Everything small businesses need to know to launch a campaign on Amazon

Written by: admin Date of published: . Posted in test

Businessfinancing.co.uk, a financial publisher based in the UK, created an infographic guide aimed at helping small businesses get started with advertising on Amazon.

The infographic, A Small Business Guide to Amazon Advertising, presents a visual summary of advertising options available on the platform and includes some tips that small business can use to get started with launching a campaign.

In this post, we’ll summarize some of the key insights from the guide, including a list of next steps that will help you get ads running on Amazon in no time.

Unless otherwise noted, all statistics and images in this post have been taken, with permission, from the original infographic produced by Businessfinancing.co.uk.

Amazon’s enormous retail reach

Based on gross merchandise value (GMV), Amazon is the second largest ecommerce website in the world (second only to China’s Alibaba) and the largest in the U.S.

It receives over 200 million visits each month and is the first-choice ecommerce destination for many shoppers, with 56% of consumers visiting them before any other website. About 47% of consumers begin their product search on Amazon, versus other search engines such as Google or Bing.

According to a 2018 Poll, nearly 70% of small businesses who sell a product online say that Amazon has had a positive impact on their sales. Advertising on it can help small businesses reach the  online retailer’s vast audience in a variety of ways.

If you’re an existing seller:

  • Sponsored products
  • Sponsored brands
  • Sponsored display ads
  • Stores

If you don’t sell directly on the platform:

  • Display ads
  • Video ads

The infographic breaks down what each ad product looks like and summarize some tips for getting started with your first campaign.

Ad products for existing Amazon sellers

There are roughly one million small businesses currently selling on Amazon. That’s a lot of competition, which is why it’s important for businesses to understand the different ad formats available on the platform and what they’re used for.

Sponsored Product Ads: These ads appear in the search results and product detail pages within Amazon. Advertisers pay on a per-click basis, thus there are no up-front fees required. Sponsored product ads are a good fit for sellers, vendors, and kindle authors who want to promote their merchandise/books.

Amazon ad

Example of a sponsored product placement on Amazon—Source: Businessfinancing.co.uk

Sponsored Brand Ads: Brand ads appear on Amazon product pages or within the landing page of your store and are triggered by relevant searches. As with sponsored ads, there are no monthly fees associated with brand ads. Advertisers pay only when a user clicks on the ad.

Amazon ad

Example of an Amazon sponsored display placement—Source: Businessfinancing.co.uk

Amazon Stores: An Amazon Store is free to create and acts as a hub where all your products are listed in one place. Stores are suitable for sellers, vendors and agencies. Stores are great to aid with product discovery and branding. They can be designed without any coding using predesigned templates provided by Amazon. Stores are available to sellers enrolled in the Amazon Brand Registry, vendors, and agencies and you do not need to advertise on Amazon to create a store.

Example of an Amazon Store—source: Amazon

What if you’re not an amazon seller?

You can still advertise on Amazon and its associated properties if you’re not currently a seller or vendor on the platform. It offers two ad formats—display ads and video ads—which business can leverage to promote their brand, products, and services.

Display Ads: Display ads (not to be confused with “sponsored display ads) can appear on Amazon, websites operated by them, apps and third-party sites. Display ads can be purchased using their self-service demand-side platform (DSP) or via managed-service option which requires a minimum spend of $35,000. Display ads are priced on a cost-per-thousand (CPM) basis.

Display ads enable businesses to show ads both on and off Amazon, including within apps. When someone clicks on the ad, they can be directed to the product page, your store page, a custom landing page on Amazon.com or an external website.

Video Ads: As with display ads, video ads can link to a product page, external website or landing page. Amazon video ads appear on its owned websites such as IMDb and devices including Fire TV. Video ad pricing varies based on ad format and placement

Example of display and video ads available for non-sellers—Source: Businessfinancing.co.uk

Seven steps to launching your campaign

The infographic outlines—and helps to visualize—a seven-step approach to getting your ads up and running on Amazon quickly.

  1. Pick a descriptive campaign name
  2. Decide on a monthly ad budget
  3. Set an end date for your campaign
  4. Choose “automatic targeting” so Amazon can generate keyword and product matches automatically based on user searches
  5. Select one product per campaign
  6. Select your keywords
  7. Understand the available bidding strategies, then choose the one that’s right for you

Amazon offers three bid strategies for advertisers as shown above— Source: Businessfinancing.co.uk

Amazon provides step-by-step instructions (as well as $50 in free clicks) for sellers who want to get started with advertising on the platform. Their advertising page provides all the relevant details.

Create maximum impact with campaign optimization and monitoring

Once your campaign is launched, you should immediately begin to monitor and optimize its performance. The infographic lists several techniques that small businesses can use to help their ads stand out and perform well including adding negative keywords to ensure your ad isn’t triggered for irrelevant searches (e.g., if you sell dog food, you don’t want your ad to show for someone searching for “cat food.”)

Other tips focus on the type of language to include (and not to include) in your ad copy and the best way to leverage different ad types so that they work together (e.g., by keeping display ads running at all times).

The full infographic is available for free on Businessfinancing.co.uk’s website and contains much more detail than is profiled here.

