Boston Dynamics Builds Robot Dog for ‘the Home or the Office’

Written by: admin Date of published: . Posted in test

Cute or frightening?

Either one could describe Boston Dynamics’ latest version of its robo-dog.

Boston Dynamics, which is known worldwide for its innovative machines, has released a new video of its new SpotMini in action.

The latest version comes without the original long neck and snapping, claw-like jaws. Instead, the robot appears to be a headless canine covered in smooth, yellow and black plastic-like material.

It runs with a smooth dog-like gait and, in the posted clip, stops on a dime to crouch and stare into the camera. From that angle, the robot’s square, sensor-filled face looks a little creepy, but judge for yourself:

There is no word yet on exactly what uses the robot will have, but on its landing page, Boston Dynamics says it “comfortably fits in an office or home” which implies it will be of use to homeowners and businesses.

The robot weighs in around 30 kilograms and can go for about 90 minutes on a charge, depending on what it is doing, be it climbing stairs, walking around the house or navigating the outdoors.

Alphabet purchased Boston Dynamics back in 2013 and then sold the firm to SoftBank in June. Boston Dynamics is now part of the Japanese company’s robotics division.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Boston Dynamics Builds Robot Dog for ‘the Home or the Office’ appeared first on SiteProNews.

Hackers Shut Down ProPublica’s E-Mail For a Day. Here’s How to Stop Attacks Like That

Written by: admin Date of published: . Posted in test

In August, my e-mail was attacked. Hate groups overwhelmed my inbox and the inboxes of two of my colleagues, and shut down ProPublica’s email much of the day. (I wrote about this incident in a previous newsletter.)

This week I wrote about the low cost and high effectiveness of such attacks. The assault on ProPublica — a type known as “email bombing” or “subscription bombing” — exploited the proliferation of websites that offer e-mail sign-ups. The attacker uses an automated program — which costs just $5 on online hacking forums — that enters the victim’s email into every single sign-up form it can find. Then the victim’s inbox is deluged with emails seeking to confirm the sign-up.

In other words, my story shows how harassers have found ways to exploit yet another opening in web infrastructure. And despite its limited sophistication, email bombing is extremely difficult to defend against.

A widely respected anti-spam service recommended that the “single best thing that can be done” would be for e-mail lists to include a test known as a CAPTCHA to distinguish between human and automated sign-ups. Most Internet users know CAPTCHAs as the squiggly words or sequence of photos they are asked to identify.

Unfortunately, not every web form uses CAPTCHAs. After all, e-mail list managers are not in the business of making it harder for people to receive their missives, especially when the people harmed by the sham sign-ups are not their clients.

The email industry is working on a solution that it hopes will limit these attacks. The Messaging Malware Mobile Anti-Abuse Working Group (M3AAWG) has asked bulk e-mail senders to identify subscription confirmation e-mails with a special technical header. That would allow e-mail services to filter and block confirmation e-mails during a subscription attack.

But not all e-mail senders are likely to adopt the standard, and not all open web forms are managed by bulk email senders. So here are a few things I learned in my reporting that could help guard against “e-mail bombs.”

Easy — But Annoying — Tip

Do you run a website or a newsletter or some sort of listserv? Is CAPTCHA turned on? Turn it on. We know it’s not the easiest or prettiest thing, but if you’re interested in guarding against this attack, that’s a measure you can take.

Do you sign up for newsletters or listservs? Do the newsletters or listservs you sign up for have CAPTCHAs? If not, that could be a problem. Reach out to them and encourage them to implement CAPTCHAs, or the technical header, or both. Forward them this newsletter or send them my article.

Pro Tip for (WordPress) Websites

Many of the confirmation e-mails that we received were from websites running WordPress software. WordPress allows users to register for an account, for purposes including posting comments on a blog.

If you have a WordPress site, you can turn off user registrations — if unneeded. You can also install a CAPTCHA on your sign-up form. These actions would help stop perpetrators from deploying an “e-mail bomb” using your website.

Unfortunately, none of these solutions is very satisfying. At least people are starting to realize, thanks to such attacks, that the internet is not only a powerful communications medium, but also fragile and easily exploitable. We all need to work together to make it less of a launching pad for hate and harassment of all kinds.

