Union Bank Offers Online Parts for Build-Your-Own TV Ads

Written by: admin Date of published: . Posted in test

In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users vote on their favorites, and the two to three most popular mashup spots will air on TV in January.

One Year of Not Provided Google Data

Written by: admin Date of published: . Posted in Google News, SEO News, test

Make no mistake, it’s vastly different from what Google claimed it would be. Just ask anyone who studies their Google Analytics data. When a signed-in user performs a Google search, the search engine encrypts the data; the search shows up in GA as not provided rather than a search for a particular keyword. If the number of not provided searches grows too high, SEOs and marketers can no longer tell what effect, if any, their marketing efforts are achieving. For many websites, the data – or lack of it – reached that level months ago. Barry Schwartz writing for Search Engine Land cited a stud…