The post Everything small businesses need to know to launch a campaign on Amazon appeared first on Search Engine Watch.

6 Essential Books Every Developer Should Read

Written by: admin Date of published: . Posted in test

In an era where you can just turn to Google or look for online communities when you need help, the idea of reading a book might seem obsolete. Why bother? As most software engineers know, you can learn a lot by programming away and using trial-and-error. While this might be altogether true, books on software development still are great resources. 

By reading them, you can gain an unrivaled depth of knowledge and new perspectives in a whole range of topics. That’s because programming books (or the ones worth reading, at least) don’t just throw examples or solutions at you. They also teach you how to think better. What’s more – there are books for anyone out there, from the seasoned freelance developer to the newbie that just goes into an IT staffing team.

So, if you truly are committed to being the best possible developer you can be, then you need to start reading software development books. Don’t have a clue as to where to start? Here are 7 essential books you should have on your shelf (or ebook reader, we won’t judge).

1. Code Complete: A Practical Handbook of Software Construction

Considered as a must-read for a lot of professional developers, Code Complete is one of the most detailed books on this list. Boasting more than 900 pages, it’s packed with practical coding suggestions and techniques to improve your skills. After reading it, you’ll find that you’ll be able to build better code that’s more readable and easily manageable.

The book is very easy to read and full of great advice on how to code better, regardless of the programming language you choose. And while you can argue that a book that was launched in 1993 (with a second edition in 2004) has to be dated, it surely doesn’t feel like it. Why? Because good practices remain the same, even when languages change and evolve.

2.  Clean Code: A Handbook of Agile Software Craftsmanship

If you’ve already read Code Complete, then it’s time to keep the learning going with Clean Code, a soul brother of sorts of the former. Though mostly focused on Java and OOP languages, the tips you’ll find here can truly elevate the quality of your code. The main idea of the book is clear from the title itself – writing cleaner code!

Clean Code is the perfect companion for Code Complete, as it touches some of the same topics, albeit at a higher level. As such, it’s a critical thinker’s book, as it provides plenty of examples that you have to study to cement the principles shared in it. Even when it’s starting to show its age, Clean Code still is a reference for developers of all levels of expertise, as more than providing specific examples, it teaches you how to get into a good programming mindset.

3. The Pragmatic Programmer: From Journeyman to Master

At first glance, this book’s tips might seem somewhat obvious, especially for seasoned developers. However, there’s a lot of valuable insights hiding behind all of them, which is why this title has become essential for so many people. It’s important to note, though, that the book will work best for newcomers and people that haven’t had enough field experience.

Filled to the brim with practical suggestions, the book is the result of years of working in collaborative teams. In fact, most of the tips focus on how you can work on code that you haven’t written. As such, it might be best if you see more as a practice book rather than a one-time read, as you’ll better understand the situations included in the book whenever you find them in real life.

4. The Mythical Man-Month

Writing code is just a part of working on software development. At times, you’ll have to manage a team of developers and guide them to a successful end of a project. That’s one of the most challenging tasks in the field, which is why you should read this book if you’re about to become a project manager.

The central idea of this book is that everything in software development will change, except for people. As such, it mainly discusses the human element of development, and it does so with examples, insights, and suggestions. The fact that this book is among most project managers’ favorite books even when it was first published in 1975 should speak volumes about its value – and reinforce the idea that some (human) things never change.

5. Programming Pearls

A true classic among developers of all kinds, this book is what you need to start thinking like a software engineer. The “pearls” mentioned in the title cover everything from choosing the right algorithms to understanding how to effectively solve all types of problems. Overall, it’s a book about solving different issues, all of which are informed on the author’s own experience.

There’s plenty for everyone here. From tutorials on how to program to techniques to improve performance, carry out estimates, and safety design. But the best thing about the whole book is the fact that each chapter ends with a collection of problems that dare you to think creatively about design issues. 

6. Cracking the Coding Interview

Most experienced developers feel like they already know how to land their dream job, so they might feel like this book is only for newbies. However, any developer can benefit from Cracking the Coding Interview. That’s because it’s packed with interview questions that can teach you how to discover hints in a question, how to tackle different problems, and how to uncover new paths to solve an issue.

All of the questions and answers come with extensive coverage of essential topics, techniques to prepare for an interview, and even some insights to better prepare for an interview. Even if you’re not doing one any time soon, this book can surely help you develop a new way of thinking when approaching a programming challenge.

Some Final Words

There are plenty of software development books out there that can help you become a better professional. These are just some of the basics you should check out to have a better understanding of the field and to begin your journey. However, you should definitely go beyond them and find other books and resources that can help you with your own career.

Even if you think that reading books about programming is a waste of time, we encourage you to go look for one of these titles and see what they can do for you. We’re confident that any of these 6 books can quickly change your mind and provide you with some valuable knowledge. It doesn’t matter if you’re just starting out in the development world, are the leader of an IT staffing company, or are just curious about the field – reading about it will definitely bring something positive.


avatar

The post 6 Essential Books Every Developer Should Read appeared first on SiteProNews.

