Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here’s how to get approved, set up and run your ads, and some examples of how you can best take advantage of what’s available.
Social networks have proven themselves to be a very powerful asset to the business world. Through them, we have the convenience of sharing, discussing and networking with others who have similar interests. A large majority of small businesses apply these social networks as their primary marketing strategy because they can reach so many people easily and inexpensively.
Twitter has proven itself as a powerful networking resource that is dependable and extensive in its ability to reach a large audience effectively — as long as you know how to use the tools provided. Like most social networks, Twitter is perfect for using word-of-mouth marketing. People share with each other, as long as you share with them. This is the primary principle to keep in mind whenever using a social network, because you must first talk to people to start a conversation.
What you say matters
Because Twitter has a character limit, there is only so much that can be said at one time. But, you don’t need to say a lot to make a point or start a conversation. In fact, keeping it short and to the point often stimulates the best responses.
One thing to refrain from is tweeting one part of a statement and completing it in a second tweet. If it’s too long to put in a single tweet, find a different way to say it or link back to a reference that will say it for you (other social networks or blogs). Therefore, anyone tweeting must be able to use words effectively.
Find a different way
New tweets help keep fresh material flowing and improve visibility, but it’s important that you take the time to comment on responses. The more times you tag participants’ names into your conversation, the more visibility you can achieve. Serious Twitter users will regularly check out who and where their names were mentioned on a regular basis, so this is a great way to meet new networks and interact with your audience.
One technique to apply is the art of asking questions. A short statement would work to start, but finish by questioning the value of the subject at hand, such as how it applies to the reader’s life. This is a very effective way to stimulate a reaction and is applied to various marketing strategies because it tends to create a recall in the mind of the reader. They familiarize with the issue and are apt to respond far more effectively.
Be a good investigative reporter
A great source of new material is to respond to popular questions, even those not posted directly to Twitter. Consider a FAQ or topics that are related to your business, and then offer a solution to them. Often-asked questions are often the prime meat of search results anywhere on the Internet. “How to” and “Why is” questions litter the minds of readers and it’s great to bring this up in conversation to draw attention. One technique would be to bring up the topic in a question form. Then, offer a solution during the conversation when you know you have attention. This will help to demonstrate that you are an expert in your field.
Twitter is a gateway
Twitter is a window through which readers can get a taste of material and explore its source. This brings up the importance of titles in your tweet. When tweeting your content or from an outside article or blog, choose select valuable information to share. Quote yourself or share the purpose of the project, rather than simply using the title of the content. The trick is to offer valuable information to readers; don’t just list a source and tag it with a link. Give readers a taste so they will want to search for more.
Of course, this also brings up the importance of watching where you place your links. The end can sometimes get cut off or hidden on Twitter feeds, meaning you will have to reformat it and tweet again. However, this can often become an eyesore on your feeds. You want them right up there in plain view, preferably in the middle or near the beginning where you can explain the relevance.
Twitter can be a powerful marketing and networking tool for any business, as long as it’s used effectively. Make the most of the space you have and keep your content applicable to your audience to generate interest so you can develop a quality network in your social outlet.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks, a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops — taking companies and professionals from buzz-worthy to bucks-worthy, buzz2bucks.com.
Post from: SiteProNews: Webmaster News & Resources
Facebook will unveil a new video-ad product this year as its largest attempt to date to attract big ad dollars from TV advertisers. Video advertisers will have the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook, as well as on mobile phones and tablets.
On the desktop version of Facebook, the video ads are expected to grab a user’s attention by expanding out of the news feed into webpage real estate. They are also working on a way to ensure the video ads stand out on mobile apps.
Advertisers will be able to show their video ads to desktop users of Facebook, but Facebook has been highlighting the mobile versions of the product in meetings with ad agencies, demonstrating the product on both tablets and mobile phones. With Facebook’s scale, advertisers could target demographics as they do on TV as well as use the gross ratings point currency they use for TV.
