Twitter Bans Adult Content on Vine Video Sharing App

Written by: admin Date of published: . Posted in Latest News, Social Media News, test

Twitter is tackling its porn problem on Vine.

The social network is banning searches for adult content on its new six-second video sharing app and is deleting users who have posted porn or other explicit content.

The move comes after a “human error” resulted in a sex clip being featured on its homepage Jan. 28 as an ‘Editor’s Pick.’

“A human error resulted in a video with adult content becoming one of the videos in editor’s picks, and upon realizing this mistake we removed the video immediately,” Twitter said in a statement issued to media outlets. “We apologize to our users for the error.”

Twitter launched the mobile service last week and the amateur porn industry quickly took advantage of an opportunity to offer short, suggestive snippets inappropriate for younger viewers.

Posters were tagging their clips with hashtags such as ‘#sex’ and ‘#porn’ to name some of the less suggestive titles.

Until this week, many explicit videos were simply being preceded by a warning message that a viewer had to click through before the video could be viewed.

But the ‘Editor’s Pick’ error caused such a user backlash — many threatened to stop using the app — Twitter has begun its purge of users like NSFWVine, the creator of the pornographic clip that appeared on the homepage.

Although the NSFWVine account seemed to be blocked from Vine Jan. 29, according to The Guardian, the user behind the account denied being blocked. The individual told The Guardian there is a viewership for X-rated content and it is up to Twitter to properly filter the content so only adult porn enthusiasts can access the clips.

Vine is still available for free from the App Store, although Apple removed it from its featured section. Apple has also rated Vine as suitable only for those 12 or older due to infrequent/mild sexual content or nudity and infrequent/mild mature/suggestive themes.

Vine was acquired by Twitter before its official launch for an undisclosed sum. The app is available on iPhone and iPod touch, and eventually will roll out on other platforms.

Vine is also available for use by those without Twitter accounts.

 

Post from: SiteProNews: Webmaster News & Resources

Twitter Bans Adult Content on Vine Video Sharing App

Technology News Briefs — Jan. 29, 2013

Written by: admin Date of published: . Posted in Google News, Latest News, Social Media News, test

U.S. Leads in Requests for Users’ Twitter Info

The United States, it seems, is the leader when it comes to requesting user information from technology and social media sites.

According to Twitter’s transparency report, released Jan. 28, 81 percent of all information requests came from U.S. agencies.

Google, which released its report Jan. 25, also had the majority of requests from American government agencies and courts.

Twitter received user information requests from 30 different governments in 2012. During the second half of the year, it received inquiries from 23 countries with an increase of 160 requests over the first half.

The U.S. far surpassed all other countries making 815 user information requests about 1,145 Twitter user accounts last year. In second place was Japan with 62 requests about 75 accounts.

Twitter complied with 69 percent of requests from U.S. agencies, giving  “some or all information” requested.  Sixty percent of the requests were subpoenas, 19 percent were search warrants and 11 percent were court orders.

WhatsApp Breaches International Privacy Laws

Cross-platform app WhatsApp breached international privacy laws because users must consent to the use of their address book for the app to work properly, according to a ruling by Canadian and Dutch data protection authorities.

The Office of the Privacy Commissioner of Canada and the Dutch Data Protection Authority released their findings Jan. 28 from a collaborative investigation into the handling of personal information by the California-based mobile app developer.

“The investigation revealed that users of WhatsApp — apart from iPhone users who have iOS 6 software — do not have a choice to use the app without granting access to their entire address book. The address book contains phone numbers of both users and non-users,” Dutch Data Protection Authority chairman Jacob Johnstamm said in a statement.

The two agencies said WhatsApp relies on users’ phone numbers to “populate” the instant messenger’s contacts list. The phone numbers are transmitted to WhatsApp to “assist in the identification of other WhatsApp users” but, instead of deleting the phone number of non-users, WhatsApp saves the numbers in an unreadable hash form.

This contravenes both Canadian and Dutch privacy law, which maintains personal data can be retained only as long as is required for the fulfillment of a particular service.