6 Essential Books Every Developer Should Read

Written by: admin Date of published: . Posted in test

In an era where you can just turn to Google or look for online communities when you need help, the idea of reading a book might seem obsolete. Why bother? As most software engineers know, you can learn a lot by programming away and using trial-and-error. While this might be altogether true, books on software development still are great resources. 

By reading them, you can gain an unrivaled depth of knowledge and new perspectives in a whole range of topics. That’s because programming books (or the ones worth reading, at least) don’t just throw examples or solutions at you. They also teach you how to think better. What’s more – there are books for anyone out there, from the seasoned freelance developer to the newbie that just goes into an IT staffing team.

So, if you truly are committed to being the best possible developer you can be, then you need to start reading software development books. Don’t have a clue as to where to start? Here are 7 essential books you should have on your shelf (or ebook reader, we won’t judge).

1. Code Complete: A Practical Handbook of Software Construction

Considered as a must-read for a lot of professional developers, Code Complete is one of the most detailed books on this list. Boasting more than 900 pages, it’s packed with practical coding suggestions and techniques to improve your skills. After reading it, you’ll find that you’ll be able to build better code that’s more readable and easily manageable.

The book is very easy to read and full of great advice on how to code better, regardless of the programming language you choose. And while you can argue that a book that was launched in 1993 (with a second edition in 2004) has to be dated, it surely doesn’t feel like it. Why? Because good practices remain the same, even when languages change and evolve.

2.  Clean Code: A Handbook of Agile Software Craftsmanship

If you’ve already read Code Complete, then it’s time to keep the learning going with Clean Code, a soul brother of sorts of the former. Though mostly focused on Java and OOP languages, the tips you’ll find here can truly elevate the quality of your code. The main idea of the book is clear from the title itself – writing cleaner code!

Clean Code is the perfect companion for Code Complete, as it touches some of the same topics, albeit at a higher level. As such, it’s a critical thinker’s book, as it provides plenty of examples that you have to study to cement the principles shared in it. Even when it’s starting to show its age, Clean Code still is a reference for developers of all levels of expertise, as more than providing specific examples, it teaches you how to get into a good programming mindset.

3. The Pragmatic Programmer: From Journeyman to Master

At first glance, this book’s tips might seem somewhat obvious, especially for seasoned developers. However, there’s a lot of valuable insights hiding behind all of them, which is why this title has become essential for so many people. It’s important to note, though, that the book will work best for newcomers and people that haven’t had enough field experience.

Filled to the brim with practical suggestions, the book is the result of years of working in collaborative teams. In fact, most of the tips focus on how you can work on code that you haven’t written. As such, it might be best if you see more as a practice book rather than a one-time read, as you’ll better understand the situations included in the book whenever you find them in real life.

4. The Mythical Man-Month

Writing code is just a part of working on software development. At times, you’ll have to manage a team of developers and guide them to a successful end of a project. That’s one of the most challenging tasks in the field, which is why you should read this book if you’re about to become a project manager.

The central idea of this book is that everything in software development will change, except for people. As such, it mainly discusses the human element of development, and it does so with examples, insights, and suggestions. The fact that this book is among most project managers’ favorite books even when it was first published in 1975 should speak volumes about its value – and reinforce the idea that some (human) things never change.

5. Programming Pearls

A true classic among developers of all kinds, this book is what you need to start thinking like a software engineer. The “pearls” mentioned in the title cover everything from choosing the right algorithms to understanding how to effectively solve all types of problems. Overall, it’s a book about solving different issues, all of which are informed on the author’s own experience.

There’s plenty for everyone here. From tutorials on how to program to techniques to improve performance, carry out estimates, and safety design. But the best thing about the whole book is the fact that each chapter ends with a collection of problems that dare you to think creatively about design issues. 

6. Cracking the Coding Interview

Most experienced developers feel like they already know how to land their dream job, so they might feel like this book is only for newbies. However, any developer can benefit from Cracking the Coding Interview. That’s because it’s packed with interview questions that can teach you how to discover hints in a question, how to tackle different problems, and how to uncover new paths to solve an issue.

All of the questions and answers come with extensive coverage of essential topics, techniques to prepare for an interview, and even some insights to better prepare for an interview. Even if you’re not doing one any time soon, this book can surely help you develop a new way of thinking when approaching a programming challenge.

Some Final Words

There are plenty of software development books out there that can help you become a better professional. These are just some of the basics you should check out to have a better understanding of the field and to begin your journey. However, you should definitely go beyond them and find other books and resources that can help you with your own career.

Even if you think that reading books about programming is a waste of time, we encourage you to go look for one of these titles and see what they can do for you. We’re confident that any of these 6 books can quickly change your mind and provide you with some valuable knowledge. It doesn’t matter if you’re just starting out in the development world, are the leader of an IT staffing company, or are just curious about the field – reading about it will definitely bring something positive.


avatar

The post 6 Essential Books Every Developer Should Read appeared first on SiteProNews.

This is Why You Should Also Use Business Cards in 2019

Written by: admin Date of published: . Posted in test

If you want to represent yourself or your company appropriately, there are many ways to do this today. Business cards are a really great way to do this. Would you like to pass on information or a contact option to customers quickly and easily? The business card is at your fingertips and contains all the important information you need to keep in touch. But what exactly makes a really good business card from an online print shop? After all, you want to represent your person or your company appropriately. Below we tell you what really makes a professional business card!

