Google’s average position sunset: Are you set up for the transition?

Written by: admin Date of published: . Posted in test

On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools.

The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to experience how often ads are appearing for eligible searches (share) and how often ads are showing at the top of the search results page (rate)—and while these new tools will ultimately be beneficial, the forced change from Google will undoubtedly stir up routine for many advertisers.

Here are a few ways advertisers can get set up with the rollout of new metrics.

Understanding the basics

To understand the impact of this change, let’s first define impression share and impression rate. Impression share is the percentage of impressions an ad receives compared to the total number that the ad is qualified for on the search engine results page (SERP). Impression share is a novel way to discover room for ad performance improvements—it displays any missed opportunities by showing how often a certain ad showed up in the top search results.

In contrast, the average position did not properly measure whether ads showed up above the organic results or not; it just showcased their order compared to other ads. Advertisers were left with a guessing game.

Impression rate shows advertisers how often their ads show up at the top of the SERP based on their total impressions—in other words, what percent of the time an ad is in the very top spot (absolute top) or shown anywhere above the organic search results (top). These details address another shortcoming of average position since even an ad in position two might be at the bottom of the page.

Measuring impression share and impression rate

There are three versions of impression share, all which measure ad impressions divided by the total eligible impressions for that ad, but based on different locations on the SERP:

  • Search (abs.) top IS: The new impression an ad has received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions the ad was eligible to receive in the top location. This metric is new.
  • Search top IS: The impressions an ad has received anywhere above the organic search results compared to the estimated number of impressions the ad was eligible to receive in the top location. This metric is also new.
  • Search impression share: This already-existing metric measures impressions anywhere on the page.

For the impression rate, there are two metrics that are only based on ad impressions, not the total number of eligible impressions.

  • Impr. (absolute top) %: The percent of ad impressions that are shown as the very first ad above the organic search results.
  • Impr. (top) %: The percent of ad impressions that are shown anywhere above the organic search results.

Optimizing for awareness and performance

If an advertiser is more focused on driving awareness than ROI, impression share and impression rate are both greatly valuable, as they guarantee the ads are meeting a visibility threshold and can boost awareness.

On the other hand, advertisers using Google’s new impression share options in Smart Bidding should be cautious. The impression share data is not accessible on the same day, so it’s hard to track performance – and setting a high target may significantly boost spending by making an ad eligible for additional, unwanted auctions. A better strategy for Smart Bidding is to bid to impression rate, which has data available intraday. This approach allows advertisers to optimize their impressions showing at the top of the SERP.

As a general starting point, the easiest way for advertisers to set targets is to look at recent performance for campaigns across the three impression % (rate) metrics. This should ensure the smoothest transition from targeting a position to targeting impression share.

Impression share metrics table updated

Setting up for the transition

Advertisers using Google have been encouraged to focus on the impression metrics for some time. Still, many advertisers probably feel an impact from the shift to these metrics, particularly because of the new obstacles it presents for bidding strategies. Therefore, advertisers should set the right bids to achieve their shared goal.

With this switch to the new metrics, advertisers should check any rules that support average position, and update reports and saved columns that include the average position. The following applications may include average position:

  • Bidding settings and AdWords rules
  • Custom columns
  • Saved reports (especially any with filters)
  • AdWords scripts
  • Saved column sets
  • Scorecards that use average position in dashboards
  • URLs using the {ad position} parameter

Google announced it will be automatically migrating “Target Position on Page” bid strategies, but there’s no certainty on a timeline or details regarding the migration. Therefore, advertisers should watch for any campaign targeting average position from now on to ensure they’re getting the expected results.

Wes MacLaggan is SVP of Marketing at Marin Software.

The post Google’s average position sunset: Are you set up for the transition? appeared first on Search Engine Watch.

Google’s average position sunset: Are you set up for the transition?

Written by: admin Date of published: . Posted in test

On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools.

The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to experience how often ads are appearing for eligible searches (share) and how often ads are showing at the top of the search results page (rate)—and while these new tools will ultimately be beneficial, the forced change from Google will undoubtedly stir up routine for many advertisers.

Here are a few ways advertisers can get set up with the rollout of new metrics.

Understanding the basics

To understand the impact of this change, let’s first define impression share and impression rate. Impression share is the percentage of impressions an ad receives compared to the total number that the ad is qualified for on the search engine results page (SERP). Impression share is a novel way to discover room for ad performance improvements—it displays any missed opportunities by showing how often a certain ad showed up in the top search results.

In contrast, the average position did not properly measure whether ads showed up above the organic results or not; it just showcased their order compared to other ads. Advertisers were left with a guessing game.

Impression rate shows advertisers how often their ads show up at the top of the SERP based on their total impressions—in other words, what percent of the time an ad is in the very top spot (absolute top) or shown anywhere above the organic search results (top). These details address another shortcoming of average position since even an ad in position two might be at the bottom of the page.

Measuring impression share and impression rate

There are three versions of impression share, all which measure ad impressions divided by the total eligible impressions for that ad, but based on different locations on the SERP:

  • Search (abs.) top IS: The new impression an ad has received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions the ad was eligible to receive in the top location. This metric is new.
  • Search top IS: The impressions an ad has received anywhere above the organic search results compared to the estimated number of impressions the ad was eligible to receive in the top location. This metric is also new.
  • Search impression share: This already-existing metric measures impressions anywhere on the page.

For the impression rate, there are two metrics that are only based on ad impressions, not the total number of eligible impressions.

