Technology News Briefs — March 19, 2013

Written by: admin Date of published: . Posted in test

AT&T Hacker Jailed for 41 Months

A federal judge threw the book at Andrew Auernheimer, known as the AT&T hacker, March 18, sentencing him to 41 months in prison.

Auernheimer illegally accessed e-mail addresses and other data belonging to more than 120,000 iPad subscribers from AT&T’s networks.

The security researcher’s lawyers’ plea for leniency — because Auernheimer caused no direct harm to AT&T’s systems and did not use the data for fraudulent purposes — did not sway U.S. District Judge Susan Wigenton who handed down the maximum sentence sought by prosecutors.

It is thought Auernheimer received the maximum because he showed no remorse for his actions.

Wigenton also sentenced the 26-year-old to three years of supervised release and ordered him to pay AT&T more than $73,000 in damages.

Auernheimer and his colleague Daniel Spitler extracted e-mail addresses and SIM card ID numbers from some politicians and celebrities — New York Mayor Michael Bloomberg, ABC’s Diane Sawyer, movie producer Harvey Weinstein and former White House chief of staff Rahm Emmanuel to name a few — during the breach.

Spitler has pleaded guilty to similar charges and awaits sentencing.

T-Mobile Planning Special Event March 26

T-Mobile has scheduled a special event March 26 at which the fourth-largest U.S. wireless carrier is expected to announce its 4G LTE network launch as well as a handful of new services.

“We’re still a wireless company. We’re just not going to act like it anymore,” reads the invitations sent out to the media.

Set for 11 a.m. in New York, the event could also have something to do with the FCC recently approving the carrier’s merger with metroPCS which, in turn, means an expansion of services although what those may be is anyone’s guess.

It is also thought T-Mobile will announce a move away from subsidized pricing plans.

Android Gmail Update Includes One-Tap Reply, Archive Functions

The new Gmail for Android update allows its users to save time on the actions used most often: reply, archive, and search.

“If you’re using Gmail on an Android 4.1+ device, the updated app lets you reply and archive messages right from notifications with one quick tap,” reads a blog post from software engineer Andy Huang.

Users can blend the new features with existing notification features such as customizing which messages they receive notifications for. They can also set up different sounds for individual labels.

“So if you filter and label all the messages from your mom, you could set a ringtone to let you know you received a new mail from her and then quickly reply (because we know what can happen when you ignore your mother!),” Huang said.

The new app features faster search and better search suggestions so users can find messages quickly both online and offline.

The update requires Android 4.1 (Jelly Bean) and can be downloaded at Google Play.

android

Post from: SiteProNews: Webmaster News & Resources

Technology News Briefs — March 19, 2013

The DMOZ is Dead

Written by: admin Date of published: . Posted in test

Certain SEO tools like Raven seem to still track whether DMOZ links are present, but from what I’ve seen over the years, whole corners of the DMOZ are ghost towns.

I logged into the Warrior Forum tonight to see if anyone had any experience to the contrary. I’m not finding it.

What is the DMOZ?
The DMOZ (otherwise known as the Open Directory Project, dmoz.org) says it is the “most widely distributed data base of Web content classified by humans.  Its editorial standards body of net-citizens provide the collective brain behind resource discovery on the Web.  The Open Directory powers the core directory services for the Web’s largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others.” (DMOZ is an abbreviation for directory.mozilla.org, its original domain name.)

To read the remainder of The DMOZ is Dead, please go to Matt Schoenherr’s website Dreamscape Multimedia.

Post from: SiteProNews: Webmaster News & Resources

The DMOZ is Dead

Key Elements Every Website Should Include

Written by: admin Date of published: . Posted in test

Whether you are creating your first website or have one that is not working as well as you hoped, it’s time to ensure you have key elements in your website that will not only please your visitors, but search engines as well.

One of the biggest mistakes I see website owners make is to create a site that is about them rather than catering to what their visitors want. Whenever possible, try to put yourself in your potential customer’s shoes and provide them with all of the information they need to make a decision to buy your products or services.

1. Pricing

Many people don’t include the prices of their products or services because they fear their competitors will find out how much they charge or their customers will think the prices are too high and not buy from them.

