Dotcom Debuts Mega, Draws Heavy Traffic

Written by: admin Date of published: . Posted in Latest News, test

Kim Dotcom thumbed his nose at the U.S. government Jan. 20 as he launched a new Internet hosting service — Mega — exactly one year to the day the Department of Justice forced the shutdown of his previous site, Megaupload.

Megaupload, a popular file-sharing site, was shutdown following the indictment and arrests of the owners, including founder Dotcom, on suspicion of deliberate and repeated copyright violations.

Dotcom’s new site enables users to share, access and store files in the cloud. Dotcom indicated Mega will provide users with 50 GB of free storage but three pricing plans with added storage space and bandwidth are also available.

According to the website, Mega “provides robust cloud storage with convenient and powerful always-on privacy. MEGA believes in your right to privacy and provides you with the technology tools to protect it. We call it user controlled encryption, or UCE, and it happens automatically.”

Mega pulled in so much traffic minutes after it went live Jan. 20, the site was overloaded off and on for several hours.

Dotcom tweeted Mega had 100,000 registered users in less than one hour.

“Site is extremely busy,” he tweeted. “Currently thousands of user registrations PER MINUTE.”

“Fastest growing startup in Internet history?” he asked in another tweet.

An hour later, Dotcom tweeted there had been 250,000 user registrations.

“Server capacity on maximum load. Should get better when initial frenzy is over. Wow!!!”

During the product launch for Mega, Dotcom addressed his legal woes.

The New Zealand resident was adamant he would win his extradition hearing that has been scheduled for March. There has also been talk the hearing could be pushed back to July.

“The allegations against us are wrong, we are innocent and we will prevail,” Dotcom was quoted by RT. “Sometimes good things come out of terrible events. If it wasn’t for the raid, we wouldn’t have Mega.”

The following is an excerpt from his press conference according to RT:

“The issues surrounding the unlawful seizure of Megaupload and the destruction of our business have opened up an urgent and ongoing political debate,” he said. “The Internet belongs to no man or industry or government. I’m convinced that the Internet is the key to the betterment of mankind, yet I see several large corporations and governments practicing legal warfare through the misuse of copyrights in an attempt to take control of the Internet and chill free speech. Let me assure you, that it is profit that motivates certain large corporations and the content industry to strain Internet growth. These attempts to rule the web are against innovations and they have to stop.”

“Our company and asserts were taken away from us without a hearing. The U.S. government did this secretly without notice to us and without our ability to make any arguments in front of the judge. The privacy of our users was intruded on, communications were taken offline and free speech was attacked. Let me be clear: to those who use copyright law as a weapon to drown innovation and stifle competition, you will be left on the side of the road of history. No matter how many politicians you lobby, no matter how many SOPAs your money buys . . . you will not succeed with your attempt to take control of our Internet,” he said.

Mega was programmed “from scratch” in Auckland, New Zealand by Dotcom, Mathias Ortmann, Bram van der Kolk, and Finn Batato, according to the website. CEO Tony Lentino, meanwhile, has “experience running a renowned global domain registry.”



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Dotcom Debuts Mega, Draws Heavy Traffic

Google Best Employer Fourth Year Running, Fortune Finds

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, test

Google is No. 1 on Fortune’s 2012 ‘100 Best Companies to Work For’ list.

The search engine firm is not the only technology titan to make the list, although none of the other big names: Apple, Facebook or Microsoft even cracked the top 50.

Microsoft placed 75th while Apple and Facebook did not rank at all.

The search engine king, headquartered in Mountain View, CA, takes the ‘Best Companies’ crown for the fourth time in a row.

According to Fortune, Google is not afraid to drop some dough to ensure its employees are healthy and relaxed. The company doled out 100,000 hours of subsidized massages in 2012.

“New this year are three wellness centers and a seven-acre sports complex, which includes a roller hockey rink; courts for basketball, bocce, and shuffle ball; and horseshoe pits,” the website reads.

The company, which employees 34,311 people, also offers on-site child-care, a subsidized gym membership, has a job-sharing program and allows telecommuting.

