Extending Your Google Analytics Functionality With the Application Gallery

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Whether you measure your own blog or a host of clients’ sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.

Myths About Your Slow Computer: How to Really Speed It Up

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“My computer is running so slow,” says everyone who’s ever owned a computer. It’s true: your computer never runs quite as fast as the day that you bought it. While a large part of that is simply your perception of it, it’s true that computers tend to slow down over time. That being said, there are a lot of misconceptions on why exactly this happens. Here are few of the common ones you may have heard.

Myth 1: You need to pay for an antivirus program.

When peoples’ computers start running slowly, many assume that it’s because they have a virus. At this point, they will often buy an anti-virus program, or even a second. However, the problem can usually not be solved at this point by these methods.

The way to keep safe is first to read up on safe browsing habits. That will be your biggest safeguard. Then make sure you have an antivirus program and that you can keep it updated. Use something like ‘Microsoft Security Essentials,’ (http://www.microsoft.com/security/pc-security/mse.aspx ) which takes up little disk space and is fast as well as efficient. Programs like Norton or McAfee are more often the cause of computer slowdown than the preventative measure. So, contrary to belief, you should probably get rid of your paid antivirus software to speed your computer up. Installing a new one will only compound the problem.

Myth 2: You need as much RAM and hard drive space as possible.

The truth here is that any RAM or hard drive space above what you actually use is generally just going to go to waste. If you have between two and four gigabytes of RAM, you probably have enough. Unless you’re running Photoshop or another resource-hogging program, that much will be plenty. Upgrade if you have between one and two gigabytes.

If you do use a lot of RAM, remember, unless your operating system is 64-bit, you can’t use any more than four gigabytes of it, no matter how much you put in. Check with your local computer repair guy to figure out what kind of operating system you’re running if you’re unclear.

Myth 3: Your hardware “wears out” and gets slower.

With the exception of your hard drive, your hardware cannot really wear out. And when the hard drive wears out, you’ll know because the computer will actually crash, not slow down. What causes your computer to seem like it’s just “wearing out” is because of the real cause of computer slowdown: you using it. As you use your computer and install programs, create files, and browse the Web, your computer stores more and more data. The one thing your computer isn’t great at is cleaning up after you. It doesn’t want to delete something that you might need in the future, which can be convenient, but it means that every once in a while you need to go in and do some maintenance.

For this task I would recommend the excellent CCleaner. It can scan your entire system for caches to clear and can help you uninstall programs you no longer need. It’s available here: http://www.piriform.com/ccleaner.


Andrea Eldridge is CEO of Nerds On Call, which offers onsite computer and laptop repair service homeowners and small businesses. Based in Redding, Calif., it has locations in five states. Contact Eldridge at www.callnerds.com/andrea.

Post from: SiteProNews: Webmaster News & Resources

Myths About Your Slow Computer: How to Really Speed It Up

Great Ways to Find Customers Through Mobile Marketing

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What are great ways to attract new customers, keep them interested in what you have to offer and turn them into repeat customers?

If you are marketing smart and not hard, you find your customers where all their attention is focused. Nowhere else will you find people more focused than on their mobile devices and, to top that, did you know that it takes an average of three seconds to open your message?

More than two-thirds of the population now has a mobile phone and is active on the Internet. Facebook says more than 500 million of its subscribers use its service on their mobile phones, and these have twice the activity level of those accessing Facebook from a laptop or desktop computer.
It seems that mobile marketing is now a necessity.

Here are 10 ways to nab customers with mobile marketing:

Text messaging: This is the technique that is used most often with mobile marketing. Get your customers to opt-in to your database and confirm they want to hear from you, then send them offers they will find hard to refuse.

Mobile advertising: Place advertisements on mobile content websites like blogs and mobile newspapers.

Mobile e-mail: Most people can receive e-mail on their Smartphones. Ask your subscribers to text you their e-mail addresses and sign up for an e-mail list. You have more options with e-mail than with texting alone, such as graphics. You can give more detail, and you can offer a mobile coupon. Have an opt-in box on your website for this.

