Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible, and easy to consume – your readers will build all of the links you will ever need.
Give yourself a pat on the back if your team is doing these things because it means you’re doing a really good job with your online marketing strategy. You’re destined to see some really great things happen in the long run if you stay vigilant.
Google has yanked all ad-blocking apps from its Google Play, claiming they impede other services.
Developers for apps such as AdBlock, AdAway, and AdFree have received notices from Google to inform them their apps had been removed from its online store, Phandroid is reporting.
The notice reads:
After a regular review we have determined that your app interferes with or accesses another service or product in an unauthorized manner. This violates the provision of your agreement with Google referred to above. All violations are tracked. Serious or repeated violations of any nature will result in the termination of your developer account, and investigation and possible termination of related Google accounts.
The notice also says the apps were in violation of section 4.4 of Google Play’s Developer Distribution Agreement.
The section reads:
You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator. You may not use customer information obtained from the Market to sell or distribute Products outside of the Market.
Google’s action appears to be a move to protect its advertisers, the company’s main source of revenue.
Reuters Editor Accused of Conspiring With Anonymous
A Reuters social media editor has been indicted for allegedly conspiring with infamous hacker group Anonymous to breach a Tribune website after being fired.
Matthew Keys, 26, of Secaucus, N.J., faces up to 10 years in prison and a fine of $250,000 if found guilty.
He has been charged with one count each of conspiracy to transmit information to damage a protected computer, transmitting information to damage a protected computer and attempted transmission of information to damage a protected computer.
Keys was employed by Sacramento-based television station KTXL FOX 40, as its web producer, but was fired in October 2010.
It is alleged he handed over Tribune passwords to members of Anonymous. The hackers, in turn, tampered with an article posted on the Los Angeles Times’ website.
“Keys identified himself on an Internet chat forum as a former Tribune Company employee and provided members of Anonymous with a login and password to the Tribune Company server,” the Department of Justice said in a statement. “After providing log-in credentials, Keys allegedly encouraged the Anonymous members to disrupt the website.”
Despite the Department of Justice’s statement, Keys involvement in the hacking has yet to be proved.
U.S. Drivers Continue to Drive Distracted
Nearly 70 percent of American adult drivers chat on their mobile phones at least part of the time while behind the wheel, a new study has found.
Thirty-one percent of drivers drive and text, the study, released by the Centers for Disease Control and Prevention, found.
The news comes despite many states cracking down on distracted driving. Only 10 states and the capital, however, have enacted full bans on driving and using a Smartphone or tablet.
The study found a significantly larger percentage of both men and women aged 25 to 44 years reported talking on a cellphone while driving compared with those aged 55 to 64 years, and a significantly larger percentage of men and women aged 18 to 34 years reported that they had read or sent text or e-mail messages while driving compared with those aged 45 to 64 years.
Post from: SiteProNews: Webmaster News & Resources
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here’s how to prevent this issue from hurting your campaign.
Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for malware.
Bizarre, sexist, tasteless and embarrassing are just a few of the adjectives being bandied about following Samsung’s off-off-Broadway like presentation of a Smartphone the company has described as the ‘next big thing.’
All the hype, however, has left some wondering if the Smartphone maker put more effort into its advertising campaign than it did in producing its new device which seemed to be lost in an event full of corny skits, dancing children and obnoxious, stereotyped actors.
The over-the-top event naturally led to ridicule via Twitter courtesy of those watching the spectacle.
“I am now rolling on the floor in a full-body cringe. Please, turn it off. Please,” tweeted Chris O’Brien, a Los Angeles Times reporter. “Right now, if you are in Radio City Music Hall, there is no escape. None.”
“It’s like a terrible awards show, clips, cute kids, bad jokes,” tweeted the Guardian’s U.S. business correspondent Dominic Rushe.
“What in the name of jebus are my eyes seeing at this car crash of an event,” tweeted Jules Coleman. “Except this is like rubber necking at a particularly gruesome accident.”
The overly-dramatic event may not have impressed those in attendance but the Galaxy S4 made a good first impression.