Quality is definitely important. Nowadays everyone can buy their own business card, but many people do not pay attention to the reasonable content and quality of their card. This is of course a big mistake, because if you present yourself to your customers in such a rash way, it is definitely bad for you and your company. Cheap business cards always look cheap.

What information should be on a business card?

“A lot does not always help a lot”, you have probably heard this saying before. This principle also applies to a business card. Even if you want to present yourself or your company sufficiently, you should make sure that you don’t overfill them with text. This inevitably leads to your card simply appearing confusing and uninteresting. Limit yourself to the most important information, such as name, company, telephone number; email address, internet address and one to two sentences about the offer or the services of your company or person. If you have an internet presence or a landing page, you can also use a QR code put on the map. This enables your customer to quickly get more information about you and your company. Before you order your business cards to be printed, you should check them several times. To be on the safe side, you can get another person to help you to rule out any errors. Nothing is worse than a well-designed, professional business card with misspellings. If your company or company contact details change, it is also extremely important that you print new ones with the updated data as soon as possible and do not distribute the old ones any further. Business cards with outdated, out-of-date data do not make a good impression.

What should your business card look like?

In addition to the content structure, the design is also an aspect that should not be underestimated in the design of your business card. It is of course important that color, font and also the font size fit your company perfectly; it is a good idea if you use the company color as a guide. However, creativity should not be neglected here. After all, you want YOUR business card to stand out from the crowd and create something very special through the well-considered use of colors, fonts and materials. Nevertheless, it is recommended to stick to common formats. Usually this is a simple credit card format. This ensures that your customers and business partners can easily stow away the business cards. When choosing the font size, make sure that it is not too small so that you can read the text properly. However, most people do not think of one thing when designing: the back! It is often left blank, although there are interesting things like your own logo, place a coupon or catchy slogan! The back is also ideal for the QR code for your website mentioned above!

Say goodbye to cheap business cards!

There are a number of ways to get your own business card on the Internet. But often the quality is simply not right. However, as you already know, this is especially important for your representative card. So if you’re unlucky and get involved with some cheap manufacturer, you won’t be able to present yourself and your company appropriately.

If you want excellent quality for your unique business cards, you should look for a reasonable manufacturer. Printpeppermint would be recommended here, for example, This Company is characterized by years of experience in the field of printing service. It is the largest provider on the market and offers excellent quality at fair prices. We would like to introduce some business card types, which are of course also available at printpeppermint.

PVC business cards

Another good option is the PVC variant, usually the size of a credit card. Here you can choose between white or transparent PVC. Advantage of this variant: It is hard-wearing and waterproof, so it will always look good even with “bad” treatment.

Multi-layer business card

A multi-layer business card definitely makes the most impression. As the name suggests, it consists of several layers, which create a unique feel. The middle layer makes it a real eye-catcher because it contains a color of your choice. You can easily choose the color core to match your company color.

Business cards always go!

So you see, business cards are still one of the most effective ways to represent yourself and your company. In 2019, too, they will continue to be an important part of the company’s and company’s presentation. It is important that you always attach importance to the design and especially the quality of your business card. Always inform yourself in advance about the offer of a provider and convince yourself of its quality by, for example, having a small number printed for testing. As soon as your design is complete, it meets your requirements and you have carefully checked it for possible errors, you can have a larger number printed. If you pay attention to our tips when creating your own map, nothing can go wrong.


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I’m Arslan Riaz founder of EyeT.org also expert’s writer and blogger, as knowing about animation and having more than 4 years of the incident. and I’m mainly focus on Blogging, Writing and searching unique techniques.

The post This is Why You Should Also Use Business Cards in 2019 appeared first on SiteProNews.

10 Issues Affecting Traffic Inflow to Your Ecommerce Website

Written by: admin Date of published: . Posted in test

Running successful ecommerce websites requires a lot of commitment, research, time, money, and many other things. You could, however, be doing all these and think you are doing everything the right way, but the number of visitors to your site say otherwise. Little traffic will only mean one thing.

There is something you are either leaving out or not doing it how it should be done. The big question is, what is the reason behind insufficient traffic to your ecommerce website? Lucky for you, you are in the right place. In this article, you are going to see some of the crucial issues you could be doing wrong and how to fix them.

Not investing in Google AdWords

As an entrepreneur, you should be aware by now that the most efficient way to bring in traffic in large numbers is by paying for it. Google AdWords is not that expensive, and even investors on a limited budget can easily afford it.

Google AdWords is a type of advertising method that brings in traffic to your ecommerce business. Your ecommerce site could be getting little traffic because you have not yet tried this type of advertising. Purchase Google AdWords packages and start getting more leads and customers.

Failure to grow lists

Building lists is a sure way to boost traffic to your online store. You should not only be limited to email lists. Ensure you have listings across different platforms where you can communicate effectively with prospects and customers. The listings could be on Facebook Messenger, WhatsApp broadcast lists, and of course, the email lists.