No. 2 on the list is SAS, a privately held data analytics firm, that “takes creativity seriously,” reads the Fortune website. “One employee cites SAS’s ‘creative anarchy’ as conducive to innovation. New this year: an organic farm for SAS’s four cafeterias.”

The firm, obviously, is modeled on CEO Jim Goodnight’s philosophy: “Treat employees like they make a difference and they will,” reads the quote on the company website.

The other technology companies to make the Fortune list are:

•  Qualcomm, No. 11.

•, No. 19.

• Intuit, No. 22.

• Rackspace Hosting, No. 34.

• Cisco, No. 42.

• Hitachi, No. 63.

• Intel, No. 68.

• Microsoft, No. 75.

Fortune’s list differs greatly from that of LinkedIn, which released The 100 Most InDemand Employers last October.

Taking the top four spots were Google in first followed by Apple, Microsoft and Facebook. Twitter was No. 14 on the list.

“Using our massive professional data set, LinkedIn has identified which companies are most attractive to potential candidates,” wrote LinkedIn business analytics senior manager Michael Li in a blog post.

Although Google placed first on both Fortune’s and LinkedIn’s lists, the two lists had little else in common. Fortune’s list ranked companies according to what they had to offer their workers, whereas LinkedIn’s listed the most sought after companies to work for.


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Google Best Employer Fourth Year Running, Fortune Finds

Global Mobile Advertising Revenue to Reach $11.4B in 2013

Written by: admin Date of published: . Posted in Latest News, test

Worldwide mobile advertising revenue will skyrocket 400 percent between 2011 and 2016, a Gartner analyst has forecast.

Globally, mobile advertising revenue will hit $11.4 billion this year, up from $9.6 billion in 2012 and will reach $24.5 billion in 2016, according to the Gartner report.

This surge in profit will create new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and communications service providers in some regions.

“The mobile advertising market took off even faster than we expected due to an increased uptake in Smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” Gartner research director Stephanie Baghdassarian says. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.”

The proliferation of Smartphones and tablets across the globe means the market will “become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers,” says Gartner research vice-president Andrew Frank.

He is recommending mobile advertising be incorporated into advertisers’ overall marketing campaigns to better establish a connection with mobile consumers.

The Asian/Pacific region will be key in mobile advertising due to the growth of the middle class segment in both China and India combined with the already high handset use in Japan and South Korea, the report says.

“However, North America and Western Europe will close the gap on Asia/Pacific as the mobile channel gets more and more integrated with 360-degree advertising campaigns, eating up budgets historically allocated to print and radio,” the report reads.

“Consumer multi-tasking will drive preference for multiplatform approaches, which will blur the lines between channels and make it difficult to eliminate category overlap. In the rest of the world — Latin America, Eastern Europe, and the Middle East and Africa — mobile advertising growth will be aligned with technology adoption and the stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico.”


Mobile Advertising Revenue by Region, Worldwide, 2012-2016 (Millions of Dollars)






North America





Western Europe





Asia/Pacific and Japan





Rest of the World










Source: Gartner (November 2012)


Mobile search — which includes paid positioning on maps and various forms of augmented reality — will help drive mobile ad spending during the forecast period, but will fade as the period progresses. The report predicts mobile display ad spending will take over from mobile search.

“It will initially remain divided between in-app and mobile Web (in-browser) placements — reflecting consumer usage — although after several years of in-app dominance, Web display spending will take over in-app display from 2015,” the report says.

The ever-increasing amount of time consumers spend on Smartphones and tablets is producing ad inventory at a much quicker pace than most advertisers can shift their spending to that segment. This has created a “surplus condition,” triggering a drop in unit ad prices. This, in turn, has led to app developers paying for ads to promote their apps to garner more downloads — this is known as “paid discovery.”

“While the revenue basis of paid-for app store downloads provides some economic justification for this category, for many developers the outlay for ads is close to their maximum ad income or even exceeds it,” says Baghdassarian.