“Our investigation has led to WhatsApp making and committing to make further changes in order to better protect users’ personal information,” Canadian Privacy Commissioner Jennifer Stoddart said in the joint statement.

Apple Likely to Release 128GB iPad

Apple is getting set to launch a 128 GB version of its iPad, sources have told 9to5Mac.

The gadget would be a new SKU for the current fourth-generation iPad with Retina display line, the site reports.

The WiFi-only model iPad would sell for $799 while the cellular-compatible device would retail for $929.

According to the site, the fourth-generation iPad — not a new design — will be offered in black or white.

“It is a more premium SKU that will join the current line of 16GB, 32GB, and 64GB fourth-generation iPads,” the site says.

 

 

Post from: SiteProNews: Webmaster News & Resources

Technology News Briefs — Jan. 29, 2013

Google Takes Another Bite Out of SEO: First Links and Now Keywords

Written by: admin Date of published: . Posted in Google News, Latest News, SEO News, Social Media News, test

For search engine marketers — and the companies who depend on them — things just got a little tougher. SEO companies, most still reeling from the impact of Google’s Panda and Penguin updates, aren’t going to like what the CEO of LinkSmart reported in Forbes on Jan. 22.

It’s not just links that are taking a hit from Google — now keywords are in trouble too, according to Pete Sheinbaum, who was the CEO of Daily Candy before taking the helm at LinkSmart. Google put an end to the easy acquisition of links, which for more than a decade had been essential to search engine rankings.

Links remain important, but their overall value has diminished. Worse for SEO specialists, quality links have to be earned. Google stripped sites of many links they deemed forced, purchased or otherwise tainted and now makes it harder for sites to gain links. Content marketing and social media marketing are usurping SEO’s dominance in link-building as Google now rates links based on perceived value — a link from an article published in a high-authority magazine or shared on Twitter — gets more Google love than links from ezines and directories.

Google Shields Search Results Data

And now, Sheinbaum says in Forbes, keywords are also losing their importance in marketing.

Google isn’t discounting keywords as it did links. But it’s making it harder for websites and advertisers to know what keywords drive traffic. Google is keeping much of that information to itself and may become increasingly stingy about releasing it in the future, Sheinbaum says.

If, for example, your marketing strategy revolves around keywords such as “how to make money online,” you may be paying a search engine company to put those keywords in anchor text and spending money on pay-per-click advertising based on the phrase “how to make money online.”

Google is not stopping you from spending money this way, but the company is making it harder to track results. You may not know if someone visited your site because of the keywords or because of some random reason.

What happened? Google used to freely pass along reports about keywords. But for any site that uses Google analytics — and about 57 percent do, according to study by Optify — Google keeps this information private. This is good for Google — it acquires information for its own advertising purposes — but bad for other companies who sell advertising based on traffic and keywords.

This means that marketers and advertisers are going to have a harder time analyzing traffic on their websites — and justifying their rates to website owners. Owners who want to get the most out of their marketing dollars — and SEO companies who want to keep earning their fees — will have to look beyond raw data and try to look deeper into the meaning of traffic rises and dips.

If traffic rises on a Tuesday, falls two days later and picks up five days after that, simple data will no longer provide the reason. It will be necessary to examine what changed on Tuesday — content was published on a high-authority site or a new ad campaign launch — what happened in the four days of slower traffic and on the fifth when traffic picked up.

New Strategies Needed

Todd Mumford , CEO of SEO Visions, says the information in the Forbes article should not alarm search engine specialists. For one thing, he says, Google started shielding keyword information months ago and savvy online marketers and company owners are already employing new strategies to test the strength of campaigns.

Mumford, interviewed for this article, cited three key ways to analyze traffic data despite Google’s attempts to keep the information to itself:

1. Google Webmaster Tools

These tools allow website owners to see statistics on daily average traffic, prominent search queries, ranking position and other statistics.

These tools do not, however, always provide accurate results. Google webmaster tools reports, for example that DavidAndersonWealth.com ranks at position 81 in the US, but it has rested in position 33 to 38 for several weeks.