We also shared tips with you last week regarding your personal internet security. Check those out here.


avatar

Julia Angwin is a senior reporter at ProPublica. From 2000 to 2013, she was a reporter at The Wall Street Journal, where she led a privacy investigative team that was a finalist for a Pulitzer Prize in Explanatory Reporting in 2011 and won a Gerald Loeb Award in 2010.

The post Hackers Shut Down ProPublica’s E-Mail For a Day. Here’s How to Stop Attacks Like That appeared first on SiteProNews.

Hackers Shut Down ProPublica’s E-Mail For a Day. Here’s How to Stop Attacks Like That

Written by: admin Date of published: . Posted in test

In August, my e-mail was attacked. Hate groups overwhelmed my inbox and the inboxes of two of my colleagues, and shut down ProPublica’s email much of the day. (I wrote about this incident in a previous newsletter.)

This week I wrote about the low cost and high effectiveness of such attacks. The assault on ProPublica — a type known as “email bombing” or “subscription bombing” — exploited the proliferation of websites that offer e-mail sign-ups. The attacker uses an automated program — which costs just $5 on online hacking forums — that enters the victim’s email into every single sign-up form it can find. Then the victim’s inbox is deluged with emails seeking to confirm the sign-up.

In other words, my story shows how harassers have found ways to exploit yet another opening in web infrastructure. And despite its limited sophistication, email bombing is extremely difficult to defend against.

A widely respected anti-spam service recommended that the “single best thing that can be done” would be for e-mail lists to include a test known as a CAPTCHA to distinguish between human and automated sign-ups. Most Internet users know CAPTCHAs as the squiggly words or sequence of photos they are asked to identify.

Unfortunately, not every web form uses CAPTCHAs. After all, e-mail list managers are not in the business of making it harder for people to receive their missives, especially when the people harmed by the sham sign-ups are not their clients.

The email industry is working on a solution that it hopes will limit these attacks. The Messaging Malware Mobile Anti-Abuse Working Group (M3AAWG) has asked bulk e-mail senders to identify subscription confirmation e-mails with a special technical header. That would allow e-mail services to filter and block confirmation e-mails during a subscription attack.

But not all e-mail senders are likely to adopt the standard, and not all open web forms are managed by bulk email senders. So here are a few things I learned in my reporting that could help guard against “e-mail bombs.”

Easy — But Annoying — Tip

Do you run a website or a newsletter or some sort of listserv? Is CAPTCHA turned on? Turn it on. We know it’s not the easiest or prettiest thing, but if you’re interested in guarding against this attack, that’s a measure you can take.

Do you sign up for newsletters or listservs? Do the newsletters or listservs you sign up for have CAPTCHAs? If not, that could be a problem. Reach out to them and encourage them to implement CAPTCHAs, or the technical header, or both. Forward them this newsletter or send them my article.

Pro Tip for (WordPress) Websites

Many of the confirmation e-mails that we received were from websites running WordPress software. WordPress allows users to register for an account, for purposes including posting comments on a blog.

If you have a WordPress site, you can turn off user registrations — if unneeded. You can also install a CAPTCHA on your sign-up form. These actions would help stop perpetrators from deploying an “e-mail bomb” using your website.

Unfortunately, none of these solutions is very satisfying. At least people are starting to realize, thanks to such attacks, that the internet is not only a powerful communications medium, but also fragile and easily exploitable. We all need to work together to make it less of a launching pad for hate and harassment of all kinds.

We also shared tips with you last week regarding your personal internet security. Check those out here.


avatar

Julia Angwin is a senior reporter at ProPublica. From 2000 to 2013, she was a reporter at The Wall Street Journal, where she led a privacy investigative team that was a finalist for a Pulitzer Prize in Explanatory Reporting in 2011 and won a Gerald Loeb Award in 2010.

The post Hackers Shut Down ProPublica’s E-Mail For a Day. Here’s How to Stop Attacks Like That appeared first on SiteProNews.