But guess what? If your competitor wants to know how much you charge for your products, they can simply call you and ask.

As for potential customers thinking you are more expensive than others … you may be right. Your prices may be higher than others’ but that’s OK.  Simply explain why your products/services cost as much as they do.  Add value to what you are offering and show customers you provide exceptional customer service.

You may be surprised to know that very few people place high importance on getting the cheapest product/service.  Most customers are happy to pay a higher price, but only if they know they are getting a quality product backed up by a money-back guarantee and great customer service.

Sometimes having the cheapest price can actually work against you, as people will question your expertise or the quality of your products.

Remember, when people are ready to buy online, they want the information right there. If they don’t get it, they will simply go somewhere else.

2. Social Media Interaction

A few years ago, social media websites such as Facebook, Twitter and YouTube did not play a big role in how your website ranked in search engines.  But all of that has changed.  Search engines, such as Google, pay close attention to how much your customers interact on your social media networks.  The more people, who comment, share or respond to your posts the better.

Although Facebook is one of the top social networks, it may not work for your industry.  However, there are hundreds and possibly thousands of other networks, which may be more suited for your business.  Check out the following: LinkedIn, Twitter, Technoratimedia, Digg, Upcoming, Yelp, Pinterest, Google+, CafeMom, Orkut, DeviantArt, Meetup and Mylife.

3. Frequently Asked Questions

When people visit your website, more often than not, they will simply skim through the information, instead of reading it word for word. They are at your website looking for answers to questions, so why not make it easy for them and provide them with a list of frequently asked questions, which will allow them to make an informed decision to buy your products and services.  Remember, if you don’t answer their questions, someone else will.

4. Credibility Boosters

Proving your credibility online should be one of your top priorities since many customers are still cautious when it comes to dealing with online businesses.  Some ways to show your visitors you are reliable and trustworthy include:

• Testimonials from happy customers;
• Before and after shots of problems your product/service has solved;
• Awards your business or staff have won;
• Money-back guarantee, the longer the better;
• Memberships to reputable associations;
• Details of media appearances including TV, radio, print or online.

5. Keywords

This one is mainly for the search engines. Make sure you research keywords and keyphrases people might be using to find your business and then use them in your website’s:

• Title;
• Headings;
• Copy;
• Page URL (website address);
• Alt tags (image tags);
• Navigation bar;
• Meta description.

Even if you are not sure what some of these are, speak to your website designer — he or she will be able to include them in all of the important areas of your website.

There are many tools that can help you research keywords. Some of these include:  Google Keyword Suggestion Tool, Wordtracker or Webfire.

6. Blog

Blogs continue to be an important tool used by website owners, because they allow you to quickly and easily post news, specials, tips and tricks for your business.  If they are installed as part of your website, they offer fresh content and customer interaction, which search engines love. If they are hosted externally, they offer backlinks to your site, which search engines also like to see. The main players are Blogger.com  and WordPress.

You don’t need a web developer to set up a blog for you.  Both Blogger and WordPress have step-by-step instructions, which take you through the set-up process. There is also plenty of online help in the form of tutorials and YouTube videos that show you how to make the most of blogging.

7. Contact Details
Be sure to include your contact details in as many places on your website as possible.  Remember visitors will not always arrive at your website via your homepage, so have your information at the bottom of each page, on a special “Contact Us” page as well as in a call to action section of your homepage.

Include your phone number, fax number, street address, postal address, e-mail address, contact form, Skype name, social network details and any other way, your customers can get in touch with you.  Remember, you want to make it as easy as possible for them to communicate with you.

Creating a great website doesn’t need to be difficult if you know what your customers want to see.  Once you are aware of what they are looking for, it’s simply a matter of providing it to them.

Your website is not about you, it’s about what you can do for your visitors and also for the search engines.  Tweak your website as your business grows and evolves and as your customers need change and you will be miles ahead of your competitors.


Ivana Katz can get your business online within seven days. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan or connect with Ivana on Facebook.