2. Site Search

This tool helps owners and markets understand keywords relevant to a customer buy cycle — you can find out what keywords customers click on (or ignore) when they’re on your site and adjust accordingly. Mumford says websites can synchronize site search with Google to help synch up their data with Google’s.

3. Site Surveys

Mumford says site surveys can be a very effective way to collect data provided your website has a decent amount of daily traffic. Such surveys can be more valuable than Google analytics, he says, because they do a better job of capturing user intent. Questions, ratings and comments on your site tell you more about your customers — and how to market to them — than the keywords they click on.

When you understand your customers, you can match keywords to their intent without Google’s help. If, for example, your site visitors click more frequently on words such as “lose weight now” than “get healthy,” you can build your content and marketing accordingly.

Bottom Line

Traffic analysis requires more nuance — and more guessing — and companies may make more missteps than they’re used to until their tracking skills become better refined.

Google is growing up and forcing website owners and online marketers to grow up, too.


David Anderson is an entrepreneur, business guru, mentor and author. Based on 30+ years of experience from the UK, USA Europe and Canada, David and his team have shared their “secret sauce” that has worked time and time again and helped “ordinary people achieve extraordinary things”. Visit David Anderson Wealth.

Post from: SiteProNews: Webmaster News & Resources

Google Takes Another Bite Out of SEO: First Links and Now Keywords

2012 Search Marketer Survey Results: The Rules Have Changed

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, SEO News, Social Media News, test

Ever wonder how much dough those search marketers are raking in? Yeah, me too. Professionals who carry the title tend to keep pretty hush-hush about their earnings, but an agency called SEMPO manages to dig up the goods each and every year.

SEMPO is a worldwide not-for-profit agency that represents search and digital marketing professionals. SEMPO has teamed up with ClickZ to present the 2013 survey, and if you’re in the industry, you can access the questionnaire here. SEMPO has conducted this study for many years but, in 2012, the findings shifted to reflect the dramatic changes in the search landscape that went down during the year.

What It’s All About

SEMPO’s questionnaire is a yearly study of the entire search and digital marketing industry, and this year will contribute to almost a decade’s worth of data. The survey seeks to measure the current income level of those working in the industry, and it takes factors such as location, job duties, and level of expertise into consideration.

According to Search Engine Land, SEMPO attempts to mine information about SEO and SEM jobs that span from new hires to chief execs. Researchers also hope to discover how salaries vary based upon the global markets professionals serve. The survey asks questions about bonuses and other perks, SEM budget amounts, and other aspects of each participant’s role in his or her agency.

The more search marketers who participate, the better — a large number of participants will yield results that are far more accurate. In turn, this will help us all learn more about the search marketing industry as a whole.

SEMPO’s 2012 Findings

SEMPO issued a press release announcing the findings of its 2012 survey in September of last year. The release reported key findings of the study, including tactical use of social media, higher amounts spent on paid search activities, and an increased emphasis on reputation and branding.

The 2012 report managed to survey more than 900 different search marketing agencies spanning the globe. Thirty-six different countries were represented in the 2012 data set, and it included information about quite a few different areas of the industry.

Here’s the skinny: the 2012 survey found, despite the unstable global economy, the search industry was coming up roses. It proved to be surprisingly stable even though there was such major upheaval in the search environment during 2012. According to the press release, new tools and platforms played a role in the stability and, although professionals reported some of the same goals as they had in years past, some survey answers highlighted unanticipated new trends in the industry.

The Game Has Officially Changed

Two findings from the survey that I found particularly relevant for SiteProNews readers included the following, pulled straight from SEMPO’s official press release in 2012:

• Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from five percent in 2011 to more than 11 percent in this year’s survey.

• As with SEO, agencies evaluating their clients’ goals for paid search noted a significant rise in seeing brand/reputation as their top objective. This appears to have come largely at the expense of “generating leads” that, nonetheless, remains the top goal. The researchers surmise that for some organizations, especially those with sophisticated attribution methods in place, using pay-per-click (PPC) as an “assisting” channel that builds and supports brand terms and ideas has a greater cumulative effect on lead generation than campaigns designed for immediate returns.