“Some correction in the growth rate must occur before demand from brand and local advertisers catches up with supply, and more sustainable economics support a faster growth rate commensurate with consumer adoption.”

The report is available on Gartner’s website.

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Global Mobile Advertising Revenue to Reach $11.4B in 2013

Career Expert Predicts Three Trends for 2013

Written by: admin Date of published: . Posted in Blogging News, Latest News, test

Are you looking to change employers or garner new clients in 2013?

Career and workplace expert and LinkedIn spokesperson Lindsey Pollak can help.

Pollack is predicting three career trends this year that could help make the difference in landing a new position.

Trend No. 1: LinkedIn profiles will replace resumes

Although employers will still ask for resumes, they will take a backseat to LinkedIn profiles, Pollack says.

I believe 2013 is the year that many employers will rely more on LinkedIn than traditional resumes to make their hiring decisions,” she says.

“The reasons why are numerous: a LinkedIn profile provides so much more information and richer context for one’s career path, skills and experience; a resume limits you to one or two pages while a LinkedIn profile is unlimited; and your LinkedIn profile is public, so employers consider it to be more trustworthy (i.e., very few people lie on their LinkedIn profiles because their connections would quickly call out any untruths or exaggerations).”

Although your LinkedIn profile needs to mirror your resume to a degree — factual information needs to match exactly — your profile is your best chance to wow prospective employers or clients.

Pollack says a “compelling keyword-rich headline” is essential to grab attention while a professional photograph helps personalize your profile. Your profile should detail all of your experience, accomplishments and measurable results and include recommendations from colleagues.

“Once you feel your profile is the best it can be, tap a few trusted friends or family members to review it with a critical eye,” Pollack recommends. “Specifically, ask them two questions: Is it clear from my profile what kind of job opportunities would be a good fit? and Is it clear what makes me unique and valuable?

“If your friends can’t answer these questions, or their answers are not what you’re hoping for, then go back to the drawing board.”

Also, ensure you visit your profile regularly — keep it updated and share interesting articles or commentary on relevant topics. These shares, which will appear at the top of your profile in the ‘activity’ section, keep your profile “looking active and compelling.”

Trend No. 2: Employers seek more specialized skills

Companies are limiting hires to essential personnel, meaningthroughout 2013, they will seek job candidates with the exact skill sets they need — specialists.

“Visit LinkedIn’s Jobs section frequently to scour job postings in your field to identify what skills are most frequently mentioned in the job listings that appeal to you,” Pollack says. “You can also look at the “Insights” tab of potential employers’ LinkedIn Company pages to see the top five most popular skills mentioned by that organization’s employees.”

When you discover in-demand skills you possess, add them to your own profile under the skills and expertise section of your profile and to the summary and experience sections as well.

The best way to be discovered by a prospective employer is to ensure the exact keywords he or she is searching for appear prominently in your profile.

Trend No. 3: Generation Y steps up

When building your LinkedIn network, reach out to people of all generations, including the younger generation — meaning Generation Y whose older members are now a part of the workforce and have important business connections of their own.

Join and become active in your college or university’s LinkedIn alumni group. If your network is lacking in Gen Y contacts, use LinkedIn’s alumni tool to search for more recent graduates of your alma mater by location, employer and/or job function.

“For instance, if you’d like to connect with recent grads in London who work in health care, you can search by graduation years of 2000 to 2012, then click on the London, United Kingdom bar under ‘where they live’ and the ‘health care services’ bar under ‘what they do,’” Pollack says. “You’ll be able to view the profiles of people who fit that exact criteria, and then use an InMail (if you are a job seeker premium account holder) to reach out and introduce yourself.”

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Career Expert Predicts Three Trends for 2013

Technology News Briefs — Jan. 21, 2013

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, test

Instagram Still Going Strong, Company Data Reveals

Instagram has revealed statistics about its user base, likely in a bid to counteract reports earlier this month that it had lost four million users due to its terms of service fiasco.

The photo-sharing app claims to have more than 90 million monthly active users. Other stats it released included 40 million photos posted per day, 8,500 ‘likes’ per second and 1,000 comments per second.

