5 Reasons Why Your Social Media Campaign is Not Working

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Have you jumped on the social media bandwagon, but haven’t got the expected results? Do you think that the medium that millions of entrepreneurs from all over the world are leveraging is not just working for you?

Recent years have seen businesses moving in droves to social media. The success stories of a few top businesses and the push from the media have worked wonders and have compelled everyone to try their luck on various social platforms.

Social media is much like a roller coaster ride with lots of ups and downs. Patience is key when it comes to social media marketing, which includes long-term planning, testing and analysis.

The goal is to entice social media users to connect with your brand, become a fan and a purchaser and, finally, an advocate.  This may sound simple, but many businesses fail because they are ignoring crucial elements that bring success.

Let’s explore the reasons and try to find the solutions.

Your Campaigns Are Unintegrated

Ensuring your social media content is integrated across all social channels is key. Businesses often show lack of management and planning by posting incoherent content across various media channels.

If your Instagram, Facebook and Twitter content, for instance, is not in harmony, it is confusing to your audience. A cohesive marketing strategy across all social media channels allows your audience to come recognize your brand image regardless of the social media channel.

Being aware of the marketing trends and tools of the various social media sites is also key so you can design your campaign accordingly.

Remember, an integrated campaign helps to build a strong online community around your brand and sets up an impressive online presence that will earn revenue through multiple channels.

You Are Not Consistent 

Social media works when you are consistent. Have a definite posting plan in place to ensure that you post regularly. There are a number of tools like Sprout Social, Buffer and Hoot Suite for your social media updates and scheduling your blog posts to go live at set intervals. Scheduling is a built-in feature if you are using WordPress. An editorial calendar can also be downloaded from Hub Spot or a WordPress built-in plugin. It is the best way to double your content marketing ROI.

Apart from that you should also schedule time to read and respond to comments and reply to questions.

Improper Audience Targeting

Facebook is the first thing that comes to our mind whenever we think of social media. What sets Facebook apart is the spectacular and diverse audience. You are missing out if you are not using Facebook’s audience targeting potential to the fullest.

Facebook is not the only social media channel that offers specific audience targeting. Your marketing attempts will be marked as “spam” if you are sending messages and displaying promotional content to random, uninterested people.

A lot of analysis goes into finding the best match for your brand. Try to answer questions like: What are the issues solved by my brand? What are the demographics of the people who have this problem? What is the customer base of my market competitors?

Finding the answers to these questions will help you discover your target audience.

Your Landing Page Does Not Meet Expectations 

Don’t forget, your social media content simply doesn’t end on social media sites. Your entire campaign actually leads to a landing page where the generated lead is further provided with a variety of options to be entertained.  Hence, the landing page is a crucial component of your campaign.

You should create a landing page that is cohesive in design and content that fulfills the promise made to the user on the social media ad. Include a clearly visible CTA button, minimize  distractions and retarget users who left without taking a significant action.

Your Content is Not Convincing 

Research has revealed that most businesses fail to excite the audience with their design and the content. The posts that you have created can lack the relevance needed to interest the audience and thus, fail to compel them towards your product.

To ensure your content will be of value to your target audience, learn what drives your target audience and write according to their interests. For inspiration, check to see what kind of content your competitors are producing and put your own spin on it. Include images to illustrate your and create visual interest.

If you take the appropriate steps, your social media campaign will soon be a huge success, generating revenue the way that you have always wanted it to.


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Akshay Sharma is a social media marketing enthusiast and has written many topics in the related field. He loves to write and read about latest technology trends. He works with Mind Digital Group.

The post 5 Reasons Why Your Social Media Campaign is Not Working appeared first on SiteProNews.

What does Google’s “Project Owl” mean for search and fake news?

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Have you heard of Google’s “Project Owl” yet?

If not, then you’re in for some fun, because this is a hoot.

Let’s start at the beginning.

Fall of 2016: Trump gets nominated to the presidency.

Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found that American voters were influenced by misinformation on the internet.

The world is completely distressed. They demand that 1) someone be responsible and 2) for them to take action and fix the ‘fake news’ problem.

Oh – hi Larry Page and Mark Zuckerberg.

Who else other than Google and Facebook, right?

The public wants solutions from search engines and social media giants to tackle ‘fake news’ and any other misinformation on the internet.

May 2017: TA-DA! Welcome Project Owl.

Project Owl is introduced as Google’s answer to addressing fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box.

And no, we don’t see this affecting marketers or SEOs. As long as you continue to practice white hat methods, your day-to-day should be the same. However, given this can affect searchers’ user experience, we see a few challenges.

Challenge #1: Search engines are supposed to be neutral

Google is walking on a tight rope. If search engines manage to accomplish tackling fake news, then first, that feels like a violation of the first amendment but second, they will come off as bias to specific news/media sources.

Remember, feedback from some users will change the search experience for all on that query. It will be difficult to differentiate what’s ‘right’ for one searcher versus what’s ‘right’ for the other.