This data is extremely telling if you stop to think about what went down last year that led to the findings above. Google’s onslaught of rockin’ new algos and updates forever changed the way search marketers operate and the game is now on a completely different playing field.

Take the first bullet point, for example: The responses of the survey pointed to a decline in the “blunt objective” of driving traffic. That was the singular focus of search marketers in previous years, but as the press release noted, that zinger wasn’t even the most interesting aspect of the discovery. The biggie was the number of search marketing firms that cited brand/reputation as a goal more than doubled.

Takeaway: It’s all about creating a unified presence on the Web if you want to get anywhere. Gone are the days of fly-by-night websites raking in the traffic with nothing but killer keyword sets and link-blasting software — and the algos are only getting more sophisticated. Now, it’s not about the tools you use or the data you mine — it’s about who you are as a brand.

The second bullet point above is even more curious. It notes that agencies representing paid search advertisers also cited brand/reputation as a top goal in the study. Companies are using PPC as a stepping-stone toward the goal of unified branding across the Net for their clients instead of as an isolated lead-generation tool. This is huge. These findings mean all the chatter we’ve heard in the search community over the past year indeed holds true — to make it online, you must become a brand.

Daunting… intimidating? I know, I know. I’m right there with you. But if you step back for a minute and ponder all this info, it sort of makes sense. If you brand a website, get active on your branded Twitter account and Facebook page and you begin connecting with others in your niche across the Web, a funny thing will happen — people will begin to recognize you and traffic will flow to your site through virtual word-of-mouth.

Google may have initiated the changes that started the domino effect leading to this new emphasis on brand management, but complying with Big G will produce a rather ironic result. By doing Google’s bidding, you’re essentially freeing yourself from its clutches — traffic will begin to recognize your brand and begin to find you… without the help of a search engine.

Take that, Googlebot.


Nell Terry is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the Net. Find out more about Nell by visiting her online portfolio at Content by Nell.

Post from: SiteProNews: Webmaster News & Resources

2012 Search Marketer Survey Results: The Rules Have Changed

How Can Businesses Take Advantage of the New Video Ads Feature on FB?

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, Social Media News, test

Facebook will unveil a new video-ad product this year as its largest attempt to date to attract big ad dollars from TV advertisers. Video advertisers will have the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook, as well as on mobile phones and tablets.

On the desktop version of Facebook, the video ads are expected to grab a user’s attention by expanding out of the news feed into webpage real estate. They are also working on a way to ensure the video ads stand out on mobile apps.

Advertisers will be able to show their video ads to desktop users of Facebook, but Facebook has been highlighting the mobile versions of the product in meetings with ad agencies, demonstrating the product on both tablets and mobile phones. With Facebook’s scale, advertisers could target demographics as they do on TV as well as use the gross ratings point currency they use for TV.

At the top of the list of concerns is the autoplay function, which is often viewed as intrusive and sometimes as a source of fraud in the video-ad market, when autoplay ads count toward a view even if someone isn’t watching them. Additionally, there is concern that Facebook visitors will quickly become tired of ads from advertisers with which they or their friends have no relationship, even if advertisers tailor the ads based on information in a person’s profile.

With one billion users, Facebook has become an increasingly useful tool for brands and its use is crucial to have a strong social presence.

Whether your brand is fully established or just starting out, launching a marketing campaign can seem a bit daunting, but it doesn’t have to be a timely or expensive process. There are several small, simple things you can do for your brand on Facebook.

Below are a few tips on how businesses can take advantage of the new video ads feature on Facebook.

1. Application-publishing platforms

For small- and medium-sized businesses, social media budgets are nowhere close to those of global brands, which can afford multiple custom applications and promotions on Facebook. However, large budgets aren’t required to launch a lot of the basic applications seen on Facebook.

Services such as North Social and Pagemodo provide the kinds of applications that most businesses need. Also, most of these services provide a “freemium” model that offers some applications for free.

