Ever wondered how budding writers are sustaining themselves in today’s highly competitive environment? A majority of them are turning their books into products that appeal to a targeted section of society. The most successful ones are leveraging the power of Internet by turning their writings into ebooks and selling them as products on their sites. This not only boosts their earnings but also increases their chances of success as authors.
If you have a strong readership base for your blog, half of the work is done. You just need to monetize it by simply adding an e-commerce section. Once you add this, you are ready to start selling your ebooks and get the best out of it. Outsourcing ebook distribution services is a smart strategy if you don’t have a website to sell your ebooks. It will help you market your content all over the world, expanding your reader base and increasing your sales.
Still skeptical about selling your writings as ebooks?
Here are the primary reasons why you should use ebook publishing as a blog monetization strategy to be a successful author:
1. Monetize Your eBook to Attract More Attention
Set a price for all your ebooks. Even if you have self-published a PDF type ebook, do not give it away for free. Giving away your content as a free offering will reduce its value. Most people believe that anything which is freely available holds little or no value. Despite the useful content, your audience may not take you seriously.
On the contrary, if you display your ebooks for sale, your audience will look at you as an author who is an expert in his niche. It’s a psychological factor that affects the decision making of the online reader. Thus, setting a price will skyrocket your authority and your work will start getting more attention. If you are selling it on your blog, it will surely get more engagement, such as comments and social shares after the ebook launch.
2. eBooks are Inexpensive and Reader-friendly
In the digital era where tablets and smartphones dominate our lifestyles, many people prefer to read books online using the said devices. Convenience remains the primary reason for this as downloading ebooks on these devices is easier than carrying physical books. Besides, keen readers are ever ready to shell out a little money for compelling content online. Your followers or readers related to your market will be thrilled to find the new resources that you provide.
Publishing ebooks is easy and inexpensive to set up. You can simply create a manuscript and easily convert the Word document into a PDF file without anyone’s help. Even better, you can self publish it by converting your Word file into an Epub or Kindle format. If you are unsure about it, then there are ebook conversion companies that can do this for you in a cost-effective manner. Professionals help you in converting your documents into an ebook and selling it on Amazon or other ebook distribution platforms.
3. Generate Passive Income
The initial efforts you make in publishing an ebook can pay off for a long time. To make sure you have put in the right amount of effort, you can seek professional help after you have written a valuable book and have the manuscript ready. Professionals make sure that your manuscript is edited before it is converted to a PDF, Epub or Mobi file. They take care of even the minutest details like the design of the cover.
After publishing, you need to promote it. There are several ebook distribution platforms where you can market it beside your own blog. You will get additional income when people start purchasing your ebook. The level of income largely depends on the value of the content in your ebooks and the effectiveness of your promotion strategy. If it is good enough for the audience, you could even make a living out of the revenue. If your blog is already driving strong traffic, your sales will pick up right away. If not, you may have to wait for gradual growth in sales.
4. More Business Opportunities
Last, but not least, monetizing your ebooks can open up numerous business opportunities for you. By structuring a monetizing strategy through your ebooks, you are not only marketing your blog but also yourself as an author. When readers observe good and beneficial content, they will surely want your other products services too depending upon your niche. For instance – coaching, consulting, online training programs, webinars, teleseminars, and more.
And, if your ebook gets the desired success and is liked by the audience, it can lead to great writing or business opportunities. You could be:
- Invited to join joint authorship with other reputed authors or bloggers,
- Approached by other agents or publishers,
- Asked to write for publications or other well-trafficked blogs.
As you start getting the best out of your ebook publishing, you will understand how using this strategy can offer more to your site followers, help you achieve your desired income and obtain more exposure. However, don’t get demotivated and give up if the strategy is not giving you immediate results.
You must note that being patient is the key when implementing a new idea. It will surely bring in positive results. So, start the e-commerce section of your blog with your valuable ebook without wasting any more of your time and see your followers and blog readers turning into buyers.
Summary: Do you have a blog that you update regularly with unique content? Turn your content into eBooks and sell them through your blog to get sustainable income and much more. Read more on how monetizing your eBooks will benefit you.
Rohit is the Senior Product Manager at SunTec Digital, a Digital Publishing Solutions provider with an industry experience of over 20 years. SunTec Digital helps publishers transform and manage Omni-channel digital content for an array of industries globally.
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