At the top of the list of concerns is the autoplay function, which is often viewed as intrusive and sometimes as a source of fraud in the video-ad market, when autoplay ads count toward a view even if someone isn’t watching them. Additionally, there is concern that Facebook visitors will quickly become tired of ads from advertisers with which they or their friends have no relationship, even if advertisers tailor the ads based on information in a person’s profile.
With one billion users, Facebook has become an increasingly useful tool for brands and its use is crucial to have a strong social presence.
Whether your brand is fully established or just starting out, launching a marketing campaign can seem a bit daunting, but it doesn’t have to be a timely or expensive process. There are several small, simple things you can do for your brand on Facebook.
Below are a few tips on how businesses can take advantage of the new video ads feature on Facebook.
1. Application-publishing platforms
For small- and medium-sized businesses, social media budgets are nowhere close to those of global brands, which can afford multiple custom applications and promotions on Facebook. However, large budgets aren’t required to launch a lot of the basic applications seen on Facebook.
Services such as North Social and Pagemodo provide the kinds of applications that most businesses need. Also, most of these services provide a “freemium” model that offers some applications for free.
Keep in mind that you won’t get a customized app, but you can manage the content and visuals within pre-developed apps that are available. This may be a good first step into the Facebook world if your budget is a main concern.
If you have to provide a report of Facebook metrics to your boss or client, the best time-saving tip is to export the Facebook Insights data to an Excel spreadsheet. You can see which status updates performed best, if your audience responds well to video and get a sense of what’s driving your ‘likes.’
Click the ‘export data’ button. In the pop-up that appears, select the data type and date range.
Once you’ve done this and downloaded the file, open it in Excel and apply a filter by going to the data tab and clicking on ‘filter.’ Once this filter is selected, you can quickly filter any key metrics in ascending or descending order, which is a very powerful trick when analyzing your Facebook marketing and engagement efforts.
3. Local content
Nobody wants to visit a Facebook page with an enticing offer, only to learn that it’s not available in his or her region. Nor do they want to land on a brand page where all the content is in another language.
Allow users to recognize that you are connected with their location by providing details and assets specific to where they are.
When you have to target languages, Facebook allows you to make status updates for users with certain language settings. So, Facebook users who have French or Spanish as their default language on the site will only see your content that is in their native tongue.
4. Facebook Ads
Buying Facebook ads is a wise, cost-effective solution that can help increase your brand’s visibility throughout the Facebook platform. Most people don’t realize how easy they are to set up or that you can buy in with a small ad spend.
Facebook’s ‘like’ ads provide users the opportunity to ‘like’ your fan page from any page they are on. These ads are relevant because they keep users engaged and informed with the latest in your marketing campaign.
5. Promotions and changes
Consumers seek out special offers, and retailers will offer an abundance of limited-time discounts, free shipping, door-busters, and ‘act now’ events during the season. Though time-sensitive promotions are great tactics for motivating customers, they also put added pressure on brands. Communications, regardless of channel, must be timely.
Interactive call-to-action buttons are critical to drive the performance of any offer type presented within video ads. In the absence of interactivity, a next-best approach is adding a promotion code, or even a QR code that can be scanned with mobile devices.
Forty percent of the top 50 Internet retailers offer “buy online, pick up in-store” programs. “Pick up at a store near you” is convenient year-round, but even more so during the holidays, when shipping delays and out-of-stock notices are most common. Promote this option in your video ads.
Smart video advertising will help your online business target and engage holiday shoppers through relevant messaging that enhances the customer experience. An engaging video ad will attract more site visitors and drive sales. Keep these tips in mind when developing a campaign for the new video ads feature on Facebook.
Yo Noguchi is an experienced freelancer, guest blogger, and frequent contributor to a blog hosted by Benchmark E-mail, one of the world’s global provider of event marketing services.