How to Implement an Internet Security Counter Attack

Written by: admin Date of published: . Posted in test

For more than a decade, hackers and cyber-criminals have been increasingly wreaking havoc on business, government and the general public. Cyber-crime has increased 100-fold in the last decade. Now it’s time to counterattack. But how, you ask? By what means do we have to counter this ever-growing menace? The fact is, we always could stop most hack attacks in their tracks. It’s just that people and businesses and governments try to implement what I call the least effort most gain strategy. This does not work! What does work is to implement the tools available and to then continuously upgrade your capabilities to stop all threats.

There are new security measures available to make it much harder to breach your defenses. By implementing new and time-tested measures to thwart cyber-criminals dead in their tracks, you can safeguard your digital domain.

What are these new and tried and true security measures? How can a business, government, or individual protect themselves from the increasing threats of cybercrime?

This article will explore new security measures that have just been released by Google and other companies to help counter and attack the latest hacking threats being perpetrated by cyber-criminals and rogue nations. We will also provide a detailed security plan that will stop most cyber-attacks in their tracks. This will provide the reader with a list of potential threats and a means to further thwart hack attacks. So, get ready to print out this article and bolster your security as we delve into the latest in Internet security methods to counterattack those who hack.

To read the remainder of Hector’s article, please click here.


avatar

Hector Cisneros is the president and COO for W Squared Media Group LLC. A digital Marketing Agency in the N.E. Florida Area. He is also the co-host of the BlogTalkRadio Show Working The Web To Win. W Squared Media also does Business as Working The Web To Win online and in Florida.

The post How to Implement an Internet Security Counter Attack appeared first on SiteProNews.

How to Implement an Internet Security Counter Attack

Written by: admin Date of published: . Posted in test

For more than a decade, hackers and cyber-criminals have been increasingly wreaking havoc on business, government and the general public. Cyber-crime has increased 100-fold in the last decade. Now it’s time to counterattack. But how, you ask? By what means do we have to counter this ever-growing menace? The fact is, we always could stop most hack attacks in their tracks. It’s just that people and businesses and governments try to implement what I call the least effort most gain strategy. This does not work! What does work is to implement the tools available and to then continuously upgrade your capabilities to stop all threats.

There are new security measures available to make it much harder to breach your defenses. By implementing new and time-tested measures to thwart cyber-criminals dead in their tracks, you can safeguard your digital domain.

What are these new and tried and true security measures? How can a business, government, or individual protect themselves from the increasing threats of cybercrime?

This article will explore new security measures that have just been released by Google and other companies to help counter and attack the latest hacking threats being perpetrated by cyber-criminals and rogue nations. We will also provide a detailed security plan that will stop most cyber-attacks in their tracks. This will provide the reader with a list of potential threats and a means to further thwart hack attacks. So, get ready to print out this article and bolster your security as we delve into the latest in Internet security methods to counterattack those who hack.

To read the remainder of Hector’s article, please click here.


avatar

Hector Cisneros is the president and COO for W Squared Media Group LLC. A digital Marketing Agency in the N.E. Florida Area. He is also the co-host of the BlogTalkRadio Show Working The Web To Win. W Squared Media also does Business as Working The Web To Win online and in Florida.

The post How to Implement an Internet Security Counter Attack appeared first on SiteProNews.

10 Popular Push Notification Tools You Can’t Ignore

Written by: admin Date of published: . Posted in test

Looking forward to enabling an effective push notification feature for your mobile application?

Let’s discuss the benefits.

Push notifications are a highly converting marketing tool that can bring relevant content to your users. It enables personalized support to the users who have downloaded the app and customers can receive updates and solve issues without being forced to leave the app.

Nowadays, many mobile platform vendors have adopted a push notification feature to support multiple user-preferences from one app.

Before using push notification tools, keep in mind that you are able to send personalized messages to all major platforms, unfortunately, not all features are supported on all platforms.

In this article, I will provide you the framework for evaluating push notification tools and highlight the best players in the market depending on the company size and objective.

Firstly, let’s take a quick look at how does Mobile Push Notification work?

Mobile push notifications give your app a voice. They organize a strategy to encourage a user to take actions on-the-go. An in-app notification is sent to the customer from a brand regarding their updates, who in turn, will be automatically diverted to the mobile app page without any conversation.

For example, eCommerce giant Amazon app generates push messages to the customers about new arrivals depending on their previous orders.