The Instagram kerfuffle began last month after it had made some policy changes — set to take effect this month — which users interpreted as giving Instagram the right to sell peoples’ uploaded photos without their permission and without compensation.

Many users threatened to leave service, believing Instagram would soon have the right to grab users pictures and other data to promote itself on its website or in advertising without mention of or compensation to the owner of the images.

Instagram co-founder Kevin Systrom did some quick backtracking and, in a Dec. 21 blog post said: “Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.You can see the updated terms here. Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.

“You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.”

Goodbye Passwords, Hello Smartcard-Embedded Jewelry?

Two Google security experts have released a research paper that indicates passwords will soon be a thing of the past.

Instead, Smartphones or even smartcard embedded jewelry will be used to prove identity online, they said in an article to be published in an engineering journal, according to The Telegraph.

“Along with many in the industry, we feel passwords and simple bearer tokens such as cookies are no longer sufficient to keep users safe,” said Google vice-president of security Eric Grosse and engineer Mayank Upadhyay in the article.

“We’d like your Smartphone or smartcard-embedded finger ring to authorize a new computer via a tap on the computer, even in situations in which your phone might be without cellular connectivity.”

The pair is currently testing YubiKey, a small USB stick that employs extremely secure “one-time pad” cryptography to sign in to Google services. They are hoping similar authentication technology will work wirelessly on all of a user’s online accounts.

Apple Seeking iPad Trademark

Apple is seeking to secure trademark for the iPad’s likeness in China.

Apple has submitted two designs to China’s Patent and Trademark Office: one that covers black and white images and one that covers full color, according to Patently Apple.

The submission comes after Apple’s legal battle with Proview, a Chinese company, over the rights to the iPad name trademark. Proview claimed Apple had committed fraud in the process of acquiring the iPad trademark and took the iPhone maker to court.

The companies settled in a deal said to be worth $60 million.


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Technology News Briefs — Jan. 21, 2013

SEO Plus Infographics

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, test

Search engine optimization (SEO) has long relied on quality Web content — written text — to boost the Google rankings of websites. Visual images were never a priority. While most online surfers are more visual- than content-driven, and the right images certainly help with retention rates, these images did nothing to help with SEO.

Infographics have changed the landscape of how SEO works. Infographics are small, engaging, visual lures that vastly appeal to online readers. They can lead a story, or sometimes even be a story themselves. If you depend on an SEO company to take care of your website, there’s a good chance it doesn’t properly incorporate infographics when designing and updating your site.

Beyond the Big Picture

SEO works with infographics when the image provides data (which is really content hidden within an image). A great example is a map detailing percentages, or an image featuring a list of truly low prices. Depending on your business, there are a number of data-rich infographics that can be created. For example, a tax attorney can list exact percentages his average customer has saved in the past year.

You might be thinking these types of infographics are a hybrid of image and content, and you’re right. You get the best of both worlds by drawing in content-weary readers with an image while still having the opportunity to get your SEO words carefully placed. There’s rarely any black and white in the world, and knowing how to work the gray area is a must. Realize the world of possibilities and take advantage of work that’s already been completed.

Where to Get Your Data

It seems like there has been research completed on everything under the sun. You can take advantage of this research and how it relates to your business. Make sure you choose a reputable source and research findings that are truly beneficial to your customer base. However, you probably have other figures at your disposal.
Using your own market research, via focus groups or summarized evaluations, gives you a little more credibility. Some consumers might not care about overall results from a nationwide study, but they’ll care what you have done for other customers. If you have binders of information in storage, it’s time to dust them off for use in your next infographic.

Get Techy

Don’t think infographics are boring, static images. They can be interactive and use the latest advances in Flash. Your audience may be more engaged with an image they can converse with, but be careful when treading into this territory. Ensure your Flash-driven infographic has been tested on every platform and doesn’t have a tendency to slow down usability.

Responsive design isn’t just a trend; it’s a necessity. Your web designer should be checking every aspect of your site works on even the most obscure platform. With new gadgets consistently flooding the market, this can be a tough challenge. However, if you don’t prioritize response design with infographics (and everything else), you’re probably losing customers.