Some customers will visit your site and disappear forever if you do not follow them up. However, having them on your lists will mean that you will communicate with them another time, and this time around, they could be in a position to seal the deal. Of course, you will always want the list to expand, and this will only mean more traffic to the website.

Not practicing SEO techniques

If you are not always looking for ways to improve your store’s search engine optimization, then you will remain stuck with little traffic. Optimize your ecommerce website so that it appears close to the top of the results page in search engines and trigger more traffic.

You could look out for the keywords your competitors use to rank their online stores and then find your keywords. Getting the ideal keywords is not complicated as you can use tools such as SEO Chat or Google keyword planner.

Not reaching out to the target audience on social media

Once you have registered your online business in the UK, it is potent that you reach out to your target customers on social media. Facebook is a viable platform where you can advertise your ecommerce website. There are lots of people looking for what you are selling on your store on Facebook so don’t waste time. YouTube is also another profitable place to fish for prospects and customers. Failure to establish your presence in social media is one of the reasons you could be experiencing little traffic.

You do not make good use of influencers

Your ecommerce website will remain with little or no traffic at all if you are not making use of the social influencers. These are the people with a massive following on social media sites. They are responsible for the leads of some of the leading ecommerce websites on the internet currently.

Make sure you find and pitch the most popular and respected bloggers in your niche and let them bring in traffic to your website. Again you can always ensure that you have an efficient merchant service provider. Unreliable payment services will drive away return traffic, and the traffic to your site will reduce drastically.

You do not have a blog

This option does not seem lucrative, but it is among mistakes leading to little traffic to your ecommerce website. A blog is known to boost your traffic, more so if it relates to your business. When you have a blog that talks about say benefits or uses of the products you are selling, then chances are you will increase traffic to your site when you include links to where you can get that particular product.

You do not have a referral program

It is another major issue that contributes to the little traffic. Not having launched a referral program where anyone can refer customers to your business. Referrals from friends will bring in more traffic to your ecommerce website, so ensure you have a working referral plan.

Failure to submit guest blogs

The reason why your site’s traffic is not flowing at a growing rate is because you are not guest posting on other websites. Guest posting will bring in more traffic from the guest website. Never underestimate the power of guest posts to the rate of traffic influx it can bring.

Having a slow website

Check on the speed of your ecommerce website in loading pages. It could be a reason for the lagging traffic inflow. If your site is slow, then be sure you are losing almost half of your traffic every day. No one has all day to wait for a website to load for ages. Chances are once they the customers leave because of that, you will never have them again.

So check on your ecommerce website speed and determine if possibly it could be the reason why there is little traffic to your online store.

Poor product descriptions

That is another reason why prospects will not easily visit your online store. If your products are poorly described, and do not offer customers solutions; then, they will most likely pass your ecommerce website. Customers always want to see how a product will assist them and solve their problems. Poor quality images of the products will also send away potential customers.

Parting Shot

Those are the main issues that contribute to the little traffic to your company website. Make sure you check on them and establish ways to solve such issues lest you will find yourself on the liquidation process very soon. That will be after a series of losses year in year in for not doing the right things to revive and sustain your business.


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The 10 Best WordPress Plugins for Your Website in 2020

Written by: admin Date of published: . Posted in test

Are you planning to develop a blog website? You have to pay close attention to the plugins that you will be using. These tools have a crucial role to play on every WordPress website. Therefore, you have to make sure that you are getting the best WordPress Plugins. 

In fact, there is no way you will build a website minus plugins. You can use them to customize your website in the way that you want. Plugins also deliver a powerful and attractive website. 

The WordPress directories have thousands of plugins. Some of them are free while the others are paid. It can be confusing to choose some for your website. 

This article will cover the ten best WordPress plugins for your website. You can choose the ones that meet your needs best. 

1. Everest Forms 

This plugin is a dynamic WordPress form builder that you can use in making awesome donation forms, subscription forms, contact forms and many more. The plugin can help you make simple and elegant forms. 

The builder comes with drag and drop ajax fields, multiple column support, unlimited forms, and is 100 percent responsive etc. 

It is translation ready and has smart tags, editable email settings, and a CSV exporter for entries. The plugin also has a redirect option after submission, an editable form validation message, and multiple email notifications. 

2. Yoast SEO

Yoast SEO has millions of users because it is one of the best WordPress Plugins. If you have a blog, it is crucial to customize it in a way that will boost its search ranking. Yost SEO can help you achieve a good ranking position. 

Yoast SEO provides a long list of amazing features to help you customize your website in an elegant manner. Yoast SEO has well-detailed documentation. It guides users step by step through the process of optimizing their content for search engines. 

It has great tools for the creation of SEO-friendly text. It also has automatic internal linking suggestions. Yoast SEO is a plugin you should not overlook if you have a WordPress website. 

3. WP Social Sharing 

WP Social Sharing is an interesting plugin that offers many benefits for your blog website. The social share option has an important role to play for any blog website. The reason is that it helps boost traffic to your blog. 

With this plugin, you can add very responsive and attractive social share buttons to your website. The social icons that this plugin create are simple and light-weight. 

You can integrate it with the various social sharing platforms such as Pinterest, Xing, Twitter, Reddit, LinkedIn, and Facebook. It is 100 percent mobile responsive and offers short codes that are integrated with any theme. 