This way, you can boost user-engagement to hike your business and revenue.

What are the top 10 Push Notification tools for your business?

PushWhoosh 

Push Whoosh can handle traffic in the millions through its scalable and outstanding ready-to-use system. Marketers can send actionable content to the segmented audience based on their marketing strategies.

Key features: Remote API, multi-language support, dedicated server, cross-platform support.

Subscription: Paid

Consumers: Bosch, HP, Deloitte Digital

Platforms: Android, iOS, Windows, Blackberry

Kahuna

This allows marketers to send personalized push notifications to the users. It is exclusive because of its in-built analytics tool.

The ghost push facility counts the number of users opting out.

Key features: Friendly interface, amazing customer segmentation, identify active/inactive users to deliver push messages, automated life-cycle campaigns.

Subscription: Paid

Consumers: Yahoo, Tumblr, The Weather Channel

Platforms: iOS, Android, Cordova/PhoneGap, JavaScript

MixPanel

This tool tracks the user’s activities and behavior on their mobile app so that you can target notifications based on it. It allows companies to embrace user-retention and engagement by using a wide range of services that include auto tracking, A/B testing and push notifications.

Key Features: Auto tracking, real-time data analysis, precision segmentation, event tracking.

Subscription: Paid

Consumers: Microsoft, BMW, Samsung, US Bank

Platforms: iOS, Android

Urban Airship

It performs audience analysis and targets message campaigns. It includes wallet studio that is integrated with Apple Passbook and Google Wallet so merchants can easily proceed with various push notifications process such as coupons, loyalty cards and promotions.

Key Features: In-app messaging, predictive insights, multi-channel messaging, segmentation, and high ROI.

Subscription: Paid

Consumers: WildTangent, Jet Airways, Starwood

Platforms: Android, Windows, iOS

Carnival.io

It serves as one of the best marketing platforms that allow marketers to run multiple push notification campaigns at the same time. It also includes rich messaging options such as in-app pop-up messages, message analytics and so on.

Overall, it boosts retention and scales up personalization efforts that drive your app to ultimate success.

Key Feature: Message automation, user-behavior analytics, time zone settings, In-App messaging.

Subscription: Paid

Consumers: Sephora, Six Flags, Matches

Platforms: Android, Cordova, iOS, Unity

MBlox

This tool allows you to reach mobile app messaging users and provide them with a streamlined app experience.

The mobile SDK delivers rich content messages and push notifications. It provides service from a small business to a large multinational organization.

Key Features: Two way messaging, multiple format message, data-driven campaigns.

Subscription: Paid

Consumers: L’Oreal, Uber, Intec, SaloniQ

Platforms: Android, Windows, iOS

Quickblox

It offers many call-to-action services apart from the push notifications. It provides automated alerts, notifications, updates, and even news.

Moreover, it also supports real-time chat and pushes notifications for your end users.

Key Features: Open source and cross-platform service, video calling and messaging, updates.

Subscription: Paid

Consumers: TechCrunch, Forbes, The Next Web

Platforms: Android, Windows, iOS

Count.ly

This is a mobile analytics and marketing platform on a single dashboard itself. It allows you to send videos and images that boost open-rates and customer retention. It enhances a Smartphone user’s experience.

Key Features: Scheduled Delivery, deep link technology, easy set-up, conscious for content.

Subscription: Basic plan is free

Consumers: Verizon, Samsung, Evernote, Intel

Platforms: Android, iOS

StreetHawk

StreetHawk focuses on increasing customer lifetime value through engagement. Each push notification is supported by relevant analytics and A/B testing to induce engagement.

It is an open source SDK that gives you “Drip Sequences” for push and e-mail.

Key Features: Personalized onboarding, minutes for integration, simple push notifications.

Subscription: Free plan up to 10,000 users

Consumers: XFERS, Bidaway, Cashboard

Platforms: iOS, Android, PhoneGap, Web, Xamarin

OneSignal

OneSignal is a high volume and a reliable push notification service for websites and mobile applications. It provides “RESTful server API” and an online dashboard for marketers to design and send push notifications.

Key Features: Real-time tracking, incredibly scalable, easy-to-use, segmented targeting, and automatic delivery.