Post from: SiteProNews: Webmaster News & Resources

Key Elements Every Website Should Include

The Most Important Sales Tool for Your Kindle Books (and how to perfect it) — Part Two

Written by: admin Date of published: . Posted in test

Editor’s Note: This is the second part of a two-part series By Karon Thackston. The first half was published on our site yesterday.

In part one of this series, I showed you the first three steps to creating an Amazon book description designed to super-charge your Kindle sales. In part two, I’ll walk you through the remainder of the tips so you can start improving the performance of your Amazon listings today.

Use formatting as well as words.

Take some time to click through a few dozen Amazon Kindle book listings. Scroll down and just look at the descriptions. You don’t even necessarily have to read them.

Which ones catch your eye the most? If you’re like me, it’s the ones that make good use of formatting. Many simply upload the text in paragraph form. That’s hard to read. It isn’t eye-friendly.

My experience is that book descriptions that incorporate bolding, italics and bullet points work best to guide the shoppers’ eyes to the information most valuable to them.

I prefer to create my book descriptions in Amazon Author Central instead of the Kindle Direct Publishing  dashboard.

Author Central gives you the ability to use bold, italics, numbering and bullets freely.

I make a point to include a bullet list in every description I write simply because it draws the eye and helps improve readership of that section of the description. Likewise, bolding only those most important messages can also improve the effectiveness of your description.

5. Create a call-to-action.

Even for novels and other fiction works, inserting a call-to-action points people in the right direction. It doesn’t have to be elaborate. Something simple such as “Follow along as Angie turns turmoil into triumph” or – for a business book – “Buy now and start (reaping this benefit) today.

As an example, here is the completed description from one of my best-selling books:

Book Description

Publication Date: August 26, 2012

No. 1 Amazon Bestseller Shows You How to …Create powerful paths from Google all the way to your “buy” button!

Surprisingly, most people don’t give a second thought to the path prospects take to their sites. All the bits and pieces of the SEO copywriting puzzle float around, unconnected, as if they had nothing to do with one another.

In order to get professional-grade results from your efforts, you have to generate a good flow. This eBook takes you step-by-step through every phase.

Discover:

• Strategic places to put keywords and why they work so well.

• How to connect all the pieces of the puzzle so they fit instead of clashing.

• How to write so you entice people to buy while satisfying the engines.

• Real-world examples of how to create good SEO copywriting flow… the right way.

In the end, you’ll be able to create powerful SEO paths for your customers to follow from Google’s search results page all the way to your “buy now” button.

The reviews speak for themselves. Be sure to read them below.

Download this Kindle book and start improving your rankings & conversions today!

6. Include keywords.

Since Amazon functions as a search engine of sorts, include the same keywords in your title and book description that you used when setting up your Kindle listing. (Amazon says you don’t need keywords in your description, but I’ve found evidence to the contrary.)

Unlike with Google or Bing, there isn’t a lengthy list of dos and don’ts about keyword use in Amazon. Make it sound natural, NOT like this example:

This Internet marketing eBook will introduce the ‘newbie’ marketer to free Internet marketing techniques, strategies, tips and solutions that will help resolve the Internet marketing promotions dilemma that most newbie marketers face online.

It is an Internet marketing tool and Internet marketing training course that will guide the marketer toward becoming an Internet marketing specialist bringing about online success and a profitable Internet marketing business experience.

Oh please! Most of those instances of “Internet marketing” could be removed and it would read much better. Don’t butcher your description by inserting keywords at every possible turn. It’s simply too much and isn’t necessary. Amazon rankings revolve around much more than keywords in book descriptions, so there’s no need to ruin the message people will read for the mere hope of improving rankings.

The bottom line when it comes to Kindle book descriptions is to write your copy so people must buy your book to satisfy their curiosity about your topic. When you do that, sales will follow.


Article By Karon Thackston. If you didn’t realize there was this much to PPC copywriting, you’ll be amazed at the tips and tricks you’ll find in my Profit-Pulling PPC Ads: How to Write Facebook & AdWords Ads That Get Clicked. It’s new and it’s on sale now!

Post from: SiteProNews: Webmaster News & Resources

The Most Important Sales Tool for Your Kindle Books (and how to perfect it) — Part Two