The Android-powered device has a five-inch screen, eye-tracking and gesture controls, a 13-megapixel camera with smart scroll and 1080p HD video and expandable memory up to 64GB. The handset will have either a 1.9GHz quad-core processor or a 1.6GHz octa-core processor, depending upon the market.
“Once you spend time with the Galaxy S 4, I’m very confident you’ll find how its innovations make your life simple and fuller,” said Samsung mobile communications president JK Shin.
To see all the specs, click here.
The Galaxy S4, which will come in black or white, will go on sale globally at the end of April. Samsung has yet to announce a price.
It will be available from the following carriers: AT&T, Sprint, T-Mobile, Verizon Wireless, Deutsche Telecom, Orange and Vodafone.
Post from: SiteProNews: Webmaster News & Resources
The phrase “content marketing” seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it’s new to many, content marketing is how I built my own business since the turn of the century when I started writing my first newsletter. (Does that make me a dinosaur? More recently, I talked about what content marketing is and how it relates to SEO in this interview for ContentEqualsMoney.com.
Why SEOs Are Embracing Content Marketing
The bottom line is that when you add great content to your website on a regular basis and get the word out about it to your target audience, you’ll gain more rankings, traffic, conversions, leads and sales.
The key, of course, is that word “great.” Adding just any content won’t provide the results you’re looking for. But how do you know if your content is great? That’s where having some definitive content marketing metrics in place will help. And we’re lucky today to have gazillions of tools to help with this. You’ll know if your content is resonating with your target market by reviewing some very specific metrics on a regular basis.
Google Analytics to the Rescue!
You all know by now that I’m a Google Analytics junky. I’ve showed you in the past the bare minimum metrics you should be looking at when doing any sort of SEO for a website. Today I’m going to take you one step further by showing you the metrics you should be looking at for each individual piece of content that you publish on your website. (And if you stick with me, I’ll provide you with a bonus Content Marketing Metrics Dashboard that you can use for your own measurements.)
I’m typically not a big fan of PageViews as a measure of success. But with content marketing, especially when any piece is newly published, it’s worth a look. Don’t be surprised if a lot of your PageView data for your content looks like this:
It’s normal to get a spike in PageViews when the content is new and being promoted via various channels, and then for it to die down. It’s worth looking at because you want to find the content that continues to be viewed after the initial spike.
When you see consistent PageViews month after month, you know you’re on to something! You can use that information when deciding on future content topics.
Organic Keywords and Rankings
Ha! I bet you’re surprised to see me mention rankings given that I recently wrote that running ranking reports is a fool’s errand. They still are, BUT…as I stated in that article, there’s an obvious correlation between rankings and getting organic search traffic to your site. So knowing which keywords bring traffic and where your content ranked when someone clicked on it in Google provides you with interesting and useful data. Unfortunately, there are no out-of-the-box ranking reports within Google Analytics. But if you can add a bit of code to the pages of your site, there is a new method of gaining this valuable insight within Google Analytics.
See GA Evangelist Justin Cutroni’s post on how to set the Rank Tracker up here.
I’ve had the Rank Tracker code on my site since the middle of January this year and am excited by the information it provides. To finally have a way to know the approximate rankings for phrases that actually bring traffic to my site is pretty amazing! For instance, I now know that the average ranking for ALL organic keyword traffic to my site is 5.34.
But even more exciting is to see the average ranking for any new (or old) piece of content:
I now know that my Meta Description article (which is the most visited landing page of my site) is generally ranked between position 2 and 3 (2.65 average ranking) when it’s clicked on from Google. And if I want, I can see the average rankings for each of the 500+ different keyword phrases that brought traffic in for that article.
While not every piece of content on your site will (or should) bring organic traffic, it’s certainly something you want to look at.
Beyond search engines, you’ll definitely want to keep track of where each piece of content is getting referral traffic from. This will show you the important sites that are linking to it — that is, those that bring you visitors.
For purposes of seeing where your content is linked to, you’ll need to filter out all the referrals that come from web-based email programs, as well as social media referrals (which we’ll look at next).
Google Analytics has added a lot of social data over the past year. While you might get better information from your own social media tools, it’s still worth taking a look at what you’ll find in GA.