Subscription: Free

Consumers: Uber, Adobe, Zynga

Platforms: Android, PhoneGap, Window, iOS, Cordova, Chrome Apps, Firefox

Winding Up

Finally, these are the most powerful tools used by the biggest firms to keep consumers engaged and fed useful app content. The user no longer needs to use the app for receiving updates.

Hence, we conclude that push notifications are user-friendly marketing strategy and a lot more can be done with the help of push notifications.

With the above, you now have several options among these that suit the best of your needs.

Do let me know in the comment section below if I missed any.


avatar

Anil Parmar is the co-founder of Glorywebs that specializes in WordPress plugin development services, Web design and development, digital marketing and more. Websites, themes and plugins we develop have a common No.s 1 goal: Keeping it as simple as possible for technical as well as non tech geeks. Follow him on Twitter @abparmar99 & say Hi!

The post 10 Popular Push Notification Tools You Can’t Ignore appeared first on SiteProNews.

10 Popular Push Notification Tools You Can’t Ignore

Written by: admin Date of published: . Posted in test

Looking forward to enabling an effective push notification feature for your mobile application?

Let’s discuss the benefits.

Push notifications are a highly converting marketing tool that can bring relevant content to your users. It enables personalized support to the users who have downloaded the app and customers can receive updates and solve issues without being forced to leave the app.

Nowadays, many mobile platform vendors have adopted a push notification feature to support multiple user-preferences from one app.

Before using push notification tools, keep in mind that you are able to send personalized messages to all major platforms, unfortunately, not all features are supported on all platforms.

In this article, I will provide you the framework for evaluating push notification tools and highlight the best players in the market depending on the company size and objective.

Firstly, let’s take a quick look at how does Mobile Push Notification work?

Mobile push notifications give your app a voice. They organize a strategy to encourage a user to take actions on-the-go. An in-app notification is sent to the customer from a brand regarding their updates, who in turn, will be automatically diverted to the mobile app page without any conversation.

For example, eCommerce giant Amazon app generates push messages to the customers about new arrivals depending on their previous orders.

This way, you can boost user-engagement to hike your business and revenue.

What are the top 10 Push Notification tools for your business?

PushWhoosh 

Push Whoosh can handle traffic in the millions through its scalable and outstanding ready-to-use system. Marketers can send actionable content to the segmented audience based on their marketing strategies.

Key features: Remote API, multi-language support, dedicated server, cross-platform support.

Subscription: Paid

Consumers: Bosch, HP, Deloitte Digital

Platforms: Android, iOS, Windows, Blackberry

Kahuna

This allows marketers to send personalized push notifications to the users. It is exclusive because of its in-built analytics tool.

The ghost push facility counts the number of users opting out.

Key features: Friendly interface, amazing customer segmentation, identify active/inactive users to deliver push messages, automated life-cycle campaigns.

Subscription: Paid

Consumers: Yahoo, Tumblr, The Weather Channel

Platforms: iOS, Android, Cordova/PhoneGap, JavaScript

MixPanel

This tool tracks the user’s activities and behavior on their mobile app so that you can target notifications based on it. It allows companies to embrace user-retention and engagement by using a wide range of services that include auto tracking, A/B testing and push notifications.

Key Features: Auto tracking, real-time data analysis, precision segmentation, event tracking.

Subscription: Paid

Consumers: Microsoft, BMW, Samsung, US Bank

Platforms: iOS, Android

Urban Airship

It performs audience analysis and targets message campaigns. It includes wallet studio that is integrated with Apple Passbook and Google Wallet so merchants can easily proceed with various push notifications process such as coupons, loyalty cards and promotions.

Key Features: In-app messaging, predictive insights, multi-channel messaging, segmentation, and high ROI.

Subscription: Paid

Consumers: WildTangent, Jet Airways, Starwood

Platforms: Android, Windows, iOS

Carnival.io

It serves as one of the best marketing platforms that allow marketers to run multiple push notification campaigns at the same time. It also includes rich messaging options such as in-app pop-up messages, message analytics and so on.

Overall, it boosts retention and scales up personalization efforts that drive your app to ultimate success.

Key Feature: Message automation, user-behavior analytics, time zone settings, In-App messaging.