4. W3 Total Cache 

 W3 Total Cache is a crucial plugin for your website’s SEO and helps enhance  the performance of your website. 

After completely configuring this plugin on your website, it will automatically improve the overall performance of your website by up to ten times. It generally enhances site performance and conversion rate which directly affects your search ranking on Google. 

The plugin has various security features, is mobile responsive, and compatible with shared hosting. It has an extension framework for extensibility or customization.

5. Contact Form 7

Everyone knows how important contact pages are on a website. Contact pages provide the information that visitors need to contact you. You have to make sure that they are powerful and attractive. 

Contact Form 7 is among the best contact form plugins that are available for a WordPress website. The good news about this plugin is that it is easy to install and use. Even a beginner can use it without any problem. 

The plugin gives you multiple options for customizing your contact page in a way that is quite beautiful. It offers multiple contact forms and has spam prevention. It is translation ready, easy to use, and can be customized to your unique needs.

6. Akismet

Akismet is the another tool on our list of the best WordPress plugins. It’s especially designed for your contact page and comment page section. 

The plugin is responsible for maintaining and checking the comment section against a global spam database and prevents the publication of malicious or spam content on your website. 

With over five million active installations Akismet is very popular. It automatically checks and filters spam comments and also provides contact and comment history.

7. Disqus 

Disqus is the best WordPress plugin for managing all comments quickly and efficiently and can be used to increase traffic because it has millions of trusted publishers. 

You can setup and install the plugin easily within a few minute. The plugin will export comments to WordPress. It is compatible with XML hence you can migrate or backup to another system. 

It can engage users for an extended period of time and can help with your site SEO customization. It also has a monetization option to help you grow your revenue and is highly mobile responsive. 

8. Modula 

The Modula WordPress plugin is user-friendly and easy to use. It allows users to create lightboxes and elegant galleries, custom grids, masonry grids, and much more with just a few clicks. 

Modula also shines in the premium version with so many advanced features. It helps in making your website more attractive and powerful. 

The plugin gives you a responsive and unique gallery, allowing you to resize your gallery images and choose the right image. 

9. Editorial Calendar 

With a busy schedule, it’s easy to forget posts you put on hold a few days ago. If you are in such a situation, editorial calendar is the best WordPress plugin to bail you out. It reminds you of your publication dates to keep you on track. 

After publishing a post, you can edit, drag, and drop them. It also gives you the status of your posts. It is among the best WordPress plugins that you need, if you own a blog website. 

10. HappyForms 

The HappyForms Plugin allows you to easily respond to conversations with your website visitors.  It  has user-friendly features and even a beginners can operate it without any trouble. 

The plugin has a free drag and drop form builder that you can use to create an amazing contact form. It can also create a survey form, quote form, feedback form, and lead generation form. 

It can create multiple forms with a single click and also provides a configuration message upon submission. These features make it one of the best WordPress plugins for website owners. 

Conclusion 

The plugins mentioned above are the best for WordPress website owners. These tools will help your website with speed optimization, SEO customization, and improved security. Having these plugins will enhance the overall user experience for your website.


avatar

Mashum Mollah is an entrepreneur, founder and CEO at BloggerOutreach.io, a blogger outreach platform.

The post The 10 Best WordPress Plugins for Your Website in 2020 appeared first on SiteProNews.

The 10 Best WordPress Plugins for Your Website in 2020

Written by: admin Date of published: . Posted in test

Are you planning to develop a blog website? You have to pay close attention to the plugins that you will be using. These tools have a crucial role to play on every WordPress website. Therefore, you have to make sure that you are getting the best WordPress Plugins. 

In fact, there is no way you will build a website minus plugins. You can use them to customize your website in the way that you want. Plugins also deliver a powerful and attractive website. 

The WordPress directories have thousands of plugins. Some of them are free while the others are paid. It can be confusing to choose some for your website. 

This article will cover the ten best WordPress plugins for your website. You can choose the ones that meet your needs best. 

1. Everest Forms 

This plugin is a dynamic WordPress form builder that you can use in making awesome donation forms, subscription forms, contact forms and many more. The plugin can help you make simple and elegant forms. 

The builder comes with drag and drop ajax fields, multiple column support, unlimited forms, and is 100 percent responsive etc. 

It is translation ready and has smart tags, editable email settings, and a CSV exporter for entries. The plugin also has a redirect option after submission, an editable form validation message, and multiple email notifications. 

2. Yoast SEO

Yoast SEO has millions of users because it is one of the best WordPress Plugins. If you have a blog, it is crucial to customize it in a way that will boost its search ranking. Yost SEO can help you achieve a good ranking position. 

Yoast SEO provides a long list of amazing features to help you customize your website in an elegant manner. Yoast SEO has well-detailed documentation. It guides users step by step through the process of optimizing their content for search engines. 

It has great tools for the creation of SEO-friendly text. It also has automatic internal linking suggestions. Yoast SEO is a plugin you should not overlook if you have a WordPress website. 

3. WP Social Sharing 

WP Social Sharing is an interesting plugin that offers many benefits for your blog website. The social share option has an important role to play for any blog website. The reason is that it helps boost traffic to your blog. 