The Seedy Side of Infographics

There are a few tactics that some people are using to abuse infographics and SEO. For example, linking an infographic to an unrelated site is a favorite. You, of course, won’t be doing this, but such practices make some consumers wary. SEO is serious business, and if there’s a way to try to manipulate the system, you can bet it’s happening. Keep this in mind when you consciously incorporate SEO into your infographics. Make sure the infographic matches what it’s linked to, because even an honest mistake can read as spam. Be honest, be responsively interactive and start looking beyond content with SEO.

Michelle is an aspiring writer with a passion for blogging. She enjoys writing about a vast variety of topics and loves that blogging gives her the opportunity to publicly voice her thoughts and share advice with an unlimited audience.

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SEO Plus Infographics

Sneaky Footer Links and Other Footer Abuses That Google Dislikes

Written by: admin Date of published: . Posted in Google News, Latest News, SEO News, test

In my 18 SEO Killers article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn’t explain what I meant by them. I didn’t mean that it’s bad to have any links in the footer of your website. But there are many specific types of footer links that Google’s Panda/Penguin filters do seem to have a problem with. In fact, it’s not always just links in the footer that can cause problems, but abuse of the footer area in general.

Let’s face it, most of your site visitors are never going to see stuff that is way, way, way down. Especially when there’s some visual indication that the page has ended. When a reasonable person sees your company address, copyright notice, and phone number at the bottom, they assume that’s all there is.

Is It for People or Search Engines?

If your pages still have a bunch of stuffed content or links below the normal viewing area, there’s a good chance you (or someone on your behalf) placed them there just for search engines. In fact, you probably don’t want the visitors to notice what’s down there. And who could blame you – most of the time it looks like crap! In fact, back in the old days you probably would have done it invisibly by making the text or links the same color as the background.

But today we all know that blatantly hidden content or links is just asking for trouble. So why don’t we think the same way about links and/or text that are so far down the page where most people won’t see them? Their specific placement at the bottom is not much different from actually making them invisible. Surely the intent is the same.

I’ve run across at least 5 footer abuse issues:

  • Content well below the fold.
  • Keyword phrases placed in the footer.
  • Lists of keyword-stuffed links in the footer.
  • Footer links that use different anchor text from the main navigation.
  • Links from other sites’ footers.

Let’s look at each of these in more detail.

Content Well Below the Fold

This is an old technique usually implemented because the website designer or perhaps the CEO simply doesn’t like text on the page. They believe that web pages look more aesthetically pleasing when they’re visual. Yet they know search engines need content to provide some context as to what the page is all about so they compromise by putting some way below the fold.

And for many years this seemed to work perfectly fine. The search engines got content and the designers got their fancy-schmancy look. Well, guess what? People like content, too! And Google knows this just as well as you do. So they finally cracked down on pages where the text content was placed where the average person was unlikely to see it. Most of the time when I see this technique being used, the footer content is fairly keyword stuffed. But I believe it may still get discounted because it’s way down below the fold, even if it’s the best written, most relevant content in the world.

Recommendation: If you’ve been doing something like this on your site for whatever reason, I’d highly recommend removing the content altogether if it’s keyword stuffed and spammy sounding. If it’s professionally written, then redesign the page itself so that there’s an area where people can read it. They really do want to know what your site is all about! In many cases, you don’t need 250 words (or any particular amount). Just a few sentences at the top of your pages is often plenty to ‘provide context for both people and search engines.

Lists of Keyword Phrases Placed in the Footer

I’ve seen these range from just one keyword phrase…

…to an entire list of keyword phrases. Some are even so bold as to explain to both people and search engines that what they’re listing is just keywords:

There’s obviously no reason other than search engines to do stuff like this on your website. And again, like most techniques that got Pandalized/Penguinized, they may have worked at one point, but Google got smarter.

Recommendation: If you’re doing this, STOP! If those words are important to explain what the page is all about, then they should be featured in the page content itself. If they’re not relevant, then that particular page of your site shouldn’t show up in Google for those keywords anyway because it’s a bad user experience.