Post from: SiteProNews: Webmaster News & Resources
So, you want to become a writer, but you don’t know where to start. First and foremost, you need to write something, even if it’s just a journal or a blog, that way you can get the creative juices flowing. Then, you need to perfect your craft by letting other people critique your work and offer advice. Make sure you find a talented editor or proofreader to look over your work. Once you’ve had people read over your work, put together your first manuscript and send off a letter to a publisher. Sounds easy enough, right? Becoming a writer is no small feat, but these 35 blog entries will help you get on your way by answering questions all the questions you have, and even some you didn’t consider.
Steps to Becoming a Writer
There are no hard and fast rules on how to become a writer. Some people spend years trying to break into the industry; others become writers when they’re just children. Becoming a quality, published writer usually requires following a few steps. Read through these seven blog posts and see if you can put together a plan of action for becoming a writer.
- Becoming the Writer
- How to Become a Writer
- On Becoming a Writer: My Path to Publication
- Becoming a Writer…
- How to Become a Writer
- Just Write
- 8 Rules to Become a Great Writer
Finding a Writer’s Group
Once you start writing you will need to find a group of writers who write in the same genre as you that you can join for critique sessions. This is where you need to develop a thick skin, because taking criticism can be hard. These works are like your children and it’s always hard when someone says something unfavorable about one of your kids. These seven blog articles will help prepare you for critiquing.
- Tips for Finding a Writer’s Group That’s Right for You
- Find a Writer’s Group—Now
- It’s Time to Check into the Insecure Writer’s Support Group
- If You Can’t Find a Writer’s Group, Join a Forum
- Tip #2 Find a Writing Group
- Joining a Writers Group
- Fantasy Literature: Writing Groups: On the Web or Face to Face?
Proofreading has taken on a different role in today’s writing. Proofreaders used to catch spelling errors, grammatical errors and missed punctuation, but now the word processing software takes care of most of those. Here are seven blog entries that may shed some light on proofreading for today’s writer.
- Online Proofreading Service
- Order Editing and Proofreading Services
- The 5 Steps of Intelligent Proofreading
- Proofreading Tips for Perfect Copy
- Basic Proofreading Tips
- 8 Tricks to Grow to be An Andrew Luck Jersey Professional Proofreader
- Why You Should Hire a Copyeditor and Proofreader
Creating a Manuscript
You have an idea for a story, and with some work you have developed the characters and you know what the conflict is going to be. Learn how to take all of the parts of your story and create a manuscript that is fit to present to a publisher or editor. These seven blog posts can help you craft your finished manuscript.
- How to Create EBooks with Open Source Software: #1 Manuscript Styles
- Marketable Manuscripts
- How to Format Your Nonfiction Manuscript
- How to Make Your Manuscript “Publishable”
- Creating a Manuscript that is “Designer/Layout Friendly”
- How to Create a Novel Manuscript
- How to: Create a Manuscript in ‘Standard Manuscript Format ’in LyX
Writing the Letter
Once you finish your manuscript, how do you get your work in front of the right people? You write a great cover letter. This may or may not do it, so it’s also imperative that you be persistent. These seven blog posts will give you some pointers on how to get your work seen.
- If a Manuscript Falls in the Forest Does it Make a Sound?
- The Do’s and Don’ts of Publishing
- Ready for Submission: Formatting Your Manuscript & Cover Letter
- How to Write a Successful Cover Letter for a Manuscript Submission
- Writing a Cover Letter
- How to Write Cover Letters to Hook Editors
- Your Cover Letter: A Basic Template
Post from: SiteProNews: Webmaster News & Resources
Social media marketing is now widely used to promote products and services on an online platform. More and more businesses, companies and brands are turning to social networking platforms when promoting new products, rebranding or expanding operations, or to simply have more visibility in a virtual environment.
Social media marketing is mostly conducted on the more popular platforms such as Facebook, Twitter and YouTube. Sometimes, managing so many social networking accounts can be daunting and confusing, prompting the need for effective tools that can ease the burden of sifting through mountains of comments, questions and inquiries. Fortunately, there are hundreds of free social media marketing tools at your disposal. The disadvantage of this wide variety however, is the difficulty in finding the ones that will serve your needs effectively. To know which tools to look out for, here’s a list of tools created specifically for essential functions like providing analytics, scheduling posts and filtering through content.