You can see which content is getting shared the most:
And you can click on the shared URLs to see which social networks bring the most visits and PageViews:
Last but not least is the holy grail of your content marketing efforts — conversions. First, remember that you should have a variety of conversion points on your website. Also note that content marketing doesn’t always lead directly to conversions.
That said, you can pretty much assume that if some of your content is leading directly to conversions, you’re on the right track (but it is going to depend on what you’re counting as a conversion).
Your Content Marketing Metrics Dashboard
While you can look up all of the above separately in your Google Analytics, I’ve found it most helpful to have a specific content dashboard for each URL. In other words, every time I publish something to my website, I create a dashboard which shows me all of the information I talked about above (and more) all in one place.
Content Marketing Metrics Dashboard
The above image shows only a portion of the dashboard, but you get the idea.
Want your own Content Marketing Metrics Dashboard? You’re welcome to use mine! Here’s how:
While logged into your Google Analytics, click this link, and then choose the profile you want to associate it with. The dashboard will automatically be created for you. But wait — it won’t work yet because you have to assign some content to it.
Here are the steps to make it work with each of your own articles:
1. Make a copy of the generic dashboard so that you can keep that one handy when you create new content.
2. Hover over the top right corner of each widget on the dashboard to find the Edit button.
3. Replace “/your-article-url” and “Your Article Name” with your own, and do this for every widget on the dashboard. While this sounds like a lot of work, it should take less than 5 minutes. Be careful not to change anything else unless you know what you’re doing. The filters should all be set to work with almost everyone’s content. (However, the RankTracking widgets will work only if you’ve installed the additional code on your site.)
That’s it! You can use the same dashboard template and change it accordingly for each piece of content. Unfortunately, you can only have 20 dashboards per profile. After you use yours up you can delete old dashboards that you no longer use or better yet, just create additional profiles.
Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!
Post from: SiteProNews: Webmaster News & Resources
Things have changed in the online world. A few years ago, article marketing was all the rage and one of the best ways to drive traffic to your site and gain new business leads. But Google has changed its algorithms one too many times and now video is making a big impact in the marketing world. In this article we will discuss what stop motion animations are and the best way to market your business with them.
What are Stop Motion Animations?
Stop motion animations are videos that are created by using static objects that are made to appear as if they are moving by filming one frame of film at a time. These are often seen in things such as claymation, puppet-based animations or cartoon type videos. This is the latest technique used in video production today and it is possible to create videos online today with the right software at an affordable price.
Why market your business with stop motion animations?
Videos are the perfect way for a company to spread its message and brand awareness virally. Social media sites are more and more popular every day. YouTube alone sees more than two billion fans and there are more than 30 different video sharing sites you can use in your marketing campaigns to get your message out there across the globe.
People love moving pictures! By creating a series of unique stop motion animation videos for your company, you can add novelty to your marketing campaigns and create something that will really be noticed and remembered.
Marketing can be expensive. Most video sharing sites, however, allow you to upload videos for free. Many do not have restrictions on commercial advertising and may even include their own little advertisements at the beginning of each of your movies to ensure they have a means for income generation.
TV advertisements are way too expensive for the average small business owner — only large corporations use these methods today. By marketing with video, you merely have to pay for the cost of a video to be made and then sit back and watch as it goes viral over the Internet once it is uploaded to a number of video sharing sites. Most video sharing sites have an option to share the video with other users so you could find that a good video could spread like wildfire worldwide in a very short time.
Why Should You Use Stop Motion Animation Videos on Your Website?
With the technology used today to create stop motion animation videos, you can use links within your videos to direct your Web visitors to other pages of your site. This will encourage your visitors to stick around longer on your website and will result in better conversions in the long run.
The search engines are showing videos now in the top rankings for specific keywords and often they outrank articles that contain only text. Video is one of the best ways to emphasize key points of your business without people needing to spend time reading through text.
Companies that would like to explain complex concepts to their visitors find that video messages can often be more easily understood than an article. With a mix of both video and text on your website, you can ensure you capture the attention of both those who absorb information better visually and those who prefer to read.
Article by Michelle Patterson. The author of this post suggests you to visit the site Qudos animation, Animation Studio to know more about animation and 3D Animation Studio .
Post from: SiteProNews: Webmaster News & Resources