Mobile applications: You can create apps and list them in the app stores such as Google Play. Customers can find you through the store and download your app. You can then send offers through this app.

MMS (Multi-media messaging): These are messages that can use pictures, a lot more text, sound and video. It works the same way as text messaging.

Mobile Internet and QR codes: You can use a mobile version of your website and QR codes to send your mobile visitors to your site.

Voice messages: Have an interactive voice response system answer your phone calls and give your phone number to your customers.

Mobile content: You can send customers links to interactive content such as images, videos, slideshows and other downloads which will lead to more traffic and more signups.

External ways: You can advertise through Wi-Fi, mobile newspapers and GPS.

Mobile search: Many people search online from their mobile devices for a product or service that is near them. Make sure they will be able to find you by providing directions and maps from your website.

If you are a savvy marketer, you will make sure you can be found by mobile marketers in all the above ways.


Article by Hannah du Plessis. To learn more about mobile marketing and how it can help you, visit Attraction Marketing today, and sign up for the mobile toolkit.

Post from: SiteProNews: Webmaster News & Resources

Great Ways to Find Customers Through Mobile Marketing

Five Tips for More Effective Business Social Networking

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Effective business social networking is a skill — one that is easy to begin with and gets better with practice. As a business owner, one of your main concerns will always be how to improve your return on investment for time spent social networking.

While it is easy to set up accounts on Facebook, Twitter and LinkedIn, using these sites to meet your business objectives requires a thoughtful approach and consistent action.
Let’s take a look at five tips to help you become a better business social networker and to make more profitable business connections online.

1. Realize online networking is similar to real life networking

In real life networking, you make connections one person at a time. The same is true for online networking. Don’t be seduced into thinking you can create meaningful relationships with a lot of people at once, simply by posting updates about what you do.

A better strategy is to consider the online social networks as providing you more access to more people, from the comfort of your home or office, while realizing that the basic relational skills to make a connection remain similar both online and offline. In other words, meet a lot of people, but meet them one-by-one.

2. Keep your desired outcomes in focus

If you will be using social networking to grow your business, it is wise to capture baseline data and keep track of your success along the way. Let’s say, for example, that you want to increase your number of local contacts and relationships using Facebook. You would want to note how many contacts you have as you begin, and to make periodic assessments of how many new contacts you make. Only by measuring before and after will you know if social networking is helping you reach your goals. It is often easiest to select just one metric per campaign.

3. Keep it simple

If you are focusing on building relationships one at a time, you want this to be as simple as possible. One way to keep this simple would be to focus on just one social network. Participate deeply in your chosen network, rather than sporadically across two or more. Given the time-shifted and asynchronous nature of social media, you must network consistently in one place to get the best results. Without this commitment, you run the risk of wasting your time and efforts.

4. Focus on giving first

One of the best ways to demonstrate your expertise or the benefits of your business is by “showing, not telling.” This means giving advice, sharing resources and pointing people to information that will educate and inform them. By filtering the most useful and relevant information for them, you position yourself as someone with credibility and you gain social influence. People will begin to pay more attention to what you say when they perceive you as someone who provides good information that helps them.

5. Cement your online connection in real life too

The best way to use social networking is as a means to create in-person connections. Once you get to know someone better online, be sure to invite himor her to an event or meeting so you can meet in real life too. Make an effort to set up a coffee date or lunch date, and to even do this when you travel out of town. I, for instance, try to meet up with one or two of my online connections each time I travel to a new city. People like to do business with people they know and trust, so the goal is to meet in person to cement that “like and trust” factor.

If you remember that the goal of social networking is to make real connections, and to improve the lives and experiences of those you connect with, you’ll be well on your way to more effective business social networking. Becoming skilled in business social networking will grow your connections, will generate referrals and will bring you new opportunities. All of which makes dollars and sense.


Rachna Jain helps her clients become more profitable and more well known online. She blogs at ProfitablePopularity.com.

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Five Tips for More Effective Business Social Networking