Keyword-Stuffed Links in the Footer

This can range from just a few extra footer links to hundreds of them. Many times they’re just on the home page, but sometimes they’re on every page. The theory behind this technique is that people mistakenly believe that the home page of a site has some special power to pass extra link popularity to the pages linked from it. So they try to increase the rankings of some pages that would otherwise be buried by linking to them in the footer.

In some cases, the pages they link to are simply doorway pages and not even a real part of the site (yes, in 2013 even!) with the only link to them in the footer. Often they link to auto-generated, keyword-stuffed junk pages that don’t even make sense. The scary thing is, I’ve seen reputable companies do this as a way to pick up additional keyword traffic that they wouldn’t otherwise get. The problem is that today’s Google may not just ignore or penalize the bad pages, but could potentially penalize the entire site. Even if you’re linking to the real pages of your site in the footer, if they’re not a duplicate of what you’re linking to in your main global navigation they could be suspected of being there for search engines only – especially if they’re keyword stuffed.

Recommendation: Of course it’s fine to simply repeat what’s in your top navigation down in your footer so that people don’t have to scroll all the way to the top to get around. It’s only when you’ve got a lot more going on downstairs than upstairs that it may cause Google problems. Obviously, if you’re linking in your footer to auto-generated pages, you need to remove those links (and their resulting pages) ASAP. If you’re linking to actual pages of your site that aren’t already contained within your global navigation – WHY? If they’re truly important pages, you should be linking to them from the global navigation. If you’re just trying to push some extra internal link popularity to them, you may be doing the exact opposite. By linking to so-o-o-o many pages of your site, you’re giving every page of your site less link popularity because you’re spreading it too thinly. And if you feel it’s a great way to get new pages crawled and indexed, you’d be much better served by submitting an auto-generated XML sitemap to Google using your Webmaster Tools account.

Footer Links That Use Different Anchor Text From the Main Navigation

We all know that in the past Google has given lots of weight to anchor text (the words in the clickable part of a link). Therefore, some people duplicate the links contained within their top global navigation in their footer, but with different anchor text. I can’t say for sure if this is a problem in and of itself, but chances are it could set off some red flags with Google. Even more so if the anchor text is repetitive or keyword stuffed from link to link. The fact that those particular keywords are being used where fewer people will see could certainly look suspicious.

Recommendation: Keep the anchor text fairly similar to what’s in the global navigation, if not totally the same.

Links From Other Sites’ Footers

This type of footer link isn’t on your own site, but on someone else’s. Many sites will sell links, but they don’t want them to be prominently featured because they don’t want their users clicking away to someone else’s site. So they stick them way down in their footer, usually in a fairly light text and/or small font. In other cases, the business owners own lots of different sites, so they link to them all in the footer. Many of the latter sites seem to exist only in order to cross-link to other sites. Again, while this may have worked like a charm in the past, it’s most likely going to cause you grief today.

Recommendation: Of course it’s fine to link to your own sites where it makes sense within your other sites, so don’t worry about that. But if you don’t want to link prominently to them, it’s likely not a link that Google will want to count for anything. And of course if you’ve paid for links from other websites’ footers, you’d be better off having them removed at this point. There’s rarely a good explanation for a tiny link in someone’s footer other than strictly for fake link popularity purposes.

In general, I like to think that my advice on footer links and footer content is common sense. However, I was consulting with someone the other day who told me that there were two schools of thought about it. She had spoken with another SEO firm who told her it was a good thing! Rest assured that there are not two legitimate schools of thought on this topic. Anytime you’re doing something on your site that you hope real people don’t
actually see, it’s “web spam” plain and simple. Thankfully, Google has finally figured out how to combat most of it.

If you’ve lost a good percentage of your targeted Google traffic, review the footer area of your site to ensure that you’re not abusing it.

Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area
since 1995. Follow her on Twitter @JillWhalen. If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!

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Sneaky Footer Links and Other Footer Abuses That Google Dislikes