  • Impr. (absolute top) %: The percent of ad impressions that are shown as the very first ad above the organic search results.
  • Impr. (top) %: The percent of ad impressions that are shown anywhere above the organic search results.

Optimizing for awareness and performance

If an advertiser is more focused on driving awareness than ROI, impression share and impression rate are both greatly valuable, as they guarantee the ads are meeting a visibility threshold and can boost awareness.

On the other hand, advertisers using Google’s new impression share options in Smart Bidding should be cautious. The impression share data is not accessible on the same day, so it’s hard to track performance – and setting a high target may significantly boost spending by making an ad eligible for additional, unwanted auctions. A better strategy for Smart Bidding is to bid to impression rate, which has data available intraday. This approach allows advertisers to optimize their impressions showing at the top of the SERP.

As a general starting point, the easiest way for advertisers to set targets is to look at recent performance for campaigns across the three impression % (rate) metrics. This should ensure the smoothest transition from targeting a position to targeting impression share.

Impression share metrics table updated

Setting up for the transition

Advertisers using Google have been encouraged to focus on the impression metrics for some time. Still, many advertisers probably feel an impact from the shift to these metrics, particularly because of the new obstacles it presents for bidding strategies. Therefore, advertisers should set the right bids to achieve their shared goal.

With this switch to the new metrics, advertisers should check any rules that support average position, and update reports and saved columns that include the average position. The following applications may include average position:

  • Bidding settings and AdWords rules
  • Custom columns
  • Saved reports (especially any with filters)
  • AdWords scripts
  • Saved column sets
  • Scorecards that use average position in dashboards
  • URLs using the {ad position} parameter

Google announced it will be automatically migrating “Target Position on Page” bid strategies, but there’s no certainty on a timeline or details regarding the migration. Therefore, advertisers should watch for any campaign targeting average position from now on to ensure they’re getting the expected results.

Wes MacLaggan is SVP of Marketing at Marin Software.

The post Google’s average position sunset: Are you set up for the transition? appeared first on Search Engine Watch.

Top 7 Logo Designing Tips for Startups

Written by: admin Date of published: . Posted in test

For startups designing a logo can be a challenging task since there are several aspects to be looked into to design a logo that will be able to draw attention of customers towards it. Our aim here will be to share some tips on how to design that perfect logo for your startup and announce your presence as a business that aims to offer products and services of highest quality.

Top Logo Designing Tips for Startups

Identify Your Business Goals

Before you start designing your logo, there will be other priority tasks that you will have to focus on to get the logo design right. For instance, you will have to define the goals of your company, analyze where you foresee your company to stand in the next 5 years, and determine your company’s mission and vision.

You may be starting an interior designing company right now, but may have plans to venture into the retail business and start furniture dealership as well after 5 years. If the logo is designed to represent only your present interior designing business, then after five years your will have to invest a significant amount on a makeover campaign as well as create a new logo that will represent both businesses. As such, it would be better if your brand design agency considers your present and future goals before designing the logo.

Get Inspiration 

You need to check the logo design of other businesses to get inspiration and ideas about how to design your own logo. Even if the business is unrelated to yours but the design is good, keep note of it since it can work as an inspiration for your logo. You will also get some ideas by checking what your competitors are doing. You will be able to understand what works and what does not. These insights will assist you in properly navigating the process of designing a logo.

Focus on Your Target Audience

It is unlikely that the same logo design will be liked by everyone. As such, while deciding on your logo design and style, you will have to consider your target audience and their preferences. For example, if your business is targeting professionals, then the logo should look elegant and clean. On the other hand, if the business targets teenagers and children, then it needs to be colorful and playful. Similarly, if millennials are your target, the logo needs to be cheerful and quirky.

Pay Attention to Logo Adaptability

You need to ensure that the logo looks the same irrespective of the size of the surface used. Whether it is a large or small surface, the logo should appear the same in any size. Irrespective of whether you are using the logo in promotional stickers, business cards, standees, or billboards, the logo should look the same.

Additionally, it may become necessary to make smaller changes in the logo overtime and the design should be flexible enough to accommodate such changes. Thus, a brand design agency should put in the effort to future proof your logo. The aim should be to design a logo that can be extended if required. Modifying or extending a logo will be much more economical as well as feasible compared to designing a new logo from scratch.

It’s necessary to envision the future growth of the business and include a subtle component in the logo design that will represent your future business growth.

Do Not Use Generic Logos

You may feel that using generic logos which have worked for others is an easier and safe option. But, the opposite is true. You need to avoid generic logos because they have been used too often by other businesses and will not help you stand out.

Additionally, you need to avoid common cliches like a dog vector for a pet shop or a smiling face for the dentist. If you use such clichés, you will become part of the crowd and will not be able to create a unique identity for your business. However, if cliches are required to convey a purpose, then ask your brand design agency to implement them in such a way that they appear distinctive.

Make it Recognizable

The logo should be designed in such a way that it is easily recognizable. It should also be identifiable so that your customers can relate it to your business. In addition, the design should be memorable so that people can easily identify it. The brand design agency you work with should try to make the logo simple but distinctive. The focus should be on using one or two elements to ensure the logo looks uncluttered.

Focus on Fonts, Colors, and Text Size

It is not necessary to make a logo using only graphics and images. Text based logos can deliver the same message as a graphical logo with Yahoo and Google being good examples of such text based logos. A graphical logo is known as a logo mark while a text based logo is called a logo type.

If you are planning to create a textual logo, then your brand design agency will have to select the right font style and letter size for the text to be used in the logo.