With this plugin, you can add very responsive and attractive social share buttons to your website. The social icons that this plugin create are simple and light-weight. 

You can integrate it with the various social sharing platforms such as Pinterest, Xing, Twitter, Reddit, LinkedIn, and Facebook. It is 100 percent mobile responsive and offers short codes that are integrated with any theme. 

4. W3 Total Cache 

 W3 Total Cache is a crucial plugin for your website’s SEO and helps enhance  the performance of your website. 

After completely configuring this plugin on your website, it will automatically improve the overall performance of your website by up to ten times. It generally enhances site performance and conversion rate which directly affects your search ranking on Google. 

The plugin has various security features, is mobile responsive, and compatible with shared hosting. It has an extension framework for extensibility or customization.

5. Contact Form 7

Everyone knows how important contact pages are on a website. Contact pages provide the information that visitors need to contact you. You have to make sure that they are powerful and attractive. 

Contact Form 7 is among the best contact form plugins that are available for a WordPress website. The good news about this plugin is that it is easy to install and use. Even a beginner can use it without any problem. 

The plugin gives you multiple options for customizing your contact page in a way that is quite beautiful. It offers multiple contact forms and has spam prevention. It is translation ready, easy to use, and can be customized to your unique needs.

6. Akismet

Akismet is the another tool on our list of the best WordPress plugins. It’s especially designed for your contact page and comment page section. 

The plugin is responsible for maintaining and checking the comment section against a global spam database and prevents the publication of malicious or spam content on your website. 

With over five million active installations Akismet is very popular. It automatically checks and filters spam comments and also provides contact and comment history.

7. Disqus 

Disqus is the best WordPress plugin for managing all comments quickly and efficiently and can be used to increase traffic because it has millions of trusted publishers. 

You can setup and install the plugin easily within a few minute. The plugin will export comments to WordPress. It is compatible with XML hence you can migrate or backup to another system. 

It can engage users for an extended period of time and can help with your site SEO customization. It also has a monetization option to help you grow your revenue and is highly mobile responsive. 

8. Modula 

The Modula WordPress plugin is user-friendly and easy to use. It allows users to create lightboxes and elegant galleries, custom grids, masonry grids, and much more with just a few clicks. 

Modula also shines in the premium version with so many advanced features. It helps in making your website more attractive and powerful. 

The plugin gives you a responsive and unique gallery, allowing you to resize your gallery images and choose the right image. 

9. Editorial Calendar 

With a busy schedule, it’s easy to forget posts you put on hold a few days ago. If you are in such a situation, editorial calendar is the best WordPress plugin to bail you out. It reminds you of your publication dates to keep you on track. 

After publishing a post, you can edit, drag, and drop them. It also gives you the status of your posts. It is among the best WordPress plugins that you need, if you own a blog website. 

10. HappyForms 

The HappyForms Plugin allows you to easily respond to conversations with your website visitors.  It  has user-friendly features and even a beginners can operate it without any trouble. 

The plugin has a free drag and drop form builder that you can use to create an amazing contact form. It can also create a survey form, quote form, feedback form, and lead generation form. 

It can create multiple forms with a single click and also provides a configuration message upon submission. These features make it one of the best WordPress plugins for website owners. 

Conclusion 

The plugins mentioned above are the best for WordPress website owners. These tools will help your website with speed optimization, SEO customization, and improved security. Having these plugins will enhance the overall user experience for your website.


avatar

Mashum Mollah is an entrepreneur, founder and CEO at BloggerOutreach.io, a blogger outreach platform.

The post The 10 Best WordPress Plugins for Your Website in 2020 appeared first on SiteProNews.

New Rogue Cryptomining Techniques and Cases

Written by: admin Date of published: . Posted in test

It’s common knowledge that new cryptocurrency units come into existence through mining, a process of complex computation relying on CPU or GPU power. Unfortunately, this routine isn’t always done in an ethical way. Cybercriminals have masterminded numerous techniques to parasitize other people’s PCs and servers for generating coins surreptitiously.

The boom of rogue cryptomining (or cryptojacking) at the expense of unsuspecting users’ machines co-occurred with Bitcoin price reaching its peak in late 2017. Although the subsequent dramatic decline in its value brought many of these malicious campaigns to a halt, the predictions of the epidemic’s prompt end were premature.

New waves of cryptojacking have surfaced since the prices of popular cryptocurrencies started to gradually climb back up in 2019. To top it off, crooks are now utilizing novel techniques to masquerade their malware and monetize it. Their overhauled repertoire ranges from infecting airports and Docker hosts – to distributing booby-trapped WAV audio files and fake CMS plugins targeting different operating systems. Below are a few recent incidents that gave security analysts a heads-up.

Stealth Monero miner detected in an international airport’s systems

In mid-October 2019, researchers from security firm Cyberbit made an unsettling discovery when deploying their Endpoint Detection and Response solution in one of the European international airports. They found that more than half of the airport’s workstations were contaminated with a malicious variant of the XMRig Monero mining program. The infection had slipped below the radar of the antivirus tool running on the facility’s machines, but the behavioral analytics module built into the new protection software was able to identify the anomalous activity.

