the current form.”
The proposed ITU treaty revisions included many deeply troubling limitations to the Internet. If passed, the self-contained global network we know and love would become, essentially, answerable to the United Nations.
Hence, this is a big deal for the world. The U.S. and its allies drew a line in the sand, and this bold move has brought the entire summit to a screeching halt. For those who need a little refresher course, let’s look at what exactly the ITU is, who’s fighting back, and what all this means for the future of the Web.
The ITU Conference: What’s Going On
The International Telecommunication Union (ITU) is one part of the United Nations. Its just wrapped up a meeting hosted in Dubai, and almost 2,000 delegates from all over the globe were in attendance. The core goal of the meeting was to revise the International Telecommunication Regulations (ITRs). This treaty has been around since the 1980s, and according to a May 2012 Vanity Fair article, “The sprawling document, which governs telephone, television, and radio networks, may be extended to cover the Internet, raising questions about who should control it, and how.”
That grim forecast played out just as predicted in Dubai. A few countries offered up proposals that would allow the UN sweeping new power to regulate the Internet. However, the United States and its allies fiercely opposed such a plan. In fact, U.S. Ambassador Terry Kramer has been speaking out publicly against the inclusion of an Internet provision in the treaty even before the conference began.
According to Kramer in a recent briefing, “[The] U.S. cannot sign revised telecommunications regulations in their current form.” He went onto note, “[The] ITR should be a high-level document, and the scope of treaty does not extend to the Internet.” [Source: u-s-announces-will-not-sign-itu-treaty-period-7000008769/">ZDNet.com]
Kramer also pointed out, the “world community is at a crossroads of its collective view of the Internet. … [The] US will continue to uphold and advance the multi-stakeholder model of Internet governance. … The Internet has given the world unimaginable economic and social benefits during these past 24 years – all without UN regulation.”
The U.S. and its allies essentially have taken the stance that the private sector and the government-free Internet at large have a say in this matter as well, and it’s not the UN’s place to dabble with the architecture of the Web.
The Future of the Free and Open Internet
Governments were not the only ones opposing the proposed ITU treaty revisions. Internet companies went to bat to fight the proposal as well, and Google was of course the most vocal (and influential) of the bunch.
Anyone remember Google’s very public protest against the SOPA/ PIPA bills earlier this year? The search giant is the ultimate champion of a free and open Internet. Yes, Google’s motives may stem from self-interest (and money), but it is nevertheless impressive to see a private company fight so adamantly for freedom. G even set up a special page on its own domain to inform the public about the dangers of the proposed revisions to the existing treaty:
Google’s rallying cry was perhaps an influential factor in the decision of the US and its allies to oppose the signing. According to Google, the proposed changes to the ITU treaty had the potential to increase censorship and threaten innovation as we know it on the Web. In fact, some of the suggested proposals would have even permitted oppressive governments to censor legitimate speech or, even worse, allow them to cut off Internet access entirely.
Google pointed out that other proposals involved requiring services like YouTube, Facebook, and Skype to pay brand new “tolls” simply to reach people across national borders.
The worst part about all of this was the secrecy with which the talks took place. The treaty and proposals were all kept very hush-hush, and we the people did not get a vote. Luckily, the U.S. and its allies stepped up and did the right thing. For now, the free and open Internet is safe. For now.
This doesn’t mean we’re out of the woods yet – expect plenty more wars like this one to play out more frequently as the years wear on. It’s up to the citizens of the world to make their voices heard to protect this beautiful virtual society of ours, the one we’ve all worked so hard to build together.
Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the ‘net. Find out more about Nell by visiting her online portfolio at Content by Nell.
Post from: SiteProNews: Webmaster News & Resources
Your landing page is critical when it comes to your business’ success. It is important that your landing page has the most up-to-date and appropriate information possible. It is important to assess its effectiveness and improve content periodically.
Using Content Sparingly on Your Landing Page
It is not a good idea to make your landing page too content-heavy because it may overwhelm (or even intimidate) your visitors. You should try to make your paragraphs short and make sure the language you use is clear and concise and gets right to the point of telling your visitors about your business as well as communicating what you can do for them.
The Advantage of Putting Your Form on Your Landing Page
The landing page is an extremely important element when it comes to attracting online traffic. Your landing page should contain an accurate description of what you do and what you represent. It should also contain a call-to-action, in which you need to tell your visitors exactly what you want them to do. Landing pages often contain forms that you want your visitors to complete. You may have a better chance of getting your visitors to complete your form if you put it on the landing page itself as opposed to providing a link on your landing page that leads to the form.
Making Your Form as Simple as Possible
The simpler that you make your form, the better your chances will be of getting your visitors to complete it. As you are looking at your form and considering how you might be able to reduce the number of fields you have, you need to identify which information must stay (name, e-mail address, and/or phone number) in your form and which information can be eliminated. Make sure the data you do sacrifice is not going to cause you to lose out on people who could have become loyal customers. Of course, the positive results you will gain are that your visitors will view you in a positive light because you have not annoyed them with a long, tedious form to complete.
Clear and Concise Headlines
Your headlines will either attract the attention of your readers or not. The headline, of course, is the first thing your visitor is going to read. It is critical you make it abundantly clear what your business is all about and your headline must include some message about how you plan to help your visitors to solve their problems. If your headlines are not well written, your customers will leave your website and most likely won’t be inclined to return.
When content contains grammatical errors, spelling errors, awkward language, etc., it says a great deal about the writer (or the business owner). It says the person doesn’t pay attention to details, that he or she is careless and doesn’t care about the quality of the work he or she produces. That is not the image you want to portray to your existing and prospective clients.
Trust is a critical element when it comes to your business and one of the places where trust comes into play in a big way is on the landing page. Some of the ways in which you can build trust are with testimonials, security and trust certification, seals of approval, etc. The more your visitors trust you, the more inclined they will be to eventually buy from you. It is a simple fact.
As was discussed earlier, remember it is important to periodically examine your landing page and continue to ask yourself if it is still working as well for your business as it did when you first created it. If the answer is truly “yes,” you are in good shape. However, if the answer is “no,” you need to revisit what you have and try to come up with ways to really make it buzz again.
Michael Cohn is the founder and chief technology officer (CTO) of CompuKol Communications. He has more than 25 years of experience in IT and web technologies. We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.
Post from: SiteProNews: Webmaster News & Resources
You will find more statistics at Statista
Post from: SiteProNews: Webmaster News & Resources
A lot of dissatisfied people looked up the words “returns policy” in association with Apple on Christmas Day. Apple’s returns policy was the most popular search among all companies on the holiday, according to market research firm Experian.
Missed any of Jill’s articles in 2012? Do not fear, today’s HRA recaps the most popular ones!
Where: The Inn of Naples (Naples, FL)When: January 25, 2013 from 9 a.m. to 4 p.m.Cost: $849 for the day (includes lunch)