But, you know what? When personalized search engines are the new thing, this may not even be a challenge.

Challenge #2: The proposed plan

Let’s take a step back and look at Google’s track record when they are “working to fix” something. Just like many updates in the past, Google says one thing and marketers notice something completely different.

Right now, “Project Owl”, according to Google, will rely on the searcher to provide feedback on the autocomplete or on the featured snippet.

But, we’re missing the obvious.

Let me ask you: When was the last time you went in and changed any of your Google search settings? Or rather, did you even know that it was possible to change Google search settings?

Don’t feel bad – I know SEOs who didn’t even know they could do that!

Google said and I quote, “We plan to use this feedback to help improve our algorithms.” That is what they told us years ago about link disavow and they still don’t have that right. My take is that it will be several years before Google is able to filter out “fake news”.

I personally think TMZ.com spreads lots of fake news, yet they rank for 2,133,648 keywords on Google; and I don’t think Google is going to start taking their keywords away anytime soon.

As you can see I don’t think Google is going to put much into this and even if they do it will take years before it’s perfected. I believe Google is in crisis mode right now but sooner than later people will forget and Google will move on or deprioritize this.

Challenge #3: Obscure and infrequent queries

The third part of Google’s solution is prioritizing authoritative content specifically for obscure and infrequent queries. But, when it’s already such a niche group, how can you determine who that authority should go to?

Challenge #4: The blackhats

Like every other SEO tactic, there is always the one group of SEOs that capitalize on Google making an algorithmic change or giving us the capabilities to affect how the algorithm reacts.

I know blackhat SEOs are going to jump at this chance to devalue other people’s content that don’t serve theirs or their client’s interest. They will probably work from C class IP addresses and run bots on specific timing intervals to make it seem natural.

Now what?

Overall, a first step is better than no step at all, but here are two ways I recommend as a stronger combat against fake news.

First, Google should not only rely on end users to report content that is fake or offensive. Its focus should be less on that and more on perfecting RankBrain, Google’s artificial intelligence.

Second, it’s not just up to the Googles and the Facebooks to take action. It’s also a user’s responsibility to determine whether a search listing is worthy of your click and trust.

When you see something that sounds outrageous, it probably is. Hoaxes appeal to natural human curiosity, which is why it’s hard not to click, but still, that’s a choice you get to make.

Instagram Stories Can Now Be Searched Via Location, Hashtag

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Instagram wants to make it easier for you to find the Stories you are seeking.

The Facebook-owned firm has introduced new features that allow you to search for stories using a location or hashtag.

Instagram stories location“You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories,” Instagram said in a blog post. “You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.”

Hashtag stories, which will also appear on Explore, will help you discover stories that are relevant to you. Upon searching for a hashtag, a story ring may appear at the top of the page with stories using that hashtag.

You can also add a location sticker or hashtag to your story, which may mean you’ll be included in the larger story.

“If your story is added, you’ll see a line at the top of your stories viewer list showing how many people saw it in the larger story,” Instagram said. “If you want to use a location or hashtag sticker but don’t want your story to appear on Explore, tap the X on your stories viewer list.”

Location stories on Explore are available to iOS and Android users now while hashtag stories will roll out over the coming weeks.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Instagram Stories Can Now Be Searched Via Location, Hashtag appeared first on SiteProNews.

Instagram Stories Can Now Be Searched Via Location, Hashtag

Written by: admin Date of published: . Posted in test

Instagram wants to make it easier for you to find the Stories you are seeking.

The Facebook-owned firm has introduced new features that allow you to search for stories using a location or hashtag.

Instagram stories location“You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories,” Instagram said in a blog post. “You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.”

Hashtag stories, which will also appear on Explore, will help you discover stories that are relevant to you. Upon searching for a hashtag, a story ring may appear at the top of the page with stories using that hashtag.

You can also add a location sticker or hashtag to your story, which may mean you’ll be included in the larger story.

“If your story is added, you’ll see a line at the top of your stories viewer list showing how many people saw it in the larger story,” Instagram said. “If you want to use a location or hashtag sticker but don’t want your story to appear on Explore, tap the X on your stories viewer list.”

Location stories on Explore are available to iOS and Android users now while hashtag stories will roll out over the coming weeks.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Instagram Stories Can Now Be Searched Via Location, Hashtag appeared first on SiteProNews.

Instagram Stories Can Now Be Searched Via Location, Hashtag

Written by: admin Date of published: . Posted in test

Instagram wants to make it easier for you to find the Stories you are seeking.

The Facebook-owned firm has introduced new features that allow you to search for stories using a location or hashtag.

Instagram stories location“You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories,” Instagram said in a blog post. “You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.”

Hashtag stories, which will also appear on Explore, will help you discover stories that are relevant to you. Upon searching for a hashtag, a story ring may appear at the top of the page with stories using that hashtag.

You can also add a location sticker or hashtag to your story, which may mean you’ll be included in the larger story.