Similar attention should be given to colors since the right colors will be able to grab customer attention with relative ease. It is worth mentioning here that too many colors will make the logo look cluttered and so it is better to stick to 2 or 3 primary colors. The aim should be to create a balanced design and avoid too much of imagery or text in the logo.


avatar

Marinos is the founder at MGS Marketing.Print.Graphics, a creative marketing & printing company in Toronto, offering branding, web design and product packaging services. His skill set and experience in the print and graphics industry stem 15+ years and his greatest expertise revolves in the worlds of interactive design.

The post Top 7 Logo Designing Tips for Startups appeared first on SiteProNews.

Top 7 Logo Designing Tips for Startups

Written by: admin Date of published: . Posted in test

For startups designing a logo can be a challenging task since there are several aspects to be looked into to design a logo that will be able to draw attention of customers towards it. Our aim here will be to share some tips on how to design that perfect logo for your startup and announce your presence as a business that aims to offer products and services of highest quality.

Top Logo Designing Tips for Startups

Identify Your Business Goals

Before you start designing your logo, there will be other priority tasks that you will have to focus on to get the logo design right. For instance, you will have to define the goals of your company, analyze where you foresee your company to stand in the next 5 years, and determine your company’s mission and vision.

You may be starting an interior designing company right now, but may have plans to venture into the retail business and start furniture dealership as well after 5 years. If the logo is designed to represent only your present interior designing business, then after five years your will have to invest a significant amount on a makeover campaign as well as create a new logo that will represent both businesses. As such, it would be better if your brand design agency considers your present and future goals before designing the logo.

Get Inspiration 

You need to check the logo design of other businesses to get inspiration and ideas about how to design your own logo. Even if the business is unrelated to yours but the design is good, keep note of it since it can work as an inspiration for your logo. You will also get some ideas by checking what your competitors are doing. You will be able to understand what works and what does not. These insights will assist you in properly navigating the process of designing a logo.

Focus on Your Target Audience

It is unlikely that the same logo design will be liked by everyone. As such, while deciding on your logo design and style, you will have to consider your target audience and their preferences. For example, if your business is targeting professionals, then the logo should look elegant and clean. On the other hand, if the business targets teenagers and children, then it needs to be colorful and playful. Similarly, if millennials are your target, the logo needs to be cheerful and quirky.

Pay Attention to Logo Adaptability

You need to ensure that the logo looks the same irrespective of the size of the surface used. Whether it is a large or small surface, the logo should appear the same in any size. Irrespective of whether you are using the logo in promotional stickers, business cards, standees, or billboards, the logo should look the same.

Additionally, it may become necessary to make smaller changes in the logo overtime and the design should be flexible enough to accommodate such changes. Thus, a brand design agency should put in the effort to future proof your logo. The aim should be to design a logo that can be extended if required. Modifying or extending a logo will be much more economical as well as feasible compared to designing a new logo from scratch.

It’s necessary to envision the future growth of the business and include a subtle component in the logo design that will represent your future business growth.

Do Not Use Generic Logos

You may feel that using generic logos which have worked for others is an easier and safe option. But, the opposite is true. You need to avoid generic logos because they have been used too often by other businesses and will not help you stand out.

Additionally, you need to avoid common cliches like a dog vector for a pet shop or a smiling face for the dentist. If you use such clichés, you will become part of the crowd and will not be able to create a unique identity for your business. However, if cliches are required to convey a purpose, then ask your brand design agency to implement them in such a way that they appear distinctive.

Make it Recognizable

The logo should be designed in such a way that it is easily recognizable. It should also be identifiable so that your customers can relate it to your business. In addition, the design should be memorable so that people can easily identify it. The brand design agency you work with should try to make the logo simple but distinctive. The focus should be on using one or two elements to ensure the logo looks uncluttered.

Focus on Fonts, Colors, and Text Size

It is not necessary to make a logo using only graphics and images. Text based logos can deliver the same message as a graphical logo with Yahoo and Google being good examples of such text based logos. A graphical logo is known as a logo mark while a text based logo is called a logo type.

If you are planning to create a textual logo, then your brand design agency will have to select the right font style and letter size for the text to be used in the logo.

Similar attention should be given to colors since the right colors will be able to grab customer attention with relative ease. It is worth mentioning here that too many colors will make the logo look cluttered and so it is better to stick to 2 or 3 primary colors. The aim should be to create a balanced design and avoid too much of imagery or text in the logo.


avatar

Marinos is the founder at MGS Marketing.Print.Graphics, a creative marketing & printing company in Toronto, offering branding, web design and product packaging services. His skill set and experience in the print and graphics industry stem 15+ years and his greatest expertise revolves in the worlds of interactive design.

The post Top 7 Logo Designing Tips for Startups appeared first on SiteProNews.

How Does Blockchain Technology Impact CyberSecurity?

Written by: admin Date of published: . Posted in test

Cybercrimes have become the latest battles that enterprises need to anticipate. Whether it is a company, a healthcare system, a university, government office or a military system, cybercrimes can creep into any of them to grab data and information. This data is then used with malicious intention to either hack the site or rob them of money. This makes any ecosystem on the web quite vulnerable to bot attacks. In fact, the average cost of a malware attack on a company is estimated at $2.4 million. Because of this risk, more and more company owners are investing in technology to prevent cyberattacks.

“To rule out cyber threats, IT analysts predict an investment of $1 trillion in cyber security within a time span from 2020 to 2025.”