Keep in mind that you won’t get a customized app, but you can manage the content and visuals within pre-developed apps that are available. This may be a good first step into the Facebook world if your budget is a main concern.

2. Insights

If you have to provide a report of Facebook metrics to your boss or client, the best time-saving tip is to export the Facebook Insights data to an Excel spreadsheet. You can see which status updates performed best, if your audience responds well to video and get a sense of what’s driving your ‘likes.’

Click the ‘export data’ button. In the pop-up that appears, select the data type and date range.

Once you’ve done this and downloaded the file, open it in Excel and apply a filter by going to the data tab and clicking on ‘filter.’ Once this filter is selected, you can quickly filter any key metrics in ascending or descending order, which is a very powerful trick when analyzing your Facebook marketing and engagement efforts.

3. Local content

Nobody wants to visit a Facebook page with an enticing offer, only to learn that it’s not available in his or her region. Nor do they want to land on a brand page where all the content is in another language.
Allow users to recognize that you are connected with their location by providing details and assets specific to where they are.

When you have to target languages, Facebook allows you to make status updates for users with certain language settings. So, Facebook users who have French or Spanish as their default language on the site will only see your content that is in their native tongue.

4. Facebook Ads

Buying Facebook ads is a wise, cost-effective solution that can help increase your brand’s visibility throughout the Facebook platform. Most people don’t realize how easy they are to set up or that you can buy in with a small ad spend.

Facebook’s ‘like’ ads provide users the opportunity to ‘like’ your fan page from any page they are on. These ads are relevant because they keep users engaged and informed with the latest in your marketing campaign.

5. Promotions and changes

Consumers seek out special offers, and retailers will offer an abundance of limited-time discounts, free shipping, door-busters, and ‘act now’ events during the season. Though time-sensitive promotions are great tactics for motivating customers, they also put added pressure on brands. Communications, regardless of channel, must be timely.

6. Interactivity

Interactive call-to-action buttons are critical to drive the performance of any offer type presented within video ads. In the absence of interactivity, a next-best approach is adding a promotion code, or even a QR code that can be scanned with mobile devices.

7. Convenience

Forty percent of the top 50 Internet retailers offer “buy online, pick up in-store” programs. “Pick up at a store near you” is convenient year-round, but even more so during the holidays, when shipping delays and out-of-stock notices are most common. Promote this option in your video ads.

Smart video advertising will help your online business target and engage holiday shoppers through relevant messaging that enhances the customer experience. An engaging video ad will attract more site visitors and drive sales. Keep these tips in mind when developing a campaign for the new video ads feature on Facebook.


Yo Noguchi is an experienced freelancer, guest blogger, and frequent contributor to a blog hosted by Benchmark E-mail, one of the world’s global provider of event marketing services.

Post from: SiteProNews: Webmaster News & Resources

How Can Businesses Take Advantage of the New Video Ads Feature on FB?

14 Free Social Media Marketing Tools Every Marketer Must Know About

Written by: admin Date of published: . Posted in Blogging News, Google News, Latest News, Social Media News, test

Social media marketing is now widely used to promote products and services on an online platform. More and more businesses, companies and brands are turning to social networking platforms when promoting new products, rebranding or expanding operations, or to simply have more visibility in a virtual environment.

Social media marketing is mostly conducted on the more popular platforms such as Facebook, Twitter and YouTube. Sometimes, managing so many social networking accounts can be daunting and confusing, prompting the need for effective tools that can ease the burden of sifting through mountains of comments, questions and inquiries. Fortunately, there are hundreds of free social media marketing tools at your disposal. The disadvantage of this wide variety however, is the difficulty in finding the ones that will serve your needs effectively. To know which tools to look out for, here’s a list of tools created specifically for essential functions like providing analytics, scheduling posts and filtering through content.

Account Management

Buffer allows you to access and manage your Facebook, Twitter and LinkedIn accounts from a single dashboard. You can even schedule your posts for the three social networking platforms so that you can maintain seamlessness throughout your updates.