“If your story is added, you’ll see a line at the top of your stories viewer list showing how many people saw it in the larger story,” Instagram said. “If you want to use a location or hashtag sticker but don’t want your story to appear on Explore, tap the X on your stories viewer list.”

Location stories on Explore are available to iOS and Android users now while hashtag stories will roll out over the coming weeks.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Instagram Stories Can Now Be Searched Via Location, Hashtag appeared first on SiteProNews.

Instagram Stories Can Now Be Searched Via Location, Hashtag

Written by: admin Date of published: . Posted in test

Instagram wants to make it easier for you to find the Stories you are seeking.

The Facebook-owned firm has introduced new features that allow you to search for stories using a location or hashtag.

Instagram stories location“You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories,” Instagram said in a blog post. “You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.”

Hashtag stories, which will also appear on Explore, will help you discover stories that are relevant to you. Upon searching for a hashtag, a story ring may appear at the top of the page with stories using that hashtag.

You can also add a location sticker or hashtag to your story, which may mean you’ll be included in the larger story.

“If your story is added, you’ll see a line at the top of your stories viewer list showing how many people saw it in the larger story,” Instagram said. “If you want to use a location or hashtag sticker but don’t want your story to appear on Explore, tap the X on your stories viewer list.”

Location stories on Explore are available to iOS and Android users now while hashtag stories will roll out over the coming weeks.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Instagram Stories Can Now Be Searched Via Location, Hashtag appeared first on SiteProNews.

Snapchat Debuts Custom Stories

Written by: admin Date of published: . Posted in test

Snap wants to make sharing special events and outings easier than ever.

Snap custom stories 2

Snap custom stories.

The popular photo and video sharing app has launched custom Stories, a revamped version of its original Stories tool, that is geared toward sharing events or special outings.

“Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It’s perfect for a trip, a birthday party, or a new baby story just for the family,” Snap said in a blog post.

The new feature offers you the option of Geofencing your Story to a specific location. These geofilters use location indicators to determine where you are.

To create a new custom Story, simply tap the ‘Create Story’ icon at the top right corner of the Stories page. Once you name your story, you can invite friends to view or participate.

You can create only three custom Stories at a time and they will disappear if no one has contributed to them within 24 hours.

Check out the new feature in action below.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Snapchat Debuts Custom Stories appeared first on SiteProNews.

Snapchat Debuts Custom Stories

Written by: admin Date of published: . Posted in test

Snap wants to make sharing special events and outings easier than ever.

Snap custom stories 2

Snap custom stories.

The popular photo and video sharing app has launched custom Stories, a revamped version of its original Stories tool, that is geared toward sharing events or special outings.

“Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It’s perfect for a trip, a birthday party, or a new baby story just for the family,” Snap said in a blog post.

The new feature offers you the option of Geofencing your Story to a specific location. These geofilters use location indicators to determine where you are.

To create a new custom Story, simply tap the ‘Create Story’ icon at the top right corner of the Stories page. Once you name your story, you can invite friends to view or participate.

You can create only three custom Stories at a time and they will disappear if no one has contributed to them within 24 hours.

Check out the new feature in action below.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Snapchat Debuts Custom Stories appeared first on SiteProNews.

Snapchat Debuts Custom Stories

Written by: admin Date of published: . Posted in test

Snap wants to make sharing special events and outings easier than ever.

Snap custom stories 2

Snap custom stories.

The popular photo and video sharing app has launched custom Stories, a revamped version of its original Stories tool, that is geared toward sharing events or special outings.

“Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It’s perfect for a trip, a birthday party, or a new baby story just for the family,” Snap said in a blog post.

The new feature offers you the option of Geofencing your Story to a specific location. These geofilters use location indicators to determine where you are.

To create a new custom Story, simply tap the ‘Create Story’ icon at the top right corner of the Stories page. Once you name your story, you can invite friends to view or participate.

You can create only three custom Stories at a time and they will disappear if no one has contributed to them within 24 hours.

Check out the new feature in action below.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Snapchat Debuts Custom Stories appeared first on SiteProNews.

Snapchat Debuts Custom Stories

Written by: admin Date of published: . Posted in test

Snap wants to make sharing special events and outings easier than ever.

Snap custom stories 2

Snap custom stories.

The popular photo and video sharing app has launched custom Stories, a revamped version of its original Stories tool, that is geared toward sharing events or special outings.

“Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It’s perfect for a trip, a birthday party, or a new baby story just for the family,” Snap said in a blog post.

The new feature offers you the option of Geofencing your Story to a specific location. These geofilters use location indicators to determine where you are.

To create a new custom Story, simply tap the ‘Create Story’ icon at the top right corner of the Stories page. Once you name your story, you can invite friends to view or participate.

You can create only three custom Stories at a time and they will disappear if no one has contributed to them within 24 hours.

Check out the new feature in action below.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Snapchat Debuts Custom Stories appeared first on SiteProNews.