“Global Risks Report 2019 suggests 80% disruption of operation and infrastructure due to cyberattacks. 82% risk is posed by theft of data and money owing to cyberattacks.”

According to reports nearly 75% of CEOs prioritize investing in technologies that offer cyber security. 

Blockchain technology is a revered name in protecting data from cyberattacks. Companies like IBM, General Motors and even NASA have invested in Blockchain technology to save their data and information from getting out. Basically, Blockchain technology uses the ledger platform to distribute data into encrypted form and in pockets that are decentralized. This gives it an edge and makes it ideal for cyber security.

“Reports by purplesec.us suggests that the US government shells out $15 billion on cyber security. 75% of enterprise CEOs invest in cyber security technologies to avert loss of data due to threats.”

Why Blockchain technology is best for cyber security?

Tons of sensitive data enters an ecosystem like eCommerce websites, healthcare companies and enterprises of all kinds. The data enters through IoT devices, social media platforms, cloud storage spaces and many other avenues on the web. Blockchain technology tightens the loose ends to ensure that there is not an atom of data being floated without encryption. In this way it nullifies cyberattacks to keep data secure. 

Let’s see how Blockchain helps to prevent cybercrimes.

Blockchain offers decentralized storage!

Storing data in one place, the cloud or a single server makes it vulnerable to cyberattack. The hacker just needs to break the security of that one area and grab all data. This is easily prevented by using Blockchain based storage solutions which stores data in archived form at different locations. Access can only be obtained through a cryptographic access key which can be easily revoked when a threat is sensed. Hackers cannot take advantage of a single point entry, and data is stored safely in repositories scattered across the Internet. According to reports by symantec, cryptojacking was reduced by a huge 52%  through the use of crypto currency offered by Blockchain. This is a grand success which blocked ransomware to minimize cybercrime.

Internet of Things safer with Blockchain!

Hackers generally hack the basic devices that connect systems. Be it routers, switches, cameras, thermostats or nodes, they are all vulnerable to threats. Statistics suggest that 90% of cyberattacks are due to infected devices connected by IoT. Hackers can easily access the credentials and data floating between these devices. By using Blockchain, data exchange between various devices can be stopped at the first sign of suspicious activity. Even devices can be designed to form networks that stop any node that behaves abnormally. Timely communication between remote devices to pass threat messages is possible through Blockchain. By creating a decentralized flow of data, it makes it really tough for a hacker to crack a network. It’s next to impossible to break such a high level of security which can block nodes and not give permission for data exchange.

Blocking the vulnerability of DNS!

Domain name servers are centralized, making them open to threats. Hackers can easily plan, as well as execute, attacks by breaking the connection between a website and IP address. There have been instances when visitors were routed to scam websites by breaking this connection. 

These kind of attacks were addressed with the help of tail log files, which detect and report suspicious activity. However, it is a long process and needs to be monitored actively. With Blockchain, the domain information is stored in an encrypted form on a distributed ledger giving no room of access. This saves DNS, making the entire system a lot more secure than those done with tail log files.

Blockchain makes private messages secure!

A huge amount of malicious software is found to spoil data floated on social media sites, public websites, twitter and other platforms of public interaction. eCommerce is the most undefended platform in this regard. Meta data is extracted from customers to know their preferences, shopping behavior and to design better marketing ads to increase sales. Even now, there are many apps that lack an adequate mechanism to encrypt cross messenger dialogue. Blockchain adds a layer of security by encrypting all messages and securing every node including those associated with different platforms. By using decentralization, it keeps data safe and still connects the social media platforms. In this way, it helps in the secure flow of data from one platform to another. 

There are many more areas where Blockchain technology can be used to impart security to a system. Companies are becoming aware of this trump card and are already investing in it. Companies like IBM which has invested $200 million in Blockchain and overall tech firms have collectively shelled $2.1 billion on this technology.

“Tech and financial firms are making big investments in Blockchain technology. Experts predict a $2.1 billion investment on this technology.”

These stats prove that Blockchain is making its mark in the realm of cybersecurity and is slowly enveloping enterprises and data flow points on the Internet.


avatar

Hemant Parmar is the one who pushes the boundaries on a daily basis which made him a veteran mobile app consultant. Owning the company that deals with various mobile app development projects, Hemant is also specialized in never-been-done, one of a kind developer. Gathering vast knowledge and adding a business background with over 9 years of experience makes him enthusiastic consultant. With that, Hemant is professionally the one who masters transparent solutions for his clienteles to help them build and maintain a strong relationship in the market. Feel free to get in touch with him on hemant@sysbunny.com

The post How Does Blockchain Technology Impact CyberSecurity? appeared first on SiteProNews.

How Does Blockchain Technology Impact CyberSecurity?

Written by: admin Date of published: . Posted in test

Cybercrimes have become the latest battles that enterprises need to anticipate. Whether it is a company, a healthcare system, a university, government office or a military system, cybercrimes can creep into any of them to grab data and information. This data is then used with malicious intention to either hack the site or rob them of money. This makes any ecosystem on the web quite vulnerable to bot attacks. In fact, the average cost of a malware attack on a company is estimated at $2.4 million. Because of this risk, more and more company owners are investing in technology to prevent cyberattacks.

“To rule out cyber threats, IT analysts predict an investment of $1 trillion in cyber security within a time span from 2020 to 2025.”

“Global Risks Report 2019 suggests 80% disruption of operation and infrastructure due to cyberattacks. 82% risk is posed by theft of data and money owing to cyberattacks.”

According to reports nearly 75% of CEOs prioritize investing in technologies that offer cyber security. 