Commun.It. This tool helps you manage your Twitter account by making it easy for you to track your most active followers, answer questions sent by other Twitter users and to sift through direct messages or mentions that may need your attention. It gives you reports of your Twitter activities – including information on users that unfollowed you.

HootSuite. This easy-to-use tool has a straightforward dashboard where you can simultaneously see and manage your social networking accounts on Twitter and Facebook.

Content Curation

Scoop.it. This tool makes it easy for you to save website content such as articles and images for sharing on your social networking accounts. After installing Scoop.it, you can easily save content URLs for sharing. You can also integrate this tool with HootSuite.

Storify. Like Scoop.it, you will be able to save online articles for future posting. As you scour for new content on the Internet, Storify allows you to organize your finds according to its topic.

Google Reader. This tool is an RSS feed reader that regularly checks for new content on your favorite news sites and blogs. You can customize the notifications that you will receive so that you can be instantly updated of new web content that you can share with your network.

Topsy. If you want to know the latest trends and topics about your industry, related products and competitors, Topsy is a useful tool for that purpose. This will help you stay up-to-date with the latest news and happenings that can affect your brand.

Analytics

CrowdBooster is a powerful tool that tells you essential metrics that will give you an insight on when the most ideal posting times are, the Klout scores of your Twitter followers and your top and most popular posts on Facebook. For all the information that CrowdBooster provides, it’s understandable that they offer their services for a price.

Facebook Insights. This tool will help you track the growth of your Facebook page and the impact of your posts. The analytics that this tool provides can help you gain a better understanding of your fans and the areas of your campaign that need improvement.

Klout. This free social media marketing tool gives influencer scores using social media activity and interactions as its basis. There are 400 variables measuring one’s Klout score. It also gives insights on which areas in your campaign need improvement and which activities provide the strongest influence for your brand.

HowSociable. Much like Klout, HowSociable provides you with a magnitude score based on your social media activities. Your score will determine whether you have a strong enough online presence and whether your brand is reaching your target audience.

Engag.io. Aside from a social media accounts management system, Engag.io also provides insights about the people that you are interacting with online. This will help you gauge whether you should focus more attention on certain individuals (who may have a large following of their own) and see if the people you interact with are more likely to share your content.

Brand Monitor. This useful tool also provides a dashboard where you can manage your social media accounts. It also takes you to conversations between users where your brand is mentioned. This will help you become a more active participant in interactions where a genuine interest for your products is already present.

Google Analytics Social Report. If you already have a Google Analytics account to measure your website’s performance, Social Report can be easily integrated into your dashboard which will help you have access to an overview of your social media marketing progress. This tool will give you an easy-to-understand visualization of the visitor and activity traffic in your social networking accounts so you’ll know which are the busiest times on your accounts and what type of content encourages the most interaction from your followers.

These are only some examples of the wide variety of tools that you can use to make your social media marketing more organized and effective. Without these tools, you will have a hard time determining whether your campaign is doing well or not. These tools will also help you make improvements in your strategy to make it more effective.

You can use these tools as often as you like and you are not limited by the ones that were provided on this list. To know which ones work best for your objectives, feel free to try as many of them as you like to see which ones you feel the most comfortable in using.


Article by Joey Babbs. Visit CPATrainingVault.com for more information on this topic. You can also check out their free affiliate methods & tools.

Post from: SiteProNews: Webmaster News & Resources

14 Free Social Media Marketing Tools Every Marketer Must Know About

Five Tips for More Effective Business Social Networking

Written by: admin Date of published: . Posted in Blogging News, Latest News, SEO News, Social Media News, test

Effective business social networking is a skill — one that is easy to begin with and gets better with practice. As a business owner, one of your main concerns will always be how to improve your return on investment for time spent social networking.

While it is easy to set up accounts on Facebook, Twitter and LinkedIn, using these sites to meet your business objectives requires a thoughtful approach and consistent action.
Let’s take a look at five tips to help you become a better business social networker and to make more profitable business connections online.