Subscription: Paid

Consumers: Sephora, Six Flags, Matches

Platforms: Android, Cordova, iOS, Unity

MBlox

This tool allows you to reach mobile app messaging users and provide them with a streamlined app experience.

The mobile SDK delivers rich content messages and push notifications. It provides service from a small business to a large multinational organization.

Key Features: Two way messaging, multiple format message, data-driven campaigns.

Subscription: Paid

Consumers: L’Oreal, Uber, Intec, SaloniQ

Platforms: Android, Windows, iOS

Quickblox

It offers many call-to-action services apart from the push notifications. It provides automated alerts, notifications, updates, and even news.

Moreover, it also supports real-time chat and pushes notifications for your end users.

Key Features: Open source and cross-platform service, video calling and messaging, updates.

Subscription: Paid

Consumers: TechCrunch, Forbes, The Next Web

Platforms: Android, Windows, iOS

Count.ly

This is a mobile analytics and marketing platform on a single dashboard itself. It allows you to send videos and images that boost open-rates and customer retention. It enhances a Smartphone user’s experience.

Key Features: Scheduled Delivery, deep link technology, easy set-up, conscious for content.

Subscription: Basic plan is free

Consumers: Verizon, Samsung, Evernote, Intel

Platforms: Android, iOS

StreetHawk

StreetHawk focuses on increasing customer lifetime value through engagement. Each push notification is supported by relevant analytics and A/B testing to induce engagement.

It is an open source SDK that gives you “Drip Sequences” for push and e-mail.

Key Features: Personalized onboarding, minutes for integration, simple push notifications.

Subscription: Free plan up to 10,000 users

Consumers: XFERS, Bidaway, Cashboard

Platforms: iOS, Android, PhoneGap, Web, Xamarin

OneSignal

OneSignal is a high volume and a reliable push notification service for websites and mobile applications. It provides “RESTful server API” and an online dashboard for marketers to design and send push notifications.

Key Features: Real-time tracking, incredibly scalable, easy-to-use, segmented targeting, and automatic delivery.

Subscription: Free

Consumers: Uber, Adobe, Zynga

Platforms: Android, PhoneGap, Window, iOS, Cordova, Chrome Apps, Firefox

Winding Up

Finally, these are the most powerful tools used by the biggest firms to keep consumers engaged and fed useful app content. The user no longer needs to use the app for receiving updates.

Hence, we conclude that push notifications are user-friendly marketing strategy and a lot more can be done with the help of push notifications.

With the above, you now have several options among these that suit the best of your needs.

Do let me know in the comment section below if I missed any.


avatar

Anil Parmar is the co-founder of Glorywebs that specializes in WordPress plugin development services, Web design and development, digital marketing and more. Websites, themes and plugins we develop have a common No.s 1 goal: Keeping it as simple as possible for technical as well as non tech geeks. Follow him on Twitter @abparmar99 & say Hi!

The post 10 Popular Push Notification Tools You Can’t Ignore appeared first on SiteProNews.

How to Effectively Leverage Social Media for SEO

Written by: admin Date of published: . Posted in test

It would be a lie to say social media has no leverage on earning higher conversions and sounder profits.

But to some, social media has become a passing marketing interest that is often sidelined in online marketing trends. Over expectation, abuse of social media channels, and lack of creative ideas have taken a toll on the Internet’s champion platform. To this day, however, the benefits of social media marketing are irrefutable.

Companies that have properly incorporated social media streams for their marketing practices have come to realize its unlimited potential in SEO link building. According to a survey conducted by Hubspot in 2014, 92 percent of marketers claimed great success in various businesses through social media marketing, 80 percent of which was increased traffic to their website. In this article, we will discuss the how online marketing experts can leverage social media for increased link building.

Why Link Building on Social Media Works?

An overwhelming percentage of Internet users from around the globe spend hours each day browsing Facebook pages, engaging in Twitter debates and scrolling their Instagram feed.

Others might be looking for jobs on LinkedIn and searching for DIY videos on YouTube and Pinterest. These millions of users are the unattended and can become potential customers through proper publicizing and direction to website pages. According to the latest survey by eMarketer, it was revealed the social media advertising sector might jump to $35.98 billion in 2017 globally. It has also come to light that, since 2015, users are spending the majority of their time on mobile applications rather than interacting with other technologies such as television, desktop or even radio like they used to. Among the leaders of social media advertising are the U.S. and Canada, which spend the most on social media networks for paid marketing.