Blockchain technology is a revered name in protecting data from cyberattacks. Companies like IBM, General Motors and even NASA have invested in Blockchain technology to save their data and information from getting out. Basically, Blockchain technology uses the ledger platform to distribute data into encrypted form and in pockets that are decentralized. This gives it an edge and makes it ideal for cyber security.

“Reports by purplesec.us suggests that the US government shells out $15 billion on cyber security. 75% of enterprise CEOs invest in cyber security technologies to avert loss of data due to threats.”

Why Blockchain technology is best for cyber security?

Tons of sensitive data enters an ecosystem like eCommerce websites, healthcare companies and enterprises of all kinds. The data enters through IoT devices, social media platforms, cloud storage spaces and many other avenues on the web. Blockchain technology tightens the loose ends to ensure that there is not an atom of data being floated without encryption. In this way it nullifies cyberattacks to keep data secure. 

Let’s see how Blockchain helps to prevent cybercrimes.

Blockchain offers decentralized storage!

Storing data in one place, the cloud or a single server makes it vulnerable to cyberattack. The hacker just needs to break the security of that one area and grab all data. This is easily prevented by using Blockchain based storage solutions which stores data in archived form at different locations. Access can only be obtained through a cryptographic access key which can be easily revoked when a threat is sensed. Hackers cannot take advantage of a single point entry, and data is stored safely in repositories scattered across the Internet. According to reports by symantec, cryptojacking was reduced by a huge 52%  through the use of crypto currency offered by Blockchain. This is a grand success which blocked ransomware to minimize cybercrime.

Internet of Things safer with Blockchain!

Hackers generally hack the basic devices that connect systems. Be it routers, switches, cameras, thermostats or nodes, they are all vulnerable to threats. Statistics suggest that 90% of cyberattacks are due to infected devices connected by IoT. Hackers can easily access the credentials and data floating between these devices. By using Blockchain, data exchange between various devices can be stopped at the first sign of suspicious activity. Even devices can be designed to form networks that stop any node that behaves abnormally. Timely communication between remote devices to pass threat messages is possible through Blockchain. By creating a decentralized flow of data, it makes it really tough for a hacker to crack a network. It’s next to impossible to break such a high level of security which can block nodes and not give permission for data exchange.

Blocking the vulnerability of DNS!

Domain name servers are centralized, making them open to threats. Hackers can easily plan, as well as execute, attacks by breaking the connection between a website and IP address. There have been instances when visitors were routed to scam websites by breaking this connection. 

These kind of attacks were addressed with the help of tail log files, which detect and report suspicious activity. However, it is a long process and needs to be monitored actively. With Blockchain, the domain information is stored in an encrypted form on a distributed ledger giving no room of access. This saves DNS, making the entire system a lot more secure than those done with tail log files.

Blockchain makes private messages secure!

A huge amount of malicious software is found to spoil data floated on social media sites, public websites, twitter and other platforms of public interaction. eCommerce is the most undefended platform in this regard. Meta data is extracted from customers to know their preferences, shopping behavior and to design better marketing ads to increase sales. Even now, there are many apps that lack an adequate mechanism to encrypt cross messenger dialogue. Blockchain adds a layer of security by encrypting all messages and securing every node including those associated with different platforms. By using decentralization, it keeps data safe and still connects the social media platforms. In this way, it helps in the secure flow of data from one platform to another. 

There are many more areas where Blockchain technology can be used to impart security to a system. Companies are becoming aware of this trump card and are already investing in it. Companies like IBM which has invested $200 million in Blockchain and overall tech firms have collectively shelled $2.1 billion on this technology.

“Tech and financial firms are making big investments in Blockchain technology. Experts predict a $2.1 billion investment on this technology.”

These stats prove that Blockchain is making its mark in the realm of cybersecurity and is slowly enveloping enterprises and data flow points on the Internet.


avatar

Hemant Parmar is the one who pushes the boundaries on a daily basis which made him a veteran mobile app consultant. Owning the company that deals with various mobile app development projects, Hemant is also specialized in never-been-done, one of a kind developer. Gathering vast knowledge and adding a business background with over 9 years of experience makes him enthusiastic consultant. With that, Hemant is professionally the one who masters transparent solutions for his clienteles to help them build and maintain a strong relationship in the market. Feel free to get in touch with him on hemant@sysbunny.com

The post How Does Blockchain Technology Impact CyberSecurity? appeared first on SiteProNews.

9 Social Media Campaign Ideas to Stand Out in 2020

Written by: admin Date of published: . Posted in test

In this digital age, businesses have to find ways to stay ahead of their competitors in order to remain in business. As such, they have to always focus on capturing the attention of as many people as possible on social media. This is because social media has become the biggest digital marketing tool where brands can thrive. The different social media platforms available today are the most effective channels where marketers can engage customers, promote brands, interact with prospects and grow businesses. 

The result of this is that businesses are increasingly tapping into the opportunities that these platforms provide by using different marketing strategies. Today, companies are allocating huge budgets to social media marketing in a bid to create avenues for communicating directly with customers. But, with the numerous companies using social media platforms to market their products, businesses have to find ways to get noticed in a space that is increasingly getting crowded.

So, what can you do to make your marketing campaign stand out? Here are 9 social media campaign ideas to help your business stand out:

1. Pick the right social media channel and invest in it

Before you roll out a social media campaign, you need to determine which social channels your target audience uses. The social media platforms that are available out there are not equal. This means that not all businesses that use them get the same results. Some register amazing results while others don’t. For instance, B2C companies tend to register great results on Instagram while B2B companies do incredibly well on LinkedIn and not Instagram. 