1. Realize online networking is similar to real life networking

In real life networking, you make connections one person at a time. The same is true for online networking. Don’t be seduced into thinking you can create meaningful relationships with a lot of people at once, simply by posting updates about what you do.

A better strategy is to consider the online social networks as providing you more access to more people, from the comfort of your home or office, while realizing that the basic relational skills to make a connection remain similar both online and offline. In other words, meet a lot of people, but meet them one-by-one.

2. Keep your desired outcomes in focus

If you will be using social networking to grow your business, it is wise to capture baseline data and keep track of your success along the way. Let’s say, for example, that you want to increase your number of local contacts and relationships using Facebook. You would want to note how many contacts you have as you begin, and to make periodic assessments of how many new contacts you make. Only by measuring before and after will you know if social networking is helping you reach your goals. It is often easiest to select just one metric per campaign.

3. Keep it simple

If you are focusing on building relationships one at a time, you want this to be as simple as possible. One way to keep this simple would be to focus on just one social network. Participate deeply in your chosen network, rather than sporadically across two or more. Given the time-shifted and asynchronous nature of social media, you must network consistently in one place to get the best results. Without this commitment, you run the risk of wasting your time and efforts.

4. Focus on giving first

One of the best ways to demonstrate your expertise or the benefits of your business is by “showing, not telling.” This means giving advice, sharing resources and pointing people to information that will educate and inform them. By filtering the most useful and relevant information for them, you position yourself as someone with credibility and you gain social influence. People will begin to pay more attention to what you say when they perceive you as someone who provides good information that helps them.

5. Cement your online connection in real life too

The best way to use social networking is as a means to create in-person connections. Once you get to know someone better online, be sure to invite himor her to an event or meeting so you can meet in real life too. Make an effort to set up a coffee date or lunch date, and to even do this when you travel out of town. I, for instance, try to meet up with one or two of my online connections each time I travel to a new city. People like to do business with people they know and trust, so the goal is to meet in person to cement that “like and trust” factor.

If you remember that the goal of social networking is to make real connections, and to improve the lives and experiences of those you connect with, you’ll be well on your way to more effective business social networking. Becoming skilled in business social networking will grow your connections, will generate referrals and will bring you new opportunities. All of which makes dollars and sense.


Rachna Jain helps her clients become more profitable and more well known online. She blogs at ProfitablePopularity.com.

Post from: SiteProNews: Webmaster News & Resources

Five Tips for More Effective Business Social Networking

Facebook Raises the Green-Eyed Monster

Written by: admin Date of published: . Posted in Latest News, Social Media News, test

Social media envy is alive and well, especially for Facebook users.

German researchers have discovered one in three people feel less satisfied with their lives after perusing Facebook.

Two studies, conducted jointly by two German universities, also revealed people who don’t post at all but read their friends’ posts are more prone to negative emotions.

“We were surprised by how many people have a negative experience from Facebook with envy leaving them feeling lonely, frustrated or angry,” researcher Hanna Krasnova from the Institute of Information Systems at Berlin’s Humboldt University told Reuters.

The most common cause of envy or bitterness? Vacation photos. Looking at holiday pictures, researchers found, caused more than half of all jealousy incidents.

Second on the envy list was social interaction. Users seeing friends receive more birthday wishes or more likes or comments on posts and photos also roused the green-eyed monster.

The report, ‘Envy on Facebook: A Hidden Threat to Users’ Life Satisfaction?’ also described users in their 30s as more prone to envy family happiness, while women were apt to resent physical attractiveness.

Feelings of envy drive male users to brag about accomplishments on the social networking site while women seem more compelled to put emphasis on their looks and social lives.

The findings may not bode well for Facebook,

“From a provider’s perspective, our findings signal that users frequently perceive Facebook as a stressful environment, which may, in the long-run, endanger platform sustainability,” the researchers concluded.

The findings were based on a survey of 600 people in Germany. The two studies are to be presented at a press conference next month.

 

Post from: SiteProNews: Webmaster News & Resources

Facebook Raises the Green-Eyed Monster