Although this malware lineage has been around for over a year, the experts realized they were dealing with its offshoot that underwent a number of tweaks to evade detection by traditional AV applications. Another new feature of the miner is that it uses PAExec, a tool based on Microsoft’s better-known PSExec service that allows threat actors to execute arbitrary processes on hosts remotely. The malicious operators leveraged this utility to gain a foothold within the network and run the harmful app with maximum privileges.

The malefactors also took advantage of the so-called Reflective DLL Injection technique to ensure fileless execution of the offending code, which means it runs entirely in memory and isn’t deposited onto the hard drives. This adds another layer of obfuscation to the attack. The original payload most likely arrived with a phishing email or drive-by download. The good news is that the malware impact was restricted to abusing the hosts’ CPU capacities to mine cryptocurrency and wasn’t aimed at disrupting the normal operation of the unnamed airport.

Unique cryptojacking worm targeting Docker hosts

For the record, Docker is a virtualization service used for hosting software and data in isolated repositories called containers. These frameworks are run by a single-engine and can have different configurations and structures while, technically, constituting the same software ecosystem.

Palo Alto Networks’ Unit 42 analysts recently came across an attack vector used to inject a cryptominer into thousands of vulnerable Docker containers. 

This exploitation technique stands out from the crowd because the offending code dubbed Graboid has worm characteristics, which is a new thing in this segment of cybercrime.

The operators of this campaign identify unsecured Docker hosts by running a scan with Shodan or a similar search engine. Having accessed a target, they install and execute a malware-riddled Docker image. This entity mines for Monero cryptocurrency and reaches out to its Command & Control server once in a while to retrieve an updated list of other unprotected Docker services. The malware randomly selects the next victim and spreads itself to the new target via the Docker client utility that supports communication with other hosts.

Graboid behaves in a somewhat haphazard way. It pauses its cryptomining job on some compromised hosts while starting it on others. Therefore, each miner is up and running about 65% of the time, and the mining session lasts four minutes on average. This inconsistency allows malicious actors to hide the attack in plain sight. Another thing thwarting detection is that traditional security software doesn’t check for sketchy activity inside Docker containers.

Audio files carrying a cryptomining payload

Researchers at cybersecurity firm BlackBerry Cylance unearthed a highly evasive method of delivering cryptomining malware in October 2019. It uses benign-looking WAV files to spread a Monero miner without conspicuously raising any red flags.

The wicked architects of this campaign have found a way to pollute the data structure of regular audio tracks with the toxic payload. A victim may not notice any issues with the sound quality at all. Meanwhile, the embedded loader element decodes and launches a PE (Portable Executable) file in the background.

The resulting code is a variant of the XMRig Monero miner that siphons off the host’s CPU power. In many cases, the second-stage payload is a combo of the miner and penetration testing code called Metasploit. The latter can be used to access the compromised system remotely by establishing a reverse shell. Another serious concern is that such a mechanism of concealing harmful code inside any file format complicates detection as the underlying code manifests itself in memory only.

Trojanized WordPress plugin mining coins

Phony website plugins are nothing new. They are increasingly used for backdoor access to a compromised server, and in some cases, their purpose is to encrypt the materials on a site and hold them for ransom. Experts from Sucuri, a company providing website protection and monitoring services, have recently stumbled upon an all-new use case. They discovered a fake WordPress plugin that promotes a cryptominer codenamed Multios.

The malicious plugin is a copycat of “wpframework,” a WordPress component that hasn’t been updated for eight years. Although the original entity appears to be obsolete now in 2019, it is still being run on hundreds of sites based on the CMS in question. Therefore, numerous webmasters run the risk of unwittingly downloading the wrong variant of the plugin.

The perpetrators have added harmful functionality to the prototype, turning it into an instrument for unauthorized access to the admin dashboard. It additionally launches a Linux binary that sets cryptomining activity in motion. In light of this ongoing stratagem, the researchers recommend that WordPress site owners inspect their third-party plugins for suspicious activity.

Conclusion

Rogue cryptomining isn’t over. The cases above demonstrate that cybercriminals are evidently trying to think outside the box to get around the growingly effective detection techniques. The primary focus is on obfuscation of the malicious activity through the randomness of the mining process, fileless execution of the malware, and by masquerading the payloads as legit files.

Regardless of the tactics, all of these attacks share the same telltale sign of exploitation: sluggish system performance due to the high consumption of the processing power. This symptom continues to be the main giveaway, and therefore users should keep tabs on their CPU usage to identify the compromise at its early stage and stop it in its tracks.


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David Balaban is a computer security researcher with over 15 years of experience in malware analysis and antivirus software evaluation. David runs the Privacy-PC.com project which presents expert opinions on contemporary information security matters, including social engineering, penetration testing, threat intelligence, online privacy, and white hat hacking. As part of his work at Privacy-PC, Mr. Balaban has interviewed such security celebrities as Dave Kennedy, Jay Jacobs and Robert David Steele to get firsthand perspectives on hot InfoSec issues. David has a strong malware troubleshooting background, with the recent focus on ransomware countermeasures.

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