This is important because without this knowledge, your marketing efforts will be futile and a waste of resources – they will not yield the results you desire. Of importance to understand is that customers have preferences and in social media usage, statistics show that persons of different age brackets have a preference for different social channels. 

Statistics show that adults aged 50 and above use Facebook and Youtube as compared to younger persons. LinkedIn, Pinterest and Instagram are largely preferred by persons aged between 20 and 40 years while Twitter and Snapchat are common among persons aged between 20 and 30. Depending on the demographics of your target audience, these statistics should play a critical role in determining the social channel that you choose to run your marketing campaigns. 

2. Craft a content strategy

Image Source: https://i.postimg.cc

Most marketers fail in their social media marketing efforts because they launch campaigns without developing a content strategy. Successful social marketing does not happen by accident; rather, it is a result of deliberate, strategic planning. To succeed in your social media campaign, approach it the way you would a blog. Start by looking at the big picture and create content that resonates with your target audience. Having a content strategy helps you in running a successful social media campaign by: 

  • Setting goals for the campaign and tracking progress
  • Enabling you to identify opportunities for making the campaign successful
  • Creating content that captures and converts prospects
  • Reducing marketing cost by maximizing the available human resources 

Before you start sharing content on social media, take time to map seasonal content that you need to share with your audience. Also, map content related to business events such as launches that your business has scheduled. Collaborate with your marketing staff so you know which events are coming up and have a strategy on how best they can be promoted on social media. Create an editorial calendar so your social media team is clear on when the content should be shared on social media and which social channels it should be shared on. 

3. Make visuals an integral part of your content

It is an open secret that visual content appeals more to social media viewers than text content. In fact, statistics show that visual content is shared more than any other form of content with 65% of users being visual learners. Whether the visuals take the form of static images, quote graphics, infographics or videos, they have a way of stirring user engagement on social media. 

Whatever social media channel you choose to use, posts that features content attract social shares. A good example is Facebook where posts that feature images attract 2.3x more engagement than posts that don’t. To increase the success chances of your social media campaigns, create a pool of images and videos for use in brand promotion. 

You can do this by hiring a professional photographer or videographer to take high-quality images or create high-quality videos. Alternatively, if you do not budget to hire professional photographers, consider searching through license-free sites such as Stocksnap.io or Pixabay to find interesting images that resonate with your brand to boost your visual content for free. The other way to generate visual content is to share photos of yourself, product images and live videos that reflect the substance of your business. This kind of content enables your followers to put a face to your business.

4. Make your branding on social media consistent

Your branding on all social media accounts should be consistent to avoid confusion and communicate a distinct feel and look that makes your posts appealing to your customers and followers. This is because your presence in this space dictates the performance of your brand. With most customers turning to social channels to research brands prior to purchase, you need to ensure that your branding remains consistent for easy recognition. 

Some of the branding elements that you need to pay attention to are the graphics and design of your brand. Essentially, the appearance of your brand is largely determined by your colors, logo, layout, and design. Its visual identity is largely influenced by how all these elements work. Consider using different customization tools to create pages that are visually stunning and reflective of your brand’s message and personality to ensure that your customers are able to recognize you with ease. 

5. Listen to your audience and anticipate its needs

To anticipate the needs of your target audience, you need to be aware of what content they will find helpful, content that will encourage them to engage. To do this, you need to understand your customers then apply that understanding in your marketing strategies, including social media. One way your business can enhance its understanding of target audience needs is by being proactive. In addition to engaging them via social channels, businesses need to make their followers feel respected and valued by seeking their advice and opinions on specific topics. 

An easy way to do this is to pose important questions that are related to the industry or core issues that the businesses seek to address and inviting followers to share their thoughts. This move is likely to generate discussions among your followers and serves as a great tool for capturing feedback about the products or services that a business offers. In addition, it shows your target audience that they are important to you and demonstrates your trust in them. In return, your business gets to understand them better, placing it in a better position to anticipate their needs. 

6. Embrace social media analytics

Social analytics are critical to businesses, whether big or small. Overlooking them could mean missing out on important insights on the success or failure of a social media campaign as well as information on what your followers are really interested in. The data that your business gets by analyzing the performance of its content, as well as the campaign reach, is at the heart of identifying strategies for maintaining and expanding engagement with its customers. 

Using social media analytics, businesses are able to get a sense of how their followers feel – what they like and don’t like as well as mitigate complaints. At the same time, analytics provide feedback that helps businesses measure the effectiveness of content so they know which content is stimulating interest and which is not. In reviewing analytics, a business should not just limit itself to the performance of its social media posts, it should also review the performance of posts shared by its competitors. For instance, a business may think that video content posted on Facebook would be most effective but after looking at analytics, it may realize that its target audience engages more with Instagram stories shared by its competitors. 

Based on analytic trends, a business can review its content strategy so as to align its content with what is working for its followers and quit focusing on what is not working. 

7. Add fun to social media

The interactions that a business has with its followers and prospects on social media should be both humane and fun. In fact, brands that stand out in the crowded social media space tend to be those that build strong connections with their followers by tapping humane qualities and sharing messages that their followers are able to relate with. 

It is a fact that social media has caused a shift in the way businesses connect with their customers in a significant way. It is not just about outlining the benefits that customers will derive from a product or a service, or sharing a strong call to action – rather, customers are seeking to connect with brands at a deeper level, they want to see content that is valuable and helpful yet entertaining and educative. 