This is attributed to the changing behavioral trends of Internet users, which gives link builders a solid ground to cultivate the seeds of their marketing through user interacting and exposure to content. By far, this practice is the easiest and most effective of various social media streams.

Top Social Media Platforms Used for Link Building

One thing all social media platforms have in common, is they facilitate new connections such as friends, family, and co-workers. This is where a brand steps in to blend with the target audience and expose its products and services. However, in order reach out to the buyer niche, a brand must build a strong relationship with the users and learn about their preferences before ultimately using them to collect leads.

Here are the leading social media networks that vastly contribute link building for brands:

1. Facebook

The latest statistics confirm that Facebook, along with other prime apps such as Instagram and Messenger, take approximately 50 minutes at least of an average online user’s time each day. When conversions can take as low as a second, just imagine what 50 minutes could be worth. It’s enough to help users understand how useful your link is to them and why they must buy from you. Through your very own brand page, you can easily magnetize relevant users and collect leads by sharing interesting content with them. With a ton of other features and functionalities, Facebook is no doubt the king of social media networks when it comes to link building.

2. Twitter

Twitter is the second favorite platform due to the open interaction with celebrities and user savvy UI. It won’t be surprising to know that more than 500 million people use Twitter to share their statuses (tweets) with their contacts/connections. But when it comes to advertising, Twitter is all about its minimalistic design that allows fast updates and explosive engagement. Marketers must keep their tweets brief to qualify for posting. To get the most out of their target audience, there are several applications available that allow social media executives to fish out the potential users from the niche, interact with them and make them their followers through interesting posts and helpful content from your timeline.

3. Pinterest

Compared to other social media steams that rely on vigorous engagement to create online buzz, Pinterest works as a distribution channel for creative content. Due to its limitations, marketers often sideline its use in link building. But those who have used this platform can vouch for the true value it has to offer. Pinterest is a hub where communities of DIY, art, fashion, cooking and other desires gather. This is also the reason why users on Pinterest are mainly female, from students, to mothers, to older women.

This makes Pinterest a goldmine for fashion and lifestyle brands to pitch in and introduce their innovations and ideas by showcasing products in ‘Pins.’ This not only allows marketers to link back users to their website but also generate onsite engagement to create long-term followers. Since Pinterest is a visual-centric channel that mostly communicates through images, videos, and GIFs, its best to get your content in at least HD.

4. Google+

Google+ has a truckload of marketing potential, but it came a little later than its peers and did not get the response it had hoped for from Internet users. Most users were not inclined to try the new social media network, while others abandoned it after finding it difficult to use. With time, users joined its fold and discovered its unique advertising potential, which grew after its release in 2011.

Google+ gathers users through circles that allows marketers to share content and give immediate exposure to their products and services, building links and converting customers. One of the greatest holds it has over other social media networks is that it is intertwined with Google+ Authorship making it highly accurate for search purposes. If there were a litmus test to identify a competent SEO resource, it would be to find out if he/she is using Google+ to get valuable links and follow backs.

5. LinkedIn

Among professionals, LinkedIn comes as the most widely used social media platform. Its primary purpose is making connections with workmates and professionals while searching for other opportunities in the industry. A huge percentage of Internet users are also hooked up with LinkedIn: somewhere above 200 million.

However, when advertising your brand and products, caution must be taken so your website remains safe and your paid campaigns don’t spiral into a costly catastrophe. If you abuse your account or are viewed as a spammer, it won’t be good for your LinkedIn presence and you might even be banned. According to the annual B2B Content Marketing report of 2014 presented by Content Marketing Institute and Marketing Profs, an astounding 91 percent of B2B content marketers used LinkedIn for link building practices and distributing content.

Create Social Media Worthy Content

To create content, social media marketers must also learn how to effectively spread it. One of the fundamentals in SEO link building is managing an expansive network for inbound links. Each time a user links to a brand’s website, the trust factor increases and the brand get more attention through Google. This makes social media unrivaled for cranking-up links.