Buffer allows you to access and manage your Facebook, Twitter and LinkedIn accounts from a single dashboard. You can even schedule your posts for the three social networking platforms so that you can maintain seamlessness throughout your updates.
Commun.It. This tool helps you manage your Twitter account by making it easy for you to track your most active followers, answer questions sent by other Twitter users and to sift through direct messages or mentions that may need your attention. It gives you reports of your Twitter activities – including information on users that unfollowed you.
HootSuite. This easy-to-use tool has a straightforward dashboard where you can simultaneously see and manage your social networking accounts on Twitter and Facebook.
Scoop.it. This tool makes it easy for you to save website content such as articles and images for sharing on your social networking accounts. After installing Scoop.it, you can easily save content URLs for sharing. You can also integrate this tool with HootSuite.
Storify. Like Scoop.it, you will be able to save online articles for future posting. As you scour for new content on the Internet, Storify allows you to organize your finds according to its topic.
Google Reader. This tool is an RSS feed reader that regularly checks for new content on your favorite news sites and blogs. You can customize the notifications that you will receive so that you can be instantly updated of new web content that you can share with your network.
Topsy. If you want to know the latest trends and topics about your industry, related products and competitors, Topsy is a useful tool for that purpose. This will help you stay up-to-date with the latest news and happenings that can affect your brand.
CrowdBooster is a powerful tool that tells you essential metrics that will give you an insight on when the most ideal posting times are, the Klout scores of your Twitter followers and your top and most popular posts on Facebook. For all the information that CrowdBooster provides, it’s understandable that they offer their services for a price.
Facebook Insights. This tool will help you track the growth of your Facebook page and the impact of your posts. The analytics that this tool provides can help you gain a better understanding of your fans and the areas of your campaign that need improvement.
Klout. This free social media marketing tool gives influencer scores using social media activity and interactions as its basis. There are 400 variables measuring one’s Klout score. It also gives insights on which areas in your campaign need improvement and which activities provide the strongest influence for your brand.
HowSociable. Much like Klout, HowSociable provides you with a magnitude score based on your social media activities. Your score will determine whether you have a strong enough online presence and whether your brand is reaching your target audience.
Engag.io. Aside from a social media accounts management system, Engag.io also provides insights about the people that you are interacting with online. This will help you gauge whether you should focus more attention on certain individuals (who may have a large following of their own) and see if the people you interact with are more likely to share your content.
Brand Monitor. This useful tool also provides a dashboard where you can manage your social media accounts. It also takes you to conversations between users where your brand is mentioned. This will help you become a more active participant in interactions where a genuine interest for your products is already present.
Google Analytics Social Report. If you already have a Google Analytics account to measure your website’s performance, Social Report can be easily integrated into your dashboard which will help you have access to an overview of your social media marketing progress. This tool will give you an easy-to-understand visualization of the visitor and activity traffic in your social networking accounts so you’ll know which are the busiest times on your accounts and what type of content encourages the most interaction from your followers.
These are only some examples of the wide variety of tools that you can use to make your social media marketing more organized and effective. Without these tools, you will have a hard time determining whether your campaign is doing well or not. These tools will also help you make improvements in your strategy to make it more effective.
You can use these tools as often as you like and you are not limited by the ones that were provided on this list. To know which ones work best for your objectives, feel free to try as many of them as you like to see which ones you feel the most comfortable in using.
Article by Joey Babbs. Visit CPATrainingVault.com for more information on this topic. You can also check out their free affiliate methods & tools.
Post from: SiteProNews: Webmaster News & Resources
Google has announced that it will be rolling out an overhaul to its image search function. This will provide a more prominent display space for selected images and a new scrolling function to make it easier to look at results.
With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be a must-attend event for marketers, advertisers, agencies, and business owners of all skill levels.
Bing is now allowing you to make your tags public. In the past, search results pages you were tagged in were only seen by your Facebook friends. Starting this week, you can choose to select tags that you want marked as public.