This means brands should focus more on creating personalities that reflect their core values and give them a voice that customers can relate with in a way that is fun and interesting. 

8. Allow customers to define your business brand

Giving customers an opportunity to define the brand your business carries can be a powerful way to stand out on social media because it allows them to own the brand and to take engagement a notch higher. The way to do this is to have your fans tell stories about your services or products. This enables you to know how much value you provide to them. Also, encourage your followers to share ideas and the expectations they have of your brand. 

Beyond this, it provides you with the opportunity to understand why your customers buy your brand and also allows you to analyze other brands in the industry that are similar to yours. In the process of defining your brand, customers enable your business to create user-generated content that is extremely powerful in marketing your business. This content is useful in your social media campaigns because your business can leverage it to create brand advocacy and build a stronger connection with its target audience. 

9. Make use of employee advocacy

One of the most powerful tools you can use to stand out on social media is employee advocacy. Fostering collaborations with employees in a way that enables them to contribute to social media campaigns can make your campaigns incredibly successful. There is evidence that employee engagement in digital marketing improves the quality of content that a business produces. There are three key dimensions of employee advocacy in social media campaigns. The first dimension is their engagement in amplifying content, including having them participate in marketing events, campaigns, and promotions in a way that supports your goals. 

Secondly, employees from Joel House Search Media can provide social proof that boosts engagements. Since they are considered people like customers, when they advocate for the brand or company that they work for, they are able to bring a sense of comfort to customers and prospects. Thirdly, employees can help with social recruiting. Because they reflect talent in the business or brand, employees can help top talent that the business needs to grow. 

For employee advocacy to deliver desired results, businesses need to involve their staff in developing content for the social media campaign. Such a move helps business overcome the challenge of creating content that is both relevant and appealing to customers and produces great results because they are brand experts. Often, they have the information and knowledge that customers need and their expertise helps foster more trust than any other advert that the business can ever run.


avatar

Joel House is a founder of Joel House Search media along with it he is an author and entrepreneur. Joel has over 10 years of experience in SEO and Digital Marketing. Many small and medium business contact him to rank in google.

The post 9 Social Media Campaign Ideas to Stand Out in 2020 appeared first on SiteProNews.

9 Social Media Campaign Ideas to Stand Out in 2020

Written by: admin Date of published: . Posted in test

In this digital age, businesses have to find ways to stay ahead of their competitors in order to remain in business. As such, they have to always focus on capturing the attention of as many people as possible on social media. This is because social media has become the biggest digital marketing tool where brands can thrive. The different social media platforms available today are the most effective channels where marketers can engage customers, promote brands, interact with prospects and grow businesses. 

The result of this is that businesses are increasingly tapping into the opportunities that these platforms provide by using different marketing strategies. Today, companies are allocating huge budgets to social media marketing in a bid to create avenues for communicating directly with customers. But, with the numerous companies using social media platforms to market their products, businesses have to find ways to get noticed in a space that is increasingly getting crowded.

So, what can you do to make your marketing campaign stand out? Here are 9 social media campaign ideas to help your business stand out:

1. Pick the right social media channel and invest in it

Before you roll out a social media campaign, you need to determine which social channels your target audience uses. The social media platforms that are available out there are not equal. This means that not all businesses that use them get the same results. Some register amazing results while others don’t. For instance, B2C companies tend to register great results on Instagram while B2B companies do incredibly well on LinkedIn and not Instagram. 

This is important because without this knowledge, your marketing efforts will be futile and a waste of resources – they will not yield the results you desire. Of importance to understand is that customers have preferences and in social media usage, statistics show that persons of different age brackets have a preference for different social channels. 

Statistics show that adults aged 50 and above use Facebook and Youtube as compared to younger persons. LinkedIn, Pinterest and Instagram are largely preferred by persons aged between 20 and 40 years while Twitter and Snapchat are common among persons aged between 20 and 30. Depending on the demographics of your target audience, these statistics should play a critical role in determining the social channel that you choose to run your marketing campaigns. 

2. Craft a content strategy

Image Source: https://i.postimg.cc

Most marketers fail in their social media marketing efforts because they launch campaigns without developing a content strategy. Successful social marketing does not happen by accident; rather, it is a result of deliberate, strategic planning. To succeed in your social media campaign, approach it the way you would a blog. Start by looking at the big picture and create content that resonates with your target audience. Having a content strategy helps you in running a successful social media campaign by: 

  • Setting goals for the campaign and tracking progress
  • Enabling you to identify opportunities for making the campaign successful
  • Creating content that captures and converts prospects
  • Reducing marketing cost by maximizing the available human resources 

Before you start sharing content on social media, take time to map seasonal content that you need to share with your audience. Also, map content related to business events such as launches that your business has scheduled. Collaborate with your marketing staff so you know which events are coming up and have a strategy on how best they can be promoted on social media. Create an editorial calendar so your social media team is clear on when the content should be shared on social media and which social channels it should be shared on. 

3. Make visuals an integral part of your content

It is an open secret that visual content appeals more to social media viewers than text content. In fact, statistics show that visual content is shared more than any other form of content with 65% of users being visual learners. Whether the visuals take the form of static images, quote graphics, infographics or videos, they have a way of stirring user engagement on social media. 

Whatever social media channel you choose to use, posts that features content attract social shares. A good example is Facebook where posts that feature images attract 2.3x more engagement than posts that don’t. To increase the success chances of your social media campaigns, create a pool of images and videos for use in brand promotion. 