Keep Content Unique

The key is to think of articles, blogs and other forms of copy when writing content for social media networks. Take innovation from instructional videos, witty GIFs and even infographics because who doesn’t love statistics? Aside from that, marketers must also practice care when publishing content. Capitalize on early or late afternoons to get the best numbers in terms of views and clicks. In the long term, you will come to reap the benefits of SEO even after the social media shelf life has perished.

Get Your Meta Tag Game Up

Meta tags have always retained their place in SEO. They help identify why a page is special while making it crawlable for search engines. But how can meta tags benefit in social media? When websites are posted or shared, these meta titles and descriptions are displayed by Facebook, Twitter, LinkedIn and similar social media channels. On particular instances, these meta tags can be the only opportunity to interact with potential customers. Meta descriptions and meta titles have some specific requirements as well. To be precise, meta titles are 65 characters or less, while meta descriptions can be up to 150 characters. This gives sufficient room to concisely describe the existence of the webpage and its purpose. To get the best out of your meta tags, we highly recommend getting them done by a professional content writer for more appeal.

Develop a Blog

Starting a blog on the brand’s business website is imperative and also a complimenting element for social media posting. Marketers do this by adding a few content pieces and circulating them through your social media profiles. After moving at a steady pace, blogs can be updated regularly to build links daily. Share them with proper optimization for maximum visibility and click worth. If everything goes swimmingly, followers will share your links not only in their timelines, but on other media streams, forums and blogs.

Google +

Google+ is highly recommended for blogging since it has specialized features for social media outreach and marketing. Another great benefit is that Google+ automatically embeds a fresh piece of content in e-mail marketing campaigns when marketers send it to their Gmail users. This is why blogging straight you’re your Google+ profile is recommended. That being said, make use of the latest trends and news topics for relevant blog entries to increase awareness in your e-mail marketing efforts.

Use Engaging Topics

Social media serves as the missing link to commerce and commune, so marketers must utilize it by connecting users to real issues and giving them real solutions. What are the five secrets of business success through community? What Technologies benefit people’s lives the most? Which 10 things should online users be careful about? These are some good examples of blog ideas which today’s audience appreciates.

Don’t Underestimate Local Media

SEO and social media campaigns are incomplete without positive media coverage from local streams. Thanks to technology, the majority of media outlets have made a habit of posting their stories online which can then be linked to brand social media accounts. Using the power of news reports, marketers can educate their audience and increase credibility through shares, stronger signals, and enhanced rankings.

Once marketers are successful in that, journalists, bloggers and media outlets will pick up the scent and cover localized issues with time. An idea worth pitching is all it takes to position a brand in the interest of people’s welfare and safety – something local media perpetually thirst for.

Specialize Your Efforts

With the abundance of social media streams, prioritizing one as a signature account is a sound technique. Facebook, Instagram, Twitter, Google+, Pinterest, and Snapchat are some of the many channels available, which provide their unique functionalities and advantages for use.

Talking from what experts have to share, the right approach is a focus-oriented one. Instead of intensively diversifying your efforts and taking every platform into the flow, choose one or two channels to concentrate resources toward the most beneficial choices. Diversifying does increase outreach, but it compromises quality to an extent. SEO through social media is a continuous effort and managing even one social media platform requires investing resources to a vast extent.

Conclusion

Finally, it all comes down to how a social media marketer tends to build a relationship with his/her target audience. Although Google has somewhat lesser interest in crawling incoming links from social media, the bulk of traffic pouring in from social media streams such as Facebook, Twitter, Instagram, Google+ and Pinterest, etc. is undoubtedly a fertile ground to cultivate conversions. Its potential is remarkable, especially for newly established businesses that plan to grow continuously and at a rapid pace. However, abusing social media into spamming can also cost marketers and their clients dearly. The goal is to interact with the audience and give them solutions worth their time. If you get that right with the help of these tips we have shared, your social media use will only increase, and unlimited backlinks will be earned.


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Asad Ali is an expert in SEO with an extensive experience of seven years in digital marketing with GO-Gulf web design Dubai – A custom Web development company offering its services in multiple spectrums. You can reach him on LinkedIn.

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