You can do this by hiring a professional photographer or videographer to take high-quality images or create high-quality videos. Alternatively, if you do not budget to hire professional photographers, consider searching through license-free sites such as Stocksnap.io or Pixabay to find interesting images that resonate with your brand to boost your visual content for free. The other way to generate visual content is to share photos of yourself, product images and live videos that reflect the substance of your business. This kind of content enables your followers to put a face to your business.

4. Make your branding on social media consistent

Your branding on all social media accounts should be consistent to avoid confusion and communicate a distinct feel and look that makes your posts appealing to your customers and followers. This is because your presence in this space dictates the performance of your brand. With most customers turning to social channels to research brands prior to purchase, you need to ensure that your branding remains consistent for easy recognition. 

Some of the branding elements that you need to pay attention to are the graphics and design of your brand. Essentially, the appearance of your brand is largely determined by your colors, logo, layout, and design. Its visual identity is largely influenced by how all these elements work. Consider using different customization tools to create pages that are visually stunning and reflective of your brand’s message and personality to ensure that your customers are able to recognize you with ease. 

5. Listen to your audience and anticipate its needs

To anticipate the needs of your target audience, you need to be aware of what content they will find helpful, content that will encourage them to engage. To do this, you need to understand your customers then apply that understanding in your marketing strategies, including social media. One way your business can enhance its understanding of target audience needs is by being proactive. In addition to engaging them via social channels, businesses need to make their followers feel respected and valued by seeking their advice and opinions on specific topics. 

An easy way to do this is to pose important questions that are related to the industry or core issues that the businesses seek to address and inviting followers to share their thoughts. This move is likely to generate discussions among your followers and serves as a great tool for capturing feedback about the products or services that a business offers. In addition, it shows your target audience that they are important to you and demonstrates your trust in them. In return, your business gets to understand them better, placing it in a better position to anticipate their needs. 

6. Embrace social media analytics

Social analytics are critical to businesses, whether big or small. Overlooking them could mean missing out on important insights on the success or failure of a social media campaign as well as information on what your followers are really interested in. The data that your business gets by analyzing the performance of its content, as well as the campaign reach, is at the heart of identifying strategies for maintaining and expanding engagement with its customers. 

Using social media analytics, businesses are able to get a sense of how their followers feel – what they like and don’t like as well as mitigate complaints. At the same time, analytics provide feedback that helps businesses measure the effectiveness of content so they know which content is stimulating interest and which is not. In reviewing analytics, a business should not just limit itself to the performance of its social media posts, it should also review the performance of posts shared by its competitors. For instance, a business may think that video content posted on Facebook would be most effective but after looking at analytics, it may realize that its target audience engages more with Instagram stories shared by its competitors. 

Based on analytic trends, a business can review its content strategy so as to align its content with what is working for its followers and quit focusing on what is not working. 

7. Add fun to social media

The interactions that a business has with its followers and prospects on social media should be both humane and fun. In fact, brands that stand out in the crowded social media space tend to be those that build strong connections with their followers by tapping humane qualities and sharing messages that their followers are able to relate with. 

It is a fact that social media has caused a shift in the way businesses connect with their customers in a significant way. It is not just about outlining the benefits that customers will derive from a product or a service, or sharing a strong call to action – rather, customers are seeking to connect with brands at a deeper level, they want to see content that is valuable and helpful yet entertaining and educative. 

This means brands should focus more on creating personalities that reflect their core values and give them a voice that customers can relate with in a way that is fun and interesting. 

8. Allow customers to define your business brand

Giving customers an opportunity to define the brand your business carries can be a powerful way to stand out on social media because it allows them to own the brand and to take engagement a notch higher. The way to do this is to have your fans tell stories about your services or products. This enables you to know how much value you provide to them. Also, encourage your followers to share ideas and the expectations they have of your brand. 

Beyond this, it provides you with the opportunity to understand why your customers buy your brand and also allows you to analyze other brands in the industry that are similar to yours. In the process of defining your brand, customers enable your business to create user-generated content that is extremely powerful in marketing your business. This content is useful in your social media campaigns because your business can leverage it to create brand advocacy and build a stronger connection with its target audience. 

9. Make use of employee advocacy

One of the most powerful tools you can use to stand out on social media is employee advocacy. Fostering collaborations with employees in a way that enables them to contribute to social media campaigns can make your campaigns incredibly successful. There is evidence that employee engagement in digital marketing improves the quality of content that a business produces. There are three key dimensions of employee advocacy in social media campaigns. The first dimension is their engagement in amplifying content, including having them participate in marketing events, campaigns, and promotions in a way that supports your goals. 

Secondly, employees from Joel House Search Media can provide social proof that boosts engagements. Since they are considered people like customers, when they advocate for the brand or company that they work for, they are able to bring a sense of comfort to customers and prospects. Thirdly, employees can help with social recruiting. Because they reflect talent in the business or brand, employees can help top talent that the business needs to grow. 

For employee advocacy to deliver desired results, businesses need to involve their staff in developing content for the social media campaign. Such a move helps business overcome the challenge of creating content that is both relevant and appealing to customers and produces great results because they are brand experts. Often, they have the information and knowledge that customers need and their expertise helps foster more trust than any other advert that the business can ever run.


avatar

Joel House is a founder of Joel House Search media along with it he is an author and entrepreneur. Joel has over 10 years of experience in SEO and Digital Marketing. Many small and medium business contact him to rank in google.

The post 9 Social Media Campaign Ideas to Stand Out in 2020 appeared first on SiteProNews.